Hinge Marketing

FEBRUARY 5, 2015

As part of a new body of research, a number of tech firms (along with firms from six other industries) were surveyed about their top business challenges and marketing priorities for 2015. SEE ALSO: Top Trends in Technology Marketing for 2015. And tech firms are no different. Top Five Challenges. Let’s take a deeper look.

Marketing Management 48

Marketing Management Business Differentiation Correlation 48

Heinz Marketing

FEBRUARY 14, 2023

Past Experiences: People’s confidence levels can be influenced by their past experiences, both positive and negative (Zwilling, Martin, & Judge, 2015). Hiding pricing and feature specifics is so 2015. Attribution is broken, and suffers often from the correlation/causation fallacy.

Top of Funnel 98

Top of Funnel Paid Search Agency Lead Ranking Lead Scoring 98

DiscoverOrg

JUNE 24, 2016

In 2015, m-commerce (that’s electronic commerce conducted over cellular devices) was growing three times faster than overall e-commerce in the U.S., By the end of 2015, mobile had impacted over $1 trillion in retail sales. All in all, Forrester reports that U.S. accounting for over $104 billion in sales.

Cross-Selling 136

Cross-Selling Mobile Marketing Correlation Forrester 136

Optinmonster

AUGUST 2, 2023

Every year since 2015, Wyzowl has revealed its annual video marketing report. While foundational metrics like sales and customer retention might be overshadowed in video marketing, it’s possibly because they’re tough to correlate and measure compared to direct metrics like views and likes.

Statistics 88

Statistics Video Marketing Planning Allocation 88

B2B Marketing Directions

MARCH 28, 2021

From 2015 through 2019, about 60% of the brands studied became less visible. McKinsey's researchers also found that brand visibility (specifically, brand visibility growth) was strongly correlated with higher levels of financial performance. The analysis also revealed that brand visibility tends to decline over time.

Brand Identity 52

Brand Identity Branding Demand Generation Agencies Correlation 52

Contently

JULY 10, 2019

” Now, I can only point out the correlation, since it’s possible something else caused this increase. Back in 2015, Fractl created a research-focused content campaign for my client, Travelmath.com, in which we had a team test how germy different areas of airplanes were. The Impact of Data Storytelling.

Storytelling 167

Storytelling PR Marketing & Strategy Press 167

ANNUITAS

FEBRUARY 24, 2015

Regalix Research recently published their State of B2B Marketing 2015 report. As the analysts from Regalix state, marketers are not finding a direct correlation. However, it is due to the fact that they do not know HOW to make that correlation. Increase Leads Generated: 65%. Increase in Sales: 63%.

Correlation 100

Correlation Demand Generation Marketing & Strategy B2B Sales 100

Influitive

OCTOBER 11, 2015

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. Marketers know that finding ways to increase customer engagement is good for the bottom line.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Savanta

SEPTEMBER 18, 2015

There is a very strong correlation between supporting an employer’s vision and job satisfaction. The full 2015 B2B Marketing Leaders Report can be found here. This reveals that three of the ‘conscious’ motivators matter most – a stimulating, enjoyable job with high quality leadership. So the recipe for team motivation is clear.

Planning 120

Planning Paid Search Agency Lead Scoring Lead Ranking 120

Customer Experience Matrix

JUNE 13, 2016

assign stages to opportunities (early, middle, and late) and find correlations between activities, gaps, and outcomes. These correlations will be the basis for recommending the next best action for each account. ZenIQ was founded in 2015 and released its product in early 2016. Score one for reality (and ZenIQ's creators).

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Customer Experience Matrix

NOVEMBER 6, 2017

TrenDemon does a bit more than correlate content consumption and final outcomes. The system was launched in early 2015 and is currently used by just over 100 companies. Visitors are identified by company using their IP address and as individuals by tracking cookies. Pricing for TrenDemon starts at $800 per month.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

Convince & Convert

MARCH 24, 2015

Our 2015 Form Conversion Report found more specific button text correlated with higher conversion rates. Our 2015 Form Conversion Report found that while a straight contact form only has a 1% conversion rate, contest forms convert at a whopping 35%, so odds are good you’ll see an impact.

Optimization 163

Optimization Conversion Conversion Rate Paid Search Agency 163

Convince & Convert

FEBRUARY 12, 2015

However, when we asked channel marketers the same question in our 2015 State of Marketing report , we got very different answers. Our State of Marketing Leadership report indicated that revenue growth, return on investment, and conversion rates were the top three success metrics for senior marketers. Mobile marketers said their No.

Top of Funnel 151

Top of Funnel Best Practices Click Rate Digital Marketing Funnels 151

SmartBug Media

FEBRUARY 6, 2020

You should also recognize that most users who initially visit your website are not ready to buy, which correlates with our previous point of strategy: Have a plan to move users down the funnel, starting with your homepage. This post was originally published in 2015 and has been updated since. Homepage Best Practices. Service Fusion.

Marketing Websites 104

Marketing Websites Top of Funnel Funnel Advertising Landing Pages 104

Convince & Convert

MARCH 15, 2016

Podcast Listening Grew 23% Between 2015 and 2016. That is up from 17% in 2015. The rise in podcast consumption over the past two years correlates with an even larger shift in HOW podcasts are consumed. Here are the five most important data points to understand. highlight to tweet). The Podcast Audience Is Bigger Than You Think.

Statistics 116

Statistics Broadcasting Correlation Amazon 116

B2B Marketing Directions

FEBRUARY 20, 2022

McKinsey's research found that brand visibility (specifically, brand visibility growth) was strongly correlated with higher levels of financial performance. Several of the findings of this research related to the impact of brand visibility on the performance of industrial companies.

B2B Marketing 52

B2B Marketing B2B Vendors Trigger Marketing 52

Hubspot

FEBRUARY 18, 2015

Welcome to 2015, where the world of search is a completely different game. In fact, in 2015 you need to check site pages to be certain keywords aren’t overused in key elements. Searchmetrics released their annual white paper detailing ranking factors and rank correlations.

Tactics 28

Tactics SEO SERP Keywords 28

Webbiquity

DECEMBER 18, 2018

For instance, there is a correlation between the amount of content a website produces and the volume of traffic it receives. The image below, which is taken from a Slideshare presentation, provides a snapshot of the holding company assets in 2015. Some of these are more important than others. Set Clear Key Performance Indicators.

Training 215

Training Planning Work Management Marketing Management 215

Marketing Insider Group

OCTOBER 21, 2015

As of September 2015, a total of $1,097,847,416 (according to recent, publicly available data from CrunchBase) has been invested from 2006 to present in the 89 companies chiefmartec defines as “content marketing” technology platforms. And how much is the content marketing industry actually worth according to marketing budgets? CrunchBase.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Seismic

AUGUST 25, 2019

The 2015 MHO Best Practices Study reveals that “having a strategy and knowing the right things to do [is] a huge differentiator between top performers and others” Sales Efficiency and Sales Effectiveness – What Do They Mean? Organizations that use sales analytics increase team quota attainment 4x faster than non-users.

Efficiency 82

Efficiency Effectiveness Enterprise Management Work Management 82

Digilant

JUNE 27, 2023

team enters the tournament as the favorite after taking home the trophy in 2015 and 2019. Consider how your business correlates to some of these searches and take advantage of Google intent signals to connect with fans actively researching your products. Looking to secure a “three-peat,” the U.S.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

team enters the tournament as the favorite after taking home the trophy in 2015 and 2019. Consider how your business correlates to some of these searches and take advantage of Google intent signals to connect with fans actively researching your products. Looking to secure a “three-peat,” the U.S.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

ViewPoint

JULY 7, 2015

My question to you and top industry experts is this: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? Does the reason they became a sales-accepted lead correlate to the way the lead was scored? If not, why not?

Lead Ranking 120

Lead Ranking Lead Scoring Ideal Customer Profiles Sales Qualified Leads 120

Marketing Insider Group

OCTOBER 6, 2015

There is a correlation between effectiveness and the amount of budget allocated to content marketing. CMI and MarketingProfs each have their own key takeaways: 2015 B2B Content Marketing Benchmarks, Budgets and Trends – North America by Content Marketing Institute and MarketingProfs from Content Marketing Institute.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

Sharpspring

AUGUST 9, 2017

A Gartner/CMO Magazine report from 2015 showed major public companies spend more than 10 percent of their total revenue on marketing. Numbers like these show there’s a direct correlation between a company’s success and its investment in marketing. But not having a clear marketing budget just doesn’t cut it anymore.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Gartner Correlation 48

Webbiquity

JUNE 23, 2015

Lead generation (cited by 61% of corporate marketers) and Web site traffic (57%) are the top SEO objectives for marketers at enterprise companies in 2015. A URL’s number of Google +1s is more highly correlated with search rankings than any other factor. ( billion in 2015. Facebook’s share was about 8%. eMarketer ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

markempa

DECEMBER 19, 2016

Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. Not surprisingly, the Act-On team noticed a correlation with the level of engagement and downstream conversion. “We But I watch video all the time. Not so with video.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Sprout Social

DECEMBER 15, 2016

One of our team’s 2015 objectives is to grow our LinkedIn Page community to include more followers that are at the Director level or higher. With the LinkedIn Company Pages Report we’re able to measure and monitor our 2015 goal and identify that 31% of our followers are at the Director level or higher.

Linkedin 45

Linkedin Paid Search Agency Companies Correlation 45

Customer Experience Matrix

AUGUST 14, 2014

This correlates to some degree with market presence. Kemvi is just emerging from stealth and plans to launch formally late this year or early 2015. Here are brief profiles of the vendors I’ve identified in or near this space. There are probably others. I’ve grouped them based on how much information I have available.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Crimson Marketing

APRIL 9, 2015

billion in 2014, and is “expected to grow another 50% in 2015 to $1.8 Marketing automaton makes it possible to “consolidate everything while still keeping your tools of choice,” meaning “you’ll wind up with a system that’s custom-tailored to the way you want to work, that correlates all the data from everything.”

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

illumin

JANUARY 9, 2019

Visible measures and Nielsen research across 188 video creatives shows that brand equity highly correlates to audience attention with video. Source: VMC Data – 188 campaigns, 2015-2017. Seen in the chart to the right, brand lift nearly doubles when video ads extend beyond two minutes.

Ads 40

Ads Correlation Banners Video Marketing 40

Hubspot

JANUARY 4, 2021

Before we delve deeper into the metrics that will likely correlate with an increase in rankings in the age of user experience, it's worth noting that no search engine is an open book. In 2015, Google announced that mobile optimization would become a contributing factor to SEO rankings. Search Engine Engagement Metrics.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Webbiquity

APRIL 14, 2015

Updated for 2015, this bookmark-worthy post from Brian Lang now includes reviews of more than 90 keyword research tools, ranging from tools provided by the search engines (e.g., 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. ” Free Keyword Suggestions Tool by SerpStat.

Keywords 100

Keywords SEO Research Resources 100

The Customer

JUNE 15, 2021

Yes, we had the list, and because loyalty-rankings correlate very highly with consumer behavior, that didn’t surprise us! citing a 2015 noncompete agreement when Coke bought a 16% stake in Monster and agreed to distribute its energy drinks in North America. They offer a jolt, an instant energy boost (see paragraph 3).

Loyalty 52

Loyalty Lead Scoring Lead Ranking Correlation 52

Belkins

JULY 16, 2020

It happens when companies don’t understand their budget and the correlation between their average sales price, their marketing costs, and other tricky elements. However, to give you an approximate estimate, here are some numbers from the Hubspot’s Demand Generation Benchmark Report 2015. How do you calculate your leads?

Ideal Customer Profiles 85

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 85

Contently

JUNE 29, 2016

In 1985, Marty McFly and his Back to the Future companions transported themselves to 2015—a world of flying cars, hovercrafts, and self-tying shoelaces. college graduates to discern if having an internship prior to a first “real” job correlated to the length of time interns remained at their first employer.

Cost Per Click 92

Cost Per Click CPC Marketing & Strategy Advertising Agencies 92

Hubspot

MARCH 16, 2015

Data from our new 2015 Social Media Benchmarks Report shows no discernible correlation between the average number of posts companies publish per week across all of their social networks and the average number of interactions (e.g., If there were a correlation, those dotted blue and orange lines would follow a similar pattern.

Social Media 28

Social Media Correlation Media Advertising Benchmark 28