Hinge Marketing

FEBRUARY 4, 2014

Top Professional Services Marketing Content from January 2014. This is an interesting article for businesses that are running pay-per-click (PPC) campaigns. This is an interesting article for businesses that are running pay-per-click (PPC) campaigns. Each month an enormous amount of content is published on marketing.

Cost per Lead 48

Cost per Lead CPL PPC Adwords 48

KoMarketing Associates

SEPTEMBER 9, 2014

It can show you if your competitor is engaging in SEO, PPC, retargeting, testing, etc., While I don’t want to give the entire presentation away, I do want to provide some tips on where to begin your competitive research and what to look for. Here are four places to start: Source Code .

Research 120

Research SEO Press Tagging 120

Adobe Experience Cloud Blog

APRIL 11, 2014

Read our report, Marketing Trend Watch: 2014 Planning Edition , to get the full results of our investigation. To learn more about the latest trends in program planning, read the full report: Marketing Trend Watch: 2014 Planning Edition. . Running Multi-Channel Marketing Programs. Modern Marketing'

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

KoMarketing Associates

DECEMBER 14, 2017

Back in 2014, mobile ad only accounted for six percent of the Internet ad market – that’s 10x growth in just three years! In my own experience managing several Baidu PPC accounts daily, I have seen firsthand that mobile usage is on an upward trend. Meanwhile, the market for Internet advertising was 290.27

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

EMagine B2B Blog

JANUARY 24, 2014

If you want a successful and comprehensive site launch by 4Q 2014, make sure you hire your vendor before the end of 1Q. If you want SEO success, you need a content marketing strategy for 2014! Pay Per Click (PPC) Campaigning. Most PPC campaigns are poorly organized, lack strategic focus and fail to meet expectations.

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

Envy

AUGUST 22, 2019

Google Trends shows that interest in ‘cyber security’ has risen fourfold since 2014 : Source: Google Trends. Part 2: Value of PPC/Paid Campaigns for Cyber Security. What’s more, PPC campaigns provide immediate brand exposure, complementing your inbound marketing efforts and speeding up ABM and ROI.

Lead Ranking 84

Lead Ranking Marketing Qualified Leads Advertising Benchmark Cost per Lead 84

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. While shopping campaigns are integrated with Google AdWords, they do have some unique challenges (and benefits) that are different from most traditional text PPC campaigns.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

Biznology

FEBRUARY 27, 2014

The 2014 Winter Olympics in Sochi was the perfect time for apparel advertisers to capitalize on interest in Olympics apparel. Next, we understand it takes extra effort to adjust a PPC campaign for a 2.5 Just look at the Ralph Lauren-design Team USA outfit, for example. week event like the Sochi Winter Olympics.

Search Marketing 80

Search Marketing Advertisements Advertising Paid Search Agency 80

KoMarketing Associates

SEPTEMBER 16, 2014

In order for marketers to get a piece of this revenue, it’s important to start advertising with your regular PPC provider, like Google Adwords. According to eMarketer , global smartphone use is increasing 25% just in 2014, which will surpass 50% total smartphone penetration around the world.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

Biznology

APRIL 21, 2014

Competitive ad spend intelligence helps you answer the big C-level question: What it will take for my company to maintain (or grow) our PPC market share? You’d be surprised how much companies spend on PPC each month. We looked at Google searches in the US from July 2013 through February 2014. Eye-opening, right?

Paid Search Agency 80

Paid Search Agency Spending SEM Adwords 80

QuanticMind

JUNE 14, 2017

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. The post SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC appeared first on QuanticMind.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

markempa

JULY 22, 2013

Subsequently, Johnston’s team structured digital marketing around the website so PPC, SEO and email would attract customers and the website would be helpful enough for them to stay. Email Summit 2014 in Las Vegas Call for Speakers – Bonus: Enter the MarketingSherpa Email Awards using the same form.

Email Marketing 120

Email Marketing Email Campaigns B2B Marketing Planning 120

Savanta

JULY 14, 2014

Website development is set to receive an average of 10%, with the related area of SEO/PPC on 8%. In Q1 2014, 39% of marketing spend was on digital. These are the headline facts, but if we look deeper into spending three interesting patterns emerge. . First, the long anticipated dominance of digital channels still isn’t here.

Marketing Budget Creation 120

Marketing Budget Creation Telemarketing B2B Multi-Channel 120

Directive Agency

OCTOBER 25, 2018

Directive Consulting is a leader in SEO, PPC, content marketing, and social media with powerful analytics and a team of dedicated specialists. Founded in 2014 and headquartered in Irvine, California, Directive is also located in Los Angeles, New York, and London.

Enterprise Management 75

Enterprise Management Lead Ranking Advertising Agencies Work Management 75

Webbiquity

JUNE 23, 2015

And in PPC search ads, 86% of all ad impressions accrue to the top four spots. Integrating PPC and organic SEO efforts results on average in a 25% increase in clicks and a 27% increase in profits over isolated or disconnected efforts. In PPC search ads, 86% of all ad impressions accrue to the top four spots. MarketingProfs ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

Webbiquity

FEBRUARY 2, 2016

billion in 2014 — due largely to growth in native advertising — while display advertising is becoming less important. The top four channels for increases in digital marketing spend last year were email marketing (61% of marketers increasing spending on this channel), social media (49%), mobile marketing (40%), and SEO/PPC (38%).

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Directive Agency

NOVEMBER 18, 2019

Directive is a leader in SEO, PPC, CRO, content marketing, social media, and digital PR. Founded in 2014 and headquartered in Irvine, California, Directive has expanded opening a second headquarters in Austin, Texas, with offices in major markets including Los Angeles, San Francisco, New York City, and London.

Search Marketing 40

Search Marketing Paid Search Agency Burn Rate Advertising Agencies 40

KoMarketing Associates

OCTOBER 20, 2015

Wordstream reveals that people in 2014 spent more time on apps than on desktop computers. Here are three advertising considerations for B2B marketers as they consider adapting their PPC programs to target users on their mobile devices. How Can We Best Utilize Mobile Advertising in the B2B Space? It’s Not Just Google AdWords.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Webbiquity

MARCH 1, 2016

A mere 12% use PPC ads. ( In 2014, 37% of consumers said they would leave a Web site to buy a product from a competitor if that Web site failed to load quickly; in 2015, that number fell to 34%. MediaPost ). 64% of B2B technology companies use SEO to help market their products (it’s not clear why 36% would not use SEO).

SEM 100

SEM Paid Content Stats SEO 100

Directive Agency

DECEMBER 18, 2018

Since our founding in 2014, Directive has grown into a leading B2B and enterprise search marketing agency with over 50 employees and multiple locations. You can find Directive featured as both a Top SEO Firm and Top PPC Agency for 2018! Recently, Clutch announced its annual global leadership awards.

B2B Thought Leadership 40

B2B Thought Leadership Service Advertising Agencies Thought Leadership 40

Directive Agency

DECEMBER 5, 2018

Directive’s unique approach to search marketing has positioned the company as the agency of choice for leading B2B and enterprise companies since 2014 with a portfolio comprised of 90% in the B2B space.

Paid Social Agency 40

Paid Social Agency Paid Search Agency Advertising Agencies Search Marketing 40

Directive Agency

DECEMBER 5, 2018

Directive’s unique approach to search marketing has positioned the company as the agency of choice for leading B2B and enterprise companies since 2014 with a portfolio comprised of 90% in the B2B space.

Paid Social Agency 40

Paid Social Agency Paid Search Agency Advertising Agencies Search Marketing 40

Biznology

AUGUST 10, 2015

In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.” Landing page videos to convert browsers into buyers – good for PPC. The study proved how powerful video content marketing is to core marketing objectives. Two of the stats revealed. Customer testimonial videos.

Top of Funnel 80

Top of Funnel Buyer's Journey Video Marketing FAQ 80

Content Standard

SEPTEMBER 17, 2019

Coined by Gini Dietrich and first described in her 2014 book, Spin Sucks: Communication and Reputation Management in the Digital Age , PESO was designed to help brands establish authority by giving them a model for prioritizing media so it could be effectively shared for gains and seamless user experiences.

Paid Content 64

Paid Content Lead Ranking Distribution Social Media 64

Biznology

MAY 30, 2014

This was a fun use of The Search Monitor’s competitive ad monitoring technology , so here’s what we looked at: All PPC activity on keywords related to cheap airfare, cheap hotel and lodging, and cheap cruises. Data for the last 12 months, from May 2013 to April 2014. Data from the US only. Data from Google and Bing.

Paid Search Agency 80

Paid Search Agency CPC Cost Per Click Search Engine Marketing 80

nDash

JULY 30, 2020

The concept that emerged way back in 2014 has proven true year in and year out. If you have the budget to experiment with PPC advertising, you might be able to gain some quick wins with content promotion. PPC advertising can get extremely expensive, so you want to make sure the traffic you’re driving is worth it.

Paid Content 52

Paid Content Promotion B2B Content 52

Outbrain

JULY 3, 2019

Types of paid advertising include PPC (pay per click), PPI (pay per impression) and display ads, or banner ads. PPC, which stands for Pay Per Click, is an internet advertising model used to drive traffic to a website or landing page. PPC Advertising. PPC Advertising Networks. There are a few types of Pay Per Click ads.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Hubspot

SEPTEMBER 23, 2012

By 2014, 1 in 10 Social Media Reviews Will Be Fake [STUDY], From Mashable. It’s as if we’re moving on a never ending treadmill, constantly trying to keep up! Well lucky for you, it’s time for your round-up of top marketing stories of the week. So slow down to a light jog, enjoy a few articles, and plan your week ahead.

Social Media 28

Social Media Social Marketing Allocation Planning 28

Content Standard

OCTOBER 27, 2015

For the research, this general skill set included six popular marketing specializations—social media marketing, SEO, PPC (pay-per-click), Google Analytics, digital marketing, and content marketing. percent for most of 2014. PPC jobs make up less than 0.05 California has 12.5 percent more digital marketing jobs than Illinois.

Inbound Marketing 40

Inbound Marketing Marketing Analytics Tools PPC Marketing Management 40

Content Standard

OCTOBER 27, 2015

For the research, this general skill set included six popular marketing specializations—social media marketing, SEO, PPC (pay-per-click), Google Analytics, digital marketing, and content marketing. percent for most of 2014. PPC jobs make up less than 0.05 California has 12.5 percent more digital marketing jobs than Illinois.

Inbound Marketing 40

Inbound Marketing Marketing Analytics Tools Enterprise Management PPC 40

Single Grain

MAY 5, 2023

Among other digital marketing mediums, PPC remains a popular method for driving traffic to a website and generating more leads. For this piece, we’ve assembled six different multi-channel PPC case studies that we hope will inform your own digital marketing strategy and help amplify your campaigns’ results.

Multi-Channel 52

Multi-Channel Case Study Case Studies PPC 52

Directive Agency

NOVEMBER 8, 2018

PPC Course. Author Bio: Steven Tiritilli began his SEO and PPC career in 2014, working amongst numerous agencies as a freelance expert in digital marketing. The following are a few useful tools to get started with SEO and increase your website conversion rate: Google Search Console. Bing Webmaster Tools. Google Analytics.

Marketing Analytics Tools 40

Marketing Analytics Tools Conversion Rate Marketing Websites Conversion 40

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Posted by SamuelMangialavori Content, content, and more content!

SERP 74

SERP Optimization Content Keywords 74

Unbounce

JULY 22, 2020

A Facebook landing page is a dedicated page designed to convert visitors from a specific pay-per-click (PPC) Facebook ad. These allowed businesses to gate their content for Facebook likes (earning them the nickname “like gate”), but they haven’t been available since 2014. What Is a Facebook Landing Page?

Landing Pages 145

Landing Pages Facebook Examples Marketing Management 145

Hinge Marketing

APRIL 27, 2015

This profile focuses on Brad Geddes, a Visible Expert for SEO and PPC marketing. ” But the entrepreneurial world continued to call, and Brad’s next start-up was BG Theory, a company focused on doing in-house, seminar, and webinar-based trainings to educate businesses about PPC, SEO, and other Internet marketing tools.

Paid Search Agency 48

Paid Search Agency Paid Content Advertising Agencies Enterprise Management 48

Hinge Marketing

APRIL 27, 2015

This profile focuses on Brad Geddes, a Visible Expert for SEO and PPC marketing. ” But the entrepreneurial world continued to call, and Brad’s next start-up was BG Theory, a company focused on doing in-house, seminar, and webinar-based trainings to educate businesses about PPC, SEO, and other Internet marketing tools.

Ideal Customer Profiles 48

Ideal Customer Profiles Paid Search Agency Paid Content Profiling 48