Webbiquity

DECEMBER 10, 2013

Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed. Which content marketing tactics are most popular?

Statistics 100

Statistics SMB Content Marketing Planning 100

Content Standard

OCTOBER 25, 2014

Brands are betting that if they can win consumers’ trust with compelling content, they will become go-to sources for information and, ultimately, products and services. According to Jun Group , the number of clicks that led users to brand-owned sites doubled between 2012 and 2013 from 28 percent to 57 percent.

Microsite 40

Microsite Television marketing Content Social Networks 40

Marketing Insider Group

JANUARY 28, 2015

One of the common ways to look at this is subscribers to a blog or newsletter. By presenting this type of information for our customers, we were able to see “hockey stick” type growth in terms of content marketing ROI. Next, I would look at direct traffic (RSS and Newsletter subscribers) and social traffic.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. I’ve summarized below the list for you: 2013 Content Marketing Awards. Category: Microsite. Category: Email Newsletter. Category: Integrated. Winner : Xerox Corp.,

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

The Effective Marketer

NOVEMBER 19, 2013

In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards. I’ve summarized below the list for you: 2013 Content Marketing Awards. Category: Microsite. Category: Email Newsletter. Category: Integrated. Winner : Xerox Corp.,

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100

Hubspot

DECEMBER 16, 2013

According to " B2B Enterprise Content Marketing: 2013 Benchmarks, Budgets, and Trends ," a report by t he Content Marketing Institute, the top content challenges enterprise marketers face are: Producing content that engages (58%). Newsletters. Microsites. 2) Add elements that make your content irresistible. Utility content (e.g.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28