KoMarketing Associates

DECEMBER 27, 2012

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members. You can never stop learning and sharing.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. In my opinion, the insights that support the cost per acquisition of a Facebook Like seems to be a bit less of a stretch.

Facebook 157

Facebook Lead Scoring Lead Ranking Paid Search Agency 157

Ambal's Amusings

SEPTEMBER 1, 2009

This is the topic that thought-provoking professionals will tackle at New Media 2012 event. We have invited Russell Sparkman, co-founder of Fusionspark Media and event co-producer of New Media 2012 to share his thoughts on New Media and Content Marketing. Tell us about New Media 2012 event and Fusionspark Media.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

Biznology

DECEMBER 2, 2011

In fact, you should have a strong plan ahead for the rest of this year and the first half of next year to have enough time to possibly impact your organic search results for holiday season 2012. Sure, you can find some folks desperate for a deal on Facebook, but them finding you is more of an accident at this late stage of the game.

PPC 80

PPC Social Media Conversion Rate SEO 80

Convince & Convert

AUGUST 29, 2012

Fairmont Hotels and Resorts recently rolled out a Facebook contest in coordination with ePrize called Everyone’s An Original Personality that matched fans up to their lifestyle interests to help define their travel personality. Fairmont’s Facebook Contest. ” Why Relevancy Matters. ” Good for Fairmont, Good for Its Fans.

Segmentation 124

Segmentation Facebook Marketing Agencies 1 Social Media 124

Hubspot

NOVEMBER 30, 2016

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. The lesson for Facebook marketers?

Facebook 101

Facebook Paid Search Agency Work Management Ads 101

The Customer

OCTOBER 13, 2021

Recent whistleblower claims alleging Facebook prefers profit over user safety will likely generate blowback by users and corporations that do not align with these practices. Already, organizers of “Stop Hate For Profit,” a social media boycott group, are deciding whether to organize a campaign against Facebook.

Social Media 98

Social Media Advertising Agencies Media Loyalty 98

DiscoverOrg

JANUARY 2, 2019

“Big data” is very 2012. We don’t mind ads in our Facebook feed or Spotify playlist – as long as they’re for the same cute boots we were browsing on Instagram. But of the organizations who collect this data today, many simply haven’t been prepared to operationalize it. B2B big data wasn’t quite there.

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. How can an individual or organization most efficiently grow a following there? So what makes Google+ special?

Google 100

Google Tips Digital Asset Management Best Practices 100

Contently

APRIL 19, 2017

Facebook added a hundred million users in a quarter? Facebook is in trouble for failing to stop fake news , extremist messages , and child pornography ? Facebook shamelessly copied another Snapchat feature? In 2016, Facebook accounted for almost two-thirds of all social media ad spending. What else is new ?

Social Media 167

Social Media Trends Emarketing Media 167

Adobe Experience Cloud Blog

MARCH 14, 2012

by Seth Resler On March 5th, the non-profit organization Invisible Children posted a video online called “Kony 2012.” The number of Google searches, Facebook posts and tweets about Kony has gone through the roof. So what content marketing tips can we learn from the Kony 2012 campaign? Story telling matters.

Campaigns 48

Campaigns Content Marketing Content Storytelling 48

Adobe Experience Cloud Blog

JANUARY 13, 2012

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. Incorporate improved organic search rankings into your tracking metrics. 1. Weak U.S.

Social Media 48

Social Media Social Marketing Planning Media 48

Martech

FEBRUARY 15, 2023

For instance, just last year Meta settled with the United States Department of Justice over Facebook enabling housing discrimination. The most recent suit requires Meta to adjust Facebook’s Lookalike Audiences ad targeting tool to avoid perpetuating housing discrimination based upon such characteristics.

Ethics 99

Ethics Marketing AI Multivariate analysis Paid Search Agency 99

Ambal's Amusings

JULY 19, 2012

Blog Twitter Facebook. Blog Twitter Facebook. Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations an enormous opportunity to engage direc. 2012-07-18T13:37:00Z. 2012-07-18T13:38:00Z. 2012-07-18T13:37:00Z. 2012-07-18T13:38:00Z. Authors: Ann Handley.

Content Marketing 100

Content Marketing Content Youtube Storytelling 100

Webbiquity

JUNE 23, 2016

Coursera provides free, universal access to some of the world’s best education, partnering with top universities and organizations to offer courses online. 3: The Nine Best Facebook Marketing Tools. #4: Showcase reviews: Marketing Insider Group. 2) Coursera. Google Review Count: 102,000. Pricing: free. Google Review Count: 51,000.

Education 150

Education Tools Best Practices Business 150

Hubspot

NOVEMBER 6, 2015

Giving Tuesday, established in 2012 and observed on the Tuesday following Thanksgiving, unites organizations and individuals around the world for one common purpose : to celebrate and encourage giving. Facebook and Twitter images to help you raise awareness with your followers. Tuesday, December 1st.

Organization 28

Organization Buzz Twitter Impressions 28

ClearVoice

MARCH 7, 2020

Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest. Instagram is a part of Facebook’s family of brands. Social media marketing terms for Facebook. The platform has 2.4

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Trade Press Services

MARCH 11, 2024

Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012. Then there have been controversies around social, particularly with Facebook and Twitter. This makes adaptability one of the most essential skills for B2B organizations.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Biznology

DECEMBER 11, 2019

Improving your Organic Rankings. Even though it’s not as important as it was in the past, domain names can still help you rank higher in the organic search. A domain name increases your organic reach. However, in 2012, Google introduced the EMD Update , reducing this kind of domains in its results.

Domain 129

Domain Brand Identity Branding SERP 129

B2B Digital Marketer

MAY 20, 2021

When it comes to data and privacy compliance , most people think that it only matters to the big brands like Google, Apple, and Facebook. In this episode, Navah Hopkins shares her expertise on data, privacy, ppc, fraud, and how B2B companies can implement these rules in their organizations.

Privacy 52

Privacy Paid Search Agency PPC Companies 52

KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. minutes on Google+ in January 2012, a drop from 5.1 minutes in November 2011 and 4.8 minutes in December.

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Sprout Social

FEBRUARY 27, 2017

Facebook Statistics. Instagram drives the most engagement per post compared to any social network–84 times more than Twitter, 54 times more than Pinterest and 10 times more than Facebook. Facebook Statistics. Facebook isn’t going anywhere, but some statistics are changing yearly. Twitter Statistics. LinkedIn Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Webbiquity

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. The One Effective Use of Facebook for B2B Marketing (March 9, 2010).

PR 100

PR Stats Social Media Twitter 100

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? The digital space has become super competitive. New phone, who dis? Don’t worry.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Marketing Insider Group

OCTOBER 9, 2012

e6e6e6 ;'> October 1, 2012 9:23 am via HootSuite Reply Retweet Favorite. e6e6e6 ;'> October 3, 2012 3:29 pm via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> October 4, 2012 9:45 am via TweetDeck Reply Retweet Favorite. e6e6e6 ;'> October 3, 2012 9:14 am via HootSuite Reply Retweet Favorite. TopRankMarketing.com.

B2B 100

B2B Top of Funnel Digital Marketing Funnels Conference 100

Scoop.it

APRIL 13, 2023

1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. ” <insert video here: [link] > YouTube algorithms are constantly changing, and they have nothing in common with those of Facebook or Instagram.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Online Marketing Institute

DECEMBER 6, 2011

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends. It was no surprise to us that content marketing remains a top priority for marketers in 2012. Facebook: 30% increase. By Joe Pulizzi | Published: December 5, 2011.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Marketing Craftmanship

SEPTEMBER 2, 2014

Increasingly, B2B firms are learning that simply having all the online visibility tools – company blog, Twitter account, Facebook page, LinkedIn profile, etc. And this chart explains why: The online world makes it easy to obtain information, but extremely difficult to gain attention over all the noise.

B2B Thought Leadership 100

B2B Thought Leadership WOM B2B Marketing Thought Leadership 100

KoMarketing Associates

JULY 10, 2014

Because of this, there are several reasons why B2B marketers should be using Google+ , both on a personal branding level and as an organization. It’s a Good Cross Between Facebook and LinkedIn. Another major perk of Google+ for B2B organizations is the integration of Google Maps, Places, and business profile pages.

Google 120

Google B2B Marketing B2B Case Study 120

Convince & Convert

SEPTEMBER 1, 2015

Here’s one iteration, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) in the fall of 2012. Nobody should “own” social media strategy in your organization. How will your organization appeal to the heart of your audience, rather than the head? Step 1: Build an Ark.

Social Media 167

Social Media Social Marketing Marketing Strategy Marketing & Strategy 167

Brandwatch Marketing

OCTOBER 5, 2020

So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. Marketing on social media is pretty much a given for businesses and organizations now. I can’t think of anyone betting against the Internet in 2012.”. How do I get started?

Social Media 105

Social Media Social Marketing Media Planning 105

Contently

MAY 17, 2017

In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. ” If you guessed 2010 and 2012 , respectively, you’d be right. “There’s no doubt that online video marketing is on the rise. That’s a pretty impressive stat!”

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing. 2013 Marketing Prediction.

Social Marketing 100

Social Marketing Planning Peer-to-peer Business 100

Ambal's Amusings

JUNE 4, 2012

Pam Fox Rollin: Website : Twitter : Facebook. 2012-06-04T09:36:00Z. 2012-06-04T09:37:00Z. 2012-06-04T09:38:00Z. 2012-06-04T09:38:00Z. 42 rules is a must when you’re taking a step up, moving to a new organization. 42 rules is a must when you’re taking a step up, moving to a new organization.

Rules 100

Rules Sales Qualified Leads High Quality Lead Customer Surveys 100

Contently

MAY 4, 2016

Facebook Live launched to spectacular hype. ” Zuckerberg began with the proclamation that we are entering a “golden age of video,” predicting that video content will dominate what we see and share on Facebook in the next few years. .” Last week, Facebook started rolling out that very option, per Digiday.

Opt-out 60

Opt-out Leads Lead Marketing Qualified Leads 60

Contently

APRIL 19, 2016

At the same time, the meteoric rise of Facebook Messenger, WhatsApp, and other instant messaging services promises a whole new environment and approach to customer service. Additionally, 81 percent of adults used a help center or FAQ on a company website in 2015, up from 67 percent in in 2012. “I ” A customer service arms race.

Marketing Management 112

Marketing Management Service FAQ Forrester 112