Digilant

MARCH 28, 2023

cable TV and satellite TV providers have lost more than tens of millions of subscribers in total since 2016. If you’re accustomed to Linear TV buys, you know they took a broader approach to audience targeting – making purchases based on network or genre. Stay tuned for more. Download the full whitepaper here.

Budget Programs 52

Budget Programs Cable Advertisements Advertising 52

SmartBug Media

JANUARY 8, 2020

Geofencing can be configured to target a certain place (such as the mall mentioned above), a demographic market area, a business category (e.g., Using the Sephora example above: a marketer would not send out the “lipstick” messaging to any Jane, Dick or Harry that walked by, rather would have targeted that ad to a specific demographic.

Mobile Advertising 122

Mobile Advertising Planning Paid Search Agency Ad Frequency 122

Oktopost

JANUARY 13, 2020

B2B buyers are increasingly using social media and user generated content to research their major purchases. Demographics lean male—the gender ratio is about 55/45%. In 2016, Quora Ads was launched, providing businesses with various ways to target and connect with Quora users to deliver relevant ad content. What Are Quora Ads?

Paid Content 119

Paid Content Advertisements Advertising B2B 119

PureB2B

MAY 30, 2022

In its broadest sense, ‘technographics’ is a shorthand term for ‘technographic segmentation’. It is a class of market segmentation such as Demographics and Firmographics. Technographics is the next step in the development of market analysis after Demographics, Firmographics and Psychographics. You adapt, or you perish.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Televerde

JANUARY 11, 2018

A data segmentation strategy can help you separate your market into categories that are measurable, addressable, and relevant. Televerde’s data intelligence solution was the key to performance that the people at LifeIMAGE were looking for in 2016. Strategy and Planning. within a few months. Read the healthcare case study now.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Marketing & Strategy Multi-Channel 81

ANNUITAS

MAY 24, 2016

*This post first ran in Demand Gen Report , April 19, 2016. For predictive analytics to be meaningful, they must identify those factors that are the best indicators of a potential purchase — so it requires drawing correlations in your data between these factors and revenue outcomes. Everybody’s doing it, right? Are you doing it?

Demand Generation 100

Demand Generation Demand Analytics Lead Ranking 100

Marketing Insider Group

JULY 27, 2015

When they are little more than a demographic profile. There is a sharp difference between demographic segmentation (“CIOs and companies with over 5,000 employees in the manufacturing industry”) and in-depth buyer personas that represent a comprehensive view of the characteristics, attributes, motivations, and interests of these segments.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics B2B Sales 100

KoMarketing Associates

DECEMBER 7, 2017

According to 2016 data from Pew Research Center , almost 80 percent of adults in the United States use Facebook, with Instagram, Pinterest, and LinkedIn sitting around 30 percent. She oversees all of the purchasing decisions for internal use, as well as the supplies needed for Acme’s external contracts. Seasonal Sales.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Hubspot

AUGUST 24, 2020

The new program also introduced "Social Ads" — ads that combined social actions from a user's friends, like a recent purchase or review of a business, with an advertiser’s message. Ad sets — subsets of a campaign that could feature their own budgets and target separate audience segments — were introduced. Image Source: Facebook.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Cintell

FEBRUARY 25, 2015

When they are little more than a demographic profile. There is a sharp difference between demographic segmentation (“CIOs and companies with over 5,000 employees in the manufacturing industry”) and in-depth buyer personas that represent a comprehensive view of the characteristics, attributes, motivations, and interests of these segments.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

ClearVoice

DECEMBER 16, 2018

leap from 2016 that is projected to spike even higher in the coming year. Use your data collection software as you typically would to identify the demographic for your target audience; and then, instead of bringing them to a sales-driven landing page, engage their interest by introducing a perky, helpful chatbot. found that 57.8

Marketing Automation Services 109

Marketing Automation Services Automation Paid Search Agency Planning 109

Televerde

DECEMBER 19, 2017

A segmentation strategy can help you separate your market into categories that are measurable, addressable, and relevant. Televerde’s data intelligence solution was the key to performance that the people at LifeIMAGE were looking for in 2016. Strategy and Planning. Data intelligence improves sales health for medical tech company.

Lead Ranking 49

Lead Ranking Marketing Qualified Leads Multi-Channel Psychographics 49

Customer Experience Matrix

FEBRUARY 7, 2016

So, clearly, 2016 will be The Year of Attribution (as Anna Bager and Joe Laszlo of the Internet Advertising Bureau have already suggested). You need the individual data to know who saw which messages and who ended up making a purchase. Sometimes random is just random. Does the system capture offline as well as online messages?

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

6sense

DECEMBER 10, 2021

Lead qualification allows you to determine who is more likely to become a purchaser based on the data you have. Your product or service is expensive for them, or they don’t have the authority to make purchasing decisions. Segmenting leads into these five types helps you to define your tactic for dealing with each of them.

Lead Qualification 62

Lead Qualification Lead Ranking Work Management Marketing Management 62

PureB2B

JANUARY 24, 2017

Email marketing was a huge piece of the marketing puzzle in 2016. Tips for List Segmentation. Be Mindful of List Segmentation. You can segment your contacts by industry, purchase behavior, demographics, or by online behavior. And who can blame them? By doing this, you’ll create a more focused email list.

Open Rate 86

Open Rate CAN-SPAM Clickthrough Click Rate 86

Porch Group Media

MAY 14, 2019

In a survey compiled by the National Center for Health Statistics shows between 2013 and 2016, more than 36 percent of adults – or more than 1 in 3 – consume fast food on a given day. V12’s purchase-intent solution, V12 Signals, allows brands to reach consumers based on store visit behavior. Around 17 percent of U.S.

Mobile Marketing 40

Mobile Marketing Service Planning Allocation 40

PureB2B

JANUARY 24, 2017

Email marketing was a huge piece of the marketing puzzle in 2016. Tips for List Segmentation. Be Mindful of List Segmentation. You can segment your contacts by industry, purchase behavior, demographics, or by online behavior. And who can blame them? By doing this, you’ll create a more focused email list.

Open Rate 62

Open Rate CAN-SPAM Clickthrough Click Rate 62

Hubspot

MAY 25, 2016

If your objective is to convert leads further down the funnel to marketing qualified leads for your sales team or customers, middle and bottom of the funnel content like free trials or purchase offers should be promoted via retargeting. Demographic Targeting: You can target based on education, employment, household, and lifestyle details.

Paid Content 74

Paid Content Cost Per Click Social Media Top of Funnel 74

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. “That is, they create the centralized data marketplace where Versium audiences can be purchased.”

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. “That is, they create the centralized data marketplace where Versium audiences can be purchased.”

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Valasys

OCTOBER 11, 2019

Furthermore, the purchase intent dwindles significantly when a second decision-maker is involved in the buying process. The research also implies that when the group of decision-makers increases from 5 to 6 the likelihood of purchase can be as low as a dismal probability of just 30%. people on an average.

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40

KEO Marketing

APRIL 28, 2017

Customer segmentation. Segmented emails are 13.1% more likely to be opened than those that are not segmented. There are several methods of segmenting including by demographics, age range and device. Resend unopened emails. For your content marketing to have the highest impact, it must add value.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Generation 48

GreenRope

JANUARY 19, 2017

A 360-degree view of your customer means having access to all of the demographic and behavioral data you need to help you succeed at your job. When combined, you not only can view all of the interactions they have had with sales people and all of their demographic data, you have access to how they engage with your brand overall.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Work Management 40

GreenRope

JANUARY 19, 2017

A 360-degree view of your customer means having access to all of the demographic and behavioral data you need to help you succeed at your job. When combined, you not only can view all of the interactions they have had with sales people and all of their demographic data, you have access to how they engage with your brand overall.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Work Management 40

GreenRope

JANUARY 19, 2017

A 360-degree view of your customer means having access to all of the demographic and behavioral data you need to help you succeed at your job. When combined, you not only can view all of the interactions they have had with sales people and all of their demographic data, you have access to how they engage with your brand overall.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Work Management 40

GreenRope

JANUARY 19, 2017

A 360-degree view of your customer means having access to all of the demographic and behavioral data you need to help you succeed at your job. When combined, you not only can view all of the interactions they have had with sales people and all of their demographic data, you have access to how they engage with your brand overall.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Work Management 40

GreenRope

JANUARY 19, 2017

A 360-degree view of your customer means having access to all of the demographic and behavioral data you need to help you succeed at your job. When combined, you not only can view all of the interactions they have had with sales people and all of their demographic data, you have access to how they engage with your brand overall.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Work Management 40

GreenRope

JANUARY 19, 2017

A 360-degree view of your customer means having access to all of the demographic and behavioral data you need to help you succeed at your job. When combined, you not only can view all of the interactions they have had with sales people and all of their demographic data, you have access to how they engage with your brand overall.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Work Management 40

GreenRope

JANUARY 19, 2017

A 360-degree view of your customer means having access to all of the demographic and behavioral data you need to help you succeed at your job. When combined, you not only can view all of the interactions they have had with sales people and all of their demographic data, you have access to how they engage with your brand overall.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Work Management 40

GreenRope

JANUARY 19, 2017

A 360-degree view of your customer means having access to all of the demographic and behavioral data you need to help you succeed at your job. When combined, you not only can view all of the interactions they have had with sales people and all of their demographic data, you have access to how they engage with your brand overall.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Work Management 40

GreenRope

JANUARY 19, 2017

A 360-degree view of your customer means having access to all of the demographic and behavioral data you need to help you succeed at your job. When combined, you not only can view all of the interactions they have had with sales people and all of their demographic data, you have access to how they engage with your brand overall.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Work Management 40

GreenRope

JANUARY 19, 2017

A 360-degree view of your customer means having access to all of the demographic and behavioral data you need to help you succeed at your job. When combined, you not only can view all of the interactions they have had with sales people and all of their demographic data, you have access to how they engage with your brand overall.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Work Management 40

GreenRope

JANUARY 19, 2017

A 360-degree view of your customer means having access to all of the demographic and behavioral data you need to help you succeed at your job. When combined, you not only can view all of the interactions they have had with sales people and all of their demographic data, you have access to how they engage with your brand overall.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Work Management 40

GreenRope

JANUARY 19, 2017

A 360-degree view of your customer means having access to all of the demographic and behavioral data you need to help you succeed at your job. When combined, you not only can view all of the interactions they have had with sales people and all of their demographic data, you have access to how they engage with your brand overall.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Work Management 40

GreenRope

JANUARY 19, 2017

A 360-degree view of your customer means having access to all of the demographic and behavioral data you need to help you succeed at your job. When combined, you not only can view all of the interactions they have had with sales people and all of their demographic data, you have access to how they engage with your brand overall.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Work Management 40

GreenRope

JANUARY 19, 2017

A 360-degree view of your customer means having access to all of the demographic and behavioral data you need to help you succeed at your job. When combined, you not only can view all of the interactions they have had with sales people and all of their demographic data, you have access to how they engage with your brand overall.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Work Management 40

GreenRope

JANUARY 19, 2017

A 360-degree view of your customer means having access to all of the demographic and behavioral data you need to help you succeed at your job. When combined, you not only can view all of the interactions they have had with sales people and all of their demographic data, you have access to how they engage with your brand overall.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Work Management 40