Litmus

APRIL 1, 2021

The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1. Despite being “ the most sort-of ” decade of all time, major advancements did take place with email marketing. This set the stage for email marketing as we know it today. 2016 – Personalization takes over. Callout boxes.

Design 68

Design Trends Mobile Marketing Email Campaigns 68

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Litmus

AUGUST 17, 2021

If you’re in email marketing, you’ve probably heard that you’re not supposed to send all-image emails. Your email will go to spam. The bandwidth argument would still be a good reason for image blocking to be turned on, but all mobile email clients we tested allow images by default. Mobile Clients. Windows 10 Mail.

Bandwidth 130

Bandwidth Paid Search Agency Tagging Display 130

Litmus

MARCH 2, 2020

“How will email marketing change by the end of the decade?”. We asked this question back in 2016 to 20 leading industry experts, and we have to say, some of their predictions felt pretty wild at the time. Almost 60% of marketers say they always or often use personalization or dynamic content in their emails. Jill LeMaire Redo.

Privacy 71

Privacy CAN-SPAM Marketing Qualified Leads Leads 71

LeadSquared

NOVEMBER 24, 2015

Have you thought about what can you do, as a marketer to improve your digital marketing for the coming year 2016? Join Prateek Shah – a digital marketing trainer as he enumerates 16 ways to perfect your strategy! You can access the first part here. Well, that is exactly what we analyse in this webinar.

Webinar Metrics 52

Webinar Metrics FAQ Paid Search Agency Work Management 52

KoMarketing Associates

AUGUST 29, 2017

For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? The Digital Garage is collection of courses that covers a breadth of digital marketing topics. So, just where do you begin? How do I configure GA to track XYZ?

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Convince & Convert

APRIL 1, 2016

A quick poll around the office gathered the following words associated with “bots”: spam. Many knew this day would come, but 2016 will be the year of the mainstream bot. Gartner knew this was coming way back in 2011 (five years in the marketing landscape is an eternity). It is time for us to redefine the word bots. Transformers.

Enterprise Management 88

Enterprise Management Gartner Work Management Facebook 88

Convince & Convert

JANUARY 11, 2016

If you get hit by a penalty, anywhere from 10% to 50% of your traffic can be wiped out in an instant. These effective tips can teach you how to get rid of any penalties that can hold back your organic traffic. To avoid such penalties, you can follow these tips: Include test markup in the Structured Data Testing Tool.

Google 111

Google Ideal Customer Profiles Guidelines Mobile Marketing 111

Optinmonster

NOVEMBER 20, 2019

Without proof, it can be hard to determine which will have the highest open rate. Before we get into the highest-performing subject lines, let’s take a look at the importance of subject lines to your email marketing strategy. Or even worse, be marked as spam! That’s a little offensive for any marketer.

Open Rate 70

Open Rate Statistics CAN-SPAM Click Rate 70

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. You can find this engagement data through your Page Insights.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Heinz Marketing

NOVEMBER 14, 2017

It’s used by 90 percent of American adults and 49 percent of the world, and as a collective, we sent 28 percent more of it in 2016 than the year before. As a marketing vehicle, that makes email a bit of a clunker. And as marketers, it’s partly our fault. And who can really blame us? So, what’s the issue?

Emarketing 51

Emarketing CAN-SPAM Lock-In CTR 51

Sprout Social

JULY 5, 2016

When it comes to Twitter marketing , one of the key metrics brands measure is engagement. Before people can interact with your Tweets, they need to see them on their feed. The number of impressions displayed in Twitter Analytics only counts Tweets that appear within Twitter’s desktop or mobile app. Tweet Frequently.

Impressions 91

Impressions Twitter Organization Eye-Tracking 91

Moz

OCTOBER 22, 2018

Posted by MiriamEllis They say you can’t squeeze blood out of a turnip, but when the turnip (and your biggest potential competitor) is Google, the lifeblood of the local business locations you market could depend on knowing where to take control. Photos must be monitored for spam. Partly; owner can correct misplaced map marker.

Google 54

Google Enterprise Management CAN-SPAM Work Management 54

QuanticMind

NOVEMBER 16, 2018

But while ad blockers gained popularity back in 2016, three years later, advertising revenue is as strong as ever. It’s true, ad blockers can have an impact on your PPC growth potential, but only if you allow them to. After all, at least some portion of your target market are using ad blockers. So what’s the solution?

PPC 40

PPC Ads Mobile Advertising Ad Frequency 40

KEO Marketing

APRIL 28, 2017

How can a company ensure a steady supply of quality leads? Here are five demand generation strategies that will help: Email Marketing. Email marketing is an essential part of a business’s marketing campaigns. The study said mobile-friendliness would increase in impact by 88%, analysis of a page’s perceived value (up 81%).

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Generation 48

Sprout Social

AUGUST 23, 2016

However, social media can benefit businesses of any size. One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Marketers spent more than $8.3 Social media for business is a necessity just like paid ads, flyers and other traditional marketing efforts.

Social Media 111

Social Media Paid Content Media Business 111

SendX

FEBRUARY 22, 2019

Their support can be really bad, and their pricing can be a worrisome venture as your email list size grows. Another thing to know is that MailChimp has shifted their focus and are no longer focusing on Email Marketing only. Forever Free Plan: Another major plus for the beginner Email Marketer. Let’s dive right in.

Marketing Automation Services 196

Marketing Automation Services Work Management Paid Search Agency Budget Programs 196

RebelMouse

APRIL 3, 2018

It seems like a new Google update or algorithm shift is being detected every day, and we don't expect busy marketers to scour the internet looking for every last one. To avoid compromising reach and visibility on Google, it's important to understand the platform's ongoing updates and how you can incorporate them into your search strategy.

Google 70

Google Lead Ranking SERP Lead Scoring 70

Valasys

AUGUST 1, 2019

Whether they be demand generation marketers focused on lead generation, B2B marketers looking to build brand resonance or marketers striving for both the aforementioned purposes, LinkedIn is the social networking platform having a goldmine of a diverse suite of marketing solutions for all of them.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Martech

MARCH 4, 2024

Authentication of outgoing emails, limiting user-reported spam rates and providing simple unsubscribe are the focus of the new rules. The stated goal of the new rules is laudable: Combat spam, phishing and other malicious activities that undermine user trust in email. For just $600, you can send up to two million emails a month.

Rules 109

Rules CAN-SPAM Phishing Work Management 109

Content Standard

JANUARY 2, 2017

Are push notifications at risk of becoming spam? A push notification is a message that pops up on a mobile device, even when you aren’t actively using an application. With a quick look at your lock screen, you can absorb the notification information. But picture this: you wake up Saturday morning after a long week at work.

Lock-In 47

Lock-In Opt-out Opt-in Ad Frequency 47

Integrated B2B

DECEMBER 6, 2012

In my previous posts I covered two fundamental issues for B2B companies and marketers in the tourism industry looking to stay ahead of the competition: the need to develop a strong digital strategy and the growing importance of the “mobile factor”. Video marketing is a perfect fit here. Anything worth doing is worth doing right.

Video Marketing 40

Video Marketing Paid Search Agency B2B Advertising Agencies 40

Content Standard

MARCH 10, 2016

The cockroach of marketing tools. Mobile couldn’t best it. Even with all the shiny new marketing gimmicks out there (I’m looking at you, Snapchat), email still remains a marketing powerhouse. But companies need better email marketing tips to take advantage of this powerful channel.

Email Marketing 40

Email Marketing Tips Trigger Marketing Paid Search Agency 40

Hinge Marketing

APRIL 26, 2016

That’s why when it comes time to making marketing spend decisions, it’s critical to know what B2B marketing strategies really contribute to new business growth. In a recent Hinge study on Visible Experts℠ , we found that B2B marketing strategies that raise the spectrum of visibility are the most effective at bringing in new business.

Marketing & Strategy 48

Marketing & Strategy B2B Marketing Marketing Strategy Webinar Metrics 48

Martech

NOVEMBER 3, 2022

Judging by the results of a quick study I conducted over the last few weeks, retail email marketers give the unsubscribe process far less attention than it deserves. But, I also found many areas where brands can turn the negative of an unsubscribe into a positive event. Dig deeper: Why we care about email marketing: A marketer’s guide.

Process 95

Process Opt-out Opt-in CAN-SPAM 95

LeadSquared

MAY 20, 2015

Let’s discuss a few content marketing tips that have proven successful for many businesses. Strategy 1: Video Marketing. Video marketing can really help you cut through the clutter in that case. b) You can even create video testimonials during the exam seasons, or for your lead capture landing pages.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

JUNE 29, 2012

Sick of hearing the same "the internet is changing marketing" speeches? Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? 21 Internet Marketing Statistics That May Surprise You. Source: Litmus ) Mobile devices have become a major source of email usage.

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Maybe you can use some of these in your next budget meeting.

Stats 260

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 260

Hubspot

NOVEMBER 22, 2016

Maybe you do, if you’re a marketing nerd like I am.) Luckily, Google has developed an algorithm that can read -- at a pace few of us can begin to fathom -- different signals from these pages that indicate how likely they are to answer your search query. As marketers, all of this stuff matters. Okay, fine.

PageRank 28

PageRank Google Lead Ranking Lead Scoring 28

GreenRope

NOVEMBER 8, 2015

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. WHAT IS MARKETING AUTOMATION? ADVANTAGES OF MARKETING AUTOMATION.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Trends Planning 40

GreenRope

NOVEMBER 8, 2015

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. WHAT IS MARKETING AUTOMATION? ADVANTAGES OF MARKETING AUTOMATION.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Trends Planning 40

GreenRope

NOVEMBER 8, 2015

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. WHAT IS MARKETING AUTOMATION? ADVANTAGES OF MARKETING AUTOMATION.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Trends Planning 40

GreenRope

NOVEMBER 8, 2015

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. WHAT IS MARKETING AUTOMATION? ADVANTAGES OF MARKETING AUTOMATION.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Trends Planning 40

GreenRope

NOVEMBER 8, 2015

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. WHAT IS MARKETING AUTOMATION? ADVANTAGES OF MARKETING AUTOMATION.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Trends Planning 40

GreenRope

NOVEMBER 8, 2015

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. WHAT IS MARKETING AUTOMATION? ADVANTAGES OF MARKETING AUTOMATION.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Trends Planning 40

GreenRope

NOVEMBER 8, 2015

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. WHAT IS MARKETING AUTOMATION? ADVANTAGES OF MARKETING AUTOMATION.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Trends Planning 40

GreenRope

NOVEMBER 8, 2015

2016 Trend Alert: Marketing Automation. In the past few years, marketing automation has become a hot commodity in the business world with many professionals reporting exponential gains in leads and profits due to these technologies. WHAT IS MARKETING AUTOMATION? ADVANTAGES OF MARKETING AUTOMATION.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Trends Planning 40