Contently

SEPTEMBER 24, 2021

LinkedIn launched a feed to become the social network for your weird work persona. In October 2013, a hot social media startup, started by a trio of Stanford students, released a feature that would alter the course of social media: Stories. Educational content is already huge. Narrator: They would not.) First Facebook.

Social Networks 216

Social Networks Social Media Facebook Verticals 216

SpotMe Blog

MAY 11, 2023

This could be anything from pharma product launches and medical education events to congresses or satellite symposia. Ashfield MedComms specializes in creating and delivering engaging, scientifically accurate, and customized content to support clients in their medical education, communication, and marketing efforts.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

SocialPilot

FEBRUARY 9, 2024

Neal Schaffer Neal’s blog (nealschaffer.com) has more than 500 blog posts to help support your digital and social media marketing He is a respected educator who teaches social media marketing at Rutgers University Business School as well as influencer marketing at UCLA Extension Neal has written 4 must-read books on social media marketing.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Strategic-IC

JANUARY 18, 2019

How is Marketing in Education Technology evolving? If we're looking at 2018, so maybe going back five years to 2013, I think some of the shifts we've seen are probably common across many sectors and industries. We're finding that the buyer is lot more educated, a lot more informed. Interview Transcript.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Education Work Management 48

Brandpoint

JANUARY 21, 2021

However, as I learned more (my director in my first EB job in 2013 made me source candidates exclusively for my first month) I realized that Recruiting is to EB as Sales is to Marketing. When walking into my first EB role I didn’t realize how much educating I’d have to do. What I didn’t know about was recruiting.

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Brand Identity 143

Convince & Convert

AUGUST 31, 2015

We investigate three of the biggest: Twitter, LinkedIn, and Facebook. From the 2013 Boston marathon attack to the deaths of Osama Bin Laden and former British Prime Minister Margaret Thatcher, Twitter has consistently delivered groundbreaking news stories to the world ahead of the likes of Google and CNN. The Impact of Social Media.

Social Media 158

Social Media Media Ad brokers Twitter 158

KoMarketing Associates

DECEMBER 9, 2013

Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Marketing Insider Group

MAY 19, 2014

Linkedin launched in June, 2003. National Library of Medicine, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013. Most educators and psychologists agree that the ability to focus attention on a task is crucial for the achievement of one’s goals. This was 1999. Before Facebook.

Social Media 100

Social Media Mobile Advertising Media Stats 100

Marketing Insider Group

DECEMBER 10, 2013

One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. So I started with the most popular conferences from that 2013 post. Funnel 2013 was a tremendous success. DemandCon Educational Marketing & Sales Events | Demandcon. I attended a few. Spoke at a few. crowd rank.

Conference 100

Conference Peer-to-peer Planning Best Practices 100

KoMarketing Associates

JANUARY 23, 2014

B2B Email Marketing – 2013 Statistics. Given the wealth of information, research, and reviews out there with which buyers can educate themselves, this statistic isn’t too surprising. With buyers being more educated and research-driven than ever before, understanding when and how they think is crucial to closing your next deal.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Webbiquity

NOVEMBER 27, 2018

BizBash , the leading publication for event professionals in North America, recently published its list of the Top 500 People in Events , in various categories such as agencies, audiovisual / lighting design, and event education. 18 (26%) have inactive accounts (anywhere from two months to more than two years with no new tweets).

Paid Search Agency 217

Paid Search Agency Twitter Trade Show Social Networks 217

Exo B2B

OCTOBER 16, 2020

By combining a “best answer marketing strategy” together with “do well by doing good” values, he’s attracted top industry marketing talent and clients including LinkedIn, SAP, 3M, Dell, Oracle, Adobe and Content Marketing Institute.» LinkedIn : [link] WebSite/blog: [link] Senior Partner Analyweb Inc. no false accounts).

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Marketing Insider Group

MARCH 5, 2013

Please follow Paula online on Twitter , LinkedIn and Google+. In his article Trends for 2013: The Rise of the Entrepreneur , J.D. Meier tells us that 2013 is the Year of the Entrepreneur and due to economic pressures and competition, innovation to find new ways to do things more efficiently is in demand.

Creativity 100

Creativity B2B Thought Leadership Work Management Paid Search Agency 100

Seismic

MARCH 18, 2021

By early 2013, as we moved from the adoption phase to the engagement phase, I learned that starting small was a mistake. When we piloted LinkedIn Sales Navigator (then LinkedIn Sales Executive), I learned that, although starting small was the easiest option, there was a significant downside.

Ad Building 52

Ad Building Sample User-Generated Content Training 52

Hinge Marketing

OCTOBER 26, 2020

Clients are changing the way they educate themselves and how they look for and evaluate professional services providers. The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey. About the Study .

Buyer's Journey 118

Buyer's Journey Studies Consulting Webinar Metrics 118

Hubspot

FEBRUARY 2, 2017

LinkedIn is a highly valuable tool to network with like-minded professionals. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform. How to Run LinkedIn Ad Campaigns. The body of a LinkedIn ad can be up to 75 characters long. Actually, yes.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

NuSpark Consulting

JULY 13, 2016

You never know where a person will come across information online or where they might be in their buyer’s journey, so it pays to broaden the scope, and educate everyone in your organization on how to use social effectively. At the very least their personal social profiles like LinkedIn should be fully optimized.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Marketing Insider Group

NOVEMBER 21, 2013

Thanks to Amanda Maksymiw , Joe Pulizzi , Ann Handley , Tim Washer , Todd Wheatland , Joe Chernov , Rob Yoegel and Jesse Noyes for sending me their ideas on the top content of 2013. They provided some amazing suggestions and mostly agreement (see below) on what was the best branded content of 2013.

Video Marketing 100

Video Marketing Brand Identity Branding Training 100

Marketing Insider Group

MARCH 5, 2014

Our customers will read and consume long form content as long as it meets the 2 needs of ALL content: is it interesting (storytelling) and does it meet a need (inform, educate or entertain). And if you are looking for more examples, here are Unbounce’s Top 10 Big Content Resources of 2013.

Content 100

Content Gartner Barriers Paid Search Agency 100

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. We’re not limited to TV-style ads or perfectly polished educational videos. Educational : These are informative and can create brand awareness for new customers. Landscape feed. Portrait feed.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

ViewPoint

OCTOBER 11, 2012

Get Involved in the Dialog and Shape the Conversation from an Education Standpoint. He talks about how buyers have more access to more information than ever before, adding, “The buyer has access to your customer base, to my customer base, to my client’s customer base online, through LinkedIn, through Quora, and through social groups.

Demand 120

Demand Process Work Management Marketing Management 120

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. 22 Content Marketing Facts and Statistics. TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Content Standard

FEBRUARY 4, 2015

The research center conducted the survey in September 2014, drawing usage data from Facebook, Twitter, LinkedIn, and Instagram. This represents a significant increase in daily usage compared to 2013’s 63 percent, a growth that could be attributed to Facebook’s video push last year. In other words, people watched 3.6

Social Media 40

Social Media Internet Marketing Facebook Linkedin 40

Marketing Insider Group

DECEMBER 18, 2012

I believe the forces of Content Marketing and Social Business have made great strides in 2012 and will continue to move forward in 2013. Inspired by Joe, I said the main point was that “good content educates, entertains or even amazes your audience because it starts with a focus on them, not you.” Focus On The Customer.

Content Marketing 100

Content Marketing Content Advertising Agencies Work Management 100

Marketing Insider Group

FEBRUARY 5, 2013

Here are the facts: Since 2002, I’ve been the Chief Content Officer of MarketingProfs , a training and education company. Those who kill it with content in 2013 and beyond are those brands that view publishing as a privilege. Tell us: who is Ann Handley ? Chapman and I talked about in Content Rules. Photo Source.

Planning 100

Planning Brand Identity Branding Content 100

Marketing Insider Group

AUGUST 20, 2013

The % of companies new to the Fortune 1000 has grown from 35% (1973- 1983) to 45% (1984-1993) to 60% (1994-2003) to over 70% (2004-2013) in each of the last 4 decades. Health care, education and income have the biggest impact on life satisfaction. Only 11% define having a lot of money as a definition of success.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Biznology

NOVEMBER 1, 2012

In the digital age, no one knows in October of 2012 what they will need in November of 2013, but that is when the budget is set for it–if “set” is even the right word. You must educate your customer–you must create the need. I am not sure if the Internet screwed that up, but it screwed up everything else.

B2B Sales 80

B2B Sales Process Sales Qualified Leads B2B 80

Hinge Marketing

JANUARY 3, 2014

Your firm’s educational content, including guides, blogs, and white papers, helps your firm establish its place in the online world as an authority in your industry. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. You Can Show What You Know.

Planning 48

Planning Content Marketing Work Management Blogger 48

SmartBug Media

MARCH 19, 2020

When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. Video Brewery is a great resource for finding freelancers to create custom videos for your business, and it is also an excellent source for video marketing education. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Lake One

JUNE 27, 2019

A 2016 LinkedIn report found nearly 60% of teams that reported sales and marketing alignment saw customer experience improvements, and a 2013 report from Marketo found companies with sales & marketing alignment are 67% better at closing deals and drive 209% more revenue. The results can be huge.

Marketing Qualified Leads 40

Marketing Qualified Leads Lead Ranking Examples Top of Funnel 40

Lake One

JUNE 25, 2019

A 2016 LinkedIn report found nearly 60% of teams that reported sales and marketing alignment saw customer experience improvements, and a 2013 report from Marketo found companies with sales & marketing alignment are 67% better at closing deals and drive 209% more revenue. The results can be huge.

Marketing Qualified Leads 40

Marketing Qualified Leads Examples Lead Ranking Top of Funnel 40

Content Standard

DECEMBER 4, 2017

A 2014 survey of B2B content marketers by LinkedIn’s Technology Marketing group found thought leadership to be the second most common goal of content marketing after lead generation. David Brooks of the New York Times memorably skewered the concept in a satirical 2013 opinion column, and he wasn’t the first either.

Thought Leadership 99

Thought Leadership B2B Thought Leadership Paid Search Agency Work Management 99

Marketing Insider Group

MARCH 7, 2013

We are educating content marketing folk to think a little differently about curation and embedding list content inside blogs. We have a big new responsive/mobile re-styling due on the 18th of March 2013. Tell us about a tough or interesting challenge your team faces. Our challenge is one of alerting people to the possibility of lists.

Brand Identity 100

Brand Identity Branding B2B Thought Leadership Blogger 100

Hubspot

SEPTEMBER 22, 2015

Or what if the skills that marketing departments are hiring for aren't actually the skills listed in marketers' LinkedIn profiles? To help answer these question, HubSpot and LinkedIn created The Marketing Skills Handbook: A Deep Dive Into Today's Most In-Demand Marketing Jobs.

Demand 28

Demand High Quality Lead SEM Work Management 28

Hinge Marketing

AUGUST 1, 2014

As important as it is to provide customers with a valuable service, it’s as equally important to educate audiences through consistent, high-quality content. Catalyst, a B2B brand strategy company, used Flipagram to highlight 2013 with its Instagram photos. On Twitter or LinkedIn? So what are you waiting for?

Video Marketing 48

Video Marketing Service Case Study Case Studies 48

Hinge Marketing

JANUARY 23, 2015

Content marketing and curation has become an important tactic for professionals looking to educate and engage clients and prospects on social media. Explain the contents within the article 6. Highlight the key point/s in the article 7.

Curation 48

Curation Differentiation Social Media Media 48

Hubspot

FEBRUARY 27, 2019

LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform.

Linkedin 101

Linkedin Paid Search Agency Ads Campaigns 101