Marketing Insider Group

JANUARY 5, 2012

It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. I hope these infographics help to inspire your objectives and efforts as we kick off 2012! Quick Links: “ Storytelling vs. Corporate Speak ” - by Lou Hoffman.

Eloqua 100

Eloqua Planning Storytelling Advertising Agencies 100

Webbiquity

JULY 2, 2012

In other situations, however—such as when looking at what percentage of total website traffic should be driven by organic search—the answer is a clear but not helpful “it depends.” When it comes to share of traffic driven by search, few websites are “average.” Website age.

Traffic 100

Traffic PR Correlation Advertising Benchmark 100

Webbiquity

AUGUST 7, 2020

While Google uses more than 200 factors to determine the rank of any page, using relevant keywords in your website copy, making your content compatible across devices, and creating content that is easy to read and understand are some of the factors that help ensure increased traffic. Brand Recall. Start Marketing Anytime.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Parse.ly

AUGUST 22, 2019

Let’s compare the size of each platform’s user base in monthly active users (MAUs) with the average monthly referral traffic it sent to Parse.ly’s network in 2019. The opposite of this is unidentifiable social traffic, or dark social. That’s how little traffic actually comes from YouTube.). By measurable, I mean identifiable.

Social Media 81

Social Media Traffic Media Privacy 81

Ambal's Amusings

SEPTEMBER 1, 2009

This is the topic that thought-provoking professionals will tackle at New Media 2012 event. We have invited Russell Sparkman, co-founder of Fusionspark Media and event co-producer of New Media 2012 to share his thoughts on New Media and Content Marketing. Tell us about New Media 2012 event and Fusionspark Media.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

Convince & Convert

AUGUST 8, 2019

They won’t know where you got the article from, making dark social a form of referral traffic that is attributed to the wrong channel. The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. That was in 2012, when messengers were less popular.

Brand Identity 152

Brand Identity Branding Marketing Analytics Tools Traffic 152

markempa

NOVEMBER 19, 2012

Tweet In the MarketingSherpa 2012 Lead Generation Benchmark Report , we asked 1,915 marketers about traffic volume and traffic that converts. Q: Which of the following sources generates the GREATEST VOLUME of traffic coming to your site? Because the traffic and conversion rate from social channels really surprised me.

Organic Leads 120

Organic Leads Lead Generation Traffic Peer-to-peer 120

Marketing Insider Group

DECEMBER 18, 2023

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4.

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

Martech

FEBRUARY 1, 2022

Google’s disavow links tool launched nearly a decade ago, on October 16, 2012. A lot has changed since 2012! If you’ve stuck with natural link acquisition and SEO traffic is on the rise, a link disavow is unlikely to help. We’ve seen webmasters rely on this all too often, leading to further traffic loss.

Lead Scoring 93

Lead Scoring Lead Ranking CAN-SPAM SEO 93

SocialPilot

MARCH 5, 2024

If not, then let’s see the list of consequences of avoiding Facebook metrics: Wrong audience targeting Fewer impressions and reach on posts Fewer conversions through better ads Low returns on Facebook marketing expenditure Less engagement Missing on the best times to post on Facebook Less referral traffic And the list could go on.

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

RebelMouse

JULY 1, 2019

Nieman Journalism Lab reports that publishers have seen an increase in referral traffic from the news app SmartNews. found that SmartNews, a Japanese company founded in 2012, is the "most reliably growing external traffic referrer" out of the 3,000 or so sites it tracks. Parse.ly's data on SmartNews referral traffic.

Traffic 40

Traffic Aggregators Linkedin Advertising Agencies 40

RebelMouse

JULY 1, 2019

Nieman Journalism Lab reports that publishers have seen an increase in referral traffic from the news app SmartNews. found that SmartNews, a Japanese company founded in 2012, is the "most reliably growing external traffic referrer" out of the 3,000 or so sites it tracks. Parse.ly's data on SmartNews referral traffic.

Traffic 40

Traffic Aggregators Linkedin Advertising Agencies 40

Tomorrow People

OCTOBER 26, 2017

We wiped out website design in March 2012. Copywriting bit the dust in April 2012 as content was crowned king. In January 2012 we strangled telemarketing with its own phone cable. Website design is dead, and user experience (UX) is dancing on its grave. RIP COPYWRITING. RIP TELEMARKETING. Trust us or die. RIP PAY PER CLICK.

Inbound Marketing 120

Inbound Marketing Linkbait Telemarketing Cable 120

Trade Press Services

MARCH 11, 2024

Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012. Davide Savenije: B2B has seen a lot of volatility in search and social media traffic, particularly in the last couple of years. It’s gotten more polarizing on those platforms.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. But data from Cisco suggests that overall web traffic has grown more than 30% in the last year. Big chunks of that web traffic growth is bypassing search altogether. Mobile traffic continues to roughly double every year.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Webbiquity

MAY 22, 2018

The more content you generate , the more social sharing you do, which creates a consistent online presence and drives traffic to your search-optimized pages, improving your search engine rankings and traffic. Optimizing YouTube clips for SEO can drive a lot of valuable traffic and help you answer common questions from your audience.

Social Media 216

Social Media Tips Media Ideal Customer Profiles 216

Marketing Insider Group

JUNE 22, 2020

After declining revenues between 2012-2017, the company needed to extend its brand beyond cola. If you are ready to get more traffic to your site with a sustained content marketing strategy with top-quality branded content, check out our Content Builder Service. For more than a century, Coca-Cola’s flagship cola has led its branding.

Content Marketing 259

Content Marketing Brand Identity Branding Marketing Agencies 2 259

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Utilize marketing automation tools to manage your lead generation efforts and content distribution strategy.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Vision Edge Marketing

DECEMBER 14, 2011

Too many marketing programs lack a performance target and those that have one are typically volume-oriented output-based metrics such as metrics related to the website traffic, downloads, and site behavior or social media behavior. Focus on outcomes rather than outputs.

Planning 100

Planning Budget Programs Marketing Budget Creation Allocation 100

Convince & Convert

MAY 23, 2017

They won’t know where you got the article from, making dark social a form of referral traffic that is attributed to the wrong channel. The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. That was in 2012, when messengers were less popular.

Brand Identity 129

Brand Identity Branding Marketing Analytics Tools Traffic 129

Sprout Social

FEBRUARY 16, 2022

2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016. Do what works for you.

Youtube 123

Youtube Lead Scoring Lead Ranking Ad Frequency 123

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. Take, for instance, this piece on how to write a white paper.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Webbiquity

MAY 16, 2019

After that, no amount of additional effort put into it seems to have any impact; traffic and readership just stick at their current levels or even slip. In 2012 he founded a creative design agency. If you’re going through this, it means that you have to adopt new practices. Here are five approaches that can help.

Practices 206

Practices Effectiveness Case Studies Case Study 206

Webbiquity

NOVEMBER 14, 2017

If your video aims to attract attention, there this is a generation of YouTubers, Instagrammers and other high-traffic individuals who can help promote it. In 2012 he founded a creative design agency. Use the description to help highlight the story and any key messages. Make use of the web generation.

Video Marketing 239

Video Marketing Storytelling Content Paid Search Agency 239

RebelMouse

OCTOBER 9, 2023

Founded in 2012 by Andrea Breanna, former CTO of The Huffington Post, RebelMouse launched as an evolving, modern CMS that helps publishers build SEO-optimized sites without requiring large development teams. These efforts continue to pay off in the form of steadily growing traffic. Apple News is among our top traffic sources.”

CMS Development 64

CMS Development Industry CMS Automation Enterprise Management 64

Contently

FEBRUARY 8, 2022

” “Or, maybe we just write a blog post and increase our ad spend to get more traffic to the post!” The “ Find Your Greatness ” campaign in 2012 is one I remember most because there wasn’t one recognizable person in the series. “Oh, we should talk about all of these totally awesome product features!”

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Hubspot

AUGUST 13, 2015

"How do I grow traffic to my blog?". It's one of the most common questions I get from people launching a new blog, and I always tell them the same thing: The key to growing blog traffic is actually to focus on growing subscribers. What's Up With Those Big Bumps in 2012 and 2013? Why Do More Subscribers Lead to More Traffic?

Traffic 28

Traffic Landing Pages Ad Frequency Correlation 28

readwrite

OCTOBER 26, 2010

As the report’s author, mobileSQUARED ‘s chief analyst Nick Lane notes, the upcoming 2012 London Olympics will be a catalyst for driving total mobile advertising revenues in these countries beyond the $1 billion mark. The post Report: 2012 London Olympics Will Spur Mobile Advertising in Europe appeared first on ReadWrite.

Mobile Advertising 40

Mobile Advertising Advertisements Advertising Banner Ads 40

RebelMouse

OCTOBER 9, 2023

Founded in 2012 by Andrea Breanna, former CTO of The Huffington Post, RebelMouse launched as an evolving, modern CMS that helps publishers build SEO-optimized sites without requiring large development teams. These efforts continue to pay off in the form of steadily growing traffic. Apple News is among our top traffic sources.”

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

markempa

JULY 22, 2013

In this excerpt of a full video session from B2B Summit 2012, see how customer service topped the list for Volvo Construction when it began an overhaul on digital marketing, where email would bring customers to the website, and the website would convert them. He also decided email is how they would “primarily drive traffic to the website.”.

Email Marketing 120

Email Marketing Email Campaigns B2B Marketing Planning 120

seo.co

JANUARY 18, 2022

The Google Knowledge Graph is a feature that started rolling out back in 2012 in order to improve the amount of information available online and the speed at which users could find it. Fortunately, there are a handful of strategies you can start implementing to avoid losing out to Knowledge Graph traffic in the long run.

SEO 105

SEO Google Optimization Lead Scoring 105

Envy

NOVEMBER 29, 2017

Improbable Twitter: @Improbableio Founded: 2012 Based : London, UK Funding : Series B, $554 million. Wandera Twitter: @wandera Founded: 2012 Based : London, UK Funding : Series C, $53.5 Field and innovation : As mobile overtakes desktop traffic, mobile security becomes a priority for global enterprise. Pretty cool!

Startups 98

Startups Marketing AI Enterprise Management Work Management 98

Tomorrow People

AUGUST 8, 2012

Date: 14th August 2012 (Tuesday). 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. You will learn: How to drive relevant traffic to a website or blog. Time: 9:30am - 10:00am. Where: On your PC! marketing return on investment (ROI).

Webinar Metrics 120

Webinar Metrics Content Marketing Advertising Agencies Content 120

Zoominfo

AUGUST 9, 2018

billion worldwide in 2019, up from $2 billion in 2012 ( source ). Here’s what you need to know: 1 in 10 blog posts are compounding, meaning organic search increases their traffic over time ( source ). Over its lifetime, one compounding blog post creates as much traffic as six decaying posts ( source ). It’s expected to reach $6.5

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Tomorrow People

JULY 25, 2012

Date: 31st July 2012 (Tuesday). 2012 has been the year that content/inbound marketing has forced itself into the mainstream consciousness of most B2B and B2C marketers. You will learn: How to drive relevant traffic to a website or blog. Time: 9:30am - 10:00am. Where: On your PC! marketing return on investment (ROI).

Webinar Metrics 120

Webinar Metrics Content Marketing Advertising Agencies Content 120

RebelMouse

MAY 2, 2022

Worldcrunch has more than doubled its traffic (+112%) over the past three months, a record audience growth since its founding a decade ago. This combined with RebelMouse's laser focus on site speed, performance, and usability, has created swift growth in traffic, loyalty, and impact. About RebelMouse.

Viral Marketing 52

Viral Marketing Storytelling Startups Traffic 52

Brightedge

AUGUST 7, 2020

This will give your pages better opportunity at ranking well, improve your content’s discoverability by people and searchbots, and increase referral traffic. If you are a trusted website that receives backlinks from other sites, search engines like Google will also see you as trustworthy. Get backlinks with both new and existing content.

Domain 93

Domain SERP SEO Ideal Customer Profiles 93