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2009 Junta42 Golf for Autism Another Success - $30k in Proceeds in 3 Years

Junta 42

  Our original goal for 2009 was $12,000. My entire team agreed this is one of THE best outings we have participated in. 2009 was our first year and we have every intention of participating next year. It was another perfect day for an amazing cause.    On August 14th, nearly 100 golfers and over 80 sponsors and contributors came together to raise more than $10,000 to help get children with autism get speech therapy services. All proceeds for the event go to Easter Seals Northern Ohio. All told, we feel pretty good about surpassing the $10k level. Petco.

GPS 19

6 steps to writing a better Request for Proposals, a primer

Confluent Forms

We believe strongly in Requests for Proposals (RFPs) as a tool for companies to find the best products and services at competitive prices, but also as an evaluation method for finding that elusive "best fit". anything that will enable the best proposals to be written. Example: You say you want a website redesign. Who will be handling upkeep of the site, hosting, etc.?

What Exactly IS Digital Body Language?

Digital Body Language

The best physical representation of digital body language that I can think of is as seen through Eloqua's Prospect Profiler tool (pictured), which shows the spikes and valleys of activity, across all digital media, from web and email to search and forms. I've been using the term "Digital Body Language" on this blog quite a lot for obvious reasons. So what is it?

Winners of the 2009 Markie Awards

Digital Body Language

It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience. The competition was intense this year with submissions from all sizes of companies, all industries, and all regions of the world.

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5 quick tips to writing better proposals (RFP responses)

Confluent Forms

The best way to show a client you're a good listener? provide relevant examples The best way to prove to a client that you can successfully complete their project is to show them examples of past projects that you've completed that are similar to their own. articulate what makes you the best choice (and not the price!) We're frequently asked for any tips we might have for people writing proposal responses to Requests for Proposals (RFP) that they've received. It's one of the quickest and easiest things you can do to set the tone for the remainder of your proposal. Doubtful!

10 Most Popular Content Marketing Posts of 2009

Content Marketing Today

In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. Perhaps, it best likened to a tool like a hammer which is simultaneously simple and powerful. In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. Thanks to everyone for their support in 2009!

10 Social Media Tools - Best Kept Secrets

Junta 42

My friend Scott Abel ( The Content Wrangler ) gave an outstanding presentation at Web Content 2009 on social media tools - best kept secrets.    The full presentation is below, but here's the quick take on the 10 Scott shared: 10 Web 2.0 Tools Marketers Can Use Today View more Microsoft Word documents from Scott Abel. Google Docs Forms Designer. Create custom forms for surveys and downloads. Customize in less than 10 minutes. Delicious Promotions. Scott reviewed the power of promoting events and offers through Delicious. Scott's favorite tool. Ping.fm. GoView.

B2B Email Marketing Best Practices eBook

Proteus B2B Marketing Blog

Our new eBook: Features more than 130 best practices, strategies, and tips for B2B email marketing Focuses on the most popular type of B2B email marketing—content marketing, such as email newsletters Goes beyond the email itself, discussing how to integrate and leverage social media, web analytics, and search engine optimization Covers general email marketing issues, as well as those [.].

Is social media effective for B2B lead generation?

Sales Lead Insights

Michael Stelzner , best known as the author of Writing White Papers: How to Capture Readers and Keep Them Engaged , recently released his report on the results of a survey on social media marketing that he’s using as bait for the Social Media Success Summit he’s producing in May. I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. Yet many of these same companies eventually come to the realization that not every prospective customer is ready to buy now. Not bad!

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Social Media Strategy and Best Practices. 19 Social Media Best Practices [VIDEO] by Social Media Explorer. Social media marketing has gone well beyond the hype stage and is now mainstream business practice. What to do?

The Best Infographics of 2014 (So Far)

Hubspot

The best infographics are clear, easy-to-follow, contain useful information, and have colors that go well together. 11 of the Best Infographics From Brands This Year. 1) The Blogging Food Groups: A Well-Balanced Diet of Content , by LinkedIn Marketing Solutions. Humans have short attention spans and, let''s face it, the internet is cluttered. So scroll on and get inspired!

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

We have resource constraints and we make the best of them. Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment. Wrong. Which channel is more efficient for you?

The Content Marketing Workbook | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Doug Kessler Tuesday, June 9th, 2009 Your prospects are being buffeted by a firehose of information. First Name (required) Last Name (required) Email (valid email required) Company (required) cforms contact form by delicious:days Tags: Add new tag , B2B content marketing , B2B Demand Generation , B2B lead generation , B2B social media Posted in Featured Paper , Papers | Comments The Velocity B2B Content Marketing Workbook | Velocity - the B2B marketing acceleration agency for technology companies says: June 11, 2009 at 2:25 pm [.] Add Comment Click here to cancel reply.

B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Therefore, ensuring that it delivers the best possible ROI is a critical priority. This Knowledge Bank provides marketers with practical advice and guidance on how best to enhance the visibility of your website, and to maximise its effectiveness at driving website conversion, focusing on search marketing, online advertising, website optimisation and web analytics. But too few marketers understand how to use it as a strategic route-to-market.

Lead Generation Checklist - Part 2: Sales and Marketing – One Team

B2B Lead Generation Blog

In reality, the best mindset, strategy and tactics – and the most astute sales and marketing individuals – are for naught without the collaboration of everyone involved. I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ Each post in the series addresses a step that will help to make your lead generation campaigns work like a well-oiled machine. In the first installment , I discussed tackling your organization’s mindset. Your touches should be conversations not just campaigns. Your “marketing” approach should be more consultative. Thanks Ardath.

7 Reasons Why Marketing Automation Projects Fail

LeadSloth

For best results, the website and nurturing campaigns need to be highly relevant for them. Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. Okay, I made up the part about brewing coffee. Unclear Prospect Profile(s). No Interesting Content.

5 tips to build more relevant and engaging lead nurturing emails

B2B Lead Generation Blog

If you have a complex sale, the best way to I know how to do this is to combine a human touch to build relationships with your lead nurturing message. A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage, or unsubscribe after cite "lack of relevance" as a key factor. This is hugely important because most marketers rely on email as their main lead nurturing tactic. As B2B marketers, we should have it drilled into our brains that relevance must be an essential part of our lead nurturing touches.   It’s a common phenomenon.

5 Steps for Brainstorming Your Marketing Plan

B2B Marketing Traction

What’s your best brainstorming story? Tweet. One of the most fun aspects of marketing planning can be brainstorming. Here are ways to make sure your marketing brainstorming is fun and productive. 1. Invite the right people. Don’t brainstorm in a marketing silo. Clear your calendar. Clear your schedule of meetings and interruptions; hold all calls. Document the discussion. What did not work?

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11 Best Marketing Books for Your 2012 Summer Reading List

B2B Marketing Insider

Ann is truly one of the best people you could ever meet (or hear speak, or read.) Following on from his 2009 success in “ Get Content. Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. Since my son and 4th child, Luke was born last October , I have not had a chance to keep up with my reading list. Chapman (@ CC_Chapman ).

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5 Ways to Repackage Your Best B2B Content

Savvy B2B Marketing

And, you have new readers who may have missed your best stuff. I think about B2B marketing at the strangest times. Yesterday, it crossed my mind while eating lunch. The night before, I made some Asian-inspired pork tenderloin, which was good, but it was even better in the sandwich wrap I concocted with some miscellaneous ingredients in the fridge. Will it make their job easier?"

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10 Things Fashion Can Teach Us About Marketing

Savvy B2B Marketing

To create the best impression, you have to integrate and coordinate your marketing across all media. 2. Accentuate your best assets & minimize those trouble spots: No one is perfect. Know your strengths and weaknesses, and then use them to your best advantage. 4. My inner girlie-girl wanted to come out and play. Let's test your catwalk savvy. 1. and cliffs. 8. " 10.

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

What’s the best general approach for starting and growing a B2B SEM program? The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business. How is B2B PPC campaign management different from B2C?

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Meet Deadpool, The Best-in-Class Marketer of His Own Movie

CMO Essentials

In 2009, Deadpool, aka Wade Wilson, aka Ryan Reynolds, made his first (kind of) cinematic debut in X-Men Origins: Wolverine. And the best assets can and will jump channels. The post Meet Deadpool, The Best-in-Class Marketer of His Own Movie appeared first on CMO Essentials. As an introduction, Deadpool is not your average, friendly, all-American, neighborhood superhero.

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Learn how to create content that improves your lead gen conversions

B2B Lead Generation Blog

Determine if home grown content or third-party content is best. B2B marketing efforts heavily rely on content as a lead generation incentive. To be effective in the lead gen cycle, this content has to be something your prospects yearn to read or view. You’ll want to create content that will actually help your sales team have a valid reason to follow-up. Marketers looking for ways to create this relevant content will get practical training during MarketingShepa’s B2B Webinar Training coming up January 29 from 2 p.m. – 3:30 p.m. Create content for each state of the sale cycle.  

C-Level Prospects - Make the First Appointment By Phone

Smashmouth Marketing

Take the opportunity and make the best of it. When I was recently at the Sales 2.0 conference, I had several conversations and debates about the value of Face-to-Face meetings versus Con-calls/Web-meetings. Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. It has become pervasive, and respected, to do business this way.

Less of Me, More of You - A Stella Pop Content Marketing Video

Junta 42

Although Mike was originally thinking a two or three minute video interview, he decided that the video worked best as a 10 minute segment. Big thanks to Mike O'Grady at Stella Pop for putting out the latest edition of eVidmagazine featuring yours truly. Hey, he's the expert, so I'm not going to disagree with him. In simplest terms, that's what it means to be a publisher. hmmm, why not?

Developing your Go/No-Go decision tree

Confluent Forms

Your decision tree should not be treated as a simple sales tool; a good decision tree will both help you in determining which leads to pursue because you can win them, but also enable you to target the leads that result in the best projects for your company. Perhaps a spreadsheet of 50 questions works best for you where a full value is 2 points, half-value is 1 point, and you work upwards to 100. There are lots of opportunities out there , your time is best spent on the projects that are a good fit for your company and projects that you can win.

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The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Get your company listed with b2b-focused social media site FYIndOut.com , and encourage your best customers to contribute reviews. And second, that funds will be limited and must be spent very carefully.

SEM 23

Lead Scoring: Eight Critical Questions to Consider

Digital Body Language

Much of the conversation around how best to set up lead scoring tends to focus around the aspects of the buyer's digital body language that are most interesting. To do this, it is often best to cap the scores available for each individual bucket. The best way to do this is to have both a lead score (a number such as 0-100) and a lead rank (a letter or grade such as A, B, C). What whitepaper, excerpt, or download they last looked at, and what this means in terms of their propensity to purchase. are you using lead scoring to determine who to hand off to sales?

The Best Example You Will Find On The Value Of Storytelling

B2B Marketing Insider

This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. Don’t tell your audience how your solution works and why it’s the best. The post The Best Example You Will Find On The Value Of Storytelling appeared first on B2B Marketing Insider. ” Have you ever heard that line? That is until I met Michele Miller. Not so much.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Frequent best-of contributor Brian Solis shares stats from Technorati showing that nearly half of all bloggers are U.S.-based, last year (2009). search volume rose 16% from 2009 to 2010. Adam T.

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(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009

Webbiquity

Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Whether you’re looking for guidance on measuring social media results, justifying investments, utilizing best practices, finding the best tools, or just want to broaden your social media knowledge, you’ll find it here. and ROI. Urs E.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. Or that 73% of U.S. ” At least something is bipartisan.

Custom Publishing Council Announces 2009 Pearl Awards

Junta 42

Had an outstanding time last Thursday at the 2009 Custom Publishing Council Pearl Awards (Junta42 was a sponsor of the event). Finally, congrats to Junta42's parent company, Z Squared Media , on their silver place best blog finish in association with Razorleaf Corporation.  DESIGN | Best Cover Less Than 50,000. DESIGN | Best Cover More Than 250,000. DESIGN | Best Opening Spread | 50,000-250,000. Silver: Destination Hyatt 2009, HCP/Aboard Publishing (Hyatt Hotels Corporation). DESIGN | Best Opening Spread | More than 250,000. NFIB).