KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

Marketing Insider Group

NOVEMBER 12, 2014

I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

NuSpark Consulting

FEBRUARY 4, 2012

I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. The poll was promoted throughout LinkedIn Groups; a mix of b2b marketing and sales groups that I am a member of. I received 172 votes and the results were quite interesting.

Lead Generation 100

Lead Generation Paid Search Agency Generation Customer Surveys 100

Martech

JANUARY 20, 2022

Peppertype.ai, for example, offers to draft content specifically for Twitter and LinkedIn as well as conventional blogs. According to a recent IBM report , over half of executives expect AI to change the way content creators do their work. NeuralText automatically optimizes content for SEO.

Lock-In 133

Lock-In Content Copywriting Vendors 133

Computer Market Research

OCTOBER 27, 2014

For most, LinkedIn is a social platform for networking, recruiting, and findings jobs, but few realize its true potential towards the channel. Information such as contact name, job title, company, contact information, and associated profiles, makes LinkedIn give sites such as data.com a run for its money. million LinkedIn Groups.

Advertising Channels 60

Advertising Channels Linkedin Marketing & Strategy Ideal Customer Profiles 60

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. And, there are those of us who know that social media works, but the fact is few B2B marketers have succeeded in implementing social media successfully.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

Everything Technology Marketing

MAY 30, 2012

What forms of content work better than others? The 30,000+ member B2B Technology Marketing Community on LinkedIn is conducting its annual B2B Content Marketing Survey to answer these questions, better understand the current state of content marketing in the B2B space, and to identify key challenges as well as best practices.

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing B2B 100

Top Rank Marketing

AUGUST 2, 2023

As early as 2012, our own esteemed thought leader, Lee Odden, began blogging and speaking on the topic of influencers for B2B brands. Your expertise and perspectives will shape the trajectory of influencer marketing for B2B brands, shedding light on what works, what doesn’t, and the future of influence beyond 2023.

Customer Surveys 84

Customer Surveys B2B Marketing B2B Marketing & Strategy 84

SocialPilot

FEBRUARY 9, 2024

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

LeanData

OCTOBER 13, 2022

See if one or more on the list below seems a bit, um, familiar to you: You get a notification from LinkedIn that someone has viewed your profile. In B2B, too many professional revenue team members deploy tactics that just don’t work for today’s newly empowered buyers. . In her B2B life, she detests her 2012-like experience. .

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Onalytica B2B

SEPTEMBER 7, 2018

1 Oncology Pharmaceutical Company in Bangladesh in 2012. I have worked as Country Manager for Sri Lanka, Latin America (Puerto Rico & Cuba), West African Countries like Ghana, Kenya and Mauritania. In 2016, I worked at No 1 Pharmaceutical and Food Brand Company Square Group, Bangladesh as an Executive International Marketing.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Adobe Experience Cloud Blog

JANUARY 13, 2012

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. Use the dominant formats, namely Facebook, LinkedIn, Twitter, Google+ and StumbleUpon. 1. Weak U.S.

Social Media 48

Social Media Social Marketing Planning Media 48

Webbiquity

MAY 14, 2019

Parsimony has been doing this sort of work for several years now and through its efficiencies and expertise in research methodology and statistical programming has developed a process for delivering an affordable, concise, and accurate report that tells educators whether a program is having the desired impact on students. Year founded: 2012.

Word of Mouth 152

Word of Mouth Education Statistics Course 152

Contently

MARCH 30, 2020

We live in a world of conflicting projections—charts that loosely map the best- and worse-case scenarios for our work and personal lives as COVID-19 looms. We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Online Marketing Institute

DECEMBER 6, 2011

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends. It was no surprise to us that content marketing remains a top priority for marketers in 2012. LinkedIn: 39% increase. I was surprised at the jump in Twitter AND LinkedIn usage.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Tomorrow People

OCTOBER 10, 2012

Drawing on the agency’s successful social marketing strategy, the talk, ‘Create a buzz around your brand using Social Media’ will cover key topics including: Effective use of Facebook, Twitter and LinkedIn. This will take place on 26th October 2012 at the ICC in Birmingham, UK. Attracting and retaining business.

Buzz 120

Buzz Social Media Brand Identity Branding 120

Tomorrow People

OCTOBER 10, 2012

Drawing on the agency’s successful social marketing strategy, the talk, ‘Create a buzz around your brand using Social Media’ will cover key topics including: Effective use of Facebook, Twitter and LinkedIn. This will take place on 26th October 2012 at the ICC in Birmingham, UK. Attracting and retaining business.

Buzz 120

Buzz Social Media Brand Identity Branding 120

Hubspot

MAY 7, 2012

Visual content has taken 2012 by storm, and leading the pack is the much beloved (and sometimes bemoaned) infographic. What has 2012 delivered marketers in the way of awesome infographics? Take a look at our favorite marketing infographics so far in 2012! Seriously Awesome 2012 Marketing Infographics. Ha, just kidding.

Best Practices 28

Best Practices Hubspot Mobile Marketing Social Networks 28

Adobe Experience Cloud Blog

AUGUST 31, 2011

Here is one example- creating social customer profiles: Social contacts allow you to access social profiles like Linkedin, Twitter, and Facebook, deeply integrated into salesforce.com. Announcements here include: Heroku now works for Java. Step 3: Create a Customer Social Network & Product Social Network.

Jigsaw 48

Jigsaw Salesforce.com Social Networks Ideal Customer Profiles 48

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). Pay attention and find what works for you! What works best on one social media platform may not translate to other platforms. Instagram, Pinterest, and Facebook are visual platforms whereas Twitter and LinkedIn are typically used to distribute news.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

ViewPoint

DECEMBER 10, 2013

Chad was voted Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals 4 years in a row—2010, 2011, 2012, and 2013. Sales Tools to Leverage LinkedIn. Make People Want to Work for Your Company. Create a short video that shows your office and the people who work in it.

Buzz 120

Buzz Lead Ranking Linkedin Video Marketing 120

Vidyard

JUNE 30, 2021

With the new era of video in business upon us, the re:connection documentary comes at a pivotal time when business leaders need to shift their thinking about the future of work and the role of video in sales and across their business,” said Tyler Lessard, chief video strategist for Vidyard and executive producer of the film.

Video Marketing 65

Video Marketing Paid Search Agency Business Advertising Agencies 65

Marketing Insider Group

OCTOBER 9, 2012

e6e6e6 ;'> October 1, 2012 9:23 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> October 3, 2012 3:29 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> October 4, 2012 9:45 am via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> October 3, 2012 9:14 am via HootSuite Reply Retweet Favorite. TopRankMarketing.com.

B2B 100

B2B Top of Funnel Digital Marketing Funnels Conference 100

B2B Marketing Traction

JANUARY 3, 2014

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. ” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. Continue what works and add new tactics in a measured way. Create your Google+ Company Page.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. She is a speaker, author, and current member of the LinkedIn Influencer program. Currently, she works as the Chief Content Officer for MarketingProfs. Find her on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Sprout Social

FEBRUARY 27, 2017

LinkedIn Statistics. Not bad for a year’s work, right? LinkedIn Statistics. As the world’s largest professional network, LinkedIn continues to grow. With LinkedIn demographics vastly different than most other networks, it’s important to know what’s going on with the channel. Facebook Statistics. Twitter Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Hubspot

MAY 14, 2014

Over the past two years, LinkedIn has quickly evolved from a cocktail party for recruiters and job seekers to something much more substantial: an epicenter for content -- particularly branded content. LinkedIn''s evolution began in May 2012 with the acquisition of SlideShare , and it continued with the purchase of news-reader app Pulse.

Paid Search Agency 28

Paid Search Agency Linkedin Companies Clickthrough 28

SocialPilot

MARCH 5, 2024

In addition to that, you can also monitor and export analytics of numerous social media platforms, such as Twitter, LinkedIn, Instagram, and Pinterest. So using this metric, you can figure out which form of content is working for you and which isn’t. Yes, you heard that right! But that’s not all. But here’s a piece of bad news.

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Marketing Insider Group

SEPTEMBER 11, 2015

Best choice for targeting a niche professional audience: LinkedIn Sponsored Updates. LinkedIn provides unmatched targeting based on first-person qualified data, reaching professionals with an aspirational mindset. 91% of business marketers prefer LinkedIn for content distribution – more than any other platform. The numbers.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Brandpoint

APRIL 24, 2019

This caliber of PR professional is a perfect representation of the type of hard work celebrated by the PRSA in the annual Minnesota PRSA Classics Awards. Padilla, and the Young Professional — now called The Rising Star Award — began in 2012. Do great work. Follow MN PRSA: Facebook | LinkedIn | Twitter.

PR 120

PR Public Relations Broadcasting Communities 120

KoMarketing Associates

JANUARY 23, 2014

There’s no denying it—today’s B2B marketers have their work cut out for them. In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. 10 of the Best B2B Internet Marketing Infographics of 2012. We would love to hear more via comments below.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Contently

MAY 23, 2016

Facebook Live … LinkedIn Instant Articles … Google AMP … Chat bots ! For instance, on Thursday evening, one of our recent posts—” 13 Works of Classic Literature With Upworthy Titles “—started going viral on the /r/books subreddit. Lately, it seems like I only talk about platforms.

Viral Marketing 94

Viral Marketing Advertising Mediums Linkedin ROI 94

Customer Experience Matrix

JANUARY 22, 2014

Leadsberry is among the oldest of these systems, launched in July 2012. On the other hand, it adds a powerful survey tool, easy conversion of emails to Facebook, Twitter, and LinkedIn messages, and easily created “instant offers”. The system was released in mid-2012 and starts at $1,050 per month including a Dynamics license.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

KoMarketing Associates

JULY 10, 2014

It’s a Good Cross Between Facebook and LinkedIn. However, it’s not as professionally-slanted as LinkedIn. You can now connect your Google Maps Listing with your Google+ page and Google combined its local listings (called Places) with Google+ in 2012. Getting Authorship to Work: A Moz.com Case Study.

Google 120

Google B2B Marketing B2B Case Study 120

Marketing Insider Group

DECEMBER 18, 2012

” Some have called 2012 “ the year of the story.” I’m not sure 2012 will be remembered as the year of the story. I believe the forces of Content Marketing and Social Business have made great strides in 2012 and will continue to move forward in 2013. Focus On The Customer.

Content Marketing 100

Content Marketing Content Advertising Agencies Work Management 100

Marketing Insider Group

MARCH 19, 2013

Sandra built and launched the data-driven marketing practice called “ Precision Marketing ” from the ground up and published her book on the topic in June 2012. She was also honored with Business Marketer of the Year in 2012. You can find Sandra on LinkedIn and Twitter @ sandraz. Tell me about yourself?

Peer-to-peer 100

Peer-to-peer Work Management Marketing Management B2B Thought Leadership 100