Martech

JANUARY 3, 2022

The number of applications increased to 8,000 in 2020, from just 150 in 2011, according to chiefmartec.com’s Scottt Brinker in his latest Marketing Technology Landscape. Here’s the full list: Marketing Operations Tasks Percentage of work Design, run, and optimize/test marketing campaigns 84.5% marketing directors, and 6.4%

Digital Asset Management 120

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 120

Contently

JUNE 22, 2016

Marvel introduced the characters of Iron Man, Hulk, Thor, and Captain America between 2008 and 2011, with standalone films that explore the superheroes’ origin stories. HubSpot, for instance, published a story in 2012 about misleading SEO myths.

Content 84

Content Hubspot Storytelling Facebook 84

Hubspot

AUGUST 1, 2011

With a user base of its magnitude, you can't deny that members of your target audience are using Facebook to connect with others, obtain information, and make purchasing decisions. Optimize your Facebook presence for maximum results. Download the free eBook and learn to use Facebook in 2011 to achieve your business goals!

Facebook 28

Facebook Business Social Networks User-Generated Content 28

Hubspot

AUGUST 24, 2020

This allowed advertisers to deliver more specific, targeted ads to users that included information from their friends. 2011: Facebook launches its desktop ad program called "Sponsored Stories.". In 2011, Facebook introduced its "Sponsored Stories" project — a program that placed paid advertisements directly on users' news feeds.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Hubspot

APRIL 21, 2020

If we give away free content and information about the challenges our paid products and services resolve, then who will pay for what we're selling?". By making sure content is optimized with relevant keywords , you'll increase your chances of getting found in search engines and boost organic traffic.

Education 98

Education Sales Qualified Leads Content Inbound Marketing 98

Mailmunch

MARCH 29, 2021

To optimize your time and resources, you’ll want a user-friendly solution. You also have to accept their branding on your emails, which is not optimal for your brand recognition in the long run. Hubspot is an excellent platform that focuses on actioning, updating, and automating data collection. User-Friendliness . A Final Word.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Email Marketing 59

SmartBug Media

FEBRUARY 5, 2020

Search engine optimization has come a long way over the past 25 years. Optimize Content to Obtain Google Featured Snippets. Ever since the 2011 Panda algorithm update , Google has prioritized content as its number one ranking factor. Optimize Content to Obtain Google Featured Snippets. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. According to Social Media Scientist Dan Zarrella’s latest research, tweets with self-reference get fewer retweets than those with other information. Source: HubSpot ).

Social Media 28

Social Media Social Marketing Tips Media 28

The Effective Marketer

JUNE 21, 2009

SEO is such a complex subject that you can barely scratch the surface in one hour so knowing where to go for more information is invaluable. What I liked best was the tips on tools you can use and where to find additional resources. Otherwise, skip it and go straight for the Advanced SEO class (to be reviewed in my next post).

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Marketing Insider Group

SEPTEMBER 7, 2011

It found that on average customers are ready to speak to a sales person after they have completed 60% of the information gathering required for their purchasing process. If we create insightful content and optimize it for SEO, then it will get shared…a lot. Additionally, the changes in this survey from 2010 to 2011 are profound.

Top of Funnel 100

Top of Funnel Inbound Marketing Paid Search Agency Cold Calling 100

The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. You have placed a good information on your blog.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

MARCH 7, 2009

The room was packet (the number I heard was 80 attendees) and a lot of information was flowing to and from the audience back to the presenters. Ron Adelman, from WSI Marketing , discussed Search Engine Optimization (SEO) in a down-to-earth manner that was refreshing at the same time very entertaining. The guy really knows his stuff.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Hubspot

AUGUST 31, 2011

Use HubSpot's Promo Code 159-ST-1004 to receive $500 off your B2B Summit ticket. Does that sound like an optimized or effective strategy to you? You must constantly interact with the structure of the funnel, and as it is put into practice, you must continually optimize its application. The Five Tiers of Funnel Optimization.

Top of Funnel 28

Top of Funnel Optimization B2B Thought Leadership B2B 28

Industrial Marketing Today

SEPTEMBER 6, 2011

They are beginning to look beyond a static informational website and are now seriously focusing on developing a more robust online presence for attracting qualified traffic, generating higher quality leads and positioning themselves as thought leaders in their respective niches. Blog sites as inbound marketing hubs.

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Hubspot

JUNE 3, 2020

Essentially, ad Extensions allow you to supplement your ad with additional information at no additional cost. The information could be your phone number, additional site links, or even ratings. Editor's note: This post was originally published in October 2011 and has been updated for comprehensiveness. Use ad extensions.

PPC 99

PPC Campaigns Paid Search Agency Adwords 99

ViewPoint

MARCH 6, 2012

This means gaining insight into everything from the ideal buyer’s challenges, aspirations, attitudes, influencers, and motivators to their content and information preferences. Brian Halligan, CEO and Founder of HubSpot. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. Get Customers.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Hubspot

SEPTEMBER 19, 2018

recession between 2008 and 2011, it has rebounded and is now back to pre-recession growth rates. source: HubSpot ). source: HubSpot ). Source: HubSpot. Here at HubSpot, we have a few special programs of our own: HubSpot for Startups offers software, education and support for new and growing businesses.

Startups 77

Startups First-Mover Advantage Work Management Buyer Personas 77

Hubspot

JUNE 28, 2011

Let's walk through the anatomy of a smart, lead gen-optimized blog post so you can start converting that blog traffic into precious leads. informative). Is your blog optimized for lead gen? In what other ways can you create a conversion-optimized blog? Free Download: Better Business Blogging in 2011.

Optimization 28

Optimization Conversion Lead Gen Banners 28

SnapApp

AUGUST 20, 2015

Dan Zarella analyzed 40,000 of HubSpot ’s client landing pages to tease out the ideal lead form length. Image Credit: Hubspot. Visitors are also less likely to provide real data for more sensitive information -- check out Marketing Sherpa’s graph on the most and least accurate areas for form-submitted information: .

Cost per Lead 48

Cost per Lead Sales Qualified Leads Conversion Lead Scoring 48

Attendify

AUGUST 7, 2019

In 2011, Brinker began producing a yearly map of the global marketing technology landscape. Founded in 2013, Guru is a knowledge management platform that unifies an organization’s collective insights and gives teams the information they need to do their jobs. Anderson, Guru: HubSpot is our marketing automation tool.

Features 37

Features Work Management Marketing Automation Services Marketing Management 37

Hubspot

MAY 1, 2017

I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. That ID is used to store the customer’s demographic information, ranging from ethnicity to job history, and to track buying behavior.

Personalization 100

Personalization Brand Identity Branding Planning 100

Hubspot

FEBRUARY 11, 2011

An audience member raised an interesting point regarding the privacy of these new payment methods during Q&A: with each of your purchases on a coupon site comes a ton of information about you. Over time, this information is radically valuable to advertisers and other companies as a lifetime of purchases at multiple companies emerges.

eCommerce 28

eCommerce Privacy Policies Marketing Management Marketing Budget 28

Hubspot

SEPTEMBER 24, 2013

When approached by Search Engine Land, Google reportedly confirmed the switch, saying the following: "We added SSL encryption for our signed-in search users in 2011, as well as searches from the Chrome omnibox earlier this year. We’re now working to bring this extra protection to more users who are not signed in.". What All This Means.

Keywords 28

Keywords Google Adwords Marketing Analytics Tools 28

Hubspot

SEPTEMBER 2, 2011

We spend a lot of time talking about marketing transformation here at HubSpot. And if you've always been an outbound marketing advocate and a bit of an inbound marketing skeptic, this week MarketingCharts reported results of the new "2011 Social Shopping Study” from the e-tailing group and PowerReviews. In fact, they doubled!

Spending 28

Spending Research Inbound Marketing Comparison 28

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Odden has gone across the globe to share his insights regarding data-informed and customer-centric marketing. This is where content marketing comes into play. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

MARCH 29, 2018

Appearing in search results is vital for business growth, but there’s a right and wrong way of doing search engine optimization. White hat SEO is a much better method of doing search engine optimization. The Google Panda update in 2011 resolved this issue. The dark art of black hat SEO is the wrong way.

SEO 74

SEO PageRank CAN-SPAM Ad Exchange 74

Hubspot

JULY 5, 2017

Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. Optimize video text. Optimize your video for the platform. Editor's Note: This post was originally published in November 2011 and has been updated and for freshness, accuracy, and comprehensiveness.

Video Marketing 78

Video Marketing Product Tips Lock-In 78

Hubspot

NOVEMBER 11, 2011

Think Insights with Google , Google's new information and resource hub for marketers, has got you covered! Use the Real-Time Insights Finder to gather information about your business' target audiences, or simply browse through the site's Facts & Stats. Source: eMarketer, January 2011) Tweet This! Apr 2011) Tweet This!

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Hubspot

JANUARY 20, 2012

The updated registration form even includes an opted-in checkbox that allows Google to use users' account information for personalization purposes. Consider the powerful changes we've already seen Google make since the dawn of Google+: July 2011: Google starts showing Google+ profile images alongside organic search results.

Google 28

Google Social Networks Opt-in Network Marketing 28

Hubspot

NOVEMBER 18, 2011

January-February 2011: Google Punishes JC Penney and Overstock.com for Shady Link Practices. February, 2011: Panda Cracks Down on Content Farms. March, 2011: Google Launches +1 and Incorporates Social Sharing Into the Algorithm. August, 2011: Google Displays Expanded Site Links. Power to the people!

Google 28

Google SERP Paid Search Agency Advertising Agencies 28

Hubspot

NOVEMBER 16, 2012

Just take a look at how the size of business' marketing departments has more than doubled -- in fact, almost tripled -- since August 2011. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." Dan Slagen , head of global marketing relations at HubSpot leads our co-marketing initiatives.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

JULY 19, 2011

To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. will expand to a billion-dollar business in 2011, nearly a third of the predicted global mobile advertising market. million by the end of 2011.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Hubspot

AUGUST 9, 2011

The following blog post is an adapted excerpt from HubSpot's new ebook, " How to Use Facebook for Business: An Introductory Guide " for 2011. Under Facebook Insights' "Users" tab, marketers can obtain more granular information about the activity and demographics of their Page visitors, such as gender, age, location, and language.

Facebook 28

Facebook Marketing Analytics Tools User-Generated Content Hubspot 28

Hubspot

APRIL 4, 2011

This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. Join HubSpot for Marketing Transformation Week , April 4-8, 2011. Connect with HubSpot : Because "it's ugly and it draws attention to my illness.".

Spending 28

Spending Traffic Paid Search Agency Companies 28

Hubspot

DECEMBER 14, 2011

Email opens on mobile devices increased by 34% from April 2011 through September 2011 as compared to the previous 6 month period ( Tweet This! ). You can find more interesting data in Return Path's report and read their predictions and recommendations based on this information. Connect with HubSpot :

Statistics 28

Statistics Stats Click Rate Mobile Marketing 28

Hubspot

FEBRUARY 20, 2017

What it Replaced: Search engine Google replaced generic terms for searching for information online. Because search engine optimization (SEO) has become a must-have part of any content marketing strategy, more marketers are trying to get content to rank in Google Search. Used in a Sentence: “Just Google it.”. 4) Skype.

Skype 78

Skype First-Mover Advantage Youtube Advertising Agencies 78

Hubspot

AUGUST 14, 2014

So I decided to look for success stories and data to see whether I was ill-informed or QR codes really are still a thing. mobile audience scanned a QR code on their mobile device in 2011. HubSpot customers: learn how to create a tracking URL for a landing page in HubSpot here.) of the total U.S.

Mobile Advertising 28

Mobile Advertising Mobile Marketing Landing Pages Lock-In 28