Savanta

FEBRUARY 24, 2015

The B2B Barometer has been a consistent feature of the B2B landscape since 2009. The B2B Barometer was designed as a ‘state of the nation’ study. What percentage of their budget is allocated to different marketing channels, e.g. PR, telemarketing? Now it’s evolving and you can shape its future.

Allocation 120

Allocation Peer-to-peer B2B Telemarketing 120

Webbiquity

MAY 18, 2010

In short, to be valuable, analytics must be actionable ; they should provide hard data to clarify what you should keep doing, what you should stop doing, and what you should do differently. Web Analytics and Segmentation for Better Conversion Optimization by SEOmoz. Advanced Segments can help answer such questions. by ECommerce Guide.

Analytics 100

Analytics Tools Best Practices Adwords 100

Webbiquity

JANUARY 10, 2010

Patricio Robles reports on a study which showed that contrary to other research indicating that paid search results get 25-30% of all search query clicks, the actual number is closer to 15%. Researchers: paid search ads don’t get as many clicks as believed by Econsultancy.

Search Engine Marketing 100

Search Engine Marketing Search Marketing Cost per Lead Tips 100

Webbiquity

JANUARY 10, 2010

Of course, blogs and websites serve different purposes for businesses. In this excellent post, Newt Barrett goes beyond these obvious observations, offering case studies of how business organizations have taken advantage of the unique strengths of each medium to drive business results and acquire new customers.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. If I decided to spend the money for MarketingSherpa’s Email Marketing Benchmark Guide their benchmark open rate would probably be different. from your boss.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Moz

MAY 13, 2019

That's more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day. Unfortunately, we don't have confirmed data for 2014-2015 (if you know differently, please let me know in the comments). The difference from 2015 to 2017, however, is clearly significant.

Google 69

Google Verticals Click Rate Eye-Tracking 69

Ambal's Amusings

AUGUST 27, 2010

We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? What determines the differences is the problem the content is addressing and the perspective of the person concerned with solving it.

Work Management 100

Work Management Marketing Management B2B Business 100

Hubspot

FEBRUARY 21, 2023

This was confirmed by a 2009 study that found the biggest factor for impactful coaching was the learner's willingness to be coached. Back to You The difference between a good salesperson and a great one is their willingness to improve, learn, and grow. What makes coaching so effective? The problem? this is a red flag.

Analytics 64

Analytics Examples Studies Practices 64

B2B Marketing Directions

OCTOBER 1, 2022

In fact, multiple studies dating back to the early years of the last century have repeatedly shown that companies that maintain their spending on marketing and advertising during an economic downturn outperform those that slash their marketing and advertising budgets. They can differ substantially in both intensity and duration.

Terms and Conditions 52

Terms and Conditions Marketing Budget Marketing Management Paid Search Agency 52

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. The Internet figure seems low, but this was a very careful and sophisticated study.

Spending 120

Spending Media Mobile Advertising Forrester 120

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Here is one of the graphs from the eMarketer study. Cultural difference? A little odd indeed, when on the other side of the Atlantic, the numbers are different. Very different than in France.

Social Media 53

Social Media Emarketing Forrester Media 53

Content Marketing Institute

DECEMBER 31, 2018

I first came across the term “tabula rasa” in 1995 while studying rhetoric at Penn State University. What’s different? I’ve been studying success and successful people as long as I can remember … easily 30 years. Depending on what research study you look at, less than 10% of all people write down and record their goals.

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

Hubspot

NOVEMBER 14, 2018

In 2009, most people would have called Tim Chen, the founder of Nerdwallet , crazy for even trying to take on the titans of the credit card industry. Founded in 2009 as a bootstrapped startup, Nerdwallet has grown at an exponential pace, from 283 users per month in 2009 to 2.2 study -- 448 ULDs. Location Studies.

Startups 69

Startups Google Press Domain 69

Onalytica B2B

AUGUST 23, 2017

Influencer marketing has become quite the buzzword, with many different definitions and forms- as you would expect in such a fast moving and evolving category that’s still nascent and fragmented. A Forrester research study shows that “6.2% So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Content Standard

NOVEMBER 2, 2018

In 2009, we began to see major changes in the complexity of the algorithms. The calculations now included thousands of different factors before selecting what content comes up in feeds, taking into consideration information like the average time spent reading an article and specific trigger words indicating important events.

Social Media 109

Social Media Media Word of Mouth Content 109

Parse.ly

SEPTEMBER 24, 2019

The Content Library is a cool addition – we want to enable you to draw on all the helpful content we’ve produced from network-wide research and customer case studies, to best-practice guides and experiments from our Parse.ly So we decided to rewind a decade to 2009 and offer a glimpse of where we came from – and where we are now.

Brand Identity 40

Brand Identity Branding Startups Domain 40

Martech Advisor

MARCH 26, 2020

Recent history shows several severe viruses impacting people across the world -- just going back about 20 years, there’s been MERS (2012-Today), H1N1 (2009), and SARS (2002-2003). That said, this brings into question what advertising’s role actually is during times of crisis, and how marketing professionals can make a difference.

Advertisements 55

Advertisements Advertising Mobile Advertising Terms and Conditions 55

Customer Experience Matrix

SEPTEMBER 1, 2010

Aberdeen Group has published many studies related to marketing automation. These follow a standard format: use performance to classify companies as best-in-class (top 20%), average (mid 50%) and laggard (bottom 30%) companies, and then look at differences the business processes and technology. Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Savanta

NOVEMBER 11, 2014

The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. So in total, 4 out of every 100 researchers are excited by the prospect of research making a difference. Greenbo ok has just published the latest edition of the GRIT Report.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Ad Agencies Research 120

Bluetext

OCTOBER 14, 2022

For example in 2009, Microsoft promoted Bing in a series of games, including NBA 2K10 and DJ Hero. According to a recent study conducted by Vantage Market Research, the global in-game advertising market size is forecasted to reach USD 12.35 Billion by the year 2028. Audio In-Game Advertising. Words With Friends .

Paid Search Agency 26

Paid Search Agency Advertisements Advertising Mobile Advertising 26

Customer Experience Matrix

FEBRUARY 19, 2015

If origin stories count, and I think they do, then it’s worth noting that Ensighten’s started in 2009 as a digital analytics agency. This differs from the more common approach of serving one container that holds all possible tags. (The Ensighten studies have found it reduces page load time by 40% and tag deployment time by 75%.

Tagging 120

Tagging Enterprise Management Work Management Marketing Management 120

The Customer

AUGUST 24, 2021

There’s no difference between good flan and bad flan, and real loyalty and engagement metrics are predictive.”. Myriad independent validation studies have, substantiated my original statement. We did mention this was back in 2009, right? What’s problematic about loyalty and engagement is that expectations are moving targets.

Loyalty 94

Loyalty Lead Ranking Validation Mobile Marketing 94

Albacross

FEBRUARY 12, 2018

If there’s one thing that multitudes of split-tests have shown, it’s that CTA buttons can drive dramatically different results. Try different text variations. In 2009, Unbounce declared that the majority of future CTA buttons would be orange. I would guess that there are thousands of case-studies testing colour variations.

Ads 65

Ads Ad Building Case Studies Case Study 65

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. As a marketer, you should find different situations that are connected to your services and your target market, and use it to your advantage.

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

Oktopost

MARCH 21, 2019

In 2009, Twitter made it possible to search via hashtags, which meant anyone could find accounts to follow or participate in conversations via hashtags. There have been studies, but there’s no agreed upon “perfect number.” Facebook is a bit different when it comes hashtags. Suddenly, it all made sense.

Twitter 134

Twitter Linkedin Facebook Ideal Customer Profiles 134

Convince & Convert

APRIL 9, 2013

The brand-consumer relationship is no different. Approximately 63% of participants in a 2013 Canadian study reported that they feel more loyalty toward transparent brands. The study also found that younger consumers report higher levels of guilt for “cheating” on favorite brands with a competitor.

Business 147

Business Peer-to-peer Transparency Lead Ranking 147

The Effective Marketer

JUNE 23, 2009

To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. Veredict : Great introduction to web analytics and good tips on different types of analyzes makes this presentation worth watching with a notepad to take notes.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Valasys

NOVEMBER 18, 2022

Research shows that in the year 2009, just around the time when podcasts were launched in the market, 9% of US adults listened to podcasts. It doesn’t need any special concentration and is similar to conversing with any other person, the only difference is that this is a one-way conversation. . Alternative Products . Conclusion .

SME 40

SME Multi-Channel Wikipedia Broadcasting 40

markempa

OCTOBER 27, 2014

Numerous studies show that swift follow-ups increase conversion. 80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. B2B Content Marketing: 100% increase in lead gen for customer service software company [MarkeingSherpa case study].

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Martech Advisor

JANUARY 10, 2020

48% of the CMOs appointed during this period were women, according to Russell Reynolds Associates, an executive recruitment firm that studied 200+ senior marketing job changes in the first half of this year. "I Programs like this might be behind the positive trend we saw among women leaders in martech in Q1–Q2 2019.

Lead Ranking 97

Lead Ranking Lead Scoring Leads Lead 97

Convince & Convert

APRIL 13, 2015

Dorie’s book centers around the fact that we are entering a phase in our economy in which as much as 40% of the American workforce will be freelance contractors by 2020, according to an Intuit study. In 2006, she launched her marketing strategy consulting business and by 2009 wanted to write a book. I just love it.”

B2B Thought Leadership 142

B2B Thought Leadership Thought Leadership Marketing Proposals Skype 142

WebMarketCentral

DECEMBER 3, 2009

Researchers: paid search ads don't get as many clicks as believed by Econsultancy Patricio Robles reports on a study which showed that contrary to other research indicating that paid search results get 25-30% of all search query clicks, the actual number is closer to 15%.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

seo.co

OCTOBER 6, 2021

There is a big difference between being indexed and ranking on Google. Using a tool like Ahrefs or Moz , take the time to study your backlink profile. If you’re still using techniques and strategies from 2009, you’re not doing your website any favors. Use this time to pump out quality content and flesh out a backlink strategy.

Google 98

Google Marketing Websites De-duplication Paid Search Agency 98

nDash

NOVEMBER 13, 2018

At my first marketing conference, I heard four different speakers reference the same stat—that humans had an average attention span of just 8 seconds. The original goldfish comparison came from a Microsoft study that was covered by major news outlets like the New York Times, Time Magazine, USA Today, The Guardian, and others.

Advertising Mediums 67

Advertising Mediums Content Stats Multi-Channel 67

Biznology

MARCH 16, 2015

The process of determining the “best” movie is surely nebulous, as it assumes different criteria and individual tastes. viewers, its lowest rating since 2009. Phillip Hallman, the film studies librarian at the U. For example, was “Birdman” indeed the “best” movie, or simply the “favorite” of the Motion Picture Academy?

Brand Identity 80

Brand Identity Branding Word of Mouth Trust Marketing 80

B2B Marketing Traction

MARCH 13, 2012

Customer case studies – how do customers use your products and services? For example, if you sell graphic design, explain how great design makes a difference on different media. We have been blogging for our own and our clients’ marketing results since 2009. Contact New Incite today.

Blogger 100

Blogger B2B Sales Case Study Case Studies 100