Hubspot

DECEMBER 20, 2011

Having trouble wrapping your head all the way around inbound marketing? The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. Inbound Marketing Ebooks. 3) Analyze.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

KoMarketing Associates

JANUARY 23, 2014

There’s no denying it—today’s B2B marketers have their work cut out for them. In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. 10 of the Best B2B Internet Marketing Infographics of 2012. Infographics Search Engine Marketing Blog'

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Hubspot

NOVEMBER 27, 2012

The latter are the ones we want to highlight; not just to show how much can change in a year, but to emphasize how critical it is to remain agile as an inbound marketer so you can keep up with all these updates. Here are the biggest social media updates of 2012, and why they were so darn important to marketers.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Industrial Marketing Today

AUGUST 10, 2012

67 percent of manufacturers, industrial and engineering companies stated that customer acquisition or lead generation is their primary industrial marketing goal in 2012, the same top two marketing goals for the past six years. That’s one of the findings from a survey done by GlobalSpec during the first quarter of 2012.

Planning 60

Planning Marketing Budget Creation PR Paid Search Agency 60

ViewPoint

MARCH 13, 2014

But if you’re a rep who sells heavy machinery, spending a lot of time on Twitter and LinkedIn probably isn’t an effective and efficient use of your time, Dave said. Ruth Stevens, Inbound Marketing is Tough to Scale. Click to start video at this point —Are you a sales rep in the high-tech industry?

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

B2B Marketing Traction

APRIL 17, 2013

Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

KoMarketing Associates

MARCH 7, 2013

For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Marketing Insider Group

SEPTEMBER 4, 2012

Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by many in our industry. So from “content curation” to “content syndication” we’ve got your glossary of terms right here, Search, Social and Content – The Keys To Inbound Marketing.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Hubspot

AUGUST 20, 2019

According to Performics' 2012 Life on Demand Survey , 40% of people feel more comfortable engaging with people online than in person. Great -- now look up the guest's LinkedIn profile to learn a little bit more about them so you can seek them out at the event. Would you change your inbound marketing approach if you were me?"

Personalization 101

Personalization Effectiveness Co-Registration Ad Exchange 101

ViewPoint

SEPTEMBER 6, 2012

2012 Surprise: Slow Adoption of Technology Like Sales Intelligence Tools. Social Media: Know Where Your Customers Are & Use LinkedIn. She encourages sales reps to focus on LinkedIn, create a strong profile there, and use it regularly to connect and keep up to date with customers and prospects.

Paid Search Agency 120

Paid Search Agency Ideal Customer Profiles Training Inbound Marketing 120

Marketing Insider Group

OCTOBER 25, 2011

In my last post, I talked about using math to build the business case for changing from an outbound to an inbound marketing strategy. Some people are scared of marketing mix models. Define an always-on, inbound marketing approach. It is about creating trust and value that will accrue back to your business.

Planning 100

Planning Marketing Plans Lead Ranking Inbound Marketing 100

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Augmented Reality For B2B Marketing in 2011?"

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Hubspot

OCTOBER 31, 2012

In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. For B2B companies, increasingly, that means shifting some ad dollars to LinkedIn , the networking site for professionals that has garnered 175 million users (40 million in the U.S.) Why You Might Benefit From Using LinkedIn PPC Ads. How LinkedIn Ads Work.

Paid Search Agency 28

Paid Search Agency Linkedin Ads B2B Marketing 28

markempa

JANUARY 11, 2011

Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. Are your efforts on LinkedIn and Twitter paying off?” I expect if Ann poses her question again at the end of 2012, her responses will be far different. she queried. How many leads have you generated? How about you?”.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. Are your efforts on LinkedIn and Twitter paying off?” I expect if Ann poses her question again at the end of 2012, her responses will be far different. she queried. How many leads have you generated? How about you?”.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Hubspot

SEPTEMBER 11, 2013

This article originally appeared on LinkedIn Today. It’s not a fantasy if you’re Bill Gates , you wrote this post , and you’re a LinkedIn Influencer. David Kerpen, and entrepreneur and author, has the most popular article on LinkedIn -- " 11 Simple Concepts to Become a Better Leader " -- which has been viewed 1.8 You post it.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Marketing Insider Group

JUNE 30, 2011

It’s never too early to start planning for 2012! 5 Steps to Focus On Your Marketing Plan : Identify your business goals for next year and evaluate them in context with the latest marketplace realities. Create an audience-first marketing mentality. Is this a real problem inside B2B Marketing? So don’t wait!

Planning 100

Planning Marketing Plans Allocation Marketing & Strategy 100

Webbiquity

FEBRUARY 16, 2012

In this age of inbound marketing, content is king. ” But without a blog—a core place to create, store and curate in-depth thought leadership content—what exactly will these companies be tweeting about or sharing on Facebook or with LinkedIn groups? ” 5 Ways to Become a Better Writer in 2012 by TMG.

Copywriting 100

Copywriting B2B Thought Leadership Thought Leadership Curation 100

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Those top three are the key improvements that marketing automation provides over simple email or CRM systems, so this prioritization makes sense.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

ViewPoint

OCTOBER 11, 2012

He is a frequent speaker, blogger and contributor to many B2B marketing publications. 2012 Trending: Marketing Is Ahead of Sales in Understanding Buyer 2.0. Inbound, Focus on an Integrated, Buyer-Centric Approach. I can collect as much information as possible.”.

Demand 120

Demand Process Work Management Marketing Management 120

Hubspot

MAY 24, 2012

So our new edition of 120 Awesome Marketing Stats, Charts & Graphs was in a way a demonstration of our passion, and an opportunity to share some insightful stats with fellow marketers. 2) 89% of marketers are maintaining or increasing their inbound marketing budgets. Social media use in the U.S.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Hubspot

MARCH 20, 2013

But the latest addition to our marketing team is: the remarkable Dan Lyons. The writer and editor formerly known as "The Fake Steve Jobs" will be joining our inbound marketing team from his current role as Editor-in-Chief of ReadWrite. Because of this, companies need to change how they market. Be helpful.

Paid Search Agency 28

Paid Search Agency Mobile Advertising Class Inbound Marketing 28

Integrated B2B

SEPTEMBER 18, 2012

That’s what LinkedIn is for.”. Can B2B marketing really be that easy? If B2B marketing is easy, why are plenty of good companies losing market share to savvy newcomers or not realizing their full potential? I wonder if today’s B2B marketers really do know their target. They are completely in control.

B2B Marketing 40

B2B Marketing Peer-to-peer B2B Thought Leadership B2B 40

Hubspot

APRIL 30, 2013

So how should you, as a savvy inbound marketer , make sense of it all? So we’ve combed through some of the hottest new social media research -- including the new 2013 State of Inbound Marketing Report -- to highlight some of the freshest stats that reveal the truth about the current state of social media marketing.

Stats 28

Stats Social Media Social Marketing Media 28

Hubspot

NOVEMBER 16, 2012

Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. Inbound Marketing Strategist.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

AUGUST 13, 2012

But you may have heard that we're in the heat of planning the biggest inbound marketing conference ever (at which Cyndi Lauper is indeed performing) -- INBOUND 2012. Oh, P.S., do you have your tickets to INBOUND 2012 yet ? ;-). 6) Use LinkedIn for promotions targeted to your industry. Just kidding.

Conference 28

Conference Paid Search Agency Urgency Marketing Pricing 28

Hubspot

DECEMBER 11, 2013

Along with the acquisition of Instagram in 2012, this change in Facebook’s EdgeRank algorithm is but a piece of the shift Facebook has been making toward promoting more visual content. The 3 Most Important LinkedIn Updates of 2013. 1) LinkedIn announced LinkedIn Contacts.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

DECEMBER 28, 2011

A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. 68% of marketers said that an increased understanding of the benefits of social media is the factor that most influenced them to flip the switch. The reason for this shift?

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

JANUARY 29, 2014

Perhaps the number-one social media platform for B2B industries is LinkedIn. As the "professional-only" site (you won’t see pictures of lattes or comments about cats), millions of people use LinkedIn, as do numerous brands -- many of which take advantage of the site''s Company Pages. How to Respond.

Social Media 28

Social Media Cost per Lead Social Marketing CPL 28

Hubspot

JANUARY 15, 2014

2) LinkedIn. Likely on many of your mobile devices already, the LinkedIn app is well-regarded for a reason. Neither Facebook nor Twitter have reviews as strong as LinkedIn for their latest versions, but new versions come out all the time with improvements. Inbound Marketing' iPhone : 5 stars with 5 reviews.

Lead Scoring 28

Lead Scoring Lead Ranking Mobile Marketing Hubspot 28

Industrial Marketing Today

APRIL 23, 2012

This trend is consistent and was reported in 2010, 2011 and in 2012. If you are on LinkedIn, head over to either the ASME (American Society of Mechanical Engineers) or the SME (Society of Manufacturing Engineers) groups and do a search for skills shortage.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

AUGUST 28, 2012

I know that at HubSpot, we’re currently busy hosting our INBOUND 2012 conference (seriously -- it's happening RIGHT NOW). Others may prefer LinkedIn. Therefore, promoting your event across all social media channels your prospective attendees populate should be an integral part of your event's social media marketing strategy.

Social Media 28

Social Media Media Linkedin Buzz 28

Hubspot

OCTOBER 9, 2012

Nothing makes your company look like it doesn’t care like half-filled in, out of date employee and company pages on LinkedIn or Facebook. A good community manager should listen to the buzz already online -- finding out what groups your target audience is joining on LinkedIn, for example, and who they’re following on Twitter.

Social Media 28

Social Media Communities Work Management Media 28

Hubspot

FEBRUARY 17, 2013

As inbound marketers, we know the potential of targeted advertisements and how effective they can be when positioned correctly. It's essential to marketers to be able to effectively target, deliver, and track the variety of ads we use over all our different networks and marketing assets. Share with us in the comments!

API 28

API Paid Search Agency Twitter Advertising Agencies 28