KoMarketing Associates

MAY 21, 2013

When we think of SEO, we think about the big three search engines (Google, Yahoo, and Bing) and how well our website(s) perform in the results of these search engines. After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales.

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

KoMarketing Associates

JANUARY 16, 2013

This year, as I got to thinking about the ways in which we’ll make our B2B content marketing collateral stand apart from the crowd and ultimately drive results for our clients, I turned to the 2013 Academy Award nominations. Do you have ideas about content generation for the year 2013?

Content Marketing 120

Content Marketing Planning Best Practices Content 120

KoMarketing Associates

JUNE 18, 2013

My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+. If you have any questions about the presentation, don’t hesitate to send a message or connect via Twitter or Google+. Bonus: The theme is Top Gun.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Because the Google Shopping results utilize photos, they tend to draw more attention than the other text ads on the page. Screenshot via Google.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

OCTOBER 10, 2013

The panel, a Q & A on content marketing, was both entertaining and informative, and there were some great takeaways (thanks for the coverage Outspoken!). At the conference, I was also able to catch a few sessions on link building, structured data, social media and even Google Glass. See Mike Arnesen’s full presentation here.

Search Engine Marketing 120

Search Engine Marketing Search Marketing Keywords Social Media 120

SocialPilot

FEBRUARY 9, 2024

Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? His post covers everything from Facebook ads to internet marketing. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

JULY 27, 2016

With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. Despite the incredible potential, China is a unique market, and many companies lack the knowledge and expertise necessary to succeed in online marketing in China. As of December 2015, 33.8%

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

Biznology

AUGUST 20, 2014

With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need , marketers have increasingly turned to mobile search as a major component of their pay-per-click ad campaigns. The post Does mobile search work for your business? Much, much harder.

Paid Search Agency 80

Paid Search Agency Mobile Advertising POS Business 80

KoMarketing Associates

SEPTEMBER 9, 2013

Discover 2013 – September 16th-18th – Raleigh, NC. Commercial Service marketing partner, several members of the KoMarketing team will be traveling to Raleigh next week to participate in Discover 2013. Commercial Services department: “DISCOVER 2013 is the premier conference for U.S. According to the U.S What’s Next?

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

KoMarketing Associates

APRIL 11, 2013

Other times they reinforce the existing direction of marketing tactics and strategy. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report. Google Search Quality Guidelines.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

AUGUST 29, 2013

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Event Information and User Interaction.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Webbiquity

JANUARY 2, 2013

Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. ” ( Marketing Charts ). iMedia Connection ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

DECEMBER 9, 2013

As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries. Moz’s 2013 Search Engine Ranking Factors. In the 2013 survey, Moz interviewed more than 120 search marketers who offered their opinions on more than 80 ranking factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Convince & Convert

OCTOBER 30, 2014

A day later you notice the post has been indexed by Google, and it’s at #4 on the second page one of your main keywords. A week later, you check that keyword again in Google, and lo and behold, it’s now at #5 on page one. Do Search Engines Use Social Signals to Directly Drive Rankings? Not great but it’s a start.

SEO 167

SEO Correlation PageRank Social Media 167

KoMarketing Associates

AUGUST 15, 2013

It’s not that B2B marketers fail to understand the adoption rates of social media platforms and their influence in online behavior, it’s the lack of clarity between time and investment in social media activity for business purposes, with measurable marketing gains, that leads to B2B marketing unease.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Webbiquity

AUGUST 2, 2018

More businesses need to take their cue from Stockton. While there’s definitely an argument to be made for brand awareness, are these the right customers for your business? To answer this, we’re going back to Marketing 101 and calculating your service obtainable market , or SOM. Social media marketers spend, on average, 2.5

Social Media 144

Social Media Media Marketing Management Allocation 144

KoMarketing Associates

DECEMBER 27, 2012

We welcomed new team members, delved deeper in search engine marketing, and became more adept in broader B2B marketing concepts. We hope you enjoy and let us know your feedback via comment, Facebook , and Google+. Wishing you and your teams the best in 2013! Connect with Mike on Google+ and LinkedIn.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

FEBRUARY 18, 2014

Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. While some believe SEO will become increasingly important, others say that SEO is dying, fearful of new Google algorithms updates and the demise of guest posting. Image Galleries. The result? News Stories.

SEO 120

SEO Paid Search Agency B2B Companies 120

Biznology

DECEMBER 2, 2013

If a search marketer wanted the good stuff, the top-shelf accurate data that leads to smart business decisions, it usually required a significant amount of work to find and assemble the data. The data was from July 2013, the most recent month of data in our system. But it’s free for a reason. It just isn’t precise.

Spending 80

Spending SEM Advertising Agencies Verticals 80

Biznology

NOVEMBER 25, 2013

If a search marketer wanted the good stuff, the top-shelf accurate data that leads to smart business decisions, it usually required a significant amount of work to find and assemble the data. The data was from July 2013, the most recent month of data in our system. But it’s free for a reason. It just isn’t precise.

Spending 80

Spending SEM Advertising Agencies Verticals 80

KoMarketing Associates

JANUARY 6, 2014

Indeed, mobile usage is moving fast in today’s digital landscape As 2013 draws to a close, we’re seeing tremendous explosion in not just smartphone and tablet usage, but also in wearables like Google Glass, Sony SmartWatch, and more. What resources do marketers need to have ready to develop a mobile app? Related Posts.

Mobile Marketing 120

Mobile Marketing Ad Building Search Engine Marketing Startups 120

KoMarketing Associates

MARCH 21, 2013

Mullen’s four new marketing fundamentals offer some important takeaways for B2B search engine marketers. Here are some of the biggest ones I realized, organized by new marketing fundamental. Design is the New Marketing. Executing the B2B marketing message is more complex than ever before.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

MARCH 5, 2013

As it stands now, we believe the following 10 tools lead the pack as the best available resources to improve organization, campaign integration, visibility, awareness, and productivity for B2B marketers in 2013. Google analytics allows B2B marketers to measure data on any time scale (daily, weekly, monthly, etc.)

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

Biznology

DECEMBER 6, 2012

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. Search is at the center of all those queries.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

KoMarketing Associates

OCTOBER 28, 2013

Two weeks ago I headed to Chicago for DMA 2013. My goal was to catch a few sessions, network with other B2B marketers, and learn about some of the new marketing technologies being showcased. Overall, the DMA was a great event and offered a lot of valuable information for B2B marketers, direct marketers, and everyone in between.

B2B Marketing 120

B2B Marketing B2B B2B Thought Leadership Lead Scoring 120

Marketing Insider Group

APRIL 24, 2023

For years, websites like Facebook and Google have been gathering user data for targeted advertising and sales to third-party sites. At first, it seemed harmless to collect personal data from users to help show search results for relevant products and services.

Paid Search Agency 214

Paid Search Agency Privacy Advertising Agencies Transparency 214

KoMarketing Associates

MARCH 15, 2013

When creating a search strategy, it’s important to know where to focus your time and money to get the best results and drive conversions. To do that, we need to know which pages are most important to the overall business goals. There’s a lot that goes into an online marketing strategy but make sure you have the fundamentals covered.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

QuanticMind

NOVEMBER 16, 2016

” – Ernst & Young, “Marketing’s Two-Headed Beast,” November 2013. Search staples, such as keyword analysis, copywriting and image-based product listings, can be used to inform messaging in other channels, such as social and display. . You’ve probably struggled with this two-headed beast yourself.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Content Standard

JUNE 23, 2016

What “Idea Surgery” Looks Like for Enterprise Marketers: Tim Urban of Wait But Why. Tim Urban, founder of the blog Wait But Why , represents the story side of the fusion taking place in business today. SecurityIntelligence.com launched in 2013, generating 250,000 page views via 900 pieces in the first year.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Biznology

JANUARY 13, 2015

The initial conversation generally almost always reveals that the client feels victimized by Google. They’re looking for the easy solution (generally, buying more backlinks and optimizing tags and copy) but Google has evolved quite a lot in the recent past and things will never be the same again. You’ve a Chequered Past.

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

KoMarketing Associates

NOVEMBER 23, 2013

Via the Schema.org website : On-page markup enables search engines to understand the information on web pages and provide richer search results in order to make it easier for users to find relevant information on the web. Example in Search Engine Results. Organization: Local Business. Query: used forklifts.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Template 120

KoMarketing Associates

MAY 19, 2014

With link building still in mind, we need to be more focused on the business of helping others in their own online marketing endeavors. Here are four concepts we use to help others that hopefully lead to our clients acquiring high quality links and long term business relationships. Offer To Help Someone BEYOND the Business Norm.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing Tagging 120

KoMarketing Associates

JANUARY 24, 2017

In recent years, we have seen Google become much more intelligent when it comes to the user intent behind search queries (related searches, for example). As Lee Odden notes in this article , “There is a little bit of hating on SEO these days, but as long as there is Google, SEO will be a staple in the content marketing mix.

Organization 120

Organization SEO Practices Best Practices 120

Biznology

OCTOBER 15, 2013

Why is Google being such a dick? Because there’s not only billions of dollars being spent of getting to the top of Google, but everything to lose — losing just one spot, going from 2nd to 3rd, to say nothing about going from a top-three organic result on Google to the fifth spot. Heaven forbid, the second page.

Paper 80

Paper Google Adsense Demand 80

EMagine B2B Blog

JANUARY 29, 2013

In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers , which is the basic definition of inbound marketing. 2013 is a new year, and a year to focus on the three keys to success; namely content development, SEO, and social media. You say you did that in 2012? Did you really?

B2B Marketing 40

B2B Marketing Marketing Analytics Tools B2B Paid Search Agency 40

KoMarketing Associates

DECEMBER 21, 2012

Content marketing dates back to before digital marketing ever had a place in overall marketing strategy. What can we learn from the Ghost of Content Marketing Past? Find your story , tell it well, and watch your business grow. Copyblogger sums it up nicely: “Content marketing is everywhere you look, or listen.”

Planning 120

Planning Content Marketing Television marketing Advertising Agencies 120

Single Grain

APRIL 25, 2022

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. Let's begin.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52