Social Spotlight: Adobe and How to Borrow from B2C
Sprout Social
FEBRUARY 27, 2020
It’s certainly not as straightforward, but taking cues from proven B2C tricks to build your B2B strategy is possible and can be very effective. By taking a tried-and-true tactic from the B2C playbook, Adobe has built a social content juggernaut that’s a daily inspiration to its richly diverse audiences. What you can learn.
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