SocialPilot

FEBRUARY 9, 2024

Kristina Halvorson Kristina is the author of ‘Content Strategy for the Web’ She is the CEO of Brain Traffic, a well-recognized content strategy agency. Darren is the ultimate guy for blogging and content marketing tips. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013.

Paid Content 92

Paid Content Paid Search Agency Social Media Social Marketing 92

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. From Ryan Young.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Hubspot

JULY 22, 2015

Get a bunch great tips on how to better market your website and blog. We have one goal in mind: Provide as many tips as possible in eight minutes or less. In a recent episode, we mentioned several essential tools and tips that people can use to improve their website and blog. 2) How to Find Your Most Valuable Keywords.

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

Moz

NOVEMBER 9, 2020

Predictably, both rankings and traffic declined significantly. We did this not only for a ranking/traffic boost, but also because SEO has changed a lot since 2013. To regain our lost traffic, we also wanted to leverage Google's freshness signals for ranking content. Time to update. We decided to update the content.

SEO 60

SEO Domain Keywords Traffic 60

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*. From Ryan Young.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Hubspot

APRIL 23, 2020

Many organizations opt to redesign their website to welcome more traffic as their business grows and scales; others invest in a website redesign as part of a larger rebranding initiative. Ask yourself, "Is this site converting a reasonable amount of traffic? Top-performing keywords in terms of rank, traffic, and lead generation.

CMS Development 101

CMS Development Marketing Websites Work Management Ad Building 101

Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Method and Metric

OCTOBER 2, 2019

Spell it out – Keywords. Google’s 2013 Hummingbird update meant that site owners no longer needed to include exact keywords, as the algorithm instead intelligently finds pages based on context, synonyms, and human speech patterns. So be sure to include exact, targeted keywords in meta tags, header tags, and your copy.

Optimization 88

Optimization Wikipedia Amazon Domain 88

Moz

FEBRUARY 3, 2021

high competition on scarcely available keywords. Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content. Generates relevant organic traffic, demand, and quality leads for your business.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

KoMarketing Associates

DECEMBER 30, 2019

How Much of Google’s Search Traffic is Left for Anyone But Themselves? Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. It shows us just how difficult it is becoming to compete in Google when Google is hogging the majority of traffic. The answer…a lot! Andrea Cruz.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Marketing Insider Group

JANUARY 28, 2015

Using a sub-domain of your corporate site can deliver search traffic from day one. Do you have any tips or growth hacks on the types of content that we should look to create? Another tip I learned is to look at your email outbox. Next, I would look at direct traffic (RSS and Newsletter subscribers) and social traffic.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

KoMarketing Associates

MARCH 15, 2013

However, instead of writing all those posts (you can check out full coverage at Search Engine Land ), I’m simply going to give the top tips, takeaways & tools I walked away with. Top SMX West Tips. Fill in Keyword Data with Webmaster Tools. That means 68% of their organic traffic cannot be attributed to a specific keyword.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

Hubspot

JULY 1, 2013

The following list is full of social media tips to help you focus your social media efforts on the right conversations and interactions. We''ll describe how a marketer can implement each tip, as well as how a current HubSpot customer could do it using our new social media monitoring tool, Social Inbox.

Twitter 28

Twitter Lead Scoring Lead Ranking Tips 28

Hubspot

SEPTEMBER 16, 2013

Nonprofits like Kiva, BeatBullying, Unicef, and charity: water all use Google Grants to fund their Google AdWords campaigns and drive more traffic through organic search. Raise awareness by choosing relevant keywords and creating unique ads to highlight your work. Tip #1: Create a campaign for every organizational goal or project.

Google 28

Google Adwords Landing Pages PPC 28

Hubspot

MARCH 20, 2018

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. Headers, keywords, and other elements of article structure are some important ones. Types of Domain Structure.

SEO 100

SEO Marketing Websites Optimization Domain 100

Content Standard

APRIL 12, 2019

Back in 2013, Netflix shocked the entertainment industry by committing $100 million to make two seasons of its first original show, House of Cards. Some of this content performed well, especially the annual research studies, but overall blog traffic and webinar attendance were low.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

Hubspot

MAY 8, 2014

The key to making it a priority in your marketing strategy is to stop believing that generating traffic is impossible. Increasing website traffic and visitors isn''t like playing roulette -- there are a few tried-and-true ways people do it. 2) Create content using the right keywords. Your keywords are like bridges.

Marketing Websites 28

Marketing Websites Keywords Buyer Personas Lead Scoring 28

Hubspot

APRIL 17, 2013

Main Line Family Law Center, LLC Earns National Media Attention With Keyword Strategy. Sharon understood her clients’ desire for privacy, and focused her marketing on keyword strategy. According to business co-founder Nick Francis, Help Scout experienced a 678% growth in leads from August 2012 to February 2013. The results?

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Hubspot

MARCH 15, 2013

Matt Cutts recently attended SMX west and gave details on what updates they have planned for 2013. 2) Duplicate Pages to Target Keywords. Either way, the internal duplication targeted by Panda was focused on sites that duplicated pages to target multiple keyword variations. And guess what? Probably not. In your SEO, that is.).

Google 28

Google Paid Search Agency SERP Advertising Agencies 28

Webbiquity

JANUARY 2, 2014

In late 2011, Google began redirecting users who were signed into their Google accounts to the encrypted (https) version of the search engine, beginning the keyword (not provided) era. At the time, Matt Cutts assured everyone that the change would only affect single-digit percentages of all organic search traffic reporting.

Keywords 100

Keywords Landing Pages Digital Marketing Funnels Traffic 100

Hubspot

OCTOBER 16, 2013

Let''s take a look at some of the decisions that proved to be watershed for seven companies and led to major increases in traffic, revenue, and brand evangelism. Also, after the 2013 Boston Marathon bombing, Uber provided free rides to area hospitals. In 2011, the social medium''s traffic grew 40x in six months. 3) Pinterest.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Hubspot

SEPTEMBER 7, 2013

The 2013 report was no exception. The 2013 Millennial Impact Report shows that "Millennials aren’t interested in structures, institutions, and organizations, but rather in the people they help and the issues they support.”. It can also help drive traffic to your main website, which you can link to in your blog posts.

Marketing Websites 28

Marketing Websites Paid Search Agency Mobile Marketing Cold Calling 28

BuzzSumo

FEBRUARY 21, 2017

You can drive higher shares, gain more links and attract significantly more traffic using a ‘less is more’ approach. Yes, you really can drive more traffic by publishing less content. Research from Hubspot to Neil Patel has also found that increasing content can increase both traffic and leads. Average Shares.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Webbiquity

JANUARY 30, 2014

grow 125% in 2013? Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook? So, if Pinterest makes sense for your brand, product or blog, how can you use the platform most effectively to drive more traffic to your site? Among her tips: collaborate (“Connect.

Best Practices 100

Best Practices Social Networks Paid Search Agency Stats 100

accelerate agency

APRIL 1, 2022

You do your keyword research, maybe look at what works for your competitors, initiate an SEO strategy, then sit back and see if it works, monitoring and tweaking when needed. . How does it differ from everyday SEO and how do you strategize it for your organization to optimize traffic, conversions, and business growth? Remember voice.

SEO 52

SEO Marketing & Strategy Business Top of Funnel 52

accelerate agency

APRIL 1, 2022

You do your keyword research, maybe look at what works for your competitors, initiate an SEO strategy, then sit back and see if it works, monitoring and tweaking when needed. How does it differ from everyday SEO and how do you strategize it for your organization to optimize traffic, conversions, and business growth?

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52

seo.co

DECEMBER 18, 2020

Keyword Research for Local SEO. Link Building Tips for Local SEO. When a user enters a query with a local keyword (or a geographic indicator is telling Google their location), Google produces a separate set of results near the top of the SERPs. Let’s say you’re trying to rank for two different keyword topics. Conclusion.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Webbiquity

DECEMBER 12, 2013

Tips for Headlines and Copywriting. ” Tips for Writing Search-Optimized Content. Josh Smith identifies what he terms the biggest myth in content marketing—”if you post it, they will come”—and explains how to promote yourself and build an audience to draw traffic from a well diversified collection of sources.

Copywriting 100

Copywriting Tips Content Marketing Content 100

Webbiquity

JANUARY 21, 2014

Back in October, the post here 21 of the Best Social Media Marketing Guides of 2013 (So Far) noted that as social media marketing practices mature, the questions about it have evolved from simple “how do I do x ” queries to more complex investigation into how to optimize social marketing strategies and tactics.

Social Media 100

Social Media Social Marketing Tips Media 100

Webbiquity

FEBRUARY 11, 2014

Expert SEO Guides and Tips. Brian Dean offers a handful of simple yet effective rank-improving tips from people not naturally inclined to SEO work, from a clever tactic for getting mentioned in link roundups (one of the few remaining manual link-building strategies that still work) to how to get featured on resource pages.

Tactics 100

Tactics SEO Tips Keywords 100

SmartBug Media

FEBRUARY 15, 2023

Panda: This 2011 update sought to punish plagiarized and duplicate content, keyword stuffing, and spammy content Penguin: This 2011 update levied punishments for sites that purchased backlinks. Hummingbird: In 2013, keyword stuffing got another major N-O from Google. Tracking your target keywords is a critical piece of this.

Webinar Metrics 98

Webinar Metrics Marketing & Strategy Ad Building Buyer Personas 98

Webbiquity

OCTOBER 8, 2013

Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. ” How to Effectively Budget Your Social Media Program in 2013 by ClickZ. Jon Whiting lists seven tips for improving video rank on YouTube.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

Webbiquity

OCTOBER 8, 2013

Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. ” How to Effectively Budget Your Social Media Program in 2013 by ClickZ. Jon Whiting lists seven tips for improving video rank on YouTube.

Social Media 100

Social Media Marketing Budget Social Marketing Budget Programs 100

ClearVoice

MAY 17, 2023

” Through this algorithm, it was fairly easy to see how to boost web traffic: get more links. 2013 – Hummingbird The Hummingbird update tackled the issue of voice search. But it was a reminder to write content for humans, rather than keywords for Google. What was the first Google algorithm update?

DMCA 52

DMCA PageRank Google Copyright 52

Go Beyond SEO

AUGUST 31, 2018

Each campaign could have multiple ad groups and then finally, the ad group level where the keywords and ads are organized. There are a ton of ways you could ultimately structure your campaigns, but of course, there are some best practices to consider: Create separate Search Campaigns for your brand keywords.

PPC 87

PPC Cost Per Click Cost per Acquisition Advertisements 87

Brightedge

JANUARY 13, 2020

One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. They provide 57 blog category ideas, including List, How-To, Research, Stat Roundup, People to Follow, Parody, Issue, Comparison, What-If, Challenge, and Products Tips to name just 11. Keyword and Match Types.

Paid Content 122

Paid Content Planning Paid Search Agency Advertising Agencies 122

KoMarketing Associates

JANUARY 24, 2017

Here are 30 essential best practices and tips to help improve your search engine optimization strategy in 2017. It’s important to think about buyers’ needs throughout the keyword research process, as well as during content creation. Take a Topical Approach to Keyword Research. Buyers Want Personalized Content.

Organization 120

Organization SEO Practices Best Practices 120