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  • FEARLESS COMPETITOR  |  SUNDAY, JANUARY 2, 2011
    [2010] 2010 in review for Fearless Competitor
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 29, 2010
    [2010] 4 CEO Priorities in 2010
    Price WaterhouseCoopers recently released their 13th annual Global CEO survey. Thanks for Arthur Clark of Clark Search Group for sharing it.) But my busy readers don’t have time to read the whole report, so I share the 4 key points here.  ’ You’ll get key take-aways quickly. Smarter Growth. Cost-Cutting. Managing Risk. Retrenching.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 10, 2010
    [2010] Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.
    Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? in 2010, essentially flat in 2010. More good news is that 2010 is far better than 2009, with a weighted global average reduction in IT budgets of 8.1% Gartner reduces IT Spending Outlook for 2010, but. cut in operating budgets.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, DECEMBER 8, 2010
    [2010] The Two Second Rule
    How long do you have to make an impression when you engage visitors online? Whether it's welcoming a visitor to your site or social presence, the answer seems "not very long at all". But, exactly how long do you have to make visitors “Think, Feel, Do”?!
  • THE EFFECTIVE MARKETER  |  THURSDAY, OCTOBER 14, 2010
    [2010] B2B Marketing Summit Shows Old Problems Persist
    This entry was posted on Thursday, October 14th, 2010 at 9:05 am and is filed under Communication , Content Marketing , Marketing Planning , Marketing Strategy , Online Marketing. First of all, what is this summit? Sometimes we just need to be reminded of the obvious so that we can focus on the essential. Like Be the first to like this post.
  • MARKETING INTERACTIONS  |  SATURDAY, APRIL 17, 2010
    [2010] The Difference Between B2B Leads and Personas
    B2B marketers have relied on lead definitions to define their marketing programs for years. Some definitions are more complete than others. The biggest disconnect for companies is that a marketer's definition of a lead can often be quite different than how sales defines what they need to accept a lead as qualified for follow-up. Industry.
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, APRIL 8, 2010
    [2010] 5 Steps to B2B Marketing Success
    By Holger Schulze Major shifts are taking place in B2B marketing that started a few years ago but have accelerated in recent months – in the marketplace as well as inside vendor organizations. Prospects and customers are becoming more sophisticated and better informed than ever before. Customers are are in the driver’s seat today. Time to get read
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 9, 2010
    [2010] Social Media Marketing Strategies for 2010
    Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. The lessons? Share this on del.icio.us. Digg this! Tweet This!
  • MARKETING INTERACTIONS  |  THURSDAY, SEPTEMBER 9, 2010
    [2010] How to Get More Social on Twitter
    For some B2B marketers, Twitter isn't intuitive. could come up with a list of reasons why not, but you can probably do that on your own. The thing is that many B2B companies want to establish a social media presence. They want to get their companies on the social media map so they don't miss an opportunity. We are, after all, people.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 4, 2010
    [2010] 2010: Will Your Biz Fight or Flourish?
    Coming off of a week away from the social media buzz and babble, I find that I'm starting 2010 with a greater sense of clarity about the kind of work I want to do and the way I want to do it. After a week off, it's back to the grind stone for this Savvy Sister. Schaefer entitled "Does Amanda Chapel Matter?" More posts by Jamie
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JULY 14, 2010
    [2010] What was Linkedin Thinking?
    Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Linkedin Group Managers, Linkedin Product Managers, Community Managers. In October 2009, Rick Stomphorst and I founded Silicon Halton a grassroots “ unassociation &# for Hitech entrepreneurs, companies and professionals in the Halton Region in Ontario, Canada.
  • B2BMARKETINGSMARTS  |  TUESDAY, FEBRUARY 9, 2010
    [2010] To make big B2B marketing strides in 2010 — go lateral.
    B2B marketers should not abandon linear marketing, but to make big strides in 2010 and beyond, they should try going lateral. These days, however, companies are running out of ways to cut costs and have reached the bare bones of personnel. So what’s next? suggest an exercise in lateral marketing. What is lateral marketing?
  • B2B IDEAS @ WORK  |  TUESDAY, OCTOBER 12, 2010
    [2010] 40 Bite-sized Insights from the 2010 Inbound Marketing Summit
    You can’t help but be impressed by the “new marketing” thought leaders in the Boston area, our hosts for last week’s annual Inbound Marketing Summit (IMS). Their capacity for pushing new ideas is matched only by their spirit for sharing. ” • “You have to engage the people who will engage others.”
  • CK'S B2B BLOG  |  MONDAY, SEPTEMBER 20, 2010
    [2010] Mobile Marketing: Resources To Get Your Marketing Aligned With Your Mobile Audiences.
    Last week I had the honor of presenting on both social media and mobile media at Optimization Summits in Dallas and I wanted to take this post to share the mobile marketing presentation I created for the event. as well as a groundbreaking mobile-marketing guide that aired last week from the team at 360i. or spread all over the globe.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 2, 2010
    [2010] Google and Bing reveal that social influence bumps search engine results
    Last week I authored a post suggesting that social scoring – determining your influence based on numbers of followers and other criteria — may have a growing impact on your personal effectiveness, your career, and how companies treat you as a customer in the future.  Bing: We do look at the so cial authority of a user. Bing : Yes.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 22, 2010
    [2010] 2010 The year in review: Do or Die
    2010 seemed to go by more quickly for me than any previous year I can recall. like to refer to 2010 as the “Do or Die” year. After what was a very challenging year in 2009, 2010 was a time to regroup, reorganize and move forward. 2010 was a year like I have not seen in our over eight years in business.
  • MI6 MARKETING AGENCY  |  MONDAY, SEPTEMBER 6, 2010
    [2010] The Mi6 Chart Toppers, August 2010
    In August 2010, 29 charts were shared which were viewed 6,775 times. The mi6 chart toppers, aug 2010. Author: Teresa Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Each month Chris Herbert, founder and CMO of Mi6 shares charts from various sources with his network.
  • MI6 MARKETING AGENCY  |  SUNDAY, DECEMBER 5, 2010
    [2010] The Mi6 Tweekly: Week of November 29, 2010
    November 30, 2010 Infographic: The History of the Internet t Al Gore invent the Internet? Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Monday. Chart: Top 5 Social Media Goals for US Companies (Source: SmartBrief via@eMarketer).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 28, 2010
    [2010] 2011 Social Media Forecast: Digging deeper
    Facebook have been dipping its toe into micro payments in 2010 by giving out free credits to help condition customers use the new credit system. It’s traditional to make predictions for the upcoming year but I hate being traditional.  Yet … it’s just too irresistible — so much happening! But we already know that.
  • EVERYTHING TECHNOLOGY MARKETING  |  SUNDAY, AUGUST 22, 2010
    [2010] A Framework for B2B Customer Segmentation – Part 1: Why Segment Your Market?
    Marketing segmentation is about subdividing markets into segments of customers that have similar needs and behaviors. This way, vendors can optimize their product offering, marketing, and sales approach to meet the specific requirements of the segment better and more cost efficiently than the competition. In short, they are more profitable.
  • SALES LEAD INSIGHTS  |  TUESDAY, APRIL 13, 2010
    [2010] Webinar Leads Demystified: Free webinar on April 28, 2010 at 2:00 pm EDT
    Wednesday, April 28, 2010 2:00 p.m. Wednesday, April 28, 2010 2:00 p.m. Don’t miss this complimentary webinar about turning webinar registrants and attendees into qualified, sales-ready leads. Webinar Leads Demystified: Best practices for leveraging both webinar registrants and attendees. EDT (11:00 a.m. nurturing best practices.
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 16, 2010
    [2010] Three Models For Online Communities And How To Tell The Difference
    Online community is like world peace – everyone thinks it is a good idea but it means something different to each person. Companies frequently encounter a core problem when planning an online community; the key stakeholders each hold different views of what the community will be like and what it will accomplish once it is launched.
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 25, 2010
    [2010] The Mi6 Tweekly: Week of July 19, 2010
    Search marketing to drive internet ad expenditures: Highlighting the importance of B2B online marketing, ZenithOpt… Dematic Recognized in DemandGen Report’s 2010 Sales & Marketing Alignment Awards: The Annuitas Group is the leadin… Tuesday. Monday. This is in addition to the ones I send manually. Think SPOC! Some tips.
  • SOCIAL MARKETING FORUM  |  FRIDAY, NOVEMBER 26, 2010
    [2010] The Possibilities of Blogging and Blog Marketing Are Underused
    Fast-forward to 2010. And bloggers do talk about brands: according to Technorati’s latest State Of Blogosphere report (edition 2010, released earlier this month), 42% of respondents say they blog about brands they love or…hate. In 2006 Debbie Weil’s successful “The Corporate Blogging Book” was published.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 29, 2010
    [2010] Why Do You Tweet? Social Media And Your Personal Brand
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 29, 2010 8 Subscribe Why Do You Tweet? Michael Brenner Aug 3 2010 John, Great video! Find your voice. “Dr.
  • B2BBLOGGERS  |  FRIDAY, AUGUST 27, 2010
    [2010] B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.
    Here is an edited recap, the highlights of our August 26, 2010 Metrics That Matter in B2B Twitter chat. Technology Naughty Vs. Nice In 2010 2. We decided to take on the topic of metrics after it was recommended by several of our #B2Bchat community members. How do you best communicate metrics internally? Which medium do you use?
  • SOCIAL MARKETING FORUM  |  TUESDAY, NOVEMBER 23, 2010
    [2010] The Single Main Reason Why People Start Following Brands Online
    Last week I talked about a study by Boston-based Cone that shows how scarce and precious brand loyalty on social media really is. Cone found that people on average only followed 4.6 brands on so-called “new media” and, more importantly, that it’s not easy to get a loyal “follower” or “fan”, and certainly to keep him. These findings are not shocking.
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 26, 2010
    [2010] How to Design a White Paper for Your Time-Challenged Readers
    Great content is more than compelling words on a page. There are a lot of things that go creating content that your audience wants to read and forward, but one of the most critical factors is design. As the subtitle of the book states, the book is about "designing information for today's time and attention-challenged business reader."
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [2010] 2010 B2B Marketing Budgets and Mix Trends Research
    Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. Or you can attend the MarketingProfs Business-to-Business Forum , May 3 through 5, 2010, in Boston, MA, were Forrester will jointly present more on this topic. Tim Harmon will likely publish on this data.)
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JANUARY 5, 2011
    [2010] SIGMA Marketing’s Top 10 Blog Posts of 2010.
    2010 has been an exciting year for digital and database marketers. In keeping with that, here are the ten most read blog posts on Fifth Gear Analytics from 2010. It's an interesting mix of articles, but you can see by the list below, B2B social media and web analytics seem to be a priority
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 14, 2010
    [2010] A Very Social Media Christmas
    This short video is more fun than a sackful of presents and tells the story of social media’s impact on our world much better than I ever could.  Enjoy this Social Media Christmas! Many thanks to all of the wonderful people who make {grow} go!  May you have a joyous and restful Holiday Season! My warmest wishes, Mark.
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 10, 2011
    [2010] 2010 Highlights of the State of Social Media for Business
    The State of Social Media for Business 2010 report, released at the beginning of 2011, provides information on the biggest trends and challenges.  . The full State of Social Media for Business 2010 is available for sale from SmartBrief:  [link] and  includes: 145 pages. One-third of the respondents note they are not decision makers.
  • SAVVY B2B MARKETING  |  TUESDAY, JUNE 22, 2010
    [2010] 12 Ways to Promote Your eBook or White Paper
    Oftentimes, when your content doesn't perform well, it's not because it isn't useful, but it's because you aren't marketing the piece well. To help, here are 12 ideas on how you can promote your white paper and eBook (I refer to eBooks below, but these ideas apply to white papers as well). Including on any appropriate resource pages.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [2010] Top 37 B2B Marketing Posts and Hot Topics August 2010
    So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) Seven Ways to Revive a Neglected B2B Blog - B2B Ideas @ Work , August 26, 2010 “What’s up, Blog?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 31, 2010
    [2010] Six ideas to build social media momentum
    My bike ride started me thinking about the importance of building social media momentum. Here’s what I mean. My wife and I recently completed a lengthy mountain biking adventure.  At the end of the trail, there was quaint yellow cottage offering sandwiches, ice cream and drinks. Hidden farther down the trail was another bistro. What??
  • SMASHMOUTH MARKETING  |  SUNDAY, OCTOBER 3, 2010
    [2010] NetProspex Product Review: Powerhouse for Lead Lists
    As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. With over 30 clients running their appointment setting programs through us, having volumes of accurate contact names is essential to our business. We love them all and use them all in parallel. Smashmouth Rating: Thumbs Up!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 17, 2010
    [2010] Snooping on Facebook: Not just for stalkers any more
    I have one of the world’s best points of brand differentiation — I’m the only business blogger you know old enough to have a daughter-blogger! Lauren is entering her senior year as a journalism major and has been having some intriguing social media experiences. Hope you have all been doing well. But my hiatus is beside the point.
  • MI6 MARKETING AGENCY  |  TUESDAY, AUGUST 3, 2010
    [2010] The Mi6 Tweekly: Week of July 26, 2010
    Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: Build Your Own Interactive Charts! Tuesday. Facebook vs @Linkedin groups? Who wins in #B2B? Wednesday.
  • B2B LEAD BLOG  |  THURSDAY, JANUARY 28, 2010
    [2010] Challenges and Priorities to Consider for 2010
    In addition to starting the New Year with great optimism about the prospects for all of us marketers, I am excited and privileged to serve you as ReachForce’s new President.  Based on feedback from you, I plan to continue communicating within our present theme of lessons learned, insights and tips
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 9, 2010
    [2010] The Best Marketing Ideas of 2010
    This blog post will be written this month. Send your suggestions to jeff.ogden at findnewcustomers.com. thanks. Filed under: Demand Generation. Demand Generation
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 27, 2010
    [2010] Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals
    A while ago I talked with Jim Sterne about his latest book Social Media Metrics , a must for everyone that wants to have a measured and valuable social media marketing approach. In a short interview I asked Jim what metrics and KPIs marketers should take into account regarding social media marketing. What can be measured and what can’t? Measure.
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 10, 2010
    [2010] Brogan to B2B Marketers: "I See You" at BMA Engage 2010
    The last day of the BMA Engage 2010 conference in Chicago last week began on a high note, with Chris Brogan delivering a rousing keynote. His easy glibness, dry wit and a delightful proclivity for tangents delivered valuable insights into B2B and the social media world. He even gave the scribbled book away as a gift. Be there before the sale.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 11, 2010
    [2010] Top Takeaways From Blogwell Philly 2010
    Share: Read more from Social Media Blog , Blogwell , Marketing Innovation , Social Media , Social Media Campaigns 1 Comment Post a comment Trackbacks & Pingbacks BlogWell 2010: SAPs Social Media Strategy | SAP Web 2.0 This was my first effort as a “Live-Blogger&# and I hope the speakers feel that I captured their presentations well.
  • SOCIAL MARKETING FORUM  |  SATURDAY, DECEMBER 11, 2010
    [2010] Advanced Use Of Social Media Sharing Tools In Email
    Many email marketers have discovered that social media and email marketing can be a perfect fit. The list of ESPs that provide sharing tools and functions in their email marketing solutions keeps growing. But sharing tools are just a tiny detail in the convergence of social and email.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 24, 2010
    [2010] Social Media: Will Be Focus of B-to-B Marketers in 2010
    Commenting on the survey results, Alterian CEO, David Eldridge, said, “2010 marks the start of the digital decade for marketing. So what are your plans for 2010? This entry was posted on Wednesday, February 24th, 2010 at 9:00 am and is filed under Marketing Trends , Social Marketing. Are you going to embrace social media?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 9, 2010
    [2010] HiveFire Curata Cuts the Work in Content Aggregation
    Summary: HiveFire Curata makes it easy to assemble and republish content on specialized topics, attracting visitors to your company’s Web site. Here’s an irony for you: the world is awash with content, but marketers struggle to find enough of it. It’s like a sailor dying of thirst. Of course, sailors really do die of thirst.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 26, 2010
    [2010] Deconstructing the Four Stages of the Industrial Buy Cycle
    Copyright © 2010 Tiecas, Inc. Typically, that means understanding the prospect’s pain and then offering a solution for relief. Sounds simple, right? But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. Resources
  • WEBBIQUITY  |  MONDAY, JANUARY 31, 2011
    [2010] Best Twitter Guides, Tips and Tools of 2010
    Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Best of 2010: 14 Ways Every Business Should Be Using Twitter by Inkling Media. All You Need to Know About Twitter in 2010 [Infographic] by Mediabistro. by Ask Aaron Lee.
  • SALES LEAD INSIGHTS  |  MONDAY, FEBRUARY 8, 2010
    [2010] B2B Marketing University 2010 Kicks Off March 3rd in Washington DC
    If you are a B2B marketer, or are responsible for B2B lead generation, do not miss this half-day seminar on March 3, 2010 at the Westin Grand hotel in Washington, DC. This all new for 2010 session of B2B marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 8, 2010
    [2010] Social media success story: Marketing a medical practice
    Here is one of the toughest marketing challenges I can imagine — engage customers with a medical practice, which of course is surrounded by patient privacy issues. To make things even more difficult, the practice specializes in cosmetic surgery — not a subject people usually want to pronounce in a public sort of way.  Blogging. eBook.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 15, 2010
    [2010] Using Social Media to Increase Brand Loyalty
    Every company wishes for brand loyalists like Apple attracts. Airlines use frequent flier programs to try to increase loyalty. Local restaurants and coffee shops use stamp cards (buy 10 and get one free). Social media can also be used to increase brand loyalty if we first identify what makes someone loyal to a brand. Probably not.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 28, 2011
    [2010] Laugh and Learn featuring the Fearless Competitor – Top B2B Ideas of 2010 – The Winner!
    In this special edition, we announce the winner of the 2010 Best B2B marketing idea. The Linkedin community has spoken too and they agree. Congratulations to our winner! Kinaxis with their remarkable series – SuiteMates.
  • B2BMARKETINGSMARTS  |  MONDAY, DECEMBER 28, 2009
    [2010] Smart B2B marketing calls to action for 2010.
    This morning, reviewing dozens of marketing blogs, I was overwhelmed with post after post about social media. became worried that marketers were forgetting the channels that got us where we are today. Business buyers who are purchasing products and services do not want to be “sold&# by high-pressure messages. These are all good suggestions.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 7, 2010
    [2010] Highlights from the 2010 Dreamforce Keynote: The Cloud Computing Event of the Year
    2010 product of the year from ReadWriteWeb and eWeek. Highlights from the 2010 Dreamforce Keynote: The Cloud Computing Event of the Year was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. It just ended minutes ago, and it was #awesome.  Of course, we reviewed cloud computing.  Philanthropy was also a big topic. 
  • WEBBIQUITY  |  MONDAY, APRIL 12, 2010
    [2010] How to Find Killer Topics for Blog Posts
    There have been many excellent pieces written on how to find topics for blog posts, such as The best 50 blogging ideas to choose from by Aswani Srivastava and How to find topics for your blog posts from Mike Consol. But the most powerful blog posts are those that answer questions your readers have. What kind of question? Share this on del.icio.us.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, AUGUST 3, 2010
    [2010] Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
    July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Free Download: 2010 Online Marketing Blueprint. July 2010. Best of B2B Marketing.
  • E-STORM  |  TUESDAY, DECEMBER 21, 2010
    [2010] Navigating the 2011 Display Advertising Landscape | e-storm.
    Not a surprise on the traditional print media front, according to eMarketer for the first time in 2010 online advertising bumped print newspaper advertising with projections to hit $25.8 Advertising Age reports since February 2010 the advertising and marketing agencies sector has added 24,400 jobs. billion over print ads $22.8
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, JUNE 9, 2010
    [2010] Top 35 B2B Marketing Posts for May 2010
    May 2010. Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. 100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. Enjoy.
  • E-STORM  |  THURSDAY, MARCH 18, 2010
    [2010] We're on a roll! e-storm named one of 2010's Top B2B Agencies
    Cancel Reply Leave a Reply « The 4 Cs of Akin Arikan’s “Multichannel Marketing” It’s 2010. In that list, e-storm was among the top 49 interactive agencies with B2B expertise. We look forward to growing this side of our business in the coming months and years. So Why Are Search Marketers Still Using Unsophisticated Metrics?
  • WEBBIQUITY  |  THURSDAY, AUGUST 5, 2010
    [2010] Best Business Blogging Tips and Guides of 2010 (So Far), Part 1
    Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. Stumped for new blog post topic ideas? Struggling to increase blog traffic?
  • LOOPFUSE  |  THURSDAY, SEPTEMBER 9, 2010
    [2010] LoopFuse Integration for Drupal 6.x released « Loopfuse Marketing.
    released September 9th, 2010 by Richard Murdock We’ve had several requests for better LoopFuse integration with Drupal CMS version 6.x. released&# Martin Bittner says: September 12, 2010 at 10:06 am It sure would be nice to make it so it captures user registration as a new lead, so we can nurture it and all. LoopFuse ,Inc.
  • SALES LEAD INSIGHTS  |  MONDAY, JUNE 21, 2010
    [2010] What B2B marketing automation is all about, and why you should care: An Executive Breakfast Briefing near Boston on June 29, 2010
    Interested in learning more about B2B marketing automation and how it may benefit your company? What B2B marketing automation is all about, and why you should care. Presented by AcquireB2B, a division of Mac McIntosh, Inc. Date: June 29th. Time: 8:30 am to 10:00 am. Location: Waltham, MA. Information and Registration. And only do what works.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 12, 2011
    [2010] Best Social PR Guides, Tips and Tools of 2010
    We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&#
  • MI6 MARKETING AGENCY  |  SUNDAY, OCTOBER 24, 2010
    [2010] The Mi6 Tweekly: Week of October 18, 2010
    Chart: Top 3 marketing objectives for 2010 (Source: CSO Insights via/@mi6agency). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Monday. Video: The value of Twitter from a journalists point of view (Source: @itbusinessca). Tuesday.
  • THE MARKETING OPTIONS  |  TUESDAY, JULY 6, 2010
    [2010] Marketing Options International Sponsor 2010 B2B Marketing Awards
    We are proud to be sponsors of the 2010 B2B Marketing Awards.  The awards have become Europe’s largest B2B marketing event and recognise excellence in the field of B2B Marketing. This year we are delighted to have submitted two award entries. Our first award entry is for the Best B2B Brand Campaign.  Here we showcase
  • SOCIAL MARKETING FORUM  |  FRIDAY, NOVEMBER 26, 2010
    [2010] Brian Solis: Prominence is Earned Through Attentiveness and Corresponding Actions
    Brian Solis needs no introduction if you follow what is going on in social media marketing and new marketing and customer behavior trends. Earlier this year, Brian published his latest book Engage! which aims to “help businesses build, cultivate and measure success in the new Web&#. The creation of a human network, a grid of relationships.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 4, 2010
    [2010] 28 Awesome B2B Social Media Statistics
    Forecasts : Annual growth in US B2B online marketing spend is forecast at 8% in 2010 and is set to reach 14% by 2012. of their marketing budgets on social media in February 2010, and B2B services marketers were spending 6.5%. in 2010. of B2B marketers say they plan to boost their marketing budgets in 2010, 47.5% Source ).
  • WEBBIQUITY  |  MONDAY, JUNE 21, 2010
    [2010] Five Benefits of Blogging for Business
    Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Because they are less formal, more interactive, and  focused on industry issues—as opposed to just the company’s offerings—they provide a forum that is viewed much differently by readers than a vendor website. Digg this!
  • WRITING ON THE WEB  |  TUESDAY, DECEMBER 7, 2010
    [2010] Emotional Marketing Makes Memories
    If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: A new memory is formed when it hits the amygdala and makes an emotional connection. Everything we retain in memory is because it’s gained an emotional place in our brain. Stories are key.
  • SOCIAL MARKETING FORUM  |  FRIDAY, DECEMBER 3, 2010
    [2010] Five Anti-Tips to Succeed in Viral Marketing
    Despite all the viral marketing success stories, there is still an embarrassing number of amateur mistakes made in the average viral marketing campaign. In this post you will find five anti-tips that will help you in better planning and executing a successful viral marketing campaign. Viral marketing viral marketing word-of-mouth marketing
  • B2B IDEAS @ WORK  |  TUESDAY, OCTOBER 26, 2010
    [2010] B2B Marketing Events Around The World - Nov 2010
    November 17-18, Internet Summit 2010. November 17-19, WOMMA Summit 2010. November 18, TWTRCON SF 2010. The changing nature of our industry propels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for November.
  • ONPATH  |  FRIDAY, MAY 28, 2010
    [2010] 2010 ORCCA Contact Centre Award Nominations
  • MI6 MARKETING AGENCY  |  WEDNESDAY, DECEMBER 1, 2010
    [2010] The Mi6 Tweeklies: Weeks of November 15 & November 22, 2010
    TOP n: Top 25 Most Influential Hitech Execs of 2010. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Week of November 15.
  • B2BBLOGGERS  |  THURSDAY, DECEMBER 23, 2010
    [2010] Technology Naughty Vs. Nice In 2010
    Technology Naughty Vs. Nice In 2010 2. Secure is a global leading provider of security solutions, which are available through over 200 operators around the world and trusted in millions of homes and businesses. For the top B2B professionals, 9 to 5 is a myth. Unfortunately security is not always top of mind. 50 Ways To Make 2011 Rock 2.
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 17, 2010
    [2010] ROI metrics really do help B2B marketers do a better job – research
    Tags: B2B Web Strategy the lenskold group’s 2010 b2b lead generation marketing roi study conclusions matthew draws highest profit potential lies traditional non financial metrics nurturing download and apply numerous insights survey result of 231 marketers significantly large include roi metrics boost confidence – post schwartz
  • SAZBEAN  |  TUESDAY, OCTOBER 12, 2010
    [2010] WordStream Helps Advertisers Generate More Qualified Traffic with New Tools
    Most PPC (pay-per-click) software is focused on helping advertisers manage bids on keywords, WordStream’s new AdWords Quality Score Management Tools are designed to boost quality scores in Google AdWords campaigns while driving costs down. You can check out WordStream’s AdWords Quality Score Management Tools for free at: [link].
  • WEBBIQUITY  |  MONDAY, FEBRUARY 7, 2011
    [2010] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
    If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4] by Search Engine Watch. Adoption soared. 85% of Inc. Mistakes were made. stage, many new questions arise.
  • WRITING ON THE WEB  |  THURSDAY, JULY 29, 2010
    [2010] How to Make Social Proof Work Online
    Do some client recommendations work better than others? Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. We’re even less influenced when we don’t know the person, can’t imagine them, but we we are at least provided with a story. or Robert M.
  • MI6 MARKETING AGENCY  |  SUNDAY, AUGUST 8, 2010
    [2010] The Mi6 Tweekly: Week of August 2, 2010
    Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. No Tweets – Canadian Holiday. Tuesday. Hashtags & Justin Bieber. Source:eROI via/@eMarketer). Friday.
  • MI6 MARKETING AGENCY  |  SUNDAY, SEPTEMBER 12, 2010
    [2010] The Mi6 Tweekly: Weeks of August 30 and Sept 6, 2010
    Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: How and where U.S. Tuesday – Friday. Summer Holidays. Monday. Labour Day Holiday. Tuesday. Friday.
  • LEAD VIEWS  |  FRIDAY, JUNE 25, 2010
    [2010] Facebook And Twitter Not For Generating B2B Leads!
    According to the report – of the 4,365,377 visitors to the 261 B2B websites that were part of the LeadForce1 research during Feb 2010 to April 2010 – 1,418,171 were enterprise visitors. Social Media is witnessing a phenomenal increase in the number of Enterprise users. Lead here is defined as an enterprise visitor.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [2010] B2B social media case studies - 3 you can learn from and why they work
    Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Cheers!
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 7, 2010
    [2010] Search Engine Marketing (SEM) Best Practices
    Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1. Higher goals require a larger budget. Write your ads. Digg this!
  • HUBSPOT  |  MONDAY, MAY 24, 2010
    [2010] 22 Educational Social Media Diagrams
    The 2010 Corporate Social Media Marketing Ecosystem by davefleet 14. Everyone learns differently. Social media marketing has a lot of moving parts and processes which make it hard to get up to speed. This challenge is only compounded by the ever-changing nature of the market, in which new applications and opportunities arise daily.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [2010] 5 Proven Strategies for B2B Social Media Marketing
    The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone! The B2B Social Media Marketing Series is supported by IDG Enterprise. link].
  • PR MEETS MARKETING  |  FRIDAY, OCTOBER 15, 2010
    [2010] PRMM Interview – Ken Molay of Webinar Success
    Webinars has become an important toll for marketers. asked Ken Molay, president and founder of Webinar Success, to share his thoughts on the evolution of webinars, how marketers can
  • WEBBIQUITY  |  MONDAY, JULY 19, 2010
    [2010] B2B Marketplaces: A New Breed Takes On an Old Problem
    Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. The theory has been that b2b buying processes are labor-intensive and inefficient, with heavy reliance on phone calls, emails and even face to face meetings. technologies. This is the place to do it.
  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 5, 2010
    [2010] Top 11 Ad Agency Predictions for 2011
    As Forrester said in  March, 2010, agencies are “entering into the great race for relevance”. As we turn the page on 2010, here are Blue Focus Marketing’s Top 11 Predictions for ad agencies. Madison Avenue Crystal Ball for 2011. If you think 2011 will be the same as this year, get ready to strap on an extra seat belt.  Period.  
  • BUYEROLOGY  |  WEDNESDAY, APRIL 14, 2010
    [2010] The 10 Rules for Creating a Buyer Persona: Rule 1
    Image by False Positives via Flickr. The rise in popularity of buyer personas has also meant a rise in people getting them wrong.    The building awareness of the term and the idea of using buyer personas in marketing on a mass level can be traced to David Meerman’s Scott book, The New Rules of Marketing & PR. 
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 13, 2010
    [2010] 11 Predictions for B2B Social Media in 2011
    In 2010 social media made huge advances in B2B companies, but based on our review of our 2010 predictions , the adoption curve was not as steep as we anticpated. While 2010 saw the beginnings of daily deals and group buying benefits in the B2B space, the changes this will cause in 2011 are deeper than many realize. With 4.6
  • CONNECT THE DOCS  |  FRIDAY, DECEMBER 31, 2010
    [2010] Best of ClickDocuments "Connect the Docs" Blog in 2010
    Enjoy the following collated list of best blog posts from Connect the Docs in 2010. 2010 Content Marketing Trends and Predictions. A big thank you to all our readers, guest bloggers and interviewees! Top 5 BLOG POSTS. Content marketing is changing like never before at a faster pace than we’ve seen in the last 100 years. Customer.
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 4, 2010
    [2010] Lead Generation: Top Business Benefit for Small Businesses Using.
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Lead Generation: Top Business Benefit for Small Businesses Using Social Media According to recent surveys, small businesses are going to spend more time and effort on social in 2010.
  • LOOPFUSE  |  MONDAY, SEPTEMBER 13, 2010
    [2010] 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing.
    7 Must-Follow Marketing Automation Blogs September 13th, 2010 by Roy Russo For the benefit of our readers, we have assembled a list of our most-read blogs that provide marketing automation best practice advice, tips, tricks, and industry news. Report Email Abuse © 2010. Insightful and regularly updated. LoopFuse ,Inc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 14, 2010
    [2010] Social Interaction Designers are gunning for your website
    Neicole Crepeau is more than an important contributor to our {grow} community. She’s also among the finest thinkers and writers on the social media scene. Today we’re extremely fortunate to have Neicole contribute an original new article for our “ Community Week !&#. There’s a new kid in town.  Twitter Drives a Widget. Tweet This!
  • FIFTH GEAR ANALYTICS  |  FRIDAY, DECEMBER 3, 2010
    [2010] Measure Twice, Cut Once: 3 Essential Steps to Take Before Investing in Marketing Technology
    As 2010 draws to a close, it is time for all of us to reflect on all we have accomplished both on and off the job. It’s also a time to assess how our strategies to engage with customers are working and to develop the plans (and the hopefully the budgets!) to take it to the next level in 2011.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [2010] B2B Social Media Marketing -- Does It Work?
    Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Article Archives by Kaila Strong Social Syncing: Cross Platform Marketing - Nov 8, 2010 Social Search Commands for Everyday Use - Oct 11, 2010 Search and Social: Are You Missing Out?
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 16, 2011
    [2010] Best LinkedIn Guides, Tips and Tactics of 2010
    Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 14, 2010
    [2010] Use Twitter to Talk Up Your Brand to Tradesmen
    study in April of 2010 found that at least once a week, 33% of active Twitter users shared opinions about companies or products, while 32% make recommendations and 30% ask for them. This according to a recent  post on eMarketer.com from ROI Research. If you like these, please pass it on to a friend. take my survey [link].
  • CONTENT MARKETING FOR BI  |  TUESDAY, APRIL 13, 2010
    [2010] Will Social Media Replace Traditional Marketing?
    Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. Forrester’s 2010 study did show that e-mail, search marketing, and inside sales were the only tactics to show steady upward trends in both branding and lead generation. They’re wondering which activities they should be participating in.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 31, 2011
    [2010] The Best B2B Marketing Ideas of 2010
    B2B Lead Generation | The Best B2B Marketing Ideas of 2010. The final standings in the best B2B marketing idea of 2010 are: 4. Check out the Behind the Scenes post here) In addition, yours truly, the  B2B lead generation expert, the Fearless Competitor, appeared live on HubspotTV on November 19, 2010. Stay tuned. Juan Eloqua.
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