How to Optimize My Landing Pages
JULY 20, 2015
You're here to figure out how to optimize your landing pages , but first let me provide a little refresher. A landing page is a web page that allows you to capture a visitor’s information through a simple form. via HubSpot]. stat via HubSpot].
Hubspot Inbound Conference Recap 7 of 9
SEPTEMBER 23, 2015
Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Optimize the Bottom of the Funnel (BOFU) offers for keywords comparison shoppers use. Don’t tell them information they already know, feed them new insights and pain point s.
Six Ways to Search-Optimize a Blog
DECEMBER 5, 2011
Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Fee-based platforms like Compendium and HubSpot are also search-friendly.
6 Broader Business Questions to Inform Your SEO Strategy
JANUARY 27, 2015
Online marketers are talking a lot about buyer personas and attributing each piece of content to a respective persona (HubSpot walks you through how to do that here ). Content Marketing Search Engine Optimization
12 Awesome HubSpot Resources That Won't Cost You a Dime
DECEMBER 22, 2015
Over the years, HubSpot has developed a number of free tools and programs that we love to share with others. 1) HubSpot CRM. HubSpot's new site, freestockphotos.org, catalogs photos that you can use for blog posts, social media, or wherever else you need high quality photos.
Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like
SEPTEMBER 1, 2015
To give you some more information on what these posts look like in real life and what kind of effects they can have, we decided to dive into our own blog data. Using this information, we can work toward increasing the number of compounding posts we have in our arsenal.
5 Simple Ways to Optimize Your Website for Lead Generation
MAY 25, 2015
Optimizing your website to generate leads is a no-brainer. In this post, we'll go over some quick ways you can optimize your website for lead generation that actually work. That CTA leads them to a landing page, which includes a form used to collect the visitor's information.
Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data
FEBRUARY 8, 2016
On our path to embracing a new era of marketing and sales, HubSpot discovered something important. In order to make sure we stay on top of trends, information, and the goals of our customers, we decided to launch HubSpot Research. Information is more valuable than ever.
4 Techniques to Optimize Your Nonprofit Newsletter
JUNE 2, 2016
With the outrageous number of messages that the average person receives online, organizations need to optimize their emails or risk ending up in the trash folder. In any case, you want to deliver the most important information at the beginning of your subject line so that it can’t be missed.
7 Elements of a Perfectly Optimized Social Media Account [Infographic]
SEPTEMBER 15, 2014
The infographic below is a great visual representation of exactly how you can optimize every one of your social media accounts. The Anatomy of an Optimized Social Media Account. If you’re a HubSpot customer, this is all built into the software.).
9 Real-Life Conversion Rate Optimization Tests to Try Yourself
NOVEMBER 14, 2014
But in conversion optimization, examples are especially hard to come across. Below are nine fascinating case studies to inspire your next conversion optimization test. This story comes from the Sidekick team at HubSpot. Access Valuable Information About Your Contacts.
What is Hubspot? Marketing Automation Software Series
B2B Lead Blog
JUNE 11, 2013
Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . HubSpot ’s inbound marketing methodology covers every stage of your marketing funnel. Even a blogging platform that helps you make sure every post is perfectly optimized.
9 Critical Components for Optimized Marketing Emails
AUGUST 9, 2013
Whether you’re just getting started with your email marketing strategy, or you’ve been doing it for years, there are 9 components of an effective email that you should always be looking to optimize in every single email you send. How to Optimize: Make your images relevant.
The Blogging Tactic No One Is Talking About: Optimizing the Past
JUNE 17, 2015
Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. That shift is an ongoing internal project we call "historical optimization." What Is Historical Optimization?
A Handy Guide to Optimizing Your Social Media Channels
APRIL 17, 2014
This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. For some, the word “optimization” conjures up thoughts of complicated mathematics and data analysis. Here’s a simple strategy for determining your optimal post frequencies.
How the HubSpot CMO Screens for Top Marketing Talent
JANUARY 7, 2013
At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general.
24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
FEBRUARY 17, 2016
In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. In some cases, these optimization techniques might be as basic as changing the color of a CTA. 22) Optimizely.
The Anatomy of a Perfectly Optimized Pinterest Pin [Diagram]
APRIL 28, 2014
Optimizing pins instead of posting willy-nilly isn''t hard, it just takes a little more mindfulness. The Anatomy of a Perfectly Optimized Pinterest Pin. Here''s an example of a Rich Pin featuring a super-awkward-looking dog: See that information right below the title of the pin?
The 4 Most Important Pages on Your Website (& How to Optimize Them)
DECEMBER 18, 2014
In this post, I''ll explain how to optimize each one of these pages. And if your most-visited pages are different than the ones listed above, you''ll still learn a framework for optimizing any of the important pages on your website.). What do I mean by "optimize" a webpage?
Dear HubSpot: My Blog Isn't Generating Leads. Please Help?
MAY 23, 2014
Dear HubSpot, I''ve been reading about inbound for years now, and with a change in management at my company came a chance to start implementing a lot more inbound tactics (finally!). It''s time to focus on making smart optimizations to your marketing.
HubSpot Ranked #1 Marketing Automation Software Vendor in VentureBeat Survey
FEBRUARY 26, 2014
Where can you turn for accurate information on what to buy and what questions to ask? Dharmesh Shah , HubSpot’s co-founder and CTO, is fond of saying that “at the end of the day, people don’t remember the pitch; they remember the experience.”
How HubSpot Grew by 50% in 2013: A Year in Review
JANUARY 28, 2014
2013 was a landmark year for HubSpot in helping businesses worldwide become more personal, effective, and human overall. Below is our annual Year in Review, where we''ve summarized what we believe were some of HubSpot’s key achievements in 2013.
3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
APRIL 13, 2015
Only after considering these questions can we begin to think about optimizing our landing pages for conversion. Conversion rate optimization (CRO) is, simply, understanding human behavior. We''ve actually tested this theory at HubSpot.
Beyond Responsive Design: How to Optimize Your Website for Mobile Users
JUNE 8, 2015
For example, at HubSpot, we know that a visitor on a mobile device is very unlikely to fill out a long form on one of our landing pages. Thus, while you want to optimize your site, landing pages, emails, etc. You’ve weathered Mobileggedon.
How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags
DECEMBER 3, 2014
Also note that Twitter only automatically pulls in information from a link when you use Twitter Cards, not for regular tweets. The Open Graph (OG) Protocol is the process of extracting all this information from a web page and pulling it into a social media post. HubSpot.
Announcing the Next Generation of HubSpot's Inbound Marketing Platform
AUGUST 21, 2013
We founded HubSpot with a basic observation -- that people navigate to content, products, and companies they find interesting. We made a major stride last year when HubSpot introduced the first version of its Inbound Database, which included detailed contact profiles.
How HubSpot COS Differs from a Traditional CMS
MAY 14, 2015
While there are numerous different CMS platforms to choose from, HubSpot's solution is intuitive , user-friendly, and offers a number of features that make it a good choice for businesses. HubSpot isn't a traditional CMS platform.
Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
AUGUST 17, 2015
This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. of organic traffic while mobile-optimized sites lost only 0.5%
Polish up your best content to drive content marketing value
grow - Practical Marketing Solutions
JULY 16, 2015
For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. 4) What to optimize .
22 Effective SEO Tips to Optimize Your B2B Website
PWB Marketing Blog
SEPTEMBER 9, 2011
It could be that your website isn’t properly optimized for search engines. You need to optimize your entire online presence, not just your website. The fundamentals for optimizing a B2B site are essentially the same as a B2C site, though there are differences.
5 Steps to Optimizing a Lead Nurture Program
NOVEMBER 10, 2016
If you want to truly optimize a marketing program to make it as fully functional and effective as possible, you must think strategically every step of the way. Here arethe five steps we used to build an optimization framework for this project. Here are some top KPIs HubSpot recommends.
Personalizing Content with HubSpot COS
APRIL 7, 2015
HubSpot, the inbound marketing software, provides ways to easily and quickly implement content personalization. Smart Content in HubSpot allows you to target based on anything you know about your customers and serve relevant content. Getting Started With HubSpot COS.
6 Reasons a Blog Should be the Center of Any Social Content Strategy
JUNE 4, 2012
Search engine optimization (SEO). Search engines love fresh content , and a steady stream of new information is what keeps visitors coming back to your site. On social networking sites, you give up significant control over your information.
Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google
JULY 30, 2013
Do those search engine optimized press releases you''re sending actually boost your search rankings? Google Says Optimized Anchor Text Links in Press Releases Qualify as ''Unnatural Links''. It''s like my favorite analogy about diet pills," said HubSpot SEO Manager Rebecca Churt.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). HubSpot ). Search Engine Optimization (SEO) and Search Facts.
Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
MAY 20, 2015
Because forms are a central component to your inbound strategy, it's important to optimize them for conversions while retaining any of the indicators of quality that you and your sales team care about. Here at HubSpot, our standard form length for ebooks and similar content is 15 questions.