SALES PROSPECTING PERSPECTIVES | WEDNESDAY, DECEMBER 22, 2010
 2010 The year in review: Do or Die
2010 seemed to go by more quickly for me than any previous year I can recall. like to refer to 2010 as the “Do or Die” year. After what was a very challenging year in 2009, 2010 was a time to regroup, reorganize and move forward. 2010 was a year like I have not seen in our over eight years in business.
B2B MARKETING ZONE POSTS | WEDNESDAY, SEPTEMBER 8, 2010
 Top 37 B2B Marketing Posts and Hot Topics August 2010
So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) Seven Ways to Revive a Neglected B2B Blog - B2B Ideas @ Work , August 26, 2010 “What’s up, Blog?”
MI6 MARKETING AGENCY | TUESDAY, AUGUST 3, 2010
 The Mi6 Tweekly: Week of July 26, 2010
Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: Build Your Own Interactive Charts! Tuesday. Facebook vs @Linkedin groups? Who wins in #B2B? Wednesday.
B2B LEAD BLOG | THURSDAY, JANUARY 28, 2010
 Challenges and Priorities to Consider for 2010
In addition to starting the New Year with great optimism about the prospects for all of us marketers, I am excited and privileged to serve you as ReachForce’s new President. Based on feedback from you, I plan to continue communicating within our present theme of lessons learned, insights and tips
FEARLESS COMPETITOR | THURSDAY, DECEMBER 9, 2010
 The Best Marketing Ideas of 2010
This blog post will be written this month. Send your suggestions to jeff.ogden at findnewcustomers.com. thanks. Filed under: Demand Generation. Demand Generation
B2B IDEAS @ WORK | THURSDAY, JUNE 10, 2010
 Brogan to B2B Marketers: "I See You" at BMA Engage 2010
The last day of the BMA Engage 2010 conference in Chicago last week began on a high note, with Chris Brogan delivering a rousing keynote. His easy glibness, dry wit and a delightful proclivity for tangents delivered valuable insights into B2B and the social media world. He even gave the scribbled book away as a gift. Be there before the sale.
TRADESMEN INSIGHTS | WEDNESDAY, FEBRUARY 24, 2010
 Social Media: Will Be Focus of B-to-B Marketers in 2010
Commenting on the survey results, Alterian CEO, David Eldridge, said, “2010 marks the start of the digital decade for marketing. So what are your plans for 2010? This entry was posted on Wednesday, February 24th, 2010 at 9:00 am and is filed under Marketing Trends , Social Marketing. Are you going to embrace social media?
SALES LEAD INSIGHTS | MONDAY, FEBRUARY 8, 2010
 B2B Marketing University 2010 Kicks Off March 3rd in Washington DC
If you are a B2B marketer, or are responsible for B2B lead generation, do not miss this half-day seminar on March 3, 2010 at the Westin Grand hotel in Washington, DC. This all new for 2010 session of B2B marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment.
WEBBIQUITY | MONDAY, JANUARY 31, 2011
 Best Twitter Guides, Tips and Tools of 2010
Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Best of 2010: 14 Ways Every Business Should Be Using Twitter by Inkling Media. All You Need to Know About Twitter in 2010 [Infographic] by Mediabistro. by Ask Aaron Lee.
B2B MARKETING INSIDER | THURSDAY, NOVEMBER 11, 2010
 Top Takeaways From Blogwell Philly 2010
Share: Read more from Social Media Blog , Blogwell , Marketing Innovation , Social Media , Social Media Campaigns 1 Comment Post a comment Trackbacks & Pingbacks BlogWell 2010: SAPs Social Media Strategy | SAP Web 2.0 This was my first effort as a “Live-Blogger and I hope the speakers feel that I captured their presentations well.
FEARLESS COMPETITOR | FRIDAY, JANUARY 28, 2011
 Laugh and Learn featuring the Fearless Competitor – Top B2B Ideas of 2010 – The Winner!
In this special edition, we announce the winner of the 2010 Best B2B marketing idea. The Linkedin community has spoken too and they agree. Congratulations to our winner! Kinaxis with their remarkable series – SuiteMates.
B2BMARKETINGSMARTS | MONDAY, DECEMBER 28, 2009
 Smart B2B marketing calls to action for 2010.
This morning, reviewing dozens of marketing blogs, I was overwhelmed with post after post about social media. became worried that marketers were forgetting the channels that got us where we are today. Business buyers who are purchasing products and services do not want to be “sold by high-pressure messages. These are all good suggestions.
B2B MARKETING ZONE POSTS | TUESDAY, AUGUST 3, 2010
 Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Free Download: 2010 Online Marketing Blueprint. July 2010. Best of B2B Marketing.
B2B MARKETING ZONE POSTS | WEDNESDAY, JUNE 9, 2010
 Top 35 B2B Marketing Posts for May 2010
May 2010. Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. 100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. Enjoy.
MODERN B2B MARKETING | TUESDAY, DECEMBER 7, 2010
 Highlights from the 2010 Dreamforce Keynote: The Cloud Computing Event of the Year
2010 product of the year from ReadWriteWeb and eWeek. Highlights from the 2010 Dreamforce Keynote: The Cloud Computing Event of the Year was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. It just ended minutes ago, and it was #awesome. Of course, we reviewed cloud computing. Philanthropy was also a big topic.
SALES LEAD INSIGHTS | MONDAY, JUNE 21, 2010
 What B2B marketing automation is all about, and why you should care: An Executive Breakfast Briefing near Boston on June 29, 2010
Interested in learning more about B2B marketing automation and how it may benefit your company? What B2B marketing automation is all about, and why you should care. Presented by AcquireB2B, a division of Mac McIntosh, Inc. Date: June 29th. Time: 8:30 am to 10:00 am. Location: Waltham, MA. Information and Registration. And only do what works.
LOOPFUSE | THURSDAY, SEPTEMBER 9, 2010
 LoopFuse Integration for Drupal 6.x released « Loopfuse Marketing.
released September 9th, 2010 by Richard Murdock We’ve had several requests for better LoopFuse integration with Drupal CMS version 6.x. released Martin Bittner says: September 12, 2010 at 10:06 am It sure would be nice to make it so it captures user registration as a new lead, so we can nurture it and all. LoopFuse ,Inc.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 21, 2010
 Can social media change your company’s culture? I doubt it.
Mitch Joe l mentioned to me in a recent exchange that he thought social media was changing corporate cultures. As I pondered this possibility, I’d like to suggest that this scenario is very unlikely, and in fact the opposite is true — company cultures are radically changing the social web! I don’t think this is unusual. Hardly.
WEBBIQUITY | THURSDAY, AUGUST 5, 2010
 Best Business Blogging Tips and Guides of 2010 (So Far), Part 1
Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. Stumped for new blog post topic ideas? Struggling to increase blog traffic?
MI6 MARKETING AGENCY | SUNDAY, OCTOBER 24, 2010
 The Mi6 Tweekly: Week of October 18, 2010
Chart: Top 3 marketing objectives for 2010 (Source: CSO Insights via/@mi6agency). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Monday. Video: The value of Twitter from a journalists point of view (Source: @itbusinessca). Tuesday.
THE MARKETING OPTIONS | TUESDAY, JULY 6, 2010
 Marketing Options International Sponsor 2010 B2B Marketing Awards
We are proud to be sponsors of the 2010 B2B Marketing Awards. The awards have become Europe’s largest B2B marketing event and recognise excellence in the field of B2B Marketing. This year we are delighted to have submitted two award entries. Our first award entry is for the Best B2B Brand Campaign. Here we showcase
E-STORM | TUESDAY, DECEMBER 21, 2010
 Navigating the 2011 Display Advertising Landscape | e-storm.
Not a surprise on the traditional print media front, according to eMarketer for the first time in 2010 online advertising bumped print newspaper advertising with projections to hit $25.8 Advertising Age reports since February 2010 the advertising and marketing agencies sector has added 24,400 jobs. billion over print ads $22.8
WEBBIQUITY | WEDNESDAY, JANUARY 12, 2011
 Best Social PR Guides, Tips and Tools of 2010
We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading, “unique, “solution and “innovator and proceeding through “customer-centric, “outside the box and “peak performance.
B2B IDEAS @ WORK | TUESDAY, OCTOBER 26, 2010
 B2B Marketing Events Around The World - Nov 2010
November 17-18, Internet Summit 2010. November 17-19, WOMMA Summit 2010. November 18, TWTRCON SF 2010. The changing nature of our industry propels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for November.
ONPATH | FRIDAY, MAY 28, 2010
 2010 ORCCA Contact Centre Award Nominations
MI6 MARKETING AGENCY | WEDNESDAY, DECEMBER 1, 2010
 The Mi6 Tweeklies: Weeks of November 15 & November 22, 2010
TOP n: Top 25 Most Influential Hitech Execs of 2010. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Week of November 15.
B2BBLOGGERS | THURSDAY, DECEMBER 23, 2010
 Technology Naughty Vs. Nice In 2010
Technology Naughty Vs. Nice In 2010 2. Secure is a global leading provider of security solutions, which are available through over 200 operators around the world and trusted in millions of homes and businesses. For the top B2B professionals, 9 to 5 is a myth. Unfortunately security is not always top of mind. 50 Ways To Make 2011 Rock 2.
EMAGAZINE B2B BLOG | TUESDAY, AUGUST 17, 2010
 ROI metrics really do help B2B marketers do a better job – research
Tags: B2B Web Strategy the lenskold group’s 2010 b2b lead generation marketing roi study conclusions matthew draws highest profit potential lies traditional non financial metrics nurturing download and apply numerous insights survey result of 231 marketers significantly large include roi metrics boost confidence – post schwartz
WEBBIQUITY | MONDAY, JANUARY 24, 2011
 31+ of the Coolest Social Media, Search and Web Tools of 2010
Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Create video emails? Create animations? Cool Social Media Tools.
WEBBIQUITY | MONDAY, FEBRUARY 7, 2011
 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4] by Search Engine Watch. Adoption soared. 85% of Inc. Mistakes were made. stage, many new questions arise.
MI6 MARKETING AGENCY | SUNDAY, AUGUST 8, 2010
 The Mi6 Tweekly: Week of August 2, 2010
Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. No Tweets – Canadian Holiday. Tuesday. Hashtags & Justin Bieber. Source:eROI via/@eMarketer). Friday.
MI6 MARKETING AGENCY | SUNDAY, SEPTEMBER 12, 2010
 The Mi6 Tweekly: Weeks of August 30 and Sept 6, 2010
Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: How and where U.S. Tuesday – Friday. Summer Holidays. Monday. Labour Day Holiday. Tuesday. Friday.
WEBBIQUITY | SUNDAY, FEBRUARY 7, 2010
 Search Engine Marketing (SEM) Best Practices
Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1. Higher goals require a larger budget. Write your ads. Digg this!
E-STORM | THURSDAY, MARCH 18, 2010
 We're on a roll! e-storm named one of 2010's Top B2B Agencies
Cancel Reply Leave a Reply « The 4 Cs of Akin Arikan’s “Multichannel Marketing” It’s 2010. In that list, e-storm was among the top 49 interactive agencies with B2B expertise. We look forward to growing this side of our business in the coming months and years. So Why Are Search Marketers Still Using Unsophisticated Metrics?
BUYEROLOGY | WEDNESDAY, APRIL 14, 2010
 The 10 Rules for Creating a Buyer Persona: Rule 1
Image by False Positives via Flickr. The rise in popularity of buyer personas has also meant a rise in people getting them wrong. The building awareness of the term and the idea of using buyer personas in marketing on a mass level can be traced to David Meerman’s Scott book, The New Rules of Marketing & PR.
TRADESMEN INSIGHTS | THURSDAY, FEBRUARY 4, 2010
 Lead Generation: Top Business Benefit for Small Businesses Using.
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Lead Generation: Top Business Benefit for Small Businesses Using Social Media According to recent surveys, small businesses are going to spend more time and effort on social in 2010.
CONNECT THE DOCS | FRIDAY, DECEMBER 31, 2010
 Best of ClickDocuments "Connect the Docs" Blog in 2010
Enjoy the following collated list of best blog posts from Connect the Docs in 2010. 2010 Content Marketing Trends and Predictions. A big thank you to all our readers, guest bloggers and interviewees! Top 5 BLOG POSTS. Content marketing is changing like never before at a faster pace than we’ve seen in the last 100 years. Customer.
LOOPFUSE | MONDAY, SEPTEMBER 13, 2010
 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing.
7 Must-Follow Marketing Automation Blogs September 13th, 2010 by Roy Russo For the benefit of our readers, we have assembled a list of our most-read blogs that provide marketing automation best practice advice, tips, tricks, and industry news. Report Email Abuse © 2010. Insightful and regularly updated. LoopFuse ,Inc.
FIFTH GEAR ANALYTICS | FRIDAY, DECEMBER 3, 2010
 Measure Twice, Cut Once: 3 Essential Steps to Take Before Investing in Marketing Technology
As 2010 draws to a close, it is time for all of us to reflect on all we have accomplished both on and off the job. It’s also a time to assess how our strategies to engage with customers are working and to develop the plans (and the hopefully the budgets!) to take it to the next level in 2011.
TRADESMEN INSIGHTS | WEDNESDAY, JULY 14, 2010
 Use Twitter to Talk Up Your Brand to Tradesmen
study in April of 2010 found that at least once a week, 33% of active Twitter users shared opinions about companies or products, while 32% make recommendations and 30% ask for them. This according to a recent post on eMarketer.com from ROI Research. If you like these, please pass it on to a friend. take my survey [link].
CONTENT MARKETING FOR BI | TUESDAY, APRIL 13, 2010
 Will Social Media Replace Traditional Marketing?
Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. Forrester’s 2010 study did show that e-mail, search marketing, and inside sales were the only tactics to show steady upward trends in both branding and lead generation. They’re wondering which activities they should be participating in.
SAZBEAN | TUESDAY, JUNE 8, 2010
 Add WordStream’s Advanced Keyword Tools to Your Website for free
Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). WordStream , provider of keyword tools for SEO and PPC, is making three of their advanced keyword tools available to add to any website for free. Free Keyword Niche Finder. Free Keyword Grouper. Register Now!
WEBBIQUITY | WEDNESDAY, FEBRUARY 16, 2011
 Best LinkedIn Guides, Tips and Tactics of 2010
Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger.
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 31, 2011
 The Best B2B Marketing Ideas of 2010
B2B Lead Generation | The Best B2B Marketing Ideas of 2010. The final standings in the best B2B marketing idea of 2010 are: 4. Check out the Behind the Scenes post here) In addition, yours truly, the B2B lead generation expert, the Fearless Competitor, appeared live on HubspotTV on November 19, 2010. Stay tuned. Juan Eloqua.
EMAGAZINE B2B BLOG | TUESDAY, AUGUST 3, 2010
 Email plus social media: a super-sized combo
Tags: B2B Web Strategy Social Media email achinta cites globalspec’s “2010 industrial marketing trends” study including social sharing options boosted the rate achinta mitra sees a similar degree support aweber’s “email customer survey” uncovered getresponse tabulated data supporting potential synergy rented purchased lists
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, AUGUST 25, 2010
 Could AT&T kill the iPhone Brand?
According to a study conducted by Gartner , the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. humm Will 2010 be the Android Christmas?). Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010. Hear me out …. which cost a Best Buy employee his job for posting it.
TRADESMEN INSIGHTS | MONDAY, NOVEMBER 15, 2010
 STAFDA 2010 – Manufacturers and Distributors More Upbeat
I just returned from the 34th Annual Specialty Tools and Fasteners Distributors Association (STAFDA) convention and trade show. Attendance was up and so were the spirits of all who attended. Georgia Foley and the team once again put on a great event. Most noted that there are pockets of business out there, you just have to look for them.
DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 8, 2010
 Marketing Metrics 101 for B2B Startups
Oct, 2010 38 Comments I think people are finally coming around to the idea that good marketing requires good measurement. Oct, 2010 at 9:39 am A comment and a question. Oct, 2010 at 12:09 pm Hi Hakan, Thanks for the comment. Oct, 2010 at 10:36 am Great post. Oct, 2010 at 11:54 am Oh good point. Rymatech Reply 13.
B2B LEAD GENERATION BLOG | FRIDAY, AUGUST 20, 2010
 B2B Marketing: Playbook for sales and marketing alignment
To help sales and marketing teams address this issue, on September 15th in San Jose, CA I'll be presenting "Playbook for Marketing and Sales Alignment: How to Collaborate to Optimize Lead Generation Programs” at Frost & Sullivan's GIL (Growth, Innovation, Leadership) 2010: Silicon Valley. Be honest. They love them - couldn't be happier!
B2B LEAD GENERATION BLOG | FRIDAY, FEBRUARY 12, 2010
 Online Lead Generation: How to optimize forms to convert “window shoppers” into leads webinar by Flint McGlaughlin
shoppers” into leads on Wednesday, February 17, 2010 at 1pm. As I’ve written before , when dealing with the complex sale, most people aren’t coming to your website to buy; they’re coming to your site for information. And people are hesitant about giving up too much info on forms before you've earned their trust. lead generation efforts.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, APRIL 15, 2010
 Customer Service is the New Marketing
Related posts: 2010 – Welcome to the Age of Customer Service At the end of the last decade we saw Amazon. Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later. Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. Tweet This! Digg this!
ACQUIRING MINDS | MONDAY, MAY 17, 2010
 Destructive B2B Sales Practices
There are a number of events that could perpetuate rather than reduce destructive sales practices: The Sales Funding Squeeze - According to IDC’s Tech Barometer, in 2010 investment in sales will again outstrip IT investment. This gap between revenue and costs will pressure sales organizations to scrutinize training expenditures. .
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JUNE 9, 2010
 B2B Marketers Fate Rests in the Hands of a Few
Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Hear me out …. What percent of your budget?
SALES LEAD INSIGHTS | TUESDAY, JANUARY 5, 2010
 B-to-B Lead generation: What Enterprise-size Companies Should be Doing Differently in 2010
Lead Gen in 2010: Learn What is Working Best Right Now. January 27, 2010 at 11:00 am PST (2:00 pm EST). If you are responsible for business-to-business lead generation at a large company, don’t miss this webcast! Why not register right now? Mac) McIntosh. We will show you how best to accomplish this, and more.
YOUR SALES MANAGEMENT GURU | SUNDAY, JUNE 6, 2010
 When Plagiarism is NOT Flattering
Michael posts to his site virtually every day, and the articles are of a very high quality -he goes to great lengths to protect “his copyright: “©Copyright 2010 Michael J. Copyright 2010 All rights reserved. When Plagiarism Is NOT Flattering. The internet can be so easy to simply copy and use others expertise. Exactly.
SOCIAL MEDIA B2B | THURSDAY, NOVEMBER 18, 2010
 Reviewing Our 2010 B2B Social Media Predictions
Before we start looking forward with predictions for 2011 in B2B social media, we thought we would look back at our predictions for 2010. This is something that definitely started to happen in 2010, but not to the extent that we might have thought. Location did not happen for B2B companies in 2010. and social CRM.
B2B IDEAS @ WORK | MONDAY, NOVEMBER 29, 2010
 B2B Marketing Events Around The World - Dec 2010
December 1-2, iStrategy 2010 Singapore Singapore: Analyze the current market growth, which are the latest platform to emerge and their impact and potential to be used in brand building. December 6-9, Dreamforce 2010 San Francisco, California: More than 20,000 fans will gather at this 8th annual user and developer conference.
WINDMILL NETWORKING | TUESDAY, DECEMBER 21, 2010
 Top 20 Most Useful LinkedIn Blog Posts of 2010
Although Facebook and Twitter always steal the social media spotlight, 2010 should be remembered as the year where LinkedIn accelerated development and released a plethora of new applications, features, and functionality to their platform for professionals. My own job search advice using the professional platform for 2010: Jobseeker in 2010?
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, SEPTEMBER 1, 2010
 Hard Data to Justify Your Marketing Automation Investment
Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. This set off an hour-long scavenger hunt through my hard drive, followed by sporadic afterthoughts later in the day. 51% win rates 55.6%
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JANUARY 7, 2010
 LinkedIn Search Optimization (LSO) Critical for B2B Marketers
10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. For B2C or B2B Marketers this was a huge revolution. The results you get may surprise you.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 9, 2010
 Social Media Budget Ratio in B2B Marketing
They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. So here is my take …. Take for example your classic white paper.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 8, 2010
 11 B2B Marketing Predictions for 2011
Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Enjoy! Basically.2% Email this to a friend?
FIFTH GEAR ANALYTICS | TUESDAY, NOVEMBER 16, 2010
 10 Marketing Trends for 2011
2010 was the year social media exploded onto the marketing scene. number of things happened in 2010 that set the stage for an explosion of mobile marketing in 2011. Kenyon Blunt. recently completed a new point-of-view for my firm which outlines how I think marketing will be changing in the next few years. Mobile marketing explodes.
FOLLOW THE LEAD | MONDAY, JULY 19, 2010
 Price of permission-based b-to-b e-mail continues to fall
The average price of permission-based e-mail list rentals decreased from $288 per thousand in 2009 to $279 per thousand in 2010, according to Worldata’s Summer 2010 List Price Index. Some relief, if you can call it that, for b-to-b b marketers who are strapped for budget. For the full press release, including charts, please click here.
FOLLOW THE LEAD | MONDAY, JULY 19, 2010
 Price of permission-based b-to-b e-mail continues to slide
The average price of permission-based e-mail list rentals decreased from $288 per thousand in 2009 to $279 per thousand in 2010, according to Worldata’s Summer 2010 List Price Index. Some relief, if you can call it that, for b-to-b b marketers who are strapped for budget. For the full press release, including charts, please click here.
CONNECT THE DOCS | TUESDAY, JULY 6, 2010
 Social Media Goes Corporate
asked Dave Fleet "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Dave Fleet's Marketing Prediction for 2010. Dave Fleet's Marketing Action for 2010. 2010 Content Marketing Trends and Predictions. Dave Fleet. Blog Dave Fleet Twitter davefleet.
EVERYTHING TECHNOLOGY MARKETING | FRIDAY, OCTOBER 22, 2010
 It's Budget Season - B2B Marketing Budget Trends for 2011
IDC Reports Slow Growth of B2B Tech Marketing Budgets On the same topic, IDC reports in the “2010 Tech Marketing Benchmark” study that technology marketing budgets are up 3.7% MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. this year over 2009. last year. last year. last year.
SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 15, 2010
 New Study Reveals 3 Things You Can Learn from Effective Content Marketers
Hop on over the Content Marketing Institute to get your free copy of B2B Content Marketing: 2010 Benchmarks, Budgets and Trends and check out the major findings of the study. Today, we released the results. Over 1,100 B2B marketers in North America were surveyed, making it the largest study about content marketing in the B2B space to date.
HUBSPOT | THURSDAY, AUGUST 26, 2010
 The March Of Twitter: Analysis of How And Where Twitter Spread
This is a guest post by Pete Warden , the founder of OpenHeatMap , a free and easy way to turn your spreadsheet into a map. Nine months after the creation of the service in March 2006, Twitter only had a few thousand users. year later there were an estimated 150,000 people using the service. How did Twitter get those vital initial users?
FEARLESS COMPETITOR | MONDAY, JANUARY 3, 2011
 What was the best B2B Marketing Idea of 2010?
We’re publishing our ideas on which is best each Friday for four weeks, but we want to hear from you. Whom do you think has the best idea?
THE TOP LINE | FRIDAY, DECEMBER 31, 2010
 Customer research makes gains in 2010
ended last year by asking, “Will 2010 be the year of the customer?. I’m wondering what the future holds… Related posts: What are your marketing priorities for 2010? Recently, I lost my crystal ball. So, I won’t be adding to the posts about predictions for the new year. I think they do.
FIFTH GEAR ANALYTICS | WEDNESDAY, OCTOBER 13, 2010
 Email Marketing Experts Expose All (Well, Great Tips Anyway)
I’m already happy with the newly resized format of the magazine, but what caught my attention was the E-Mail Marketing Guide 2010 Supplement that came with October’s issue. DMNews 2010 Essential Guide to Email Marketing. 2010 Essential Guide to E-mail Marketing (Available for Sale through DMNews). Wendy Boyce. Tweet This!
B2B LEAD GENERATION BLOG | MONDAY, JUNE 21, 2010
 Learn the New Rules for Selling to Crazy-Busy Prospects
That’s why I’ve invited Jill Konrath, author of Selling to Big Companies and her excellent new book SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers (May 2010) to help us address these issues. Join me for this complimentary webinar on Thursday, June 24 at 2:00 PM CST. Register for the webinar.
MARKETING GENIUS BLOG | WEDNESDAY, AUGUST 11, 2010
 Making Email More Conversational
If underscoring was needed, MarketingProfs in its February 2010 piece echos Nikos point in its headline “Email is Integral to Social Communications”. With all the social hype it seems appropriate to put a twist on the old Mark Twain quote “The news of email’s death have been greatly exaggerated.. Take a look. Tweet This! Digg this!
FOLLOW THE LEAD | THURSDAY, OCTOBER 7, 2010
 Deploying online video to reel in lead generation
Indeed, nearly 60% of brand managers said they plan to invest more in online video in the next 12 months, according to the Online Video & the Media Industry Quarterly Research Report for the second quarter of 2010, which [.]. Online video has, in a relatively short period, become de rigueur among many b-to-b companies’ websites.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 2, 2010
 Creating Engagement in B2B Marketing
Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event. A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Creating Engagement. Measuring Engagement. Tweet This! Digg this!
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, OCTOBER 6, 2010
 Facebook can’t be stopped and here’s why!
In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. and I am here to tell you – No one and here why …. Tweet This!
CONTENT MARKETING FOR BI | THURSDAY, MAY 20, 2010
 Is Twitter Dying?
In January of this year (2010), CNN published an article, “ Has Twitter Peaked ?” I thought it was just me. My daily tweet count is down this year but I attributed that to my suddenly being insanely busy. Busy is good but I do miss the pint-sized social interaction, even if it’s limited to 140 characters. It was developed by Joe M.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 22, 2010
 Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come
But, as Eloqua ’s Joe Payne points out in his own comment on the Aprimo deal , the remaining vendors are all much smaller: while Unica and Aprimo each had around $100 million revenue, Eloqua and Alterian are around $50 million, Neolane and SmartFocus are around $20 million, and Marketo said recently it expects around $15 million in 2010.
TRADESMEN INSIGHTS | TUESDAY, APRIL 12, 2011
 LinkedIn Logins See Big Rise in 2010
According to a recent article in eMarketer.com, social media Gigya saw a 17% increase of logins using LinkedIn in a six-month period from July 2010 to Jan 2011. 2010 Highlights of the State of Social Media for Business. I’ve alway been a big supporter and advocate of B2B companies engaging social media with LinkedIn.
WRITING ON THE WEB | TUESDAY, JUNE 8, 2010
 Why Use Twitter, Facebook & LinkedIn for Content Marketing?
LinkedIn went from 2 to 40 million in May 2009 and 60 million by February 2010. Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing.
SAVVY B2B MARKETING | THURSDAY, SEPTEMBER 2, 2010
 B2B Search and Content Marketing: Getting Found by Prospects
Consider a few data points that back this up: According to IDC's Third Annual Buyer Experience Study: Guidance for Sales & Marketing, released in April 2010, respondents rated "consumption of vendor content" as the most important part of their pre-purchase activities for IT products or solutions.
LEAD VIEWS | THURSDAY, DECEMBER 30, 2010
 B2B Marketing & Lead Generation predictions for 2011!
2010 saw many interesting trends in the space of B2b online Marketing and Lead generation. According to a recent eMarketer report, in 2010 marketers put more money into online advertising than newspapers, with online marketing budgets touching a whooping $26 billion. in 2010. Photo courtesy – Yahoo Finance.
LOOPFUSE | WEDNESDAY, SEPTEMBER 15, 2010
 Marketing Automation Buyer's Guide to Email Deliverability.
Marketing Automation Buyers Guide to Email Deliverability September 15th, 2010 by Roy Russo Email Deliverability is a hot-topic today as marketers seek to fine-tune their outbound messaging and engage customers with mass email campaigns and lead nurturing programs. Report Email Abuse © 2010. Still with me? LoopFuse ,Inc.
SAVVY B2B MARKETING | WEDNESDAY, SEPTEMBER 22, 2010
 B2B Technology Buyers Share Their Content Preferences
The 31-page Eccolo Media 2010 B2B Technology Collateral Survey Report is well worth reviewing for more insights around content preferences and consumption patterns. Eccolo Media just released its third annual B2B Technology Collateral Survey Report. The majority of respondents consumed most content in the pre-sales phase of the sales cycle.
DIANNA HUFF - B2B MARCOM | FRIDAY, AUGUST 13, 2010
 B2B Content Marketing: Think Like a Reporter
August, 2010. Date and time: Wednesday, September 15, 2010. Published by Dianna Huff. Volume 10, Number 8. Welcome! I've been asked to speak about developing content for Search Engine Marketing New England (SEMNE) as well as to develop a course for the Online Marketing Institute on the same topic. Regards, Dianna Huff. We make widgets.
FEARLESS COMPETITOR | FRIDAY, JANUARY 7, 2011
 Laugh and Learn featuring the Fearless Competitor – Top B2B Marketing Ideas of 2010 – #4
This is the first of our weekly posts sharing the best B2B marketing ideas of 2010. Of the four nominees, here is #4 and each Friday we’ll share one till we get to #1, on Friday, January 28th. If you … Continue reading → Demand Generation Funny Laugh and Learn Leadership Management best practices Marketing
FOLLOW THE LEAD | FRIDAY, NOVEMBER 12, 2010
 Assessing experienced sales reps’ worth
Jeter, whose 10-year/$189 million contract expired after the 2010 season, has been the heart and soul of [.]. Gehrig. DiMaggio. Mantle. Derek Jeter. The veteran shortstop and future Hall of Famer is safely in the New York Yankees’ pantheon, with a lifetime batting average of.314, postseason batting average of.309 and nearly 3000 hits.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, FEBRUARY 11, 2010
 Does Bit.ly convert for B2B Marketing – a case study
This would prove to be a seminal event for Avaya and on January 19, 2010 we did released the roadmap to a staggering crowd of 24,000 people. The short answer – heck yeah! On December 19, 2009 Avaya completed the acquisition of Nortel Enterprise Services. link ( [link] ) so we could track the response from the social sphere. Tweet This!
FIFTH GEAR ANALYTICS | WEDNESDAY, NOVEMBER 3, 2010
 Can Lead Generation Become More than “Frosting and Cherries?”
The State of Inbound Marketing 2010 survey Hubspot found that outbound leads cost an average of $332, compared with $134 per inbound lead from social media and web sites. Kenyon Blunt. recently called on a client and he described his vision of lead generation as “frosting and cherries.” Let me explain. The Demise of Lead Generation.
HUBSPOT | THURSDAY, JUNE 24, 2010
 The Ultimate List: 100+ Facebook Statistics [Infographics]
With more than 500 million users Facebook has become the dominant player in the social networking industry. As marekters and business owners it is important to understand how potential customers are using Facebook in order to determine the best methods of communicating with them to build trust and facilitate customer aquisition.
FIFTH GEAR ANALYTICS | FRIDAY, OCTOBER 15, 2010
 B2B Social Media Landscape Appears to Be Wide Open
As I’m reading the “ Fall 2010 Social Business Report ” from NetProspex, I find that my biggest assumption about social media in the B2B space is entirely true. Resources: Fall 2010 Social Business Report: NetProspex. Wendy Boyce. This diagram is visually represents the top 25 industries currently utilizing social media practices.
WEBBIQUITY | WEDNESDAY, JANUARY 5, 2011
 Best SEO Link Building Guides, Techniques and Tools of 2010
Link Building with the Experts – 2010 Edition by Outspoken Media. Best SEO Link Building Guides, Tips and Tools of 2010 (So Far). Best practices in SEO continue to evolve, particularly in the area of link building. Which tactics do the “experts believe will work best in 2011? How much is a link worth? How to Value Links?
B2B LEAD GENERATION BLOG | FRIDAY, DECEMBER 17, 2010
 Marketers Deserve Attention Too
It shares the best thoughts, ideas, anecdotes and takeaways from marketers in 2010. Have you had some great marketing successes this year? Then you’ll want to let my colleagues at MarketingSherpa know. They’re compiling their ninth annual MarketingSherpa 2011 Wisdom Report. After all, failure is often the best teacher.
B2B MARKETING ONLINE | TUESDAY, APRIL 27, 2010
 SMEs: the great disenfranchised audience of 2010?
Regardless of who ultimately wins (won) the election, as co-owner of a small business, I’m frankly shocked by the fact that none of the political parties seemed to make any attempt to communicate with me as such. But no-one seemed interested in promoting themselves as being particularly pro-small business. Frankly I feel a bit disenfranchised.
SALES LEAD INSIGHTS | THURSDAY, JUNE 10, 2010
 Be my guest at B2B Marketing University in Dallas on June 23, 2010
When: June 23, 2010. If you are a B2B Marketer, or are responsible for lead generation, don't miss this complimentary, half-day, educational event! What: B2B Marketing University. Where: Westin Galleria. 13340 Dallas Parkway, Dallas, TX 75240. Register here. Why bother attending? Yet change is everywhere. Click here for the agenda.
SAVVY B2B MARKETING | WEDNESDAY, MARCH 31, 2010
 Buyer Personas: How to Deliver Relevant Content to B2B Buyers
Of the 250 B2B marketers surveyed between June 2009 and January 2010 for the Executive Benchmark Assessment , less than half (46%) have developed buyer personas. One point really caught my eye. The problem with that approach is that generic categories don’t tell you enough to make a meaningful connection with the reader.
MARKETING INTERACTIONS | TUESDAY, MAY 18, 2010
 B2B Marketers Need Big-Picture Thinking
Don't tell me about something that happened in 2006 when I'm dealing with the day-to-day of 2010. B2B Marketers are trying to learn how to use social media, content marketing, lead nurturing, personas and a host of other evolving means of attracting buyers through digital marketing. I'm all for it. applaud your intentions.
MI6 MARKETING AGENCY | TUESDAY, JUNE 29, 2010
 The Mi6 Tweekly: Week of June 21, 2010
Chart: Canadian Ad Spending for 2010 (Source: @eMarketer). The Top 10 Marketing Charts for May 2010 based on # of views. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Monday. Video: @RobinsonRG talks about B2B in a Digital Marketing World. Tuesday. socialCMO.
CONNECT THE DOCS | MONDAY, APRIL 26, 2010
 B2Bs should get Serious about Social
We asked " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010? " Parker Trewin's Marketing Prediction for 2010. Parker Trewin's Marketing Action for 2010. 2010 Content Marketing Trends and Predictions. To survive marketers must participate in conversations.