Page 2 of 76 Previous | Next 
  • CONTENT MARKETING FOR BI  |  MONDAY, FEBRUARY 15, 2010
    [2010] Visualizing Olympic Information
    Tags: BI 2010 Winter Olympics curling data visualization figure skating hockey infographics medals Tufte
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [2010] 12 Social Media Tools for B2B Pre-Event Marketing
    Kristina Goodrich says: December 1, 2010 at 12:12 am Thank you, Adam! Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. Adam Q.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 19, 2011
    [2010] Best Web Presence Optimization Guides and Tips of 2010
    Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Or maybe it just hasn’t caught on. Whatever. Don’t say those words!)  of the past year.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 30, 2010
    [2010] 4 BtoB Marketing Action Items for 2011
    As 2010 comes to an end, this blog post is more important than ever. Happy New Year from Find New Customers! Fortunately, the economy seems to be improving, despite the recent unemployment rise. sales challenges Sales knowledge sales leadership Sales-Marketing Alignment
  • DELICIOUS B2BMARKETING  |  THURSDAY, SEPTEMBER 30, 2010
    [2010] Get the Most Out of Twitter Hashtags
    Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone! Google Debuts Gallery of Android Phones View More » Social Good Mashables UN Week 2010 Wrap Report 9 Creative Social Good Campaigns Wort. By going through the art of the hashtag step-by-step, of course.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 2, 2010
    [2010] Top 15 Recommended Social Media Books of 2010
    It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010.  With the growing use of social media by both businesses and professionals, there was another influx of excellent books regarding its various uses that were published in 2010.  Social Marketing.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 7, 2010
    [2010] 5 Sales Closing Techniques
    Share: Read more from Sales Alignment B2B Marketing , Lead Qualification , Sales Alignment , Telemarketing 6 Comments Post a comment Rhino B2B Telemarketing Oct 9 2010 Love it! Trinity Oct 10 2010 A very good advice. Michael Brenner Oct 11 2010 Thank you Trinity! Dan Rickershauser Oct 18 2010 Nice post Michael! Cha-ching!
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 9, 2010
    [2010] 7 Factors To Consider Before You Follow Someone On Twitter
    Technology Naughty Vs. Nice In 2010 2. and “What should I look for when doing so?” There are a couple of schools of thought on the answer and it ties directly to what your goals are with your account. Some focus on growing the follower number as high as possible as quickly as possible. The number of tweets that are promotional. 2. Right?
  • B2BBLOGGERS  |  TUESDAY, AUGUST 24, 2010
    [2010] Exclusive Interview With SAP's Director Of Social Media - Michael.
    Technology Naughty Vs. Nice In 2010 2. One of the ways we are delivering on that vision is through interviews with B2B marketers. Thus far those interviews have included Jeffrey Hayzlett , Stacey Holleran , and Gord Hotchkiss. You may already know him from his guest contributing here or his excellent blog, the B2BMarketing Insider. Sign up.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 21, 2010
    [2010] Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Michael Brenner Dec 22 2010 Excellent case study.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 6, 2010
    [2010] Translate Features into Benefits if You Want Your Marketing.
    Achinta offers his industrial clients marketing for engineers by an engineer. { 2 comments… read them below or add one } DCaledonia July 8, 2010 at 9:10 am I had heard and read a lot about putting benefits above features but wasn’t sure how to do it. Achinta Mitra July 9, 2010 at 10:32 am I’m glad you found my post helpful.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 15, 2010
    [2010] Customer Service is the New Marketing
    Related posts: 2010 – Welcome to the Age of Customer Service At the end of the last decade we saw Amazon. Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later. Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. Tweet This! Digg this!
  • SOCIAL MEDIA B2B  |  THURSDAY, DECEMBER 23, 2010
    [2010] Top 10 Posts on Social Media B2B in 2010
    2010 has been a great year for SocialMediaB2B.com and we wanted to thank everyone for their support of this site by tweeting, re-tweeting, commenting and linking to their favorite posts. We still have a bit more planned for 2010, but we are looking forward to a great 2011. 11 B2B Social Media Predictions For 2010.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 3, 2011
    [2010] What was the best B2B Marketing Idea of 2010?
    We’re publishing our ideas on which is best each Friday for four weeks, but we want to hear from you. Whom do you think has the best idea?
  • B2BBLOGGERS  |  MONDAY, MAY 3, 2010
    [2010] Measuring the Value of Digital Marketing [#B2Bchat Recap]
    Technology Naughty Vs. Nice In 2010 2. Do we make strategic decisions based on real, actionable data? With the firehose of data that is available to marketers now-a-days, it’s becoming increasingly difficult to find the information that truly matters. In our latest episode of  #B2Bchat , we dug into questions surrounding metrics.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 18, 2010
    [2010] How to Choose a Social Media Listening Platform for B2B Marketing
    In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have a listening platform? This one is the real kicker.
  • B2BBLOGGERS  |  THURSDAY, JUNE 10, 2010
    [2010] B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
    Technology Naughty Vs. Nice In 2010 2. The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. After all, who else can lead your company down the path to social media success but you? The good news is that you are not alone! Or Does It? 5.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 25, 2010
    [2010] Bringing down the Twitter snobs
    It seems that Mitch Joel and I are becoming the Social Media Odd Couple.  I like Mitch. He’s smart. It’s just that I think he is so frequently wrong. Like in his latest post, “ Being a Twitter Snob is a Good Thing &# when he states “it annoys many people when they follow you on Twitter and you do not follow them back.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 13, 2010
    [2010] What’s the Best Social Media Monitoring Tool? It Depends
    Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Your PR team was aware of most of these as it often had a hand in generating those placements. No more. UberVU.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 6, 2010
    [2010] The New Marketing World: Conversations not Campaigns
    In just a couple of days, I’ll be in Barcelona speaking at the Cisco Partner Velocity Conference. To say I’m looking forward to this opportunity is an understatement. I'm honored to be asked to share my insights with their channel partners from around the world. The timing of this event couldn't be better. Speak the language of the C-level.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 1, 2010
    [2010] FOUND the ROI of Social Media for B2B Marketers!
    I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Enter Social Customer Support ….
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 23, 2010
    [2010] Neuromarketing and How Content Marketing Works
    What are 3 ways to frustrated your reader’s brains? Last week, I presented a speech at the 5th International Customer Media Congress in Haarlem, The Netherlands. Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications. hope you enjoy it and learn something.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 30, 2010
    [2010] Four Must-Have Metrics for Marketing Measurement
    Summary: Four critical metrics tell you most of what you need to show the value of your marketing efforts and to optimize your results. And, here's a funny picture. There’s still time to sign up for my October 7 Webinar on stage-based marketing measurement (sponsored by Marketo and hosted by the American Marketing Association ). Marketing ROI.
  • SAZBEAN  |  WEDNESDAY, JANUARY 5, 2011
    [2010] Predictions for 2011 & Scorecard for 2010
    How well did I predict what was going to happen in 2010? First, let’s look back at my predictions for 2010 : Mobile & Local explosion Blurring of lines when it comes to content Video continuing to be viewed more & more online And how did I do with these predictions?… Hulu also released a paid model in 2010.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 21, 2011
    [2010] Laugh and Learn featuring the Fearless Competitor – Top B2B Marketing Ideas of 2010 #2
    In this episode, we explore the second best b2b marketing idea of 2010. Next Friday, we share the winner of the BEST B2B marketing idea of 2010. Don’t miss it. Congrats to the second place winner. Marketo, and their VP … Continue reading → Demand Generation
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 21, 2010
    [2010] Top 20 Most Useful LinkedIn Blog Posts of 2010
    Although Facebook and Twitter always steal the social media spotlight, 2010 should be remembered as the year where LinkedIn accelerated development and released a plethora of new applications, features, and functionality to their platform for professionals.  My own job search advice using the professional platform for 2010: Jobseeker in 2010?
  • B2BBLOGGERS  |  SATURDAY, JUNE 12, 2010
    [2010] 7 Steps For Dealing With Negative Blog Reviews And Comments.
    His book, Spitball Marketing: Using What You’ve Got to Get More of What You Want is due out in early 2010. Technology Naughty Vs. Nice In 2010 2. someone in your office gasps. Negative blog reviews and negative comments are a reality of the new world order where everyone’s a publisher. Go ahead and engage. Or Does It? 5.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 31, 2011
    [2010] The Best B2B Marketing Ideas of 2010 – Q1 Review
    This contest, which ran at the end of 2010 was won by Kinaxis. Those are a few of the favorites we found in 2010. B2B Lead Generation | The Best B2B Marketing Ideas of the Year. Today is the end of Q1 for most companies – a good time, I think to review the most innovative B2B marketing ideas of last year. Juan Eloqua. Suitemates.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 10, 2010
    [2010] Mapping Content to the Sales Funnel AND Buyer types
    You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! would love to know.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 22, 2010
    [2010] Top 10 Inbound Marketing Ebooks and Webinars of 2010
    As marketers around the world prepare for the budgeting, planning, and execution that will happen in the New Year, the team here at HubSpot has been busy looking at data from 2010. After crunching the numbers, we have determined our 10 most popular webinars and ebooks of 2010. Top 10 Inbound Marketing Ebooks and Webinars of 2010. 1.
  • SOCIAL MARKETING FORUM  |  SATURDAY, DECEMBER 18, 2010
    [2010] How People Engage With Ads On Facebook
    Several studies were recently unveiled about the ways people engage with advertising on the king of social networks, Facebookand. Here is an overview of one of them, heatmaps included.The study was conducted by the National College of Ireland on behalf of Mulley Communications. Research eyetracking Facebook heatmap
  • ANYTHING GOES MARKETING  |  MONDAY, OCTOBER 18, 2010
    [2010] 5 Corporate B2B Blogs That You Should Copy
    The importance of blogs in your B2B marketing mix can't be overlooked. Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. However, anyone that can open a.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 28, 2010
    [2010] It’s The Little Things That Make Inside Sales Teams Perform Better
    Like having your operations director dress up as a figure skater. We don’t play around on Halloween. Store bought costumes and cliché ideas are frowned upon at AG Salesworks. Today is our Halloween party and the office is buzzing. One of our operations directors is dressed as a male figure skater. Absolutely!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 10, 2010
    [2010] Don't Fix Your Marketing Process
    Summary: In a constantly changing world, flexibility is more important than optimization. Marketers need people, processes and technology that allow them to react quickly to new opportunities. The always-insightful Adam Needles is running a series of blog posts this week that summarize the “real state” of B2B demand generation.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, JANUARY 4, 2011
    [2010] Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
    Here it is - the very best posts and the hottest topics for 2010. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 9, 2010
    [2010] Finding The Time To Tweet or Blog?
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? Harald Michael Brenner Dec 11 2010 Hello Harald.
  • DELICIOUS B2BMARKETING  |  THURSDAY, NOVEMBER 4, 2010
    [2010] 5 Proven Strategies for B2B Social Media Marketing
    The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone! The B2B Social Media Marketing Series is supported by IDG Enterprise.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [2010] 5 Proven Strategies for B2B Social Media Marketing
    The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone! The B2B Social Media Marketing Series is supported by IDG Enterprise. link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 10, 2010
    [2010] Is social media creating a generation of cowards?
    I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&#   My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. in the 1960s. The end of human social skills? Tweet This!
  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 20, 2010
    [2010] Can Marketing Really be a Revenue Engine?
    It's a key question in today's business environment - can marketing really be a revenue engine, or is this current energy around marketing driving revenue just a fad that will blow over. I was truly honored to host a panel at Dreamforce to discuss that question with three of the very best in the field.
  • DELICIOUS B2BMARKETING  |  TUESDAY, NOVEMBER 2, 2010
    [2010] What the Future Holds for B2B Social Media Marketing
    Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone! More About Mashable » Mobile Version News Submit News About Us Advertise Contact Us Privacy Policy © 2010 Mashable. The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.
  • B2BBLOGGERS  |  WEDNESDAY, NOVEMBER 17, 2010
    [2010] Three Views On The Future Of The CMO
    Technology Naughty Vs. Nice In 2010 2. Technology Transcendence For kids today, technology is omnipresent. It’s just there, in everything they do. They are born digital natives. Technology is just a part of life (kinda like sliced bread is for us). Replace any fear of technology with the acceptance of it. How are you changing your view?
  • B2BBLOGGERS  |  WEDNESDAY, MAY 26, 2010
    [2010] Want to Engage Senior Executives? Think Mobile. | B2Bbloggers.com.
    May 26th, 2010 | By Jeff Wilson It’s the question that has dogged B2B marketers since the beginning of time, how can we get time with senior executives in large enterprise companies? Technology Naughty Vs. Nice In 2010 2. Think Mobile. Well let’s start with their perception of time and their need to stay connected. Agree? Disagree?
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 29, 2010
    [2010] What the Future Holds for B2B Social Media Marketing
    Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone! More About Mashable » Mobile Version News Submit News About Us Advertise Contact Us Privacy Policy © 2010 Mashable. The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 16, 2010
    [2010] What Is The Future Of The Social Media Role?
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? Michael Brenner Dec 16 2010 Thanks Tom.
  • B2BBLOGGERS  |  WEDNESDAY, AUGUST 4, 2010
    [2010] Practical B2B Blog Strategy | B2Bbloggers.com - B2B Social Media.
    Technology Naughty Vs. Nice In 2010 2. Common wisdom suggests that: publishing conversational posts engaging with your audience cross-promoting on all the relevant social media channels having a professional blog theme and working with keywords and search engine optimization will give you the best shot at success. clicks down. Or Does It? 5.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [2010] 4 Tips for B2B Marketing on Facebook
    jordanercomgo [URL=[link] These are the Air Jordan 2010 DoubleWadeSpecial Edition of the new color, two home white as the main color, and two away as the main color black. link] Werkadoo Weekly Digest: 14 May – 20 May 2010 « Werkadoo [.] View More » Web Video Mull Over 2010 With This Interactive. link]. link].
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 23, 2010
    [2010] The Anatomy Of A Sales Discovery Call
    Last week I wrote about the need for sales executives to go into their meetings with a plan of attack. wrote out a quick anatomy of a sales call, but it was very vague. Realistically, each meeting you have has a different desired outcome depending on what stage of the sales process you are at. Step one of course, the discovery meeting.
  • SOCIAL MARKETING FORUM  |  MONDAY, DECEMBER 20, 2010
    [2010] PR And Social Media Survey: Mixed Findings For 2011
    Vocus has released their 2011 Planning Survey and there are some very interesting findings and stats highlighted in the report. Take a good look at your corporate culture and consider if you really are an active participant in the social media channel and all the others which today’s cross-channel consumers thrive in.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 7, 2011
    [2010] Laugh and Learn featuring the Fearless Competitor – Top B2B Marketing Ideas of 2010 – #4
    This is the first of our weekly posts sharing the best B2B marketing ideas of 2010. Of the four nominees, here is #4 and each Friday we’ll share one till we get to #1, on Friday, January 28th. If you … Continue reading → Demand Generation Funny Laugh and Learn Leadership Management best practices Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 26, 2010
    [2010] Social media and the big conversation “fail”
    I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about. would have heard the coughing. would have asked her about it.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, DECEMBER 14, 2010
    [2010] The More B2B Marketing Changes, the More It Stays the Same
    I’m back from presenting at the Cisco Partner Velocity Conference in Barcelona; the experience was every bit as meaningful and memorable as I thought it would be. You see, I turned 40 there and brought my family along to celebrate. It was a great experience for all of us. Barcelona is a beautiful city. How do we measure ROI of marketing programs?
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 18, 2010
    [2010] B2B Marketing Predictions For 2011
    2010 was the year social media moved from cutting edge to mainstream (right?). Michael Brenner Nov 18 2010 Hi Chris, Thanks so much for your comments. James Nov 18 2010 Good points Chris. cheers, James Michael Brenner Nov 18 2010 Hi James, Thanks for your comments. Michael Brenner Dec 5 2010 Thanks Bob!!!
  • B2BBLOGGERS  |  WEDNESDAY, OCTOBER 13, 2010
    [2010] 7 Social Media And Content Marketing Articles You May Have Missed
    Technology Naughty Vs. Nice In 2010 2. Over the past several months, I’ve contributed to a number  social media and content marketing blogs around the web. Here’s a round up in case you missed them. Has social media for business hit the mainstream? Each one of us had to submit a poll question and provide our analysis. Sign up.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 16, 2010
    [2010] 5 Importants Tips You'll Need To Be Successful At Cold Calling
    At times it can be difficult for us to sum up the keys to success for any of our new hires that walk into the door here at AG. The goal during their first week is to get them a general sense of the basic traits required to consistently attain their goals. Set your goals - All too often inside reps don't set specific call goals for themselves.
  • SMASHMOUTH MARKETING  |  THURSDAY, JANUARY 21, 2010
    [2010] 5 Outbound Calling Best Practices
    AA-ISP Meeting Thursday Jan 21, 2010 4:00-6:30 Papa Razzi in Burlington Dialing the phone all day is a task. have one guy who calls it panning for gold. He'll say he just swished the phone 20 times, found 4 shiny objects and none were gold. Then an hour later he'll yell "Eureka!" when he does successfully set an appointment. Don't.
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 31, 2010
    [2010] Can Find New Customers help my business?
    Someone asked on Twitter “Aren’t most of Find New Customers clients in tech?&# Yes, but that is where we started. To learn if your business can benefit from Find New Customers, we have just 3 questions.
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, FEBRUARY 2, 2010
    [2010] What B2B Readers Want, Circa 2010
    Good news for 2010: The amateur bloggers and Tweeters haven’t completely replaced those of us who make a living (or try to!) by writing. I’ve had a great opportunity recently to learn what B2B customers want in content by – shock of shocks – asking them. Paper is NOT dead. At least one, yes, still has his secretary print it out for him.
  • EVERYTHING TECHNOLOGY MARKETING  |  MONDAY, OCTOBER 18, 2010
    [2010] Top-7 Challenges for B2B Marketers
    Especially the top-3 challenges have grown significantly from 2009 to 2010: 1) Generating high-quality leads (from 69% in 2009 to 78% today) - Today's B2B marketers are tackling this issue with processes and technologies such as marketing automation and lead scoring in an attempt to only deliver qualified, truly sales ready leads.
  • B2BBLOGGERS  |  TUESDAY, MAY 11, 2010
    [2010] B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.
    Technology Naughty Vs. Nice In 2010 2. reasing brand engagement. A more powerful use of B2B apps is to enable greater personal productivity and connectivity.  Find out what would make your customers and prospects more productive.  For example, a busy plant manager spends a lot of time working throughout the plant.  Thanks! Or Does It? 5.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 26, 2010
    [2010] Social media and the big conversation “fail”
    I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about. would have heard the coughing. would have asked her about it.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 7, 2010
    [2010] Create a 1-Page Marketing Plan
    Tweet. like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. On one page we can see where we are, what each person has to do, how much we have or will spend, and what results we’ve achieved. One Page Marketing Plan. Do you create a marketing plan each year?
  • SAZBEAN  |  MONDAY, DECEMBER 27, 2010
    [2010] Best of 2010 – Consumer Preferences Can Put You Out of Business
    2010 in Review! original on consumer preferences posted on May 6, 2010) I’ve been in Germany this week studying the European business environment at the WHU. We’re posting the best articles of the year to help you get 2011 off to the right start! In studying Germany in particular, we discussed an interesting insight.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JULY 20, 2010
    [2010] Evaluating Marketing Automation - 10 Questions To Ask
    The market for marketing automation software is doing very well these days. This has lead to an unprecedented variety of options for marketers to choose from, and the range of options can be dizzying. While many of the discussions can focus on software and feature/function comparisons, this is only one element of success. How will these be handled?
  • SAZBEAN  |  WEDNESDAY, MAY 26, 2010
    [2010] Pricing Based on Customer Expectations
    Pricing, when done properly, is one of the most difficult tasks any business faces. Yet it is usually only given a perfunctory once-over. Customers have a range in mind that they’re willing to pay, but if you ask them, cheaper is always better. Price something too low, and people wonder about the quality. Price vs. Quality. Who are they?
  • HUBSPOT  |  WEDNESDAY, JUNE 23, 2010
    [2010] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
    As of June 2010, LinkedIn had more than 70 million registered users, spanning more than 200 countries and territories worldwide Lurker - A lurker online is a person who reads discussions on a message board, newsgroup, social network, or other interactive system, but rarely or never participates in the discussion. Internet websites. for $1.65
  • B2BBLOGGERS  |  THURSDAY, AUGUST 26, 2010
    [2010] Metrics That Matter in B2B Marketing [#B2Bchat]
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat] August 26th, 2010 | By Andrew Spoeth Measure everything! Absolutely not. How often? Q.
  • AD YOUR COMMENT HERE  |  MONDAY, DECEMBER 13, 2010
    [2010] #TEDWomen and social media, with Joanna Blakely
    There was one interesting talk about social media that came out of TEDWomen concerning how social media tools may help reshape societal stereotypes that I thought I’d share. Media has very restrictive rules for demographic breakdowns and targeting: you’re a 35 year old, white, female or whatever.
  • EVERYTHING TECHNOLOGY MARKETING  |  SUNDAY, AUGUST 22, 2010
    [2010] A Framework for B2B Customer Segmentation – Part 1: Why Segment Your Market?
    Marketing segmentation is about subdividing markets into segments of customers that have similar needs and behaviors. This way, vendors can optimize their product offering, marketing, and sales approach to meet the specific requirements of the segment better and more cost efficiently than the competition. In short, they are more profitable.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 23, 2010
    [2010] 6 Keys to B2B Marketing Success Today
    With fewer than 1/2 of all salespeople making quota ( CSO Insights ) and almost 7 out of 10 saying they don’t have enough high quality leads ( MarketingSherpa ), it’s painfully obvious that times have changed and companies need to adapt. How can more salespeople make quota, CMOs get more job security and shareholders prosper? Simplify.
  • B2BBLOGGERS  |  MONDAY, OCTOBER 25, 2010
    [2010] 5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.
    Technology Naughty Vs. Nice In 2010 2. From competitors to industry pundits, it is easy to get lost in the shuffle among the social media channels and search engines. Buyers are more likely to buy from you with the confidence that you are a knowledge expert in your field and will share further knowledge once they become customers.
  • SOCIAL MARKETING FORUM  |  TUESDAY, DECEMBER 21, 2010
    [2010] Social Relationships: Why You Want Old Friends And Not Only Digital Natives
    Perhaps I am generalizing, but older people tend to know the value of relationships better than many younger people do. They understand the importance of communicating with their family and friends. They’ve had a lifetime to understand that there is nothing more important in this world than the relationships you build.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 21, 2010
    [2010] Get ready. Social scoring will change your life.
    There is an interesting, and perhaps alarming, trend brewing on the social media scene.  Take a look at a couple items in the news last week: The Palms Hotel in Las Vegas is providing perks to guests based on their Klout score (an assessment of social media influence)**. People are now curating lists of the most influential bloggers by Klout score.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 27, 2010
    [2010] Social Media and the Contact Center for Dummies (Wiley)
    One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook. Share this on Linkedin. Digg this!
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 22, 2010
    [2010] Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come
    But, as Eloqua ’s Joe Payne points out in his own comment on the Aprimo deal , the remaining vendors are all much smaller: while Unica and Aprimo each had around $100 million revenue, Eloqua and Alterian are around $50 million, Neolane and SmartFocus are around $20 million, and Marketo said recently it expects around $15 million in 2010.
  • EVERYTHING TECHNOLOGY MARKETING  |  MONDAY, MAY 24, 2010
    [2010] The Brave New World of B2B Marketing - Are You Ready?
    Your B2B markets are changing rapidly. It is now harder than ever for B2B vendors to get the attention of our audiences. Power Shift Knowledge is power, and the balance of power is clearly shifting from vendors to the customer. B2B buyers are more sophisticated than ever. Now imagine the information customers are finding is yours.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 1, 2010
    [2010] Using Content to Build Trust in B2B Marketing
    In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Which was an interesting statistic no doubt for many of us in business today. To me this is the story for any content marketer like myself.
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 29, 2010
    [2010] Marketing automation starves without a Content Marketing strategy
    (This article originally ran on September 16, 2010) Grades at Grader.com (by Hubspot) We’re proud of these too! Especially since our domains were stolen four months ago. Find New Customers – 98.9
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, DECEMBER 12, 2010
    [2010] Predictions for B2B Marketing in 2011
    I don't usually bother with the traditional "predictions for next year" piece at this time of year. But I happened to write one in response to a question at the Focus online community last week. So I figured I'd share it here as well. Marketing automation hits an inflection point, or maybe two. Training and support will be critical success factors.
  • B2BBLOGGERS  |  WEDNESDAY, JULY 28, 2010
    [2010] What The Japanese Can Teach Us About First Impressions.
    Technology Naughty Vs. Nice In 2010 2. When you hand someone your calling card, they will take it gently with two hands, and then place it neatly inside of a special protective card holder.  And if you ask them to see your business card two weeks later, they will pull it out in mint condition with the corners still crisp. Or Does It? 5.
  • LEADER NETWORKS  |  THURSDAY, APRIL 15, 2010
    [2010] You May Not Be My Online Friend -- But You Influence Me
    I am growing weary of all this social media silly talk about trust and friendship as it applies to professional collaboration online. What my social media peer group (SMPG) offers is a fruitful and productive idea exchange.I share experiences and thoughts with my SMPG about my work life and the situations I encounter on a professional basis.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, OCTOBER 5, 2010
    [2010] Marketing Dashboard: Passive Discovery
    We spoke recently about various ways of looking at marketing benchmarks and how to better dashboard and analyze the entire revenue performance management process. This thinking needs to be applied to all areas of the revenue engine, and each has its own unique challenges. This view is instructive in two ways.
  • B2BBLOGGERS  |  THURSDAY, JULY 22, 2010
    [2010] Content Marketers: How to Think and Act Like a Publisher
    Technology Naughty Vs. Nice In 2010 2. But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. So how do you begin to find or create the content you will need to succeed? It is by no means exhaustive or all inclusive. Sign up.
  • SAZBEAN  |  TUESDAY, DECEMBER 21, 2010
    [2010] Best of 2010 – Pricing Based on Customer Expectations
    2010 in Review! original on pricing posted May 26, 2010). We’re posting the best articles from the year to help you get 2011 off to the right start! Pricing, when done properly, is one of the most difficult tasks any business faces. Yet it is usually only given a perfunctory once-over. How does this apply to your business?
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 3, 2011
    [2010] Thank you for 2010, readers
    Here’s a year-end summary of the readership at Fearless Competitor, the lead generation marketing blog.  By midnight on December 31, 2010, our lifetime reader total was a hair under 37,000! That is mind-boggling.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, MARCH 17, 2010
    [2010] Calculating the Value of a B2B Marketing Campaign
    It’s the ultimate question in marketing: What effect did this campaign have on revenue? In short buying cycles, where the buyer generally understands the category of the offering, and the transaction is quick and simple, this can be measured relatively easily. Tying the buying event to that marketing campaign is both easy and sensible.
  • B2BBLOGGERS  |  FRIDAY, JUNE 4, 2010
    [2010] Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.
    B2Bchat Recap] June 4th, 2010 | By Jeremy Victor Well this week’s #B2Bchat on print advertising and where it fits into today’s marketing mix was a lively discussion. Technology Naughty Vs. Nice In 2010 2. Enjoy the read and special thanks go to @KentHuffman for moderating this week for me. b2bento: Nowhere! Go where buyers go.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MAY 6, 2010
    [2010] 1:1 Social Advertising in B2B Marketing
    Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Think that sounds like the future years from now? Think again – it happened to me last week! Read on …. Last week the clever folks at G.1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, DECEMBER 17, 2010
    [2010] Marketers Deserve Attention Too
    It shares the best thoughts, ideas, anecdotes and takeaways from marketers in 2010. Have you had some great marketing successes this year? Then you’ll want to let my colleagues at MarketingSherpa know. They’re compiling their ninth annual MarketingSherpa 2011 Wisdom Report. After all, failure is often the best teacher.
  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 5, 2010
    [2010] Top 11 Ad Agency Predictions for 2011
    squirrel fights ”).   As Forrester said in  March, 2010, agencies are “entering into the great race for relevance”. As we turn the page on 2010, here are Blue Focus Marketing’s Top 11 Predictions for ad agencies. Madison Avenue Crystal Ball for 2011. Period.   The high rate of change keeps us from seeing the future.  Tom Peters.
  • B2BBLOGGERS  |  SUNDAY, MAY 9, 2010
    [2010] Building Your Content Brand In The Content Marketing Arms Race
    Technology Naughty Vs. Nice In 2010 2. We’ve used it to promote our own services (the B2B Content Marketing Workbook has clocked up over 1,000 downloads to date) and we’ve used it to help just about every one of our clients jump out of their crowded markets. But now everybody is in on the game. Today, not having one is unthinkable.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 2, 2010
    [2010] 8 Ways to Increase Social Media Interaction
    If you’re just getting started with social media, it can be very frustrating if you’re not getting a lot of interaction. You may feel like you’re putting a lot of effort into creating great content and no one is responding. Post it to Twitter, Facebook, Stumbleupon, etc. Chat it Up! Well, don’t wait!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 29, 2010
    [2010] The 9 Worst Ways to Use Twitter for Business
    Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel. But there are several common mistakes that companies make on Twitter. Be Overly Self-Promotional. Of course not.
  • EVERYTHING TECHNOLOGY MARKETING  |  SUNDAY, OCTOBER 10, 2010
    [2010] B2B Market Segmentation – Part 2: How to Approach Segmentation
    In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. Let's take a closer look at actual implementation of market segmentation. Focusing on WHO a buyer is makes for more easily observable and actionable data that can be used to define segments and their boundaries. Regulatory drivers?
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 2, 2009
    [2010] The Top 3 Priorities for 2010 Marketing Budgets
    unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. First, that it’s important to continue investing in marketing through the downturn. And second, that funds will be limited and must be spent very carefully. So how should your prioritize spending for next year? 1. Tweet This!
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 1, 2010
    [2010] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
    The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 13, 2010
    [2010] 11 Predictions for B2B Social Media in 2011
    In 2010 social media made huge advances in B2B companies, but based on our review of our 2010 predictions , the adoption curve was not as steep as we anticpated. While 2010 saw the beginnings of daily deals and group buying benefits in the B2B space, the changes this will cause in 2011 are deeper than many realize. With 4.6
  • B2B LEAD GENERATION BLOG  |  TUESDAY, DECEMBER 14, 2010
    [2010] The More B2B Marketing Changes, the More It Stays the Same
    I’m back from presenting at the Cisco Partner Velocity Conference in Barcelona; the experience was every bit as meaningful and memorable as I thought it would be. You see, I turned 40 there and brought my family along to celebrate. It was a great experience for all of us. Barcelona is a beautiful city. How do we measure ROI of marketing programs?
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, NOVEMBER 10, 2010
    [2010] 5 Things You Shouldn’t Expect from Marketing Automation
    Marketing automation is becoming a vital tool in today’s B2B space, as more marketers need to gain a better understanding of their customers’ buying cycles and increase their ROI from every campaign. Define buyer personas. For your marketing and sales efforts to succeed, you need to understand your buyers’ challenges.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 21, 2010
    [2010] CMO Council: CMOs and CIOs Are Not Aligned
    Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. Both sides need to work harder to close an increasingly-unacceptable gap. This affects marketing automation vendors too, since they sell to both sides. CMOs and CIOs select tools separately.
<< 1 2 3 4 ... 75 76 >>