• GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 21, 2014
    [2009] The cure for Bloggus Interruptus
    For the first time since 2009, I turned it off for almost four weeks during an extended business/vacation trip to California, Australia, and New Zealand, I prepared for this trip for months by “writing ahead” so I could keep the posts coming to my readers. 'I am suffering from Bloggus Interruptus. Until last month. ” I love blogging.
  • PWB MARKETING BLOG  |  MONDAY, APRIL 14, 2014
    [2009] Keyword Density: When Is It Enough?
    As a result, the blog and keyword phrase “Ann Arbor Mom Blog” has had top SERP billing since 2009. 'Last week I was chatting with a client about their on-page content, specifically they wanted to know “how many times their intended keywords should appear on their web page?” So how do you do that? Know your audience.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [2009] 70 New (Really) Marketing Automation Stats
    It’s from 2009. 'They’re getting old. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. It’s also 3 years old.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [2009] 70 New (Really) Marketing Automation Stats
    It’s from 2009. 'They’re getting old. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. It’s also 3 years old.
  • CHRIS KOCH  |  THURSDAY, APRIL 3, 2014
    [2009] How Manchester United Revolutionized Sports Marketing
    Sales of family season ticket plans increased from fewer than 500 in 2009 to more than 7,500 in 2012. 'Ask me which English soccer, uh, football team I would support and I would say Liverpool. According to a controversial poll commissioned by the team, 650 million people worldwide say they support the team. Have a Backstory. Fantasy sports.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 28, 2014
    [2009] 6 Reasons I Love Being a Marketing Consultant
    That’s one reason I became certified in Inbound Marketing in 2009. 'Photo from Flickr by stevensnodgrass, Some Rights Reserved. In the early nineties I was inspired by an ad agency with which I worked to start my own marketing business. Seventeen years later, here are some of the things I love about what I do. focus on solutions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 28, 2014
    [2009] Klout Founder says Lithium deal will propel new development
    In early 2009, Fernandez returned to Singapore to supervise the next evolution of the product.  This is early 2009 and the economy was terrifying. 'The genesis of Klout circa 2008. This interview was conducted about four hours after the Lithium announcement was made official. Schaefer: Are you exhausted right now? Literally everything.
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [2009] #FirstTweet: Proof That You Should Be Open to New Social Networks
    — Katy Perry (@katyperry) February 21, 2009. — Ellen DeGeneres (@TheEllenShow) March 10, 2009. — Tyra Banks (@tyrabanks) July 17, 2009. — Tiger Woods (@TigerWoods) June 26, 2009. — Anna Kendrick (@AnnaKendrick47) July 25, 2009. — stan lee (@TheRealStanLee) August 13, 2009.
  • EARNEST ABOUT B2B  |  FRIDAY, MARCH 21, 2014
    [2009] Eight years of top business brands on Twitter and their First Tweets
    Date set up: 26 Feb 2009. Date set up: 20th May 2009. Date set up: 23rd June 2009. Date set up: 27th August 2009. Date set up: 21st September 2009. Date set up: 26th September 2009. 'Which businesses were early adopters on Twitter? And what were they saying 8 years ago? When did they set up on twitter?
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 14, 2014
    [2009] The Death of Salesmen, Really
    I’ve been a marketing consultant since 1997 and an Inbound Marketing Certified Professional blogging, tweeting and working on social media for my marketing and for clients since 2009. 'Photo on Flickr by MonomoyTheatre, Some Rights Reserved. The call got me thinking about how the sales function – as we knew it – is dead.
  • SYNECORE  |  THURSDAY, MARCH 13, 2014
    [2009] Long Live the Boob Tube: Digital Video Ad Convergence Keeps TV Relevant
    In 2009, the US switched all free-over the air TV programming from analog to exclusively digital broadcasting; US cables companies likewise followed suite. Somewhat surprisingly and perhaps a bit ironically, a number of factors now point to the eventual convergence of TV and digital video ads. Long Live the Boob Tube. Why is this relevant?
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [2009] 7 Inspiring TED Talks to Rejuvenate Your Nonprofit's Social Media Strategy
    Seth Godin’s TED talk on “tribes” is as relevant today as in 2009 when he gave it. 'TED (Technology, Entertainment, Design) is a global set of conferences owned by the private nonprofit Sapling Foundation, sharing "ideas worth spreading.” Have a listen. Seth Godin: The Tribes We Lead. These people are your tribes.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 26, 2014
    [2009] Does Social Media Influence Search Rankings?
    He seems to have learned well; by 2009, Patel had implemented his marketing and search engine optimization tactics on 30 of the top 100 Technorati blogs and was named one of the top influencers on the web by The Wall Street Journal. 'Did your formal education prepare you for what you actually do in the day-to-day? Want more information?
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [2009] The Golden Rule for Marketing
    In contrast, at the end of 2009, there were only 672 million phone numbers, include mobile, business and toll free numbers, reported by the FCC. 'Marketers are looking for a way to get attention, to get their message across and ultimately to get an advantage over their competitors. Marketing has become a bad word to many. The Golden Rule.
  • SYNECORE  |  SATURDAY, FEBRUARY 22, 2014
    [2009] 7 Social Mobile Apps Marketers Should Know About
    Founded in 2009 by Ukrainian Jan Koum and American Brian Acton, the text messaging utility has reached 450 million monthly users in just four years of existence- faster than any other company in history to do so. Founded in 2009, Tango describes itself as “the leading all-in-one social networking app.” Whats App - Mobile Messaging.
  • WRITING ON THE WEB  |  FRIDAY, FEBRUARY 21, 2014
    [2009] 2 Writing Tips for Expert Ebooks from TED Talks
    By January 2009 they had been viewed 50 million times. 'I’m a big fan of the 20-minute video talks from experts on TED.com. Just think about this: If more people wrote expert ebooks like these riveting presentations, their books would be easier to read and deliver more memorable information. TED Talks are truly inspiring. Self-interest.
  • ENGAGE  |  WEDNESDAY, FEBRUARY 19, 2014
    [2009] The Power of Longform Content (Part 2)
    In 2009, 20 percent of Norway’s population watched a show about a seven-hour train journey—in real time. '(This is the second in a two-part series about the benefits of longform writing as part of your content marketing mix. Read Part 1.). Because people who are interested in a subject always want to know more about it! You’d be surprised.
  • SYNECORE  |  MONDAY, FEBRUARY 17, 2014
    [2009] Enhancing the User Experience with Augmented Reality
    Founded in 2009, Layar gained international attention as one of the first mobile augmented reality browsers to hit the market. 'Today’s businesses and marketers are intensely focused on enhancing the digital user experience. And augmented reality is big business. Augmented Reality vs Virtual Reality. But what is augmented reality, anyway?
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 13, 2014
    [2009] 2013 Marketing Survey Results: What Worked Best?
    Photo credit: “Concert Crowd (Osheaga 2009) – 30000 waiting for Coldplay” Anirudh Koul , used under a Creative Commons 2.0 'In business, as in life, we often tend to find our best paths forward by looking to the past – by taking stock of what we’ve done previously, of what has and hasn’t worked, and charting a course accordingly.
  • CHRIS KOCH  |  FRIDAY, JANUARY 31, 2014
    [2009] How Jimmy Fallon Redefined the Celebrity Biography
    'English: Jimmy Fallon CES 2009 in Las Vegas, NV (Photo credit: Wikipedia). Jimmy’s Fallon’s career – and much of who he is as a person – can be summed up in eight minutes. Look, I don’t mean that as an insult. Fallon has risen to become a star by doing just one thing: being himself. The Only Job He Ever Wanted. YouTube Prototype.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 22, 2014
    [2009] REVTalks Smashes the Executive Knowledge Gap
    Filmed at the 2009 TED Conference in Oxford. 'Revolutionary Marketing Summit Allows Executives to Share “Aha” Moments. According to an informal survey by marketing consulting firm the Pedowitz Group, only 10% of marketers in 2008 indicated that they were responsible for generating revenue. Last year, that number had jumped to over 70%.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 21, 2014
    [2009] 7 Key Steps to Facebook Growth
    million ikes, and the Renaissance Festival performer Twig the Fairy , whose Facebook page was born in March 2009, has since hit 260,000 likes. 'If your social media plan includes the goal of reaching more people with content marketing, maximizing your Facebook presence can be a good tactic. What’s the key to that kind of growth on Facebook?
  • MARKETING ACTION  |  MONDAY, JANUARY 20, 2014
    [2009] Diversity: A Strategic Business Issue
    The fact sheet from this study marshals the research, including: The 2009 McKinsey “ Women Matter 3 ” study reported that companies scoring in the top quartile of organizational performance – which were the companies with more women in top management – tended to have an operating margin at least twice as high as those in the bottom quartile.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 20, 2014
    [2009] Case study: Creating social media benefits in a regulated industry
    “In 2009 everybody I knew was experimenting with Facebook but I mostly did it for fun,” he said. ” Twitter — “I have had a Twitter account since 2009 but I am only starting to learn to use this effectively now. In 2009 everybody I knew was experimenting with Facebook but I mostly did it for fun,” he said.
  • HUBSPOT  |  FRIDAY, JANUARY 17, 2014
    [2009] 10 MORE of the Most Remarkable Marketing Campaigns in History
    All in all, 66 commercials were produced between May 2006 and October 2009, and each one delivered an on-point message that helped bolster Apple''s reputation in a big way. We''ve even published SlideShare presentations about remarkable campaigns , as you may remember. 10 MORE of the Most Remarkable Campaigns in History. Campaign.
  • BLUE FOCUS MARKETING  |  SUNDAY, JANUARY 12, 2014
    [2009] Guest Lecturer @MNBurgess to Discuss “Branding From the Inside Out” at Centenary College #NJ
    It has been a great honor over the years to work with Centenary College, who in 2009 awarded me the Joel A. 'I am pleased to announce that Centenary College (@ Centenary_NJ ) has invited me to present as the Gates-Ferry Distinguished Lecturer on February 4, 2013, from 7 to 9 p.m at the Sitnik Theatre in the David and Carol Lackland Center.
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 10, 2014
    [2009] Who’s an Expert, and Why Experts Write Ebooks
    of total US book sales in 2009 to 5% of the market in the first quarter of 2010. Amazon sold more than 3x as many Kindle books in the first half of 2010 as in the first half of 2009. Who, exactly, is an expert? Who qualifies? don’t know that there’s any definition or standard that one must go by. They’re experts.
  • VOLACCI  |  THURSDAY, JANUARY 9, 2014
    [2009] Drupal and the Rise of Open Source
    'A recent article on OpenSource.com about how Drupal’s role in the rise of open source software has been circulating around the Drupal community lately. It’s quite a long article, but well worth the read if you have the time— and if you don’t, here are some of the highlights from it. But for Drupal, the greatness is only getting started.
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [2009] 20 LinkedIn Groups Every Marketer Should Join
    Created: April 1, 2009. Created: June 20, 2009. 'Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. Who knows? Marketing. 1) Digital Marketing. Created: March 3, 2008. Type: Networking Group. Members: 427,420. Owner: John Horsley.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 6, 2014
    [2009] Content Shock: Why content marketing is not a sustainable strategy
    Fast forward to 2009, the year I became a serious content creator. Let’s say that in 2009 I spent 5 hours a week creating content that would be consumed by my blog readers. So with 5 hours of content creation in 2009, I was “paying” my readers $500 in my time to consume my content each week. Let me explain.
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 20, 2013
    [2009] 3 Companies that Failed to Listen
    The #1 Fastest Growing Company in 2009 Fails to Follow Market Signals. 'Businesses that have experienced high-growth can get myopic and full of themselves. Some make the big mistake of failing to listen to the marketplace. recently read an email newsletter by Seena Sharp of Sharp Market Intelligence. Blackberry, which just reported a $4.4
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 11, 2013
    [2009] 6 Ways to Make Your Marketing to Tradesmen More Effective
    wrote this post in 2009 and it still holds true today. 'Today we have so many options to reach our targeted audiences. While I’m a proponent of trying new things, we must not lose sight of who we’re trying to reach. More importantly, we need to identify the preferred way they like to be communicated with. Fish Where The Fish Are.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [2009] 7 Common (and Dangerous) Misconceptions About SEO
    It''s a figure that has doubled since 2009. 'With regular algorithm updates and new factors influencing search all the time, search engine optimization is a bit of a moving target these days. Add in the level of nuance that tends to surround search rank and you''ve created a perfect storm for misunderstanding and misattribution.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 6, 2013
    [2009] Optimove Helps Optimize Customer Retention (And, Yes, It's a Customer Data Platform)
    Optimove was founded in 2009 and currently has about 70 clients, mostly in Europe. 'As I wrote last week , it sometimes seems that every system I look at these days is a Customer Data Platform. Of course, this is partly because I’m choosing to look at that type of system, and partly because CDP vendors are reaching out to me.
  • ENGAGE  |  TUESDAY, DECEMBER 3, 2013
    [2009] Social Media in the News
    'The timeless human need to interact is the engine that drives social media. The usefulness of its tools—whether it be Facebook, Twitter or MySpace—is usually dictated by the youngest among us. This skittish demographic has been quick to flee from anything that reeks of market capitalization, number of shares outstanding or return on investment.
  • WRITTENT  |  TUESDAY, NOVEMBER 12, 2013
    [2009] SEO is Dead. Content Marketing = Guaranteed SEO
    Let’s take a walk back to 2009, when optimizing your website for guaranteed SEO results could typically be achieved with the following factors: Reciprocal Link Exchanges. 'SEO as we know it is actually gone forever. Are you dubious, or worried that our position is extreme? image credit: Search Engine Watch. Google PageRank May Be Dying.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 8, 2013
    [2009] Gainsight Gives Customer Success Managers a Database of Their Own
    Gainsight was founded in 2009 and started taking paying customers in 2012. 'I had a conversation last week with a vendor whose pitch was all about providing execution systems with a shared database that contains a unified view of customer information from all sources. This post is not about that company. Get over it. ** Yes, that’s a word.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 30, 2013
    [2009] Definitions for 34 Twitter Terms You Were Too Embarrassed to Ask About
    FollowFriday started in January 2009 as a way to recommend other Twitter users to your followers. 'This morning, when I scanned my Twitter feed, I did a few MTs and PRTs, asked a follower to TMB, and was left SMH at some trolls I found, so I said BFN to Twitter. Didn''t understand what I just said? so that''s exactly I did. mention. Follower.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 30, 2013
    [2009] What Makes a Presentation Great? Deconstructing an Awe-Inspiring TED Talk
    'Since he gave the presentation back in 2009, Simon Sinek’s TED Talk on inspiring action has racked up more than 12 million views. His presentation is the most popular TED Talk on business or marketing by a long shot. Some speeches feel like magic. They grab our attention and carry us through to the point of realization. Style. Delivery.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [2009] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
    This fall, however, Google introduced its Hummingbird algorithm , its first major algorithm update since the 2009 "Caffeine" update and a significant shift in Google''s approach. 'A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Mobile Search Will Continue to Rise.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 8, 2013
    [2009] Why Astroturfing and Fake Online Reviews Are Illegal
    'It seems it is time for a refresher course on the FTC’s 2009 Endorsement & Testimonial Guidelines. Even with the government shut down and the FTC website closed and shuttered as of the date of this writing, states can still prosecute companies for posting  fake online reviews. Featuring Contributions from Global Thinkers.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [2009] 7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever
    In 2009, the tribe started using mobile phones and an Open Data Kit to record instances of illegal deforestation and logging in their territory on Google Earth. 'Google for Nonprofits , a membership program for nonprofits based in the U.S. and U.K. with country-specific programs ), is looking to amplify its online engagement. 6) Google+.
  • HUBSPOT  |  FRIDAY, OCTOBER 4, 2013
    [2009] Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
    According to those at the launch announcement last week (held in the Menlo Park garage where Google was founded), Hummingbird is “the biggest overhaul to their engine since the 2009 ‘Caffeine’ overhaul (which focused on speed and integrating social network results into search) and that it affects ''around 90% of searches.’ Be helpful.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [2009] 6 Smart Collaborations Between Nonprofits and Brands for Breast Cancer Awareness Month
    Since 2009 employees purchasing these garments have raised more than $100,000 for breast cancer awareness, which is equivalent to 400 mammograms to under-insured or uninsured women. 'As you may know, October is National Breast Cancer Awareness Month. 1) National Breast Cancer Foundation: Beyond the Shock. 4) Free Will Brewing Co.: nonprofit
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [2009] Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing
    The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. 'Author: Eric Kim The race to mobile has become a stampede. The
  • ISCOOP  |  SUNDAY, SEPTEMBER 29, 2013
    [2009] The Development Fund that Nobody Knows About
    960 millions som (14,5 million euros) were allocated in the period 2009 – 2011 for the development of the area, but the citizens hardly know the fund exists, shows this video investigation of Scoop supported team from K-News. See the video. Read the English translation. Armenia Investigations Kyrgyzstan
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 29, 2013
    [2009] Does Your @SocialEmployee Know the “Why” of Your Brand?
    To echo Simon Sinek’s now-famous  2009 declaration , these words shouldn’t speak to what we do, but to  why we do it.  'The words we use in the business world speak to our collective dreams and aspirations. Every few years or so, new buzzwords come in to replace the old ones, pointing our way like the North Star to our future.
  • B2B MARKETING TRACTION  |  FRIDAY, SEPTEMBER 20, 2013
    [2009] B2B Marketers Must Be Transparent to Build Trust
    In 2009 Domino’s employees videotaped extremely bad behavior, damaging the company’s reputation. 'Doing business today requires transparency, which builds trust with your customers and partners. It leads to increased business, since people buy from people they know, like and trust. Collaboration is increasing.
  • INSIGHTIQ BLOG  |  WEDNESDAY, SEPTEMBER 18, 2013
    [2009] The Cost of Bad Customer Service
    Now let me enlarge this scope with some interesting stats: Since 2009, the overall cost of poor customer service in the US averages about $338.5 billion per year, ( CSM, 2009 ). 'Bad customer service is possibly one of my biggest pet peeves next to people not washing their hands after using the bathroom – but that’s another topic.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 14, 2013
    [2009] 6 Flaws Your Nonprofit's Mobile Website Should Never Have
    And according to StatCounter Global Stats , global mobile traffic represents 13% of internet traffic, up from just 1% in 2009. 'The smartphone revolution is here and your organization cannot ignore it. 83% of Generation Y respondents to a recent study said they have smartphones. You do not want to ignore this channel of increasing traffic.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 7, 2013
    [2009] What Millennials Really Want From Your Nonprofit’s Website
    'The Millennial Impact Report has been collecting data since 2009 from groups of individuals between the ages of 20-35, also known as Millennials or Generation X. They release reports of this data on a yearly basis and include trends in giving, service, and communication between Gen X and nonprofit organizations. Why not show them off?
  • VOICE-BASED MARKETING  |  FRIDAY, SEPTEMBER 6, 2013
    [2009] 3 Ways Your Website Is Chasing Customers Away
    IMshopping and Harris Interactive Survey (August 2009). 'In the age of the Internet, more customers than ever are looking online as they begin seeking a service or product. In fact, a recent study by Deloitte states that 60% of consumers say they are going online more often to find the best products and services. Is your website helpful?
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 23, 2013
    [2009] Is Your Social Media Consultant an Expert or a Wannabe?
    We’ve been blogging, tweeting and marketing on Facebook since 2009 and on LinkedIn since 2004, for our company and for our clients. 'According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. Almost 50% have only two years experience. But, I digress.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 22, 2013
    [2009] Keep Moving Forward
    During the recession in 2009, we also heard from many of our distributors about the challenges that they faced. 'Today we have a guest blog from Jennifer Murphy, the vice president and COO at NetPlus Alliance. His presentation related his experiences as a SEAL to the challenges we face in life, both personally and professionally.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 21, 2013
    [2009] Act-On Debuts on Inc. 500 List At #172
    took our measurements last December, Act-On had grown from 10 employees in 2009 to 140 (we now are even bigger). 'We are extremely pleased and proud to announce that Act-On has made the prestigious Inc. Magazine 500 List. Congratulations also to Puppet Labs, who scored #1 in the Oregon Top 100 contingent. As Inc. When Inc. Thank you!
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 21, 2013
    [2009] Driving Engagement through Social Media for Healthcare Providers
    The first was a tumor removal operation that took place in 2009 at Henry Ford Hospital in Detroit, and many have followed. 'Author: Dayna Rothman Historically, the healthcare industry has been slow to adopt digital marketing practices. And more and more healthcare marketers are getting up to speed. Lexington Medical Center. Social Media
  • LEDGER BENNETT  |  WEDNESDAY, AUGUST 21, 2013
    [2009] Top 10 Tips for Marketing Automation success (1)
    66% of sales teams don’t believe marketing ‘works’ source: IBM – Breaking the Feud 2009. 'You may be wondering: ''What can Marketing Automation technologies give to marketers that they don''t currently have? What problems does it solve? What opportunities does it create?''. These Top 10 Tips help you to do this. Have a plan. Decide. Track.
  • FATHOM  |  TUESDAY, AUGUST 20, 2013
    [2009] Top 14 Most Popular EHR Vendors
    EHR systems are meant to increase efficiencies in patient communication, which is why the meaningful use standards were set in place under the 2009 federal economic stimulus package. … 'Many physicians are frustrated by their Electronic Health Record (EHR) vendors.  44% felt their EHR vendor was unresponsive to their needs.
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [2009] How to Save Up to 50% on Your PPC With Quality Score
    In 2009, Craig Danuloff crunched some numbers to show that a Quality Score of 10 could save you 30% on cost per click, or CPC. In 2009, a Quality Score of 7 (out of 10) was average. Quality Score of 9 is twice as valuable as it was in 2009, saving you 44.4% Marketers often ask me, “What’s the one metric I should optimize for?
  • VOLACCI  |  MONDAY, AUGUST 19, 2013
    [2009] 5 Ways Breaking Bad is Killing the Competition with Content Marketing
    Even though the movie “The Last House on the Left” was made in 2009, AMC is billing its first showing of the movie as an AMC Premier Event, hoping that fans of Aaron Paul, the character who plays Jesse, will come back to the channel to see an actor they enjoy play a supporting role in a movie. Audience engagement and interaction .
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 16, 2013
    [2009] Don’t Hire a Person to Head B2B Demand Generation – Unless He has a Plan like SCORE!
    Jeff Ogden, the award-winning marketing expert,  is the President of Find New Customers , a demand generation company offering services since 2009, but NEVER in the state of Georgia. 'When hiring a B2B demand generation manager, don’t just hire a person – hire a process! But that begs a question. Tons of those. C – Clear.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 8, 2013
    [2009] Personal time versus social media time: Something has to give
    ” In 2009, we were just entering the grip of the recession. In 2009, we were just entering the grip of the recession. Not only is Elizabeth an inspiring business leader, she is incredibly insightful and I always walk away with at least five blog post ideas from our conversations (including this one!). This is how we met. Agree.
  • SYNECORE  |  WEDNESDAY, AUGUST 7, 2013
    [2009] New Study: Get On YouTube, NOW
    Since 2009, video publishing rates on YouTube by the Top 100 Global Brands have increased an average of 73% annually. 'Still wondering if creating a YouTube channel is worth it for your brand? Well, I think you may be convinced by the time I get through with you (cue the evil laugh). Ok, that was completely terrifying. Moving on -. Viola!
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [2009] How to Create Marketing That's Actually Helpful [Printable Checklist]
    won’t spill all the beans for you, but I will sum up the River Pools and Spas like so: while facing “complete financial ruin” at the beginning of 2009, Marcus made the decision to “act like a swimming pool consumer instead of a swimming pool installer.” Except, of course, you don’t charge.) Here’s what it looks like. How’s that for helpful?
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 24, 2013
    [2009] How to Start an Awesome LinkedIn Group
    In 2009, Long started a group called  Social Media Commercial Real Estate when few in his field understood the power of social networking in the real estate world. 'Have aspirations to be a thought leader in your industry? The more credibility you’ve got, the more awareness you’ll build for your service or products!
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 23, 2013
    [2009] Industrial Marketing, Lead Generation and Sales: It’s Complicated
    'Remember this rom-com from 2009? Despite the critics giving it mixed reviews, it went on to gross $219.1 million worldwide. hit movie for sure. Sometimes I feel the same way [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • BEYOND  |  MONDAY, JULY 22, 2013
    [2009] Which Of The 4 Types Of Content Marketing Agency Do You Want?
    The year for Talking About Content Marketing was 2009 or maybe 2010. 'News just in: 2013 is The Year of Content Marketing. don’t mean just talking about it. The year of Talking Really Quite Seriously About Content Marketing But Not Really Doing Anything was perhaps 2011. But at last the time has arrived. Either way, it’s here.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 18, 2013
    [2009] A Guide to Facebook Insights
    Insights has been around since 2009 and originally only collected basic demographic information of a page’s fans during the sign-up process. 'Over a billion served, and we’re not talking burgers here. Facebook has evolved from being a place to chat with pals to a powerful business tool. Does this sound like you? If so, listen up!
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 18, 2013
    [2009] How Marketing Made Simple TV beats the pants off of Find New Customers – a better revenue model
    'Find New Customers is a B2B sales lead generation company founded by Jeff Ogden in February 2009 (Not early 2013 as claimed by a certain Atlanta firm). But the future is Marketing Made Simple TV. Jeff Ogden , President of Find New Customers has done professional writing for firms like Marketo , Aprimo , OneSource and Silverpop.
  • VIEWPOINT  |  THURSDAY, JULY 11, 2013
    [2009] Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing
    According to a recent report by Custora, customer acquisitions from email marketing have quadrupled since 2009, exceeding that of leading social networks. 'Online content in the sales and marketing industries is dynamic and constantly changing. B2B Buyers: Traits by Generation [Infographic]. Via MarketingProfs. Via Fusion Marketing Partners.
  • WRITTENT  |  WEDNESDAY, JULY 10, 2013
    [2009] 50 Amazing Mobile Marketing Statistics That Will Move You to Action
    US mobile ad spending has increased 400% since 2009, and shows no signs of slowing in growth. 'Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared.
  • WRITTENT  |  TUESDAY, JULY 9, 2013
    [2009] 28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy
    Minneosota’s professional football team, The Vikings, faced a unique challenge in 2009. 'Content marketers need to be empathetic, detail-oriented, and tech-savvy. However, agility may be the most important attribute of all. Make it a point to read one of these amazing – and free – resources each day for the next 3 weeks. IBM Global CMO Study.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, JULY 3, 2013
    [2009] Has the Social Gone Out of Social Media?
    2009), you could meet people on Twitter or LinkedIn and actually make a few connections. 'The other day on Twitter, I came across a post about the death of social media. clicked over to read it and found myself agreeing with the author on all of his points. “Oh yes!” ” I thought. “Let me count the ways.”
  • SYNECORE  |  TUESDAY, JULY 2, 2013
    [2009] New Study: Email Marketing Actually Works?!
    This has risen from 10.35% in 2009 (although it is down from 16.22% last year). The study reports that Twitter has seen less than a 0.01% growth in the customer acquisition department since 2009. 'It’s obvious to most of us now that the digital space is a must for businesses to connect with their consumers. Curious? Search isn’t dead.
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [2009] The History of Advertising: How Consumers Won the War for Their Attention [SlideShare]
    18) In 2009, the FTC instituted a series of regulations banning untruthful customer testimonials. 'You''ll never believe it, but there was a time when humans lived without being blasted by advertising everywhere they turned. But over the span of several centuries, basic human needs were met. Buy this! Buy that! Free sample! Call us! Email us!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 27, 2013
    [2009] Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?
    That frankly didn’t take much insight, but I’ll brag a bit more about having pegged Adobe as needing to add marketing automation as far back as this post in 2009 and again in 2010. Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. The deal is not particularly surprising.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 20, 2013
    [2009] B2B: How To Get Marketing and Sales To Work Together And Stop Fighting
    Sadly, only 45% of businesses have established a company-wide definition of a sales-ready lead , according to a 2009 survey by MarketingSherpa. 'Artillery B2B Marketing Blog > The Forward Observer B2B companies that align marketing with sales experience 20% annual revenue growth. Here''s how to do it. How many customers do you need?
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 13, 2013
    [2009] 8 Steps To Effective Content For Social Media [Slides]
    joined Twitter in 2009. 'For the third week in a row, I find myself at another amazing marketing conference. This time, it’s the Social Media Strategies Summit (#SMSsummit) in New York City where hundreds of social-minded digital marketers are looking to learn top tips and tricks for how to be more effective with social media marketing.
  • EMAGAZINE B2B BLOG  |  TUESDAY, JUNE 11, 2013
    [2009] The Impact of Mobile Technology in B2B Companies
    According to Forrester Research mobile marketing spending will quadruple in  five years, rising from $26 million in 2009 to $106 million in 2014. '“Simplicity is actually quite complicated” Today, Apple introduced its newest operating system, iOS7, with a cryptic tag line “Simplicity is actually quite complicated.”
  • WRITTENT  |  WEDNESDAY, JUNE 5, 2013
    [2009] 15 Ways Sharp Content Creators Use (and Don’t Use) Keyword Strategy
    Prior to 2009, SEO was a bit like the wild west. 'Is SEO dead? Not exactly. The era of being able to successfully get to the top of Google with smoke and mirrors is definitely over. That being said, keyword research still matters. Do: Keep an Eye on Trends. Terms like “Halloween costumes for kids” peak in October. Image Credit: HubSpot.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 5, 2013
    [2009] Why Marketing Made Simple TV beats the pants off Find New Customers
    'Find New Customers is a B2B sales lead generation company founded by Jeff Ogden in February 2009 (Not early 2013 as claimed by a certain Atlanta firm). But the future is Marketing Made Simple TV. Download the great white paper on B2B demand generation, How to Find New Customer,s right here.) Let’s examine those. It’s simple.
  • SAZBEAN  |  TUESDAY, JUNE 4, 2013
    [2009] Examples of Social Media Best Practices
    In 2009 I wrote about the now defunct  Best Buy Connect  social hub. 'Social media marketing is changing so quickly — and companies are coming up with new ways to engage audiences every day — that it is difficult sometimes to figure out what to do for your own company. News & Notes
  • BLOG MY CALLS  |  TUESDAY, JUNE 4, 2013
    [2009] Local Marketing Q&A with Expert Blake Denman
    'Blake Denman founded RicketyRoo in FebROOary of 2009. He was working at a large scale local SEO agency and decided to go out on his own. We met Blake at SMX West in early 2013. His local SEO expertise is vast. Recently we asked Blake to answer a few questions about local marketing, local SEO, and mobile marketing. Can I click to call?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 31, 2013
    [2009] Neolane Interaction Tightly Integrates Real-Time and Outbound Marketing Campaigns
    One of its offerings, originally launched in 2009, is its real-time interaction manager, Neolane Interaction. 'As I mentioned last week , there haven’t been many new B2C marketing automation products in recent years. But this doesn’t mean the industry has been stagnant. it uses the same offer library for real-time and outbound campaigns.
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [2009] Mary Meeker's Newest Internet Trends Report a Must-Read for Marketers
    Mobile traffic represents 15% of all internet traffic, versus less than 1 percent in May 2009. 'Mobile internet usage is soaring past desktop usage. Wearable computing is poised to supplant mobile computing as the hot new thing. Basic business processes, things like logistics, manufacturing, and transportation are being reinvented. The U.S.
  • MARKETING ACTION  |  THURSDAY, MAY 16, 2013
    [2009] The 9 Immutable Laws of Social Marketing
    In November 2009, Fresh Diet had a Facebook presence of…almost zilch. 'Jim Gilbert likes to describe himself as an “old school” direct marketer who applies traditional direct marketing principles to new media and channels. Social media’s still a puzzle for many of us. How do you use it to generate heat as well? 94 fans.
  • ENGAGE  |  TUESDAY, MAY 7, 2013
    [2009] 65 Tweets to Engerize Your Marketing Strategy from #WhatsNextDC Day One
    whatsnextdc @ katrinaklier : In 2009 only about 2% of US adults owned a tablet or an ereader, now more than 1/3 do. 'I recently had the privilege of attending the What’s Next DC Marketing and Communications Conference at The Hamilton Live. This was my first ever industry event or business conference, so I had no idea what to expect.
  • SAZBEAN  |  THURSDAY, MAY 2, 2013
    [2009] 3 Counterintuitive Ways to Reach a New Audience Through Partnerships
    Reach a New Audience Through Business Partnerships Strategy #1: Go Where Future Clients Are Already Fans In 2009, Chicago-based insurance company Aon signed on as the new sponsor of England’s celebrated Manchester United soccer team. 'Traditional wisdom teaches small businesses to partner with people whose services complement their own.
  • BIZNOLOGY  |  MONDAY, APRIL 29, 2013
    [2009] B2B Marketers Should Take Another Look at E-Commerce
    Xiameter sales grew so successfully that in 2009, Dow Corning moved as much as 2500 of its 7000 products to the site.  'Photo credit: Wikipedia. commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study.  Time for another look.  Business buyers are people, too. 
  • SAZBEAN  |  THURSDAY, APRIL 25, 2013
    [2009] Top 5 Tips for a Successful Kickstarter Campaign
    It is a crowdfunding website that was created in 2009 in the lower east side of Manhattan. 'This is a guest post by Phil Treagus, co-founder of Giraffe Social Media. Kickstarter is fast becoming the next big internet success story. The answer is: lots of people. Just use your common sense. Try and be creative and inspire the audience.
  • MARKETRI  |  THURSDAY, APRIL 25, 2013
    [2009] Why Your Professional Services Marketer Needs Mentoring
    'In 2009, after completing my senior year of college and receiving my business degree with majors in marketing and business management, I was absolutely thrilled to land my very first job as a marketing assistant at a research firm. started out like any eager young marketer, ready to learn and to help grow the firm I had joined.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 24, 2013
    [2009] Ten Fantastic Facts About The History of Internet Marketing
    Google’s first ever tweet was sent in 2009. 'by Dayna Rothman As internet marketing grows at a rapid pace, it has accumulated quite a history. From email marketing to social media, every great historical story is bound to have some really interesting and fun facts. The first email to be sent with an “@” symbol was in 1971. Tweet This].
  • BIZNOLOGY  |  MONDAY, APRIL 22, 2013
    [2009] Enterprise Social Networking Platforms: Think Amazon, Not Facebook
    Inc.com profiled Bezos in its Great Leader Series back in 2009, and the excerpt below gives us a glimpse of that strategy and its results: After inviting 300 friends and acquaintances to test his creation, Bezos took the site live and, within a month, the company had sold books in all 50 states and in 45 countries. Read on to understand why.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 18, 2013
    [2009] Here is my fervent hope. That what does not kill you, makes you stronger
    'Can getting smoked in a National Championship game lead to greater results? My Alma Mater is the University of Notre Dame. So I was deeply embarrassed to be smoked by the University of Alabama. As the announcer stated “ An over-whelming victory in this BCS game.” ” We were pounded by a much better team. This is true for all of us.
  • HUBSPOT  |  WEDNESDAY, APRIL 17, 2013
    [2009] How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets
    The campaign started in 2009, and by 2012, tourist traffic at Iceland''s Keflavik International Airport broke records, with 2.4 'Rocky Balboa. Susan "I Dreamed a Dream" Boyle. The 1980 U.S. Men’s Olympic Hockey Team. What I''m trying to say is. no one can resist an underdog. At least, that’s how the story used to go. The results paid off.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 17, 2013
    [2009] Hiring a Person to Head B2B Demand Generation? Hire a Plan like SCORE too!
    Jeff Ogden is the President of Find New Customers , a demand generation company offering services since 2009, but NEVER in the state of Georgia. 'When hiring a B2B demand generation manager, don’t just hire a person. Hire a process too! see lots of listings on LinkedIn looking for BtoB demand generation managers. C – Clear.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 12, 2013
    [2009] Why Sales Leaders Should Wave the Flag for Sales Lead Generation
    We’ve been helping salespeople since 2009, but never in the State of Georgia. 'Buffer BtoB demand generation (sales lead generation) is the process of earning the trust of prospective customers over time and being the trusted partner when they are ready to buy. In simple terms, those are sales-ready leads. What do you think?
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 11, 2013
    [2009] Are you a CMO or VP of Marketing? If so, learn about digital marketing from CMO’s Speak, a new Silverpop white paper (by yours truly)
    Jeff is an award-winning marketing expert who has been helping companies (except the state of Georgia) since 2009 to create and deploy programs to help sales close more deals. 'Buffer. If you are a CMO or VP of marketing, it  delivers key recommendations around digital marketing you can use in your business today. Embracing peer engagement.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 10, 2013
    [2009] Realizing the Promise of Marketing Technology – ITSMA sales lead generation meeting in NYC
    His company has been helping businesses drive more revenue since 2009, but never in Georgia. 'Buffer I recently had the pleasure of attending the ITSMA lunch briefing in NYC, where they discussed the sales lead generation topic “Realizing the Promise of Marketing Technology.” I always want to look different from everyone else.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 8, 2013
    [2009] The Awesome Power of Story in BtoB Sales Lead Generation
    Jeff Ogden is an award-winning marketing expert and the sales lead generation company President of Find New Customers , which has been helping companies improve revenue results since 2009. 'Buffer Sales Lead Generation is powered by great stories. Every Sunday night, my family is glued to the TV to watch The Walking Dead. Let me share it.
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