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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 15, 2010
    [2010] SEO success for your blog in 10 easy steps
    If you’re like me, when it’s time for the holidays, your mind turns to one thing:  Search Engine Optimization.  Now I don’t mean to be a buzz-kill, but SEO strategies seem to be multiplying like Justin Bieber fan sites.  So before you overdose on eggnog, I have some homework for you over the holidays. Difficulty – 2. Priority – 10.
  • SAZBEAN  |  MONDAY, OCTOBER 18, 2010
    [2010] 13 Twitter Tips for Increasing Engagement
    A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. They set up their Twitter account, tweet a few times and wonder why no one responds. While it’s ok to post your blog posts to Twitter, etc., people are only going to listen if you provide valuable content. Don’t spam!
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 2, 2010
    [2010] B2B Search and Content Marketing: Getting Found by Prospects
    Consider a few data points that back this up: According to IDC's Third Annual Buyer Experience Study: Guidance for Sales & Marketing, released in April 2010, respondents rated "consumption of vendor content" as the most important part of their pre-purchase activities for IT products or solutions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 9, 2010
    [2010] 20 of the all-time best Twitter bios
    Twitter biographies might be the ultimate creative-writing challenge. You have 160 characters to spin your personal story!  Here are 20 great mini-biographies that caught my eye and stole my heart.  Enjoy! QueenRania. mum and a wife with a really cool day job…. Glinner. apologise in advance. oilman. TheMadHat. AllisonBatof. BittrBetty. maxxhendriks.
  • SAZBEAN  |  TUESDAY, DECEMBER 28, 2010
    [2010] Best of 2010 – How-To: Setup Social Media Monitoring in HootSuite
    2010 in Review! original on social media monitoring posted September 13, 2010) A vitally important part of achieving success with social media is responding when someone does reach out to you. We’re posting the best articles of the year to help you get 2011 off to the right start! Check for the Mentions stream under your profile.
  • SAZBEAN  |  THURSDAY, DECEMBER 23, 2010
    [2010] Best of 2010 – How-to: Use Netvibes for Social Media Monitoring
    2010 in Review! original on social media monitoring posted September 24, 2010). We’re posting the best articles from the year to help you get 2011 off to the right start! Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light.
  • SOCIAL MARKETING FORUM  |  MONDAY, DECEMBER 6, 2010
    [2010] Social Media Marketing Metrics Explained
    Social media marketing is a broad term that covers many underlying forms of marketing and measuring it requires a cross-channel, integrated and customer-centric process. However, one can also look at social media measurement from a vertical perspective, while not forgetting the main overall goals and integrations.
  • WEBBIQUITY  |  TUESDAY, MARCH 9, 2010
    [2010] The One Effective Use of Facebook for B2B Marketing
    TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. If it were a country, it would be the third most-populous on earth , behind only China and India. Not even close.
  • MARKETING INTERACTIONS  |  MONDAY, SEPTEMBER 20, 2010
    [2010] When Thought Leadership Isn't
    Many B2B marketers cite a goal of their content marketing programs as establishing their company as thought leaders in their marketplace. This is an admirable goal, as prospects are looking for experts, not just products or solutions. However, becoming a thought leader takes a bit more effort than you may think. Innovative Ideas - Innovative = New.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 2, 2010
    [2010] B-to-B Marketers: Social Networks Top Priority for 2010
    Top marketers worldwide agree that digital will increase in 2010. 81% of the brand executives surveyed expected an increase in digital projects in 2010. This entry was posted on Tuesday, March 2nd, 2010 at 9:00 am and is filed under Marketing Trends , Social Marketing. B-to-B Marketers: Social Networks Top Priority for 2010 [.]
  • B2BMARKETINGSMARTS  |  TUESDAY, JULY 13, 2010
    [2010] 3 Great B2B Marketing Ideas I Read in (OMG) Print Media.
    In the article, Chris compares the results of the “InformationWeek Analytics 2010 Global CIO Survey&# with last year’s survey, providing the following insight that should guide our current messages for selling to this target: Here is what 333 IT executives said about their “Innovation Plans for 2010.&#.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, OCTOBER 5, 2010
    [2010] Top 56 B2B Marketing Posts for September 2010
    Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. B2B Voices , September 1, 2010 Image via CrunchBase. B2B Marketing Online , September 20, 2010 But surely it must be?
  • CONTENT MARKETING FOR BI  |  MONDAY, FEBRUARY 15, 2010
    [2010] Visualizing Olympic Information
    Tags: BI 2010 Winter Olympics curling data visualization figure skating hockey infographics medals Tufte
  • INBLURBS  |  FRIDAY, NOVEMBER 26, 2010
    [2010] Monitor your social media in less than 10 minutes a day
    Social networking is very essential for today’s online business world. If you want to get success through your online blog it is essential that you get some social media help so that you can grow faster and get better profits. Online blog needs various marketing methods to get converted into big business. Facebook Insights. Google Analytics.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, DECEMBER 31, 2010
    [2010] Sales Prospecting Perspectives YEARLY Recap - 2010
    In the spirit of New Years, rather than doing a weekly recap I put together a recap of our top 5 blogs for 2010! Happy New Year Everyone! So take a look and let me know what you think! Were there any other ones that you enjoyed this year? July 1 st - Incentive Ideas for Your Inside Sales Teams. ” 4. A great piece by Chris Lang.
  • SMASHMOUTH MARKETING  |  SUNDAY, NOVEMBER 29, 2009
    [2010] B2B Marketing Predictions for 2010 - Reflections
    She asked a bunch of B2B marketing experts for their predictions for 2010. Hit the ground running in 2010. I recently was asked to participate in Ambal Balakrishnan's ( @ambal ) ebook, to be published at year'd end and then available from her blog, Connect the Docs. Do your bonuses share quota? Are you measuring everyting? Too bad.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 19, 2010
    [2010] Real Examples of Social Media ROI
    Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Here’s what I found. also found plenty of insightful content that doesn’t include specific numbers.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, DECEMBER 22, 2010
    [2010] 9 Building Blocks of a Social Media Strategy.
    Your social media marketing will be far more effective if it begins with a well thought out strategy that looks further down the road and focuses on the bigger picture. Your social media marketing will be far more effective if it begins with a well thought out strategy that looks further down the road and focuses on the bigger picture.
  • INSIGHTIQ BLOG  |  TUESDAY, JANUARY 11, 2011
    [2010] Analytics: 2010 in review and 2011 predictions
    Now that we rang in the New Year, I thought we should take a look back on a few major 2010 analytic landmarks and then look ahead into 2011. 2010 in Review. No change here in 2010 so why is this on the list?  Consolidation: Analytic consolidation continued to be highlighted by IBM's purchase of Unica , Netezza and Coremetrics. 
  • MARKETING GENIUS BLOG  |  FRIDAY, MAY 7, 2010
    [2010] 9 Social Listening & Tracking Tools
    Here is a list of 9 social media tracking and monitoring tools. Some are paid-for and some are free. Many can be used together, and some integrate with others to maximize efficiency, tracking and response time. Enjoy, and do let us know of others you think should be on this list. Radian6. This is a paid listening service. Radian6 has a ?exible
  • AD YOUR COMMENT HERE  |  FRIDAY, DECEMBER 31, 2010
    [2010] Top Other Side Group Posts of 2010
    Emotional Brand – it’s also important ( 13 July 2010 ) – A discussion on the increased importance of the emotional component of your brand. Strategy, Tactics and Flexibility ( 9 November 2010 ) – A frank discussion on how tactics and strategy work in marketing plan. Thanks for being here with us! Blogroll
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 20, 2010
    [2010] Social Media Use by Job Function Stats – Indicates Need to Change.
    In a previous post we looked at the top 25 industries using social media , as presented in the NetProspex Fall 2010 Social Business Report.  Resources: NetProspex Fall 2010 Social Business Report. Wendy Boyce. In that report, there is also a section on social media usage by job function. The proof is in the numbers.  Tweet This!
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 9, 2010
    [2010] Social Media Marketing Strategies for 2010
    Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. The lessons? Share this on del.icio.us. Digg this! Tweet This!
  • FEARLESS COMPETITOR  |  SUNDAY, JANUARY 2, 2011
    [2010] 2010 in review for Fearless Competitor
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 28, 2010
    [2010] Why Facebook is more important than your house
    “What’s going to be the next Facebook?&#. love debating the implications of social media trends with my students and this question comes up a lot.   . My short answer is “There isn’t going to be one&# … a response which always results in surprised and confused faces! The psychology of Facebook. It’s a lifestyle.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 10, 2010
    [2010] Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.
    Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? in 2010, essentially flat in 2010. More good news is that 2010 is far better than 2009, with a weighted global average reduction in IT budgets of 8.1% Gartner reduces IT Spending Outlook for 2010, but. cut in operating budgets.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 29, 2010
    [2010] 4 CEO Priorities in 2010
    Price WaterhouseCoopers recently released their 13th annual Global CEO survey. Thanks for Arthur Clark of Clark Search Group for sharing it.) But my busy readers don’t have time to read the whole report, so I share the 4 key points here.  ’ You’ll get key take-aways quickly. Smarter Growth. Cost-Cutting. Managing Risk. Retrenching.
  • MARKETING INTERACTIONS  |  MONDAY, OCTOBER 25, 2010
    [2010] Sending an Email Is NOT Nurturing
    I just saw a Tweet come through the stream from the Marketing Sherpa B2B Summit that reads: So if sending an email isn't nurturing what is? b2bsummit. Lead nurturing is about providing the right content at the right time that addresses a problem that a prospect is focused on (or at least considering)  solving. As can virtual events.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 1, 2010
    [2010] 13 questions about social media and thought leadership
    Earlier this week I participated in one of MarketingProfs’ TechChats (just do a Twitter search on the #TechChat hashtag to find the dialogue). It’s a warm-up for the great dialogues we’ll be having at MarketingProfs’ SocialTech conference later this month in San Jose, where I’ll be speaking about social media and the B2B buying process. can’t wait.
  • THE EFFECTIVE MARKETER  |  THURSDAY, OCTOBER 14, 2010
    [2010] B2B Marketing Summit Shows Old Problems Persist
    This entry was posted on Thursday, October 14th, 2010 at 9:05 am and is filed under Communication , Content Marketing , Marketing Planning , Marketing Strategy , Online Marketing. First of all, what is this summit? Sometimes we just need to be reminded of the obvious so that we can focus on the essential. Like Be the first to like this post.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 11, 2010
    [2010] Twitter success stories: Explaining the ROI of Twitter
    Measurement and ROI are constant themes in the social media world.  How do you PROVE the value of Twitter?  Like most questions in business, the answer is, “it depends,&#   but I’d like to offer a couple practical ideas that might help you when this inevitably comes up at your company. First, let’s establish a crucial point.
  • WEBBIQUITY  |  MONDAY, OCTOBER 25, 2010
    [2010] 100+ Blog Directories and RSS Sites for Promoting Your Blog
    Over time, the top source of traffic for most blogs is search. The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. social networking profiles, social bookmarking sites, other bloggers). charging for inclusion). Preparation: What You’ll Need First.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, DECEMBER 8, 2010
    [2010] The Two Second Rule
    How long do you have to make an impression when you engage visitors online? Whether it's welcoming a visitor to your site or social presence, the answer seems "not very long at all". But, exactly how long do you have to make visitors “Think, Feel, Do”?!
  • PAUL GILLIN  |  THURSDAY, DECEMBER 16, 2010
    [2010] The End of ‘Social Media’
    This is the time of year when a lot of people make predictions. ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. Stunning. Barnum, BTW).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 17, 2010
    [2010] What is Social Media’s Next Big Thing?
    One possible answer:   The Enterprise. No, no. Not the Star Trek kind of Enterprise (although that would be pretty cool). I mean using social media technologies internally, within the large company kind of enterprise. I’m often asked what I think the next big thing in social media might be.  Information sharing and education. Collaboration.
  • MARKETING INTERACTIONS  |  SATURDAY, APRIL 17, 2010
    [2010] The Difference Between B2B Leads and Personas
    B2B marketers have relied on lead definitions to define their marketing programs for years. Some definitions are more complete than others. The biggest disconnect for companies is that a marketer's definition of a lead can often be quite different than how sales defines what they need to accept a lead as qualified for follow-up. Industry.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 4, 2010
    [2010] 2010: Will Your Biz Fight or Flourish?
    Coming off of a week away from the social media buzz and babble, I find that I'm starting 2010 with a greater sense of clarity about the kind of work I want to do and the way I want to do it. After a week off, it's back to the grind stone for this Savvy Sister. Schaefer entitled "Does Amanda Chapel Matter?" More posts by Jamie
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, APRIL 8, 2010
    [2010] 5 Steps to B2B Marketing Success
    By Holger Schulze Major shifts are taking place in B2B marketing that started a few years ago but have accelerated in recent months – in the marketplace as well as inside vendor organizations. Prospects and customers are becoming more sophisticated and better informed than ever before. Customers are are in the driver’s seat today. Time to get read
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, NOVEMBER 16, 2010
    [2010] Social Media in B2B Marketing - Survey Results
    The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. The survey generated over 270 responses from B2B marketers - and the results are in! What is your experience with social media in B2B
  • B2BMARKETINGSMARTS  |  TUESDAY, FEBRUARY 9, 2010
    [2010] To make big B2B marketing strides in 2010 — go lateral.
    B2B marketers should not abandon linear marketing, but to make big strides in 2010 and beyond, they should try going lateral. These days, however, companies are running out of ways to cut costs and have reached the bare bones of personnel. So what’s next? suggest an exercise in lateral marketing. What is lateral marketing?
  • B2B IDEAS @ WORK  |  TUESDAY, OCTOBER 12, 2010
    [2010] 40 Bite-sized Insights from the 2010 Inbound Marketing Summit
    You can’t help but be impressed by the “new marketing” thought leaders in the Boston area, our hosts for last week’s annual Inbound Marketing Summit (IMS). Their capacity for pushing new ideas is matched only by their spirit for sharing. ” • “You have to engage the people who will engage others.”
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 16, 2010
    [2010] Social Media Lead flow in B2B Marketing
    Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. The best way to watch for expressed needs is to look for keywords often used to describe those needs. Tweet This!
  • MARKETING INTERACTIONS  |  TUESDAY, AUGUST 31, 2010
    [2010] Are B2B Marketers Missing the Point?
    Marketing Sherpa released this chart today about the processes B2B marketers are using to manage prospects across their buying cycles. What concerns me is the percentage of marketers who've labeled these processes as non-priority items and assigned them to purgatory. In my opinion, these marketers may well be the next to experience purgatory.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 19, 2010
    [2010] Social Customer Support delivers Strong ROI
    In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place! This is why they find it hard to see results that make for a strong ROI. Tweet This!
  • LEADSLOTH  |  TUESDAY, AUGUST 10, 2010
    [2010] Will Marketing Automation Be Free?
    Today Genius.com announced a free version of their Marketing Automation system. Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. What does this mean for companies interested in adopting Marketing Automation? How Much Is Free? Genius.com. Users. unlimited. Emails / month. 5,000. 2,500. 2,500.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JULY 14, 2010
    [2010] What was Linkedin Thinking?
    Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Linkedin Group Managers, Linkedin Product Managers, Community Managers. In October 2009, Rick Stomphorst and I founded Silicon Halton a grassroots “ unassociation &# for Hitech entrepreneurs, companies and professionals in the Halton Region in Ontario, Canada.
  • CK'S B2B BLOG  |  SATURDAY, MAY 22, 2010
    [2010] A 3-Point 'Recycling' Framework For B2B Thought Leadership: Repurpose, Repackage, Refine.
    Diving into social media and mobile media can be quite daunting for B2Bs. After all, it's an entirely new way of marketing, communicating, engaging and selling. The tools may be easy, but the environment is complex. One-way messaging habits are now moot as these new media call for two-way (and multi-way) communications with our audiences.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 22, 2010
    [2010] 2010 The year in review: Do or Die
    2010 seemed to go by more quickly for me than any previous year I can recall. like to refer to 2010 as the “Do or Die” year. After what was a very challenging year in 2009, 2010 was a time to regroup, reorganize and move forward. 2010 was a year like I have not seen in our over eight years in business.
  • MI6 MARKETING AGENCY  |  MONDAY, SEPTEMBER 6, 2010
    [2010] The Mi6 Chart Toppers, August 2010
    In August 2010, 29 charts were shared which were viewed 6,775 times. The mi6 chart toppers, aug 2010. Author: Teresa Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Each month Chris Herbert, founder and CMO of Mi6 shares charts from various sources with his network.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 2, 2010
    [2010] Google and Bing reveal that social influence bumps search engine results
    Last week I authored a post suggesting that social scoring – determining your influence based on numbers of followers and other criteria — may have a growing impact on your personal effectiveness, your career, and how companies treat you as a customer in the future.  Bing: We do look at the so cial authority of a user. Bing : Yes.
  • CK'S B2B BLOG  |  MONDAY, SEPTEMBER 20, 2010
    [2010] Mobile Marketing: Resources To Get Your Marketing Aligned With Your Mobile Audiences.
    Last week I had the honor of presenting on both social media and mobile media at Optimization Summits in Dallas and I wanted to take this post to share the mobile marketing presentation I created for the event. as well as a groundbreaking mobile-marketing guide that aired last week from the team at 360i. or spread all over the globe.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 7, 2010
    [2010] The 7 Burning B2B Social Media Questions
    Share: Read more from Social Media B2B Marketing , Social Media 7 Comments Post a comment Paige ONeill Jun 9 2010 Great post, Michael. Michael Brenner Jun 9 2010 Thanks Paige. Claire Chapman Aug 26 2010 An interesting post and I like the analogy of the B2B dance. Michael Brenner Dec 22 2010 I appreciate the inclusion.
  • ANYTHING GOES MARKETING  |  MONDAY, OCTOBER 18, 2010
    [2010] 5 Corporate B2B Blogs That You Should Copy
    The importance of blogs in your B2B marketing mix can't be overlooked. Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. However, anyone that can open a.
  • MI6 MARKETING AGENCY  |  SUNDAY, DECEMBER 5, 2010
    [2010] The Mi6 Tweekly: Week of November 29, 2010
    November 30, 2010 Infographic: The History of the Internet t Al Gore invent the Internet? Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Monday. Chart: Top 5 Social Media Goals for US Companies (Source: SmartBrief via@eMarketer).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 26, 2010
    [2010] Social media and the big conversation “fail”
    I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# It’s making me pause and reflect on what we’re really all about here on the social web. What I’m about. I hadn’t even talked to her on the phone. Want to talk?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 28, 2010
    [2010] 2011 Social Media Forecast: Digging deeper
    Facebook have been dipping its toe into micro payments in 2010 by giving out free credits to help condition customers use the new credit system. It’s traditional to make predictions for the upcoming year but I hate being traditional.  Yet … it’s just too irresistible — so much happening! But we already know that.
  • SALES LEAD INSIGHTS  |  TUESDAY, APRIL 13, 2010
    [2010] Webinar Leads Demystified: Free webinar on April 28, 2010 at 2:00 pm EDT
    Wednesday, April 28, 2010 2:00 p.m. Wednesday, April 28, 2010 2:00 p.m. Don’t miss this complimentary webinar about turning webinar registrants and attendees into qualified, sales-ready leads. Webinar Leads Demystified: Best practices for leveraging both webinar registrants and attendees. EDT (11:00 a.m. nurturing best practices.
  • WEBBIQUITY  |  TUESDAY, MAY 4, 2010
    [2010] How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity
    One of the primary reasons most blogs are abandoned is that it takes time to build an audience. It’s demotivating to spend hour upon hour crafting sparkling prose that reveals your most profound industry insights and most valuable guidance, only to see that after weeks of effort, your blog is attracting only a handful of readers per day.
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 25, 2010
    [2010] The Mi6 Tweekly: Week of July 19, 2010
    Search marketing to drive internet ad expenditures: Highlighting the importance of B2B online marketing, ZenithOpt… Dematic Recognized in DemandGen Report’s 2010 Sales & Marketing Alignment Awards: The Annuitas Group is the leadin… Tuesday. Monday. This is in addition to the ones I send manually. Think SPOC! Some tips.
  • MARKETING INTERACTIONS  |  THURSDAY, OCTOBER 14, 2010
    [2010] When B2B Buyer's Needs Don't Create Demand
    What do you do whenever someone says, "Don't do that" or "You need to."? "? If you're anything like me, you go try to do what you've been told not to or you refuse to do whatever it is someone has said you "need to do." In fact, I bet—depending on the source—that many of us still react that way today.
  • EVERYTHING TECHNOLOGY MARKETING  |  SUNDAY, AUGUST 22, 2010
    [2010] A Framework for B2B Customer Segmentation – Part 1: Why Segment Your Market?
    Marketing segmentation is about subdividing markets into segments of customers that have similar needs and behaviors. This way, vendors can optimize their product offering, marketing, and sales approach to meet the specific requirements of the segment better and more cost efficiently than the competition. In short, they are more profitable.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 11, 2010
    [2010] Top Takeaways From Blogwell Philly 2010
    Share: Read more from Social Media Blog , Blogwell , Marketing Innovation , Social Media , Social Media Campaigns 1 Comment Post a comment Trackbacks & Pingbacks BlogWell 2010: SAPs Social Media Strategy | SAP Web 2.0 This was my first effort as a “Live-Blogger&# and I hope the speakers feel that I captured their presentations well.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 21, 2010
    [2010] 78 Questions to Ask Before Launching a Blog
    So, you've decided to launch a blog for your business. Congratulations! Welcome to the exciting worlds of content marketing and social media - all wrapped up into one bundle of bloggy joy that will require your nurturing attention for a long time to come. It's not exactly the same as giving birth, but it's not that different either. Got it?
  • REPUTATION TO REVENUE  |  THURSDAY, MARCH 11, 2010
    [2010] Social media and thought leadership: The virtuous circle for B2B marketing
    As B2B marketers invest more money and time in both thought leadership and social media, they risk missing a great deal of potential benefit they can achieve by bringing the two together in a holistic way. This all seems fine, but I think it's far too limited a view. Social tools make these collaborations far easier and more affordable to manage.
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 16, 2010
    [2010] Three Models For Online Communities And How To Tell The Difference
    Online community is like world peace – everyone thinks it is a good idea but it means something different to each person. Companies frequently encounter a core problem when planning an online community; the key stakeholders each hold different views of what the community will be like and what it will accomplish once it is launched.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 28, 2010
    [2010] Can Twitter be used as a workplace tool?
    A recent research study by IBM indicates that micro-blogging sites like Twitter can be a powerful internal workplace communications tool. The study analyzed more than 5,000 microblog posts from a group of IBM employees who used both a proprietary internal tool to post and Twitter to post externally. BlueTwit was also used for social purposes.
  • CK'S B2B BLOG  |  SUNDAY, MAY 16, 2010
    [2010] Want ROI From Today's Technologies, Marketers? Don't Just Show Up (participation), Step It Up (innovation).
    Many B2B marketers advocate for companies to integrate emerging technologies into the marketing mix. Naturally, I count myself among them. My argument for integrating these media is rooted in what innovation really means, and why it makes all the difference in levels of ROI. articipation in these media keeps your brand relevant. Check! Check! Check!”
  • FIFTH GEAR ANALYTICS  |  MONDAY, DECEMBER 27, 2010
    [2010] 10 Trends for Financial Services Marketing in 2011.
    SIGMA Marketing Group CEO, Kenyon Blunt, recently gazed into his crystal ball and posted a blog (10 Marketing Trends for 2011) identifying what he saw as some of the top marketing trends for 2011.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JANUARY 5, 2011
    [2010] SIGMA Marketing’s Top 10 Blog Posts of 2010.
    2010 has been an exciting year for digital and database marketers. In keeping with that, here are the ten most read blog posts on Fifth Gear Analytics from 2010. It's an interesting mix of articles, but you can see by the list below, B2B social media and web analytics seem to be a priority
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [2010] 2010 B2B Marketing Budgets and Mix Trends Research
    Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. Or you can attend the MarketingProfs Business-to-Business Forum , May 3 through 5, 2010, in Boston, MA, were Forrester will jointly present more on this topic. Tim Harmon will likely publish on this data.)
  • PAUL GILLIN  |  FRIDAY, AUGUST 20, 2010
    [2010] Tips For Making That “Networking” Meeting More Fruitful
    Back in the early days of my career, I made a point to go on frequent informational interviews. These meetings, which were usually conducted in person, gave me a chance to sit down with people who were successful in their field and to learn from their experience. never overtly asked people for a job or anything more than a little of their time.
  • SOCIAL MARKETING FORUM  |  FRIDAY, NOVEMBER 26, 2010
    [2010] The Possibilities of Blogging and Blog Marketing Are Underused
    Fast-forward to 2010. And bloggers do talk about brands: according to Technorati’s latest State Of Blogosphere report (edition 2010, released earlier this month), 42% of respondents say they blog about brands they love or…hate. In 2006 Debbie Weil’s successful “The Corporate Blogging Book” was published.
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 10, 2011
    [2010] 2010 Highlights of the State of Social Media for Business
    The State of Social Media for Business 2010 report, released at the beginning of 2011, provides information on the biggest trends and challenges.  . The full State of Social Media for Business 2010 is available for sale from SmartBrief:  [link] and  includes: 145 pages. One-third of the respondents note they are not decision makers.
  • SOCIAL MARKETING FORUM  |  TUESDAY, NOVEMBER 23, 2010
    [2010] The Single Main Reason Why People Start Following Brands Online
    Last week I talked about a study by Boston-based Cone that shows how scarce and precious brand loyalty on social media really is. Cone found that people on average only followed 4.6 brands on so-called “new media” and, more importantly, that it’s not easy to get a loyal “follower” or “fan”, and certainly to keep him. These findings are not shocking.
  • SOCIAL MARKETING FORUM  |  MONDAY, DECEMBER 6, 2010
    [2010] Developing A B2B Content Promotional Strategy In 7 Steps
    We talk a lot about content creation, but content promotion is equally important. When you want to promote your latest eBook, white paper or any other offer, there are several things to consider. Discover a 7-step framework for developing a promotional strategy for B2B content.
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 26, 2010
    [2010] How to Design a White Paper for Your Time-Challenged Readers
    Great content is more than compelling words on a page. There are a lot of things that go creating content that your audience wants to read and forward, but one of the most critical factors is design. As the subtitle of the book states, the book is about "designing information for today's time and attention-challenged business reader."
  • SAVVY B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2010
    [2010] Who says B2B is boring!
    Fast forward five decades for Peggy and 15 years for me and the 2010 marketing world is much different that the life either of us imagined for ourselves. I love Mad Men. The 60’s with all its amazing fashion and brewing social revolution. An agency on the cusp of the mass marketing revolution and the dawn of television advertising.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [2010] Top 37 B2B Marketing Posts and Hot Topics August 2010
    So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) Seven Ways to Revive a Neglected B2B Blog - B2B Ideas @ Work , August 26, 2010 “What’s up, Blog?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 14, 2010
    [2010] A Very Social Media Christmas
    This short video is more fun than a sackful of presents and tells the story of social media’s impact on our world much better than I ever could.  Enjoy this Social Media Christmas! Many thanks to all of the wonderful people who make {grow} go!  May you have a joyous and restful Holiday Season! My warmest wishes, Mark.
  • B2B LEAD BLOG  |  THURSDAY, JANUARY 28, 2010
    [2010] Challenges and Priorities to Consider for 2010
    In addition to starting the New Year with great optimism about the prospects for all of us marketers, I am excited and privileged to serve you as ReachForce’s new President.  Based on feedback from you, I plan to continue communicating within our present theme of lessons learned, insights and tips
  • MI6 MARKETING AGENCY  |  TUESDAY, AUGUST 3, 2010
    [2010] The Mi6 Tweekly: Week of July 26, 2010
    Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: Build Your Own Interactive Charts! Tuesday. Facebook vs @Linkedin groups? Who wins in #B2B? Wednesday.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 31, 2010
    [2010] Six ideas to build social media momentum
    My bike ride started me thinking about the importance of building social media momentum. Here’s what I mean. My wife and I recently completed a lengthy mountain biking adventure.  At the end of the trail, there was quaint yellow cottage offering sandwiches, ice cream and drinks. Hidden farther down the trail was another bistro. What??
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 9, 2010
    [2010] The Best Marketing Ideas of 2010
    This blog post will be written this month. Send your suggestions to jeff.ogden at findnewcustomers.com. thanks. Filed under: Demand Generation. Demand Generation
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 17, 2010
    [2010] Snooping on Facebook: Not just for stalkers any more
    I have one of the world’s best points of brand differentiation — I’m the only business blogger you know old enough to have a daughter-blogger! Lauren is entering her senior year as a journalism major and has been having some intriguing social media experiences. Hope you have all been doing well. But my hiatus is beside the point.
  • SAVVY B2B MARKETING  |  TUESDAY, JUNE 22, 2010
    [2010] 12 Ways to Promote Your eBook or White Paper
    Oftentimes, when your content doesn't perform well, it's not because it isn't useful, but it's because you aren't marketing the piece well. To help, here are 12 ideas on how you can promote your white paper and eBook (I refer to eBooks below, but these ideas apply to white papers as well). Including on any appropriate resource pages.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 10, 2010
    [2010] Ten ideas for the beginning blogger
    If you look around the web, there is so much advice about blogging it’s not funny. Still, I’ve learned a few lessons that might help if you’re a beginner blogger and I thought I would give you the inside scoop.   . 1) The biggest obstacle to blogging is … not what you think. It’s not writing skill or time or ideas.
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 10, 2010
    [2010] Brogan to B2B Marketers: "I See You" at BMA Engage 2010
    The last day of the BMA Engage 2010 conference in Chicago last week began on a high note, with Chris Brogan delivering a rousing keynote. His easy glibness, dry wit and a delightful proclivity for tangents delivered valuable insights into B2B and the social media world. He even gave the scribbled book away as a gift. Be there before the sale.
  • SMASHMOUTH MARKETING  |  SUNDAY, OCTOBER 3, 2010
    [2010] NetProspex Product Review: Powerhouse for Lead Lists
    As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. With over 30 clients running their appointment setting programs through us, having volumes of accurate contact names is essential to our business. We love them all and use them all in parallel. Smashmouth Rating: Thumbs Up!
  • WEBBIQUITY  |  MONDAY, JANUARY 31, 2011
    [2010] Best Twitter Guides, Tips and Tools of 2010
    Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Best of 2010: 14 Ways Every Business Should Be Using Twitter by Inkling Media. All You Need to Know About Twitter in 2010 [Infographic] by Mediabistro. by Ask Aaron Lee.
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 27, 2010
    [2010] Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals
    A while ago I talked with Jim Sterne about his latest book Social Media Metrics , a must for everyone that wants to have a measured and valuable social media marketing approach. In a short interview I asked Jim what metrics and KPIs marketers should take into account regarding social media marketing. What can be measured and what can’t? Measure.
  • SALES LEAD INSIGHTS  |  MONDAY, MARCH 8, 2010
    [2010] B2B Marketing Automation: Here’s My Definition
    How’s this for a definition of B2B marketing automation? The use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process. What do you think?
  • EVERYTHING TECHNOLOGY MARKETING  |  SUNDAY, OCTOBER 10, 2010
    [2010] B2B Market Segmentation – Part 2: How to Approach Segmentation
    In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. Let's take a closer look at actual implementation of market segmentation. Focusing on WHO a buyer is makes for more easily observable and actionable data that can be used to define segments and their boundaries. Regulatory drivers?
  • SOCIAL MARKETING FORUM  |  SATURDAY, DECEMBER 11, 2010
    [2010] Advanced Use Of Social Media Sharing Tools In Email
    Many email marketers have discovered that social media and email marketing can be a perfect fit. The list of ESPs that provide sharing tools and functions in their email marketing solutions keeps growing. But sharing tools are just a tiny detail in the convergence of social and email.
  • SOCIAL MARKETING FORUM  |  MONDAY, DECEMBER 20, 2010
    [2010] PR And Social Media Survey: Mixed Findings For 2011
    Vocus has released their 2011 Planning Survey and there are some very interesting findings and stats highlighted in the report. Take a good look at your corporate culture and consider if you really are an active participant in the social media channel and all the others which today’s cross-channel consumers thrive in.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 24, 2010
    [2010] Social Media: Will Be Focus of B-to-B Marketers in 2010
    Commenting on the survey results, Alterian CEO, David Eldridge, said, “2010 marks the start of the digital decade for marketing. So what are your plans for 2010? This entry was posted on Wednesday, February 24th, 2010 at 9:00 am and is filed under Marketing Trends , Social Marketing. Are you going to embrace social media?
  • SALES LEAD INSIGHTS  |  MONDAY, FEBRUARY 8, 2010
    [2010] B2B Marketing University 2010 Kicks Off March 3rd in Washington DC
    If you are a B2B marketer, or are responsible for B2B lead generation, do not miss this half-day seminar on March 3, 2010 at the Westin Grand hotel in Washington, DC. This all new for 2010 session of B2B marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment.
  • PAUL GILLIN  |  THURSDAY, MAY 27, 2010
    [2010] The Power of B2B Communities
    Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. I’d appreciate any feedback on this opening passage, in particular: Is this information useful to you? Is it appropriate to a B2B setting?
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 14, 2010
    [2010] Why Is Search…So…Darn…Hard!
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! James Oct 18 2010 Great article. If not?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 9, 2010
    [2010] HiveFire Curata Cuts the Work in Content Aggregation
    Summary: HiveFire Curata makes it easy to assemble and republish content on specialized topics, attracting visitors to your company’s Web site. Here’s an irony for you: the world is awash with content, but marketers struggle to find enough of it. It’s like a sailor dying of thirst. Of course, sailors really do die of thirst.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 26, 2010
    [2010] Deconstructing the Four Stages of the Industrial Buy Cycle
    Copyright © 2010 Tiecas, Inc. Typically, that means understanding the prospect’s pain and then offering a solution for relief. Sounds simple, right? But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. Resources
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