Zoominfo

DECEMBER 28, 2020

Marketing and sales would meld their communication expertise with prospects’ intent data to take more sales over the finish line. Prospects’ intent signals help you determine who’s researching your solution (or the competition’s)—before they fill out your lead-gen form or interact with your sales development rep(SDR).

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

SEPTEMBER 7, 2021

Research firm Gartner listed small data as one of its top 10 data and analytics trends for 2021. It’s one answer to one question by one person, and it’s potentially more valuable than a million data points we have that make up one [buyer] Intent signal.” What Can Sales Teams Do with Small Data?

Intent Signal 130

Intent Signal Zoominfo Buyer Intent Gartner 130

Zoominfo

JUNE 11, 2021

Many, if not most, of the new companies created last year don’t know about your products, so intent signals can be a powerful tool to detect when they have interest. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Call mobile numbers as prospects enter hybrid work schedules.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Many, if not most, of the new companies created last year don’t know about your products, so intent signals can be a powerful tool to detect when they have interest. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021. Call mobile numbers as prospects enter hybrid work schedules.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Zoominfo

NOVEMBER 24, 2020

Here’s how to apply streaming intent data into your GTM strategy: Identify Potential Buyer Interest: Intent signals (provided in real-time, on time) allow you to identify which companies are researching your solution, as they do it. In this day and age, you need real-time data.

Intent Data 130

Intent Data Intent Marketing Analytics Tools Intent Signal 130

Zoominfo

JANUARY 4, 2022

Trend #2: Intent-first, account-based targeting By now, most marketers are well acquainted with account-based marketing (ABM ). In fact, 70% of marketers reported using account-based marketing (ABM) in 2021, and we expect that number to grow in 2022.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Top Rank Marketing

NOVEMBER 24, 2023

The Verge Social media could be the key to connecting with baby boomers Since the first quarter of 2021 the number of U.S.

B2B Marketing 92

B2B Marketing Budget Programs Spending B2B 92

Porch Group Media

SEPTEMBER 9, 2021

MoverTech Data is the most in-depth mover data set on the market, offering unparalleled insights into moving consumers, their households, shopping behaviors, lifestyles, interests, property data, billions of purchase intent signals, and more. Download our 2021 Mover Marketing Success Kit to get started! How it Works.

First-Mover Advantage 52

First-Mover Advantage Intent Signal Purchase Intent Ideal Customer Profiles 52

PathFactory

MAY 2, 2022

Revenue teams can now scale how they connect content to buyers by combining PathFactory Content Intelligence with intent signals and segments from our ABM partners, 6sense and Demandbase, to serve up personalized content experiences. Match the best performing content journeys to your targeted accounts.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Strategic-IC

JANUARY 17, 2022

2021 - now that went quickly! 2021 saw Marnie's ABM program excel at global Fintech, Finastra. Marnie's 2022 ABM prediction is all about buying intent signals. One is focused on community - a big theme in 2021 that will only become more important in 2022. But what does 2022 hold for Account-based Marketing?

Account Based Marketing 62

Account Based Marketing ABM Contingency Planning Intent Signal 62

SmartBug Media

JUNE 25, 2021

Why should data cleansing be part of my 2021 roadmap ? Additional context for your outreach: More recently, data cleansing solutions provide access to the qualitative data Sales teams need, like if a prospect is currently using a competitor, or if prospects have exhibited buying intent signals online.

Marketing Management 72

Marketing Management Intent Signal Paid Search Agency CRM 72

NetLine

DECEMBER 7, 2023

Either way, using intent data can ease the way and help you determine the accounts that are likely to convert and when. As they will be the people interacting directly with buyers, they can offer insights based on their experiences regarding which intent signals to prioritize.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

ClickZ

SEPTEMBER 9, 2021

And while you can certainly aggregate “intent signals” yourself using two or more apps, it’s far more scalable to pay an intent provider processing billions of these digital actions to measure “domain-level intent” for you. Bret Smith is CEO and Founder of HIPB2B. Bret is a Demand Gen, Content Marketing, and ABM expert.

Buyer's Journey 123

Buyer's Journey Domain Intent Analysis 123

Martech

DECEMBER 14, 2021

If there’s one thing that 2021 has made evident to the B2B marketer, it’s that today’s B2B buyers are leveraging a digital-first approach. Use buyer and intent signals to your advantage. Their tactics now involve covert research done on their own time and in their preferred digital channels. Centralize and connect sources.

Ideal Customer Profiles 110

Ideal Customer Profiles Top of Funnel Webinar Metrics Marketing & Strategy 110

Martech

FEBRUARY 14, 2023

Back-in-stock notification A back-in-stock notification request is a strong signal intent signal. Birthday greeting Only 31% of retail email marketers send birthday greetings according to the Litmus 2021 State of Email report. This email exemplifies the basic concept of customer service.

Eye-Tracking 131

Eye-Tracking Intent Signal Cross-Selling Ad Frequency 131

NetLine

APRIL 14, 2022

In 2021, overall eBook registration volume grew 15.5%, accounting for 43.3% more likely to be downloaded in 2021 compared to White Papers—Marketers were smitten by White Papers once again, promoting 20% more White Papers. Now that we’ve established the baseline, we want to share two key observations. of all downloads.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Martech

OCTOBER 29, 2021

That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. Targeting consumers without considering their level of interest means missing out on low-hanging fruit — accounts with high buying intent signals. Read more here. Quote of the day. “By

Top of Funnel 111

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 111

Metadata

FEBRUARY 28, 2022

billion business profiles, segmented by technographics, firmographics and buyer intent signals Attracted nearly 2,000 live attendees and over 4,000 registrants to its first annual DEMAND conference Has consistently been named a leader in customer satisfaction and “time to ROI” by LinkedIn and G2.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

Madison Logic

AUGUST 26, 2020

As B2B marketers enter planning season for 2021, they need to focus investment on programs that deliver the right results quickly. To make account-based programs even more successful, marketers should include the following three tools in their 2021 plans. This article was originally published by MarketingProfs.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Heinz Marketing

SEPTEMBER 28, 2021

7 B2B Lead Scoring Best Practices for 2021. They also touch on some more advanced concepts, like using AI models to identify buyer personas and including intent signals in your scoring models. . This one is worth the read. This article from the Leadspace team reinforces some of what we’ve covered already.

Lead Scoring 101

Lead Scoring Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 101

NetLine

DECEMBER 20, 2022

Webinar registrations, however, represent the most significant purchase intent signal. . ON24’s Webinar Benchmarks Report 2022 states that, in 2021, 59% of Webinar registrants became attendees. ”Of In 2021, Live Webinars represented 3% of all content added by B2B marketers on the NetLine platform.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

KoMarketing Associates

SEPTEMBER 23, 2020

You’ll want to apply each one of them into your 2021 plans in one way or another. Depending on different data inputs and intent signals, marketing automation systems can achieve that long-sought ideal: the right message to the right person at the right time. More Investment. Marketing automation is already a $7.25

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

NetLine

APRIL 11, 2023

more likely …to state that they would invest within the next three months compared to respondents from 2021. Did we mention that Webinar registrations are a high-intent signal? more likely Reports were 4.6% more likely On-Demand Webinars were 43.4% less likely Live Webinars were 25.4% Even with being 10.4% more Webinars.

Demand 52

Demand B2B Webinar Metrics Intent 52

Strategic-IC

APRIL 23, 2023

And as economic climates globally face challenges at the start of 2023, it’s hardly surprising that more ABMers have been deploying strategies to grow existing accounts in 2022 ( 43% ) than they were in 2021 ( 35% ). This means seeking out intent data platforms and leveraging first-party data stored in your CRM. 38% (B2B Marketing).

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

6sense

DECEMBER 9, 2021

6sense’s account engagement platform excels at helping sellers during specific stages of the buyer’s journey, such as when buyers are transmitting intent signals like: First-party intent . Third-party intent (native keyword-based intent, integrated Bombora topics). Integrated G2 and TrustRadius intent.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Zoominfo

MAY 5, 2021

In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Trend #2: Leveraging real-time intent data. Real-time intent data is the competitive advantage every marketer needs in their 2021 strategy. Historically for intent signals, most of the data usually came at a one week delay.

Segmentation 246

Segmentation Lead Ranking Marketing Qualified Leads Trends 246

DealSignal

OCTOBER 26, 2022

This strategy has been shown time and again to bring back impressive results; for example, up to 40% more revenue, as per McKinsey’s Next in Personalization 2021 report. All of these different data points – or intent signals – signify certain points of interest to your audience. Additional factors.

Marketing AI 52

Marketing AI B2B Aggregators InsideView 52

Valasys

SEPTEMBER 27, 2019

Understand both the Explicit as well as Implicit Intent : The analysis of the intent data from omnichannel. including the first & the third-party intent signals helps the marketers in deducing what their audiences are looking for. Natural Language Processing (NLP).

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

6sense

AUGUST 27, 2021

Whereas many vendors started with basic advertising capabilities, we began at the intersection of intent signals, account identification, and predictive analytics, and then spent the last five years layering native advertising, sales intelligence, and orchestration capabilities on top of our predictive foundation.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

Engagio

SEPTEMBER 21, 2020

For this installment of our blog series ABM Behind the Scenes , Peter Isaacson, Chief Marketing Officer, and Jay Tuel, Vice President of Sales Development, came together to discuss the virtues of Sales and Marketing alignment and its trajectory in 2021. What’s your prognostication for Sales and Marketing unification in 2021?

Sales Management 62

Sales Management Top of Funnel Ideal Customer Profiles DemandBase 62

Porch Group Media

JANUARY 26, 2022

So our team crunched the numbers, dove into Google Analytics, and are pleased to present you with our top ten blogs of 2021. 4 Shocking Moving Trends for 2021. With the iOS 15 update in 2021, Apple released a series of privacy updates designed to protect consumer privacy by blocking ad trackers and cloaking email activity.

First-Mover Advantage 40

First-Mover Advantage Webinar Metrics Intent Signal Privacy 40

Madison Logic

AUGUST 10, 2022

Forrester’s 2021 B2B Buying Survey confirmed that it’s not a single person that makes a purchase decision, it’s a group of stakeholders within the buying committee. . Examples include intent signals, engagement data, and activity surrounding product consumption. The Death of MQLs . By definition, a lead is a singular person.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Zoominfo

MAY 21, 2021

There are five main use cases for sales and marketing teams using intent data in 2021: Identify early buyer interest. Purchase intent signals help identify which companies are actively researching your solution — before they fill out a form on your site or engage with your sales or marketing teams.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Zoominfo

AUGUST 23, 2022

Data from Forrester indicates that, while the average number of touchpoints in the buying journey had been increasing gradually between 2017 and 2019, it increased sharply thereafter, going from an average of 17 interactions in 2019 to 27 in 2021. ZoomInfo SalesOS is the modern go-to-market platform for sales professionals.

B2B Sales 100

B2B Sales Trends Zoominfo B2B 100

Leadspace

AUGUST 10, 2021

2021: M&A on the Rise. M&A activity set records for the first half of 2021 with deal counts up 19% from 2020 ( Refinitiv ). Merging teams and tech stacks requires a solid foundation to ensure you hit synergy targets. As a viable growth strategy, there’s often an uptick in M&A after events like the 2008 recession.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Analytics Tools Paid Search Agency 62

6sense

DECEMBER 10, 2021

Thanks in great part to the role 6sense plays in FireEye’s revenue efforts, the company achieved several milestones this year, including: ITSMA ABM Gold Award for Optimizing ABM 2021. But a quarter + 1 after Seismic’s intent launch, the win rate has risen to nearly 80%. 100 million ABM program using 1.5 25% bigger average deal size.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Leadspace

AUGUST 10, 2021

M&A activity set records for the first half of 2021 with deal counts up 19% from 2020 ( Refinitiv ). AI models sort through intent signals, historical data, install base information, and other inputs to determine which accounts are the best fit for your company so efforts can be focused in the right direction.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Marketing Analytics Tools Paid Search Agency 62