Content Standard

OCTOBER 25, 2014

Marriott’s global content studio will share digital and filmed content across film, television, online, digital, and print platforms, according to a press release. ” Former Disney–ABC Television executive David Beebe, now Marriott’s VP of creative, content marketing, and global marketing, will lead the new initiative.

Microsite 40

Microsite Television marketing Content Social Networks 40

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Content Standard

SEPTEMBER 3, 2015

For brands accustomed to captive audiences in front of television screens, it’s a new challenge. Autoplay video has been around for a few years, but Facebook’s adoption of the feature in 2013 sealed the deal on the autoplay revolution. The Rise of Autoplay.

Facebook 40

Facebook Video Marketing Trends Television marketing 40

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Content Standard

APRIL 12, 2019

Back in 2013, Netflix shocked the entertainment industry by committing $100 million to make two seasons of its first original show, House of Cards. Once upon a time, the creation of new television shows and movies relied almost entirely on the instincts of a few producers and executives.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

Hubspot

NOVEMBER 5, 2015

Naked & Afraid - 2013. Doomsday Castle - 2013. Lost Survivors - 2013. Marooned with Ed Stafford - 2013. Television aside, there's also been an increase in survival-related film -- from blockbuster hits to documentaries and docudramas -- that have helped propel the preparedness movement. Man vs. Wild - 2006.

Television marketing 28

Television marketing Education Training Class 28

Content Standard

AUGUST 18, 2016

In April of 2014, a six-pound binder of stats, graphs, inspirations, and editorial resources and I were (very conspicuously) making our way through the streets of Boston for a job interview at a content marketing solutions company. ” I quickly noticed major developments in the written content I was editing.

Content Marketing 40

Content Marketing Advertorials Content Long Tail Marketing 40

Content Standard

JULY 13, 2016

Remember when we used to get news from a newspaper or a local television broadcast? Since 2013, three of eight networks included in the Pew study have logged increases in the proportion of users who get news on those platforms: Facebook, Instagram, and LinkedIn. Because Facebook is so huge, its reach is much larger. Native Ads.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Content Marketing Institute

DECEMBER 31, 2018

Did you know that, according to the Bureau of Labor Statistics , the average American still watches three hours of television per day? So we set the goal to be the world’s leading educational resource for content marketing to solve those audience issues. And we wanted to do this by the end of 2013. And I finally got it.

Planning 101

Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

LeadSquared

MAY 20, 2015

One search would give you 100,000 potential resources; but you lack the patience to go beyond page 1. YouTube is Google’s property, People looking for learning resources online are looking for video tutorials. You don’t have access to the same advertising resources as say “British Airways.”. It’s just easier for people.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

JANUARY 4, 2013

And in 2013, I can only predict that more advertisement "blockers" will be purchased, used, and created than ever before. 2) Online Television. People are using online television to watch the shows they love online whenever they way. More tools are bought today than ever before to block out advertisements. No problem at all!

Paid Content 28

Paid Content Inbound Marketing Telemarketing Advertising Agencies 28

Martech

NOVEMBER 15, 2021

Using sophisticated proprietary algorithms to blend different types of data, these platforms can provide marketers with valuable insights into how to better allocate their resources. Founded in 2013, the company has 90 employees. In addition to its NYC headquarters, the company has offices in Sacramento, California and Australia.

Marketing Attribution 110

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 110

Hubspot

JANUARY 17, 2014

Whether or not you agree that this campaign was a success, given how much time, resources, effort, and money were poured into it, you have to give it up for Ferrell and Co. They targeted current milk drinkers and created an ad for television, radio, and billboards. But it’s our job to feed the frenzy.". Or so we thought.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Content Standard

NOVEMBER 2, 2020

Even as television and film production shut down, studios found ways to create as much new content as possible—because content is monetizable. Pulizzi quoted Don Shultz’s 2013 CMW keynote speech: “CM is siloed inside the org. “We pay for it; we subscribe to it. What they have to do is break out.

Peer-to-peer 141

Peer-to-peer Marketing & Strategy Marketing Strategy Content Marketing 141

Contently

JUNE 15, 2016

In 2013, doctors warned there was a lack of transparency and too many dollars were wasted on poor treatment. With this new focus, the company wants to emerge as a leading resource for real-time health care data and the context for why it matters. Yet for the most part, the health care system in the U.S. is still broken.

Work Management 60

Work Management Marketing Management Television marketing Content 60

Content Standard

FEBRUARY 3, 2017

The Super Bowl is the world’s biggest televised event, and the biggest advertising day of the year. While this isn’t necessarily a new story, it bears repeating at this time of year as a reminder of how brands can overcome resource limitations to capitalize on the most high-exposure events and experiences.

Paid Search Agency 40

Paid Search Agency Ads Brand Identity Branding 40

SnapApp

MARCH 7, 2016

All these pieces should be easy to navigate in the resource areas on your site. . To circle back to Netflix’s House of Cards, at the 2013 MacTaggart Lecture Kevin Spacey spoke directly to a room full of television executives telling them to go with the flow and give audiences "what they want, when they want it.

Top of Funnel 91

Top of Funnel Content Wikipedia Paper 91

Hubspot

NOVEMBER 7, 2016

Trader Joe’s doesn’t have an official Facebook, Twitter, or Instagram account, nor will you see television ads. Finding out what motivates and challenges your consumers is arguably the most important part of a marketer’s job, which also means you have to allocate your marketing time and resources accordingly. 7) Dollar Shave Club.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

SnapApp

MARCH 8, 2016

All these pieces should be easy to navigate in the resource areas on your site. To circle back to Netflix’s House of Cards, at the 2013 MacTaggart Lecture Kevin Spacey spoke directly to a room full of television executives telling them to go with the flow and give audiences "what they want, when they want it.

Top of Funnel 48

Top of Funnel Content Wikipedia Paper 48

Spiralytics

JANUARY 16, 2023

With a hefty price tag attached to macro-, mega-, and celebrity influencers, companies with limited budgets often have to invest most of their resources in just one piece of content. Providing unparalleled digital marketing services since 2013, Spiralytics is a rapidly growing company in the Philippines and the U.K.

Statistics 112

Statistics Advertising Agencies Paid Search Agency Comparison 112

Adobe Experience Cloud Blog

APRIL 14, 2014

This book is a great resource for marketers of all levels—from lead generation beginners to the more advanced. For instance, at Salesforce’s Dreamforce 2013 conference, a competitor, SugarCRM, created a guerrilla campaign called “Escape Dreamforce”. Consider using a television show or movie as inspiration for your next infographic.

Lead Generation 48

Lead Generation Generation Webinar Metrics Leads 48

Webbiquity

FEBRUARY 7, 2012

92% of B2B buyers use online resources to research products and services. And 94% watch television shows on (gasp!) televisions, versus 23% who view TV shows online. Among the trends: paid search is projected to grow 15% in 2012 and 2013, followed by 13% in 2014.

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

MAY 15, 2013

They care about a unified, intuitive, and lovable brand experience, and considering both the medium and means through which prospects find and interact with your brand is imperative for marketers in 2013 and beyond. Today, the focus on measurement need also apply to a marketer''s content creation approach.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Single Grain

APRIL 28, 2020

The thought leaders behind the ad, Saatchi and Saatchi , were struggling to come up with good ideas about clothing stains when they realized that almost all ads on television feature people in clean clothes. More Resources: These 75 Tech Companies Are Giving Away Free Tools to Support Businesses During COVID-19.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Content Standard

AUGUST 10, 2018

Even the brand’s marketing crescendo-its annual televised Victoria’s Secret Fashion Show where the world’s biggest supermodels strut the runway accompanied by live celebrity performances is largely based on the notion of putting the product up on a separate pedestal to be observed and idealized by the target consumer.

Activities 48

Activities Advertising Agencies Paid Search Agency Planning 48

Hubspot

DECEMBER 14, 2015

Every business is trying to cash in on the spending frenzy with emails, social media posts, television advertisements, and other related efforts. I've must say, this might rival Netflix's "Yule Log" trailer from 2013. 6) JetBlue: How to Be a Thankful Traveler. Check out a few more ingenious microsites in this blog post.)

Examples 28

Examples Campaigns Microsite Advertising Agencies 28

Adobe Experience Cloud Blog

APRIL 8, 2014

In 2013, the media was fixated on the idea of the “brand story”, where brands deliver a consistent experience across all channels: paid, owned, earned, and shared. Even TV is becoming individually addressable: Millennials today spend their entertainment time online and only 44% of their TV watching time actually happens on a television.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Paid Search Agency 48

Hubspot

APRIL 5, 2017

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. Or perhaps you think of the Dove " Real Beauty Sketches ," a video with more than 67 million views to date.

Viral Marketing 78

Viral Marketing Brand Identity Branding Paid Search Agency 78

Hubspot

JANUARY 18, 2016

This is my go-to resource for GIF hunting. Launched in February 2013 by Alex Chung and Jace Cooke, GIPHY started out as a search engine for GIFs. Here's another stellar resource for uncovering GIFs. What's more, all of the GIFs are Hulu-branded and inspired by popular television shows. 9) GIFs From Last Night.

Marketing Websites 28

Marketing Websites Television marketing Wiki Tagging 28

Single Grain

JULY 21, 2020

Overview: Netflix is a subscription-based streaming service provider that provides online streaming of a library of movies and television series, including in-house produced original content. Slack was officially launched by Slack Technologies in August 2013. 46 Top Resources for SaaS Companies – A Link Roundup.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94