KoMarketing Associates

JANUARY 23, 2014

It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development. Marketers’ New Priorities for 2014. Marketers’ New Priorities for 2014. The Science of B2B Online Marketing. Hope you enjoy!

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Sana Commerce

MARCH 4, 2022

Silicon Valley Bank reports that online sales in the US reached $200 billion in 2021 , which represents 18% of all retail sales. That’s a 10% jump from 2012. McKinsey & Company research finds that 94% of B2B decision-makers report that the omnichannel sales model is as effective or more effective than their previous models.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Customer Experience Matrix

FEBRUARY 12, 2013

Let me start by saying that the 50% revenue increase I’m projecting for B2B marketing automation in 2013 is a very healthy one. In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. The most notable is Eloqua, which as a public company has to report its results. million vs. 39.6

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Liveintent

DECEMBER 26, 2019

In 2012, the majority of Barack Obama’s $690 million online fundraising came from emails , with simple yet innovative subject lines like “Dinner?” And despite how they may relentlessly flood supporters’ inboxes – emails work , as The Wall Street Journal reported. ” and “Hey.”

CTR 63

CTR Paid Search Agency Ads Conversion 63

Contently

APRIL 19, 2016

Answering customer questions lies in a gray space between CRM (Customer Relationship Management), basic product support, and content marketing. New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. Help me help myself.

Marketing Management 112

Marketing Management Service FAQ Forrester 112

The ROI Guy

OCTOBER 20, 2010

In the latest research from Gartner and Forrester, both IT research firms revised their annual spending projections over the next few years, predicting lower budgets and slower growth. Forrester Research: More Optimistic, But Less So Forrester Research has updated its U.S. spending jumping 7.4%, according to the latest report.

Gartner 40

Gartner Forrester Spending Budget Programs 40

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

6sense

JULY 17, 2017

Back in early 2012, I signed on as vice president of global customer success and services at Okta , a leading independent provider of identity for the enterprise. The report named Okta as one of the top leaders in the space. I am already witnessing a movement from What If to What’s Next with 6sense’s intelligent marketing cloud.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Hubspot

DECEMBER 14, 2012

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Because email is alive and kicking, email marketing is still an incredibly important channel for most businesses. in Q2 of 2012, down more than 6% from 4.7% quarter over quarter in 2012 and 29.7%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

ANNUITAS

FEBRUARY 4, 2014

In fact, according to Sherpa’s 2012 Lead Generation Report, 64% of respondents say they are passing all responses from marketing campaigns directly to sales. This is why fewer than 4% of marketing generated leads are ever converted into sales. Clearly, not best practice. 4 The impact?

Lead Nurturing 100

Lead Nurturing Organic Leads Lead Scoring Lead Ranking 100

KoMarketing Associates

MARCH 3, 2014

These type of metrics, combined with the fact that LinkedIn already is one of the top platforms for publishing B2B content, lead to a potentially tremendous content development opportunity for B2B marketers and the organizations they represent. The B2B buyer controls the marketing message.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

Versium

NOVEMBER 27, 2018

27, 2018 /PRNewswire/ — Versium , a market-leading predictive analytics company, today announced the appointment of Dillana Lim as Chief Operating Officer. Versium has been recognized as an industry leader and disruptor in trend reports by Forreste r and Gartner. REDMOND, Wash. , Nov. I am excited to join the team.”

Positioning 40

Positioning Paid Search Agency Product Cross-Selling 40

The ROI Guy

JANUARY 15, 2013

Executives continually point to the need for Sales and Marketing to align, with 90% of Senior Marketers indicating to Forrester that indeed alignment is a high or very high priority. However, the story is quite different when Marketing is asked about their own priorities. It’s not on Enablement.

Lead Ranking 40

Lead Ranking Marketing Management Forrester Lead Scoring 40

Biznology

JUNE 17, 2013

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). Retailers who provide online video to show off their products report that the products with video sell a lot more than products with no video. ” Here are 37 reasons why. Source: MarketingSherpa ).

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Convince & Convert

JANUARY 18, 2011

Let’s compare email marketing and social media. Market Size. According to Forrester Research, U.S. companies will spend $1.676 billion on email in 2012. That metric is called “open rate&# (post-modern email marketers call this the “render rate&# and use a slightly different method of calculation).

Social Media 119

Social Media Media Digg Opt-in 119

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Adobe Experience Cloud Blog

MARCH 7, 2017

Author: Rick Siegfried Attending Marketing Nation Summit is almost a rite of passage. Have you really experienced digital marketing if you haven’t attended Summit? I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age.

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

Hubspot

JULY 22, 2018

Are your contacts going with the flow, or are they just sitting dormant in your marketing database? Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? Setting Up Email Marketing Automation Workflows.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Conductor

APRIL 28, 2020

Every site has tech debt (old code that needs updating) and every marketing team has projects that “they’d love to get to, but it’s not an immediate need.” But remember: not everybody will use this time with equal effectiveness, and the winners will be the ones who use this time to strengthen their organic market share.

Marketing Strategy 64

Marketing Strategy Marketing & Strategy Paid Search Agency Planning 64

The ROI Guy

JANUARY 8, 2013

This represents a significant uptick in spending growth from the anemic 2012 rate of only 1.2%. In fact, Gartner predicted that 2012 growth was going to be 3.7% IT purchase processes are ever more complex, with IDC reporting 40% more stakeholders involved in the average purchase decision compared to just 3 years ago.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? There are a large variety of PPC ad platforms available that database marketing strategies can apply to.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

The ROI Guy

JULY 9, 2013

Gartner blames the revision on exchange rate fluctuations, but I don’t buy this as the main reason for halving their IT spending growth, as similar reasons were given for lowered expectations in 2012 as well (where initial estimates of 3.7% growth were lowered to 1.2% by mid-year). Click here to learn more.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Vision Edge Marketing

JANUARY 23, 2024

Since 2012, NewVantage Partners has conducted a survey of data and information executives. Yet, a Forrester report found that while 74% of firms say they want to be “data-driven,” only 29% are actually successful at connecting analytics to action. appeared first on VisionEdge Marketing.

Forrester 230

Forrester Barriers Fulfillment Analytics 230

Hubspot

MAY 16, 2014

By day I work in HubSpot''s marketing department, but by night, I''m a huge trivia fan. And I thought maybe there were more of you out there -- marketing-employed trivia buffs that might enjoy learning some fun fact about their own industry. from Forrest Gump. Maybe just bragging rights? See how well you do. Buy N Large.

Banner Ads 28

Banner Ads Paid Search Agency Television marketing Forrester 28

MLT Creative

JANUARY 31, 2012

The manufacturing industry has been somewhat slow to accept social media as a marketing tool. This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. Download content from our B2B Marketing Idea Series: That, however, appears to be changing.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Hubspot

JUNE 5, 2013

Happy Wednesday, marketers. Amazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. That will be a 37% jump in net ad revenue from 2012, which was up 45% from 2011. Moral of the story, marketers: Microsoft''s ad search business is the pits. 6) Marketing Win: One Wipe Charlies.

Emarketing 28

Emarketing Amazon Blast Campaigns Forrester 28

Hubspot

NOVEMBER 16, 2012

Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Marketing Insider Group

FEBRUARY 17, 2021

Most people think marketing is just people buying ads. The truth is, most marketers are simply lining the pockets of big ad tech execs, paying for bot traffic, and delivering no measurable revenue from ad spend. Our clients spend just 5% of their ad budget on Content marketing but see 7x ROI on average. That’s creepy!

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Paul Gillin

DECEMBER 1, 2010

Make Marketing a Service to Customers - I didn’t write down who said this, but the comment stuck with me long after the conference was over. The traditional role of marketing has been to create an image or deliver a message. Marketers need to ask themselves a new question: “How can I help?”. and Twitter.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Hubspot

MARCH 22, 2013

I've always considered myself quite the sneak when it comes to marketing on Facebook. What These Changes Mean for Marketers. The ability to include a call-to-action in your Facebook cover photo presents the opportunity to reap even more benefit from your Facebook marketing strategy. 1) Generate More Facebook Leads. Brilliant!

Guidelines 28

Guidelines Facebook Copyright User-Generated Content 28

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Online marketing is that Marvel superhero that took its time to arrive in the marketing arena but is here to stay for a long time. Kotler & Armstrong (2012 p.

Online Marketing 239

Online Marketing Work Management Marketing Management Tools 239

Hubspot

FEBRUARY 6, 2013

Marketers seem to think so. Since Twitter unleashed Vine unto the world last month, brands have been quick to use the 6-second video app as a free marketing platform. We can pay attention for six seconds, but are marketers prepared to tell us a story in that short time span? Wheat crackers are a pretty dry product to market.

Creativity 28

Creativity Business Hubspot Paid Search Agency 28

Crimson Marketing

MARCH 16, 2015

With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic disruption of the relationship between buyers and sellers. Reports of retail’s impending death are, however, greatly exaggerated. Clicks are beating bricks with “Endless Aisles.”.

Advertising Channels 100

Advertising Channels Lead Ranking Mobile Marketing Forrester 100

ViewPoint

APRIL 13, 2012

In this second episode of PowerViews, I have the pleasure of talking with Jeff Ernst who provides advisory services to CMO and marketing leadership professionals as Principal Analyst at Forrester Research. Jeff joined Forrester after spending 20 years in sales and marketing.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

Martech Advisor

NOVEMBER 8, 2019

A 2014 Forrester study, titled ‘Consumer Desires Vs. Retailer Capabilities: Minding the Omni-Channel Commerce Gap,’ had revealed: 56 %of consumers have used their mobile device to research products at home. 38 % have used their mobile device to check inventory availability while on their way to a store.

Examples 66

Examples Amazon Touchpoints Multi-Channel 66

Marketing Insider Group

JANUARY 14, 2014

Here is the one of the most popular future of customer experience interviews from my colleague, Jamie Anderson ( @ collsdad ), the Global Vice President of CRM Marketing here at SAP. Zappos re-invests the money it makes NOT into Marketing but straight back into the Customer Experience. Customer Service / Customer Experience.

Multi-Channel 100

Multi-Channel Forrester Loyalty CRM 100