Trending Sources

6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

Online marketers are talking a lot about buyer personas and attributing each piece of content to a respective persona (HubSpot walks you through how to do that here ). When those individuals are sharing nuggets of information a little outside of the topic there business is in directly, that can be even better. Content Marketing Search Engine Optimization What worked well?

How to Optimize My Landing Pages

Synecore

You're here to figure out how to optimize your landing pages , but first let me provide a little refresher. landing page is a web page that allows you to capture a visitor’s information through a simple form. So, let’s unpack these items one by one to gain a clear understanding of how to optimize your landing pages. via HubSpot]. stat via HubSpot]. Great! Visual.

Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs.

Hubspot Inbound Conference Recap 7 of 9

Kaon

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Optimize the Bottom of the Funnel (BOFU) offers for keywords comparison shoppers use. Don’t tell them information they already know, feed them new insights and pain point s. First and foremost, you need to understand your buyer persona, i.e. name, demographics, goals, habits, and needs.

Staffing and Launching Your Content Marketing Program

manager at HubSpot, had a similar revelation. percent of the roughly 2 million hits on HubSpot’s. and information. HubSpot is the inbound marketing genius who wants. When I spoke with the men behind the content power- houses at HubSpot, Moz, and GE, that much was clear. give you information you can’t find anywhere else on the. All rights reserved. So was I.

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

To give you some more information on what these posts look like in real life and what kind of effects they can have, we decided to dive into our own blog data. Using this information, we can work toward increasing the number of compounding posts we have in our arsenal. Here’s a real life example of one of HubSpot’s compounding blog posts. What Are Compounding Posts? Now what?

4 Techniques to Optimize Your Nonprofit Newsletter

Hubspot

With the outrageous number of messages that the average person receives online, organizations need to optimize their emails or risk ending up in the trash folder. In any case, you want to deliver the most important information at the beginning of your subject line so that it can’t be missed. Also determine which information is most important to include in this email. Nonprofi

5 Simple Ways to Optimize Your Website for Lead Generation

Hubspot

Optimizing your website to generate leads is a no-brainer. In this post, we'll go over some quick ways you can optimize your website for lead generation that actually work. To understand how to optimize our website, we'll have to first gain a basic understanding of the lead generation process. In those cases, you can optimize the conversion path. Unfortunately.).

Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data

Hubspot

On our path to embracing a new era of marketing and sales, HubSpot discovered something important. In order to make sure we stay on top of trends, information, and the goals of our customers, we decided to launch HubSpot Research. Information is more valuable than ever. What makes information so valuable? Check out our new HubSpot Research platform today.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Implement the technology infrastructure to optimize your processes. 4. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Developed, optimized and. Look for.

7 Elements of a Perfectly Optimized Social Media Account [Infographic]

Hubspot

The infographic below is a great visual representation of exactly how you can optimize every one of your social media accounts. The Anatomy of an Optimized Social Media Account. 1) Your Logo as Your Avatar. lead that’s really ready to buy from you? (If you''re using HubSpot’s Social Inbox , that information is readily available in your conversation stream.).

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. In some cases, these optimization techniques might be as basic as changing the color of a CTA. The list below outlines a ton of helpful tools for marketers who are looking to optimize their conversion rates.

9 Real-Life Conversion Rate Optimization Tests to Try Yourself

Hubspot

But in conversion optimization, examples are especially hard to come across. Below are nine fascinating case studies to inspire your next conversion optimization test. 1) Slide-in CTAs increased CTR by 192% and generated 27% more submissions. Here''s an example of the slide-in: To test this out, we added slide-in CTAs to 10 of HubSpot''s highest-trafficked blog posts.

9 Critical Components for Optimized Marketing Emails

Hubspot

Whether you’re just getting started with your email marketing strategy, or you’ve been doing it for years, there are 9 components of an effective email that you should always be looking to optimize in every single email you send. An optimized subject line will help you capture your audience’s attention and convince them to open your email to read more. Be creative! Easy enough, right?

The Blogging Tactic No One Is Talking About: Optimizing the Past

Hubspot

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. That shift is an ongoing internal project we call "historical optimization." As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Implement the technology infrastructure to optimize your processes. 4. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Developed, optimized and. Look for.

What is Hubspot? Marketing Automation Software Series

B2B Lead Blog

Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . Hubspot marketing automation software was born from the recognition that buyers are growing tired of annoying, irrelevant, and interruptive marketing, and are getting better and better at tuning those messages out. HubSpot is too big to fit into one blog post.

A Handy Guide to Optimizing Your Social Media Channels

Hubspot

This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. For some, the word “optimization” conjures up thoughts of complicated mathematics and data analysis. At its core, however, the science of optimization is really quite simple: It''s all about making improvements. Use the Proper Image Dimensions for Social Profiles and Posts.

How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. and then optimizing those links over time to help your ebooks spread more. Odds are, these prospects are typing those same questions into Google.

The Anatomy of a Perfectly Optimized Pinterest Pin [Diagram]

Hubspot

Optimizing pins instead of posting willy-nilly isn''t hard, it just takes a little more mindfulness. The Anatomy of a Perfectly Optimized Pinterest Pin. 1) High Quality Image. So even though you have a link in the pin itself, add a little call-to-action in the description to the pin''s link -- it could pay off big-time for you. *) Rich Pin Information. Photographs! Logos!

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Implement the technology infrastructure to optimize your processes. 4. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Developed, optimized and. Look for.

The 4 Most Important Pages on Your Website (& How to Optimize Them)

Hubspot

In this post, I''ll explain how to optimize each one of these pages. And if your most-visited pages are different than the ones listed above, you''ll still learn a framework for optimizing any of the important pages on your website.). What do I mean by "optimize" a webpage? The optimization I’m going to explain will create user optimized pages. About Page.

Dear HubSpot: My Blog Isn't Generating Leads. Please Help?

Hubspot

Dear HubSpot, I''ve been reading about inbound for years now, and with a change in management at my company came a chance to start implementing a lot more inbound tactics (finally!). I got along really well with my new boss, and when I started talking about doing more blogging and social for lead gen she was really supportive. Got a boss who''s asking you to balance a billion tasks?

HubSpot Ranked #1 Marketing Automation Software Vendor in VentureBeat Survey

Hubspot

Where can you turn for accurate information on what to buy and what questions to ask? Since we hold customers'' opinions in such high regard, we''re excited to announce that HubSpot was ranked the #1 marketing automation vendor in VentureBeat ''s first-ever survey of marketing automation solutions. How do you know if a solution is right for you? marketing automation

3 Ways to Optimize Your Landing Pages to Better Address Human Behavior

Hubspot

Only after considering these questions can we begin to think about optimizing our landing pages for conversion. Conversion rate optimization (CRO) is, simply, understanding human behavior. We''ve actually tested this theory at HubSpot. At HubSpot, we ran an experiment where we replaced our longer form with a form that only showed four fields at first.

How HubSpot Grew by 50% in 2013: A Year in Review

Hubspot

2013 was a landmark year for HubSpot in helping businesses worldwide become more personal, effective, and human overall. Below is our annual Year in Review, where we''ve summarized what we believe were some of HubSpot’s key achievements in 2013. Or visited a site and had to re-enter the same information multiple times? HubSpot’s revenues grew 50% this year to 77.6

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Beyond Responsive Design: How to Optimize Your Website for Mobile Users

Hubspot

For example, at HubSpot, we know that a visitor on a mobile device is very unlikely to fill out a long form on one of our landing pages. Thus, while you want to optimize your site, landing pages, emails, etc. For example, since over half of all emails are opened on mobile , ensure your emails are mobile optimized. You’ve weathered Mobileggedon. Congrats! We must adapt!”.

How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags

Hubspot

Also note that Twitter only automatically pulls in information from a link when you use Twitter Cards, not for regular tweets. The Open Graph (OG) Protocol is the process of extracting all this information from a web page and pulling it into a social media post. But where did each social network find that information? HubSpot. Optimizing the Image Size. Facebook.

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Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile

Hubspot

This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. Many marketers have asked the HubSpot team just how worried they should be, so we sifted through the post-apocalyptic dust to review the damage for ourselves. Marketers were anxious. Fear mongering abounded.

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. Dangit! I was so close to being ahead of HubSpot’s blog writing army, only to again fall into their shadow. Anyway, enough lamenting. Links.

Best 92

How HubSpot COS Differs from a Traditional CMS

Synecore

While there are numerous different CMS platforms to choose from, HubSpot's solution is intuitive , user-friendly, and offers a number of features that make it a good choice for businesses. HubSpot isn't a traditional CMS platform. HubSpot's COS encompasses every component of digital marketing including: Websites. In fact, it isn't a CMS at all. Email Marketing. Form Creation.

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

It could be that your website isn’t properly optimized for search engines. You need to optimize your entire online presence, not just your website. The fundamentals for optimizing a B2B site are essentially the same as a B2C site, though there are differences. Optimizing all your online content will bring more visitors to your website and ultimately generate more leads.

SEO 55

Personalizing Content with HubSpot COS

Synecore

HubSpot, the inbound marketing software, provides ways to easily and quickly implement content personalization. Smart Content in HubSpot allows you to target based on anything you know about your customers and serve relevant content. Using Smart Content in HubSpot is a seamless and standardized way to provide personalized content to your website’s visitors.

Announcing the Next Generation of HubSpot's Inbound Marketing Platform

Hubspot

We founded HubSpot with a basic observation -- that people navigate to content, products, and companies they find interesting. We made a major stride last year when HubSpot introduced the first version of its Inbound Database, which included detailed contact profiles. The Inbound Database is the class historian of HubSpot. The new COS optimizes your content for mobile.

Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions

Hubspot

Because forms are a central component to your inbound strategy, it's important to optimize them for conversions while retaining any of the indicators of quality that you and your sales team care about. HubSpot customers: You can use smart content to display different forms based on the referral source of the visitor, and to easily change out forms without needing a line of code.

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Search engine optimization (SEO). Search engines love fresh content , and a steady stream of new information is what keeps visitors coming back to your site. On social networking sites, you give up significant control over your information. Integrating a blog makes a static corporate LinkedIn profile into a dynamic company information page. Fresh content. Flexibility.

SMB 146

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally.  ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process.  ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012.  ( HubSpot ). HubSpot ). Search Engine Optimization (SEO) and Search Facts.

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Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google

Hubspot

Do those search engine optimized press releases you''re sending actually boost your search rankings? Google Says Optimized Anchor Text Links in Press Releases Qualify as ''Unnatural Links''. One of the examples Google provides for what qualifies as an unnatural link is as follows: "Links with optimized anchor text in articles or press releases distributed on other sites.

How to Optimize Your Promotion Channels & Increase Conversion Rates

SnapApp

Written by Katherine Boyarksy , Lead Generation Specialist at HubSpot.  . With more and more companies straying away from their dependencies on email – including us at HubSpot – it’s important to consider how you can optimize your current channels as well as the content itself. Once you’ve mastered placement of these CTAs and pop-ups, you can optimize them through testing.

Announcing the New HubSpot Blog Apps for Your iPad or Kindle

Hubspot

Ever wish you could get all of our blog content perfectly optimized for your iPad or Kindle? Now you can stay ahead of the curve with our comprehensive how-to’s, tips, and information about the latest news, trends, and best practices in the marketing industry. optimized just for your tablet or e-reader. HubSpot Blog Kindle App. there's an app for that! Who's pumped?