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Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers

Opentopic

So says Forrester Research VP and Principal Analyst Brian Hopkins, co-author (with Adam Silverman) of a new Forrester Research report, The Top Emerging Technologies to Watch: 2017 to 2021 ($499 for individual purchase). Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. It’s about the top 15 developing technologies that will help businesses. The post Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers appeared first on Opentopic.

Three quarters of marketing spend witll be digital by 2021: Salesforce – Which-50

Opentopic

Opentopic blog >> which-50.com By 2021 marketing leaders are going to be spending 75 per cent of their budget in digital channels according to a new report from Salesforce. Traditional channels meanwhile are shrinking away to irrelevancy. The study is based on a global survey of 4000 marketing leaders worldwide. The implications of such a radical shift in budget are. Marketing ROI Cmo marketing roi

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Here’s what Salesforce’s growth will do for Indiana

Opentopic

million a year toward Indiana’s gross domestic product once it is completed in 2021, Marketing Technology Cmo undefinedOpentopic blog >> indystar.com Salesforce’s expansion into Chase Tower, seen in the background, will generate millions of dollars in economic impact for Downtown Indianapolis. Photo: IndyStar file photo)Buy Photo Salesforce’s growth in Indianapolis likely will resonate far beyond Chase Tower. Salesforce.com Inc.’s ’s expansion will generate $122.7

Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers

Opentopic

So says Forrester Research VP and Principal Analyst Brian Hopkins, co-author (with Adam Silverman) of a new Forrester Research report, The Top Emerging Technologies to Watch: 2017 to 2021 ($499 for individual purchase). Marketers will need to transform from campaigns to real-time, continuous interaction with customers via intelligent agents. It’s about the top 15 developing technologies that will help businesses. The post Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers appeared first on Opentopic. Brands & Marketers

Over 70 Percent of Native Ads Get a Failing Grade

Contently

A recent BI Intelligence study estimated that native ads will make up 76 percent of all ad revenue by 2021, up from 56 percent this year. News publishers are flunking their disclosure tests, and they may be killing native advertising in the process. The results come during a pivotal time for the digital advertising industry and the publishers that run their ads. The result is nobody wins.”

Inbound 2014’s Top 10 Most Inspiring Female Speakers

Docalytics

Her talk “Becoming a Conversation Agent” is an expanded version of her Ignite Austin 5-minute talk, entitled “ 2021: Uploading Humanism. ” There’s less than a week left before the start of the best marketing conference of the year (my personal opinion) - HubSpot’s Inbound Conference. Martha Stewart. Who better to deliver the keynote address “The Art of Building a Brand” ? Shiza Shazid.

What is the ROI of Your Mother? #OutThink #Marketing #PR #Advertising

Blue Focus Marketing

percent by 2021. What’s the ROI of Your Mother? Are your marketing dollars being spent in the right place? It’s no secret that social media has changed the game. With the explosion of exciting, interactive opportunities on social platforms like Facebook, Twitter, and LinkedIn over the past several years, organizations have more touchpoints than ever for reaching their customers.

6 Insights from the Salesforce State of Marketing Report

6sense

The authors of the report predict that we will see a 21% growth in digital marketing spending by the year 2021, as a full 97% of marketing leaders plan to either increase or maintain their investment in digital marketing. Canada, Brazil, U.K., France, Germany, Netherlands, the Nordics, Japan and Australia. The survey encompassed marketers in B2C (26%), B2B (29%) and B2B2C roles (45%).

This is the week that was in B2B: from C-Suite Facebookers to CCS Predicts

Earnest about B2B

Lots of jaw-droppers: By 2021, Bots will overtake apps in usage and traffic value. In a week that saw fake news in the headlines, even more brands pitch in with their Xmas ads (but not a B2B one in sight) and a novel story about some trick or treaters come to light, there was much to talk about for B2B marketers. Blueprint for a new way of marketing’ of the week…. Yes, really agile. Discuss.

The overwhelming implications for driverless cars and marketing

grow - Practical Marketing Solutions

billion globally by 2021. Most analysts believe that by 2020 there could be millions of self-driving cars on the highways. The implications are vast … for safety, for energy savings, for the creation of entirely new industries and business models. A LOT more content. One billion hours of time. A day. Yes, indeed. Let’s dream. The information cockpit. Who owns the customer?