2009 was the first year of Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. The best way to convey your marketing message is through the voice of a successful and happy customer. White Paper Experts shed light on the following question: What is the best way to incorporate call to action in a white paper? big thank you to all our readers, guest bloggers and interviewees for helping us build Connect the Docs. Top 5 Blog Posts. Content Marketing - The Ultimate Cheat Sheet. What is Content Marketing? Purpose. MORE >>

With 2009 quickly coming to a close, it’s a perfect time for marketing professionals to evaluate this past year and see where they can best focus their efforts in 2010. If we’re only as strong as our weakest link, shouldn’t we find that faulty link fast and bring it up to par? What was a weak link in your marketing program? wouldn’t be surprised if a lot of B2B companies felt they didn’t invest as much time or energy as they would have liked to in social media. I came across an interesting post from ReadWriteWeb that predicts how social media will continue to evolve in 2010. MORE >>

And, you have new readers who may have missed your best stuff. I think about B2B marketing at the strangest times. Yesterday, it crossed my mind while eating lunch. The night before, I made some Asian-inspired pork tenderloin, which was good, but it was even better in the sandwich wrap I concocted with some miscellaneous ingredients in the fridge. What does this have to do with B2B marketing? You can incorporate feedback you received from the initial content to make the new piece stronger (giving credit, of course). Will it make their job easier?" " If so, go for it. MORE >>

I sat down with various folks on the Eloqua Customer Success team to hear their experiences on what it took to build out a highly successful lead scoring system. Jocelyn Brown ( @jocebrown ), Chad Horenfeldt ( @chadhorenfeldt ), and Adrian Chang ( @adrianchang ) are the folks who help clients with implementing lead scoring at organizations of various sizes and within a variety of industries, so they have the experience to know what it takes to achieve success. MORE >>

have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. The best way to overcome this deficiency is through continuous listening, research and refinement of marketing programs based on prospect and customer intelligence. What was your "Aha" moment in 2009? It’s almost the end of the year and we will soon start a fresh one. What is amazing about the end of the year is the festive mood it puts us in. Blogs. via Beth Harte). MORE >>