Content Standard

DECEMBER 1, 2014

Marketing experiences and content that place priority on personalization and consumer value gain more loyalty and engagement in the long run. The Content Standard previously reported on the importance of relevant content and how personalization can prevent consumers from tuning out branded marketing messages.

Loyalty 40

Loyalty Personalization Brand Identity Branding 40

Content Standard

SEPTEMBER 23, 2014

Creating targeted content that emphasized ideas over products generated huge email open-rate increases for one B2B company. As highlighted in a recent Marketing Sherpa editorial , a shift toward more educational email content resulted in a 48-percent gain in open rates for Hammock, a specialist in marketing-content creation.

Brand Identity 40

Brand Identity Branding Open Rate Content 40

Webbiquity

APRIL 14, 2014

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. 2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Buffer

JANUARY 2, 2019

2019 is here and gone are the days where generating audience engagement on social media was primarily a passive process. The brands that are successful in delivering personalized experiences to their audiences are the brands that are likely to thrive with their social media strategies in the coming year. Table of Contents.

Social Media 111

Social Media Trends Marketing AI Media 111

Martech Advisor

NOVEMBER 25, 2019

A recent report analyzing the cross-channel communication strategies of 30 leading publications found a de-emphasis on the personalization of the customer experience, says, Michael Huard, Content Marketing Manager, Iterable. Educate and inform—two ideals that journalists strive to achieve in their reporting.

Personalization 81

Personalization Advertising Agencies Mobile Advertising Ethics 81

ConvertKit

APRIL 16, 2021

A people-centered marketing strategy that doubled her email list 5 years running. After her first online teaching experience in 2013, student after student kept contacting her. Free content offers at the heart of a winning email strategy. For Bonnie, that means offering free content upfront. She’s selling a dream.

Top of Funnel 104

Top of Funnel Design Business Lead Ranking 104

Litmus

APRIL 21, 2023

You’d process the information differently depending on the scenario, right? Similarly, marketing emails make more sense in the promotions tab than the primary inbox. And how should marketers work with it? The Gmail promotions tab is an inbox for marketing or sales deals, offers, and newsletters.

Promotion 106

Promotion CAN-SPAM Deliverability Eye-Tracking 106

CoSchedule

FEBRUARY 28, 2023

In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. Marketing project management software. table of contents] Marketing Project Management Software Fundamentals What Is Marketing Project Management? On average, 11.4 The solution?

Enterprise Management 62

Enterprise Management Digital Asset Management Work Management Marketing Management 62

Content Standard

AUGUST 26, 2015

With brands adopting story form as a way of creating content that resonates with audiences, kicking off any article these days without a clever first line will turn readers away. At the same time, I had a vision for this post, and I wanted the utility of the information to stand on its own.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Hubspot

JULY 24, 2013

Magazines, newspapers, TV stations, radio stations, and online publishers -- let’s call them media companies -- have been producing news content for years, with the aim of attracting an audience. Some might even call them inbound marketers light years ahead of their time. Why Media Companies Are Struggling.

Paid Content 28

Paid Content Paid Search Agency Companies Media 28

Lenny's Newsletter

AUGUST 8, 2023

Welcome to this month’s ✨ free edition ✨ of Lenny’s Newsletter. Most startups fail not because the idea isn’t good but because the market for the solution is just too small. Also, here’s my take on what makes a venture-scale idea , and a guide to help you think through your market size.

Startups 52

Startups Work Management CPO Enterprise Management 52

Convince & Convert

OCTOBER 19, 2013

In addition to my work as a social media and content marketing consultant working with the great team here at Convince & Convert , I’m a professional speaker. Then you get paid a little bit of cash to do your thing. Why do I get paid to speak now? The key is to use your information, music, content etc.

Business 162

Business Word of Mouth Merchandising Conference 162

Optinmonster

JULY 10, 2020

One of the most common questions we get from business owners and marketers just like you is, “How does OptinMonster work? Having started in 2013, we’ve had the chance to work with some pretty big names, including: Playstation. Content Locker. OptinMonster is the world’s #1 conversion optimization toolkit.

Case Studies 88

Case Studies Case Study Work Management Studies 88

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”?

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist. Google Updates.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Hubspot

DECEMBER 16, 2013

Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that "great content is the best sales tool in the world.". If this is true, then content really must be king. More simply, content turns brands into thought leaders.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28

Buffer

MARCH 16, 2023

🔓 Creators Unlocked is a content series that delves into the world of creators to uncover the stories behind their social media posts. Through in-depth interviews with various creators, the series seeks to provide a deeper understanding of the creative process and the challenges of being a content creator.

Social Media 91

Social Media Linkedin Twitter Communities 91

Webbiquity

MARCH 31, 2010

What are the latest trends in search? Which industry segments are most actively discussed in social media? Who’s really using which social media networks? Which social media tool do businesses find most effective at reaching their target audiences? What social media information source is used by 91% of b2b buyers?

Paid Content 100

Paid Content Social Media Research Social Marketing 100

Outgrow

OCTOBER 19, 2021

Welcome to the Marketer Of The Month blog! We recently interviewed Farzad Rashidi for our monthly podcast – ‘ Marketer of the Month ’! Exploring the story of Respona from creating content to solving the problem of lead generation. Solving the marketing puzzle: SEO and content. Hi, everyone.

Traffic 52

Traffic Paid Content Top of Funnel Work Management 52

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Yet, it seems to be a stagnant mode of gathering feedback.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Biznology

DECEMBER 17, 2013

For the last year, I had been acting Director of Social Media at Unison , probably one of the most fashion-forward, innovative, creative, and tech-savvy web application development companies I have ever worked with. Nothing could load the firm’s website because the entire site and all its content was hidden in an Adobe Flash blob.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80

Content Standard

FEBRUARY 23, 2015

People love beautifully designed magazines, where glossy advertisements stand out against stark white backdrops. They love the rush they get when they dive into a new edition and read the long-form content written by their favorite columnists. According to the Association of Magazine Media (MPA) , the US magazine audience grew 9.3

Paid Content 40

Paid Content Opt-out Budget Programs Opt-in 40

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Single Grain

SEPTEMBER 3, 2019

will be using ad blockers — which means that about one quarter of all ads won’t reach their target. Because of ad blockers, the loss of ad revenue is projected to increase from about $3.89 Content marketing. Marketers who prioritize blogging efforts are 13x more likely to see positive ROI.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106

Hubspot

FEBRUARY 19, 2015

SnapChat, Instagram, Pinterest, infographics, emojis and video have been stealing the limelight as words, copy, content, whatever you want to call it take a backseat. The continuity of a brand, despite the advent of new media, hangs on the tenor of a singular voice. For the B2C Marketers: Red Bull. For the B2B Marketers: Intel.

Copywriting 28

Copywriting Paid Search Agency Companies Advertising Agencies 28