Sana Commerce

AUGUST 18, 2020

The post 2021-Ready? Disruption, digital transformation, and e-commerce in construction appeared first on Sana commerce.

Digital Transformation 59

Digital Transformation 59

Adobe Experience Cloud Blog

JUNE 11, 2021

Even though this past year presented many challenges, Adobe Experience Cloud customers continued to innovate and push digital boundaries, demonstrating how bringing together the right mix of creativity, content, and data can improve every experience. Eicher Motors (nominated by TCZ Digital Private Ltd.). The Transformer.

Peer-to-peer 146

Peer-to-peer Digital Transformation B2B Thought Leadership Advertising Agencies 146

Customer Experience Matrix

DECEMBER 13, 2020

As with digital advertising, the pandemic has accelerated an existing trend, achieving in months digital transformations that would otherwise have taken years. What’s changing is that years of struggle are finally yielding progress toward making data more available and providing the tools to use it.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Heinz Marketing

JANUARY 14, 2021

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. Navigating digital transformation.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Square 2 Marketing

SEPTEMBER 2, 2021

Today’s marketing requires some new and more innovative digital techniques. In 2021 and beyond, CEOs are realizing it’s time to digitally transform their marketing by matching it to how people buy products and services today.

Digital Transformation 70

Digital Transformation Trade Show Demand Generation Agencies Demand Generation 70

Bannerflow

MAY 22, 2022

The Gambling Commission’s annual Gross Gambling Yield report found remote casinos, betting, and bingo accrued £6.9bn in the six months to November 2021. iGaming is a huge and growing industry and one which is embedded in the online world, making digital transformation integral to the sector’s growth. Automation.

Digital Transformation 52

Digital Transformation Business Digital Asset Management Mobile Marketing 52

Champion Communications

JANUARY 12, 2022

Last month saw these questions answered and more as our clients discussed key topics from 2021, and their hopes and predictions for the year ahead. Driving digital transformation with collaboration . digital transformation is crucial to business?speed What does 2022 have in store for the fintech industry?

Digital Transformation 62

Digital Transformation Trends Customer Surveys Fulfillment 62

Square 2 Marketing

JANUARY 19, 2021

True Digital Transformation Touches Almost Every Aspect Of Your Business. Digital transformation is about the long game, meaning it’s not something you do for a month and then consider it over, done or complete. It’s a strategy you deploy across your organization and never look back.

Digital Transformation 52

Digital Transformation Practices Organization Business 52

Only B2B

AUGUST 11, 2020

There are definitely, many occupations and vocations who are reaping the benefits of digital transformation. But with this digital transformation, it has become less tedious task to generate leads. The post Top Telemarketing Trends & Predictions for 2021 appeared first on Only-B2B. Artificial Intelligence.

Telemarketing 147

Telemarketing Marketing AI Trends Digital Transformation 147

Marketing Insider Group

NOVEMBER 16, 2021

The 2021 Marketing Vision event, the 27th annual event, was a repeat of this virtual format with a mix of external, ITSMA, and Momentum speakers. This goes hand-in-hand with the rapid growth of ABM, its greater strategic priority, and the transformation from simply a program to a core way of selling.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Tony Zambito

NOVEMBER 15, 2020

With digital transformation accelerating, B2B leaders will need to look at how to design digital interactions that enable buyers. Redefining, updating, and bringing purpose to your buyer personas is proving to be a necessary path towards recovery in 2021. .

Buyer Personas 220

Buyer Personas Digital Transformation B2B Sales Interactive Marketing 220

Conductor

SEPTEMBER 9, 2021

How telehealth, AI, IoMT, AR, VR, and staffing are fueling healthcare transformation. The COVID-19 pandemic has propelled digital transformation in healthcare to new heights. In the first half of 2021 alone, venture capitalists (VC) invested $14.7 Healthcare Technology Trends in Telehealth 2021.

Trends 98

Trends Marketing AI Marketing Management Digital Transformation 98

Webbiquity

MARCH 30, 2021

To capitalize on these market shifts to increase both the quantity and quality of your leads in the post-pandemic B2B marketplace, here are six top lead generation trends to watch in 2021. Conversational marketing via the use of live chat will be on the rise in 2021. Personalized Outreach with User Data. So much so that a J.D.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Biznology

JANUARY 21, 2021

Welcome to 2021! Their expertise includes… Has experience with digital experience such as B2B marketers and how they will massively shift their 2021 budgets to digital from in-person events. Leadership, corporate governance, strategy, digital transformation, communications, marketing, media, and technology.

Work Management 160

Work Management Ethics Consulting Budget Programs 160

Biznology

MAY 25, 2021

May 26-27, hybrid, B2B Marketing Leaders Forum APAC 2021. June 2-3, virtual, from Chicago, B2B Marketing Ignite USA 2021. July 21-23, hybrid, Phoenix, 2021 ANA BMA Masters of Marketing Conference. September 20-21, virtual, starting noon ET on the 21st, Digital Transformation Connect. Produced by Uberflip.

Conference 104

Conference B2B Marketing Peer-to-peer Planning 104

Heinz Marketing

FEBRUARY 16, 2021

Remote workspaces, digital self-service channels, personalized online experiences, and volumes of information available with a few mouse clicks – all that makes up just a small fraction of the much greater whole. A digital transformation sped, in large part, by the pandemic. The Digital Transformation of B2B Sales.

Top of Funnel 127

Top of Funnel Conversion Digital Transformation Work Management 127

Conductor

AUGUST 24, 2021

An April 2021 report by Statista found an 18% year-over-year increase in monthly in-home data usage in March 2020. Education app downloads increased 1,087% year-over-year as students attend school digitally, just as parents worked remotely when possible. One important component of the digital transformation trend is website migrations.

Digital Transformation 59

Digital Transformation Marketing AI Marketing Websites Marketing & Strategy 59

Adobe Experience Cloud Blog

JUNE 11, 2021

Even though this past year presented many challenges, Adobe Experience Cloud customers continued to innovate and push digital boundaries, demonstrating how bringing together the right mix of creativity, content, and data can improve every experience. Eicher Motors (nominated by TCZ Digital Private Ltd.). The Transformer.

Peer-to-peer 95

Peer-to-peer Digital Transformation B2B Thought Leadership Advertising Agencies 95

Webbiquity

MARCH 1, 2022

IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. “Engagement times increased substantially in 2021, with average session time up by 46.6% Source: Content Engagement Report 2021 from PathFactory.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. 2021 Stackie Awards announced at MarTech: See the winners : Once a year marketers lean on their Powerpoint skills to show just how connected their marketing platforms are. Digital transformation. Marketing operations.

Conference 106

Conference CMS Development Digital Asset Management Marketing Automation Services 106

GreenRope

MARCH 31, 2021

5 Top Challenges to Digital Transformation and How to Overcome Them. Digital transformation is the key to success in 2021. Companies that become more digitally-oriented are likely to enjoy higher employee morale, better customer engagement, increased market share, and improved customer revenue.

Digital Transformation 52

Digital Transformation Work Management Marketing Automation Services Marketing Management 52

Lake One

JANUARY 4, 2021

Manufacturers tend to excel at digital transformation on the manufacturing floor. However, when it comes to the rest of the business: sales, marketing, and operations, the manufacturing industry lags behind others in enterprise digital strategy. Polywater’s digital transformation arrived at an opportune time.

Digital Transformation 52

Digital Transformation Enterprise Management Work Management Marketing Automation Services 52

Martech

JANUARY 28, 2022

According to data released by advertising intelligence platform MediaRadar, spending on podcast advertising was up over 20% YoY in 2021. Brands seem confident in the effectiveness of podcast advertising, with 79% of advertisers from 2020 continuing to buy in 2021. Read next: How to get the best ROI from podcast advertising.

Spending 123

Spending Advertisements Advertising Amazon 123

Contently

DECEMBER 10, 2020

As we prepare for 2021 and think through budget, headcount, and strategy, here are five areas top of mind for me. As I work with our team to plan 2021, we will leave room each quarter for the unexpected. Speaking of events, I firmly believe that all of 2021 will be virtual. Remaining agile. Planning for more virtual events.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Blue Flame Thinking

NOVEMBER 5, 2020

While some clients are looking to get more strategic with their marketing spend in 2021, others still aren’t sure of the direction their plans will take. However, the common theme we are seeing is that 2021 marketing budgets are being reduced across the board. What to Consider as You Plan for 2021. Plan in increments.

Planning 98

Planning Marketing Budget Creation Marketing Budget Trends 98

B2B Marketing Directions

OCTOBER 10, 2021

This is the second of three posts discussing some of the B2B-specific findings of the August 2021 edition of The CMO Survey. In this post, I'll discuss what The CMO Survey reveals about the state of digital marketing in B2B companies.

Digital Transformation 52

Digital Transformation CMO Customer Surveys B2B 52

Bannerflow

JANUARY 28, 2021

This year’s State of In-housing 2021 report from Bannerflow and Digiday, surveys over 200 senior marketers across Europe, at a pivotal moment in time. Success or failure is very real in 2021, and just like in 2020’s report , creativity remains a key commodity. Creativity is key. No one size fits all.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Lead Ranking Digital Transformation 98

B2B Marketing Directions

DECEMBER 12, 2021

This will be my last post of 2021, and I want to thank everyone who has spent some of his or her valuable time reading this blog. For this list, I'm only considering posts that were published in 2021. I'm planning to make a few changes to this blog in 2022. Image courtesy of Republic of Korea via Flickr (CC).

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership CMO Digital Transformation 52

The Customer

OCTOBER 12, 2021

In this edition of TheCustomer Quick-Take : Evidence that convenience isn’t all that, Where to put your digital transformation efforts, You don’t get to define personalization, Finding the Deus in your AI Ex Machina, How one brand is leveraging loyalty to leapfrog supply chain issues, and a virtual cornucopia of consumer trends.

Marketing AI 52

Marketing AI Digital Transformation Loyalty Customer Surveys 52

GreenRope

JUNE 7, 2021

4 Tips for Taking Your Business Digital in 2021. 2020 was all about going digital, and businesses that are yet to establish a digital presence will struggle to compete both locally and internationally. They had never needed a true digital presence until 2020. Focus on Leadership. Monitor your Efforts.

Digital Transformation 52

Digital Transformation Tips Business Work Management 52

Martech

MAY 25, 2022

On the final day of the Gartner Marketing Symposium and Xpo, the consulting firm released the names of the 2021-22 Genius Brands. Gartner analyzed over 1,300 brands across 15 industries, including non-Gartner clients, with inclusion in the survey being based on volume of digital activity. The 2021/22 Geniuses.

Gartner 91

Gartner Brand Identity Branding Multi-Channel 91

KoMarketing Associates

DECEMBER 8, 2020

Overall, 69% of marketers say they have invested in martech to accelerate their digital transformation. This suggests that most marketers have a “positive” outlook on martech integration, according to the researchers behind the report. Only 1% say they have yet to invest in this form of technology.

Digital Transformation 169

Digital Transformation Generation Custom Publishing Statistics 169

Hubspot

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Here's what else 2021 has in store based on the predictions of this fabulous group of marketing leaders. Look for more intimate, and more topical online get-togethers in 2021. Brand Values.

Trends 101

Trends Marketing AI Work Management Planning 101

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Now executives are all in on digital transformation. . The best social commerce platforms to use in 2021. Posted by The Body Shop on Monday, August 2, 2021. The post What is social commerce?

Stats 133

Stats Examples Tips Top of Funnel 133

SWZD

JANUARY 21, 2021

Most businesses understandably adapted and embraced digital transformation if they. 2020 witnessed a sharp change in consumer behavior due to the pandemic, resulting in the decimation of traditional business strategies.

Account Based Marketing 127

Account Based Marketing ABM Trends Digital Transformation 127

Ledger Bennett

DECEMBER 8, 2020

Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across B2B marketing technology stats, digital transformation stats, virtual event stats, customer experience (CX) stats, data-driven marketing stats and more to keep you in the know…. McKinsey ).

Statistics 52

Statistics B2B Marketing Planning Digital Transformation 52

Marketing Insider Group

JULY 15, 2021

By some accounts, the last year has seen digital transformation accelerate by anywhere from 7 to 10 years from where we were in early 2020 at the start of the global COVID-19 pandemic. Thinking back to much earlier in my marketing career, there was a time when things like this were novel and unique; no more!

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363