Webbiquity

AUGUST 7, 2020

While Google uses more than 200 factors to determine the rank of any page, using relevant keywords in your website copy, making your content compatible across devices, and creating content that is easy to read and understand are some of the factors that help ensure increased traffic. Brand Recall. Remote Serviceability.

SEO 292

SEO Lead Scoring Lead Ranking Paid Search Agency 292

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What’s the key to generating more inbound marketing leads? B2B Lead Blog ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

DECEMBER 18, 2023

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4. Multiple targeting options (e.g.

Paid Content 225

Paid Content Distribution Cost Per Thousand Budget Programs 225

Parse.ly

DECEMBER 28, 2020

There’s a big blind spot in the world of content analytics: direct traffic. Marketers often don’t know the source(s) of their direct traffic, which leaves them a bit powerless. They can’t determine how to attract more of the traffic or whether it’s even meaningful without knowing where it comes from. What Is Direct Traffic?

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

Webbiquity

JULY 2, 2012

In other situations, however—such as when looking at what percentage of total website traffic should be driven by organic search—the answer is a clear but not helpful “it depends.” When it comes to share of traffic driven by search, few websites are “average.” Website age.

Traffic 100

Traffic PR Correlation Advertising Benchmark 100

Convince & Convert

AUGUST 8, 2019

They won’t know where you got the article from, making dark social a form of referral traffic that is attributed to the wrong channel. The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. That was in 2012, when messengers were less popular.

Brand Identity 155

Brand Identity Branding Marketing Analytics Tools Traffic 155

Webbiquity

MAY 22, 2018

participants have to like a particular post to get a chance of winning); others motivate them to provide extra information that can be further used in your lead funnel. 2. We’ve all been hearing “content is king” for years now, but it is not sufficient simply to create original content to generate leads.

Social Media 218

Social Media Tips Media Ideal Customer Profiles 218

markempa

OCTOBER 14, 2012

Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Which of the following lead generation tactics does your organization currently use? Is email a lead gen tactic?” Here is what the data says….

Lead Generation 120

Lead Generation Email Marketing Lead Scoring Lead Ranking 120

Marketing Insider Group

JUNE 22, 2020

Furthermore, it looks like MGM has researched some of the leading-edge trends in the industry as well. After declining revenues between 2012-2017, the company needed to extend its brand beyond cola. Get started today – and generate more traffic and leads for your business.

Content Marketing 257

Content Marketing Brand Identity Branding Marketing Agencies 2 257

Tomorrow People

OCTOBER 26, 2017

We wiped out website design in March 2012. No regrets - according to our research, 60% of B2B websites get less than 3000 visitors each month and very low levels of inbound leads, often because they haven’t been designed strategically. Copywriting bit the dust in April 2012 as content was crowned king. RIP COPYWRITING.

Inbound Marketing 120

Inbound Marketing Linkbait Telemarketing Cable 120

Martech

FEBRUARY 1, 2022

Google’s disavow links tool launched nearly a decade ago, on October 16, 2012. A lot has changed since 2012! If you’ve stuck with natural link acquisition and SEO traffic is on the rise, a link disavow is unlikely to help. We’ve seen webmasters rely on this all too often, leading to further traffic loss.

Lead Scoring 95

Lead Scoring Lead Ranking CAN-SPAM SEO 95

SocialPilot

MARCH 5, 2024

If not, then let’s see the list of consequences of avoiding Facebook metrics: Wrong audience targeting Fewer impressions and reach on posts Fewer conversions through better ads Low returns on Facebook marketing expenditure Less engagement Missing on the best times to post on Facebook Less referral traffic And the list could go on.

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. The logical move?

Paid Content 218

Paid Content Paid Search Agency Content Marketing Planning 218

markempa

JUNE 10, 2013

He reinvented his lead funnel based on this insight, changing everything from his company’s landing pages to his team’s call scripts. So, in the MarketingSherpa 2012 Lead Generation Benchmark Report , we asked…. The traffic source affects expectations (and who comes to your page). Select up to three responses.

Lead Generation 120

Lead Generation Cold Calling Lead Scoring Lead Ranking 120

Trade Press Services

MARCH 11, 2024

He is the leader of a newsroom with 130 journalists and sets the direction for the company’s 35+ market-leading B2B publications for over two million subscribers. Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012.

B2B Thought Leadership 107

B2B Thought Leadership Conversion B2B Thought Leadership 107

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. But data from Cisco suggests that overall web traffic has grown more than 30% in the last year. Big chunks of that web traffic growth is bypassing search altogether. Mobile traffic continues to roughly double every year.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Contently

FEBRUARY 8, 2022

” “Or, maybe we just write a blog post and increase our ad spend to get more traffic to the post!” The “ Find Your Greatness ” campaign in 2012 is one I remember most because there wasn’t one recognizable person in the series. “Oh, we should talk about all of these totally awesome product features!”

Storytelling 217

Storytelling Brand Identity Branding Word of Mouth 217

Vision Edge Marketing

DECEMBER 14, 2011

Too many marketing programs lack a performance target and those that have one are typically volume-oriented output-based metrics such as metrics related to the website traffic, downloads, and site behavior or social media behavior. Most marketers remain challenged with defining metrics and measurement from lead-to-pipeline-to-revenue.

Planning 100

Planning Budget Programs Marketing Budget Creation Allocation 100

Convince & Convert

MAY 23, 2017

They won’t know where you got the article from, making dark social a form of referral traffic that is attributed to the wrong channel. The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. That was in 2012, when messengers were less popular.

Brand Identity 133

Brand Identity Branding Marketing Analytics Tools Traffic 133

Hubspot

JUNE 20, 2017

And it’s one of the most underutilized lead generation tools we marketers have in our quiver. Sure, it has a paid lead capture form, but even without it, organic calls-to-action (CTA) work beautifully. That helps drive a considerable amount of visibility and referral traffic. How would I know this?

Lead Generation 74

Lead Generation Top of Funnel Generation Leads 74

Sprout Social

FEBRUARY 16, 2022

2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016. Do what works for you.

Youtube 120

Youtube Lead Scoring Lead Ranking Ad Frequency 120

RebelMouse

OCTOBER 9, 2023

Founded in 2012 by Andrea Breanna, former CTO of The Huffington Post, RebelMouse launched as an evolving, modern CMS that helps publishers build SEO-optimized sites without requiring large development teams. These efforts continue to pay off in the form of steadily growing traffic. Apple News is among our top traffic sources.”

CMS Development 64

CMS Development Industry CMS Automation Enterprise Management 64

Zoominfo

AUGUST 9, 2018

B2B marketers say the #1 benefit of marketing automation is the ability to generate more and better leads ( source ). Marketers using automation software generate 2X the number of leads than those using blast email software and are perceived by their peers to be 2X as effective at communicating ( source ). It’s expected to reach $6.5

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Industrial Marketing Today

JULY 24, 2012

Summer is a good time to look back at what has worked for lead generation and compare yourself with your peers as you plan for the second half of the year. You could use some of these findings to validate your own industrial marketing strategy and/or find some new ideas to fine-tune it for the remainder of 2012. And the survey says….

Lead Generation 60

Lead Generation Tactics Peer-to-peer Generation 60

NuSpark Consulting

APRIL 13, 2012

Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. This area is one of the most crucial, but often misunderstood elements of lead generation.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

Hubspot

AUGUST 13, 2015

"How do I grow traffic to my blog?". It's one of the most common questions I get from people launching a new blog, and I always tell them the same thing: The key to growing blog traffic is actually to focus on growing subscribers. What's Up With Those Big Bumps in 2012 and 2013? Why Do More Subscribers Lead to More Traffic?

Traffic 28

Traffic Landing Pages Ad Frequency Correlation 28

seo.co

JANUARY 18, 2022

The Google Knowledge Graph is a feature that started rolling out back in 2012 in order to improve the amount of information available online and the speed at which users could find it. Fortunately, there are a handful of strategies you can start implementing to avoid losing out to Knowledge Graph traffic in the long run.

SEO 105

SEO Google Optimization Lead Scoring 105

RebelMouse

OCTOBER 9, 2023

Founded in 2012 by Andrea Breanna, former CTO of The Huffington Post, RebelMouse launched as an evolving, modern CMS that helps publishers build SEO-optimized sites without requiring large development teams. These efforts continue to pay off in the form of steadily growing traffic. Apple News is among our top traffic sources.”

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

Tomorrow People

AUGUST 8, 2012

Date: 14th August 2012 (Tuesday). 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. Our partner Zoober Digital Training is leading a free 25 minute content marketing webinar for marketing professionals and business owners. Where: On your PC!

Webinar Metrics 120

Webinar Metrics Content Marketing Advertising Agencies Content 120

Contently

MAY 4, 2016

In 2012, organic reach began to plateau at 16 percent. And though there’s no hard evidence, traffic to external referral links for clips from YouTube and other video platforms seemed to drop off as soon as Facebook introduced its own native video player. For a short time, publishers had maximum reach.

Opt-out 60

Opt-out Leads Lead Marketing Qualified Leads 60

Tomorrow People

JULY 25, 2012

Date: 31st July 2012 (Tuesday). 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. You will learn: How to drive relevant traffic to a website or blog. The importance of content and its role in lead generation. Time: 9:30am - 10:00am.

Webinar Metrics 120

Webinar Metrics Content Marketing Advertising Agencies Content 120

Outgrow

AUGUST 12, 2021

We are talking about interactive lead-generation calculators that add value by answering your prospect’s most pressing questions. Due to their interactivity and personalization, these calculators are highly engaging, have a very high conversion rate , and bring in traffic from new segments. Why Do You Need It? Why Do You Need It?

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

markempa

JULY 22, 2013

In this excerpt of a full video session from B2B Summit 2012, see how customer service topped the list for Volvo Construction when it began an overhaul on digital marketing, where email would bring customers to the website, and the website would convert them. He also decided email is how they would “primarily drive traffic to the website.”.

Email Marketing 120

Email Marketing Email Campaigns B2B Marketing Planning 120

Tomorrow People

JULY 30, 2012

Date: 6th August 2012 (Monday). 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. You will learn: How to drive relevant traffic to a website or blog. The importance of content and its role in lead generation. Time: 9:30am to 10:30am.

Content Marketing 120

Content Marketing Advertising Agencies Content Case Study 120

readwrite

OCTOBER 26, 2010

As the report’s author, mobileSQUARED ‘s chief analyst Nick Lane notes, the upcoming 2012 London Olympics will be a catalyst for driving total mobile advertising revenues in these countries beyond the $1 billion mark. The post Report: 2012 London Olympics Will Spur Mobile Advertising in Europe appeared first on ReadWrite.

Mobile Advertising 40

Mobile Advertising Advertisements Advertising Banner Ads 40

Marketing Insider Group

AUGUST 30, 2019

Given the low amount of early-stage traffic and poor search engine ranking for important keywords, I built a business case to get sales to pressure my peers in marketing to move ahead with the content marketing program. The site’s growth continued into the second year with thousands of leads and event registrations.

Top of Funnel 112

Top of Funnel ROI Budget Programs Content Marketing 112

Optinmonster

SEPTEMBER 11, 2023

But this post and OptinMonster almost didn’t happen… Our Crazy Origin Story In late 2012, I connected with my business partner Syed Balkhi at a WordCamp event in North Carolina. People were signing up, leads were being captured and the product was keeping pace with the traffic demands. It was working! And the word was out.

Trigger Marketing 105

Trigger Marketing Planning Intent Template 105