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  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 5, 2010
    [2010] Top 11 Ad Agency Predictions for 2011
    squirrel fights ”).   As Forrester said in  March, 2010, agencies are “entering into the great race for relevance”. As we turn the page on 2010, here are Blue Focus Marketing’s Top 11 Predictions for ad agencies. Madison Avenue Crystal Ball for 2011. Period.   The high rate of change keeps us from seeing the future.  Tom Peters.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, DECEMBER 17, 2010
    [2010] Marketers Deserve Attention Too
    It shares the best thoughts, ideas, anecdotes and takeaways from marketers in 2010. Have you had some great marketing successes this year? Then you’ll want to let my colleagues at MarketingSherpa know. They’re compiling their ninth annual MarketingSherpa 2011 Wisdom Report. After all, failure is often the best teacher.
  • B2BBLOGGERS  |  THURSDAY, AUGUST 26, 2010
    [2010] Metrics That Matter in B2B Marketing [#B2Bchat]
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat] August 26th, 2010 | By Andrew Spoeth Measure everything! Absolutely not. How often? Q.
  • SAZBEAN  |  TUESDAY, DECEMBER 21, 2010
    [2010] Best of 2010 – Pricing Based on Customer Expectations
    2010 in Review! original on pricing posted May 26, 2010). We’re posting the best articles from the year to help you get 2011 off to the right start! Pricing, when done properly, is one of the most difficult tasks any business faces. Yet it is usually only given a perfunctory once-over. How does this apply to your business?
  • EVERYTHING TECHNOLOGY MARKETING  |  SUNDAY, OCTOBER 10, 2010
    [2010] B2B Market Segmentation – Part 2: How to Approach Segmentation
    In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. Let's take a closer look at actual implementation of market segmentation. Focusing on WHO a buyer is makes for more easily observable and actionable data that can be used to define segments and their boundaries. Regulatory drivers?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, DECEMBER 14, 2010
    [2010] The More B2B Marketing Changes, the More It Stays the Same
    I’m back from presenting at the Cisco Partner Velocity Conference in Barcelona; the experience was every bit as meaningful and memorable as I thought it would be. You see, I turned 40 there and brought my family along to celebrate. It was a great experience for all of us. Barcelona is a beautiful city. How do we measure ROI of marketing programs?
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, NOVEMBER 10, 2010
    [2010] 5 Things You Shouldn’t Expect from Marketing Automation
    Marketing automation is becoming a vital tool in today’s B2B space, as more marketers need to gain a better understanding of their customers’ buying cycles and increase their ROI from every campaign. Define buyer personas. For your marketing and sales efforts to succeed, you need to understand your buyers’ challenges.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 21, 2010
    [2010] CMO Council: CMOs and CIOs Are Not Aligned
    Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. Both sides need to work harder to close an increasingly-unacceptable gap. This affects marketing automation vendors too, since they sell to both sides. CMOs and CIOs select tools separately.
  • B2BBLOGGERS  |  WEDNESDAY, OCTOBER 13, 2010
    [2010] 7 Social Media And Content Marketing Articles You May Have Missed
    Technology Naughty Vs. Nice In 2010 2. Over the past several months, I’ve contributed to a number  social media and content marketing blogs around the web. Here’s a round up in case you missed them. Has social media for business hit the mainstream? Each one of us had to submit a poll question and provide our analysis. Sign up.
  • PAUL GILLIN  |  THURSDAY, DECEMBER 16, 2010
    [2010] The End of ‘Social Media’
    This is the time of year when a lot of people make predictions. I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. Stunning. Barnum, BTW).
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 23, 2010
    [2010] Neuromarketing and How Content Marketing Works
    What are 3 ways to frustrated your reader’s brains? Last week, I presented a speech at the 5th International Customer Media Congress in Haarlem, The Netherlands. Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications. hope you enjoy it and learn something.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 7, 2010
    [2010] Create a 1-Page Marketing Plan
    Tweet. like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. On one page we can see where we are, what each person has to do, how much we have or will spend, and what results we’ve achieved. One Page Marketing Plan. Do you create a marketing plan each year?
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [2010] 12 Social Media Tools for B2B Pre-Event Marketing
    Kristina Goodrich says: December 1, 2010 at 12:12 am Thank you, Adam! Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. Adam Q.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 16, 2010
    [2010] 5 Importants Tips You'll Need To Be Successful At Cold Calling
    At times it can be difficult for us to sum up the keys to success for any of our new hires that walk into the door here at AG. The goal during their first week is to get them a general sense of the basic traits required to consistently attain their goals. Set your goals - All too often inside reps don't set specific call goals for themselves.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 30, 2010
    [2010] 4 BtoB Marketing Action Items for 2011
    As 2010 comes to an end, this blog post is more important than ever. Happy New Year from Find New Customers! Fortunately, the economy seems to be improving, despite the recent unemployment rise. sales challenges Sales knowledge sales leadership Sales-Marketing Alignment
  • B2BBLOGGERS  |  THURSDAY, JUNE 10, 2010
    [2010] B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
    Technology Naughty Vs. Nice In 2010 2. The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. After all, who else can lead your company down the path to social media success but you? The good news is that you are not alone! Or Does It? 5.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, APRIL 30, 2010
    [2010] Lead Generation 2.0 Critical Success Factor #9
    Related Resources Methodology 2010 Online Marketing ROI Tour I recently wrote about the 8 critical success factors for lead generation 2.0. The unofficial #9 came into my inbox earlier today – effectiveness. Simply put, make the most of what you have. just got a copy of the MarketingExperiments Quarterly Research Journal.
  • B2BBLOGGERS  |  THURSDAY, JULY 22, 2010
    [2010] Content Marketers: How to Think and Act Like a Publisher
    Technology Naughty Vs. Nice In 2010 2. But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. So how do you begin to find or create the content you will need to succeed? It is by no means exhaustive or all inclusive. Sign up.
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 17, 2010
    [2010] Three Views On The Future Of The CMO
    Technology Naughty Vs. Nice In 2010 2. Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. They are born digital natives. Technology is just a part of life (kinda like sliced bread is for us). Replace any fear of technology with the acceptance of it. How are you changing your view?
  • DELICIOUS B2BMARKETING  |  THURSDAY, NOVEMBER 4, 2010
    [2010] 5 Proven Strategies for B2B Social Media Marketing
    The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone! The B2B Social Media Marketing Series is supported by IDG Enterprise.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 28, 2010
    [2010] Ranking B2B Marketing Automation Vendors: Part 2
    Summary: Yesterday's post described the objectives of my product fit scores for B2B marketing automation vendors and how I set up the original weighting for individual elements. But the original set of scores seemed to favor more complex products, even for small business marketers. Here's how I addressed the problem. Hooray for me!
  • SAVVY B2B MARKETING  |  THURSDAY, NOVEMBER 18, 2010
    [2010] How to Engage Hyperactive Tech Buyers: Insights from TechTarget
    In my last post , I summarized key findings of the newest research from TechTarget: A Profile of TechTarget’s Hyper-active IT Researchers. Here Marilou Barsam, Senior Vice President of Client and Corporate Marketing for TechTarget, shares further insights from TechTarget’s interviews with the participants in the survey.
  • MI6 MARKETING AGENCY  |  FRIDAY, JULY 9, 2010
    [2010] Groundswell Blook Report, Chapter Three: The Social Technographics Profile
    Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell. Chapter 3. The Social Technographics® Profile. Defines a data tool for analyzing social behavior of any group of customers.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [2010] 5 Proven Strategies for B2B Social Media Marketing
    The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone! The B2B Social Media Marketing Series is supported by IDG Enterprise. link].
  • DELICIOUS B2BMARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [2010] What the Future Holds for B2B Social Media Marketing
    Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone! More About Mashable » Mobile Version News Submit News About Us Advertise Contact Us Privacy Policy © 2010 Mashable. The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.
  • B2B MARKETING TRACTION  |  SATURDAY, OCTOBER 30, 2010
    [2010] How to Optimize LinkedIn Profile Website Links
    Tweet. Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. If you prefer to read the instructions, I’ve provided them below. Please comment below if this information is helpful or if you have other questions about optimizing your LinkedIn profile! Use the dropdown list and select “Other.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 25, 2010
    [2010] Bringing down the Twitter snobs
    It seems that Mitch Joel and I are becoming the Social Media Odd Couple.  I like Mitch. He’s smart. It’s just that I think he is so frequently wrong. Like in his latest post, “ Being a Twitter Snob is a Good Thing &# when he states “it annoys many people when they follow you on Twitter and you do not follow them back.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 18, 2010
    [2010] How to Choose a Social Media Listening Platform for B2B Marketing
    In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have a listening platform? This one is the real kicker.
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 29, 2010
    [2010] What the Future Holds for B2B Social Media Marketing
    Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone! More About Mashable » Mobile Version News Submit News About Us Advertise Contact Us Privacy Policy © 2010 Mashable. The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 29, 2010
    [2010] The Spirituality of Social Media
    Sure the social web is filled with rants and quacks, but I’ve also been thinking about how the science and technology of this channel lifts people up, and perhaps even makes us better in a deeper, spiritual way.  Here are a couple of personal observations. would love to hear what you think! The communion of community. Love one another.
  • CHRIS KOCH  |  THURSDAY, DECEMBER 16, 2010
    [2010] How to make social media add up to thought leadership
    Back in the eighties, when newspapers were only beginning to disappear, I worked for a local paper in a very competitive (journalistically, anyway) part of the world: the moneyed, New York City suburban area of Fairfield County, CT (Greenwich, Stamford, etc.). neighborhood might get really angry and stage a rally protesting development, for example.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, DECEMBER 12, 2010
    [2010] Predictions for B2B Marketing in 2011
    I don't usually bother with the traditional "predictions for next year" piece at this time of year. But I happened to write one in response to a question at the Focus online community last week. So I figured I'd share it here as well. Marketing automation hits an inflection point, or maybe two. Training and support will be critical success factors.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [2010] 4 Tips for B2B Marketing on Facebook
    jordanercomgo [URL=[link] These are the Air Jordan 2010 DoubleWadeSpecial Edition of the new color, two home white as the main color, and two away as the main color black. link] Werkadoo Weekly Digest: 14 May – 20 May 2010 « Werkadoo [.] View More » Web Video Mull Over 2010 With This Interactive. link]. link].
  • B2BBLOGGERS  |  TUESDAY, MAY 11, 2010
    [2010] B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.
    Technology Naughty Vs. Nice In 2010 2. reasing brand engagement. A more powerful use of B2B apps is to enable greater personal productivity and connectivity.  Find out what would make your customers and prospects more productive.  For example, a busy plant manager spends a lot of time working throughout the plant.  Thanks! Or Does It? 5.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, NOVEMBER 1, 2010
    [2010] 3 Business Blogs with Proven ROI from Industrial Companies
    times increase in registration of community members; double-digit growth in paid subscriptions for their SaaS product RapidResponse and a BtoB Social Media Awards 2010 winner. A business blog is an important and integral component of inbound marketing. They need to see verifiable results and not just screen shots in our online portfolios.
  • THE POINT  |  FRIDAY, DECEMBER 17, 2010
    [2010] The New B2B Buyer Dialog: A Conversation with Kathleen Schaub
    Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management. Fewer companies, however, can claim to have adapted their sales process as readily. Vendors leveraged that knowledge gap.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 28, 2010
    [2010] Why Facebook is more important than your house
    “What’s going to be the next Facebook?&#. love debating the implications of social media trends with my students and this question comes up a lot.   . My short answer is “There isn’t going to be one&# … a response which always results in surprised and confused faces! The psychology of Facebook. It’s a lifestyle.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 3, 2011
    [2010] What was the best B2B Marketing Idea of 2010?
    We’re publishing our ideas on which is best each Friday for four weeks, but we want to hear from you. Whom do you think has the best idea?
  • WEBBIQUITY  |  TUESDAY, MARCH 8, 2011
    [2010] Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
    In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror.
  • SAZBEAN  |  WEDNESDAY, MAY 26, 2010
    [2010] Pricing Based on Customer Expectations
    Pricing, when done properly, is one of the most difficult tasks any business faces. Yet it is usually only given a perfunctory once-over. Customers have a range in mind that they’re willing to pay, but if you ask them, cheaper is always better. Price something too low, and people wonder about the quality. Price vs. Quality. Who are they?
  • AD YOUR COMMENT HERE  |  MONDAY, DECEMBER 13, 2010
    [2010] #TEDWomen and social media, with Joanna Blakely
    There was one interesting talk about social media that came out of TEDWomen concerning how social media tools may help reshape societal stereotypes that I thought I’d share. Media has very restrictive rules for demographic breakdowns and targeting: you’re a 35 year old, white, female or whatever.
  • EVERYTHING TECHNOLOGY MARKETING  |  SUNDAY, AUGUST 22, 2010
    [2010] A Framework for B2B Customer Segmentation – Part 1: Why Segment Your Market?
    Marketing segmentation is about subdividing markets into segments of customers that have similar needs and behaviors. This way, vendors can optimize their product offering, marketing, and sales approach to meet the specific requirements of the segment better and more cost efficiently than the competition. In short, they are more profitable.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 7, 2010
    [2010] 5 Sales Closing Techniques
    Share: Read more from Sales Alignment B2B Marketing , Lead Qualification , Sales Alignment , Telemarketing 6 Comments Post a comment Rhino B2B Telemarketing Oct 9 2010 Love it! Trinity Oct 10 2010 A very good advice. Michael Brenner Oct 11 2010 Thank you Trinity! Dan Rickershauser Oct 18 2010 Nice post Michael! Cha-ching!
  • B2BBLOGGERS  |  WEDNESDAY, JULY 28, 2010
    [2010] What The Japanese Can Teach Us About First Impressions.
    Technology Naughty Vs. Nice In 2010 2. When you hand someone your calling card, they will take it gently with two hands, and then place it neatly inside of a special protective card holder.  And if you ask them to see your business card two weeks later, they will pull it out in mint condition with the corners still crisp. Or Does It? 5.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 23, 2010
    [2010] The Anatomy Of A Sales Discovery Call
    Last week I wrote about the need for sales executives to go into their meetings with a plan of attack. wrote out a quick anatomy of a sales call, but it was very vague. Realistically, each meeting you have has a different desired outcome depending on what stage of the sales process you are at. Step one of course, the discovery meeting.
  • B2BBLOGGERS  |  MONDAY, OCTOBER 25, 2010
    [2010] 5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.
    Technology Naughty Vs. Nice In 2010 2. From competitors to industry pundits, it is easy to get lost in the shuffle among the social media channels and search engines. Buyers are more likely to buy from you with the confidence that you are a knowledge expert in your field and will share further knowledge once they become customers.
  • WHAT WORKS - WHAT DOESN'T  |  THURSDAY, DECEMBER 16, 2010
    [2010] 12 Quick Content Marketing Tips and Trends
    The frigid cold along Route 128 the other morning didn’t keep a standing-room-only crowd from Schwartz Communications’ Breakfast Roundtable on content marketing (using information shared on the Web to drive sales.) Including hot key words and being snarky (i.e., Email or call at (781) 599 3262 to learn more.
  • SAZBEAN  |  TUESDAY, JULY 20, 2010
    [2010] Google Basic Keyword Research Tools for Your Site
    Keywords. Adwords. Content strategy. If you ask a business owner about concerns they have with their website, keywords and SEO are almost always on the list (unfortunately often taking a backseat to usability and proper marketing – but that’s a topic for another post). Google Webmaster Tools. Google AdWords Keyword Tool.
  • CHRIS KOCH  |  FRIDAY, MARCH 19, 2010
    [2010] How to use social media for B2B
    Image by HubSpot via Flickr. want to do something ambitious and I’m hoping you’ll help. I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 28, 2010
    [2010] Influencers vs Advocates in B2B Marketing
    According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. They are non partial and therefore they write about many firms. Tweet This! Digg this!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 28, 2010
    [2010] 2011 Social Media Forecast: Digging deeper
    Facebook have been dipping its toe into micro payments in 2010 by giving out free credits to help condition customers use the new credit system. I saw a Facebook “gift card&# in the stores for the first time this month.  It’s traditional to make predictions for the upcoming year but I hate being traditional. 
  • B2BBLOGGERS  |  WEDNESDAY, AUGUST 11, 2010
    [2010] How Simple Is Your Strategy?
    August 11th, 2010 | By Jeremy Victor This tweet by @MarkYolton inspired me today. I was struck me by its simplicity. Technology Naughty Vs. Nice In 2010 2. And, by the ease at which you can tell Mark wrote it. SAP is a 50,000 employee company being guided by a 72 character strategy. How simple is your strategy? Every conversation?
  • B2BBLOGGERS  |  MONDAY, NOVEMBER 1, 2010
    [2010] 3 Landing Page Conversion Roadblocks And How To Get Around Them.
    Technology Naughty Vs. Nice In 2010 2. Unlike your corporate website, which has to appeal to a general audience, landing pages can be created for specific campaigns. The specificity and focus of a landing page is what helps increase the chances of landing page conversion. Zzzzzzz. landing page is your first impression. Or Does It? 5.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 21, 2011
    [2010] Laugh and Learn featuring the Fearless Competitor – Top B2B Marketing Ideas of 2010 #2
    In this episode, we explore the second best b2b marketing idea of 2010. Next Friday, we share the winner of the BEST B2B marketing idea of 2010. Don’t miss it. Congrats to the second place winner. Marketo, and their VP … Continue reading → Demand Generation
  • B2BBLOGGERS  |  THURSDAY, APRIL 29, 2010
    [2010] Overcoming the B2B Marcom Manager's Content Conundrum
    Technology Naughty Vs. Nice In 2010 2. Content , links and trust are the currencies of the internet.  Relevant, useful content provided on a regular basis across multiple social and online media helps build trust.  This same content can also generate the links that boost search traffic, leads and sales. How can we help you Make Good Media?
  • B2B MARKETING ZONE POSTS  |  TUESDAY, JANUARY 4, 2011
    [2010] Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
    Here it is - the very best posts and the hottest topics for 2010. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 31, 2011
    [2010] The Best B2B Marketing Ideas of 2010 – Q1 Review
    This contest, which ran at the end of 2010 was won by Kinaxis. Those are a few of the favorites we found in 2010. B2B Lead Generation | The Best B2B Marketing Ideas of the Year. Today is the end of Q1 for most companies – a good time, I think to review the most innovative B2B marketing ideas of last year. Juan Eloqua. Suitemates.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 15, 2010
    [2010] Customer Service is the New Marketing
    Related posts: 2010 – Welcome to the Age of Customer Service At the end of the last decade we saw Amazon. Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later. Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. Tweet This! Digg this!
  • B2BBLOGGERS  |  THURSDAY, DECEMBER 23, 2010
    [2010] Technology Naughty Vs. Nice In 2010
    Technology Naughty Vs. Nice In 2010 2. Secure is a global leading provider of security solutions, which are available through over 200 operators around the world and trusted in millions of homes and businesses. For the top B2B professionals, 9 to 5 is a myth. Unfortunately security is not always top of mind. 50 Ways To Make 2011 Rock 2.
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 31, 2010
    [2010] Can Find New Customers help my business?
    Someone asked on Twitter “Aren’t most of Find New Customers clients in tech?&# Yes, but that is where we started. To learn if your business can benefit from Find New Customers, we have just 3 questions.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 21, 2010
    [2010] Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Michael Brenner Dec 22 2010 Excellent case study.
  • B2BBLOGGERS  |  SUNDAY, MAY 9, 2010
    [2010] Building Your Content Brand In The Content Marketing Arms Race
    Technology Naughty Vs. Nice In 2010 2. We’ve used it to promote our own services (the B2B Content Marketing Workbook has clocked up over 1,000 downloads to date) and we’ve used it to help just about every one of our clients jump out of their crowded markets. But now everybody is in on the game. Today, not having one is unthinkable.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 13, 2010
    [2010] What’s the Best Social Media Monitoring Tool? It Depends
    Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Your PR team was aware of most of these as it often had a hand in generating those placements. No more. UberVU.
  • MI6 MARKETING AGENCY  |  TUESDAY, OCTOBER 19, 2010
    [2010] CSO Insights Lead Generation Report Summary
    The 2010 CSO Insights Lead Optimization Report is a key research piece we used in our recent Mi6 Briefing: Marketing, Lead Generation and Selling to CIOs. The realities of the current economic environment have shot this to number one for 2010, as indicated by over 91% of the current study participants. Key 2010 Objectives.
  • B2BBLOGGERS  |  FRIDAY, JUNE 4, 2010
    [2010] Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.
    B2Bchat Recap] June 4th, 2010 | By Jeremy Victor Well this week’s #B2Bchat on print advertising and where it fits into today’s marketing mix was a lively discussion. Technology Naughty Vs. Nice In 2010 2. Enjoy the read and special thanks go to @KentHuffman for moderating this week for me. b2bento: Nowhere! Go where buyers go.
  • CONFLUENT FORMS  |  FRIDAY, MARCH 19, 2010
    [2010] Your proposal lost. Conducting a RFP post-mortem
    The harsh reality is that more often than not your proposal will not win the project during a Request for Proposals. You won't win 50% of the time, and you might not win even 25% of the time. If you don't have a thick skin when it comes to rejection you might want to consider a different business. Do you know why you lost? Were you too expensive?
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 2, 2009
    [2010] The Top 3 Priorities for 2010 Marketing Budgets
    unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. First, that it’s important to continue investing in marketing through the downturn. And second, that funds will be limited and must be spent very carefully. So how should your prioritize spending for next year? 1. Tweet This!
  • WEBBIQUITY  |  MONDAY, DECEMBER 13, 2010
    [2010] Five Audiences for Social Media Marketing
    One of the first precepts aspiring writers learn is to “write for your readers.&# A technical audience is different from a business one. level executives respond to different messages than do mid-level management. Every industry and profession has it’s own “language.&#. Prospective Customers: the most obvious audience. Engage them.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 6, 2010
    [2010] The New Marketing World: Conversations not Campaigns
    In just a couple of days, I’ll be in Barcelona speaking at the Cisco Partner Velocity Conference. To say I’m looking forward to this opportunity is an understatement. I’m honored to be asked to share my insights with their channel partners from around the world. The timing of this event couldn’t be better.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 18, 2010
    [2010] Improve Lead Generation: Top Takeaways from MarketingSherpa's B2B Marketing Summit
    If you didn’t get a chance to attend MarketingSherpa's B2B Summit in San Francisco a last week, you missed an excellent opportunity to gain knowledge you could have used right away for better results. I had a great time. If you haven’t signed up for the B2B Summit, I encourage check it out, since they’re offering a special rate saving you $400.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MAY 18, 2010
    [2010] 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love
    In a recent post I talked about the most important B2B marketing metrics to CEO’s or what I believe CEO’s should be measuring. All too often Marketing is measuring one thing while the CEO’s are asking a question those measurements don’t answer. The biggest challenge for marketers is the quality vs. quantity tug-of-war. What happens next?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, MAY 11, 2010
    [2010] 100 Tips for Trade Show Lead Generation
    Lead generation remains the top reason most companies exhibit at events and tradeshows. And B2B marketers are constantly looking for ideas they can use to drive more ROI from their events budget. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that's worth checking out. Don't stop the dialog.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, MAY 7, 2010
    [2010] LinkedIn B2B Lead Generation Roundtable Group Turns One
    Last year, I launched the B2B Lead Gen Roundtable Group on LinkedIn. It started with a simple goal: to create a group to discuss and share ideas that focus on the many aspects of B2B lead generation such as lead nurturing, lead management, teleprospecting, social media and more. Join the B2B Lead Gen Roundtable on LinkedIn
  • B2B LEAD GENERATION BLOG  |  THURSDAY, APRIL 29, 2010
    [2010] 8 Critical Success Factors for Lead Generation 2.0
    The single biggest issue for B2B marketers is effective lead generation. wrote an eight part series on building an effective lead generation program a while back. To help readers who missed the series, I pulled all the posts together in order. Ebook: Start With a Lead: Eight CRITICAL Success Factors for Lead Generation.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, FEBRUARY 19, 2010
    [2010] Most important B2B Marketing Metrics For CEOs
    Today CEOs expect marketers to provide metrics and to be accountable to meeting their numbers just like sales people. They do have a bunch of activity metrics and some squishy metrics like brand recognition. At the same time, most CEOs agree that they aren’t getting enough activity at the top of the sales funnel. This is what CEOs should be asking?
  • B2B LEAD GENERATION BLOG  |  FRIDAY, JANUARY 29, 2010
    [2010] Top 20 CRM Blogs of 2009
    Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. I'm honored to have been included on the list. As I read over the list of blogs, I discovered some new ones worth reading along with a number of bloggers I already follow. Beagle Consulting Blog – Denis Pombriant. Think Customers: the 1 to 1.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, JANUARY 29, 2010
    [2010] LinkedIn for lead generation - Are You the Missing Link?
    It takes time and commitment, but LinkedIn has become ideal venue to nurture relationships and generate new leads, especially for sales people involved in a complex sale. On that topic, I wrote an guest article for MarketingProfs, titled " 10 Tips for Using LinkedIn to Generate Leads." Read Are You the Missing Link?
  • EVERYTHING TECHNOLOGY MARKETING  |  MONDAY, MAY 24, 2010
    [2010] The Brave New World of B2B Marketing - Are You Ready?
    Your B2B markets are changing rapidly. It is now harder than ever for B2B vendors to get the attention of our audiences. Power Shift Knowledge is power, and the balance of power is clearly shifting from vendors to the customer. B2B buyers are more sophisticated than ever. Now imagine the information customers are finding is yours.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 7, 2011
    [2010] Laugh and Learn featuring the Fearless Competitor – Top B2B Marketing Ideas of 2010 – #4
    This is the first of our weekly posts sharing the best B2B marketing ideas of 2010. Of the four nominees, here is #4 and each Friday we’ll share one till we get to #1, on Friday, January 28th. If you … Continue reading → Demand Generation Funny Laugh and Learn Leadership Management best practices Marketing
  • B2BBLOGGERS  |  THURSDAY, DECEMBER 16, 2010
    [2010] The Ultimate Giving Tree #theblogtree | B2Bbloggers.com - B2B.
    Technology Naughty Vs. Nice In 2010 2. It is one that I was very fond of as a child, The Giving Tree. The Giving Tree is a story about the relationship between a young boy and a tree in the forest. The tree’s love for the boy was so powerful that she willingly did anything to make the boy happy. promise to always sit in your shade. Sign up.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 16, 2010
    [2010] What Is The Future Of The Social Media Role?
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Michael Brenner Dec 16 2010 Thanks Tom.
  • B2BBLOGGERS  |  MONDAY, MAY 24, 2010
    [2010] 5 Ways Marketing Automation Can Funnel Better Leads to Sales
    Technology Naughty Vs. Nice In 2010 2. By design, it’s a software program to help better align marketing and sales to improve efficiency by automating repetitive tasks based on specific criteria about leads, opportunities and prospects. Lead Nurturing One of the most noteworthy features of marketing automation is lead nurturing.
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [2010] Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
    Technology Naughty Vs. Nice In 2010 2. Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. Will the Old Spice viral video campaign sell more Old Spice? Yes or No? Here was my response: Of course it will. As consumers we may not realize it consciously.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 10, 2011
    [2010] 12 of the Best WordPress Guides, Hacks and Plugins of 2010
    WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins. WordPress Themes and Plugins.
  • HUBSPOT  |  WEDNESDAY, JUNE 23, 2010
    [2010] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
    As of June 2010, LinkedIn had more than 70 million registered users, spanning more than 200 countries and territories worldwide Lurker - A lurker online is a person who reads discussions on a message board, newsgroup, social network, or other interactive system, but rarely or never participates in the discussion. Internet websites. for $1.65
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 29, 2010
    [2010] Marketing automation starves without a Content Marketing strategy
    (This article originally ran on September 16, 2010) Grades at Grader.com (by Hubspot) We’re proud of these too! Especially since our domains were stolen four months ago. Find New Customers – 98.9
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 27, 2010
    [2010] Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)
    Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. The result will be one of those industry landscape charts that analysts seem pretty much obliged to produce.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JULY 20, 2010
    [2010] Evaluating Marketing Automation - 10 Questions To Ask
    The market for marketing automation software is doing very well these days. This has lead to an unprecedented variety of options for marketers to choose from, and the range of options can be dizzying. While many of the discussions can focus on software and feature/function comparisons, this is only one element of success. How will these be handled?
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 30, 2010
    [2010] The Dos and Don'ts of B2B Content Reuse
    One trend in B2B marketing is repurposing content. For instance, you can make your eBook into a podcast, a series of blog posts, an article, etc. Content reuse is a great idea because effective content is time-consuming to produce, and you want to extend its reach as much as possible. some people prefer tex while others prefer audio or video).
  • SMASHMOUTH MARKETING  |  THURSDAY, JANUARY 7, 2010
    [2010] Lead Gen Tips from Yogi Berra
    Yesterday I was using ConnectAndSell as a training tool and had one of our BDRs (Business Development Reps) live and working a list and three others listening in and critiquing. This, btw, is one of the many benefits of ConnectAndSell. You can train with 5-10 pitches in an hour versus 1 or 2. He had o bjection after objection. He kept him talking.
  • NUSPARK  |  SUNDAY, JULY 25, 2010
    [2010] Optimizing the eMarketing Leads-to-Sales Process
    The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. By carefully tweaking the micro elements of the flow, the macro components work better; you’ll generate more leads, more conversions, more sales, increase market share, and be primed for the future. Related posts.
  • CONFLUENT FORMS  |  MONDAY, NOVEMBER 15, 2010
    [2010] Creativity with Blogger; using it to make quality websites beyond the Blog
    Pinch Gallery website For some time now, we've been documenting how people can take advantage of Google's Blogger service to make blogs that really showcase their incredible content by using the flexibility provided by this free hosted service. Pinch Gallery 's website redesign project gave us the opportunity to take Blogger even further.
  • HUBSPOT  |  THURSDAY, JULY 22, 2010
    [2010] 11 Mind-Blowing Mobile Marketing Infographics
    Smart phones, tablets, laptops and mobile broadband cards have all changed the way we access the internet. According to Pew Research Center, 59% of adult Americans go online wirelessly. With the proliferation of wireless connectivity and devices, online marketers have many more screens to worry about than just the standard computer screen.
  • DELICIOUS B2BMARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [2010] B2B marketers are stumbling in the dark
    Bookmark on Delicious Reader comments (9): Add your own Jason Ball 12:50PM on 1st November 2010 Good points Doug and entirely consistent with my own experiences.In Jeff Machado 1:24PM on 1st November 2010 I definitely see the value in this. Gina Bray 2:50PM on 1st November 2010 Couldnt agree more. But there is no such thing.
  • TOM PISELLO  |  MONDAY, AUGUST 9, 2010
    [2010] Do you deliver more Customer Bottom-line Impact than the Competition?
    Monday, August 09, 2010 Do you deliver more Customer Bottom-line Impact than the Competition? View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Gartner reduces IT Spending Outlook for 2010, but.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 23, 2010
    [2010] Alterian Alchemy Knits Together Marketing Components
    Summary: Alterian just announced Alchemy, which provides a new interface and tight integration across existing components. Alterian last week announced a new generation of products called Alchemy. It’s positioning these as “customer engagement solutions” rather than “campaign management” solutions. Happily, there’s more here than new labels.
  • SAZBEAN  |  MONDAY, OCTOBER 11, 2010
    [2010] The Most Effective Time to Tweet
    I crunched some numbers on my Twitter account to see what the most effective time is to tweet (at least for me).  I took a look at the number of clicks on tweets by what time of day and what day of the week for a 2 month time period (August and September) and then averaged them to remove discrepancies due to the number of tweets. How do you know?
  • SAZBEAN  |  THURSDAY, SEPTEMBER 2, 2010
    [2010] 8 Ways to Increase Social Media Interaction
    If you’re just getting started with social media, it can be very frustrating if you’re not getting a lot of interaction. You may feel like you’re putting a lot of effort into creating great content and no one is responding. Post it to Twitter, Facebook, Stumbleupon, etc. Chat it Up! Well, don’t wait!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 29, 2010
    [2010] The 9 Worst Ways to Use Twitter for Business
    Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel. But there are several common mistakes that companies make on Twitter. Be Overly Self-Promotional. Of course not.
  • TOM PISELLO  |  MONDAY, NOVEMBER 29, 2010
    [2010] Five Reasons You May Not Be Spending Enough on Content Marketing
    Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey. 08, 2010 IDC 2010 Customer Experience Survey (survey of 213 B2B Decision Makers) Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., Published: September 15, 2010, [link] Posted by Tom Pisello at 9:52 AM Email This BlogThis!
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