Webbiquity

APRIL 16, 2014

Gone are the days when a mobile-enabled web presence was an afterthought. Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. What do advertisers need to know about mobile access? How large is the mobile share of social network traffic?

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

ClearVoice

MARCH 7, 2020

Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. It would be like word of mouth advertising, but at scale (thanks to social media). Although it is a mobile-first platform, the app is accessible through desktop.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Digilant

JULY 22, 2021

In the world of digital advertising, it’s easy to get caught up in the latest and greatest – what’s new, trendy, and making a splash. Although this format may seem plain compared to the unique creative ad formats we see today, there are many great benefits of display digital advertising. What is Display Digital Advertising?

Display 52

Display Advertisements Advertising Cost Per Click 52

KoMarketing Associates

MARCH 30, 2012

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Clearly Define Mobile Marketing Goals. Clearly Define Mobile Marketing Goals.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Marketing Insider Group

SEPTEMBER 11, 2015

With Sponsored Updates, brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Multiple ad solutions, including inMail, banner ads, Showcase pages and new Lead Accelerator for ROI tracking. It is advertising for the modern internet.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100

Webbiquity

JANUARY 19, 2016

80% of marketers use these as primary success metric; 56% base social success on website traffic. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. That may be because social media isn’t just about lead gen. Pew Research ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Digital B2B Marketing

SEPTEMBER 24, 2013

Long-term, these could change the face of online marketing and advertising for almost every company. When it comes to online advertising revenue, no one is bigger than Google. Online advertising companies that use big data in advertising are today’s market darlings. Not even Facebook comes close.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

SocialPilot

FEBRUARY 9, 2024

Joe Pulizzi Joe is the founder of Content Marketing Institute, a leading content marketing resource. Kristina Halvorson Kristina is the author of ‘Content Strategy for the Web’ She is the CEO of Brain Traffic, a well-recognized content strategy agency. She occasionally posts about work culture and thought leadership.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Biznology

FEBRUARY 18, 2013

Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. Consider these highlights: 96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix. The SMS campaign offering mobile coupons.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

EveryoneSocial

AUGUST 27, 2018

In 2012, the average internet user had three social media accounts–now the average is closer to seven accounts. 91% of social media users access social channels through mobile. ( In 2012, the average internet user had three social media accounts–now the average is closer to seven accounts. LinkedIn ). Globalwindex ). McKinsey ).

Statistics 99

Statistics Paid Content Peer-to-peer Stats 99

Moz

FEBRUARY 26, 2019

Further reading: Content for Answers: The Inverted Pyramid - Whiteboard Friday We Dipped Our Toes Into Double Featured Snippets Desktop, Mobile, or Voice? (D) Mobile is table stakes. If your 2019 plan is to finally figure out mobile, you're already too late. Dr. Peter J. D) All of the Above - Whiteboard Friday. Russ Jones ].

SEO 61

SEO Lead Ranking SERP Lead Scoring 61

Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. By the end of 2013, there will be more mobile-connected devices than there are people on earth. Newspapers have lost $40 Billion in advertising revenue since 2000. Click to Tweet.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

QuanticMind

JUNE 7, 2017

Mobile commerce is fast-paced, competitive and the rules of engagement are constantly changing. But this secret weapon can help your retail traffic and revenues soar. Mobile commerce is a fast-growing business with tons of upside. This is a powerful growth category for both traffic and clicks. Not exactly. Why this gap?

Mobile Advertising 40

Mobile Advertising Emarketing Mobile Marketing Amazon 40

KEO Marketing

SEPTEMBER 6, 2016

com predicts 74% of all internet traffic in 2017 will be video. As that trend continues, developing and optimizing video for both websites and advertising will become an important part of marketing. Mobile access will increase dramatically. According to Statista.com, in 2012 internet users spent an average of 74.4

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Marketing Management 48

Biznology

NOVEMBER 8, 2012

Advertising copywriters need the right keywords to create ad copy that resonates with their audiences. IBM also produces every kind of marketing and communications asset you can think of related to the event across the major channels: Paid: TV ads, print ads, banner ads, iPad mobile ads, paid search. I could tell you how that works.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Content Marketing Institute

FEBRUARY 5, 2019

And, because they are primarily audio- and video-driven , these efforts are well-suited for mobile consumption. The bank partnered with humor-focused content agency Onion Labs and Resolution Media to develop a series of videos that promotes its (fictional) mobile banking app capabilities.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Hubspot

NOVEMBER 30, 2016

So, what does optimized Facebook advertising actually look like? In this post, we'll quickly go over the three overarching formats for Facebook Ads: right column, desktop News Feed, and mobile News Feed. Relevance is critical for success when using Facebook advertising. 3) It includes an enticing value proposition.

Facebook 101

Facebook Paid Search Agency Work Management Ads 101

Atomic Reach

JANUARY 3, 2019

According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search. Author, public speaker, and philanthropist, Joe Pulizzi is the mastermind behind the Content Marketing Institute, the leading educational institute for content marketing.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

FEBRUARY 17, 2021

In fact, HubSpot has been touting the benefits of remote work since 2012 in its Culture Code , which states: "Work isn't a place we go, it's a thing we do.". However, there are certain challenges you'll face when leading a remote team — many challenges of which have been highlighted during the 2020 pandemic-activated shuffle.

Paid Search Agency 99

Paid Search Agency Work Management Companies Planning 99

QuanticMind

JUNE 14, 2017

Jerry Dischler, AdWords’ VP of Product Management opens the session by observing that “consumer demands and expectations have gone up in the past few years, especially with mobile.” Measurement & attribution – Via Google’s various attribution models , particularly data-driven attribution (DDA). .”

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Content Standard

SEPTEMBER 10, 2016

In the early years, the idea of statuses and constant contact seemed radically new, only to later turn into a fascination for easily accessible visual content, and then next into the mobile renaissance that we’ve seen over the past five years. Social Media Is Now a Majority Mobile Experience. But it’s also fruitful.

Social Media 40

Social Media Marketing Budget Stats Social Marketing 40

ClearVoice

JULY 27, 2023

While advertising slogans may have to convey a brand‘s essence, marketers can really aim big with their interpretation of it. If you heard the tagline on its own, you might think of texting, mobile service, or social media. Read the full script below and notice how it all leads to the tagline — and contextualizes it. Got Milk?”

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Online Marketing Institute

JULY 31, 2012

Lead Generation. MediaNext 2012. ADVERTISEMENT. ); ); ); Home » emedia and Technology. 07/25/2012. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. and the impact of those for our traffic.”

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Hubspot

NOVEMBER 11, 2012

Starting my own online marketing agency in 2007, then coming over to the rocket ship that is HubSpot in 2012, I must say there is nowhere I would rather be in order to make a difference in the radically transforming world of communications, marketing, and business.”. 3 Mobile Trends Every Search Marketer Must Know, From Search Engine Land.

Paid Content 28

Paid Content Mobile Marketing Paid Search Agency Cost Per Click 28

accelerate agency

OCTOBER 14, 2021

It’s accessible online, from both desktop computers and mobile devices, and plans are available, increasing in quantity of storage with higher monthly fees. Incorporating professional S SaaS EO services into your brand promotion strategy will drive traffic to your website and boost engagement. Is Facebook a SaaS company?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

It’s accessible online, from both desktop computers and mobile devices, and plans are available, increasing in quantity of storage with higher monthly fees. . Incorporating professional SEO services into your brand promotion strategy will drive traffic to your website and boost engagement. . Is Facebook a SaaS company? Image Source.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

seo.co

JUNE 13, 2021

At the same time, Google now rules 95% of the mobile search engine market. When it comes to driving traffic, Google offers a highly valuable tool known as Google Trends. Google Trends, started in 2012 , is one of the most powerful tools as it bears the knowledge of frequently changing search trends. What Is Google Trends? &

Paid Content 111

Paid Content Trends Traffic Google 111

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

NOVEMBER 30, 2016

So, what does optimized Facebook advertising actually look like? In this post, we'll quickly go over the three overarching formats for Facebook Ads: right column, desktop News Feed, and mobile News Feed. Relevance is critical for success when using Facebook advertising. 3) It includes an enticing value proposition.

Facebook 28

Facebook Paid Search Agency Work Management Ads 28

Hubspot

DECEMBER 4, 2012

In 2012, the world of marketing underwent some major changes. We’re all after the Holy Grail of online marketing: sales-ready leads. Marketing activities will not only be measured in terms of traffic and lead generation , but it will also further opti mize processes that directly impact sales growth. Don't have one handy?

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Hubspot

JUNE 16, 2016

And each time you publish a new blog post, it's your subscribers who'll provide you with that initial surge of traffic -- which, in turn, will propel those posts' long-term success. The key to getting more blog traffic (and, eventually, leads and customers) all starts with growing subscribers.

Opt-out 28

Opt-out Landing Pages Lead Gen Opt-in 28

Single Grain

JULY 11, 2023

The term “ dark social ” dates back to 2012, from an article in The Atlantic by Alexis C. Madrigal introduced the term to draw attention to the challenge faced by marketers and analysts in understanding the true extent of social sharing and referral traffic. You may even be sharing a dark link without realizing it!

Paid Content 52

Paid Content SMS Social Media Paid Search Agency 52

Content Standard

DECEMBER 30, 2020

The Effie Awards were launched in 1968 by the New York American Marketing Association as an awards program to honor the most effective advertising efforts. Over the years, the awards have honored leading work from brands, agencies, publishers and tech providers like Atlantic re:think, Popeyes, Rogers and Cowan PMK and more.”

Advertising Agencies 86

Advertising Agencies Paid Search Agency Content Marketing Planning 86

Hubspot

AUGUST 21, 2023

Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. This can lead to miscommunication, missed deadlines, and errors that can cause your project to flop. It's also worth noting that go-to-market strategies aren't exclusive to physical products.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Webbiquity

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. what are the secrets to Facebook advertising success? Facebook Promoted Posts and Other Recent Updates of 2012 by Vertical Measures. Facebook Advertising.

Stats 100

Stats Facebook Best Practices Mobile Advertising 100