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  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 25, 2010
    [2010] The Mi6 Tweekly: Week of July 19, 2010
    Search marketing to drive internet ad expenditures: Highlighting the importance of B2B online marketing, ZenithOpt… Dematic Recognized in DemandGen Report’s 2010 Sales & Marketing Alignment Awards: The Annuitas Group is the leadin… Tuesday. Monday. This is in addition to the ones I send manually. Think SPOC! Some tips.
  • SOCIAL MARKETING FORUM  |  FRIDAY, NOVEMBER 26, 2010
    [2010] The Possibilities of Blogging and Blog Marketing Are Underused
    Fast-forward to 2010. And bloggers do talk about brands: according to Technorati’s latest State Of Blogosphere report (edition 2010, released earlier this month), 42% of respondents say they blog about brands they love or…hate. In 2006 Debbie Weil’s successful “The Corporate Blogging Book” was published.
  • SOCIAL MARKETING FORUM  |  TUESDAY, NOVEMBER 23, 2010
    [2010] The Single Main Reason Why People Start Following Brands Online
    Last week I talked about a study by Boston-based Cone that shows how scarce and precious brand loyalty on social media really is. Cone found that people on average only followed 4.6 brands on so-called “new media” and, more importantly, that it’s not easy to get a loyal “follower” or “fan”, and certainly to keep him. These findings are not shocking.
  • B2BBLOGGERS  |  FRIDAY, AUGUST 27, 2010
    [2010] B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.
    Here is an edited recap, the highlights of our August 26, 2010 Metrics That Matter in B2B Twitter chat. Technology Naughty Vs. Nice In 2010 2. We decided to take on the topic of metrics after it was recommended by several of our #B2Bchat community members. How do you best communicate metrics internally? Which medium do you use?
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 29, 2010
    [2010] Why Do You Tweet? Social Media And Your Personal Brand
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 29, 2010 8 Subscribe Why Do You Tweet? Michael Brenner Aug 3 2010 John, Great video! Find your voice. “Dr.
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 10, 2011
    [2010] 2010 Highlights of the State of Social Media for Business
    The State of Social Media for Business 2010 report, released at the beginning of 2011, provides information on the biggest trends and challenges.  . The full State of Social Media for Business 2010 is available for sale from SmartBrief:  [link] and  includes: 145 pages. One-third of the respondents note they are not decision makers.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [2010] 2010 B2B Marketing Budgets and Mix Trends Research
    Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. Or you can attend the MarketingProfs Business-to-Business Forum , May 3 through 5, 2010, in Boston, MA, were Forrester will jointly present more on this topic. Tim Harmon will likely publish on this data.)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 14, 2010
    [2010] A Very Social Media Christmas
    This short video is more fun than a sackful of presents and tells the story of social media’s impact on our world much better than I ever could.  Enjoy this Social Media Christmas! Many thanks to all of the wonderful people who make {grow} go!  May you have a joyous and restful Holiday Season! My warmest wishes, Mark.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JANUARY 5, 2011
    [2010] SIGMA Marketing’s Top 10 Blog Posts of 2010.
    2010 has been an exciting year for digital and database marketers. In keeping with that, here are the ten most read blog posts on Fifth Gear Analytics from 2010. It's an interesting mix of articles, but you can see by the list below, B2B social media and web analytics seem to be a priority
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 17, 2010
    [2010] Snooping on Facebook: Not just for stalkers any more
    I have one of the world’s best points of brand differentiation — I’m the only business blogger you know old enough to have a daughter-blogger! Lauren is entering her senior year as a journalism major and has been having some intriguing social media experiences. Hope you have all been doing well. But my hiatus is beside the point.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 22, 2010
    [2010] 2010 The year in review: Do or Die
    2010 seemed to go by more quickly for me than any previous year I can recall. like to refer to 2010 as the “Do or Die” year. After what was a very challenging year in 2009, 2010 was a time to regroup, reorganize and move forward. 2010 was a year like I have not seen in our over eight years in business.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [2010] Top 37 B2B Marketing Posts and Hot Topics August 2010
    So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) Seven Ways to Revive a Neglected B2B Blog - B2B Ideas @ Work , August 26, 2010 “What’s up, Blog?”
  • MI6 MARKETING AGENCY  |  TUESDAY, AUGUST 3, 2010
    [2010] The Mi6 Tweekly: Week of July 26, 2010
    Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: Build Your Own Interactive Charts! Tuesday. Facebook vs @Linkedin groups? Who wins in #B2B? Wednesday.
  • B2B LEAD BLOG  |  THURSDAY, JANUARY 28, 2010
    [2010] Challenges and Priorities to Consider for 2010
    In addition to starting the New Year with great optimism about the prospects for all of us marketers, I am excited and privileged to serve you as ReachForce’s new President.  Based on feedback from you, I plan to continue communicating within our present theme of lessons learned, insights and tips
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 9, 2010
    [2010] The Best Marketing Ideas of 2010
    This blog post will be written this month. Send your suggestions to jeff.ogden at findnewcustomers.com. thanks. Filed under: Demand Generation. Demand Generation
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 10, 2010
    [2010] Brogan to B2B Marketers: "I See You" at BMA Engage 2010
    The last day of the BMA Engage 2010 conference in Chicago last week began on a high note, with Chris Brogan delivering a rousing keynote. His easy glibness, dry wit and a delightful proclivity for tangents delivered valuable insights into B2B and the social media world. He even gave the scribbled book away as a gift. Be there before the sale.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 24, 2010
    [2010] Social Media: Will Be Focus of B-to-B Marketers in 2010
    Commenting on the survey results, Alterian CEO, David Eldridge, said, “2010 marks the start of the digital decade for marketing. So what are your plans for 2010? This entry was posted on Wednesday, February 24th, 2010 at 9:00 am and is filed under Marketing Trends , Social Marketing. Are you going to embrace social media?
  • SALES LEAD INSIGHTS  |  MONDAY, FEBRUARY 8, 2010
    [2010] B2B Marketing University 2010 Kicks Off March 3rd in Washington DC
    If you are a B2B marketer, or are responsible for B2B lead generation, do not miss this half-day seminar on March 3, 2010 at the Westin Grand hotel in Washington, DC. This all new for 2010 session of B2B marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 22, 2010
    [2010] Getting Back to the Roots of Buyer Personas: Interview with Tony Zambito of Goal Centric
    Tony Zambito is the founder, president and CEO of Goal Centric , a strategy consulting organization with a focus in buyer insight and buyer persona development. Here Tony and I discuss the concept of and misperceptions about buyer personas, and what it takes to extract full value from them. What prompted you to develop the buyer persona methodology?
  • WEBBIQUITY  |  MONDAY, JANUARY 31, 2011
    [2010] Best Twitter Guides, Tips and Tools of 2010
    Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Best of 2010: 14 Ways Every Business Should Be Using Twitter by Inkling Media. All You Need to Know About Twitter in 2010 [Infographic] by Mediabistro. by Ask Aaron Lee.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 11, 2010
    [2010] Top Takeaways From Blogwell Philly 2010
    Share: Read more from Social Media Blog , Blogwell , Marketing Innovation , Social Media , Social Media Campaigns 1 Comment Post a comment Trackbacks & Pingbacks BlogWell 2010: SAPs Social Media Strategy | SAP Web 2.0 This was my first effort as a “Live-Blogger&# and I hope the speakers feel that I captured their presentations well.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 8, 2010
    [2010] Social media success story: Marketing a medical practice
    Here is one of the toughest marketing challenges I can imagine — engage customers with a medical practice, which of course is surrounded by patient privacy issues. To make things even more difficult, the practice specializes in cosmetic surgery — not a subject people usually want to pronounce in a public sort of way.  Blogging. eBook.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 28, 2011
    [2010] Laugh and Learn featuring the Fearless Competitor – Top B2B Ideas of 2010 – The Winner!
    In this special edition, we announce the winner of the 2010 Best B2B marketing idea. The Linkedin community has spoken too and they agree. Congratulations to our winner! Kinaxis with their remarkable series – SuiteMates.
  • B2BMARKETINGSMARTS  |  MONDAY, DECEMBER 28, 2009
    [2010] Smart B2B marketing calls to action for 2010.
    This morning, reviewing dozens of marketing blogs, I was overwhelmed with post after post about social media. became worried that marketers were forgetting the channels that got us where we are today. Business buyers who are purchasing products and services do not want to be “sold&# by high-pressure messages. These are all good suggestions.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, AUGUST 3, 2010
    [2010] Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
    July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Free Download: 2010 Online Marketing Blueprint. July 2010. Best of B2B Marketing.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 7, 2010
    [2010] Highlights from the 2010 Dreamforce Keynote: The Cloud Computing Event of the Year
    2010 product of the year from ReadWriteWeb and eWeek. Highlights from the 2010 Dreamforce Keynote: The Cloud Computing Event of the Year was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. It just ended minutes ago, and it was #awesome.  Of course, we reviewed cloud computing.  Philanthropy was also a big topic. 
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, JUNE 9, 2010
    [2010] Top 35 B2B Marketing Posts for May 2010
    May 2010. Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. 100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. Enjoy.
  • LOOPFUSE  |  THURSDAY, SEPTEMBER 9, 2010
    [2010] LoopFuse Integration for Drupal 6.x released « Loopfuse Marketing.
    released September 9th, 2010 by Richard Murdock We’ve had several requests for better LoopFuse integration with Drupal CMS version 6.x. released&# Martin Bittner says: September 12, 2010 at 10:06 am It sure would be nice to make it so it captures user registration as a new lead, so we can nurture it and all. LoopFuse ,Inc.
  • SALES LEAD INSIGHTS  |  MONDAY, JUNE 21, 2010
    [2010] What B2B marketing automation is all about, and why you should care: An Executive Breakfast Briefing near Boston on June 29, 2010
    Interested in learning more about B2B marketing automation and how it may benefit your company? What B2B marketing automation is all about, and why you should care. Presented by AcquireB2B, a division of Mac McIntosh, Inc. Date: June 29th. Time: 8:30 am to 10:00 am. Location: Waltham, MA. Information and Registration. And only do what works.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 21, 2010
    [2010] Can social media change your company’s culture? I doubt it.
    Mitch Joe l mentioned to me in a recent exchange that he thought social media was changing corporate cultures.  As I pondered this possibility, I’d like to suggest that this scenario is very unlikely, and in fact the opposite is true — company cultures are radically changing the social web! I don’t think this is unusual.  Hardly. 
  • WEBBIQUITY  |  THURSDAY, AUGUST 5, 2010
    [2010] Best Business Blogging Tips and Guides of 2010 (So Far), Part 1
    Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. Stumped for new blog post topic ideas? Struggling to increase blog traffic?
  • WRITING ON THE WEB  |  TUESDAY, DECEMBER 7, 2010
    [2010] Emotional Marketing Makes Memories
    If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: A new memory is formed when it hits the amygdala and makes an emotional connection. Everything we retain in memory is because it’s gained an emotional place in our brain. Stories are key.
  • MI6 MARKETING AGENCY  |  SUNDAY, OCTOBER 24, 2010
    [2010] The Mi6 Tweekly: Week of October 18, 2010
    Chart: Top 3 marketing objectives for 2010 (Source: CSO Insights via/@mi6agency). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Monday. Video: The value of Twitter from a journalists point of view (Source: @itbusinessca). Tuesday.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 12, 2011
    [2010] Best Social PR Guides, Tips and Tools of 2010
    We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&#
  • E-STORM  |  TUESDAY, DECEMBER 21, 2010
    [2010] Navigating the 2011 Display Advertising Landscape | e-storm.
    Not a surprise on the traditional print media front, according to eMarketer for the first time in 2010 online advertising bumped print newspaper advertising with projections to hit $25.8 Advertising Age reports since February 2010 the advertising and marketing agencies sector has added 24,400 jobs. billion over print ads $22.8
  • THE MARKETING OPTIONS  |  TUESDAY, JULY 6, 2010
    [2010] Marketing Options International Sponsor 2010 B2B Marketing Awards
    We are proud to be sponsors of the 2010 B2B Marketing Awards.  The awards have become Europe’s largest B2B marketing event and recognise excellence in the field of B2B Marketing. This year we are delighted to have submitted two award entries. Our first award entry is for the Best B2B Brand Campaign.  Here we showcase
  • B2B IDEAS @ WORK  |  TUESDAY, OCTOBER 26, 2010
    [2010] B2B Marketing Events Around The World - Nov 2010
    November 17-18, Internet Summit 2010. November 17-19, WOMMA Summit 2010. November 18, TWTRCON SF 2010. The changing nature of our industry propels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for November.
  • ONPATH  |  FRIDAY, MAY 28, 2010
    [2010] 2010 ORCCA Contact Centre Award Nominations
  • MI6 MARKETING AGENCY  |  WEDNESDAY, DECEMBER 1, 2010
    [2010] The Mi6 Tweeklies: Weeks of November 15 & November 22, 2010
    TOP n: Top 25 Most Influential Hitech Execs of 2010. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Week of November 15.
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 17, 2010
    [2010] ROI metrics really do help B2B marketers do a better job – research
    Tags: B2B Web Strategy the lenskold group’s 2010 b2b lead generation marketing roi study conclusions matthew draws highest profit potential lies traditional non financial metrics nurturing download and apply numerous insights survey result of 231 marketers significantly large include roi metrics boost confidence – post schwartz
  • B2BBLOGGERS  |  THURSDAY, DECEMBER 23, 2010
    [2010] Technology Naughty Vs. Nice In 2010
    Technology Naughty Vs. Nice In 2010 2. Secure is a global leading provider of security solutions, which are available through over 200 operators around the world and trusted in millions of homes and businesses. For the top B2B professionals, 9 to 5 is a myth. Unfortunately security is not always top of mind. 50 Ways To Make 2011 Rock 2.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 7, 2011
    [2010] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
    If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4] by Search Engine Watch. Adoption soared. 85% of Inc. Mistakes were made. stage, many new questions arise.
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 8, 2010
    [2010] The Mi6 Tweekly: Week of August 2, 2010
    Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. No Tweets – Canadian Holiday. Tuesday. Hashtags & Justin Bieber. Source:eROI via/@eMarketer). Friday.
  • MI6 MARKETING AGENCY  |  SUNDAY, SEPTEMBER 12, 2010
    [2010] The Mi6 Tweekly: Weeks of August 30 and Sept 6, 2010
    Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: How and where U.S. Tuesday – Friday. Summer Holidays. Monday. Labour Day Holiday. Tuesday. Friday.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [2010] B2B social media case studies - 3 you can learn from and why they work
    Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Cheers!
  • E-STORM  |  THURSDAY, MARCH 18, 2010
    [2010] We're on a roll! e-storm named one of 2010's Top B2B Agencies
    Cancel Reply Leave a Reply « The 4 Cs of Akin Arikan’s “Multichannel Marketing” It’s 2010. In that list, e-storm was among the top 49 interactive agencies with B2B expertise. We look forward to growing this side of our business in the coming months and years. So Why Are Search Marketers Still Using Unsophisticated Metrics?
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 7, 2010
    [2010] Search Engine Marketing (SEM) Best Practices
    Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1. Higher goals require a larger budget. Write your ads. Digg this!
  • BUYEROLOGY  |  WEDNESDAY, APRIL 14, 2010
    [2010] The 10 Rules for Creating a Buyer Persona: Rule 1
    Image by False Positives via Flickr. The rise in popularity of buyer personas has also meant a rise in people getting them wrong.    The building awareness of the term and the idea of using buyer personas in marketing on a mass level can be traced to David Meerman’s Scott book, The New Rules of Marketing & PR. 
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 4, 2010
    [2010] Lead Generation: Top Business Benefit for Small Businesses Using.
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Lead Generation: Top Business Benefit for Small Businesses Using Social Media According to recent surveys, small businesses are going to spend more time and effort on social in 2010.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 13, 2010
    [2010] 11 Predictions for B2B Social Media in 2011
    In 2010 social media made huge advances in B2B companies, but based on our review of our 2010 predictions , the adoption curve was not as steep as we anticpated. While 2010 saw the beginnings of daily deals and group buying benefits in the B2B space, the changes this will cause in 2011 are deeper than many realize. With 4.6
  • CONNECT THE DOCS  |  FRIDAY, DECEMBER 31, 2010
    [2010] Best of ClickDocuments "Connect the Docs" Blog in 2010
    Enjoy the following collated list of best blog posts from Connect the Docs in 2010. 2010 Content Marketing Trends and Predictions. A big thank you to all our readers, guest bloggers and interviewees! Top 5 BLOG POSTS. Content marketing is changing like never before at a faster pace than we’ve seen in the last 100 years. Customer.
  • LOOPFUSE  |  MONDAY, SEPTEMBER 13, 2010
    [2010] 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing.
    7 Must-Follow Marketing Automation Blogs September 13th, 2010 by Roy Russo For the benefit of our readers, we have assembled a list of our most-read blogs that provide marketing automation best practice advice, tips, tricks, and industry news. Report Email Abuse © 2010. Insightful and regularly updated. LoopFuse ,Inc.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, DECEMBER 3, 2010
    [2010] Measure Twice, Cut Once: 3 Essential Steps to Take Before Investing in Marketing Technology
    As 2010 draws to a close, it is time for all of us to reflect on all we have accomplished both on and off the job. It’s also a time to assess how our strategies to engage with customers are working and to develop the plans (and the hopefully the budgets!) to take it to the next level in 2011.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 14, 2010
    [2010] Social Interaction Designers are gunning for your website
    Neicole Crepeau is more than an important contributor to our {grow} community. She’s also among the finest thinkers and writers on the social media scene. Today we’re extremely fortunate to have Neicole contribute an original new article for our “ Community Week !&#. There’s a new kid in town.  Twitter Drives a Widget. Tweet This!
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [2010] B2B Social Media Marketing -- Does It Work?
    Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Article Archives by Kaila Strong Social Syncing: Cross Platform Marketing - Nov 8, 2010 Social Search Commands for Everyday Use - Oct 11, 2010 Search and Social: Are You Missing Out?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 14, 2010
    [2010] Use Twitter to Talk Up Your Brand to Tradesmen
    study in April of 2010 found that at least once a week, 33% of active Twitter users shared opinions about companies or products, while 32% make recommendations and 30% ask for them. This according to a recent  post on eMarketer.com from ROI Research. If you like these, please pass it on to a friend. take my survey [link].
  • CONTENT MARKETING FOR BI  |  TUESDAY, APRIL 13, 2010
    [2010] Will Social Media Replace Traditional Marketing?
    Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. Forrester’s 2010 study did show that e-mail, search marketing, and inside sales were the only tactics to show steady upward trends in both branding and lead generation. They’re wondering which activities they should be participating in.
  • LEAD VIEWS  |  THURSDAY, JULY 8, 2010
    [2010] Why ‘Sales Ready’ is Important in Lead Generation Equation
    Ask Marketing folks what ’sales ready Leads’ really mean and you will find a smirk on their faces. Every marketing & sales guy has his own definition of what makes a Lead ’sales ready’ Perhaps this is the single most important factor contributing to the great sales & marketing divide.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 16, 2011
    [2010] Best LinkedIn Guides, Tips and Tactics of 2010
    Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger.
  • HUBSPOT  |  THURSDAY, OCTOBER 21, 2010
    [2010] The 9 Worst Ways to Use Facebook for Business
    Free Download: 2010 Facebook Marketing Guide. Facebook fan pages are useful tools for connecting with your audience on a site they visit each and every day. You can broadcast messages on their Facebook homepage newsfeed, spark conversations that can provide your company with valuable feedback, and encourage fans to upload their own content.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 31, 2011
    [2010] The Best B2B Marketing Ideas of 2010
    B2B Lead Generation | The Best B2B Marketing Ideas of 2010. The final standings in the best B2B marketing idea of 2010 are: 4. Check out the Behind the Scenes post here) In addition, yours truly, the  B2B lead generation expert, the Fearless Competitor, appeared live on HubspotTV on November 19, 2010. Stay tuned. Juan Eloqua.
  • SAZBEAN  |  TUESDAY, JUNE 8, 2010
    [2010] Add WordStream’s Advanced Keyword Tools to Your Website for free
    Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). WordStream , provider of keyword tools for SEO and PPC, is making three of their advanced keyword tools available to add to any website for free. Free Keyword Niche Finder. Free Keyword Grouper. Register Now!
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 3, 2010
    [2010] Email plus social media: a super-sized combo
    Tags: B2B Web Strategy Social Media email achinta cites globalspec’s “2010 industrial marketing trends” study including social sharing options boosted the rate  achinta mitra sees a similar degree support aweber’s “email customer survey” uncovered getresponse tabulated data supporting potential synergy rented purchased lists
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 25, 2010
    [2010] Could AT&T kill the iPhone Brand?
    According to a study conducted by Gartner , the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. humm Will 2010 be the Android Christmas?). Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010. Hear me out …. which cost a Best Buy employee his job for posting it.
  • TRADESMEN INSIGHTS  |  MONDAY, NOVEMBER 15, 2010
    [2010] STAFDA 2010 – Manufacturers and Distributors More Upbeat
    I just returned from the 34th Annual Specialty Tools and Fasteners Distributors Association (STAFDA) convention and trade show. Attendance was up and so were the spirits of all who attended. Georgia Foley and the team once again put on a great event. Most noted that there are pockets of business out there, you just have to look for them.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, AUGUST 20, 2010
    [2010] B2B Marketing: Playbook for sales and marketing alignment
    To help sales and marketing teams address this issue, on September 15th in San Jose, CA I'll be presenting "Playbook for Marketing and Sales Alignment: How to Collaborate to Optimize Lead Generation Programs” at Frost & Sullivan's GIL (Growth, Innovation, Leadership) 2010: Silicon Valley. Be honest. They love them - couldn't be happier!
  • PR MEETS MARKETING  |  TUESDAY, NOVEMBER 23, 2010
    [2010] Summary of Virtual Event Case Studies 2009-2010
    I recently completed a webinar with MPI on “Dispelling the 5 Myths of Going Virtual.&#   One of the questions asked was if I could provide a list of relevant case
  • B2B LEAD GENERATION BLOG  |  FRIDAY, FEBRUARY 12, 2010
    [2010] Online Lead Generation: How to optimize forms to convert “window shoppers” into leads webinar by Flint McGlaughlin
    shoppers” into leads on Wednesday, February 17, 2010 at 1pm. As I’ve written before , when dealing with the complex sale, most people aren’t coming to your website to buy; they’re coming to your site for information. And people are hesitant about giving up too much info on forms before you've earned their trust. lead generation efforts.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 15, 2010
    [2010] Customer Service is the New Marketing
    Related posts: 2010 – Welcome to the Age of Customer Service At the end of the last decade we saw Amazon. Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later. Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. Tweet This! Digg this!
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 21, 2010
    [2010] Top 20 Most Useful LinkedIn Blog Posts of 2010
    Although Facebook and Twitter always steal the social media spotlight, 2010 should be remembered as the year where LinkedIn accelerated development and released a plethora of new applications, features, and functionality to their platform for professionals.  My own job search advice using the professional platform for 2010: Jobseeker in 2010?
  • ACQUIRING MINDS  |  MONDAY, MAY 17, 2010
    [2010] Destructive B2B Sales Practices
    There are a number of events that could perpetuate rather than reduce destructive sales practices: The Sales Funding Squeeze - According to IDC’s Tech Barometer, in 2010 investment in sales will again outstrip IT investment.    This gap between revenue and costs will pressure sales organizations to scrutinize training expenditures.   .
  • SOCIAL MARKETING FORUM  |  THURSDAY, DECEMBER 9, 2010
    [2010] Three Customer-Centric Landing Page Tips
    Landing pages form a crucial part of your global online marketing conversion optimization processes and strategy. Relevance and customer-centricity play a crucial role in them. It's all about optimizing the experience of the visitor, prospect or customer. Three tips to improve your landing pages from that perspective.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 9, 2010
    [2010] B2B Marketers Fate Rests in the Hands of a Few
    Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Hear me out …. What percent of your budget?
  • SALES LEAD INSIGHTS  |  TUESDAY, JANUARY 5, 2010
    [2010] B-to-B Lead generation: What Enterprise-size Companies Should be Doing Differently in 2010
    Lead Gen in 2010: Learn What is Working Best Right Now. January 27, 2010 at 11:00 am PST (2:00 pm EST). If you are responsible for business-to-business lead generation at a large company, don’t miss this webcast! Why not register right now? Mac) McIntosh. We will show you how best to accomplish this, and more.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JUNE 6, 2010
    [2010] When Plagiarism is NOT Flattering
    Michael posts to his site virtually every day, and the articles are of a very high quality -he goes to great lengths to protect “his&# copyright: “©Copyright 2010 Michael J. Copyright 2010 All rights reserved. When Plagiarism Is NOT Flattering. The internet can be so easy to simply &# copy&#   and use others expertise. Exactly.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 18, 2010
    [2010] Reviewing Our 2010 B2B Social Media Predictions
    Before we start looking forward with predictions for 2011 in B2B social media, we thought we would look back at our predictions for 2010. This is something that definitely started to happen in 2010, but not to the extent that we might have thought. Location did not happen for B2B companies in 2010. and social CRM.
  • B2B IDEAS @ WORK  |  MONDAY, NOVEMBER 29, 2010
    [2010] B2B Marketing Events Around The World - Dec 2010
    December 1-2, iStrategy 2010 Singapore Singapore: Analyze the current market growth, which are the latest platform to emerge and their impact and potential to be used in brand building. December 6-9, Dreamforce 2010 San Francisco, California: More than 20,000 fans will gather at this 8th annual user and developer conference.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 1, 2010
    [2010] Hard Data to Justify Your Marketing Automation Investment
    Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. This set off an hour-long scavenger hunt through my hard drive, followed by sporadic afterthoughts later in the day. 51% win rates 55.6%
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 7, 2010
    [2010] LinkedIn Search Optimization (LSO) Critical for B2B Marketers
    10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. For B2C or B2B Marketers this was a huge revolution. The results you get may surprise you.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [2010] B2B Marketers Have Little Social Media Engagement
    About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing. combined 59% of B2B marketers have only a basic social media presence (45%) or are not actively engaged in social media marketing (14%). All rights reserved.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 9, 2010
    [2010] Social Media Budget Ratio in B2B Marketing
    They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. So here is my take …. Take for example your classic white paper.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 8, 2010
    [2010] 11 B2B Marketing Predictions for 2011
    Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Enjoy! Basically.2% Email this to a friend?
  • FOLLOW THE LEAD  |  MONDAY, JULY 19, 2010
    [2010] Price of permission-based b-to-b e-mail continues to fall
    The average price of permission-based e-mail list rentals decreased from $288 per thousand in 2009 to $279 per thousand in 2010, according to Worldata’s Summer 2010 List Price Index. Some relief, if you can call it that, for b-to-b b marketers who are strapped for budget. For the full press release, including charts, please click here.
  • FOLLOW THE LEAD  |  MONDAY, JULY 19, 2010
    [2010] Price of permission-based b-to-b e-mail continues to slide
    The average price of permission-based e-mail list rentals decreased from $288 per thousand in 2009 to $279 per thousand in 2010, according to Worldata’s Summer 2010 List Price Index. Some relief, if you can call it that, for b-to-b b marketers who are strapped for budget. For the full press release, including charts, please click here.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, NOVEMBER 16, 2010
    [2010] 10 Marketing Trends for 2011
    2010 was the year social media exploded onto the marketing scene.  number of things happened in 2010 that set the stage for an explosion of mobile marketing in 2011.  Kenyon Blunt. recently completed a new point-of-view for my firm which outlines how I think marketing will be changing in the next few years.  Mobile marketing explodes.
  • CONNECT THE DOCS  |  TUESDAY, JULY 6, 2010
    [2010] Social Media Goes Corporate
    asked Dave Fleet "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Dave Fleet's Marketing Prediction for 2010. Dave Fleet's Marketing Action for 2010. 2010 Content Marketing Trends and Predictions. Dave Fleet. Blog Dave Fleet Twitter davefleet.
  • EVERYTHING TECHNOLOGY MARKETING  |  FRIDAY, OCTOBER 22, 2010
    [2010] It's Budget Season - B2B Marketing Budget Trends for 2011
    IDC Reports Slow Growth of B2B Tech Marketing Budgets On the same topic, IDC reports in the “2010 Tech Marketing Benchmark” study that technology marketing budgets are up 3.7% MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. this year over 2009. last year. last year. last year.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 15, 2010
    [2010] New Study Reveals 3 Things You Can Learn from Effective Content Marketers
    Hop on over the Content Marketing Institute to get your free copy of B2B Content Marketing: 2010 Benchmarks, Budgets and Trends and check out the major findings of the study. Today, we released the results. Over 1,100 B2B marketers in North America were surveyed, making it the largest study about content marketing in the B2B space to date.
  • HUBSPOT  |  WEDNESDAY, AUGUST 18, 2010
    [2010] 12 Amazing SEO Infographics
    Search engine optimization (SEO) is an industry and practice in constant flux. As search engines continue to work toward improving the results returned for their users, marketers must continue to optimize websites and create relevant content to build relevancy and authority. Order of SEO Operations. SEO Tactics. Search Engine Marketing ROI.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 3, 2011
    [2010] What was the best B2B Marketing Idea of 2010?
    We’re publishing our ideas on which is best each Friday for four weeks, but we want to hear from you. Whom do you think has the best idea?
  • THE TOP LINE  |  FRIDAY, DECEMBER 31, 2010
    [2010] Customer research makes gains in 2010
    ended last year by asking, “Will 2010 be the year of the customer?&#.   I’m wondering what the future holds… Related posts: What are your marketing priorities for 2010? Recently, I lost my crystal ball.  So, I won’t be adding to the posts about predictions for the new year.  I think they do.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 13, 2010
    [2010] Email Marketing Experts Expose All (Well, Great Tips Anyway)
    I’m already happy with the newly resized format of the magazine, but what caught my attention was the E-Mail Marketing Guide 2010 Supplement that came with October’s issue. DMNews 2010 Essential Guide to Email Marketing. 2010 Essential Guide to E-mail Marketing (Available for Sale through DMNews). Wendy Boyce. Tweet This!
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 21, 2010
    [2010] Learn the New Rules for Selling to Crazy-Busy Prospects
    That’s why I’ve invited Jill Konrath, author of Selling to Big Companies and her excellent new book SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers (May 2010) to help us address these issues. Join me for this complimentary webinar on Thursday, June 24 at 2:00 PM CST. Register for the webinar.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, AUGUST 11, 2010
    [2010] Making Email More Conversational
    If underscoring was needed, MarketingProfs in its February 2010 piece echos Nikos point in its headline “Email is Integral to Social Communications”. With all the social hype it seems appropriate to put a twist on the old Mark Twain quote “The news of email’s death have been greatly exaggerated.&#. Take a look. Tweet This! Digg this!
  • FOLLOW THE LEAD  |  THURSDAY, OCTOBER 7, 2010
    [2010] Deploying online video to reel in lead generation
    Indeed, nearly 60% of brand managers said they plan to invest more in online video in the next 12 months, according to the Online Video & the Media Industry Quarterly Research Report for the second quarter of 2010, which [.]. Online video has, in a relatively short period, become de rigueur among many b-to-b companies’ websites.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 2, 2010
    [2010] Creating Engagement in B2B Marketing
    Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event. A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Creating Engagement. Measuring Engagement. Tweet This! Digg this!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 6, 2010
    [2010] Facebook can’t be stopped and here’s why!
    In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009. and I am here to tell you – No one and here why …. Tweet This!
  • CONTENT MARKETING FOR BI  |  THURSDAY, MAY 20, 2010
    [2010] Is Twitter Dying?
    In January of this year (2010), CNN published an article, “ Has Twitter Peaked ?” I thought it was just me. My daily tweet count is down this year but I attributed that to my suddenly being insanely busy. Busy is good but I do miss the pint-sized social interaction, even if it’s limited to 140 characters. It was developed by Joe M.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 22, 2010
    [2010] Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come
    But, as Eloqua ’s Joe Payne points out in his own comment on the Aprimo deal , the remaining vendors are all much smaller: while Unica and Aprimo each had around $100 million revenue, Eloqua and Alterian are around $50 million, Neolane and SmartFocus are around $20 million, and Marketo said recently it expects around $15 million in 2010.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 8, 2010
    [2010] Why Use Twitter, Facebook & LinkedIn for Content Marketing?
    LinkedIn went from 2 to 40 million in May 2009 and 60 million by February 2010. Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing.
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