Marketing Insider Group

JULY 7, 2021

But it’s not actually that simple — especially today, when brands can’t just play the system by stuffing keywords or mass-producing press releases. PR teams do things like secure media coverage, pitch and write stories, send out press releases, manage ad campaigns, and promote events and news.

PR 324

PR SEO Lead Scoring Lead Ranking 324

Zoominfo

OCTOBER 20, 2020

Figure 1 : New product release totals are higher in 2020 than in the prior two years. ZoomInfo analyzed press releases and media articles captured in its Scoops feature to track new product and service releases. Figure 3 : Medium firms released less products in 2020 than in 2019. Source: ZoomInfo. Source: ZoomInfo.

Zoominfo 225

Zoominfo Product Advertising Mediums Business 225

Brandpoint

NOVEMBER 8, 2021

Are you stuck deciding whether to take advantage of a press release or a MAT release to distribute your branded content? Press releases are cheap and easy to distribute, so they seem to get more attention than MAT releases. Press releases don’t have that luxury.

Press 117

Press Distribution Click Rate Advertising Agencies 117

Martech

APRIL 3, 2024

One of my primary jobs was to review all the incoming press releases from these companies. And so my job was to cull through the inundation of daily press releases, pitches, people saying there’s this cool thing happening. Talk about burying the lead! Q: How did you go about learning email?

B2B Thought Leadership 80

B2B Thought Leadership Thought Leadership Press Conference 80

Navigate the Channel

OCTOBER 19, 2023

Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI. Be Prepared for the Media Whether you expect to interact with members of the press or not, you should be prepared – just in case. No press kit?

Trade Show 65

Trade Show ROI Tips Press 65

Webbiquity

NOVEMBER 20, 2019

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Outline Your Main Points.

Press 144

Press Sample Work Management Paid Search Agency 144

seo.co

FEBRUARY 8, 2022

Content writing for regular press releases is a valuable strategy. There’s only one downside: press releases aren’t easy. Just paying to push your press release to various publishers can be expensive, and perhaps more importantly, getting your press release published is tough. more attention.

Press 98

Press Webinar Metrics Thought Leadership Domain 98

Webbiquity

NOVEMBER 9, 2021

This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product. For example, a claim about being “first” or the “most innovative” may be backed up by the number of patents granted.

Ideal Customer Profiles 351

Ideal Customer Profiles Branding Brand Identity Differentiation 351

SalesIntel

JANUARY 30, 2024

Five Common Ways to Find CEO Emails, Phone Numbers, and B2B Decision-Makers’ Contacts Use a Sales Intelligence Tool Sales intelligence tools leverage advanced algorithms and databases to compile comprehensive information about companies and their key personnel. Rely on Google Google remains a powerful ally in the quest for contact details.

Contacts 52

Contacts Press B2B Outreach 52

Marketing Craftmanship

SEPTEMBER 26, 2023

Here’s why: Most firms still don’t understand that marketing content is NOT about sales. Blog posts or press releases extolling the features and benefits of your firm’s whiz-bang new product or service are more likely to be read by competitors than by prospects.

Marketing AI 147

Marketing AI Paid Search Agency Copywriting Thought Leadership 147

Martech

DECEMBER 18, 2023

Adobe press release Why we care. Dig deeper: EU raises antitrust concerns about Adobe’s purchase of Figma Get MarTech! The acquisition by Adobe of Figma would indeed have eliminated one of its major rivals in the creative collaboration space.

Acquisitions 110

Acquisitions Planning Press Mobile Marketing 110

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Organizational news can be shared through press releases, news outlets, case studies, and social media. This builds a loyal following of buyers.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Zoominfo

NOVEMBER 1, 2022

It’s the only way to learn about the challenges your customers face, and find out what kind of features they need from you. As one of the world’s leading news distribution services, Newswire helps tens of thousands of organizations spread the word about their products, services, and clients via press releases.

Zoominfo 130

Zoominfo Marketing Analytics Tools Press Intent Data 130

Hubspot

SEPTEMBER 18, 2023

These newsletters are often full of potential trigger events as well as keep you informed about industry changes. Social Listening Tools : Social listening tools can notify you if someone is talking about you or your business online. Track this event with : Google alerts, press releases page, industry news 4.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Martech

APRIL 27, 2023

For example, they keep customer service assistants from answering questions about the weather. including blog posts, press releases, social media posts, email templates, and more. Wondershare PDFelement has just released its latest version, V9.5, WriteSonic has launched an AI-powered content generation platform.

Marketing AI 103

Marketing AI Features Press Template 103

Optinmonster

DECEMBER 21, 2023

Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date. Remember Elon Musk’s pre-launch hype about Tesla Cybertruck? Yes, Apple positions its launch events as product releases.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Launch Marketing

APRIL 8, 2022

But in today’s landscape, PR isn’t all about writing press releases and interacting with the media to pick up your latest news or to promote your product, service or solution. However, you decide to go about it, ensure you are giving back to your community. Public Relations Is Not Just Press Releases.

Public Relations 131

Public Relations Tactics Creativity Peer-to-peer 131

Vision Edge Marketing

MARCH 23, 2021

Marketing is a mighty output factory, producing websites, graphics, events, blogs, videos, podcasts, articles, press releases, advertisements, plans, and much more. If you’ve ever been in a factory, you may have seen data boards that capture key information about how the factory is performing. We can help.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

Webbiquity

FEBRUARY 21, 2023

We showcased the platform on Product Hunt; implemented SEO practices; prepared a press-release published in 59 media outlets. This whole niche was eliminated in one day when Steam—the platform these sites depended on—released an update that made their very existence impossible. In our case, that works well.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Smashmouth Marketing

JUNE 16, 2022

To read more about the acquisition check out the press release. For those of you that know Linda's husband/co-Founder, Mike Damphousse, from the early days of Green Leads, he is not retiring, he continues to run his consulting firm Category Design Advisors. Want to talk further? Schedule some time with me to chat.

Sales Qualified Leads 191

Sales Qualified Leads Leads Lead Marketing Qualified Leads 191

Brandwatch Marketing

MARCH 23, 2023

We’ve just released a crisis management guide that will help you become an expert in the area. Hopefully you’ll never need them, but if someone needs to be interviewed by the press, you have to make sure they’re capable. Very few people are naturally good at facing a hostile press. Hence the need for sign-off.

Work Management 92

Work Management Press Case Studies Act-On 92

The Point

MARCH 8, 2018

Sure, they’re expensive to license, but they’re instant fodder for all sorts of content marketing, they bring credibility and name recognition to a campaign, and – bonus – they say nice things about your product. Just Released: (Company Name) named leader in Gartner’s Magic Quadrant for (Category)!” the subject line proclaims.

Marketing Report 216

Marketing Report Planning Gartner Demand Generation Agencies 216

Contently

JULY 10, 2019

I’m not going to start this blog post with something hyperbolic and edgy like “press releases are dead.” ” The truth about the marketing industry is that things are nuanced, and very rarely does a tenet apply 100% across the board for all brands in all industries.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

ClearVoice

AUGUST 18, 2020

There are definitely good and not-great tactics for writing press releases, but there are also good and not-so-good ways of sending them. How you target media, clean up a list, and personalize your email pitch is of equal or more importance to what’s in the press release. Press release best practices: Top 7 do’s.

PR 105

PR Practices Press Best Practices 105

Webbiquity

MARCH 17, 2021

Whether it’s a response to climate change, the pandemic, or political unrest, consumers expect brands to speak up about important issues. Here you can access plenty of different features, whether it’s improving your press releases , or discovering new media contacts. 4) Importance of advanced PR platforms.

PR 271

PR Trends Ethics Public Relations 271

Walker Sands

DECEMBER 12, 2023

Right out of the gate, we asked about CRN’s readership. Making it evident that it’s something partners will care about” goes a long way, Kyle says. Like any good reporter, Kyle looks for a press release that contains specifics, not just lofty language that’s scant on details. “I hours out of Kyle’s day.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

seo.co

OCTOBER 4, 2021

Press Releases. Press releases are one of the most powerful forms of content available, and if done right, they can be powerhouses for your local SEO campaign. With most press release distribution systems, you’ll have the ability to select geo-targeted publication outlets.

SEO 105

SEO Lead Scoring Lead Ranking Press 105

SmartBug Media

FEBRUARY 22, 2023

At its core, PR is about influencing, engaging, and building relationships with stakeholders across numerous platforms in order to shape and frame public perception of an organization. The goal of PR as a function is to shape how people think about the organization, product, service, or person.

Public Relations 98

Public Relations Planning PR Press 98

Launch Marketing

OCTOBER 18, 2023

Many businesses use a staging environment to plan out new formatting and content without worrying about their production environment changing. This tells search engines that a page is about a certain topic and that your company is knowledgeable of that topic. Meta Description: This tells search engines what your page is about.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. That’s why it cannot answer questions about events that happened from 2022 to date.

Marketing AI 113

Marketing AI User-Generated Content Training Press 113

Trade Press Services

JANUARY 2, 2024

While these tools can be leveraged to improve productivity, there are still vital considerations about how and when they should be used. Key components should include a well-written and attractively designed resume, thought leadership content, press kit and brand identity. Being a customer-centric business is a full-time commitment.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

seo.co

JANUARY 23, 2022

It’s really more about post quality. If you’re serious about getting links from larger websites, you should know that becoming a thought leader in your area of business can help you accomplish your objective. In short, a large website cannot link you if they do not hear about you somehow. But Be Willing to Give).

High Quality Lead 98

High Quality Lead Press Link Building Thought Leadership 98

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. Why is press release distribution important?

Press 100

Press Distribution PR Public Relations 100

Contently

SEPTEMBER 21, 2021

Earlier this year, we surveyed 1,072 Americans about what they want from branded content. If you want to take advantage of this trend, Jordan wrote a must-read about how to do just that in his LinkedIn newsletter this week. Eschew the press release, and focus on stories that illustrate your company’s larger initiatives.

Branding 202

Branding Brand Identity Content Storytelling 202

Outgrow

DECEMBER 20, 2022

We had some amazing insightful conversations with Mickie and here’s what we discussed about – 1. Role of Press Releases in ranking higher in SERPs. About our host: . Could you talk more about that? Saksham Sharda: And how do you go about selecting a particular audience for split testing?

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

BenchmarkONE

APRIL 2, 2020

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . It’s all about knowing where to begin and how to go about doing it. Why should they want to write about you or feature you?

Press 88

Press Tips Business B2B Thought Leadership 88

Televerde

MARCH 26, 2024

Big news just landed in our lap, and it’s something worth shouting from the rooftops about: Televerde has officially been certified as a Most Loved Workplace®! It’s for what it represents about our 30-year journey and the environment we’ve cultivated here at Televerde. Read the press release.

Fulfillment 59

Fulfillment Press Resources Ad Building 59