E-STORM | FRIDAY, OCTOBER 29, 2010
 e-storm international Places 20th on San Francisco Business Times.
This accolade joins several others that e-storm has received in 2010, including an improved rank on the Inc. In October 2010, the company led two sessions at the Direct Marketing Association’s 2010 Annual Conference, including one keynote thought leadership session. storm placed on both lists for three consecutive years.
SAZBEAN | WEDNESDAY, DECEMBER 29, 2010
 Best of 2010 – The Wrong Way to Social Network
2010 in Review! original on social networking posted on August 2, 2010) Social networking (using the social web) is about connecting with people — asking questions, having conversations — basically the same things you would do if you were talking in-person. Give more than you receive. Try social media out.
SAZBEAN | FRIDAY, DECEMBER 24, 2010
 Best of 2010 – Measurable Effects of Old Spice Viral Campaign
2010 in Review! We’re posting the best articles of the year to help you get 2011 off to the right start! The move has gotten quite a response , but only time and sales will tell whether it was successful for the brand’s bottom line. Interestingly enough, the video was most popular with men, their buying audience. Thoughts?
E-STORM | THURSDAY, DECEMBER 10, 2009
 Top 10 Resources – Search Engine Marketing
YouTube Channel (Google’s Think 2010 Series) Gives insight into how marketers must keep pace with constantly changing and increasingly complex consumer behavior Strategically prioritized experimentation and testing can unlock hidden opportunities and is key to being flexible in this environment 2. Fast.Foward. Yahoo! Buzz Index The Yahoo!
B2B MARKETING ZONE POSTS | TUESDAY, NOVEMBER 2, 2010
 Top 56 B2B Marketing Posts October 2010
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. October 17, 2010 One possible answer: The Enterprise. No more.
SAZBEAN | TUESDAY, DECEMBER 21, 2010
 Best of 2010 – Pricing Based on Customer Expectations
2010 in Review! original on pricing posted May 26, 2010). We’re posting the best articles from the year to help you get 2011 off to the right start! Pricing, when done properly, is one of the most difficult tasks any business faces. Yet it is usually only given a perfunctory once-over. How does this apply to your business?
MI6 MARKETING AGENCY | WEDNESDAY, OCTOBER 20, 2010
 The Mi6 Tweekly: Week of October 11, 2010
Chart: Fastest Growing Mobile Apps in US, Apr 2009 vs Apr 2010 (Source: comScore via/@eMarketer). Chart: 16% of US consumers intended to buy a smartphone in first half of 2010 (Source: ChangeWave via/@eMarketer). Social Technographics Profile, Sep 2010 update (Source: @forrester). Monday. Canadian Thanksgiving. Tuesday. Friday.
DIGITAL BODY LANGUAGE | TUESDAY, NOVEMBER 24, 2009
 Marketing Automation and B2B Marketing Predictions for 2010
Marketing education likely won’t change in this regard during 2010, but the initial discussions will start. 4) Mobile Thinking vs Mobile Devices: Every year in living memory has been talked about as the year that mobile will become big. As with any of these, it’s a guess, and entirely my own opinion. Sort of. What do you think?
SALES LEAD INSIGHTS | MONDAY, DECEMBER 6, 2010
 2010’s 50 Most Influential People in Sales Lead Management: Winners announced
The Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2010. Here's the list of 50 Most Influential People in Sales Lead Management in 2010. James W. Thank you! B2B sales leads News Sales lead management
THE POINT | MONDAY, DECEMBER 6, 2010
 Top 10 Posts on B2B Lead Gen for 2010
Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Normally, a survey like this might indicate something about hot topics or key trends, but here instead the popularity of the top posts has everything to do with one word: search. Comments after the fold. 1.
MARKETING INTERACTIONS | WEDNESDAY, JANUARY 20, 2010
 Key Content Marketing Trends & Predictions 2010
Click Predictions whipped out their crystal ball and passed it to 39 experts in content marketing, B2B marketing, email marketing, social media and asked them to answer one question: What is your key marketing trend and prediction for 2010? Hat tip and BIG thanks to Click Documents for pulling this together, and to Marketo for sponsoring!
ANYTHING GOES MARKETING | MONDAY, DECEMBER 21, 2009
 5 Mistakes B2B Marketers Need to Avoid in 2010
2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. This concept needs to be at the forefront of your planning in 2010. Not sure which group to join?
LOOPFUSE | MONDAY, AUGUST 2, 2010
 Webinar: “Search and Rescue” for your lead database: How to find.
Webinar: "Search and Rescue" for your lead database: How to find lost leads and turn them into opportunities August 2nd, 2010 by Cindy Ryan Live Webinar: Wednesday August 4th, 2010, 11am PDT/ 2pm EDT Where did all our webinar leads go? Report Email Abuse © 2010. You can follow any responses to this entry through the RSS 2.0
MI6 MARKETING AGENCY | MONDAY, SEPTEMBER 6, 2010
 The Mi6 Chart Toppers, August 2010
In August 2010, 29 charts were shared which were viewed 6,775 times. The mi6 chart toppers, aug 2010. Author: Teresa Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Each month Chris Herbert, founder and CMO of Mi6 shares charts from various sources with his network.
MI6 MARKETING AGENCY | SUNDAY, SEPTEMBER 19, 2010
 The Mi6 Tweekly: Week of September 13, 2010
One place to view all posts for 2009 and 2010: RT @mi6agency: Do you have a reference program? Chart: Top 20 web brands in UK as of April 2010 (Source: UKOM Aps/Neilsen via/@eMarketer). Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. America (Source: @ittoolbox).
WEBBIQUITY | MONDAY, JANUARY 31, 2011
 Best Twitter Guides, Tips and Tools of 2010
Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Best of 2010: 14 Ways Every Business Should Be Using Twitter by Inkling Media. All You Need to Know About Twitter in 2010 [Infographic] by Mediabistro. by Ask Aaron Lee.
FEARLESS COMPETITOR | SUNDAY, JANUARY 2, 2011
 2010 in review for Fearless Competitor
AD YOUR COMMENT HERE | FRIDAY, DECEMBER 31, 2010
 Top Other Side Group Posts of 2010
Emotional Brand – it’s also important ( 13 July 2010 ) – A discussion on the increased importance of the emotional component of your brand. Strategy, Tactics and Flexibility ( 9 November 2010 ) – A frank discussion on how tactics and strategy work in marketing plan. Thanks for being here with us! Blogroll
B2B MARKETING ZONE POSTS | TUESDAY, OCTOBER 5, 2010
 Top 56 B2B Marketing Posts for September 2010
Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Should Investor Relations Teams Use Twitter? - B2B Voices , September 1, 2010 Image via CrunchBase. Like what? What I’m about.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, AUGUST 30, 2010
 Top Sales Resources: August 2010
Check these resources from colleagues whom I highly respect: A-Game Selling By Leisa Mohler-Erickson In this ebook, Leisa says, "Back to basics" strategies are akin to rearranging the deck chairs on the Titanic --a losing proposition to effectively leapfrog the competition." She's absolutely right. Understanding.
B2B IDEAS @ WORK | TUESDAY, OCTOBER 12, 2010
 40 Bite-sized Insights from the 2010 Inbound Marketing Summit
You can’t help but be impressed by the “new marketing” thought leaders in the Boston area, our hosts for last week’s annual Inbound Marketing Summit (IMS). Their capacity for pushing new ideas is matched only by their spirit for sharing. ” • “You have to engage the people who will engage others.”
FEARLESS COMPETITOR | MONDAY, MARCH 29, 2010
 4 CEO Priorities in 2010
Price WaterhouseCoopers recently released their 13th annual Global CEO survey. Thanks for Arthur Clark of Clark Search Group for sharing it.) But my busy readers don’t have time to read the whole report, so I share the 4 key points here. ’ You’ll get key take-aways quickly. Smarter Growth. Cost-Cutting. Managing Risk. Retrenching.
SAVVY B2B MARKETING | MONDAY, JANUARY 4, 2010
 2010: Will Your Biz Fight or Flourish?
Coming off of a week away from the social media buzz and babble, I find that I'm starting 2010 with a greater sense of clarity about the kind of work I want to do and the way I want to do it. After a week off, it's back to the grind stone for this Savvy Sister. Schaefer entitled "Does Amanda Chapel Matter?" More posts by Jamie
MI6 MARKETING AGENCY | WEDNESDAY, OCTOBER 13, 2010
 The Mi6 Tweekly: Week of October 4, 2010
Chart: %age of TVs connected to the internet in US as of June 2010 (Source: Retrevo via/@eMarketer). Chart: Internet Connected TV global shipments 2010 & 2014 (source: DisplaySearch via/@eMarketer). Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Tuesday. Mi6Tip.
B2BMARKETINGSMARTS | TUESDAY, FEBRUARY 9, 2010
 To make big B2B marketing strides in 2010 — go lateral.
B2B marketers should not abandon linear marketing, but to make big strides in 2010 and beyond, they should try going lateral. These days, however, companies are running out of ways to cut costs and have reached the bare bones of personnel. So what’s next? suggest an exercise in lateral marketing. What is lateral marketing?
FEARLESS COMPETITOR | WEDNESDAY, DECEMBER 29, 2010
 The Best B2B Marketing Ideas of 2010 (via )
Always good to share a “Best of list at the end of year. Don’t you agree? And everyone is finding this one very popular. Click to download How to Find New Customers, our remarkably popular white paper, which is sponsored … Continue reading → Demand Generation
WEBBIQUITY | MONDAY, JANUARY 24, 2011
 31+ of the Coolest Social Media, Search and Web Tools of 2010
Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Create video emails? Create animations? Cool Social Media Tools.
B2B MARKETING ZONE POSTS | WEDNESDAY, DECEMBER 1, 2010
 Top 60 B2B Marketing Posts and Hottest Topics November 2010
Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. Published by Hubspot, May 2010.
B2B IDEAS @ WORK | THURSDAY, JUNE 10, 2010
 Brogan to B2B Marketers: "I See You" at BMA Engage 2010
The last day of the BMA Engage 2010 conference in Chicago last week began on a high note, with Chris Brogan delivering a rousing keynote. His easy glibness, dry wit and a delightful proclivity for tangents delivered valuable insights into B2B and the social media world. He even gave the scribbled book away as a gift. Be there before the sale.
WEBBIQUITY | MONDAY, FEBRUARY 7, 2011
 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Social Media Metrics and ROI. 6 Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4] by Search Engine Watch. Adoption soared. 85% of Inc. Mistakes were made.
WEBBIQUITY | WEDNESDAY, FEBRUARY 16, 2011
 Best LinkedIn Guides, Tips and Tactics of 2010
Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger.
MODERN B2B MARKETING | MONDAY, OCTOBER 11, 2010
 Thought Leader Interview with Debbie Qaqish
Tags: Demand Generation Marketing Automation Modern B2B Marketing 2010 Marketo User Summit revenue marketer revenue marketing sales and marketing alignment
WEBBIQUITY | FRIDAY, JANUARY 28, 2011
 Best Google AdWords Tips and Tactics of 2010
According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009. In addition, more than half of companies that use paid search increased their budgets for it last year. When should you use the AdWords Editor?
SMASHMOUTH MARKETING | SUNDAY, NOVEMBER 29, 2009
 B2B Marketing Predictions for 2010 - Reflections
She asked a bunch of B2B marketing experts for their predictions for 2010. Hit the ground running in 2010. I recently was asked to participate in Ambal Balakrishnan's ( @ambal ) ebook, to be published at year'd end and then available from her blog, Connect the Docs. Do your bonuses share quota? Are you measuring everyting? Too bad.
MI6 MARKETING AGENCY | SUNDAY, DECEMBER 5, 2010
 The Mi6 Tweekly: Week of November 29, 2010
November 30, 2010 Infographic: The History of the Internet t Al Gore invent the Internet? Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Monday. Chart: Top 5 Social Media Goals for US Companies (Source: SmartBrief via@eMarketer).
FIFTH GEAR ANALYTICS | WEDNESDAY, JANUARY 5, 2011
 SIGMA Marketing’s Top 10 Blog Posts of 2010.
2010 has been an exciting year for digital and database marketers. In keeping with that, here are the ten most read blog posts on Fifth Gear Analytics from 2010. It's an interesting mix of articles, but you can see by the list below, B2B social media and web analytics seem to be a priority
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, NOVEMBER 7, 2010
 Ten reasons to blog – even if nobody reads it
. Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all. There must be some good business reason they do it, right? . There better be. Why not use it?
MI6 MARKETING AGENCY | SUNDAY, JULY 25, 2010
 The Mi6 Tweekly: Week of July 19, 2010
Search marketing to drive internet ad expenditures: Highlighting the importance of B2B online marketing, ZenithOpt… Dematic Recognized in DemandGen Report’s 2010 Sales & Marketing Alignment Awards: The Annuitas Group is the leadin… Tuesday. Monday. This is in addition to the ones I send manually. Think SPOC! Some tips.
INSIGHTIQ BLOG | TUESDAY, JANUARY 11, 2011
 Analytics: 2010 in review and 2011 predictions
Now that we rang in the New Year, I thought we should take a look back on a few major 2010 analytic landmarks and then look ahead into 2011. 2010 in Review. Educational institutions are simply in a position to evolve much quicker than most businesses. No change here in 2010 so why is this on the list?
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 8, 2010
 11 B2B Marketing Predictions for 2011
Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Enjoy! Email this to a friend? Tweet This!
THE TOP LINE | FRIDAY, DECEMBER 31, 2010
 Customer research makes gains in 2010
ended last year by asking, “Will 2010 be the year of the customer?. Too bad I couldn’t locate that crystal ball. I’m wondering what the future holds… Related posts: What are your marketing priorities for 2010? Learn from the past, capitalize on success. So, we’re making progress.
MI6 MARKETING AGENCY | TUESDAY, AUGUST 3, 2010
 The Mi6 Tweekly: Week of July 26, 2010
Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: Build Your Own Interactive Charts! Tuesday. Facebook vs @Linkedin groups? Who wins in #B2B? Wednesday.
WEBBIQUITY | WEDNESDAY, JULY 14, 2010
 Best SEO Link Building Guides, Tips and Tools of 2010 (So Far)
Find out here in some of the best blog posts and articles about SEO link building of 2010 so far. Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Share this on Bebo.
FEARLESS COMPETITOR | FRIDAY, JANUARY 28, 2011
 Laugh and Learn featuring the Fearless Competitor – Top B2B Ideas of 2010 – The Winner!
In this special edition, we announce the winner of the 2010 Best B2B marketing idea. The Linkedin community has spoken too and they agree. Congratulations to our winner! Kinaxis with their remarkable series – SuiteMates.
B2B IDEAS @ WORK | TUESDAY, OCTOBER 26, 2010
 B2B Marketing Events Around The World - Nov 2010
November 17-18, Internet Summit 2010. November 17-19, WOMMA Summit 2010. November 18, TWTRCON SF 2010. The changing nature of our industry propels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for November.
SALES PROSPECTING PERSPECTIVES | FRIDAY, DECEMBER 31, 2010
 Sales Prospecting Perspectives YEARLY Recap - 2010
In the spirit of New Years, rather than doing a weekly recap I put together a recap of our top 5 blogs for 2010! Happy New Year Everyone! So take a look and let me know what you think! Were there any other ones that you enjoyed this year? 5. July 1 st - Incentive Ideas for Your Inside Sales Teams. ” 4. ” 3. ” 2. ” 1.
B2BMARKETINGSMARTS | MONDAY, DECEMBER 28, 2009
 Smart B2B marketing calls to action for 2010.
This morning, reviewing dozens of marketing blogs, I was overwhelmed with post after post about social media. became worried that marketers were forgetting the channels that got us where we are today. Business buyers who are purchasing products and services do not want to be “sold by high-pressure messages. These are all good suggestions.
WEBBIQUITY | WEDNESDAY, JANUARY 12, 2011
 Best Social PR Guides, Tips and Tools of 2010
Among her findings: “While most agencies didn’t link to their social media channels on their website in 2009, 83% included this on their home page in 2010. Best Social PR Guides and Tips of 2010 (So Far). How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? ‘Loser.
FIFTH GEAR ANALYTICS | TUESDAY, NOVEMBER 16, 2010
 10 Marketing Trends for 2011
2010 was the year social media exploded onto the marketing scene. In 2011, it will evolve from experimental campaigns to social tactics that are fully integrated into the overall marketing strategy. number of things happened in 2010 that set the stage for an explosion of mobile marketing in 2011. Kenyon Blunt. Privacy wars heat up.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 2, 2010
 Creating Engagement in B2B Marketing
Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event. A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Creating Engagement. Measuring Engagement. Tweet This! Digg this!
EVERYTHING TECHNOLOGY MARKETING | SATURDAY, JULY 10, 2010
 A Simple B2B Marketing Framework
We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. But that's content for another blog post.
EVERYTHING TECHNOLOGY MARKETING | FRIDAY, OCTOBER 22, 2010
 It's Budget Season - B2B Marketing Budget Trends for 2011
IDC Reports Slow Growth of B2B Tech Marketing Budgets On the same topic, IDC reports in the “2010 Tech Marketing Benchmark” study that technology marketing budgets are up 3.7% MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. this year over 2009. last year. last year. last year.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JULY 7, 2010
 The 20 craziest things you can do on Twitter
OK, we’ve heard all the great business success stories about connecting and learning through Twitter. But the human race is made up of all kinds of people and some of them have more important things to do. Bloody great idea. The cows at a Buttermine Farms near Woodstock, Ont., has more than 2,000 tweets since the project began in December.
SALES LEAD INSIGHTS | TUESDAY, APRIL 13, 2010
 Webinar Leads Demystified: Free webinar on April 28, 2010 at 2:00 pm EDT
Wednesday, April 28, 2010 2:00 p.m. Wednesday, April 28, 2010 2:00 p.m. Don’t miss this complimentary webinar about turning webinar registrants and attendees into qualified, sales-ready leads. Webinar Leads Demystified: Best practices for leveraging both webinar registrants and attendees. EDT (11:00 a.m. nurturing best practices.
FIFTH GEAR ANALYTICS | WEDNESDAY, NOVEMBER 3, 2010
 Can Lead Generation Become More than “Frosting and Cherries?”
The State of Inbound Marketing 2010 survey Hubspot found that outbound leads cost an average of $332, compared with $134 per inbound lead from social media and web sites. Kenyon Blunt. recently called on a client and he described his vision of lead generation as “frosting and cherries.” Let me explain. The Demise of Lead Generation.
B2B LEAD GENERATION BLOG | THURSDAY, NOVEMBER 18, 2010
 Want a Bigger Marketing Budget? Send Less Leads to Sales
If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. That’s a costly mistake. How much revenue could that potentially drive?
WEBBIQUITY | THURSDAY, MARCH 3, 2011
 Best Website Design Guides and Tips of 2010
Things That Websites Need in 2010! Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. Flash is out (or should at least be used sparingly): HTML5 is (almost) in. Screen sizes now range from small smartphone screens to large, widescreen desktop monitors. Visual Website Design. No clipart here.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, DECEMBER 9, 2010
 20 of the all-time best Twitter bios
Twitter biographies might be the ultimate creative-writing challenge. You have 160 characters to spin your personal story! Here are 20 great mini-biographies that caught my eye and stole my heart. Enjoy! QueenRania. A mum and a wife with a really cool day job…. Glinner. apologise in advance. oilman. TheMadHat. AllisonBatof. BittrBetty. The end.
SAVVY B2B MARKETING | THURSDAY, SEPTEMBER 2, 2010
 B2B Search and Content Marketing: Getting Found by Prospects
Consider a few data points that back this up: According to IDC's Third Annual Buyer Experience Study: Guidance for Sales & Marketing, released in April 2010, respondents rated "consumption of vendor content" as the most important part of their pre-purchase activities for IT products or solutions.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, DECEMBER 15, 2009
 10 BtoB Marketers Predictions for 2010
Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. predict you will see Facebook surpass Google by Valentines day 2010. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Enjoy! Mark it down people ;-).
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, NOVEMBER 30, 2010
 The five elements of a perfect blog post
“How do I create the perfect blog post?. That question by a young student stopped me in my tracks. After all, is there such a thing? I had to dig deep on this question and turned to the qualities of my favorite bloggers to find some common themes. They seem to fit for me — leave a comment and let me know how they land on you! 1.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JANUARY 19, 2010
 The 4 C’s of B2B Marketing
We’ve all heard about the four P’s of marketing. Product. Price. Placement. Promotion. The four P’s were created mainly to describe the ideal “marketing mix. The term “marketing mix became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Share this on Facebook. Digg this!
FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 13, 2010
 Email Marketing Experts Expose All (Well, Great Tips Anyway)
just ripped the cellophane off my newly redesigned DMNews magazine. I’m already happy with the newly resized format of the magazine, but what caught my attention was the E-Mail Marketing Guide 2010 Supplement that came with October’s issue. DMNews 2010 Essential Guide to Email Marketing. Wendy Boyce. Resources: DMNews Online.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, APRIL 15, 2010
 Customer Service is the New Marketing
Related posts: 2010 – Welcome to the Age of Customer Service At the end of the last decade we saw Amazon. Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later. Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. Tweet This! Digg this!
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, DECEMBER 22, 2010
 2010 The year in review: Do or Die
2010 seemed to go by more quickly for me than any previous year I can recall. I was glad to see it come and just as glad to see it go. like to refer to 2010 as the “Do or Die” year. After what was a very challenging year in 2009, 2010 was a time to regroup, reorganize and move forward. No room for error. Do or Die!
WEBBIQUITY | MONDAY, DECEMBER 6, 2010
 How PR and Social Media Can Work Together
Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Both are critical tools for dealing with bad news or crisis situations. Both require relationships with influential people in one’s industry to be effective. Since many (most?) Share this on Bebo. Digg this!
EVERYTHING TECHNOLOGY MARKETING | SATURDAY, JUNE 12, 2010
 Is Traditional B2B Marketing Dead?
Earlier this week, I was on a panel at the WIT event "The Intersection of Marketing & Technology" in McLean, VA. One of the discussions was about the dramatic changes happening in B2B marketing today and what the future will hold. The question "Is traditional B2B marketing dead?" ignited a lively discussion.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 15, 2010
 Facebook Advertising Tricks for B2B Marketers
If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it. Email this to a friend?
SMALL MANUFACTURER BLOG | TUESDAY, DECEMBER 21, 2010
 The Top 10 B2B Marketing Mistakes – And How to Avoid Them
Tweet Download this free e-book now: The Top 10 B2B Marketing Mistakes. and How to Avoid Them , a Crowdsourced E-book compiled by Dianna Huff. My colleague, Mac McIntosh, and I asked our respective networks to send us the top ten B2B marketing mistakes they see other marketers making. The Top Three Mistakes? 1. No marketing strategy. 2. Yes and no.
DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 1, 2010
 2010 B2B Marketing Budgets and Mix Trends Research
Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. Or you can attend the MarketingProfs Business-to-Business Forum , May 3 through 5, 2010, in Boston, MA, were Forrester will jointly present more on this topic. " in the marketing mix. Not so.
TRADESMEN INSIGHTS | WEDNESDAY, DECEMBER 22, 2010
 Top 10 Posts of 2010
As the year comes to a close, I thought I’d share the Top 10 Posts from the Tradesman Insights blog for 2010. Uncategorized top 10 posts of 2010 Tradesmen InsightsSocial Media: Who Uses It and Why? Made in America: It Still Matters! Social Media: Here’s a Manufacturer That’s Getting it Right.
WEBBIQUITY | MONDAY, JANUARY 10, 2011
 36 (of the) Best Facebook Guides, Stats and Rants of 2010
It started 2010 with roughly 350 million users and is now on its way to 600 million. 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far). It’s hard to overstate the impact of Facebook. So how does a marketer capitalize on this unruly and ever-changing platform to drive business results?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, OCTOBER 25, 2010
 Bringing down the Twitter snobs
It seems that Mitch Joel and I are becoming the Social Media Odd Couple. I like Mitch. He’s smart. It’s just that I think he is so frequently wrong. Like in his latest post, “ Being a Twitter Snob is a Good Thing when he states “it annoys many people when they follow you on Twitter and you do not follow them back.
WEBBIQUITY | MONDAY, MAY 24, 2010
 11 Myths of Social Media Marketing
Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media is so easy we can hire an intern to do it.
FIFTH GEAR ANALYTICS | WEDNESDAY, NOVEMBER 10, 2010
 Web Analytics + Customer Voice = 20/20 Vision.
Andrew Lucyszyn. In this age of tweeting of every customer’s every impulse, and the power of exquisite multivariate tests to generate thousands of permutations, there is no shortage of data inputs that can drive a business’s reactions to, well, nearly everything. You can’t turn an A into a C when there was never an A in the first place. Tweet This!
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JUNE 20, 2010
 A fascinating “hardcore” B2B social media success
With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. BACKGROUND. STRATEGY. RESULTS.
TRADESMEN INSIGHTS | MONDAY, NOVEMBER 15, 2010
 STAFDA 2010 – Manufacturers and Distributors More Upbeat
I just returned from the 34th Annual Specialty Tools and Fasteners Distributors Association (STAFDA) convention and trade show. Attendance was up and so were the spirits of all who attended. Georgia Foley and the team once again put on a great event.
B2B LEAD BLOG | THURSDAY, JANUARY 28, 2010
 Challenges and Priorities to Consider for 2010
In addition to starting the New Year with great optimism about the prospects for all of us marketers, I am excited and privileged to serve you as ReachForce’s new President. Based on feedback from you, I plan to continue communicating within our present theme of lessons learned, insights and tips
FEARLESS COMPETITOR | THURSDAY, DECEMBER 9, 2010
 The Best Marketing Ideas of 2010
This blog post will be written this month. Send your suggestions to jeff.ogden at findnewcustomers.com. thanks. Filed under: Demand Generation. Demand Generation
FIFTH GEAR ANALYTICS | FRIDAY, DECEMBER 3, 2010
 Measure Twice, Cut Once: 3 Essential Steps to Take Before Investing in Marketing Technology
As 2010 draws to a close, it is time for all of us to reflect on all we have accomplished both on and off the job. It’s also a time to assess how our strategies to engage with customers are working and to develop the plans (and the hopefully the budgets!) to take it to the next level in 2011.
MI6 MARKETING AGENCY | SUNDAY, OCTOBER 24, 2010
 The Mi6 Tweekly: Week of October 18, 2010
Chart: Top 3 marketing objectives for 2010 (Source: CSO Insights via/@mi6agency). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Monday. Video: The value of Twitter from a journalists point of view (Source: @itbusinessca). Tuesday.
ACQUIRING MINDS | MONDAY, MAY 17, 2010
 Destructive B2B Sales Practices
There are a number of events that could perpetuate rather than reduce destructive sales practices: The Sales Funding Squeeze - According to IDC’s Tech Barometer, in 2010 investment in sales will again outstrip IT investment. This gap between revenue and costs will pressure sales organizations to scrutinize training expenditures. .
SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 29, 2010
 Sarah Evans: Social Media Allows Us to Break Boundaries
What’s your vision for marketing/communications, on and offline for 2010 and onwards? She is also a guest writer for Mashable and runs her own blog at PRsarahevans.com. Finally, she shares a daily resource for PR professionals called Commentz. An interview. 1. What excites you most about the growth of social media? Don’t over think it.
B2B MARKETING ONLINE | TUESDAY, APRIL 27, 2010
 SMEs: the great disenfranchised audience of 2010?
Regardless of who ultimately wins (won) the election, as co-owner of a small business, I’m frankly shocked by the fact that none of the political parties seemed to make any attempt to communicate with me as such. But no-one seemed interested in promoting themselves as being particularly pro-small business. Frankly I feel a bit disenfranchised.
B2BBLOGGERS | THURSDAY, DECEMBER 23, 2010
 Technology Naughty Vs. Nice In 2010
Technology Naughty Vs. Nice In 2010 2. Secure is a global leading provider of security solutions, which are available through over 200 operators around the world and trusted in millions of homes and businesses. For the top B2B professionals, 9 to 5 is a myth. Unfortunately security is not always top of mind. 50 Ways To Make 2011 Rock 2.
LEADER NETWORKS | TUESDAY, SEPTEMBER 14, 2010
 Social Media Strategy Map: How To Find Your Way
Calling all Balanced Scorecard practitioners and strategy executives, here is a Strategy Map to guide the Social Media / Social Business initiatives within your organizations. and pulled our approach and methodology into a Strategy Map. See the rest of the Wikipedia entry for more information. Each takes a different approach.
CONTENT MARKETING FOR BI | TUESDAY, APRIL 13, 2010
 Will Social Media Replace Traditional Marketing?
Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. Forrester’s 2010 study did show that e-mail, search marketing, and inside sales were the only tactics to show steady upward trends in both branding and lead generation. They’re wondering which activities they should be participating in.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 26, 2010
 Is The White Paper Dead for B2B Marketing?
In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” And I tend to agree. Here is Bloom Group’s position on this [link]. Tweet This!
MI6 MARKETING AGENCY | WEDNESDAY, DECEMBER 1, 2010
 The Mi6 Tweeklies: Weeks of November 15 & November 22, 2010
TOP n: Top 25 Most Influential Hitech Execs of 2010. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Week of November 15.
LEADER NETWORKS | TUESDAY, NOVEMBER 16, 2010
 How To Build An Online Community
Building online communities can be a richly rewarding experience for the organizations that create them and for the members who participate in them. But a common question is how to start! This need not be a daunting process and below are some of the key steps to getting your online community off the ground and thriving. Finally, look ahead.
FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 11, 2010
 B2B Social Media: How to Leverage Your LinkedIn Profile
Wendy Boyce. Social Media in the B2B space has become a hot topic lately. Companies are using the social space to get themselves found and attract new leads and business opportunities. recently shared this presentation on how to optimize your LinkedIn profile for search. and Bing. In the B2B space, social media isn’t just about your content.
SALES LEAD INSIGHTS | MONDAY, FEBRUARY 8, 2010
 B2B Marketing University 2010 Kicks Off March 3rd in Washington DC
If you are a B2B marketer, or are responsible for B2B lead generation, do not miss this half-day seminar on March 3, 2010 at the Westin Grand hotel in Washington, DC. This all new for 2010 session of B2B marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment.
PAUL GILLIN | THURSDAY, JUNE 24, 2010
 How to Calculate Social Marketing ROI
This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. My biggest concern is that these ideas are overly simplistic. They do assume that a company has a rich set of historical data to work with, which is often not the case. They include Indium Corp., EMC Corp. Of course not. 100,000. 200,000.
BLUE FOCUS MARKETING | THURSDAY, NOVEMBER 11, 2010
 ?Hello from the dusty Hell of Kandahar?
THE POINT | THURSDAY, MARCH 11, 2010
 7 Mistakes To Avoid In Your Next Webinar Invitation
I’ve written a number of times in this space about how to maximize response from email Webinar invitations. The campaign below from Parallels , a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. For example: 1. Sell the offer, not the product. Use images wisely. See #1 above.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, AUGUST 25, 2010
 Could AT&T kill the iPhone Brand?
According to a study conducted by Gartner , the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. humm Will 2010 be the Android Christmas?). Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010. Hear me out …. which cost a Best Buy employee his job for posting it.
TRADESMEN INSIGHTS | TUESDAY, APRIL 12, 2011
 LinkedIn Logins See Big Rise in 2010
According to a recent article in eMarketer.com, social media Gigya saw a 17% increase of logins using LinkedIn in a six-month period from July 2010 to Jan 2011. 2010 Highlights of the State of Social Media for Business. I’ve alway been a big supporter and advocate of B2B companies engaging social media with LinkedIn.
DIGITAL BODY LANGUAGE | WEDNESDAY, NOVEMBER 10, 2010
 5 Things You Shouldn’t Expect from Marketing Automation
Marketing automation is becoming a vital tool in today’s B2B space, as more marketers need to gain a better understanding of their customers’ buying cycles and increase their ROI from every campaign. Define buyer personas. For your marketing and sales efforts to succeed, you need to understand your buyers’ challenges.
MI6 MARKETING AGENCY | SUNDAY, AUGUST 8, 2010
 The Mi6 Tweekly: Week of August 2, 2010
Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. No Tweets – Canadian Holiday. Tuesday. Hashtags & Justin Bieber. Source:eROI via/@eMarketer). Friday.
B2B IDEAS @ WORK | MONDAY, NOVEMBER 29, 2010
 B2B Marketing Events Around The World - Dec 2010
December 1-2, iStrategy 2010 Singapore Singapore: Analyze the current market growth, which are the latest platform to emerge and their impact and potential to be used in brand building. December 6-9, Dreamforce 2010 San Francisco, California: More than 20,000 fans will gather at this 8th annual user and developer conference.