Paul Gillin

JANUARY 26, 2016

I was delighted when B2B Marketing Zone – a website and newsletter that I devour – asked me to be one of 25 contributors to its “ B2B Marketing Trends for 2016 ” e-book. A buyer persona is not a zombie—but a profile based on your understanding of a real customer and their real needs.” – Ambal Balakrishnan. “It’s

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Zoominfo

OCTOBER 19, 2021

“What you see in ZoomInfo today is a lot of the vision that I had for DiscoverOrg in 2015, 2016, but I never built a good enough engineering and product team to make that vision come to life,” Schuck said. I want to be able to sell into the largest swath of [our] 20,000 customers as I can,” Schuck said. “I

Zoominfo 130

Zoominfo Privacy Sales Cycle Acquisitions 130

Oktopost

JULY 15, 2020

When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. LinkedIn has more decision makers than any other platform—as many as 20% of all LinkedIn users hold purchasing power at their organizations. Employ Micro-Segmentation. The leads are better.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

ClearVoice

AUGUST 16, 2023

Personalized content is more likely to be engaged with remembered than generic content, helping build customer relationships and creating a more positive brand experience. The Power of Personalization in Content Marketing Personalized content goes beyond addressing a customer by their first and last name.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Contently

JANUARY 22, 2021

Simultaneously, Gen Z—which you may know from the popular mobile application, TikTok—is graduating college and taking over the coveted 18-25 consumer segment. Edelman’s 2020 Trust Barometer also found that values are driving purchase decisions. I’m a card-carrying millennial. And you know what my generation wants?

Storytelling 211

Storytelling Trends Ethics Content 211

Customer Experience Matrix

APRIL 21, 2016

This provided a steady income stream and focused attention on customer satisfaction to ensure renewals. Subscription pricing notwithstanding, SAS has largely sold its software for on-premise operation by its clients and required them to purchase a large stack of core technologies.

Work Management 120

Work Management Marketing Management API Resource Management 120

Martech

OCTOBER 4, 2021

Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. From Datorama to Tealium, from Amperity to Segment, from ActionIQ to AgileOne — there were plenty of them.

Acquisitions 92

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 92

B2B Marketing Directions

NOVEMBER 22, 2015

The first step in your planning process for 2016 should be to review your company's overall business strategy for next year and identify the strategic business objectives that marketing will be expected to influence. What problems or needs motivate the buying decision?

Planning 40

Planning Marketing Plans Work Management Marketing Management 40

Engagio

FEBRUARY 6, 2020

On the other hand, businesses promote brand awareness to millions of customers through digital media. Directed towards engaging specific targeted accounts, marketers using ABM work in sync with the sales team, closely identifying the key prospects, and then tailoring customized campaigns. Source: Pinterest).

Account Based Marketing 119

Account Based Marketing B2B Marketing Trends Paid Search Agency 119

Sprout Social

NOVEMBER 19, 2018

Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. In fact, the number of Facebook messages retailers received per day on average grew 83% in 2017 compared to 2016. Gearing up for projected growth in 2018.

Twitter 109

Twitter Facebook Buzz Press 109

Zoominfo

AUGUST 30, 2022

Adopted in 2016 and enacted in 2018, the GDPR was created to improve data collection, processing, and usage. The GDPR focuses on data collection and processing, whereas the ePrivacy Directive focuses on how a business communicates with existing and potential customers. What is the GDPR? How are the GDPR and EU Privacy Laws Related?

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

SmartBug Media

MAY 19, 2020

One of the most important metrics for SaaS marketers is the ratio of the average customer lifetime value to the customer acquisition cost (LTV:CAC). In order to improve your LTV:CAC ratio, you need to focus on customer acquisition, retention, monetization, and segmentation. Retaining Customers. Lower churn.

Top of Funnel 105

Top of Funnel Work Management Marketing Management Paid Search Agency 105

Sales Engine

FEBRUARY 25, 2016

But before you go out and invest in these tools, it’s important to really understand your customers’ issues so you can develop a strategy. So Before You Purchase Marketing Automation… Marketing automation systems have reached some maturity in the marketing landscape. Stay with me here!

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Hubspot

MARCH 19, 2019

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. 80% of business professionals believe that email marketing increases customer retention. 59% of respondents say marketing emails influence their purchase decisions. Adestra , 2016).

Stats 101

Stats Email Marketing Mobile Advertising Open Rate 101

Cintell

APRIL 7, 2016

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past. 58% of companies also utilize this information to model best customers and identify best audience segments.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Each audience is unique, with its own set of interests, demographic segments, and preferences. Audience Behaviors allow you to target users with a specific intention, like travel plans, purchasing activity, etc. Are your customers there?

Paid Content 148

Paid Content Paid Search Agency Top of Funnel Ads 148

Digilant

MARCH 28, 2023

cable TV and satellite TV providers have lost more than tens of millions of subscribers in total since 2016. If you’re accustomed to Linear TV buys, you know they took a broader approach to audience targeting – making purchases based on network or genre. Stay tuned for more. Download the full whitepaper here.

Budget Programs 52

Budget Programs Cable Advertisements Advertising 52

SmartBug Media

DECEMBER 3, 2020

er, well, at least as old as 2016 when the integration was first made available: the partnership of HubSpot and Microsoft Dynamics. But if you’re looking for cleaner data, breaking down data and people silos, and improving your segmentation, the HubSpot and Microsoft Dynamics integration should be on your short list to set up.

Hubspot 75

Hubspot Customer Satisfaction Paid Search Agency Case Studies 75

Sales Engine

FEBRUARY 25, 2016

But before you go out and invest in these tools, it’s important to really understand your customers’ issues so you can develop a strategy. So Before You Purchase Marketing Automation… Marketing automation systems have reached some maturity in the marketing landscape. Stay with me here!

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

PureB2B

MAY 30, 2022

Whether you’re seeking to improve your company’s account targeting and sales intelligence, or simply trying to better understand best practices around customer acquisition, we hope that this article helps you understand why you should be using technographic data. There were 3,874 martech solutions available in 2016.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Hubspot

MAY 3, 2021

The new application is a part of LinkedIn's Sales Solutions suite and can only be purchased by users who already leverage LinkedIn Sales Navigator — another program in the Sales Solution portfolio, dedicated to helping users find prospects via LinkedIn business and engagement data. Create custom personas based on real-time data.

Linkedin 93

Linkedin Buyer Personas Work Management Social Networks 93

Convince & Convert

MARCH 8, 2016

With omnichannel marketing, every customer experience is smooth and consistent, regardless of the ways they access material. Whether they’re doing research or purchasing an item, customers could use a smartphone, tablet, or computer, or they may walk into a store. A Thorough, Realistic Understanding of the Customer Experience.

Marketing & Strategy 103

Marketing & Strategy Merchandising Mobile Marketing Amazon 103

Hubspot

SEPTEMBER 25, 2015

So, what does this mean for competitive marketers that are already strategizing for 2016? Here, we’ll discuss those trends that are changing the face of marketing (yet again) and give you an eye-opening look at what marketers should be leveraging in 2016. 1) Relationship Marketing. Enter relationship marketing. 2) Marketing Automation.

Trends 28

Trends Planning Marketing Automation Services Paid Search Agency 28

ClearVoice

DECEMBER 16, 2018

Chatbots and marketing automation tools allow modern marketers to personalize brand messaging, perform outreach, and deliver support to prospects and customers. leap from 2016 that is projected to spike even higher in the coming year. According to Forbes , in 2017, 35.6 2018 saw similar developments. found that 57.8 found that 57.8

Marketing Automation Services 109

Marketing Automation Services Automation Paid Search Agency Planning 109

Televerde

JANUARY 11, 2018

In the last part of this series of posts on how modern marketers get superior results, we focused on how an engagement strategy can help you understand your customers and send them the right messages at the right time. In this third installment, we’re going to talk about maximizing your data strategy for your prospects and customers.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Marketing & Strategy Multi-Channel 81

KoMarketing Associates

DECEMBER 7, 2017

According to 2016 data from Pew Research Center , almost 80 percent of adults in the United States use Facebook, with Instagram, Pinterest, and LinkedIn sitting around 30 percent. She oversees all of the purchasing decisions for internal use, as well as the supplies needed for Acme’s external contracts. Seasonal Sales.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

SmartBrief - Marketing

JULY 31, 2023

According to CMXHub , 66% of retail professionals say that their online community has positively impacted customer retention and 55% say that they have seen increased sales. Communities contribute to building trust between brands and customers, providing a virtual space for engagement and deepening brands’ understanding of their audiences.

Communities 52

Communities Branding Brand Identity Work Management 52

Webbiquity

SEPTEMBER 26, 2023

A Busy Event Calendar First off, the state has recently hosted several famous ones, including the 2018 Super Bowl , the 2017 American Choir Directors Conference, the 2016 Ryder Cup, and the 2019 NCAA Final Four in Minneapolis. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Outgrow

MAY 26, 2021

Visa reports in their analysis that around 1 out 4 purchases are now conducted on social media. Around 90% of customers are in favor of brands that provide relevant and updated information related to the pandemic. send Welcome Emails to new customers. has increased from 188 minutes in 2016 to 234 minutes in 2021.

eCommerce 52

eCommerce Statistics Outgrow Mobile Advertising 52

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Author: Jignesh Shah Whether you’re trying to close Q4 deals or set the stage for 2016, you should start planning a holiday marketing campaign now. Holiday marketing can also help grow your pipeline into 2016 as it sets a solid foundation for sales and marketing plans as they head into the New Year. Focus Your Holiday Marketing.

Top of Funnel 48

Top of Funnel Tips Planning Advertising Agencies 48

6sense

MAY 6, 2020

In order to provide best-in-class buying experiences, B2B companies today must have a holistic understanding of their customers’ digital journeys. Intelligently segment accounts by intent keyword, predicted buying stage, engagement grade, web activity, and existing vs. whitespace designations.

Enterprise Management 62

Enterprise Management Marketing Automation Services Marketing Management ROI 62

KoMarketing Associates

JANUARY 12, 2016

Even as we look ahead to the things we pledge to do better and more of in 2016, there’s value in glancing back over 2015. Backstory is part of a strategy to build believability and depth between customers or prospects and our brands, in all the places and ways we connect with them. Let’s Get To Know One Another First.

Planning 120

Planning Paid Search Agency Multi-Channel Marketing & Strategy 120

Sana Commerce

MARCH 4, 2022

Connecting with customers is fundamentally about communication. Increasingly, companies are letting their customers decide. Omnichannel commerce combines multiple channels (e-commerce, brick-and-mortar locations, social media, etc) to offer a smooth and consistent customer experience no matter how they choose to purchase.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Zoominfo

MARCH 28, 2018

The strongest brands have one thing in common– a loyal base of trusting customers. Trust is at the center of every business strategy– without it, you’ll struggle to, develop relationships, win business, and retain customers. Did you know 54% of customers say they don’t trust brands ( source )? Be transparent.

Branding 178

Branding Brand Identity Zoominfo Transparency 178

Biznology

OCTOBER 15, 2018

They had to refrain from engaging with a large number of people in one go and conform to a more individualised, segmented and targeted approach. Namely, 43% out of 47% of adults in Britain who were exposed to branded content on some of the social platforms actually purchased the product or service in question. Land Rover.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Content Standard

SEPTEMBER 28, 2015

Despite the feeling that customer engagement should be second nature to marketers, many struggle to consistently connect with consumers and build relationships with key micro-audiences. In cases where marketers are struggling to deliver on customer engagement efforts, a common theme is a failure to take advantage of the available technology.

Marketing Automation Services 40

Marketing Automation Services Multi-Channel CMO Marketing & Strategy 40

Customer Experience Matrix

FEBRUARY 7, 2016

So, clearly, 2016 will be The Year of Attribution (as Anna Bager and Joe Laszlo of the Internet Advertising Bureau have already suggested). You need the individual data to know who saw which messages and who ended up making a purchase. Sometimes random is just random. Does the system capture offline as well as online messages?

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120