Online Marketing Institute

DECEMBER 6, 2011

Case Studies. 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing. Twitter: 35% increase.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Webbiquity

DECEMBER 12, 2012

Krista LaRiviere of web presence optimization software vendor gShift Labs offers six reasons for brands to embrace Google+, among them fresh content (“Google+ is just one more place to publish your press releases, blogs, testimonials, case studies and news.

Google 100

Google Tips Digital Asset Management Best Practices 100

KoMarketing Associates

SEPTEMBER 22, 2014

When on a hunt for the perfect gift for one of her family members, she voiced her quest via Twitter, tagging one of her prospect companies in the tweet. — Ekaterina Walter (@Ekaterina) December 19, 2012. — Clayton Hove (@adtothebone) June 17, 2012. — Official smart USA (@smartcarusa) June 19, 2012.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

KoMarketing Associates

MAY 1, 2013

Case studies (86%). According to Content Marketing Institute, software marketers use the following platforms more often than their B2B peers: Twitter (89% vs. 80%). B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report. B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Hubspot

FEBRUARY 23, 2017

While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. In the late 2000s and early 2010s came Twitter, Tumblr, Pinterest, and Google+, which experimented with short-form and visual content, as well as aggregating and saving content for later consumption.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Envy

MARCH 11, 2019

Twitter: @nakedsecurity. Twitter: @TrialByTruth. Twitter: @J4vv4D. Twitter: @briankrebs. Twitter: @DarkReading. Twitter: @schneierblog. To help you stay ahead of the game, we’ve created our list of top cybersecurity resources you’ll want to check out in 2019 and outlined what each one offers. Dark Reading.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Biznology

MARCH 20, 2018

I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. “The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Ambal's Amusings

AUGUST 25, 2010

Blog FusionSpark Twitter Fusionspark NewMedia2012. 2010 is the year of widespread content marketing adaptation, aided by an increase in case studies proving the method’s ability to drive engagement that drives brand devotion that drives conversion. Content Marketing Event: New Media 2012. Russell Sparkman.

Content Marketing 100

Content Marketing Storytelling Content Marketing & Strategy 100

EveryoneSocial

AUGUST 27, 2018

In Q4 2017, Twitter estimated an average of 330 million monthly active users across the globe–a 4% increase from 2016. In 2012, the average internet user had three social media accounts–now the average is closer to seven accounts. Download this case study to learn more. Pew Research Center ). LinkedIn ). Globalwindex ).

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Digital B2B Marketing

MARCH 15, 2012

of all traffic in February 2012. Public Relations Journalists or analysts may not directly recommend your product, but when they cite your research, practices or case studies, they are indicating that what you are producing is worth reading, considering or discussing. It is valuable, but it isn’t inbound marketing.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Biznology

NOVEMBER 8, 2012

If you’re interested in the case study, please read on. Case Study: US Open Marketing. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. In 2012, IBM made a concerted effort to use a unified keyword database. IBM sponsors the event.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Hubspot

AUGUST 12, 2013

Here are a few tried and true examples to help you make the most of your interactions on Twitter. In the example below, Yale Appliances is helping a Twitter user decide between GE and Electrolux ranges. They found this prospective customer by setting up a Twitter search for broken ovens. Turn a Follower Into a Lead.

Twitter 28

Twitter Top of Funnel Business Hubspot 28

KoMarketing Associates

MAY 31, 2012

Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company? whitepapers, articles, case studies, etc.) Ask questions and anticipate their answers: Where is your audience gathering information about your product or services? What kind of social media channels—i.e., So what’s a marketer to do?

Social Media 120

Social Media Media Work Management Marketing Management 120

Marketing Insider Group

DECEMBER 22, 2011

RT @ mitchjoel : The new Twitter Effect (and what it means for business): [link]. RT @ outspokenmedia The Myth of ‘Professional’ Twitter Accounts [link] @ lisabarone nails it with this one. RT @ billrobbSAP @ forrester Study of Social Network Use by Age Group [link] | some kids still read newspapers? chiprodgers.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Hubspot

JULY 22, 2018

You can also consider adding list criteria to pull in contacts with a certain number of Twitter followers so you can leverage the power of those social media influencers in your database. Editor's Note: This post was originally published in September 2012 and has been updated for freshness, accuracy, and comprehensiveness.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

DealSignal

FEBRUARY 28, 2018

While the 2012 SiriusDecisions Demand Waterfall included specific stages defined for Marketing and Sales, the new model emphasizes a cohesive revenue-driving team “We”: We Target. Case study: TAM analysis in action. Read the full case study. Follow Rob on Twitter @robweedn. We Suspect. CLICK HERE.

Account Based Marketing 61

Account Based Marketing Ideal Customer Profiles ABM Work Management 61

Buzz Marketing for Technology

OCTOBER 25, 2013

According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. And the most successful case studies are precisely those that embrace this approach.”. Internet users.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

nDash

FEBRUARY 22, 2019

Unlimited data plans pre-2012. Instead of building a large, extended team and having them all write blogs, designate a few people for certain content types, including case studies, long-form whitepapers, sales collateral, newsletters and so forth. Let us know on Twitter or LinkedIn ! Some things cannot be replaced.

Content 45

Content Planning Work Management Deliverability 45

Hubspot

FEBRUARY 18, 2013

According to a 2012 report by Adobe , a whopping 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing. I would like to try and alleviate some of that pain, at least when it comes to marketing on Twitter. Customers Generated Through Leads Acquired by Twitter.

Twitter 28

Twitter ROI Work Management Marketing Management 28

Parse.ly

SEPTEMBER 24, 2019

The Content Library is a cool addition – we want to enable you to draw on all the helpful content we’ve produced from network-wide research and customer case studies, to best-practice guides and experiments from our Parse.ly In 2009, our typeface was influenced by the logos of WordPress and Twitter. University Partners.

Brand Identity 40

Brand Identity Branding Startups Domain 40

Hubspot

DECEMBER 12, 2012

We actually wrote a case study (form-free, download your little hearts out ) about how they're using inbound marketing to promote their campaign, too! The Red Cross has found that people are more excited to give something that "means something" instead of the more traditional gift of money. And the bonus?

Campaigns 28

Campaigns Cross-Selling Mobile Advertising Mobile Marketing 28

LEADership

NOVEMBER 1, 2013

Case studies – 73%. According to the Institute, 38% of B2B companies in 2012 created infographics; this percentage rose to 51% in 2013. The top four include: LinkedIn (91%), Twitter (85%), Facebook (81%) and YouTube (73%). Articles specifically posted on their company website – 81%. E-newsletters – 80%. Blogs – 76%.

Trends 40

Trends Planning Content Marketing Case Studies 40

Content Marketing Institute

DECEMBER 31, 2018

Bruce Lee case study. Think and Grow Rich case study. Instagram, Twitter, Messenger … all kinds of notifications. Most agencies were not re-signing to the $5,000 annual fee, and one in particular, our best case study where we delivered a multimillion-dollar client, still hadn’t signed up yet.

Planning 101

Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

MLT Creative

DECEMBER 23, 2011

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. Microsoft's B2B campaign for Office 2010 made model use of triggered e-mail, according to Marketing Sherpa's case study.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

Huptech Web

OCTOBER 6, 2023

About real-deal examples and case studies where UGC took brands from zero to hero. ? Social Media Posts: The Twitter shoutouts, Instagram stories, and Facebook updates – are all fair game. Example GYMSHARK, launched in the UK in 2012, is the catch when it comes to fitness. The psychology behind the WHY. ?

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Paul Gillin

JANUARY 24, 2013

Using dozens of case studies from consumer and B2B brands, the book classifies attackers into four categories – Casual Complainers, Extortionists, Committed Crusaders and Indignant Influencers – and provides coping strategies for dealing with each. Twitter: @pgillin. Capacity to Destroy. Contact information: Paul Gillin.

Press 50

Press Peer-to-peer Amazon BtoB 50

Hubspot

DECEMBER 10, 2012

You can also download the PDF version of this case study here , no form submission required. That's why we wanted to highlight the American Red Cross as an inbound marketing case study. Tanya Gulliver (@TanyaMGulliver) December 5, 2012. Red Cross-Mankato,MN (@RedCrossMankato) November 30, 2012.

Inbound Marketing 28

Inbound Marketing Top of Funnel Digital Marketing Funnels Case Study 28

Online Marketing Institute

JULY 31, 2012

MediaNext 2012. 07/25/2012. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. It’s decent at capturing blog and Twitter-based content but not as accurate at capturing content that is behind a ‘sign-in’ gate, most notably Facebook. Washington.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

JUNE 8, 2012

So, that means 2/3 of Americans have never followed a brand on Twitter, have never followed a brand on Facebook, have never subscribed to a company’s YouTube channel. Publishing is distribution, but it’s the doors that they open with that distribution, that to me, today 2012, is still relevant. Jim : Yeah.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Hubspot

APRIL 17, 2012

User Social Proof: Approval from current users of the product/service, such as customer testimonials, case studies, and those all-powerful reviews. Speaking of Twitter, have you played around with Twitter's new embeddable tweets feature? — Ted Engel (@iamtedE) April 6, 2012. 2) Embedded Tweets.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Hubspot

SEPTEMBER 23, 2012

If you’re interested in reading more interesting facts from this case study, you should take a look at the full story here. PSY has been featured on The Ellen Show, The Today Show, Saturday Night Live, the 2012 MTV Video Music Awards, and he recently broke a Guinness World Record for “Most Liked” video on YouTube.

Social Media 28

Social Media Social Marketing Allocation Planning 28

Adobe Experience Cloud Blog

OCTOBER 4, 2012

This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets. Twitter Promoted Tweets. It may simply be that Twitter biases to particularly early-stage prospects that require longer-than-normal nurturing periods.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Vidyard

JANUARY 21, 2013

It took 5 months, 9 interviews, and hundreds of hours spent on learning how to code, preparing presentations and writing case studies. In January 2012 I started to look at joining a startup in the valley (California) and spent another 6 months interviewing at companies both large and small. Mike: The tweets worked.

Startups 58

Startups Case Studies Case Study Screencast 58

The ROI Guy

DECEMBER 9, 2010

"Spending on IT cloud services will triple in the next 5 years, reaching $42 billion and capturing 25% of IT spending growth in 2012." - IDC Much of the adoption is driven by the promise of what cloud can do to help transform IT services and drive important cap-ex and op-ex cost savings. Powered by Blogger.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Hubspot

APRIL 11, 2013

Here''s some food for thought: Companies see a 55% increase in leads when increasing their number of landing pages from just 10 to 15 , according to our 2012 Marketing Benchmarks Report. Similar to adding case studies or recommendations, try adding some social proof to your landing pages. 6) Add social proof.

Landing Pages 28

Landing Pages Template Design Tips 28

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. In a recent study by Adstage , they found that average Google CPCs increased 117 percent year-over-year. 2012 – 2014 Average CPC). Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! This trend isn’t changing anytime soon.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45