Convince & Convert

DECEMBER 28, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. All of these shows (and 550 more) are rated and reviewed at our MarketingPodcasts.com site, the first search engine for marketing podcasts. Here at Convince & Convert Media, we produce three podcasts. How to Produce a Podcast.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Brandpoint

JULY 18, 2019

Here are some of the stand-out factoids from Forbes , HubSpot and Vidyard’s 2019 Video Benchmark Report : By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times what it was in 2017. YouTube, a video streaming platform, is the world’s second largest search engine. How-To Videos.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Salesforce Marketing Cloud

JULY 15, 2022

That’s the mantra we’ve been repeating since the first Prime Day event back in 2015. Let’s break down the second-quarter results from our Shopping Index, dive deeper into Prime Day numbers, and look at what it all means for the holidays. But it’s not all good news for the summer shopping extravaganza.

Top of Funnel 98

Top of Funnel Digital Marketing Funnels Amazon Pricing 98

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. From what I have seen, whatever education clients we have worked with, blogging has worked really well for them, especially quizzes. Question 1. Question 2.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Unbounce

FEBRUARY 13, 2019

” What does AMP mean for marketers? When it comes to page speed, a few seconds of slowdown can cost you. Slow load times cripple conversion rates, raise the price you pay for ad impressions, and even drive qualified traffic to your competitors. Faster delivery of your content, for one thing. The end of waiting altogether, maybe.

Marketing Analytics Tools 111

Marketing Analytics Tools Planning Paid Search Agency Validation 111

Webbiquity

JUNE 4, 2019

Beyond that, it was vital to the developers that no matter where a client opened the proposal and on what device, it always looked it’s best. Year founded: 2015. Webbiquity: What inspired you to work on a solution to this particular problem? If only there was a way to create high-quality proposals quickly. The Product.

Marketing Proposals 133

Marketing Proposals Work Management Marketing Management Software 133

Sprout Social

OCTOBER 6, 2022

In this guide, we collect expert tips from Sprout’s video and social teams so you can learn the theory behind ‘going viral’, how to make a viral video and what to do when it happens. What makes a social media viral video? What do we mean when we say social media viral video? Let’s dive in.

Viral Marketing 129

Viral Marketing Social Media Video Marketing Media 129

The Customer

OCTOBER 1, 2021

We defined ‘biggest brands’/‘popular global brands’ as those with the highest search volume on Google. We used Google Keyword Planner to curate a list of 100 of the biggest global brands according to search volume. We used Google Keyword Planner to curate a list of 100 of the biggest global brands according to search volume.

Brand Identity 97

Brand Identity Branding Opinions Amazon 97

Unbounce

DECEMBER 10, 2018

In July of this year, the search engine announced that speed will have a more prominent effect on the ranking of mobile searches. So if you want your landing pages and web pages to appear in the SERP (paid or search), you need them to be lightning-fast. Watch your image sizes and compress any that are borderline too heavy.

Stats 111

Stats Landing Pages Mobile Marketing Conversion Rate 111

Moz

FEBRUARY 28, 2021

Here's a two-week view (February 10-23): Here's a 60-day view, highlighting this historic low-point in our 10K-keyword data set: I could take the graph back further, but let's cut to the chase — this is the lowest prevalence rate of Featured Snippets in our data set since we started collecting reliable data in the summer of 2015.

Features 60

Features SERP Stats Long Tail Marketing 60

Convince & Convert

FEBRUARY 3, 2015

If you have an idea for a show, or would like to talk about having us produce your podcast, email us) All of these shows (and 550 more) are rated and reviewed at our MarketingPodcasts.com site, the first search engine for marketing podcasts. 12 Steps to Produce a Killer Podcast 1. 12 Steps to Produce a Killer Podcast 1.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Moz

FEBRUARY 4, 2020

Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns.

SEO 93

SEO Marketing AI Trends SERP 93

Hubspot

MARCH 30, 2021

Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate. Here's what not to do. As a fix, you might think a second or third account might be a good idea.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

ClearVoice

SEPTEMBER 23, 2019

In just the first year of being readily available on the market, from 2014 to 2015, voice search skyrocketed from a statistical zero to around 10 percent of global search volume. That amounts to about 50 billion voice searches every month. What can we expect in the near future for voice search?

Traffic 68

Traffic Marketing AI Amazon Mobile Marketing 68

seo.co

NOVEMBER 15, 2021

Lawyers can give you good advice, but when there’s no clarity around the law, they could be wrong. Contrary to what you might think, several recent court cases have determined that some businesses are required to make their website accessible under the ADA. Is your website ADA-compliant? Are websites specifically covered by the ADA?

CMS Development 111

CMS Development Marketing Websites Lead Scoring Lead Ranking 111

Convince & Convert

DECEMBER 7, 2015

But what I’m talking about is not just the idea of making people feel good or get angry. A photo posted by Hustle & Grind (@hustlegrindco) on Nov 8, 2015 at 6:58pm PST. A photo posted by Birchbox UK (@birchboxuk) on Aug 2, 2015 at 12:53am PDT. . It’s not exactly an easy question to answer. Brilliant right?!

Communities 110

Communities Ad Building Tagging Tactics 110

ClickZ

MAY 15, 2019

What are examples of UGC in action on a company website? And here’s what UGC might look like on a home page. That person said “yes, this is exactly what I’m looking for.” User-generated content (UGC) has grown in popularity with the proliferation of social media.

User-Generated Content 53

User-Generated Content Generation Work Management Marketing Management 53

Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. So, what’s a marketer to do?!

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Moz

JANUARY 31, 2021

Way back in 2015, I published an article giving away a free, simple, forecasting tool, and talking through use cases for forecasting in SEO. What if we swapped places with competitor A in every keyword of group X where they currently outrank us?”). Posted by Tom.Capper. Types of SEO forecast.

Forecasting 73

Forecasting SEO Google Paid Search Agency 73

Golden Spiral

DECEMBER 6, 2018

What Does Our Traffic Look Like? The bulk of our traffic to blog posts came directly from The Angle , our weekly email newsletter, or from search or referral traffic from other places. We increased the word count on our articles and saw a quick rise in Google search rankings. What’s your average article length?

Paid Content 81

Paid Content Ad Frequency Marketing Budget Creation Budget Programs 81

KoMarketing Associates

JANUARY 26, 2016

In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Be innovative and don’t be afraid to look at what B2C companies are doing. Michael Brenner suggests searching Subreddits, forums, and blog comments to learn more about your target audience.

Social Media 96

Social Media Media B2B Tips 96

Vidyard

MARCH 15, 2021

What is Personalized Video? What Personalized Video Isn’t 1.1.1 What Personalized Video Isn’t 1.1.1 Marketo’s Personalized Event Invite Increased CTR 144% What is Personalized Video? Watch and Learn Vidyard’s own video expert Blake Smith explains what personalized videos are and how to create an awesome one.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Marketing Insider Group

MAY 31, 2012

starts with search terms and topics. This session produced what were, in my opinion, some of the top tweetable moments of the conference: RT @ andreyee : Content doesnt work for you until it provides value for your audience | pretty good tweetable moment #sds12. And as usual, I used Twitter as my preferred note-taking device.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

Sprout Social

AUGUST 23, 2016

billion on social media advertising in 2015. It’s used as a way to build brand awareness, fuel content marketing and other important aspects that aren’t as measurable as what small businesses on social media are used to. However, social media can benefit businesses of any size. Social Media for Business by the Numbers.

Social Media 111

Social Media Paid Content Media Business 111

Hubspot

JUNE 28, 2016

We emphasize the importance of creating content to give your buyers the information they are looking for, while simultaneously establishing you as the “expert” on the subject matter they are searching for, resulting in building trust in the process. Time to bust these myths! 1) “Content creation is inbound marketing.”. Don’t get us wrong.

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

TrustRadius Marketing

AUGUST 21, 2018

This past March, Pew reported that 26% of American adults go online “almost constantly” up from 21% in 2015. This past March, Pew reported that 26% of American adults go online “almost constantly” up from 21% in 2015. Additionally, the share of “constant” internet users ages 50 to 64 has risen from 12% to 17% since 2015.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Marketing Insider Group

DECEMBER 22, 2011

Why Search Geeks Are Taking Over Advertising [link]. e6e6e6 ;'> April 22, 2011 12:06 pm via HootSuite Reply Retweet Favorite. RT @ johnshensel Beautiful piece: RT @ harvardbiz : How Good Designers Think [link]. And when I see a topic that I think I could cover in a new or fun or exciting way, I write about it. That’s it.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Hubspot

APRIL 1, 2018

The 17 Best Advertisement Examples (And What Made Them Successful). When you're trying to decide the best way to present your brand, ask yourself: What problem are you solving for your customers? What solution does your product or service provide? So, what did Coca-Cola do to appeal to the masses? Nike: Just Do It.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Hubspot

MARCH 23, 2018

When hotel guests opened their door, waiters said “good morning” and gave a positive weather forecast for the day. So no matter what, when it comes to gossip about competitors, always say, “ No comment. ”. Use Emphasis Wisely. Simplify Options. Adopt Smart Product Positioning. Get Emotional. Clarify Product Value. Empower Customers.

Tips 101

Tips Ideal Customer Profiles Case Studies Storytelling 101

KoMarketing Associates

DECEMBER 30, 2019

As the year draws to a close and we reflect on all the things we have done this year, it’s also nice to reflect on what we have learned as well. Complex Search-Results Pages Change Search Behavior: The Pinball Pattern. Search results have changed and as a result, so has user behavior. Casie Gillette. Andrea Cruz.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Hinge Marketing

JULY 22, 2015

We’ve officially crossed this year’s halfway mark, and it’s time to check in on the marketing strategy you created at the beginning of 2015. Here are 12 online and offline marketing techniques that can increase your visibility—and help your firm grow: 1. Online Search and Search Engine Optimization (SEO).

Webinar Metrics 48

Webinar Metrics Planning Ad Exchange Advertising Agencies 48

Hubspot

MAY 18, 2016

During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. What kind of activity do you focus on? Write good long-form articles (at least 1500 words) addressing users' search terms. But where do you start?

Traffic 50

Traffic Case Study Case Studies Paid Search Agency 50

Hubspot

AUGUST 14, 2017

What is pivoting to video? What Is Pivoting to Video? But after an organizational restructuring at MTV in 2015 , long-form editorial and video content about politics, culture, and social issues helped improve the network's ratings and engagement on web properties. No, not that kind of pivot. No, not that kind of pivot.

Video Marketing 77

Video Marketing Top of Funnel Lead Scoring Lead Ranking 77

Hubspot

FEBRUARY 4, 2016

Mobile and social search shifted marketer’s SEO efforts, and messaging apps started to introduce new ways for brands to connect with their audience. Before we could determine how people were engaging with email, we needed to define what clients they were using. In 2015, opens across all of the major webmail clients decreased.

Mobile Marketing 28

Mobile Marketing Tagging Press Correlation 28

Hubspot

MARCH 6, 2017

Among the changes it rolled out, possibly the biggest announcement was that advertisers will soon be able to target viewers based on their Google search history, in addition to their viewing behaviors YouTube was already targeting. And with new formats and tracking capabilities, you can also use this information to report on its ROI.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. The algorithm determines what every user sees on their timeline. The algorithm is ever-changing, always improving to make sure that users see what they want to see most. Is it the end of organic reach on social media? I don’t think so.

Social Media 109

Social Media Organization Paid Search Agency Media 109

EMagine B2B Blog

MARCH 18, 2015

So what does that mean for you? The way searches are being made has changed. The study states that 90% of B2B researchers use search as their #1 resource for research. However, what is surprising about this is how long they are searching for you. What exactly are they searching?

B2B Marketing 40

B2B Marketing Planning B2B Search Engine Marketing 40