KoMarketing Associates

DECEMBER 27, 2016

In what has become a tradition five years running, here are some of the resources our team members have discovered and / or utilized throughout the year. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development. From Casie Gillette. The Technical SEO Renaissance.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Rev

SEPTEMBER 2, 2019

Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today. Programmatic Advertising: The Early Days. In 2013, Google released their display ad network called AdSense. Programmatic Advertising Today.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

KoMarketing Associates

APRIL 7, 2014

There are a number of ways B2B companies can make their advertisements more effective. Sitelinks, for example, is a tool that can help advertisers gain additional presence on the main page (see example below) when they are in one of the top advertising positions. Sitelink Requirements. However, up to 20 can be included.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

KoMarketing Associates

DECEMBER 27, 2016

In what has become a tradition five years running, here are some of the resources our team members have discovered and / or utilized throughout the year. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development. From Casie Gillette. The Technical SEO Renaissance.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. By the end of 2013, there will be more mobile-connected devices than there are people on earth. Newspapers have lost $40 Billion in advertising revenue since 2000.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

markempa

JULY 29, 2013

Tweet Using online video advertising as another channel to support your lead generation efforts can help you craft a global audience of potential leads. As a result, digital video content production and/or digital video advertising will have the potential to reach what truly constitutes a growing global audience.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120

ViewPoint

APRIL 30, 2013

Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook. He is also the co-author of How to Make Money with Social Media and Go Mobile a best-selling mobile marketing book. Mobile Marketing Boom. Get a Head Start on Your Competition in the Mobile Arena.

Mobile Marketing 120

Mobile Marketing Lead Scoring Lead Ranking Marketing Leads 120

SpotMe Blog

MAY 11, 2023

And 30+ of them use our fully compliant life science event platform and mobile event app to help pharma companies deliver engaging events. Scalable events – With their vast experience and resources, medical communications agencies can help you create dynamic events that grow as your business does.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

SocialPilot

FEBRUARY 5, 2024

Allocate these resources wisely for different activities and collaborations. Repurposing influencer content for paid advertisement is a common marketing activity on Twitter. Don’t ignore mobile optimization for Twitter. This pay scale may vary for industry and niche. You might want to take out some budget for that, too.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We've compiled some of our most insightful predictions -- backed by several industry experts and thought leaders -- into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Biznology

JUNE 19, 2014

Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting. All Digital is Mobile.

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Marketing Insider Group

AUGUST 20, 2013

The % of companies new to the Fortune 1000 has grown from 35% (1973- 1983) to 45% (1984-1993) to 60% (1994-2003) to over 70% (2004-2013) in each of the last 4 decades. US-based mobile phone operating systems maintain 88% share of all global mobile phone sales (up from 5% 6 years ago). per year (now still only 15%).

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Unbounce

OCTOBER 1, 2019

After exploding onto the scene in 2013, Zola quickly became the fastest-growing wedding startup in the United States, trouncing old-school competitors with their headache-free approach to big-day planning. Improve their conversion rates on advertising traffic by anywhere from 5% to 20% over website pages. So we used Unbounce.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. The other 72% is shared through “Dark Social,” the private sharing that happens behind closed private communications such as emails, chats, and mobile apps. 22 Content Marketing Facts and Statistics.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Porch Group Media

MAY 14, 2019

Mobile Location Marketing for Quick Service Restaurants. In a survey compiled by the National Center for Health Statistics shows between 2013 and 2016, more than 36 percent of adults – or more than 1 in 3 – consume fast food on a given day. Geo-targeting services allow advertisers to allocate search campaign resources at a local level.

Mobile Marketing 40

Mobile Marketing Service Planning Allocation 40

SnapApp

JANUARY 6, 2014

I will dedicate resources to content marketing. It takes a strategy, time, and resources to make it happen. I will make all my content mobile optimized. If you didn’t do this in 2013, you have to do it now. You can’t afford not to be mobile optimized in 2014. mobile) and build content that fits each size.

Content Marketing 48

Content Marketing Planning Multi-Channel Mobile Advertising 48

SnapApp

DECEMBER 18, 2012

Mobile marketing is expanding over leaps and bounds with smartphone capabilities continually improving. There are more ways than ever to bring your business to consumers over their mobile devices. billion mobile users in the world, according to Smart Insights Statistics , this could be a huge potential customer pool.

Mobile Marketing 48

Mobile Marketing SMS Mobile Advertising Gartner 48

Hubspot

JUNE 12, 2013

Because paying $5 a pop for a bottle of water just isn''t high end enough, Nestlé has introduced Resource , "premium" water meant for trendy, high-income women. Mobile ad spending is growing faster than expected. Mobile ad spending is growing faster than expected. 6) It''s officially time to step up your game on mobile.

Allocation 28

Allocation Mobile Advertising Emarketing Paid Search Agency 28

ANNUITAS

APRIL 8, 2013

It’s a great week for marketers in Australia with the kick-off of the RETHINK B2B 2013 events in Sydney April 9 and Melbourne April 11. ADMA was established to represent the interests of marketers and advertisers against restrictive government regulation. New media like social media and mobile marketing remain popular.

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100

Outbrain

SEPTEMBER 4, 2019

Marketing automation is typically used for such digital marketing activities as email marketing, social media posting, push notifications, content marketing, paid or native advertising campaign management, e-commerce, audience management, lead scoring and much more. Salesforce Marketing Cloud – Pardot.

Marketing Automation Services 36

Marketing Automation Services Enterprise Management Marketing Automation Automation 36

Adobe Experience Cloud Blog

JUNE 11, 2014

For another great example of a “futuristic” marketing experience, we can look to British Airways’ excellent #Lookup campaign from late 2013. The billboard uses real time data gathering to locate the exact moment that a British Airways aircraft flies over, as well as when and how to display the advertisement. v=GtJx_pZjvzc.

Marketing Automation Services 48

Marketing Automation Services Work Management Mobile Advertising Acquisitions 48

Litmus

AUGUST 22, 2023

Email client Web font support Apple Mail ✓ Yes Outlook 2013-2021 ✘ No Outlook Office 365 (Win & Mac) ✘ No Outlook for Mac ✓ Yes Windows 11 ✘ No* Gmail App ✘ No** iOS ✓ Yes Outlook App ✘ No Samsung Mail ✘ No AOL Mail ✘ No Gmail ✘ No ** Office 365 ✘ No Outlook.com ✘ No Yahoo! Learn more → Licensing Brief history lesson time!

Paid Search Agency 69

Paid Search Agency Terms and Conditions Design Google 69

Hubspot

DECEMBER 11, 2018

A merchant, also known as the product creator or advertiser, is typically the creator of the product or services. Some merchants choose to work with an affiliate network because they lack the time or resources to track, report, and manage payments to the affiliates. Who are the merchants? Who are the consumers?

Paid Content 76

Paid Content Work Management Planning Marketing Management 76

LeadSquared

MAY 20, 2015

One search would give you 100,000 potential resources; but you lack the patience to go beyond page 1. YouTube is Google’s property, People looking for learning resources online are looking for video tutorials. You don’t have access to the same advertising resources as say “British Airways.”. It’s just easier for people.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Content Standard

JULY 13, 2016

But the rise of social media and mobile devices have shifted this somewhat. Since 2013, three of eight networks included in the Pew study have logged increases in the proportion of users who get news on those platforms: Facebook, Instagram, and LinkedIn. Newsy content can go a long way on social media. Native Ads.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

MLT Creative

APRIL 21, 2011

Research shows the internet is now an essential resource for gathering business intelligence and making business purchases. 49% of C-level executives search on a mobile device. Mobile is exploding. Mobile internet use expected to pass desktop by 2013.

B2B Marketing 40

B2B Marketing Google Advertising Agencies Planning 40

Hubspot

MAY 23, 2013

It''s no wonder the 2013 State of Inbound Marketing report revealed that 18% of marketers are making quality content their top priority this year. Companies that realize content creation is a must have historically employed a variety of different tactics to feed their business blogs -- not just limited to internal resources.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Onalytica B2B

SEPTEMBER 16, 2015

What were once standalone websites and online chat services; are now advertising spaces and business opportunities. billion active users , and 700 million using the Facebook mobile messaging app alone. It is also become more mobile centric with the sharing and content being driven more by smartphones. jeffbullas. Jason Burrows.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Hubspot

SEPTEMBER 11, 2013

They reached out to their audience to invent a new dance, and ended up receiving a story that, according to Mildenhall, "was much more captivating than what an advertising agency would write.". Thus, during the 2013 Super Bowl, Coca-Cola live streamed two polar bears who were watching the game, with each one being a fan of each playing team.

Advertising Agencies 28

Advertising Agencies Planning Mobile Advertising Paid Search Agency 28

Content Standard

JUNE 23, 2016

Today, enterprise marketers are faced with a unique challenge—interrupt advertising continues its steep decline, and most organizations have adopted some form of content marketing to connect with customers. SecurityIntelligence.com launched in 2013, generating 250,000 page views via 900 pieces in the first year.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Go Beyond SEO

AUGUST 31, 2018

Consider the resources you have available for ongoing management of your campaigns as the more campaigns you have, the more time-consuming to manage them. Search engines give advertisers even more control over when their ads will be triggered by a search query with keyword match types.

PPC 87

PPC Cost Per Click Cost per Acquisition Advertisements 87

seo.co

DECEMBER 18, 2020

Greater unification with mobile. Local results on desktop are starting to shift to a layout friendlier for mobile devices. Users are starting to grow used to local results, and are using mobile devices (which almost always make queries local) more than ever before. Aside from these benefits, local SEO itself is changing.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

ClickZ

MARCH 19, 2020

30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. From that position, I migrated to marketing and attended night school, becoming a Chartered Institute of Marketing trained marketer responsible for a mobile product portfolio.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

Go Beyond SEO

AUGUST 31, 2018

Consider the resources you have available for ongoing management of your campaigns as the more campaigns you have, the more time-consuming to manage them. Search engines give advertisers even more control over when their ads will be triggered by a search query with keyword match types.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Sprout Social

OCTOBER 1, 2018

And now that brands rely on video content more than ever, it’s critical to use the correct social media video specs and advertising video sizes. So we decided to create a complete guide of every single social media video spec and advertising video dimension. Mobile renders both video types to aspect ratio 2:3.

Paid Content 111

Paid Content Social Media Video Marketing Mobile Advertising 111

Go Beyond SEO

AUGUST 31, 2018

Consider the resources you have available for ongoing management of your campaigns as the more campaigns you have, the more time-consuming to manage them. Search engines give advertisers even more control over when their ads will be triggered by a search query with keyword match types.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60