NuSpark Consulting

DECEMBER 30, 2012

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . For B2B firms, lack of staffing and resources is the number one challenge to marketing success as noted on the chart below. . We can help you with this. Let’s grow in 2013.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

Everything Technology Marketing

FEBRUARY 26, 2013

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Optinmonster

SEPTEMBER 11, 2023

So in January 2013, Syed and I met up at a hotel in Savannah, GA, to put together plans for building OptinMonster. We believed that the industry had great potential, and we wanted to change the landscape to help our customers win more often by innovating with powerful features. Do we pay someone to help us figure this out?

Trigger Marketing 106

Trigger Marketing Planning Intent Template 106

Marketing Insider Group

MARCH 29, 2021

They’ll know the cultural nuances that can help your brand reach your new audiences in an authentic way. Create well-researched buyer personas for each segment to help your teams focus on their needs. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Webbiquity

MARCH 26, 2019

Amanda LaGrange helped found Tech Dump as a board member in 2010, while working at General Mills in Corporate Finance. She took on the Director of Marketing role there in 2013, and in 2015 became CEO and launched Tech Discounts. The Company. Year founded: 2010, with the specific Tech Dump brand founded in 2011.

Barriers 240

Barriers Multi-Channel Training Fulfillment 240

Martech

APRIL 18, 2024

Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). Which marketing tasks could benefit from the help of AI tools? Available resources. What does your business need to do with AI? Target users.

Marketing AI 126

Marketing AI Paid Search Agency Generation Enterprise Management 126

markempa

NOVEMBER 4, 2013

Tweet At MarketingSherpa Lead Gen Summit 2013 , I had the privilege of sitting in on a session with Todd Wilms, Head of Social Strategy, and Adriel Sanchez, VP, Demand Generation, both of SAP , as they discussed how they use a business model called “social business” to help their teams across the globe engage local audiences.

Lead Nurturing 120

Lead Nurturing Enterprise Management Lead Ranking Webinar Metrics 120

Hubspot

JUNE 13, 2018

Fortunately, we’ve curated the best content marketing plans to help you write a concrete marketing plan that’s rooted in data and produces real results. 5 Marketing Plan Examples to Help You Write Your Own. Since only 55% of marketing teams have a documented content strategy , Buffer decided to help out the content marketing community.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

illumin

APRIL 2, 2024

Affinity seems equally excited about the deal, saying: “In Canva, we’ve found a kindred spirit who can help us take Affinity to new levels. Their extra resources will mean we can deliver much more, much faster.” And he is most certainly including Canva’s goals in that statement.

Acquisitions 52

Acquisitions Software Creativity Paid Search Agency 52

markempa

MARCH 11, 2013

Tweet According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report , only 37% of respondents said they routinely used analytics for their marketing planning. Help her sales team identify the hottest prospects faster in the company’s database. Help her marketing team do more in less time. “We

Top of Funnel 120

Top of Funnel Analytics Marketing Management Planning 120

Unbounce

OCTOBER 1, 2019

After exploding onto the scene in 2013, Zola quickly became the fastest-growing wedding startup in the United States, trouncing old-school competitors with their headache-free approach to big-day planning. That’s where landing pages can help. Find out how Unbounce can help your ecommerce store turn more browsers into buyers.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111

Biznology

JUNE 2, 2021

Adam Leipzig , CEO of MediaU, an innovative media education and training company providing programs that help individuals assimilate advances in media industry work. IndustryTap.com, (April 19, 2013). Whatever the actuality, information is increasing at an extraordinary rate. References: Fuller, R.B. Critical Path (2nd ed.).

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Smashmouth Marketing

JUNE 1, 2022

Both companies will operate independently, as is, and also mutually beneficial pertaining to strategy, intellectual property, technology and other resources. 2013 Moved 100% of the company to a virtual, cloud based company. 2013 Moved 100% of the company to a virtual, cloud based company. 2008 The two of us get married.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Contently

JUNE 27, 2016

Since 2013, regional conferences have supplemented the annual ASJA Writers Conference in New York. The first was in Chicago in 2013. ASJA has turned to outside companies for help as well. The company provides resources and support that Owens said they couldn’t provide themselves.

Paid Search Agency 69

Paid Search Agency Content Marketing Work Management Planning 69

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Even Facebook asks for her help.”

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

markempa

AUGUST 5, 2013

To help you learn more about content marketing ideas and tactics at Lead Gen Summit 2013 in San Francisco, we’re sharing this video replay of Edwin Jansen, Director of Business Development, The Ian Martin Group, presenting on content marketing from B2B Summit 2012. Related Resources: Lead Gen Summit 2013: Sept.

Marketing Budget 120

Marketing Budget Lead Gen Paid Search Agency Marketing Management 120

markempa

MARCH 25, 2013

Tweet I had the pleasure of attending MarketingSherpa’s Email Summit 2013 a couple of weeks ago, and while I was there, Jim Ducharme, Community Director, GetResponse, an email marketing vendor, asked me how to maintain low email-marketing opt-out rates. Know how your value proposition helps. My answer, in a word, was relevance.

Opt-out 120

Opt-out Email Marketing Marketing Automation Services Trade Show 120

markempa

DECEMBER 16, 2013

Use your knowledge resources. I have to confess: I began 2013 feeling behind. I’m charged with helping MECLABS attain Research Partnerships. Reflecting on it 12 months later, I realize that smart, effective people do, because that’s when they discover the solutions to help them accomplish their goals. Related Resources.

Lead Gen 120

Lead Gen Lead Ranking Leads Lead 120

The ROI Guy

OCTOBER 29, 2012

As a solution provider, you could help reduce the internal process by arming your customer with the right content and tools to help internally sell your solutions to executives and financial decision makers. Can your sales professionals answer key buyer questions: Why Change? - justifying proposed gain Why You? You Decide.

Sales Cycle 40

Sales Cycle Marketing Proposals Buying Cycle Mobile Marketing 40

Velocity Partners

MAY 24, 2023

The tsunami of Crap Doug predicted in 2013 hasn’t slowed down over the last 10 years — it’s grown. We occasionally tracked projects (in spreadsheets )… now our PMs resource for 50+ clients. Our hope is that airing our not-fully-dried-laundry will help marketers like you crack similarly tricky stuff.

Advertising Agencies 87

Advertising Agencies Paid Search Agency Creativity Ad Agencies 87

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

markempa

JUNE 24, 2013

I enjoyed meeting hundreds of marketers like this at MarketingSherpa and MarketingExperiments Optimization Summit 2013 , held in Boston last month. So, I offered these steps to help marketers achieve C-suite support: Step #1: Know your leadership’s objectives. Step #2: Identify how testing can help achieve key objectives.

Optimization 120

Optimization Buy Thought Leadership Planning 120

Sharpspring

JUNE 10, 2021

When resources are limited, little time is left for branding and marketing. With little time and expertise to focus on marketing, they turned to Oyova , an app developer and marketing agency, to help create a marketing strategy that would start churning out leads. This is a familiar story for many SMBs. An Effective Approach.

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79

The ROI Guy

JANUARY 8, 2013

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

NOVEMBER 1, 2012

This year revealed further changes in IT Buyers and Mobility, with important implications for IT Sales and Marketing strategies in 2013 and beyond. trillion in 2013, a 3.8 IT Spending Growth Remains Challenge Worldwide IT spending is estimated to surpass $3.7 percent increase from 2012 projected spending of $3.6

Gartner 40

Gartner Allocation Storytelling Spending 40

ClearVoice

JUNE 19, 2023

For example, chatbots, automated email, and new AI tools like ChatGPT and Google’s Bard help marketers save time and resources. Zippia ) 84% of digital marketing leaders believe AI helps with personalization. Creating personas is helpful because the process combines research, conversions, and data. billion in 2023.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

markempa

MARCH 4, 2013

We provided this opportunity at the recent MarketingSherpa Email Summit 2013 in Las Vegas two weeks ago (and our B2B Summit before that). Related Resources: Optimization Summit 2013 – May 20-23 in Boston. How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More.

Trade Show 120

Trade Show Marketing Prospects Tips B2B Thought Leadership 120

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. As we lock arms virtually and try to help one another in the ways we can, our vast world suddenly feels a little smaller and a lot more connected.

CMO 335

CMO Work Management Paid Search Agency Planning 335

markempa

JULY 22, 2013

First, Volvo Construction created a website acting as a useful and current resource for customers and dealers. Subsequently, Johnston’s team structured digital marketing around the website so PPC, SEO and email would attract customers and the website would be helpful enough for them to stay.

Email Marketing 120

Email Marketing Email Campaigns B2B Marketing Planning 120

Buffer

MARCH 10, 2022

When I started selling candles on Etsy in 2013, I thought it would be a fun hobby on the side of my work as a graphic designer. Here are some of the steps that helped me scale my company—as well as a few things I wish I had done differently along the way. It also helped early wholesale accounts take me seriously.

Small Business Marketing 85

Small Business Marketing Business Trade Show Fulfillment 85

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. Need help planning your social media updates?

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Martech

OCTOBER 29, 2021

According to contributor Ryan Phelan, it feels like 2013 all over again — the year Oracle scooped up Responsys and Salesforce picked up Exact Target. That is incredibly valuable for companies that have a huge target account list, as it helps prioritize companies that are ready to buy.”.

Top of Funnel 115

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 115

Zoominfo

MAY 15, 2020

Outside factors are helping women succeed more, such as California’s new law that requires at least one woman on the board of each public company headquartered in the state. For example, in human resources departments, 66% of the overall roster is female, and 64% of all managers there are women, ZoomInfo’s data indicates.

Promotion 232

Promotion Zoominfo Enterprise Management Work Management 232

Salesforce Marketing Cloud

FEBRUARY 22, 2022

We launched Experience Cloud in 2013 to help all builders use low-code tools to rapidly create any kind of digital experience, for any industry, on any device – and connect it to their customer relationship management system (CRM). Mobile becomes another channel for your self-service portals and help centers.

Multi-Channel 98

Multi-Channel Custom Publishing Mobile Marketing Outreach 98

BenchmarkONE

JULY 20, 2022

That’s why we’ve assembled 16 real-deal thought leaders that are great resources. Adam Grant is the author of two bestselling books, including “ Give and Take: Why Helping Others Drives Our Success.” Her strategies for building a following and creating thought leadership content are a great resource for any small business owner.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Optify’s 2013 B2B Marketing Benchmark Report. MarketingProfs 2013 B2B Content Marketing Report. At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120