Major trends in martech for 2024: the real changes underway in a 99% platitude-free report
chiefmartech
DECEMBER 5, 2023
It took three years for the landscape to grow from ~150 to ~2,000 solutions, from 2011 to 2014. While they obviously have commercial interests in their points of view, they also have tremendous domain expertise in the areas in which they’re competing. Thanks to a flurry of AI-powered startups, the landscape grew 18.5%
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