Influitive

OCTOBER 11, 2015

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. Marketers know that finding ways to increase customer engagement is good for the bottom line.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Convince & Convert

MARCH 24, 2015

Our 2015 Form Conversion Report found more specific button text correlated with higher conversion rates. It’s also an important tool to help marketers cultivate customer trust in their brand—and faith that any personal information shared with the company via online form is secure. For best performance, make your text specific.

Optimization 162

Optimization Conversion Conversion Rate Paid Search Agency 162

ANNUITAS

FEBRUARY 24, 2015

Regalix Research recently published their State of B2B Marketing 2015 report. As the analysts from Regalix state, marketers are not finding a direct correlation. However, it is due to the fact that they do not know HOW to make that correlation. Increase Leads Generated: 65%. Increase in Sales: 63%.

Correlation 100

Correlation Demand Generation Marketing & Strategy B2B Sales 100

Customer Experience Matrix

JUNE 13, 2016

ZenIQ assembles account data from a company’s CRM, marketing automation, and Web systems; supplements this with account and contact information from external sources; assesses the current state of each account; and takes actions to improve that state. These correlations will be the basis for recommending the next best action for each account.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

SmartBug Media

FEBRUARY 6, 2020

It should be easy to navigate, easy to understand, and offers your personas information on what they are searching for. You should also recognize that most users who initially visit your website are not ready to buy, which correlates with our previous point of strategy: Have a plan to move users down the funnel, starting with your homepage.

Marketing Websites 104

Marketing Websites Top of Funnel Funnel Advertising Landing Pages 104

B2B Marketing Directions

FEBRUARY 20, 2022

The next step in the decision journey is an active evaluation process, during which consumers gather information about potential solutions and may add or remove companies, brands or products from their consideration set.

B2B Marketing 52

B2B Marketing B2B Vendors Trigger Marketing 52

Hubspot

FEBRUARY 18, 2015

Welcome to 2015, where the world of search is a completely different game. In fact, in 2015 you need to check site pages to be certain keywords aren’t overused in key elements. Searchmetrics released their annual white paper detailing ranking factors and rank correlations. The result is more equity of SERP.

Tactics 28

Tactics SEO SERP Keywords 28

Seismic

AUGUST 25, 2019

The 2015 MHO Best Practices Study reveals that “having a strategy and knowing the right things to do [is] a huge differentiator between top performers and others” Sales Efficiency and Sales Effectiveness – What Do They Mean? Step 3: Optimize these activities.

Efficiency 82

Efficiency Effectiveness Enterprise Management Work Management 82

Customer Experience Matrix

AUGUST 14, 2014

Coverage outside the United States • Information returned beyond names and lead scores, such as recommended treatments and social profiles. Whether the company maintains a permanent database on all businesses or only scans when clients request information about specified businesses or segments. There are probably others.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Crimson Marketing

APRIL 9, 2015

billion in 2014, and is “expected to grow another 50% in 2015 to $1.8 Marketing automation software helps you with lead management by gathering information and “determining what your lead is looking for, and then helps you build a relatively personal relationship based on that information.”

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

Conversica

JULY 20, 2022

While most Marketers still look to past data to inform their customer engagements, the holy grail lies in Marketing’s ability to process and act on customer data in real-time to create the personalized, relevant engagements that they expect. represents an immense amount of information that we can’t grasp without cognitive capabilities.

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

Hubspot

JANUARY 4, 2021

Before we delve deeper into the metrics that will likely correlate with an increase in rankings in the age of user experience, it's worth noting that no search engine is an open book. Google notifies the public when it updates its core algorithm , but it's notoriously secretive about this proprietary information. Mobile Optimization.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Tony Zambito

FEBRUARY 28, 2016

According to a recent study by Track Maven , one among a few on this topic, shows both B2B and B2C marketers have increased their publishing of content in 2015 by as much as 35 to 40%. Let a buyer speak out on this: “One thing I have noticed is an uptick in emails and information sent to me. I am not sure it is a paradox.

Buyer Personas 100

Buyer Personas B2B Content B2B Sales 100

Contently

JUNE 29, 2016

In 1985, Marty McFly and his Back to the Future companions transported themselves to 2015—a world of flying cars, hovercrafts, and self-tying shoelaces. college graduates to discern if having an internship prior to a first “real” job correlated to the length of time interns remained at their first employer.

Cost Per Click 92

Cost Per Click CPC Marketing & Strategy Advertising Agencies 92

Envy

NOVEMBER 29, 2017

By utilizing advanced machine learning and AI algorithms, Enterprise Immune System technology iteratively learns and correlates abnormalities across devices and users on the enterprise networks. Concured Twitter: @concured Founded: 2015 Based : London, UK Funding : Seed, undisclosed. The cool part?

Startups 97

Startups Marketing AI Enterprise Management Work Management 97

Hubspot

JULY 13, 2023

Since AI gathers and stores vast amounts of information, there could be data leakage without proper cybersecurity measures. Discrimination and Bias Discrimination and biased information are other major AI concerns in sales. In the Real World Back in 2015, Amazon used AI to collect resumes for hiring purposes.

Marketing AI 55

Marketing AI Tips Work Management Ethics 55

KoMarketing Associates

JANUARY 5, 2016

As we kick off the new year, I wanted to use this post highlight 8 key developments Google made in 2015 , and what they could mean, today, and in the long run, for B2B marketing professionals. While I would still recommend maintaining a professional presence, with up-to-date company information, in your Google+ Page and associated profiles.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Convince & Convert

DECEMBER 24, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Today, that A = B correlation between keywords and search rankings has been diluted to an unrecognizable degree (highlight to tweet). It was simple to do and easy to understand, albeit not the most ethical of practices.

Keywords 102

Keywords Optimization Lead Scoring Lead Ranking 102

Hubspot

JANUARY 9, 2020

During the initiative, Google's overall platform began a series of updates that correlated with major shifts in the company's way of thinking about user experiences. This is great for the user experience, keeps our readers informed and engaged, and can boost SEO rankings for certain topics and keywords. Follow Google News guidelines.

Google 76

Google Paid Search Agency Mobile Marketing Marketing & Strategy 76

Hinge Marketing

DECEMBER 7, 2015

Our 2015 Professional Services Marketing Priorities Study found that trying to generate more referrals was the number one planned marketing initiative for 2015. When we asked people to tell us how many referrals they had given and received in the last six months, we found some interesting correlations. Clearly, referrals matter.

Studies 48

Studies Planning Work Management Marketing Management 48

Brandpoint

AUGUST 26, 2015

Every year, SearchMetrics releases Google search engine ranking factors and correlations they find from performing thousands of searches with well-known keywords. In 2015, SearchMetrics found an increase in word count throughout the top 30 results. In 2015, the top 30 averaged over 1,140 words. Putting it to use : .

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Content Marketing Wikipedia 48

Marketing Craftmanship

JANUARY 10, 2015

Published in January 2015 Edition. Peppercom’s research shows that: Nearly all of the largest funds have a website, but most of those websites have no marketing value, and consist of little more than a logo and contact information. Very few funds have Twitter accounts. Create a bona fide website, not a proxy.

Practices 100

Practices Planning Enterprise Management Transparency 100

Martech Advisor

NOVEMBER 27, 2019

Roderick Jefferson ( CEO of Roderick Jefferson & Associates) : Today, there are more buyers, more informed buyers, and longer buying cycles. They focus on correlating content to ‘inflection points’ in the buyers’ journey. The voice-of-customer is woven into the storytelling. Jennifer Roderick.

Enterprise Management 66

Enterprise Management B2B Sales Top of Funnel Marketing Automation Services 66

Moz

AUGUST 6, 2019

Mainly because that’s what Google (aka the largest traffic driver of most sites) has clearly been clamoring for since their Panda update in 2011, RankBrain in 2015, and their “Fred” update (and by the way, Gary Illyes from Google coined “Fred’ for every unnamed Google update) in March, 2017.

SEO 54

SEO Sample Lead Scoring Lead Ranking 54

accelerate agency

JULY 20, 2020

Others use third-party information to provide an answer. They include the title and URL of the page from which the information is sourced. It can give you a whole host of vital data to inform your SEO strategy. The easiest way to get that information is by using another SEO competitor analysis tool.

SERP 52

SERP Lead Scoring Lead Ranking Best Practices 52

Contently

MAY 11, 2016

.” From the get-go, Johnson’s plan was to eventually house some of this content on State Farm’s website and even publish content created in-house, striking the balance between promoting owned media that was fun and provided the necessary product information. They’re not always calling that phone number.”

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Content Standard

JULY 30, 2015

Based on these user signals, algorithms conclude that people who stay on a particular page or site post-click found relevant information. While there is a strong correlation between high rankings and social activity, it does not equate to causation. This measure of relevance translates to higher rankings. Social Signals.

Storytelling 40

Storytelling SEO Lead Scoring Lead Ranking 40

Hubspot

JANUARY 17, 2017

These first cross-posted pieces back in November of 2015 netted a few hundred views each, not too exciting. As I mentioned, people come to Medium to read, not search for information on a specific topic. We ran an analysis on the correlation between various values and views for all of our articles so far.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

QuanticMind

JUNE 14, 2017

In terms of online-to-offline conversions, Google recently announced In-Store Purchases metrics, which anecdotally allow users to research and purchase items in less than 30 seconds, due in part to the fact that in the US, for 70% of all online credit and debit card transactions, purchaser information is already on file with Google.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

KoMarketing Associates

DECEMBER 22, 2015

One of the ways our team remains competitive and successful is through the constant review and distribution of industry-related information discovered online. Here is a look back at some of our favorite blog posts and articles from 2015. From Casie Gillette. 5 Lessons Learned from New Google CTR Data. From Jeremy Krantz.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

Hubspot

FEBRUARY 26, 2015

Let''s say I went to YouTube because I wanted to see Seth Godin''s keynote from INBOUND 2013 (Side note: He''ll be back at INBOUND 2015 this year. Comments don''t always correlate with business-building goals. Segmenting your contacts based on similar characteristics will ensure you get more accurate information.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

chiefmartech

APRIL 11, 2016

Tony Yang gave us more insight into how predictive analytics in general helps with ABM, and detailed Mintigo’s approach to surfacing a company’s total addressable market: “The output of any predictive marketing model is the set of data points that your current customers share, weighted in importance based on positive and negative correlations.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

The ROI Guy

DECEMBER 2, 2014

The Q&A discussions focused on the latest SiriusDecisions sales enablement research and why it is so important to review and adjust current sales enablement strategies and investments in order to be effective in 2015. What does SiriusDecision’s research indicate as the top business issue for sales in 2015?

Lead Ranking 40

Lead Ranking Lead Scoring Product Work Management 40

SmartBug Media

DECEMBER 17, 2019

A landing page is different from other pages in that it follows both of these criteria: It has a form that allows you to capture a visitor's information in exchange for a desired offer. The information from the form fields is then stored in your leads database. A person sees a call-to-action and ends up on a landing page with a form.

Landing Pages 116

Landing Pages Marketing Automation Services Lead Ranking Marketing Qualified Leads 116

QuanticMind

OCTOBER 24, 2017

If a large number of new customers visit in a few days after a click, this metric will show a higher correlation than visits that take place months after a click. Basic AdWords demographic information, such as age and gender, was in beta last year and is now available in the Audiences tab. Here are some considerations and strategies.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Valasys

OCTOBER 1, 2019

Stéphane Nappo, the Chief Information Security Officer at OVH & the 2018 Global CISO of the year stated the importance of cybersecurity as follows: “It takes 20 years to build a reputation and few minutes of cyber-incident to ruin it.”. billion in 2015 to 7.5 billion by 2020.

Enterprise Management 79

Enterprise Management Work Management Marketing Management B2B 79

Valasys

JANUARY 9, 2020

According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015. Research by Tubular Insight in 2015 revealed that 300 hours of videos were uploaded to YouTube every minute & the number is expected to rise in the year 2020.

Youtube 64

Youtube Statistics B2B Marketing B2B 64