BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 2, 2010
 Creating Engagement in B2B Marketing
Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event. A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Creating Engagement. Measuring Engagement. Tweet This! Digg this!
MI6 MARKETING AGENCY | SUNDAY, AUGUST 8, 2010
 The Mi6 Tweekly: Week of August 2, 2010
Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. No Tweets – Canadian Holiday. Tuesday. Hashtags & Justin Bieber. Source:eROI via/@eMarketer). Friday.
EVERYTHING TECHNOLOGY MARKETING | SATURDAY, JULY 10, 2010
 A Simple B2B Marketing Framework
We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. But that's content for another blog post.
EVERYTHING TECHNOLOGY MARKETING | FRIDAY, OCTOBER 22, 2010
 It's Budget Season - B2B Marketing Budget Trends for 2011
IDC Reports Slow Growth of B2B Tech Marketing Budgets On the same topic, IDC reports in the “2010 Tech Marketing Benchmark” study that technology marketing budgets are up 3.7% MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. this year over 2009. last year. last year. last year.
FIFTH GEAR ANALYTICS | TUESDAY, NOVEMBER 16, 2010
 10 Marketing Trends for 2011
2010 was the year social media exploded onto the marketing scene. In 2011, it will evolve from experimental campaigns to social tactics that are fully integrated into the overall marketing strategy. number of things happened in 2010 that set the stage for an explosion of mobile marketing in 2011. Kenyon Blunt. Privacy wars heat up.
B2B LEAD GENERATION BLOG | THURSDAY, NOVEMBER 18, 2010
 Want a Bigger Marketing Budget? Send Less Leads to Sales
If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. That’s a costly mistake. How much revenue could that potentially drive?
SALES LEAD INSIGHTS | TUESDAY, APRIL 13, 2010
 Webinar Leads Demystified: Free webinar on April 28, 2010 at 2:00 pm EDT
Wednesday, April 28, 2010 2:00 p.m. Wednesday, April 28, 2010 2:00 p.m. Don’t miss this complimentary webinar about turning webinar registrants and attendees into qualified, sales-ready leads. Webinar Leads Demystified: Best practices for leveraging both webinar registrants and attendees. EDT (11:00 a.m. nurturing best practices.
FIFTH GEAR ANALYTICS | WEDNESDAY, NOVEMBER 3, 2010
 Can Lead Generation Become More than “Frosting and Cherries?”
The State of Inbound Marketing 2010 survey Hubspot found that outbound leads cost an average of $332, compared with $134 per inbound lead from social media and web sites. Kenyon Blunt. recently called on a client and he described his vision of lead generation as “frosting and cherries.” Let me explain. The Demise of Lead Generation.
SAVVY B2B MARKETING | THURSDAY, SEPTEMBER 2, 2010
 B2B Search and Content Marketing: Getting Found by Prospects
Consider a few data points that back this up: According to IDC's Third Annual Buyer Experience Study: Guidance for Sales & Marketing, released in April 2010, respondents rated "consumption of vendor content" as the most important part of their pre-purchase activities for IT products or solutions.
MI6 MARKETING AGENCY | SUNDAY, SEPTEMBER 12, 2010
 The Mi6 Tweekly: Weeks of August 30 and Sept 6, 2010
Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: How and where U.S. Tuesday – Friday. Summer Holidays. Monday. Labour Day Holiday. Tuesday. Friday.
WEBBIQUITY | WEDNESDAY, JANUARY 12, 2011
 Best Social PR Guides, Tips and Tools of 2010
Among her findings: “While most agencies didn’t link to their social media channels on their website in 2009, 83% included this on their home page in 2010. Best Social PR Guides and Tips of 2010 (So Far). How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? ‘Loser.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JANUARY 19, 2010
 The 4 C’s of B2B Marketing
We’ve all heard about the four P’s of marketing. Product. Price. Placement. Promotion. The four P’s were created mainly to describe the ideal “marketing mix. The term “marketing mix became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Share this on Facebook. Digg this!
B2B MARKETING INSIDER | THURSDAY, NOVEMBER 11, 2010
 Top Takeaways From Blogwell Philly 2010
Share: Read more from Social Media Blog , Blogwell , Marketing Innovation , Social Media , Social Media Campaigns 1 Comment Post a comment Trackbacks & Pingbacks BlogWell 2010: SAPs Social Media Strategy | SAP Web 2.0 This was my first effort as a “Live-Blogger and I hope the speakers feel that I captured their presentations well.
WEBBIQUITY | MONDAY, DECEMBER 6, 2010
 How PR and Social Media Can Work Together
Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Both are critical tools for dealing with bad news or crisis situations. Both require relationships with influential people in one’s industry to be effective. Since many (most?) Share this on Bebo. Digg this!
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, APRIL 15, 2010
 Customer Service is the New Marketing
Related posts: 2010 – Welcome to the Age of Customer Service At the end of the last decade we saw Amazon. Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later. Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. Tweet This! Digg this!
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 31, 2011
 The Best B2B Marketing Ideas of 2010
B2B Lead Generation | The Best B2B Marketing Ideas of 2010. The final standings in the best B2B marketing idea of 2010 are: 4. Check out the Behind the Scenes post here) In addition, yours truly, the B2B lead generation expert, the Fearless Competitor, appeared live on HubspotTV on November 19, 2010. Stay tuned. Juan Eloqua.
EVERYTHING TECHNOLOGY MARKETING | SATURDAY, JUNE 12, 2010
 Is Traditional B2B Marketing Dead?
Earlier this week, I was on a panel at the WIT event "The Intersection of Marketing & Technology" in McLean, VA. One of the discussions was about the dramatic changes happening in B2B marketing today and what the future will hold. The question "Is traditional B2B marketing dead?" ignited a lively discussion.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 15, 2010
 Facebook Advertising Tricks for B2B Marketers
If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it. Email this to a friend?
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, DECEMBER 15, 2009
 10 BtoB Marketers Predictions for 2010
Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. predict you will see Facebook surpass Google by Valentines day 2010. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Enjoy! Mark it down people ;-).
SMALL MANUFACTURER BLOG | TUESDAY, DECEMBER 21, 2010
 The Top 10 B2B Marketing Mistakes – And How to Avoid Them
Tweet Download this free e-book now: The Top 10 B2B Marketing Mistakes. and How to Avoid Them , a Crowdsourced E-book compiled by Dianna Huff. My colleague, Mac McIntosh, and I asked our respective networks to send us the top ten B2B marketing mistakes they see other marketers making. The Top Three Mistakes? 1. No marketing strategy. 2. Yes and no.
WEBBIQUITY | THURSDAY, MARCH 3, 2011
 Best Website Design Guides and Tips of 2010
Things That Websites Need in 2010! Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. Flash is out (or should at least be used sparingly): HTML5 is (almost) in. Screen sizes now range from small smartphone screens to large, widescreen desktop monitors. Visual Website Design. No clipart here.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, DECEMBER 22, 2010
 2010 The year in review: Do or Die
2010 seemed to go by more quickly for me than any previous year I can recall. I was glad to see it come and just as glad to see it go. like to refer to 2010 as the “Do or Die” year. After what was a very challenging year in 2009, 2010 was a time to regroup, reorganize and move forward. No room for error. Do or Die!
FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 13, 2010
 Email Marketing Experts Expose All (Well, Great Tips Anyway)
just ripped the cellophane off my newly redesigned DMNews magazine. I’m already happy with the newly resized format of the magazine, but what caught my attention was the E-Mail Marketing Guide 2010 Supplement that came with October’s issue. DMNews 2010 Essential Guide to Email Marketing. Wendy Boyce. Resources: DMNews Online.
TRADESMEN INSIGHTS | THURSDAY, FEBRUARY 4, 2010
 Lead Generation: Top Business Benefit for Small Businesses Using.
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Lead Generation: Top Business Benefit for Small Businesses Using Social Media According to recent surveys, small businesses are going to spend more time and effort on social in 2010.
B2BBLOGGERS | FRIDAY, AUGUST 27, 2010
 B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.
Here is an edited recap, the highlights of our August 26, 2010 Metrics That Matter in B2B Twitter chat. Q. Technology Naughty Vs. Nice In 2010 2. We decided to take on the topic of metrics after it was recommended by several of our #B2Bchat community members. How do you best communicate metrics internally? Which medium do you use?
DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 1, 2010
 2010 B2B Marketing Budgets and Mix Trends Research
Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. Or you can attend the MarketingProfs Business-to-Business Forum , May 3 through 5, 2010, in Boston, MA, were Forrester will jointly present more on this topic. " in the marketing mix. Not so.
FIFTH GEAR ANALYTICS | WEDNESDAY, NOVEMBER 10, 2010
 Web Analytics + Customer Voice = 20/20 Vision.
Andrew Lucyszyn. In this age of tweeting of every customer’s every impulse, and the power of exquisite multivariate tests to generate thousands of permutations, there is no shortage of data inputs that can drive a business’s reactions to, well, nearly everything. You can’t turn an A into a C when there was never an A in the first place. Tweet This!
WEBBIQUITY | MONDAY, MAY 24, 2010
 11 Myths of Social Media Marketing
Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media is so easy we can hire an intern to do it.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JULY 7, 2010
 The 20 craziest things you can do on Twitter
OK, we’ve heard all the great business success stories about connecting and learning through Twitter. But the human race is made up of all kinds of people and some of them have more important things to do. Bloody great idea. The cows at a Buttermine Farms near Woodstock, Ont., has more than 2,000 tweets since the project began in December.
FIFTH GEAR ANALYTICS | FRIDAY, DECEMBER 3, 2010
 Measure Twice, Cut Once: 3 Essential Steps to Take Before Investing in Marketing Technology
As 2010 draws to a close, it is time for all of us to reflect on all we have accomplished both on and off the job. It’s also a time to assess how our strategies to engage with customers are working and to develop the plans (and the hopefully the budgets!) to take it to the next level in 2011.
ACQUIRING MINDS | MONDAY, MAY 17, 2010
 Destructive B2B Sales Practices
There are a number of events that could perpetuate rather than reduce destructive sales practices: The Sales Funding Squeeze - According to IDC’s Tech Barometer, in 2010 investment in sales will again outstrip IT investment. This gap between revenue and costs will pressure sales organizations to scrutinize training expenditures. .
SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 29, 2010
 Sarah Evans: Social Media Allows Us to Break Boundaries
What’s your vision for marketing/communications, on and offline for 2010 and onwards? She is also a guest writer for Mashable and runs her own blog at PRsarahevans.com. Finally, she shares a daily resource for PR professionals called Commentz. An interview. 1. What excites you most about the growth of social media? Don’t over think it.
B2B LEAD BLOG | THURSDAY, JANUARY 28, 2010
 Challenges and Priorities to Consider for 2010
In addition to starting the New Year with great optimism about the prospects for all of us marketers, I am excited and privileged to serve you as ReachForce’s new President. Based on feedback from you, I plan to continue communicating within our present theme of lessons learned, insights and tips
FEARLESS COMPETITOR | THURSDAY, DECEMBER 9, 2010
 The Best Marketing Ideas of 2010
This blog post will be written this month. Send your suggestions to jeff.ogden at findnewcustomers.com. thanks. Filed under: Demand Generation. Demand Generation
LEADER NETWORKS | TUESDAY, SEPTEMBER 14, 2010
 Social Media Strategy Map: How To Find Your Way
Calling all Balanced Scorecard practitioners and strategy executives, here is a Strategy Map to guide the Social Media / Social Business initiatives within your organizations. and pulled our approach and methodology into a Strategy Map. See the rest of the Wikipedia entry for more information. Each takes a different approach.
TRADESMEN INSIGHTS | MONDAY, NOVEMBER 15, 2010
 STAFDA 2010 – Manufacturers and Distributors More Upbeat
I just returned from the 34th Annual Specialty Tools and Fasteners Distributors Association (STAFDA) convention and trade show. Attendance was up and so were the spirits of all who attended. Georgia Foley and the team once again put on a great event.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, DECEMBER 9, 2010
 20 of the all-time best Twitter bios
Twitter biographies might be the ultimate creative-writing challenge. You have 160 characters to spin your personal story! Here are 20 great mini-biographies that caught my eye and stole my heart. Enjoy! QueenRania. A mum and a wife with a really cool day job…. Glinner. apologise in advance. oilman. TheMadHat. AllisonBatof. BittrBetty. The end.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 26, 2010
 Is The White Paper Dead for B2B Marketing?
In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” And I tend to agree. Here is Bloom Group’s position on this [link]. Tweet This!
LEADER NETWORKS | TUESDAY, NOVEMBER 16, 2010
 How To Build An Online Community
Building online communities can be a richly rewarding experience for the organizations that create them and for the members who participate in them. But a common question is how to start! This need not be a daunting process and below are some of the key steps to getting your online community off the ground and thriving. Finally, look ahead.
CONTENT MARKETING FOR BI | TUESDAY, APRIL 13, 2010
 Will Social Media Replace Traditional Marketing?
Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. Forrester’s 2010 study did show that e-mail, search marketing, and inside sales were the only tactics to show steady upward trends in both branding and lead generation. They’re wondering which activities they should be participating in.
PAUL GILLIN | THURSDAY, JUNE 24, 2010
 How to Calculate Social Marketing ROI
This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. My biggest concern is that these ideas are overly simplistic. They do assume that a company has a rich set of historical data to work with, which is often not the case. They include Indium Corp., EMC Corp. Of course not. 100,000. 200,000.
WEBBIQUITY | MONDAY, JANUARY 10, 2011
 36 (of the) Best Facebook Guides, Stats and Rants of 2010
It started 2010 with roughly 350 million users and is now on its way to 600 million. 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far). It’s hard to overstate the impact of Facebook. So how does a marketer capitalize on this unruly and ever-changing platform to drive business results?
FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 11, 2010
 B2B Social Media: How to Leverage Your LinkedIn Profile
Wendy Boyce. Social Media in the B2B space has become a hot topic lately. Companies are using the social space to get themselves found and attract new leads and business opportunities. recently shared this presentation on how to optimize your LinkedIn profile for search. and Bing. In the B2B space, social media isn’t just about your content.
B2B MARKETING ONLINE | TUESDAY, APRIL 27, 2010
 SMEs: the great disenfranchised audience of 2010?
Regardless of who ultimately wins (won) the election, as co-owner of a small business, I’m frankly shocked by the fact that none of the political parties seemed to make any attempt to communicate with me as such. But no-one seemed interested in promoting themselves as being particularly pro-small business. Frankly I feel a bit disenfranchised.
SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010
 Primer: Understanding Word-of-Mouth Marketing in the Social Media Age
Word-of-mouth is not something new. People have always talked about their experiences, emotions, needs and also products, services and brands. With the arrival of interactive and social media the patterns, role and impact of word-of-mouth have changed. Warning: while you are reading this someone is talking about your business. Think about it.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JUNE 20, 2010
 A fascinating “hardcore” B2B social media success
With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. I discovered a great success story to share with you through a masters thesis being developed by Haakon Jenson of Norway. BACKGROUND. STRATEGY. RESULTS.
SALES LEAD INSIGHTS | MONDAY, FEBRUARY 8, 2010
 B2B Marketing University 2010 Kicks Off March 3rd in Washington DC
If you are a B2B marketer, or are responsible for B2B lead generation, do not miss this half-day seminar on March 3, 2010 at the Westin Grand hotel in Washington, DC. This all new for 2010 session of B2B marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, NOVEMBER 30, 2010
 The five elements of a perfect blog post
“How do I create the perfect blog post?. That question by a young student stopped me in my tracks. After all, is there such a thing? I had to dig deep on this question and turned to the qualities of my favorite bloggers to find some common themes. They seem to fit for me — leave a comment and let me know how they land on you! 1.
B2BBLOGGERS | THURSDAY, DECEMBER 23, 2010
 Technology Naughty Vs. Nice In 2010
Technology Naughty Vs. Nice In 2010 2. Secure is a global leading provider of security solutions, which are available through over 200 operators around the world and trusted in millions of homes and businesses. For the top B2B professionals, 9 to 5 is a myth. Unfortunately security is not always top of mind. 50 Ways To Make 2011 Rock 2.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, AUGUST 25, 2010
 Could AT&T kill the iPhone Brand?
According to a study conducted by Gartner , the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. humm Will 2010 be the Android Christmas?). Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010. Hear me out …. which cost a Best Buy employee his job for posting it.
DIGITAL BODY LANGUAGE | WEDNESDAY, NOVEMBER 10, 2010
 5 Things You Shouldn’t Expect from Marketing Automation
Marketing automation is becoming a vital tool in today’s B2B space, as more marketers need to gain a better understanding of their customers’ buying cycles and increase their ROI from every campaign. Define buyer personas. For your marketing and sales efforts to succeed, you need to understand your buyers’ challenges.
FIFTH GEAR ANALYTICS | WEDNESDAY, DECEMBER 22, 2010
 9 Building Blocks of a Social Media Strategy.
Your social media marketing will be far more effective if it begins with a well thought out strategy that looks further down the road and focuses on the bigger picture. Your social media marketing will be far more effective if it begins with a well thought out strategy that looks further down the road and focuses on the bigger picture.
MI6 MARKETING AGENCY | TUESDAY, OCTOBER 19, 2010
 CSO Insights Lead Generation Report Summary
The 2010 CSO Insights Lead Optimization Report is a key research piece we used in our recent Mi6 Briefing: Marketing, Lead Generation and Selling to CIOs. The realities of the current economic environment have shot this to number one for 2010, as indicated by over 91% of the current study participants. Key 2010 Objectives.
TRADESMEN INSIGHTS | TUESDAY, APRIL 12, 2011
 LinkedIn Logins See Big Rise in 2010
According to a recent article in eMarketer.com, social media Gigya saw a 17% increase of logins using LinkedIn in a six-month period from July 2010 to Jan 2011. 2010 Highlights of the State of Social Media for Business. I’ve alway been a big supporter and advocate of B2B companies engaging social media with LinkedIn.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, OCTOBER 25, 2010
 Bringing down the Twitter snobs
It seems that Mitch Joel and I are becoming the Social Media Odd Couple. I like Mitch. He’s smart. It’s just that I think he is so frequently wrong. Like in his latest post, “ Being a Twitter Snob is a Good Thing when he states “it annoys many people when they follow you on Twitter and you do not follow them back.
TRADESMEN INSIGHTS | WEDNESDAY, JULY 14, 2010
 Use Twitter to Talk Up Your Brand to Tradesmen
study in April of 2010 found that at least once a week, 33% of active Twitter users shared opinions about companies or products, while 32% make recommendations and 30% ask for them. This according to a recent post on eMarketer.com from ROI Research. If you like these, please pass it on to a friend. take my survey [link].
B2B IDEAS @ WORK | MONDAY, NOVEMBER 29, 2010
 B2B Marketing Events Around The World - Dec 2010
December 1-2, iStrategy 2010 Singapore Singapore: Analyze the current market growth, which are the latest platform to emerge and their impact and potential to be used in brand building. December 6-9, Dreamforce 2010 San Francisco, California: More than 20,000 fans will gather at this 8th annual user and developer conference.
B2B LEAD GENERATION BLOG | TUESDAY, DECEMBER 14, 2010
 The More B2B Marketing Changes, the More It Stays the Same
I’m back from presenting at the Cisco Partner Velocity Conference in Barcelona; the experience was every bit as meaningful and memorable as I thought it would be. You see, I turned 40 there and brought my family along to celebrate. It was a great experience for all of us. Barcelona is a beautiful city. How do we measure ROI of marketing programs?
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MARCH 18, 2010
 How to Choose a Social Media Listening Platform for B2B Marketing
In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have a listening platform? This one is the real kicker.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JUNE 9, 2010
 B2B Marketers Fate Rests in the Hands of a Few
Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Hear me out …. What percent of your budget?
FIFTH GEAR ANALYTICS | THURSDAY, SEPTEMBER 16, 2010
 Unified Marketing: Buzzword or Bellwether?
Kenyon Blunt. The newest buzz-phrase to hit the marketing scene is Unified Marketing. If you’re like me, my first thought is that this is just some new spin on something old, like integrated marketing , relationship marketing or customer relationship management. What needs unifying in today’s marketing world? Marketing Product Silos. What happens?
FIFTH GEAR ANALYTICS | FRIDAY, OCTOBER 15, 2010
 B2B Social Media Landscape Appears to Be Wide Open
Resources: Fall 2010 Social Business Report: NetProspex. Wendy Boyce. Currently working in the B2B social space myself, I have come to believe that many (or most) B2B companies have not grasped the relevance nor the value of social media usage as it pertains to their business. Then ask yourself: What are they doing well? Tweet This!
INBLURBS | FRIDAY, NOVEMBER 26, 2010
 Monitor your social media in less than 10 minutes a day
Social networking is very essential for today’s online business world. If you want to get success through your online blog it is essential that you get some social media help so that you can grow faster and get better profits. Online blog needs various marketing methods to get converted into big business. Facebook Insights. Google Analytics.
B2BBLOGGERS | TUESDAY, JUNE 22, 2010
 How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
Technology Naughty Vs. Nice In 2010 2. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. What are innovative ideas of promoting webinars? Offer a short video preview. If a rep. Pacific).
MI6 MARKETING AGENCY | THURSDAY, SEPTEMBER 23, 2010
 Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs
Mi6 briefing – sep 2010 v2. North American/European B2B Social Technographics® Online Survey (Forrester, 2010) [blog post]. Vendor – CIO First Contact: Smarter Approaches for Vendors Seeking to Connect with CIOs (CIO Executive Council/Turner DeVaughn Network, 2010) [complimentary executive summary]. What this Brief Covered.
LEAD VIEWS | THURSDAY, DECEMBER 30, 2010
 B2B Marketing & Lead Generation predictions for 2011!
2010 saw many interesting trends in the space of B2b online Marketing and Lead generation. According to a recent eMarketer report, in 2010 marketers put more money into online advertising than newspapers, with online marketing budgets touching a whooping $26 billion. Photo courtesy – Yahoo Finance.
THE POINT | THURSDAY, MARCH 11, 2010
 7 Mistakes To Avoid In Your Next Webinar Invitation
I’ve written a number of times in this space about how to maximize response from email Webinar invitations. The campaign below from Parallels , a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. For example: 1. Sell the offer, not the product. Use images wisely. See #1 above.
EVERYTHING TECHNOLOGY MARKETING | MONDAY, OCTOBER 18, 2010
 Top-7 Challenges for B2B Marketers
Especially the top-3 challenges have grown significantly from 2009 to 2010: 1) Generating high-quality leads (from 69% in 2009 to 78% today) - Today's B2B marketers are tackling this issue with processes and technologies such as marketing automation and lead scoring in an attempt to only deliver qualified, truly sales ready leads.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JANUARY 7, 2010
 LinkedIn Search Optimization (LSO) Critical for B2B Marketers
10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. For B2C or B2B Marketers this was a huge revolution. The results you get may surprise you.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 9, 2010
 Social Media Budget Ratio in B2B Marketing
They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. So here is my take …. Take for example your classic white paper.
B2B MARKETING ZONE POSTS | WEDNESDAY, SEPTEMBER 8, 2010
 Top 37 B2B Marketing Posts and Hot Topics August 2010
And the hot topics this month are pretty interesting as well - see at the bottom. So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) August 3, 2010.
FOLLOW THE LEAD | MONDAY, JULY 19, 2010
 Price of permission-based b-to-b e-mail continues to fall
The average price of permission-based e-mail list rentals decreased from $288 per thousand in 2009 to $279 per thousand in 2010, according to Worldata’s Summer 2010 List Price Index. Some relief, if you can call it that, for b-to-b b marketers who are strapped for budget. For the full press release, including charts, please click here.
FOLLOW THE LEAD | MONDAY, JULY 19, 2010
 Price of permission-based b-to-b e-mail continues to slide
The average price of permission-based e-mail list rentals decreased from $288 per thousand in 2009 to $279 per thousand in 2010, according to Worldata’s Summer 2010 List Price Index. Some relief, if you can call it that, for b-to-b b marketers who are strapped for budget. For the full press release, including charts, please click here.
SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 15, 2010
 New Study Reveals 3 Things You Can Learn from Effective Content Marketers
Hop on over the Content Marketing Institute to get your free copy of B2B Content Marketing: 2010 Benchmarks, Budgets and Trends and check out the major findings of the study. Today, we released the results. Effective marketers segment content by the buying cycle. Effective marketers have executive buy-in. If not, start there.
DIGITAL BODY LANGUAGE | TUESDAY, JULY 20, 2010
 Evaluating Marketing Automation - 10 Questions To Ask
The market for marketing automation software is doing very well these days. This has lead to an unprecedented variety of options for marketers to choose from, and the range of options can be dizzying. While many of the discussions can focus on software and feature/function comparisons, this is only one element of success. How will these be handled?
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 10, 2010
 Mapping Content to the Sales Funnel AND Buyer types
You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! would love to know.
CONNECT THE DOCS | TUESDAY, JULY 6, 2010
 Social Media Goes Corporate
asked Dave Fleet "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Dave Fleet's Marketing Prediction for 2010. Dave Fleet's Marketing Action for 2010. 2010 Content Marketing Trends and Predictions. Dave Fleet. Blog Dave Fleet Twitter davefleet.
B2BMARKETINGSMARTS | TUESDAY, JULY 13, 2010
 3 Great B2B Marketing Ideas I Read in (OMG) Print Media.
In the article, Chris compares the results of the “InformationWeek Analytics 2010 Global CIO Survey with last year’s survey, providing the following insight that should guide our current messages for selling to this target: Here is what 333 IT executives said about their “Innovation Plans for 2010..
SMASHMOUTH MARKETING | THURSDAY, JANUARY 7, 2010
 Lead Gen Tips from Yogi Berra
Yesterday I was using ConnectAndSell as a training tool and had one of our BDRs (Business Development Reps) live and working a list and three others listening in and critiquing. This, btw, is one of the many benefits of ConnectAndSell. You can train with 5-10 pitches in an hour versus 1 or 2. He had o bjection after objection. He kept him talking.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JANUARY 28, 2010
 Influencers vs Advocates in B2B Marketing
According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. They are non partial and therefore they write about many firms. Tweet This! Digg this!
EVERYTHING TECHNOLOGY MARKETING | MONDAY, MAY 24, 2010
 The Brave New World of B2B Marketing - Are You Ready?
Your B2B markets are changing rapidly. It is now harder than ever for B2B vendors to get the attention of our audiences. Power Shift Knowledge is power, and the balance of power is clearly shifting from vendors to the customer. B2B buyers are more sophisticated than ever. Now imagine the information customers are finding is yours.
MI6 MARKETING AGENCY | TUESDAY, JUNE 29, 2010
 The Mi6 Tweekly: Week of June 21, 2010
Chart: Canadian Ad Spending for 2010 (Source: @eMarketer). The Top 10 Marketing Charts for May 2010 based on # of views. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Monday. Video: @RobinsonRG talks about B2B in a Digital Marketing World. Tuesday. socialCMO.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 1, 2010
 FOUND the ROI of Social Media for B2B Marketers!
I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Enter Social Customer Support ….
WEBBIQUITY | TUESDAY, FEBRUARY 9, 2010
 Social Media Marketing Strategies for 2010
Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. The lessons? Share this on del.icio.us. Digg this! Tweet This!
CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 30, 2010
 Four Must-Have Metrics for Marketing Measurement
Summary: Four critical metrics tell you most of what you need to show the value of your marketing efforts and to optimize your results. And, here's a funny picture. There’s still time to sign up for my October 7 Webinar on stage-based marketing measurement (sponsored by Marketo and hosted by the American Marketing Association ). Marketing ROI.
CONTENT MARKETING FOR BI | THURSDAY, MAY 20, 2010
 Is Twitter Dying?
In January of this year (2010), CNN published an article, “ Has Twitter Peaked ?” I thought it was just me. My daily tweet count is down this year but I attributed that to my suddenly being insanely busy. Busy is good but I do miss the pint-sized social interaction, even if it’s limited to 140 characters. It was developed by Joe M.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, OCTOBER 6, 2010
 Facebook can’t be stopped and here’s why!
In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. and I am here to tell you – No one and here why …. Tweet This!
WEBBIQUITY | TUESDAY, DECEMBER 21, 2010
 Seven Ways to Use Social Media for Business
Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Get ideas for product development.
CK'S B2B BLOG | FRIDAY, NOVEMBER 5, 2010
 B2B Mobile Marketing: 10 Key Mobile Arguments. Now With Audio!
I've had several readers ask me to include audio in my slideshows and here goes! This important piece, which answers the "Why Mobile For B2Bs?, provides 10 Key Arguments to Turn Mobile Skeptics Into Mobile Supporters. and it's new and improved with audio (thanks to my new friends at Brainshark ). No problem!
SMALL MANUFACTURER BLOG | SUNDAY, DECEMBER 12, 2010
 B2B Print Ads: 10 Tips for Increasing ROI
Tweet With print magazines and newspapers in serious decline, it’s easy to say that B2B print advertising no longer works. I beg to differ. firmly believe that print advertising does work (and that people still read print, but that’s a different story). It just takes a little know-how. It works the same for your ad copy. You don’t.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 23, 2010
 6 Keys to B2B Marketing Success Today
With fewer than 1/2 of all salespeople making quota ( CSO Insights ) and almost 7 out of 10 saying they don’t have enough high quality leads ( MarketingSherpa ), it’s painfully obvious that times have changed and companies need to adapt. How can more salespeople make quota, CMOs get more job security and shareholders prosper? Simplify.
SALES LEAD INSIGHTS | MONDAY, JUNE 21, 2010
 What B2B marketing automation is all about, and why you should care: An Executive Breakfast Briefing near Boston on June 29, 2010
Interested in learning more about B2B marketing automation and how it may benefit your company? What B2B marketing automation is all about, and why you should care. Presented by AcquireB2B, a division of Mac McIntosh, Inc. Date: June 29th. Time: 8:30 am to 10:00 am. Location: Waltham, MA. Information and Registration. And only do what works.
PAUL GILLIN | FRIDAY, AUGUST 20, 2010
 Tips For Making That “Networking” Meeting More Fruitful
Back in the early days of my career, I made a point to go on frequent informational interviews. These meetings, which were usually conducted in person, gave me a chance to sit down with people who were successful in their field and to learn from their experience. never overtly asked people for a job or anything more than a little of their time.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, APRIL 1, 2010
 Using Content to Build Trust in B2B Marketing
In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Which was an interesting statistic no doubt for many of us in business today. To me this is the story for any content marketer like myself.
WEBBIQUITY | MONDAY, FEBRUARY 14, 2011
 33 (of the) Best Marketing Strategy Guides and Insights of 2010
Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. C. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. 2010: Social Network Advertising and Marketing Outlook by Brian Solis. What are our key objectives for social media marketing? Was he prescient or just playing it safe?
EVERYTHING TECHNOLOGY MARKETING | TUESDAY, NOVEMBER 16, 2010
 Social Media in B2B Marketing - Survey Results
The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. The survey generated over 270 responses from B2B marketers - and the results are in! What is your experience with social media in B2B
DIGITAL BODY LANGUAGE | TUESDAY, OCTOBER 5, 2010
 Marketing Dashboard: Passive Discovery
We spoke recently about various ways of looking at marketing benchmarks and how to better dashboard and analyze the entire revenue performance management process. This thinking needs to be applied to all areas of the revenue engine, and each has its own unique challenges. This view is instructive in two ways.
E-STORM | THURSDAY, MARCH 18, 2010
 We're on a roll! e-storm named one of 2010's Top B2B Agencies
Cancel Reply Leave a Reply « The 4 Cs of Akin Arikan’s “Multichannel Marketing” It’s 2010. In that list, e-storm was among the top 49 interactive agencies with B2B expertise. We look forward to growing this side of our business in the coming months and years. So Why Are Search Marketers Still Using Unsophisticated Metrics?
SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 22, 2010
 B2B Technology Buyers Share Their Content Preferences
The 31-page Eccolo Media 2010 B2B Technology Collateral Survey Report is well worth reviewing for more insights around content preferences and consumption patterns. Eccolo Media just released its third annual B2B Technology Collateral Survey Report. The majority of respondents consumed most content in the pre-sales phase of the sales cycle.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JANUARY 14, 2010
 Sharing is how you build a Brand
In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand. And I couldn’t help but agree. Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Tweet This! Digg this!