Zoominfo

DECEMBER 16, 2020

ZoomInfo analyzed data on its platform that measured buyer intent signals for the topics of COVID-19 screening, COVID-19 testing, and COVID-19 reopening strategies. These costs are short term if vaccinations proceed for the general population as expected in spring and early summer 2021.

Zoominfo 162

Zoominfo Intent Signal Business Buyer Intent 162

SalesIntel

NOVEMBER 18, 2021

If you’ve been grappling with email marketing, you need to start improving on two things when you reach 2021 – Automation and Deliverability Rate. Check out the top email marketing tools for 2021 that will help you save time and improve productivity. Looking for the right email marketing tool for your business? Convertkit.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Email Marketing 52

NetLine

APRIL 11, 2024

YOY—a clear sign that high-quality, gated content remains a critical tool in the marketer’s arsenal for capturing first-party intent signals. In 2021, the wise Andy Crestodina tweeted, “Don’t hate the gate.” He had good reason to say it, too—users told him they didn’t hate gates. Don’t hate the gate. This is a preview.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Zoominfo

NOVEMBER 24, 2020

With a cookieless future on the horizon and stricter data privacy laws, companies are going to have to rethink the way they obtain buyer intent signals. The transition has increased recently with Chrome and Safari internet browsers blocking third-party cookies by default in 2021. In this day and age, you need real-time data.

Intent Data 130

Intent Data Intent Marketing Analytics Tools Intent Signal 130

Martech

OCTOBER 29, 2021

Understanding buyer intent . Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Read more here. Read more here. Quote of the day. “By

Top of Funnel 105

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 105

Metadata

FEBRUARY 24, 2021

firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4 This year also brought the integration with G2 Buyer Intent data , available to mutual customers through G2’s integration hub. billion business prospects. With this integration, G2 and Metadata.io

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

KoMarketing Associates

JANUARY 19, 2022

MarTech Tools That Drive Intent Data. Buyer intent data tools help B2B cybersecurity marketers gain insight into how and when prospects are interacting with a brand, what assets are performing best, which messaging resonates with the target audience, and more. Jeff Aldorisio, Director of Digital Marketing at BlueVoyant.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

B2B Marketing Directions

MAY 7, 2023

compared to 2021 levels. in 2022 compared to 2021. In 2022, C-level executives at companies with 100 or fewer employees requested 96% more content than in 2021, while executives at companies with 1,000 or more employees requested 56.7% less content than in 2021. hours in 2021. of total registrations.

Research 52

Research B2B Paper Content 52

Madison Logic

MARCH 23, 2023

Check Point Research reports a 38% increase in global cybersecurity attacks from 2021 to 2022. billion in 2021. ML Insights data reveals a 158% increase in vendors targeting Medium-Small companies (50-199 employees) from Q4 2021 to Q4 2022. Malware and ransomware threats – Remember the Colonial Pipeline ransomware attack?

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

PureB2B

MAY 2, 2022

This data will act as your “control” subject, so you can measure any future performance metrics against it to get an acute understanding of intent data impact. This “before” snapshot can then be used as a point of comparison to uncover whether the inclusion of intent data has influenced campaign performance in any way.

Intent Data 62

Intent Data Intent ROI B2B Marketing 62

PathFactory

DECEMBER 14, 2022

In McKinsey’s Future of B2B Sales: The Big Reframe data shows that in August 2020, 22% of buyers preferred digital self-service options when identifying and researching new suppliers, compared to 34% in December 2021. Relationship intelligence: Identifying decision makers and finding the best path to reach them.

Sales Management 52

Sales Management Personalization Cold Calling B2B 52

PureB2B

JUNE 9, 2022

You should be able to have faith that the leads you’re receiving have the most up-to-date information and have been enriched with intent data to ensure each one is actually “purchase-ready.” ” Data accuracy usually involves the following: Buyer intent data Content engagement tracking Behavior analytics Decisional data.

Vendors 62

Vendors Lead Ranking Lead Scoring Top of Funnel 62

NetLine

AUGUST 20, 2021

Said another way, they were attempting to identify their potential buyer’s intent. Buyer intent data has long been relegated to company-level observations associated with IP address mapping and tracking users across web pages without their consent.

Work Management 52

Work Management Marketing Management Top of Funnel Intent Data 52

6sense

DECEMBER 10, 2021

Custom Talking Points, which enables product marketers to provide guided conversation points for sellers based on buyer intent, role, and fit. 6sense now employs more than 300 full-time employees across three continents, and the company expects to increase headcount by another 50% in 2021.

Paid Search Agency 62

Paid Search Agency Companies Cold Calling Buyer Intent 62

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. Buyer intent data. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. So what macro trends will likely have the biggest impact on firms in the coming year?

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

PureB2B

MAY 10, 2022

You should have faith the leads you’re receiving have the most up-to-date information and have been enriched with intent data to ensure each one is actually “buyer ready.”. Data accuracy usually involves the following: Buyer intent data Content engagement tracking Behavior analytics Decisional data.

Vendors 62

Vendors Marketing Attribution Demand Generation Agencies Marketing Qualified Leads 62

6sense

DECEMBER 9, 2021

77% of buyers say their last purchase was very difficult. By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. At its simplest, Slintel collects and analyzes very early-stage buyer intent data, empowering revenue teams to learn more about accounts, faster.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Madison Logic

AUGUST 26, 2020

As B2B marketers enter planning season for 2021, they need to focus investment on programs that deliver the right results quickly. To make account-based programs even more successful, marketers should include the following three tools in their 2021 plans. This article was originally published by MarketingProfs.

Budget Programs 52

Budget Programs Paid Search Agency Tools Top of Funnel 52

Metadata

FEBRUARY 28, 2022

billion business profiles, segmented by technographics, firmographics and buyer intent signals Attracted nearly 2,000 live attendees and over 4,000 registrants to its first annual DEMAND conference Has consistently been named a leader in customer satisfaction and “time to ROI” by LinkedIn and G2.

B2B Marketing 59

B2B Marketing Co-Registration Automation Bombora 59

Hubspot

JANUARY 5, 2023

Nowadays, 80% of companies have buying committees which influence buying decisions, and 71% of respondents say additional stakeholders are frequently added over the course of the buying journey — up from 61% who stated that in 2021. You're sending mass emails out, you're doing huge cadences, whatever.".

Top of Funnel 73

Top of Funnel Buyer's Journey SMB Peer-to-peer 73

Albacross

NOVEMBER 4, 2021

Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. Source: Forrester , 2021). What Types of Buyer Intent Data Do You Need? First-party Intent data.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

NetLine

APRIL 11, 2023

Identifying which formats hold a stronger, more immediate signal is key to better understanding the behaviors and intentions of your audience. more likely …to state that they would invest within the next three months compared to respondents from 2021. Still, formats appearing in the More Likely category hold different weight.

Demand 52

Demand B2B Webinar Metrics Intent 52

NetLine

DECEMBER 7, 2023

B2B marketers and their colleagues in sales are then able to take that information and identify accounts that are actively seeking their solutions, prioritize them based on their level of intent, and design target campaigns that hit the mark. Again, the number of accounts on that list will depend on the type of ABM you are using.

Account Based Marketing 52

Account Based Marketing Intent Data Intent ABM 52

ClickZ

SEPTEMBER 9, 2021

Our forthcoming deep dive on the state of email marketing will provide a credible roadmap for factors to consider and steps you can take to help you manage through the changes of 2021. Bret Smith is CEO and Founder of HIPB2B. Bret is a Demand Gen, Content Marketing, and ABM expert. He can be found on Twitter @bretsmith_HIP.

Buyer's Journey 123

Buyer's Journey Domain Intent Analysis 123

Terminus

JANUARY 31, 2023

Today’s buyers interact with brands across multiple devices and channels. Using real-time, deep insights on buyer intent and engagement, Terminus enables go-to-market teams to transform how they prioritize and reach their target accounts, increasing match rates and creating sustainable revenue outcomes.”

Account Based Marketing 20

Account Based Marketing Multi-Channel Forrester ABM 20

Madison Logic

JANUARY 12, 2023

When you conduct ABM strategies, you’re putting your desired customer first, and thinking through what they need to move through their buyer’s journey. Buyer intent data and purchase signals help you pinpoint key topic searches so you can tailor your content and messaging to match. . What they’re looking for.

Account Based Marketing 52

Account Based Marketing ABM Work Management Ideal Customer Profiles 52

Outreach

AUGUST 24, 2021

Source: Campaign Monitor Benchmark 2021 Global Email Benchmarks. Activity metrics can be misleading, especially regarding buyer intent. Let’s take a look at these metrics across several industries: Industry Open Rate Click-Through Rate Bounce Rate Opt-Out Rate Agriculture and Food Services 23.3% Business and Finance 21.6%

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

SalesIntel

OCTOBER 13, 2021

Buyer Intent data assists you in avoiding this blind spot by showing whether a lead is ready to buy or needs more nurturing based on their engagement with different topics across the web. This is taken into consideration by behavioral lead scoring. But you won’t get the whole story.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 52

EveryoneSocial

FEBRUARY 15, 2022

So, back to my previous point to not set it and forget it: Unless you have your buyer persona or ideal customer profile down to a “T,” I recommend seeing what you can learn from the data. You may be surprised at some of the demographic or buyer-intent info you come across. Here’s how. How much does paid advertising cost?

Paid Content 52

Paid Content Advertisements Advertising Paid Search Agency 52

Hubspot

AUGUST 30, 2023

billion in 2021 and is projected to reach USD 11.53 And Lavender, a sales writing assistant, generates personalized emails for any occasion based on buyer intent data. Here are the top 11 AI predictions in sales that you should keep your eyes on. billion by 2030 , growing at a CAGR of 12.62% from 2022 to 2030.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Oktopost

JULY 12, 2021

8 B2B Lead Generation Ideas for 2021. These are our top eight lead generation strategies for you to implement in 2021 and beyond. Specifically, buyer intent data can offer direct insight into the status of various individuals and organizations in the buying cycle. Make Your Outreach Personal with Data. Source: Gartner.

Lead Generation 87

Lead Generation Marketing Qualified Leads Top of Funnel Lead Ranking 87

Walker Sands

MARCH 18, 2020

Organic search and buyer intent may be down, but you can still show up for your audience in helpful ways. Use this time to reevaluate or build a speaking calendar for Q4 and into 2021. Create Online Events and Content. Do some additional research to find other opportunities you may have missed the first time around.

Paid Content 52

Paid Content Planning Budget Programs Paid Search Agency 52

Zoominfo

MAY 21, 2021

The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

6sense

DECEMBER 10, 2021

Thanks in great part to the role 6sense plays in FireEye’s revenue efforts, the company achieved several milestones this year, including: ITSMA ABM Gold Award for Optimizing ABM 2021. It offers category profile pages, customer review automation, lead generation, buyer intent, custom content, and reports. And why G2?

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

NetLine

JULY 17, 2023

So, with that in mind, what skills and competencies do marketers need to get the most out of intent data? Understand what buyer intent data is and what it offers First and foremost, it’s important for marketers to understand what buyer-level intent data is and how it works. So now what?

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52

Inbox Insight

NOVEMBER 30, 2021

As we say farewell to 2021, we take a deep dive into the areas captivating B2B Tech Buyer’s attention as marketers seek to perfect the all-important B2B marketing plan. You’re now fully equipped with an array of the top B2B insights from our first party research surrounding tech buyer intentions for 2022.

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Work Management Marketing Management Marketing Automation Services B2B 94

TrustRadius Marketing

OCTOBER 3, 2022

This change in consumer behavior is a key takeaway from TrustRadius’ 2022 B2B Buying Disconnect Report: The Age of the Self-Serve Buyer , which found that virtually 100% of buyers want to self-serve part or all of the buying journey—up 13% from 2021. Leverage intent data for prospecting.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52