KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). The report, which highlights responses from more than 1400 B2B software marketers across the U.S.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

APRIL 4, 2014

White papers are a great area for B2B marketers because it allows them to showcase their research, results, and case studies of specific clients, which provides real-world proof that they can meet client expectations. Some forms of content that make sense in a resource content library include: Presentations. Email Newsletters.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

KoMarketing Associates

AUGUST 15, 2013

As more marketers become accepted into the authorship program, the information provided offers greater insight into the impact authorship has on brand visibility and at a high level, the performance of third party articles in search, where authorship has been enabled. Additional Articles & Resources. Final Thoughts.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Webbiquity

AUGUST 2, 2018

Would you go on Twitter to try and find a supply chain management solution, or would you (insert preferred search engine here) it? According to Econsultancy, 61% of consumers turn to begin their decision-making journey with a search engine. Let’s say you’re trying to make a decision between two companies.

Social Media 142

Social Media Media Marketing Management Allocation 142

KoMarketing Associates

MAY 22, 2014

Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). Helpful Resources. Helpful Resources. Helpful Resources. Search Engine Marketing Blog'

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Adwords 120

KoMarketing Associates

JULY 11, 2013

Analytics supports this assumption: Just over two-thirds of the B2B companies we have access to analytics for have “About” or “Company” section pages in their top 10 most viewed pages reports for 2013 year to date. Here aresome resources for setting up authorship: Google: Author information in search results.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

KoMarketing Associates

APRIL 7, 2014

In summer 2013, AdWords announced that advertisers can also add descriptions below their sitelinks, according to Search Engine Watch, which published the screenshot example below. Search Engine Advertising Search Engine Marketing Blog' Benefits of Sitelinks.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

KoMarketing Associates

JANUARY 6, 2014

Indeed, mobile usage is moving fast in today’s digital landscape As 2013 draws to a close, we’re seeing tremendous explosion in not just smartphone and tablet usage, but also in wearables like Google Glass, Sony SmartWatch, and more. What resources do marketers need to have ready to develop a mobile app? Related Posts.

Mobile Marketing 120

Mobile Marketing Ad Building Search Engine Marketing Startups 120

KoMarketing Associates

MARCH 21, 2013

Mullen’s four new marketing fundamentals offer some important takeaways for B2B search engine marketers. Here are some of the biggest ones I realized, organized by new marketing fundamental. Design is the New Marketing. Executing the B2B marketing message is more complex than ever before.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

SEPTEMBER 14, 2013

Consider that the reliance on channels is actually increasing, not decreasing, especially as it relates to the mid-market: Vendors expect channels to continue to be important – 50% of technology sales revenue is driven by resellers (according to a Forrester survey). B2B Search Engine Marketing Blog'

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

markempa

AUGUST 12, 2013

Search engine marketing ads? Well, according to Buzzfeed, it looks a lot like the consumerization of B2B marketing. GE Aviation created a “flight mode” campaign designed to promote its presence at the 2013 Paris Air Show. Content Marketing: Slow, steady pay off for manufacturer. Promoted tweets?

Paid Content 120

Paid Content Advertisements Advertising B2B Marketing 120

KoMarketing Associates

MARCH 5, 2013

It can often be difficult to find a path through the clutter to discover the best option in which methods and tools will be most useful and effective in a B2B marketing campaign. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Biznology

DECEMBER 6, 2012

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. Resources, as in human resources , was the almost unanimous answer. Yet search referrals dwarf all other ways customers get to company sites.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

KoMarketing Associates

NOVEMBER 28, 2012

GlobalSpec recommends industrial marketers use the following report highlights as a benchmark to measure their companies’ activities and to adjust their marketing strategies and positioning in 2013. Fuel Growth with Increased Spending.

Customer Surveys 120

Customer Surveys Paid Search Agency B2B Marketing Banner Ads 120

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. As the second half of 2012 gains momentum, marketers will have a wealth of information at their disposal about how to focus marketing efforts for the year to come.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Hinge Marketing

DECEMBER 3, 2014

Below is a comparison between the terms “search engine optimization” (blue), “SEO” (red), “search engine marketing” (yellow), and “content marketing” (green). 6) Google Analytics.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Content Standard

JUNE 23, 2016

SecurityIntelligence.com launched in 2013, generating 250,000 page views via 900 pieces in the first year. Marketers would be wise to remember that. Why Your Brand Needs Storytelling: Introducing the Content Marketing Continuum. Ask a search engine marketer. Ask a content manager.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

KoMarketing Associates

FEBRUARY 27, 2014

Earlier this month, news broke that Yahoo’s CEO, Marissa Mayer had started initiatives to get the company back into building its own search technology. This sparked debate amongst industry thought leaders on whether Yahoo could still be a viable player in the search engine market, as detailed on Search Engine Roundtable.

Search Marketing 120

Search Marketing Marketing Analytics Tools B2B Marketing Search Engine Marketing 120

KoMarketing Associates

APRIL 10, 2014

B2B content marketing strategies in 2014 must involve careful planning and execution to cut through the clutter on their way to visibility. While there may not be a clearly defined blueprint for success, there are several resources on today’s web that can assist B2B content marketers in crafting a successful strategy.

Marketing Strategy 120

Marketing Strategy Marketing & Strategy B2B Marketing Video Marketing 120

KoMarketing Associates

NOVEMBER 23, 2013

The use of micro data, in particular schema.org, is becoming a more important component of search engine optimization for web marketers. Many resources on schema.org and rich snippets focus on consumer-oriented benefits like ratings and product listings, making this functionality less frequently discussed in B2B marketing.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Template 120

Biznology

JANUARY 13, 2015

Before you start going through the five stages of grief (denial, anger, bargaining, depression, acceptance), please learn a little bit more about what you’re doing wrong with your search engine marketing strategy before Google thwacks you on the nose. Duplicate Titles and Meta Description (MC Nov 18, 2013).

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

KoMarketing Associates

MAY 19, 2014

If resources are available, take “content” development to a next level with more comprehensive actions. Actions from 2013’s Boston Marathon sparked significant outreach to team members here at KoMarketing; checking in for safety and updates. Search Engine Marketing Blog Search Engine Optimization'

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

KoMarketing Associates

JANUARY 13, 2014

The same can be said for B2B content marketing. In a recent KoMarketing post about including third-party quotes and references to build out a comprehensive resource for readers, Derek discussed the merits of providing our audience with collaborative, well-curated content. Content Marketing Search Engine Marketing Blog'

B2B Marketing 120

B2B Marketing Content Marketing Curation B2B 120

KoMarketing Associates

JANUARY 13, 2015

Compiling lists of “best in class” social profiles provides readers with a valuable resource they can visit time and time again and could also open communication channels with said organizations. Examples: 5 Fresh B2B Marketing Stats & What They Mean to You. 44+ Mobile Marketing Statistics for the B2B Internet Marketer.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

KoMarketing Associates

JANUARY 24, 2017

It also means understanding the types of web pages and websites that appear in existing search engine results. Search engine marketers can optimize content day and night, but when it comes down to it – Google does whatever it wants. As an search engine marketer, I’m certainly guilty of getting lost in analysis.

Organization 120

Organization SEO Practices Best Practices 120

seo.co

FEBRUARY 8, 2023

User Data is Key Everyone pretty much knows by now that Google controls the search engine market and that user experience is one of the main ways they judge the value and ranking of your site. This makes visual content a perfect tool for naturally bolstering your search engine optimization (SEO) efforts.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

Webbiquity

FEBRUARY 11, 2014

Brian Dean offers a handful of simple yet effective rank-improving tips from people not naturally inclined to SEO work, from a clever tactic for getting mentioned in link roundups (one of the few remaining manual link-building strategies that still work) to how to get featured on resource pages. Best Guides to Search Engine Ranking Factors.

Tactics 100

Tactics SEO Tips Keywords 100

Webbiquity

AUGUST 5, 2013

Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. 93% of marketers use social media for business. State of Search ). State of Search ). Facebook, Twitter and Google+ are the most popular social networks with search engine marketers.

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Biznology

OCTOBER 15, 2013

Real Science circa 2013. Search Engine Marketing (business2community.com). What Author Rank Has To Do With Your Content Marketing (business2community.com). Sort of like manufacturing Google’s perfect woman! A girl that Google cannot resist, if you will. Google Chooses Speed Over Content From Sites.

Paper 80

Paper Google Adsense Demand 80

Valasys

AUGUST 9, 2019

The Hummingbird algorithm update on 22nd August 2013 (to do away with the retrogressive Black Hat SEO strategies of excessive keyword stuffing & buying of backlinks which led to the creation of low-quality content & took away the trust factor essential for domain optimization). Convergence of SEO with Evolving Content.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Webbiquity

APRIL 29, 2014

email marketing. ” Inbound Marketing: 15 tactics to help you earn attention organically by MarketingSherpa. ” Engagement, content, and relevancy are keys to “email SEO”—and a solid approach to email marketing regardless. Social Search Engine Marketing Throws Search Experts A Lifeline by MediaPost.

Paid Content 100

Paid Content Brand Identity Branding Multi-Channel 100

Single Grain

AUGUST 24, 2022

Google holds 83% of the search engine market share worldwide: On average, businesses make $2 in revenue for every $1 spent on Google Ads. Key Services: Search Engine Optimization (SEO). Search Engine Marketing (SEM). Social Media Marketing. Content Marketing. SaaS Marketing.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Paid Social Agency 59

KoMarketing Associates

JULY 5, 2013

Why It’s Good: Google Analytics does a great job in using their page for showcasing tutorials, case studies, and platform resources through traditional links, graphics, video presentations, and most importantly: Google Hangouts. Additional Resources. B2B Google+ Search Engine Marketing Blog Social Media Strategies'

Google 120

Google Examples B2B Marketing Analytics Tools 120

Webbiquity

JANUARY 17, 2011

Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

FEBRUARY 7, 2012

92% of B2B buyers use online resources to research products and services. ” He explains what it means for B2B marketers when buyers are essentially able to create their own UI. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process by Search Engine Watch. ** 5 STARS.

Paid Content 100

Paid Content Social Media Statistics Research 100

nDash

FEBRUARY 28, 2020

Now, your inbound services might include social media marketing, influencer marketing, email marketing, PPC advertising, video, podcasting, the ever-evolving demands of search engine marketing—anything and everything to help your clients cut through the noise and retain attention.

Work Management 59

Work Management Hubspot Marketing Management Service 59

Webbiquity

FEBRUARY 24, 2015

Not every resource or tactic cited is appropriate in all situations. 18 Social Media SEO Resources to Improve Your Search Ranking by Social Media Examiner. ” 6 Ways to Earn Higher Rankings Without Investing in Content Creation and Marketing – Whiteboard Friday by Moz.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100