Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

B2B Marketing Traction

DECEMBER 7, 2012

I think there is a use in B2B marketing for QR codes. “The QR Code (abbreviated from Quick Response Code ) is the trademark for a type of matrix barcode (or two-dimensional code) first designed for the automotive industry to allow components to be scanned at high speed. ” From Wikipedia, the free encyclopedia.

B2B Marketing 100

B2B Marketing B2B Landing Pages Wikipedia 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

FEBRUARY 23, 2017

While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. In this blog post, we’ll dive into the stories of some of the earliest social networks -- and why they didn’t stick around. From Six Degrees to Snapchat: A Brief History of Social Media.

Social Networks 101

Social Networks Social Media Network Marketing Facebook 101

Hubspot

OCTOBER 28, 2020

At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. So be empowered, marketers! But boy, has that changed.

Work Management 101

Work Management Marketing Management Planning Advertising Benchmark 101

Adobe Experience Cloud Blog

JANUARY 6, 2017

This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB Brian Fanzo (@iSocialFanz) January 5, 2017.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. If you have ever found yourself confused by any of the terminologies by industry or by platform, rest assured in knowing that we have you covered! General social media marketing terms.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Marketing Insider Group

NOVEMBER 12, 2014

I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. And now I’m seeing almost as much traffic and engagement there than I receive on my blog. I continue to believe Slideshare is one of the greatest opportunities in content marketing. Thanks Conan.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

seo.co

JANUARY 18, 2021

9 black hat content marketing tactics to avoid. + Search engine optimization is a key marketing strategy, but it’s only effective when done ethically. Unless your industry is so unique you have absolutely no competition, you won’t gain rank in the search engines without backlinks. of the market share for search engines.

De-duplication 75

De-duplication SEO Tactics Copyright 75

Marketing Insider Group

NOVEMBER 21, 2013

It’s that time of year to start thinking about what have we done well, as an industry. To find the best branded content, I reached out to some of my best content marketing friends for nominations. So I created this list of the top 9 videos from brands this year. It also received 5 Cannes Lion awards.

Video Marketing 100

Video Marketing Brand Identity Branding Training 100

SnapApp

JUNE 9, 2016

Is this going to be yet another post about the 2012 minute-and-a-half promotional video? Most of you probably know what I’m talking about, but in case you don’t, or want a refresher, check out the video below: How do you feel about signing up to a replacement razor subscription now? Three words: Dollar Shave Club.

Paid Search Agency 48

Paid Search Agency Top of Funnel Companies B2B 48

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. Groups of industry thinkers have designed complex formulas that provide a framework for determining the lifetime value of a fan.

Facebook 157

Facebook Lead Scoring Lead Ranking Paid Search Agency 157

Marketing Insider Group

APRIL 24, 2023

At first, it seemed harmless to collect personal data from users to help show search results for relevant products and services. In response to the high demand for user privacy, alternative search engines, like DuckDuckGo, started to emerge as a popular (and safer) alternative.

Paid Search Agency 229

Paid Search Agency Privacy Advertising Agencies Transparency 229

Hubspot

MARCH 31, 2020

Facebook is the most widely used social media platform , so running a contest on Facebook makes sense. After all, your prospects most likely hang out here. If your goal is to generate leads from your contest, you might want to include a form directly on your landing page. How to Run a Contest on Facebook.

Social Media 101

Social Media Media Rules Guidelines 101

Moz

DECEMBER 17, 2019

Posted by Alex-T Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. If you’re not an expert, you can end up getting something far from what you’ve been expecting. For example, guest posting requires you to write a post — that’s obvious.

Link Building 67

Link Building Ad Building Outreach Domain 67

Hubspot

APRIL 1, 2018

So it was a little difficult for me to come up with just one "best" advertisement of all time -- which is why there are 17 in this post instead. Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. of the vodka market.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

accelerate agency

OCTOBER 14, 2021

The SaaS business model How SaaS differs from traditional software Types of SaaS companies: B2B & B2C Why businesses use SaaS Stages of a SaaS company Top 20 SaaS companies of 2022 Top 6 SaaS companies to work for FAQ about SaaS Getting started with a SaaS company What is a SaaS company?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

How SaaS differs from traditional software. Top 6 SaaS companies to work for. Since then, more SMBs have appreciated the necessity to incorporate a SaaS business model within their enterprise software systems to retain customers and pursue scalable and sustainable growth through digital marketing tools. What is a Saas Company?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Hinge Marketing

JULY 8, 2016

Recently, NDA was honored with a prestigious award from a global powerhouse, the Financial Times (FT). FT declared Nishith Desai Associates the Most Innovative Law firm in Asia Pacific. The term thought-leadership is another phrase that is thrown out there in the business/marketing world far too often.

Work Management 48

Work Management Webinar Metrics Marketing & Strategy Case Studies 48

Adobe Experience Cloud Blog

SEPTEMBER 13, 2012

by Jason Miller Dreamforce 2012 is fast approaching and this year’s stellar lineup of keynotes and panels looks incredible. As you dig in and start to plan for the cloud marketing event of the year, we have put together some tips for #DF12. The hands on classes are particularly popular and extremely helpful.

Tips 48

Tips Consulting Marketo Work Management 48

Hubspot

MARCH 30, 2012

In an online world where the quality of your blog content is only increasing in importance , the fabled 'list' post commonly gets a bad rap. You can easily drown in a sea of particularly low-quality, low-value lists posts. But hey -- not all list posts have to suck! So let's not judge a list post by its title.

High Quality Lead 28

High Quality Lead Blogger Lead Scoring Lead Ranking 28

Hubspot

OCTOBER 16, 2013

Any business owner will tell you: Overnight success can happen -- it just takes 5 to 10 years of work first. Stories of companies with meteoric rises abound, and it may seem like they''ve been fated from the very beginning. These companies just made some smart marketing decisions that led to some serious growth spurts along the way.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Hubspot

JUNE 26, 2015

It's 2015 and SEO hasn't gotten any easier for digital marketers. With Google's Panda and Penguin algorithm updates that have happened in the past few years, it's no surprise that the search engine optimization aspect of digital marketing is constantly changing. 5) Rank higher to get more traffic. Around Penguin 2.0,

Tactics 28

Tactics SEO Keywords Guidelines 28

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. Remember, the most important customer of EVERY company is Google.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Hubspot

FEBRUARY 14, 2012

This is a guest blog post written by Brian Honigman, the social media account manager at LunaMetrics. This is a missed opportunity for your business, regardless of industry. This B2B has started a promotional tour of the nation called the 2012 Velocity Tour to promote its product offerings. Add Foursquare Tips.

Social Media 28

Social Media Media Work Management Conference 28

Launch Marketing

MAY 4, 2022

Content marketing is a top priority for B2B marketers with nearly 91% of B2B organizations using content marketing in their overall marketing strategy. Blogs are also a great opportunity to provide new and valuable information to your existing and potential buyers. Utilize the responses as part of a blog post.

B2B Marketing 116

B2B Marketing Content Marketing B2B FAQ 116

Hubspot

APRIL 17, 2012

Furthermore, a CompUSA and iPerceptions study revealed that 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews. In this post, we'll lay out exactly what social proof is, discuss the various types, and explain the ways you can leverage it in your business' marketing efforts.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Hubspot

JANUARY 3, 2013

Every marketer has had that foot-in-mouth moment (we've even written a whole blog post about some of our most notable ones). But even if those public fails are a sort of rite of passage for those in our industry, part of our jobs is also to try to prevent those embarrassing public faux pas. 1) Mario (Adult) Party.

Examples 28

Examples Network Marketing Broadcasting Paid Search Agency 28

Hubspot

OCTOBER 4, 2012

This week, Inc.com announced the 2012 Inc. To shed light on the impact inbound marketing has had on the growth of these companies overall, we took a look at the marketing effectiveness of all 5,000 companies via our free marketing evaluation tool, Marketing Grader, and the results were fascinating! Marketing Grade.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Zoominfo

JUNE 10, 2019

In the age of social media, influencer marketing has become wildly popular—even among B2B organizations. But, unlike the B2C market, it’s not always easy to identify the thought leaders with the most social pull within the B2B community. Key Characteristics of a Top B2B Marketing Influencer. Keep reading.

B2B Marketing 222

B2B Marketing B2B Zoominfo Opinions 222

Hubspot

APRIL 6, 2012

How many ebooks does your marketing team have in its content arsenal? With the rise of tablet and e-reader popularity, ebooks are only growing in popularity. How do you design an ebook that is reader-friendly, engaging, and at the same time supports your marketing goals? So today, let's focus on design.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Single Grain

SEPTEMBER 24, 2019

It could be as simple as a blog post titled “How I Made $300,000 in One Month” or as complex as a detailed report broken down by revenue streams and expenses. Consumers want to buy what’s popular, because — so the thinking goes — if everyone wants it, it must be good. Bloggers will blog about it. 2) Visibility.

Advertisements 94

Advertisements Advertising Blogger Banners 94

Hubspot

MAY 3, 2012

They can offer a fresh new perspective -- not to mention an extra pair of hands -- on marketing projects that are increasingly catering to a younger demographic's natural talents. According to a 2012 NACE survey , an all-time-high of 58% of interns are hired full-time after the internship has ended. Where on earth do you find interns?

Work Management 28

Work Management Marketing Management Sample Paid Search Agency 28

Hubspot

APRIL 27, 2012

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. Landing pages , that's what!

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Is blogging coming back or trailing off? Marketing Pilgrim ). Marketing Pilgrim ). Social networks and blogs In the U.S MindJumpers ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Digital Marketing Philippines ). eMarketer ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100