MLT Creative

JULY 22, 2011

WEEK OF JULY 18 - 22, 2011 This week in B2B marketing we're sharing our picks for the most compelling content: suggestions for sales and marketing alignment meetings, data supporting the most effective B2B content, award winners, a Google+ overview and more. Blog Posts Most Valuable B2B Marketing Content. Keith Pigues.

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Hubspot

APRIL 21, 2020

In the marketing world, the infamous free content debate seems to be everlasting. "If If we give away free content and information about the challenges our paid products and services resolve, then who will pay for what we're selling?". When it comes to inbound marketing, the old adage, "Why buy the cow if the milk is free?"

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Marketing Insider Group

JANUARY 5, 2012

So to help you, I have curated some of my favorite marketing infographics that touch on some of the most important issues in marketing today like online marketing, content strategy, inbound marketing, mobile marketing, blogging and storytelling. “ The Modern Marketer ” by Hubspot.

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MLT Creative

SEPTEMBER 22, 2011

If there was an underlying theme to the 2011 HubSpot User Group Summit (#HUGS2011), it was MoFu. As the name suggests, it refers to the area in your inbound marketing funnel (ahem, the middle) where all of your leads congregate before becoming your customers, your competitor’s customers, or otherwise becoming unqualified.

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Marketing Insider Group

SEPTEMBER 7, 2011

So here are some facts to help support a move to an Inbound Marketing strategy… Recently the Corporate Executive Board’s Marketing Leadership Council released the results of a study they conducted among 1,900 B2B buyers. And I truly believe that putting customers first is the biggest challenges in marketing.

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Hubspot

DECEMBER 31, 2010

So the question is, what will be done in the 2011 to top these? Here at HubSpot , we expect the following trends to take hold or continue changing the way marketing is done. The importance of mobile in your marketing campaigns will only continue to grow in 2011 as adoption continues to rise.

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Hubspot

APRIL 29, 2011

The following is a guest post from Greg Elwell, owner of B2B Inbound , an inbound marketing agency for B2B companies. And that means getting into an inbound marketing mindset. What’s an inbound marketing mindset and how do you cultivate it? How do you know what your users want?

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Hubspot

JANUARY 6, 2011

According to MarketingSherpa’s 2011 Email Marketing Benchmark Report , the most effective email marketing objective is increasing website traffic. And, when your email is opened (and read), it’s important that you provide them with information they expect from your brand. Connect with HubSpot :

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The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot.

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Industrial Marketing Today

SEPTEMBER 6, 2011

Blog sites as inbound marketing hubs. Industrial companies have realized the importance of inbound marketing and its impact on lead generation. If you are still not convinced about the power of industrial blogs and inbound marketing, let me highlight some of the facts and findings that I have written about in the past.

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CMS Development Curation Inbound Marketing Marketing Management 60

Hubspot

DECEMBER 18, 2013

In the spirit of the biggest and most exciting month for nonprofits, the HubSpot Nonprofit Program is excited to announce our first annual "Nonprofit of the Year" award nominations! Wise donors never give out their personal information -- like credit card accounts and Social Security numbers -- over the phone.

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Hubspot

OCTOBER 23, 2013

The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. HubSpot uses responsive design for our website, landing page, and blog software). In fact, earning inbound links was one of the core tenets of inbound marketing. 30% of Google searches are for local information.

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The Effective Marketer

JUNE 13, 2009

Back to the free marketing stuff. I am enrolled in a free course called Inbound Marketing University , created by HubSpot. As a marketer (HubSpot in this case) the question is whether sales will follow. There is always a challenge for us, marketers, as we try to measure the success of our campaigns.

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Hubspot

JUNE 3, 2020

For example, if an ad markets a "Free CMS," but your landing page is focused on an inbound marketing certification, there's going to be a disconnect. Essentially, ad Extensions allow you to supplement your ad with additional information at no additional cost. Use ad extensions. Use ad extensions.

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Hubspot

MAY 31, 2011

To help you make an informed decision about your company's Facebook strategy, we've compiled the following 12 Essential Facebook Stats that cover all of these questions and more: 1. source: BlogHer, April 2011). source: ComScore, February 2011). sources: Bureau of Labor Statistics, June 2010 & Facebook Press Room, 2011).

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Stats Facebook Inbound Marketing Hubspot 28

Hubspot

SEPTEMBER 2, 2011

We spend a lot of time talking about marketing transformation here at HubSpot. Because of the changing nature of how people shop these days, marketers must understand that traditional marketing techniques are no longer effective. To be honest, it might just be the kick in the butt that convinces you to go inbound.

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Hubspot

FEBRUARY 11, 2011

An audience member raised an interesting point regarding the privacy of these new payment methods during Q&A: with each of your purchases on a coupon site comes a ton of information about you. Over time, this information is radically valuable to advertisers and other companies as a lifetime of purchases at multiple companies emerges.

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Hubspot

NOVEMBER 16, 2012

In terms of both department size and budget, Marketing is on the rise. Just take a look at how the size of business' marketing departments has more than doubled -- in fact, almost tripled -- since August 2011. And as the role of marketing grows, it also continues to evolve. Inbound Marketing Strategist.

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Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

APRIL 4, 2011

This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. Inbound marketing has not only increased our online exposure and sales, but it has also encouraged us to step up our game in every other aspect of our business.

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Hubspot

JANUARY 24, 2011

Figuring out how much information you need is the first step. The next step is figuring out the most effective ways to get that information. According to MarketingSherpa's 2011 Email Marketing Benchmark Report , the effectiveness of email list growth tactics break down according to channel sales (B2B & B2C) and marketing processes.

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Hubspot

APRIL 6, 2011

So why are so many businesses still failing to transform their marketing? As an inbound marketing company, we've heard every excuse in the book. I'm too old to really 'get' this internet marketing stuff.". I'm a small business owner who wears many hats, and inbound marketing takes up too much time.". "My

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Inbound Marketing Emarketing Trade Show Small Business Marketing 28

Hubspot

APRIL 5, 2011

The way businesses market to and sell to potential buyers has changed. Buyers not only have access to more information, but information generated by other consumers, not just companies. Buyers wish to consume information when they want and how they want. ” states HubSpot CEO Brian Halligan.

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Hubspot

MAY 7, 2012

But those are all so 2011. What has 2012 delivered marketers in the way of awesome infographics? This post has rounded up the best of the best -- the ones that are chock full of information, excel at data visualization, and deliver brand new data to marketers. Seriously Awesome 2012 Marketing Infographics.

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Hubspot

AUGUST 2, 2011

The 2011 E-Expectations Report sponsored by Noel-Levitz and the National Research Center for College and University Admissions specifically recommends universities and colleges maintain and deliver high quality content to both students and their parents through school websites, email and social media. The Marketing Takeaway.

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Inbox Insight

SEPTEMBER 26, 2017

This type of funnel is become more common place with B2B marketers today when launching lead generation campaigns. Microsoft Office 365 continues to be a common name in thousands of organisations and IT departments around the world since its launch in 2011, so this whitepaper would be a beneficial addition to almost any PC-heavy office.

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Hubspot

JANUARY 14, 2011

In my continuing series of email marketing blog posts, I’ve covered challenges , objectives and tactics , but to make things happen in the land of email marketing, you need email addresses. That’s one of the key elements to inbound marketing – after they find you, you want them to convert by giving you their info.

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Opt-out Opt-in Inbound Marketing Advertising Benchmark 28

SmartBug Media

FEBRUARY 5, 2020

Ever since the 2011 Panda algorithm update , Google has prioritized content as its number one ranking factor. According to Google’s search evaluation quality guidelines , there are four categories of searcher intent: Know: The searcher wants to find information on a topic to answer a question.

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Hubspot

FEBRUARY 25, 2011

The marketing world is abuzz with the effects mobile usage is having -- and will continue to have -- on consumers' purchasing decisions. As if the shift toward inbound marketing and away from traditional, outbound marketing wasn't enough of a change for us marketers to adapt to! Connect with HubSpot :

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Business Inbound Marketing Mobile Marketing Internet Marketing 28

Hubspot

JULY 5, 2017

Video content can be a valuable asset in your inbound marketing content mix. Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides. Below are our tips to instantly improve the production quality of your video marketing content to give it a nice little boost.

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Hubspot

JUNE 2, 2016

Back in 2011, the Aberdeen Group released a study that claimed highly-aligned organizations achieved an average of 32% year-over-year revenue growth, while their less aligned competitors saw a 7% decrease. While aligning your sales and marketing teams sounds like a no brainer, it's not something that's going to happen overnight.

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Hubspot

JANUARY 11, 2011

So what does this mean for marketers who want to reach prospects on mobile devices? Reports show that Verizon may sell as many as 13 million iPhones in 2011. cellular providers, marketers will have a more accurate sample of mobile device adoption. Free Internet Marketing Kit. Download our internet marketing kit.

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Hubspot

AUGUST 14, 2014

But I realize I''m a sample size of one, and I''ve heard people argue -- marketers especially -- that QR codes are still alive and well. So I decided to look for success stories and data to see whether I was ill-informed or QR codes really are still a thing. mobile audience scanned a QR code on their mobile device in 2011.

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Hubspot

DECEMBER 1, 2010

What does this mean for marketers? Looking at sales of e-readers as well as tablet devices, it looks like 2011 is poised to be a year on continued shift in the way people consumer information. Free Download: Inbound Marketing Kit. Download our inbound marketing kit. Connect with HubSpot :

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Hubspot

AUGUST 22, 2011

Instead of all traffic from Twitter showing up as referral traffic from Twitter.com, it was often labeled with the app the person was using -- or worse -- it sometimes provided no referrer information and got labeled as direct traffic. Marketing Takeaway. The next couple of years is going to be exciting for inbound marketers.

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Hubspot

DECEMBER 9, 2011

To celebrate, we thought we’d take a look at how two of the biggest holiday retail outlets compare as inbound marketers. Attracting traffic is an important first step in inbound marketing, but remember that it's not the only goal. Nothing says happy holidays like the early December glow of a big box store.

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Hubspot

JANUARY 13, 2011

Inbound Marketing is a new concept for many, which is why there are so many terms and acronyms that need defining. questions and arm you with business reasons for making these tools part of your 2011 marketing strategy. A CRM allows your sales team to see valuable qualifying information about prospective clients.

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Hubspot

AUGUST 23, 2011

Marketing Takeaway. As a marketer, your job is to use inbound marketing to get found and convert leads. This increased focus on search and information discovery only helps your marketing efforts. Download the free eBook and learn to use Facebook in 2011 to achieve your business goals!

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