PureB2B

FEBRUARY 25, 2018

This will help you determine, for instance, what kind of open rates or conversion rates businesses like yours should expect. How to Calculate your Email Conversion Rate. Before you begin benchmarking data and statistics, you need to comprehensively understand your email conversion rate (ECR) and the metrics supporting it.

Conversion Rate 67

Conversion Rate Comparison Email Marketing Conversion 67

Outgrow

MAY 26, 2021

Visa reports in their analysis that around 1 out 4 purchases are now conducted on social media. In addition to that, around 78% of marketers rely on email marketing as a tool to help segment their customers and to send more customized content to subscribers. has increased from 188 minutes in 2016 to 234 minutes in 2021.

eCommerce 52

eCommerce Statistics Outgrow Mobile Advertising 52

The Mx Group

AUGUST 8, 2018

After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas (Cintell, “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”). Email open rates are five times higher for companies using personas (Forrester). Segment-specific insights.

Buyer Personas 86

Buyer Personas Budget Programs Buying Cycle Deliverability 86

Hubspot

JANUARY 5, 2017

Goals for your emails could include a contact filling out a longer form for a gated content offer to provide your team with more information about their organization, or redeeming a promo code for a purchase on your website. Stop sending graymail, and listen to what people are telling you by not opening your emails.

Email Marketing 78

Email Marketing CAN-SPAM Clickthrough Click Rate 78

Hubspot

MAY 16, 2017

But intent-based marketing is not just about serving the right ad or message to trigger a purchase. According to Forrester's Business Technographics Survey in 2016 , buyers use 15 vehicles during the Discover stage. click through rate. This is known as the Discover stage within the buying journey.

Intent Data 73

Intent Data Intent Lead Ranking Campaigns 73

Hubspot

MAY 1, 2017

And by doing the latter, specifically with those who had baby registries with the store, Target’s marketing analysts were able to form a “pregnancy prediction” score, which allowed them to determine which purchasing patterns indicated a customer was in the early expectant stages. higher open rate than those that aren’t.

Personalization 101

Personalization Brand Identity Branding Planning 101

The Lead Agency

APRIL 17, 2018

Are you looking for ways to increase your click through and open rates for your next B2B email marketing campaign ? According to Campaign Monitor’s annual report from 2016, the average Return On Investment (ROI) for every dollar spent on email marketing is $44. B2B purchasing decisions are made over a long period of time.

Open Rate 59

Open Rate Click Rate Email Marketing B2B Marketing 59

Hubspot

JULY 16, 2018

ET has the highest clickthrough rate for email sends - HubSpot. Consumers who purchase products through email spend 138% more than those that don't receive email offers - Hatchbuck. Sales emails have eight times more opens and clicks and can produce six times more money than other types of email - Experian. in 2016 - Mailcharts.

Open Rate 101

Open Rate Statistics Clickthrough Click Rate 101

ConvertKit

APRIL 2, 2021

His email list grew slowly but steadily in 2015 and 2016. Then, towards the end of 2016, Khe was featured in Bloomberg (who called him ‘the Wall Street guru’) and CNN (who, thanks to his Snapchat stories, called him Oprah for millennials). He couldn’t segment his email list on Mailchimp. Khe’s CNN feature.

Newsletter 114

Newsletter Landing Pages Business Digital Asset Management 114

Zoominfo

JULY 14, 2023

Today’s business buyers are better informed than ever before, armed with an endless list of research options that can help them make an educated purchase decision. But they can also face a winding path to purchase , sprawling buying committees, and a dizzying number of channels vying for their attention.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Content Marketing Institute

NOVEMBER 26, 2017

Fast-forward to fall 2015 when we were planning for 2016. By using the intelligence gleaned from this new data, the database can be segmented for more targeted emails. To garner Content Marketing World attendees, our promotional emails are segmented to make the content more relevant to the recipient. And yes, double them we did.

Enterprise Management 93

Enterprise Management Work Management Personalization Marketing Management 93

ConvertKit

APRIL 16, 2021

Within six months, I had 7,900 subscribers and increased my open rate to 58%.”. Bonnie Christine’s growth trajectory since 2016. You need to have a relationship in place with your subscribers—where you’re delivering them value and building trust over time—before you can go all-in on asking for a purchase.

Top of Funnel 104

Top of Funnel Design Business Lead Ranking 104

Valasys

SEPTEMBER 27, 2018

Demand Gen Report, 2016) (Source: [link] ). Lead generation (85%), sales (84%) and lead nurturing (78%) are considered as essential goals for 2016 by B2B content marketers. Content Marketing Institute and Marketing Profs, 2016). Existing content gets repurposed by 29% of marketers ( Curata , 2016). CoSchedule ).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

SnapApp

AUGUST 9, 2017

Who can forget the Pokémon GO craze of 2016? . Starbucks is another example of a B2B company who has successfully gamified the purchase process. The Starbucks Rewards app awards points for each purchase, and rewards users with free food and drinks when they reach certain point levels. . Tactic 1: Make It a Game.

Tactics 48

Tactics B2B Marketing Microsite B2B 48

SnapApp

DECEMBER 4, 2017

Takeaway : Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016 , and practically every study you’ll find. . . Takeaway : Buyer personas help marketers create content to address the pain points of specific segments. Social Media Examiner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

AUGUST 9, 2018

Marketers have to constantly think up new ways to attract their audience and entice them to make a purchase — great marketers are creative. The Bureau of Labor Statistics found that in 2016, almost 250,000 marketing jobs existed. Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing.

Paid Content 96

Paid Content Marketing Budget Creation Work Management Planning 96

Hubspot

SEPTEMBER 17, 2018

2016 saw a surge in the popularity of video as a content marketing format. Video on landing pages is capable of increasing conversion rates by 80% , and the mere mention of the word “video” in your email subject line increases open rates by 19%. This may be a segment of your company’s typical buyer persona.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

JULY 10, 2018

Source: 2016 Content Marketing Institute. However, investing your energy in a channel with high engagement rates doesn't automatically guarantee success. A 2017 survey by research firm BCG showed 60% of B2B buyers used mobile in their recent purchases. You’re looking at two variables when it comes to email marketing: Open rate.

Paid Content 99

Paid Content Lead Ranking Lead Scoring Lead Gen 99

Atomic Reach

APRIL 12, 2019

Unlike social media, email allows marketers to directly reach audiences and tailor messaging depending on segment information. Email is three times more likely to prompt purchases than social media. 60 percent of marketers use conversion rates to evaluate the effectiveness of email campaigns. The ROI of email is 28.5

Statistics 110

Statistics Paid Content Email Marketing Planning 110

LEADership

OCTOBER 14, 2016

Sending two emails per month will net you the highest open rates. Segmented campaigns can earn 760% increase in revenue, 14. Automated email marketing boosts open rates by 70.5% and click-through rates by 152%. billion by the end of 2016.

Stats 40

Stats Email Marketing Planning Marketing Automation Services 40

SnapApp

JULY 7, 2017

The distinctions between those two fields are often confusing to newcomers, and a quiz would be the perfect vehicle for segmenting leads. . . . The best part of all is that conducting a survey will give your sales team a great opener for a conversation; discussing responses to the survey won’t seem salesy or intrusive. Kent Lewis.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

seo.co

DECEMBER 8, 2020

In 2016, if you want to report on new or emerging information, you’ll have to do so instantaneously. With every email blast you send out, you’ll be able to monitor your delivery rates, your open rates, and the total number of click-throughs you receive. However, in practice, this segmented strategy is ineffective.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Single Grain

SEPTEMBER 3, 2019

billion in 2016 to $12.12 HubSpot has a piece of content that is ideal for people at this stage: They’ll then also have more detailed content for those who are further along in their content marketing journey : HubSpot is ready for users at every stage of their purchase journey. billion by 2020 in the U.S. Content marketing.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106