KoMarketing Associates

APRIL 4, 2014

According to the 2013 B2B Marketing Benchmark report , 57% of B2B marketers say that white papers are an effective tactic in content marketing. Other marketers have had success with giving white papers as a bonus to new clients or those that have signed up for a newsletter or email mailing list. Email Newsletters. How To Guides.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

ConvertKit

AUGUST 17, 2021

The study chronicled the business and artistic decisions that led to her surprise album drop in December 2013. . He’d always wondered about the business decisions his favorite artists were making, and now he realized how beneficial it could be for that information to be gathered and shared.

Ad Building 116

Ad Building Business Case Studies Case Study 116

Content Standard

SEPTEMBER 19, 2023

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. If you’ve been reading the news, you know: OpenAI’s ChatGPT, Microsoft’s Bing, and Google’s Bard are all proven to generate false information. The same holds true today.

Enterprise Management 99

Enterprise Management Generation Work Management Marketing Management 99

Salesforce Marketing Cloud

JUNE 7, 2022

The chief marketing officer position also saw a drop, from 66% in 2013 to 19% today. The roles that are now important to CEOs include the Chief Technology Officer (CTO) and Chief Information Officer (CIO), which have moved up to No. Subscribe to the C-Suite Perspectives Newsletter for monthly insights delivered to your inbox.

Lead Ranking 98

Lead Ranking Enterprise Management Customer Satisfaction Paid Search Agency 98

markempa

NOVEMBER 26, 2012

For weeks after, I unsubscribe from newsletters and sales pitches from companies I barely recognize. They put together a list of attendees’ contact info based on collected business cards, contest entries and captures from the dreaded lead guns, which instantly gather contact information by scanning trade show badges. Trade Show ?

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

Liveintent

MARCH 2, 2021

The nonID provides MediaMath a stable identifier anchored in authenticated engagement with an active email address to inform bidding and measurement. With MediaMath embracing the nonID to inform real-time bidding decisions, LiveIntent helps publishers earn as much as possible from their programmatic partnerships.

Advertising Agencies 62

Advertising Agencies Ad Exchange Paid Search Agency Privacy 62

Tiecas

MARCH 21, 2024

Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. Engineers are Skeptical: Don’t mistake their thirst for information as a love for more marketing fluff. By the way, I published that post in 2013, and it is still pulling in traffic.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Convince & Convert

APRIL 2, 2015

Recently, the Content Marketing Institute and MarketingProfs reported that social media, email newsletters, site articles, blogs, and video remain the most popular content marketing tools among B2B marketers. It’s brand storytelling at its best because it captures not only the company’s expertise, but also its passion.

B2B Marketing 153

B2B Marketing Paid Search Agency B2B Advertising Agencies 153

SmartBug Media

NOVEMBER 7, 2019

Before even considering how to automate emails to your prospects, you need as much information as you can get about them—and not just their job role. This post was originally published in December 2013 and was updated in November 2019. What is their typical pain point in trying to grow their business?

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Email Marketing Automation 71

KoMarketing Associates

AUGUST 15, 2013

From the Twitter reporting dashboard, users can get information on two important components of their Twitter profile: 1.) 5 Action Items from #SMX Advanced 2013 . Author Note: A variation of this article originally appeared in our company newsletter, which we publish quarterly.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Sprout Social

APRIL 6, 2020

When it comes to marketing to these graduates, in addition to the monthly mailer or newsletter, there are now multitudes of social media channels that colleges can take advantage of. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. Job function. Company size.

Education 101

Education Linkedin Practices Best Practices 101

Parse.ly

OCTOBER 22, 2018

An overarching philosophy, “One Harvard,” guides the university’s content strategy and makes it stand out from the competition, says Mike Petroff, the man who wrangles Harvard’s growing, complex web of information. Did it make them more or less informed? The Harvard Gazette Daily newsletter, October 5, 2018 edition.

Content 67

Content Newsletter Bandwidth Analytics 67

markempa

APRIL 6, 2015

Keep the ‘giving of information’ at a comfortable leve l. They come to your site for information. People start to question the value of providing too much information on forms before you’ve earned their trust. Start with requesting basic information such as an email address. You might also like.

Lead Ranking 120

Lead Ranking Sales Qualified Leads Lead Generation Lead Scoring 120

Scoop.it

JULY 21, 2020

This applies to everything in your business, from internal communications and employee engagement through to email newsletters and content distribution. With a mobile content curation process in place, you can ensure that your channels—social media profiles, content hubs, and newsletter—don’t go quiet. Consistency is key.

Curation 66

Curation Content Mobile Marketing Social Networks 66

Crimson Marketing

OCTOBER 9, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” Email newsletters. ” The best content for relationship building include: Blog posts. Guest blog posts. Standard videos.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 8, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” Email newsletters. ” The best content for relationship building include: Blog posts. Guest blog posts. Standard videos.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Convince & Convert

AUGUST 31, 2015

From the 2013 Boston marathon attack to the deaths of Osama Bin Laden and former British Prime Minister Margaret Thatcher, Twitter has consistently delivered groundbreaking news stories to the world ahead of the likes of Google and CNN. Get our Definitive email newsletter. Leveraging Twitter to Predict Market Movements.

Social Media 158

Social Media Media Ad brokers Twitter 158

Convince & Convert

FEBRUARY 5, 2016

A seasoned pro can make reasonably informed guesses about what a given target audience will respond to. And by watching analytics, we can measure just how good those informed guesses are. Instead, consider it a starting point for informed guesses. Get our Definitive email newsletter. highlight to tweet). Media Types.

Marketing & Strategy 97

Marketing & Strategy Burn Rate Content Landing Pages 97

KoMarketing Associates

APRIL 7, 2014

In summer 2013, AdWords announced that advertisers can also add descriptions below their sitelinks, according to Search Engine Watch, which published the screenshot example below. In addition, B2B audiences appreciate additional types of rich content that give them more information about a company’s products or services.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

Biznology

APRIL 24, 2014

It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to the companies who lost the most email subscribers in 2013. Are they looking for deals or are they looking for information? I recently stumbled across an interesting website: Unroll.me.

Email Marketing 80

Email Marketing Opt-out Public Relations Opt-in 80

Marketing Insider Group

SEPTEMBER 16, 2015

But Gallup’s 2013 State of the Workplace poll reports that a jaw-dropping 41% of employees don’t even know what their brand stands for. Internal communications pushes out company newsletters and benefits information. The 2015 Edelman Trust Barometer showed that people trust companies and the media less than in previous years.

Content Marketing 100

Content Marketing Planning Paid Search Agency Work Management 100

Digital B2B Marketing

NOVEMBER 21, 2013

— Mike Volpe (@mvolpe) November 7, 2013. Below is a screenshot of the custom Google Analytics filter I am using to capture this information. Here is an example of #3: Two weeks ago, Mike Volpe shared one of my posts on Twitter, but visits from his Tweet aren’t reflected in my Google Analytics reporting.

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

KEO Marketing

JULY 21, 2016

Instead, they are coming to your site to find specific information or to perform an action. Simplicity can be created in a number of different ways: Create information “chunks”. Simplicity can be created in a number of different ways: Create information “chunks”. They glance quickly at the page for relevant information.

Guidelines 48

Guidelines Design Marketing Websites Best Practices 48

Contently

MARCH 28, 2017

“Since the program launched in 2013, the content on BetterMoneyHabits.com has been viewed over 95 million times.” The show, aimed at millennials, takes a more informal stab at discussing personal finance issues. ” Subscribe to our email newsletter to download the e-book when it’s released.

Education 60

Education Budget Programs Top of Funnel Brand Identity 60

Valasys

MARCH 13, 2023

These emails guide customers through the sales funnel, providing them with tailored information and incentives to increase their likelihood of making a purchase. Gleanster’s “Q3 2013) These leads tend to make larger purchases than non- nurtured leads , resulting in increased revenue. Another example is a welcome email.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Content Standard

DECEMBER 10, 2014

These pages feature compiled tweets and information related to a hashtag, and the tweak made these pages easier for search engines to access. Twitter has partnered with Bing since November 2013 to bring social content from Twitter into Bing’s search engine results pages. million to 75 million. But in 2011, the deal ended.

Twitter 40

Twitter Traffic SEO Generation 40

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? When you take the time to look at your analytics on both your website and social media, you can discover a ton of useful information: What are the most popular pages on your website? How do visitors arrive there?

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Marketing Insider Group

JANUARY 28, 2015

One of the common ways to look at this is subscribers to a blog or newsletter. By presenting this type of information for our customers, we were able to see “hockey stick” type growth in terms of content marketing ROI. Next, I would look at direct traffic (RSS and Newsletter subscribers) and social traffic.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Content Standard

DECEMBER 4, 2017

I hope it’s interesting, thought-provoking, and informative. David Brooks of the New York Times memorably skewered the concept in a satirical 2013 opinion column, and he wasn’t the first either. For more stories like this, subscribe to the Content Standard newsletter. Featured image attribution: Khara Woods.

Thought Leadership 99

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 99

Outgrow

JANUARY 22, 2020

And that increased to more than $50000 in 2013. Out of all the information available out there, you need to filter the noise and provide value to your audience. You can start on your own with blog posts, product reviews, newsletters, etc. On his blog, he not only talks about affiliate marketing but multiple business services.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Content Standard

SEPTEMBER 23, 2014

.” Lavey said the company hopes to first appeal to consumers by speaking to their current needs and wants and offering useful information. Once that connection is established, the brand can refer consumers to products and services that may address some of the issues mentioned in email newsletters.

Brand Identity 40

Brand Identity Branding Open Rate Content 40

Content Standard

AUGUST 9, 2018

Adding Unbranded, Informational Content. Often, they’re on the go or multi-tasking, looking for information to do something right then or answer a general question. In this video example, a voice search performed on a desktop would lead people to Colgate’s Oral Care Center for more educational information.

Long Tail Marketing 47

Long Tail Marketing Digital Marketing Funnels Mobile Marketing Top of Funnel 47

Online Marketing Institute

NOVEMBER 16, 2012

Subscribe to Newsletters. Rx: Mix up your messaging; the best thing might be to include useful informational content in every marketing campaign. Many times, we are so influenced by the merchandising or information calendar that we forget what the consumers preferences are. More newsletter options. ); //. ClickZ Awards.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Content Standard

APRIL 12, 2019

Back in 2013, Netflix shocked the entertainment industry by committing $100 million to make two seasons of its first original show, House of Cards. Then, they can use that information to update their own content creation strategy in real-time. For more stories like this, subscribe to the Content Standard newsletter.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

Content Standard

JANUARY 23, 2018

They look to us to inform them about what’s around the corner— what’s next —hence the name of our content hub.” So far, we’ve looked at financial service providers that build audiences with informational, educational, and inspirational content. ” Image attribution: Cory Schadt.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Content Standard

DECEMBER 1, 2014

According to the Customer Journey Poll from SAP SE , 69 percent of respondents like personalized information about a brand’s product, and one-third of respondents hold “shared values” as a top reason they are loyal to a brand. Register for the Content Standard Newsletter for more content marketing news and insights.

Loyalty 40

Loyalty Personalization Brand Identity Branding 40

Sprout Social

NOVEMBER 1, 2016

Consider how you’ll align your social media efforts to other marketing assets, such as your website, email newsletter and event promotions. In fact, the top reason guests contact hotels on social media is for local information , according to USA Today. Remember to integrate. LiveThere pic.twitter.com/B4iyRZjaIa.

Social Media 91

Social Media Class Word of Mouth Media 91