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  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 8, 2010
    [2010] 11 B2B Marketing Predictions for 2011
    Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Enjoy! Email this to a friend? Tweet This!
  • THE TOP LINE  |  FRIDAY, DECEMBER 31, 2010
    [2010] Customer research makes gains in 2010
    ended last year by asking, “Will 2010 be the year of the customer?&#.   Too bad I couldn’t locate that crystal ball.  I’m wondering what the future holds… Related posts: What are your marketing priorities for 2010? Learn from the past, capitalize on success. So, we’re making progress.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 28, 2011
    [2010] Laugh and Learn featuring the Fearless Competitor – Top B2B Ideas of 2010 – The Winner!
    In this special edition, we announce the winner of the 2010 Best B2B marketing idea. The Linkedin community has spoken too and they agree. Congratulations to our winner! Kinaxis with their remarkable series – SuiteMates.
  • MI6 MARKETING AGENCY  |  TUESDAY, AUGUST 3, 2010
    [2010] The Mi6 Tweekly: Week of July 26, 2010
    Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: Build Your Own Interactive Charts! Tuesday. Facebook vs @Linkedin groups? Who wins in #B2B? Wednesday.
  • WEBBIQUITY  |  WEDNESDAY, JULY 14, 2010
    [2010] Best SEO Link Building Guides, Tips and Tools of 2010 (So Far)
    Find out here in some of the best blog posts and articles about SEO link building of 2010 so far. Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Share this on Bebo.
  • B2B IDEAS @ WORK  |  TUESDAY, OCTOBER 26, 2010
    [2010] B2B Marketing Events Around The World - Nov 2010
    November 17-18, Internet Summit 2010. November 17-19, WOMMA Summit 2010. November 18, TWTRCON SF 2010. The changing nature of our industry propels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for November.
  • B2BMARKETINGSMARTS  |  MONDAY, DECEMBER 28, 2009
    [2010] Smart B2B marketing calls to action for 2010.
    This morning, reviewing dozens of marketing blogs, I was overwhelmed with post after post about social media. became worried that marketers were forgetting the channels that got us where we are today. Business buyers who are purchasing products and services do not want to be “sold&# by high-pressure messages. These are all good suggestions.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, DECEMBER 31, 2010
    [2010] Sales Prospecting Perspectives YEARLY Recap - 2010
    In the spirit of New Years, rather than doing a weekly recap I put together a recap of our top 5 blogs for 2010! Happy New Year Everyone! So take a look and let me know what you think! Were there any other ones that you enjoyed this year? 5. July 1 st - Incentive Ideas for Your Inside Sales Teams. ” 4. ” 3. ” 2. ” 1.
  • TRADESMEN INSIGHTS  |  MONDAY, NOVEMBER 15, 2010
    [2010] STAFDA 2010 – Manufacturers and Distributors More Upbeat
    I just returned from the 34th Annual Specialty Tools and Fasteners Distributors Association (STAFDA) convention and trade show. Attendance was up and so were the spirits of all who attended. Georgia Foley and the team once again put on a great event.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 12, 2011
    [2010] Best Social PR Guides, Tips and Tools of 2010
    Among her findings: “While most agencies didn’t link to their social media channels on their website in 2009, 83% included this on their home page in 2010. Best Social PR Guides and Tips of 2010 (So Far). How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? ‘Loser.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 15, 2010
    [2010] Lead Generation Programs That Work
    by Michael Brenner, July 15, 2010 Related Posts: Marketing Leads: Quality Vs. Quantity 5 Steps to Achieve Lead Generation ROI 11 Reasons Why Outbound Telemarketing Programs Fail Need to Drive Leads? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.
  • LOOPFUSE  |  THURSDAY, SEPTEMBER 9, 2010
    [2010] LoopFuse Integration for Drupal 6.x released « Loopfuse Marketing.
    released September 9th, 2010 by Richard Murdock We’ve had several requests for better LoopFuse integration with Drupal CMS version 6.x. released&# Martin Bittner says: September 12, 2010 at 10:06 am It sure would be nice to make it so it captures user registration as a new lead, so we can nurture it and all. LoopFuse ,Inc.
  • WEBBIQUITY  |  THURSDAY, MARCH 3, 2011
    [2010] Best Website Design Guides and Tips of 2010
    Things That Websites Need in 2010! Website design standards continue to evolve and grow more sophisticated. Tables are out; CSS is in. Flash is out (or should at least be used sparingly): HTML5 is (almost) in. Screen sizes now range from small smartphone screens to large, widescreen desktop monitors. Visual Website Design. No clipart here.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 25, 2010
    [2010] Bringing down the Twitter snobs
    It seems that Mitch Joel and I are becoming the Social Media Odd Couple.  I like Mitch. He’s smart. It’s just that I think he is so frequently wrong. Like in his latest post, “ Being a Twitter Snob is a Good Thing &# when he states “it annoys many people when they follow you on Twitter and you do not follow them back.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 9, 2010
    [2010] 20 of the all-time best Twitter bios
    Twitter biographies might be the ultimate creative-writing challenge. You have 160 characters to spin your personal story!  Here are 20 great mini-biographies that caught my eye and stole my heart.  Enjoy! QueenRania. A mum and a wife with a really cool day job…. Glinner. apologise in advance. oilman. TheMadHat. AllisonBatof. BittrBetty. The end.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, NOVEMBER 16, 2010
    [2010] 10 Marketing Trends for 2011
    2010 was the year social media exploded onto the marketing scene.  In 2011, it will evolve from experimental campaigns to social tactics that are fully integrated into the overall marketing strategy.  number of things happened in 2010 that set the stage for an explosion of mobile marketing in 2011.  Kenyon Blunt. Privacy wars heat up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 30, 2010
    [2010] The five elements of a perfect blog post
    “How do I create the perfect blog post?&#. That question by a young student stopped me in my tracks. After all, is there such a thing?  I had to dig deep on this question and turned to the qualities of my favorite bloggers to find some common themes.  They seem to fit for me — leave a comment and let me know how they land on you! 1.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 2, 2010
    [2010] Creating Engagement in B2B Marketing
    Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event. A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Creating Engagement. Measuring Engagement. Tweet This! Digg this!
  • SALES LEAD INSIGHTS  |  TUESDAY, APRIL 13, 2010
    [2010] Webinar Leads Demystified: Free webinar on April 28, 2010 at 2:00 pm EDT
    Wednesday, April 28, 2010 2:00 p.m. Wednesday, April 28, 2010 2:00 p.m. Don’t miss this complimentary webinar about turning webinar registrants and attendees into qualified, sales-ready leads. Webinar Leads Demystified: Best practices for leveraging both webinar registrants and attendees. EDT (11:00 a.m. nurturing best practices.
  • EVERYTHING TECHNOLOGY MARKETING  |  FRIDAY, OCTOBER 22, 2010
    [2010] It's Budget Season - B2B Marketing Budget Trends for 2011
    IDC Reports Slow Growth of B2B Tech Marketing Budgets On the same topic, IDC reports in the “2010 Tech Marketing Benchmark” study that technology marketing budgets are up 3.7% MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. this year over 2009. last year. last year. last year.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, NOVEMBER 3, 2010
    [2010] Can Lead Generation Become More than “Frosting and Cherries?”
    The State of Inbound Marketing 2010 survey Hubspot found that outbound leads cost an average of $332, compared with $134 per inbound lead from social media and web sites.  Kenyon Blunt. recently called on a client and he described his vision of lead generation as “frosting and cherries.”  Let me explain.  The Demise of Lead Generation.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, NOVEMBER 18, 2010
    [2010] Want a Bigger Marketing Budget? Send Less Leads to Sales
    If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. That’s a costly mistake. How much revenue could that potentially drive?
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 13, 2010
    [2010] Email Marketing Experts Expose All (Well, Great Tips Anyway)
    just ripped the cellophane off my newly redesigned DMNews magazine.  I’m already happy with the newly resized format of the magazine, but what caught my attention was the E-Mail Marketing Guide 2010 Supplement that came with October’s issue. DMNews 2010 Essential Guide to Email Marketing. Wendy Boyce. Resources: DMNews Online.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JULY 10, 2010
    [2010] A Simple B2B Marketing Framework
    We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. But that's content for another blog post.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 2, 2010
    [2010] B2B Search and Content Marketing: Getting Found by Prospects
    Consider a few data points that back this up: According to IDC's Third Annual Buyer Experience Study: Guidance for Sales & Marketing, released in April 2010, respondents rated "consumption of vendor content" as the most important part of their pre-purchase activities for IT products or solutions.
  • E-STORM  |  TUESDAY, DECEMBER 21, 2010
    [2010] Navigating the 2011 Display Advertising Landscape | e-storm.
    Not a surprise on the traditional print media front, according to eMarketer for the first time in 2010 online advertising bumped print newspaper advertising with projections to hit $25.8 Advertising Age reports since February 2010 the advertising and marketing agencies sector has added 24,400 jobs. billion over print ads $22.8
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 19, 2010
    [2010] The 4 C’s of B2B Marketing
    We’ve all heard about the four P’s of marketing. Product. Price. Placement. Promotion. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Share this on Facebook. Digg this!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 22, 2010
    [2010] 2010 The year in review: Do or Die
    2010 seemed to go by more quickly for me than any previous year I can recall. I was glad to see it come and just as glad to see it go. like to refer to 2010 as the “Do or Die” year. After what was a very challenging year in 2009, 2010 was a time to regroup, reorganize and move forward. No room for error. Do or Die!
  • WEBBIQUITY  |  MONDAY, JANUARY 10, 2011
    [2010] 36 (of the) Best Facebook Guides, Stats and Rants of 2010
    It started 2010 with roughly 350 million users and is now on its way to 600  million. 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far). It’s hard to overstate the impact of Facebook. So how does a marketer capitalize on this unruly and ever-changing platform to drive business results?
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 19, 2011
    [2010] Best Web Presence Optimization Guides and Tips of 2010
    Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Or maybe it just hasn’t caught on. Whatever. Don’t say those words!)  of the past year.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 15, 2010
    [2010] Customer Service is the New Marketing
    Related posts: 2010 – Welcome to the Age of Customer Service At the end of the last decade we saw Amazon. Zappos was founded in 1999 and sold to Amazon for $1.2 Billion Dollars just barely over ten years later. Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. Tweet This! Digg this!
  • WEBBIQUITY  |  MONDAY, DECEMBER 6, 2010
    [2010] How PR and Social Media Can Work Together
    Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Both are critical tools for dealing with bad news or crisis situations. Both require relationships with influential people in one’s industry to be effective. Since many (most?) Share this on Bebo. Digg this!
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [2010] 2010 B2B Marketing Budgets and Mix Trends Research
    Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. Or you can attend the MarketingProfs Business-to-Business Forum , May 3 through 5, 2010, in Boston, MA, were Forrester will jointly present more on this topic. " in the marketing mix. Not so.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JUNE 12, 2010
    [2010] Is Traditional B2B Marketing Dead?
    Earlier this week, I was on a panel at the WIT event "The Intersection of Marketing & Technology" in McLean, VA. One of the discussions was about the dramatic changes happening in B2B marketing today and what the future will hold. The question "Is traditional B2B marketing dead?" ignited a lively discussion.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 15, 2010
    [2010] Facebook Advertising Tricks for B2B Marketers
    If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it. Email this to a friend?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 21, 2010
    [2010] Get ready. Social scoring will change your life.
    There is an interesting, and perhaps alarming, trend brewing on the social media scene.  Take a look at a couple items in the news last week: The Palms Hotel in Las Vegas is providing perks to guests based on their Klout score (an assessment of social media influence)**. People are now curating lists of the most influential bloggers by Klout score.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, DECEMBER 21, 2010
    [2010] The Top 10 B2B Marketing Mistakes – And How to Avoid Them
    Tweet Download this free e-book now: The Top 10 B2B Marketing Mistakes. and How to Avoid Them , a Crowdsourced E-book compiled by Dianna Huff. My colleague, Mac McIntosh, and I asked our respective networks to send us the top ten B2B marketing mistakes they see other marketers making. The Top Three Mistakes? 1. No marketing strategy. 2. Yes and no.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 7, 2010
    [2010] Highlights from the 2010 Dreamforce Keynote: The Cloud Computing Event of the Year
    2010 product of the year from ReadWriteWeb and eWeek. Highlights from the 2010 Dreamforce Keynote: The Cloud Computing Event of the Year was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. It just ended minutes ago, and it was #awesome.  Of course, we reviewed cloud computing.  Philanthropy was also a big topic. 
  • HUBSPOT  |  WEDNESDAY, DECEMBER 8, 2010
    [2010] The Evolution of Search Engine Marketing [Dreamforce 2010]
    Yesterday, HubSpot's Vice President of Marketing Mike Volpe took the stage at Dreamforce 2010 , Salesforce.com's user conference in San Fransisco, to share insights about gaining visibility in search engine results pages for businesses. In his presentation, Volpe discussed marketers' addiction to advertising. Connect with HubSpot
  • WEBBIQUITY  |  MONDAY, MAY 24, 2010
    [2010] 11 Myths of Social Media Marketing
    Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media is so easy we can hire an intern to do it.
  • B2B LEAD BLOG  |  THURSDAY, JANUARY 28, 2010
    [2010] Challenges and Priorities to Consider for 2010
    In addition to starting the New Year with great optimism about the prospects for all of us marketers, I am excited and privileged to serve you as ReachForce’s new President.  Based on feedback from you, I plan to continue communicating within our present theme of lessons learned, insights and tips
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 29, 2010
    [2010] Sarah Evans: Social Media Allows Us to Break Boundaries
    What’s your vision for marketing/communications, on and offline for 2010 and onwards? She is also a guest writer for Mashable and runs her own blog at PRsarahevans.com. Finally, she shares a daily resource for PR professionals called Commentz. An interview. 1. What excites you most about the growth of social media? Don’t over think it.
  • B2BBLOGGERS  |  THURSDAY, DECEMBER 23, 2010
    [2010] Technology Naughty Vs. Nice In 2010
    Technology Naughty Vs. Nice In 2010 2. Secure is a global leading provider of security solutions, which are available through over 200 operators around the world and trusted in millions of homes and businesses. For the top B2B professionals, 9 to 5 is a myth. Unfortunately security is not always top of mind. 50 Ways To Make 2011 Rock 2.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, NOVEMBER 10, 2010
    [2010] Web Analytics + Customer Voice = 20/20 Vision.
    Andrew Lucyszyn. In this age of tweeting of every customer’s every impulse, and the power of exquisite multivariate tests to generate thousands of permutations, there is no shortage of data inputs that can drive a business’s reactions to, well, nearly everything. You can’t turn an A into a C when there was never an A in the first place. Tweet This!
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 9, 2010
    [2010] The Best Marketing Ideas of 2010
    This blog post will be written this month. Send your suggestions to jeff.ogden at findnewcustomers.com. thanks. Filed under: Demand Generation. Demand Generation
  • SOCIAL MEDIA B2B  |  THURSDAY, DECEMBER 23, 2010
    [2010] Top 10 Posts on Social Media B2B in 2010
    2010 has been a great year for SocialMediaB2B.com and we wanted to thank everyone for their support of this site by tweeting, re-tweeting, commenting and linking to their favorite posts. We still have a bit more planned for 2010, but we are looking forward to a great 2011. 11 B2B Social Media Predictions For 2010.
  • MI6 MARKETING AGENCY  |  SUNDAY, OCTOBER 24, 2010
    [2010] The Mi6 Tweekly: Week of October 18, 2010
    Chart: Top 3 marketing objectives for 2010 (Source: CSO Insights via/@mi6agency). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Monday. Video: The value of Twitter from a journalists point of view (Source: @itbusinessca). Tuesday.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, DECEMBER 3, 2010
    [2010] Measure Twice, Cut Once: 3 Essential Steps to Take Before Investing in Marketing Technology
    As 2010 draws to a close, it is time for all of us to reflect on all we have accomplished both on and off the job. It’s also a time to assess how our strategies to engage with customers are working and to develop the plans (and the hopefully the budgets!) to take it to the next level in 2011.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 7, 2010
    [2010] The 20 craziest things you can do on Twitter
    OK, we’ve heard all the great business success stories about connecting and learning through Twitter. But the human race is made up of all kinds of people and some of them have more important things to do. Bloody great idea. The cows at a Buttermine Farms near Woodstock, Ont., has more than 2,000  tweets since the project began in December.
  • ACQUIRING MINDS  |  MONDAY, MAY 17, 2010
    [2010] Destructive B2B Sales Practices
    There are a number of events that could perpetuate rather than reduce destructive sales practices: The Sales Funding Squeeze - According to IDC’s Tech Barometer, in 2010 investment in sales will again outstrip IT investment.    This gap between revenue and costs will pressure sales organizations to scrutinize training expenditures.   .
  • E-STORM  |  THURSDAY, MARCH 18, 2010
    [2010] We're on a roll! e-storm named one of 2010's Top B2B Agencies
    Cancel Reply Leave a Reply « The 4 Cs of Akin Arikan’s “Multichannel Marketing” It’s 2010. In that list, e-storm was among the top 49 interactive agencies with B2B expertise. We look forward to growing this side of our business in the coming months and years. So Why Are Search Marketers Still Using Unsophisticated Metrics?
  • MI6 MARKETING AGENCY  |  WEDNESDAY, DECEMBER 1, 2010
    [2010] The Mi6 Tweeklies: Weeks of November 15 & November 22, 2010
    TOP n: Top 25 Most Influential Hitech Execs of 2010. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Week of November 15.
  • LEADER NETWORKS  |  TUESDAY, SEPTEMBER 14, 2010
    [2010] Social Media Strategy Map: How To Find Your Way
    Calling all Balanced Scorecard practitioners and strategy executives, here is a Strategy Map to guide the Social Media / Social Business initiatives within your organizations. and pulled our approach and methodology into a Strategy Map. See the rest of the Wikipedia entry for more information. Each takes a different approach.
  • PAUL GILLIN  |  THURSDAY, JUNE 24, 2010
    [2010] How to Calculate Social Marketing ROI
    This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. My biggest concern is that these ideas are overly simplistic. They do assume that a company has a rich set of historical data to work with, which is often not the case. They include Indium Corp., EMC Corp. Of course not. 100,000. 200,000.
  • SALES LEAD INSIGHTS  |  MONDAY, FEBRUARY 8, 2010
    [2010] B2B Marketing University 2010 Kicks Off March 3rd in Washington DC
    If you are a B2B marketer, or are responsible for B2B lead generation, do not miss this half-day seminar on March 3, 2010 at the Westin Grand hotel in Washington, DC. This all new for 2010 session of B2B marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment.
  • B2B MARKETING ONLINE  |  TUESDAY, APRIL 27, 2010
    [2010] SMEs: the great disenfranchised audience of 2010?
    Regardless of who ultimately wins (won) the election, as co-owner of a small business, I’m frankly shocked by the fact that none of the political parties seemed to make any attempt to communicate with me as such. But no-one seemed interested in promoting themselves as being particularly pro-small business. Frankly I feel a bit disenfranchised.
  • CONTENT MARKETING FOR BI  |  TUESDAY, APRIL 13, 2010
    [2010] Will Social Media Replace Traditional Marketing?
    Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. Forrester’s 2010 study did show that e-mail, search marketing, and inside sales were the only tactics to show steady upward trends in both branding and lead generation. They’re wondering which activities they should be participating in.
  • FIFTH GEAR ANALYTICS  |  MONDAY, OCTOBER 11, 2010
    [2010] B2B Social Media: How to Leverage Your LinkedIn Profile
    Wendy Boyce. Social Media in the B2B space has become a hot topic lately. Companies are using the social space to get themselves found and attract new leads and business opportunities. recently shared this presentation on how to optimize your LinkedIn profile for search. and Bing. In the B2B space, social media isn’t just about your content.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 26, 2010
    [2010] Is The White Paper Dead for B2B Marketing?
    In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” And I tend to agree. Here is Bloom Group’s position on this [link]. Tweet This!
  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 16, 2010
    [2010] How To Build An Online Community
    Building online communities can be a richly rewarding experience for the organizations that create them and for the members who participate in them. But a common question is how to start! This need not be a daunting process and below are some of the key steps to getting your online community off the ground and thriving. Finally, look ahead.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, OCTOBER 15, 2010
    [2010] B2B Social Media Landscape Appears to Be Wide Open
    Resources: Fall 2010 Social Business Report:  NetProspex. Wendy Boyce. Currently working in the B2B social space myself, I have come to believe that many (or most) B2B companies have not grasped the relevance nor the value of social media usage as it pertains to their business. Then ask yourself:  What are they doing well? Tweet This!
  • SOCIAL MARKETING FORUM  |  FRIDAY, NOVEMBER 26, 2010
    [2010] Primer: Understanding Word-of-Mouth Marketing in the Social Media Age
    Word-of-mouth is not something new. People have always talked about their experiences, emotions, needs and also products, services and brands. With the arrival of interactive and social media the patterns, role and impact of word-of-mouth have changed. Warning: while you are reading this someone is talking about your business. Think about it.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 2, 2011
    [2010] Best Content Marketing Guides, Tips and Tactics of 2010
    How many times have you heard the expression “content is king?&# That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. Great content fills a need for both the consumer and the producer. by Savvy B2B Marketing.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 16, 2010
    [2010] Unified Marketing: Buzzword or Bellwether?
    Kenyon Blunt. The newest buzz-phrase to hit the marketing scene is Unified Marketing. If you’re like me, my first thought is that this is just some new spin on something old, like integrated marketing , relationship marketing or customer relationship management. What needs unifying in today’s marketing world?  Marketing Product Silos. What happens? 
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 25, 2010
    [2010] Could AT&T kill the iPhone Brand?
    According to a study conducted by Gartner , the first quarter of 2010 witnessed a whopping 707 percent increase in Android sales. humm Will 2010 be the Android Christmas?). Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010. Hear me out …. which cost a Best Buy employee his job for posting it.
  • INBLURBS  |  FRIDAY, NOVEMBER 26, 2010
    [2010] Monitor your social media in less than 10 minutes a day
    Social networking is very essential for today’s online business world. If you want to get success through your online blog it is essential that you get some social media help so that you can grow faster and get better profits. Online blog needs various marketing methods to get converted into big business. Facebook Insights. Google Analytics.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 22, 2010
    [2010] Top 10 Inbound Marketing Ebooks and Webinars of 2010
    As marketers around the world prepare for the budgeting, planning, and execution that will happen in the New Year, the team here at HubSpot has been busy looking at data from 2010. After crunching the numbers, we have determined our 10 most popular webinars and ebooks of 2010. Top 10 Inbound Marketing Ebooks and Webinars of 2010. 1.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 26, 2011
    [2010] Best SEO Guides, Tips and Resources of 2010
    Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. The Art and Science of SEO Site Audits [Best of SEW 2010 #10] by Search Engine Watch. ** 5 Stars. Eric Enge reviews some of the most impactful changes for search optimization in 2010 (e.g., What common SEO mistakes are critical to avoid?
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 8, 2010
    [2010] The Mi6 Tweekly: Week of August 2, 2010
    Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. No Tweets – Canadian Holiday. Tuesday. Hashtags & Justin Bieber. Source:eROI via/@eMarketer). Friday.
  • B2B IDEAS @ WORK  |  MONDAY, NOVEMBER 29, 2010
    [2010] B2B Marketing Events Around The World - Dec 2010
    December 1-2, iStrategy 2010 Singapore Singapore: Analyze the current market growth, which are the latest platform to emerge and their impact and potential to be used in brand building. December 6-9, Dreamforce 2010 San Francisco, California: More than 20,000 fans will gather at this 8th annual user and developer conference.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, NOVEMBER 10, 2010
    [2010] 5 Things You Shouldn’t Expect from Marketing Automation
    Marketing automation is becoming a vital tool in today’s B2B space, as more marketers need to gain a better understanding of their customers’ buying cycles and increase their ROI from every campaign. Define buyer personas. For your marketing and sales efforts to succeed, you need to understand your buyers’ challenges.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, DECEMBER 22, 2010
    [2010] 9 Building Blocks of a Social Media Strategy.
    Your social media marketing will be far more effective if it begins with a well thought out strategy that looks further down the road and focuses on the bigger picture. Your social media marketing will be far more effective if it begins with a well thought out strategy that looks further down the road and focuses on the bigger picture.
  • MI6 MARKETING AGENCY  |  SUNDAY, SEPTEMBER 12, 2010
    [2010] The Mi6 Tweekly: Weeks of August 30 and Sept 6, 2010
    Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: How and where U.S. Tuesday – Friday. Summer Holidays. Monday. Labour Day Holiday. Tuesday. Friday.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, DECEMBER 16, 2010
    [2010] Who Won the 2010 Top Sales Awards?
    Thank to everyone who voted for me in the 2010 Top Sales Awards.     This award recognizes the people who have really made a difference in the sales space during 2010. Your support made a huge difference in the results, as you'll see in the results below. Your vote of confidence in my work is humbling. Top Sales 2.0
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 28, 2010
    [2010] Why Facebook is more important than your house
    “What’s going to be the next Facebook?&#. love debating the implications of social media trends with my students and this question comes up a lot.   . My short answer is “There isn’t going to be one&# … a response which always results in surprised and confused faces! The psychology of Facebook. It’s a lifestyle.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 10, 2010
    [2010] Is social media creating a generation of cowards?
    I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&#   My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. in the 1960s. The end of human social skills? Tweet This!
  • B2B LEAD GENERATION BLOG  |  TUESDAY, DECEMBER 14, 2010
    [2010] The More B2B Marketing Changes, the More It Stays the Same
    I’m back from presenting at the Cisco Partner Velocity Conference in Barcelona; the experience was every bit as meaningful and memorable as I thought it would be. You see, I turned 40 there and brought my family along to celebrate. It was a great experience for all of us. Barcelona is a beautiful city. How do we measure ROI of marketing programs?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 18, 2010
    [2010] How to Choose a Social Media Listening Platform for B2B Marketing
    In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. But what if you don’t have a listening platform? This one is the real kicker.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 14, 2011
    [2010] 33 (of the) Best Marketing Strategy Guides and Insights of 2010
    Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. C. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. 2010: Social Network Advertising and Marketing Outlook by Brian Solis. What are our key objectives for social media marketing? Was he prescient or just playing it safe?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 9, 2010
    [2010] B2B Marketers Fate Rests in the Hands of a Few
    Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Hear me out …. What percent of your budget?
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [2010] Top 37 B2B Marketing Posts and Hot Topics August 2010
    And the hot topics this month are pretty interesting as well - see at the bottom.  So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) August 3, 2010.
  • EVERYTHING TECHNOLOGY MARKETING  |  MONDAY, OCTOBER 18, 2010
    [2010] Top-7 Challenges for B2B Marketers
    Especially the top-3 challenges have grown significantly from 2009 to 2010: 1) Generating high-quality leads (from 69% in 2009 to 78% today) - Today's B2B marketers are tackling this issue with processes and technologies such as marketing automation and lead scoring in an attempt to only deliver qualified, truly sales ready leads.
  • MI6 MARKETING AGENCY  |  TUESDAY, OCTOBER 19, 2010
    [2010] CSO Insights Lead Generation Report Summary
    The 2010 CSO Insights Lead Optimization Report is a key research piece we used in our recent Mi6 Briefing: Marketing, Lead Generation and Selling to CIOs. The realities of the current economic environment have shot this to number one for 2010, as indicated by over 91% of the current study participants. Key 2010 Objectives.
  • LEAD VIEWS  |  THURSDAY, DECEMBER 30, 2010
    [2010] B2B Marketing & Lead Generation predictions for 2011!
    2010 saw many interesting trends in the space of B2b online Marketing and Lead generation. According to a recent eMarketer report, in 2010 marketers put more money into online advertising than newspapers, with online marketing budgets touching a whooping $26 billion. Photo courtesy – Yahoo Finance.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 7, 2010
    [2010] LinkedIn Search Optimization (LSO) Critical for B2B Marketers
    10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. For B2C or B2B Marketers this was a huge revolution. The results you get may surprise you.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 9, 2010
    [2010] Social Media Budget Ratio in B2B Marketing
    They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. So here is my take …. Take for example your classic white paper.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 31, 2011
    [2010] The Best B2B Marketing Ideas of 2010
    B2B Lead Generation | The Best B2B Marketing Ideas of 2010. The final standings in the best B2B marketing idea of 2010 are: 4. Check out the Behind the Scenes post here) In addition, yours truly, the  B2B lead generation expert, the Fearless Competitor, appeared live on HubspotTV on November 19, 2010. Stay tuned. Juan Eloqua.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 26, 2010
    [2010] Social media and the big conversation “fail”
    I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about. would have heard the coughing. would have asked her about it.
  • FOLLOW THE LEAD  |  MONDAY, JULY 19, 2010
    [2010] Price of permission-based b-to-b e-mail continues to fall
    The average price of permission-based e-mail list rentals decreased from $288 per thousand in 2009 to $279 per thousand in 2010, according to Worldata’s Summer 2010 List Price Index. Some relief, if you can call it that, for b-to-b b marketers who are strapped for budget. For the full press release, including charts, please click here.
  • FOLLOW THE LEAD  |  MONDAY, JULY 19, 2010
    [2010] Price of permission-based b-to-b e-mail continues to slide
    The average price of permission-based e-mail list rentals decreased from $288 per thousand in 2009 to $279 per thousand in 2010, according to Worldata’s Summer 2010 List Price Index. Some relief, if you can call it that, for b-to-b b marketers who are strapped for budget. For the full press release, including charts, please click here.
  • EVERYTHING TECHNOLOGY MARKETING  |  MONDAY, MAY 24, 2010
    [2010] The Brave New World of B2B Marketing - Are You Ready?
    Your B2B markets are changing rapidly. It is now harder than ever for B2B vendors to get the attention of our audiences. Power Shift Knowledge is power, and the balance of power is clearly shifting from vendors to the customer. B2B buyers are more sophisticated than ever. Now imagine the information customers are finding is yours.
  • B2BMARKETINGSMARTS  |  TUESDAY, JULY 13, 2010
    [2010] 3 Great B2B Marketing Ideas I Read in (OMG) Print Media.
    In the article, Chris compares the results of the “InformationWeek Analytics 2010 Global CIO Survey&# with last year’s survey, providing the following insight that should guide our current messages for selling to this target: Here is what 333 IT executives said about their “Innovation Plans for 2010.&#.
  • SAVVY B2B MARKETING  |  WEDNESDAY, SEPTEMBER 15, 2010
    [2010] New Study Reveals 3 Things You Can Learn from Effective Content Marketers
    Hop on over the Content Marketing Institute to get your free copy of B2B Content Marketing: 2010 Benchmarks, Budgets and Trends and check out the major findings of the study. Today, we released the results. Effective marketers segment content by the buying cycle. Effective marketers have executive buy-in. If not, start there.
  • CONNECT THE DOCS  |  TUESDAY, JULY 6, 2010
    [2010] Social Media Goes Corporate
    asked Dave Fleet "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Dave Fleet's Marketing Prediction for 2010. Dave Fleet's Marketing Action for 2010. 2010 Content Marketing Trends and Predictions. Dave Fleet. Blog Dave Fleet Twitter davefleet.
  • MI6 MARKETING AGENCY  |  THURSDAY, SEPTEMBER 23, 2010
    [2010] Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs
    Mi6 briefing – sep 2010 v2. North American/European B2B Social Technographics® Online Survey (Forrester, 2010) [blog post]. Vendor – CIO First Contact: Smarter Approaches for Vendors Seeking to Connect with CIOs (CIO Executive Council/Turner DeVaughn Network, 2010) [complimentary executive summary]. What this Brief Covered.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JULY 20, 2010
    [2010] Evaluating Marketing Automation - 10 Questions To Ask
    The market for marketing automation software is doing very well these days. This has lead to an unprecedented variety of options for marketers to choose from, and the range of options can be dizzying. While many of the discussions can focus on software and feature/function comparisons, this is only one element of success. How will these be handled?
  • FIFTH GEAR ANALYTICS  |  MONDAY, OCTOBER 25, 2010
    [2010] Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand
    Martha Bush. We’ve been talking a lot at SIGMA Marketing Group recently about the end benefit we deliver to our clients.  Our paradigm has shifted from just acquisition and retention.  Today we need to think about every stage of the customer relationship and how we can coordinate and optimize each to improve the overall value of the customer. Share.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 10, 2010
    [2010] Mapping Content to the Sales Funnel AND Buyer types
    You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! would love to know.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 3, 2011
    [2010] What was the best B2B Marketing Idea of 2010?
    We’re publishing our ideas on which is best each Friday for four weeks, but we want to hear from you. Whom do you think has the best idea?
  • SALES LEAD INSIGHTS  |  MONDAY, JUNE 21, 2010
    [2010] What B2B marketing automation is all about, and why you should care: An Executive Breakfast Briefing near Boston on June 29, 2010
    Interested in learning more about B2B marketing automation and how it may benefit your company? What B2B marketing automation is all about, and why you should care. Presented by AcquireB2B, a division of Mac McIntosh, Inc. Date: June 29th. Time: 8:30 am to 10:00 am. Location: Waltham, MA. Information and Registration. And only do what works.
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