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How Large Companies Can Minimize Content Creation Costs

Marketing Insider Group

Even larger companies need to cut corners when it comes to their marketing budget. Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Newsletter subscriptions. Engagement.

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8 delightful email newsletter examples from creators (and ideas for growing your own)

ConvertKit

What makes a great email newsletter? 7 types of content you can include in your newsletter. 5 inspiring email newsletter examples from creators. #1: 3: Austin Kleon’s weekly newsletter. #4: Launch your email newsletter with ConvertKit. Finding the perfect idea for your email newsletter, though?

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

. “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” 4 B2B Marketing Stats.

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B2B Email Marketing: Batch and blast, mobile and other challenges

markempa

Tweet Earlier this year at MarketingSherpa Email Summit 2013 in Las Vegas, I had the chance to enjoy many conversations with my email marketing industry friends. First, a well-designed broadcast email program makes sense because you will always have email messages that you should send to everyone on your list. Don’t ignore it.

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How Does OptinMonster Work (8 Benefits + 12 Case Studies)

Optinmonster

Having started in 2013, we’ve had the chance to work with some pretty big names, including: Playstation. But at the heart of OptinMonster, our goal has consistently been to level the playing field for small and medium-sized companies that don’t have the same marketing budgets as larger businesses. Shutterstock.

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6 Content Marketing Trends to Help Plan Your 2016 Budget

Content Standard

At the same time, I had a vision for this post, and I wanted the utility of the information to stand on its own. As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. Amplification. That number will rise in 2016.