jumped on the Twitter wagon with a personal account in February 2009 full speed ahead, no holds barred, tweeting every day. Social media tactics, namely Twitter, are the latest craze, but already people are claiming to be burned out. Is that possible? By the end of summer I was burned out. But, instead of wisely slowing  to a steady, more manageable pace, I threw up my hands and pulled away from the Twitterverse. So, all the hard work I’d done to build followers and create some influence in the Twitter world went swirling down the social media toilet. Slow and steady wins the race. MORE >>

How exciting to see that B2B mainstay social networking site  LinkedIn   has unveiled a new mobile version for iPhones! Called LinkedIn for iPhone 3.0 , the new app boasts a Facebook-like user interface and a new search interface. Some of the most useful features for B2B marketers are the new Favorites functionality that lets you access most-used information quickly and an Updates view to highlight the most recent changes with your connections. The app also integrates Inbox and your address book so you can easily download your connections into your iPhone contacts. Thank you LinkedIn! MORE >>

A new study by research company BIA/Kelsey shows that less than one-third of small- and medium-sized business are planning to use social media during the next year. Just 32 percent plan to include social networking sites such as Facebook or Linked In, and 31 percent plan to include links or ads placed on social sites or blogs. Considering the very low investment costs and high ROI, I find this quite surprising. All the more reason to get working with an agency. MORE >>

There continues to be a lot of chatter on the social media front about Google Wave , which was opened up to a meager 100,000 thousand users last week via private invitations. But the verdict is still out. Some users already call it a game changer , while others openly question its practicality and usefulness compared to existing online communication (email, instant messaging, etc.) and social media technologies. It begs to question if Google has developed a collaboration tool that society still needs to grow into. But these conversations aren’t just messages. Confused? MORE >>

The world of search continues to evolve and its importance in business-to-business is undeniable, as its the second most used computer operation only after email. But as Google’s dominance in search continues, Microsoft tries again to take some search market share away with their latest search tool: Bing. As I spend a few days using Bing, I find myself pondering the question of what is Bing the answer to? Are the millions of users who have become so comfortable with Google, instantly going to jump ship simply because Bing offers some gingerbread on top of search results? MORE >>