SocialPilot

FEBRUARY 9, 2024

Kristina Halvorson Kristina is the author of ‘Content Strategy for the Web’ She is the CEO of Brain Traffic, a well-recognized content strategy agency. Darren is the ultimate guy for blogging and content marketing tips. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Tiecas

MARCH 21, 2024

Tip #1: Bring your SMEs to the Forefront Engineers relate to other engineers! By the way, I published that post in 2013, and it is still pulling in traffic. Measuring Success in B2B Industrial Marketing Let’s be honest, C-suite executives care more than just traffic and TOFU lead counts. They want bottom-line results.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

The Point

OCTOBER 7, 2014

Billion with Google in 2013. Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn. Also, the entire user experience occurs on the Twitter domain, so you’ll generate less social traffic to your own site compared to a Promoted Tweet using your own URL.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

markempa

JUNE 24, 2013

I enjoyed meeting hundreds of marketers like this at MarketingSherpa and MarketingExperiments Optimization Summit 2013 , held in Boston last month. This type of test resulted in a 90% increase in traffic for one marketer. If the feedback we received from participants is any indication, Optimization Summit 2013 was our best ever.

Optimization 120

Optimization Buy Thought Leadership Planning 120

Hubspot

JULY 22, 2015

Get a bunch great tips on how to better market your website and blog. We have one goal in mind: Provide as many tips as possible in eight minutes or less. In a recent episode, we mentioned several essential tools and tips that people can use to improve their website and blog. We choose three to review on camera.

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

Convince & Convert

DECEMBER 11, 2015

Kick off the Festivus for the rest of us with these five tips: 1. We leveraged all of the above into a “ 12 Days of Video Marketing ” microsite last year, and drove four times more traffic than an average Vidyard content campaign. Make It Personal. Also, stay away from tchotchkes at all costs. No one needs more junk. Make It Unique.

Campaigns 93

Campaigns Tips Microsite Advertising Agencies 93

Hubspot

MARCH 19, 2020

Click through our marketing metrics template and get tips on how you can put together your marketing report deck. If you really want to get fancy with your presentation, check out these five simple PowerPoint tips. In this template, you can calculate your customers via traffic source. So now you know what metrics you need.

Template 97

Template ROI Budget Programs Click Rate 97

Schubert B2B

FEBRUARY 18, 2022

On Christmas Day in 2013, Google reported for the first time that searches from mobile exceeded that of desktop. Here are some tips to follow to outrank your competition on Google in organic search results. So, they were a main driver in pushing us towards a mobile-first society. It wasn’t long after that when society made the switch.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Vidyard

DECEMBER 10, 2013

Based on the 2013 data collected by the Content Marketing Institute, not only do 85% of B2B enterprise marketers leverage in-person events , but the majority are pretty confident the events are working with 71% citing their effectiveness. To support our first goal we open a communications channel independent of the conference (i.e.

Campaigns 50

Campaigns Tips Landing Pages Conference 50

SmartBug Media

FEBRUARY 25, 2020

A program can have a snowball effect, leading to more and more original, compelling content and increased blog traffic. Do you have any additional PR tactics or tips that can help marketers develop new blog content? This post was originally published on February 1, 2013, and was updated in February 2020.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. It’s worth the investment to take some time to figure out what will be different for you and your marketing in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Moz

NOVEMBER 9, 2020

Predictably, both rankings and traffic declined significantly. We did this not only for a ranking/traffic boost, but also because SEO has changed a lot since 2013. To regain our lost traffic, we also wanted to leverage Google's freshness signals for ranking content. Time to update. We decided to update the content.

SEO 60

SEO Domain Keywords Traffic 60

BenchmarkONE

JULY 20, 2022

Check them out and make sure you follow them on social media for the latest tips. . If you want to learn new productivity hacks, you should follow her on Twitter, where she posts bite-sized productivity tips. . That’s why we’ve assembled 16 real-deal thought leaders that are great resources. 16 Marketing Thought Leaders to Follow.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

Magisto

FEBRUARY 18, 2019

Last year, 74% of internet traffic was comprised of video material. By 2020, online videos will make up more than 80% of all consumer internet traffic , yet only 4% of presenters use video during their presentations. Forbes shared 4 tips for creating better presentations: Use videos in almost all of your presentations.

Video Marketing 56

Video Marketing Youtube Press Google 56

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. From Darren Huang.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

markempa

JULY 29, 2013

Digital video can improve SEO and drive multichannel traffic to your website. Boost awareness, visibility and reach – share product information, training, tips, or instructions with demos or video tutorials. Related Resources: Lead Gen Summit 2013: September 30 – October 3, San Francisco.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

markempa

JUNE 10, 2013

The case studies at Optimization Summit 2013 reaffirmed the importance of value proposition testing for me. We also reached out to our audience, and asked for their value proposition testing tips. The traffic source affects expectations (and who comes to your page). Alex Corzo, Manager of Brand Integration, Orlando Health.

Lead Generation 120

Lead Generation Cold Calling Lead Scoring Lead Ranking 120

KoMarketing Associates

DECEMBER 27, 2012

Wishing you and your teams the best in 2013! 21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. 21 tips from 21 different people and they are all pretty good. This is an important AdWords feature as we roll into 2013 and a great blog post that explains how this new information can be effectively used.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Hubspot

APRIL 23, 2020

Many organizations opt to redesign their website to welcome more traffic as their business grows and scales; others invest in a website redesign as part of a larger rebranding initiative. Ask yourself, "Is this site converting a reasonable amount of traffic? Top-performing keywords in terms of rank, traffic, and lead generation.

CMS Development 101

CMS Development Marketing Websites Work Management Ad Building 101

Buffer

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. Include swipe up CTAs to drive traffic to a landing page. 9 Powerful Time-Saving Tips to Help Grow Your Brand on Instagram. Driving traffic using Instagram Stories ads.

Top of Funnel 103

Top of Funnel Generation Marketing & Strategy Landing Pages 103

LeadSquared

MAY 20, 2015

Let’s discuss a few content marketing tips that have proven successful for many businesses. The health & lifestyle businesses can easily put together tips for make-up, fitness etc. This is one of those content marketing tips that we can personally vouch for. To improve traffic to the website and increase stickiness.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. From Darren Huang.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Hubspot

FEBRUARY 12, 2020

This is a quick and sweet way to leverage the holiday and social media to gain foot traffic into a physical business. Although Panera is a giant corporation, this campaign strategy is so simple that smaller businesses could create something similar with a tweet, short video, and offer that drives foot traffic. February 9, 2013.

Campaigns 101

Campaigns Planning Paid Search Agency Sample 101

Biznology

MARCH 30, 2016

Following this advice means you’ll lose out on valuable traffic. Ever since Hummingbird (Google’s brand new algorithm), went live in 2013, people started screaming that keyphrases were dead. Want even more actionable SEO content writing tips? Here’s the problem. Here’s why. But position? Like this post?

Research 80

Research Copywriting SEO Google 80

Method and Metric

OCTOBER 2, 2019

Google’s 2013 Hummingbird update meant that site owners no longer needed to include exact keywords, as the algorithm instead intelligently finds pages based on context, synonyms, and human speech patterns. Based on their traffic, we can infer: Majority of users are located in the United States (37.7%), followed by Germany (10.2%).

Optimization 88

Optimization Wikipedia Amazon Domain 88

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. By October 2017, that number grew to 116 million — mostly thanks to organic reach on and organic traffic from Facebook. P.s. Here’s another quick tip: Observe what news organization and publishers are doing on social media.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Sana Commerce

AUGUST 5, 2022

The ISO/IEC 27001:2013 in particular covers data security, and a certification for this means your business has verified and high-standard risk-aversion strategies. Payment Card Industry Data Security (PCI DSS) : Commonly known as PCI, this industry standard relates to the protection of credit card information. .

Privacy Policies 52

Privacy Policies Privacy Lock-In Guidelines 52

Brightedge

MAY 16, 2021

One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. The Ten Principles Behind Great Customer Experiences by Matt Watkinson, 2013. The book is an excellent read on design and customer delight which leads to better customer retention with many practical tips and takeaways.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. Follow these tips to improve your video search results: Make your videos crawlable : If Google can crawl your video, they can provide a thumbnail and other features. Determine Your Goal. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Marketing Insider Group

JANUARY 28, 2015

Using a sub-domain of your corporate site can deliver search traffic from day one. Do you have any tips or growth hacks on the types of content that we should look to create? Another tip I learned is to look at your email outbox. Next, I would look at direct traffic (RSS and Newsletter subscribers) and social traffic.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Content Standard

OCTOBER 22, 2016

In this wrap-up post, we’re sharing top tips from speakers at MarketingProfs B2B Marketing Forum 2016. Take these tips to heart: You can’t check every box look at the data and make some assumptions about what might work. Here are her tips for creating successful partnerships: Common Partner Strategies.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Moz

FEBRUARY 3, 2021

Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content. Yet, the difference in their traffic numbers makes it look like Yieldify hasn’t been doing much SEO, but that’s not the case.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

Biznology

FEBRUARY 26, 2014

Mobile is frickin’ huge: Facebook COO Sheryl Sandberg recently told CNBC that in 2013 people spent more time on mobile than watching TV , the first time that’s ever happened. Starwood Hotels and Resorts says mobile now accounts for 42% of its web traffic. Yelp now gets 44% of its traffic from mobile. Mobile matters.

Top of Funnel 80

Top of Funnel Business Mobile Marketing Lock-In 80

Chris Koch

APRIL 3, 2014

hours a week playing fantasy sports in 2013, according to the Fantasy Sports Trade Association. Approximately 70% of the traffic to NFL.com comes from mobile devices – up from 10% just a few years ago. There’s real money in fantasy sports, which has grown into a billion-dollar industry. More than 36 million people from the U.S.

Planning 100

Planning Paid Search Agency Work Management Marketing & Strategy 100

Buffer

FEBRUARY 3, 2019

Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. Include swipe up CTAs to drive traffic to a landing page. 9 Powerful Time-Saving Tips to Help Grow Your Brand on Instagram. Driving traffic using Instagram Stories ads.

Top of Funnel 66

Top of Funnel Generation Marketing & Strategy Landing Pages 66

KoMarketing Associates

DECEMBER 30, 2019

How Much of Google’s Search Traffic is Left for Anyone But Themselves? Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. It shows us just how difficult it is becoming to compete in Google when Google is hogging the majority of traffic. The answer…a lot! Andrea Cruz.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31