REVRESPONSE B2B WHITE PAPERS | THURSDAY, JULY 30, 2015
 Best in Class Marketers Drive Enhanced Customer Loyalty
As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
VERTICAL RESPONSE | THURSDAY, JULY 30, 2015
 5 Subject Line Tips You Haven’t Heard
Trying to pique readers’ curiosity to entice them to open an email is so 2009. The world of email subject lines is growing more sophisticated as emailers grow more spam and sales savvy. It’s safe to say your subject line is more important than ever. Coming up with them can be fun, though, if you use some of these tips.
B2B MARKETING INSIDER | MONDAY, JULY 27, 2015
 The Best Example You Will Find On The Value Of Storytelling
This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. I hear it all the time: “you can talk all you want about thought leadership and content marketing , but we’re here to sell stuff.” ” Have you ever heard that line? That is until I met Michele Miller. Show me.
CRIMSON MARKETING | TUESDAY, JULY 21, 2015
 How to Run an Effective Agile Marketing Organization (with Vittorio Viarengo, MobileIron’s VP Marketing & Products)
They shipped the first release of their Enterprise Mobility Management platform in 2009 and since then have experienced tremendous growth that culminated in being recognized by Deloitte as the fasted growing technology company in the world (2009-2013) and then their IPO in 2014. He sold it to Object Design in 1997, a then public company.
JUNTA 42 | TUESDAY, JULY 14, 2015
 6 Steps to Content Marketing Domination
Get Content Get Customers was published in 2009. By 2009, Moz closed the consulting business entirely and focused on selling software to its audience. I know, I know. used one of those link-bait titles. First, I used a number (which, to be honest, almost always performs better than non-numbered posts). Reverse engineering. model.
CRIMSON MARKETING | THURSDAY, JULY 9, 2015
 Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
Although Paychex remained solidly profitable, business was flat in 2009 and declined slightly in 2010. “We had to become more focused on marketing, and specifically marketing that drove results,” said Paychex Marketing VP, Andrew Childs. “We’ve always relied heavily on referrals from banks, CPAs, and our existing clients. percent. billion.
HUBSPOT | WEDNESDAY, JULY 8, 2015
 Should You Strive for Work/Life Balance? The History of the Personal & Professional Divide
It’s the self-help topic du jour: achieving “work/life" balance. Don’t get me wrong: Many of these tips can be helpful. Implementing them could yield you a happier, more fulfilling life -- both in terms of your work life and your life. But you see, this is where the terminology gets confusing. Matter of Semantics. More on that later.). 15,000 B.C.
LEADERSHIP | TUESDAY, JULY 7, 2015
 CMO Spotlight: “…No Penalties for Failed Attempts”, says Peter Doucette, VP Sales & Marketing, The Boston Globe
It could have been much simpler for Doucette when he joined in late 2009 to make the newspaper’s 150 year-old legacy, awareness and brand equity the focus of marketing strategy. “… we’ve created a system where people know they can experiment. They see the benefit of pushing forward ideas. We recognize that not all ideas work, and that’s OK.
JUNTA 42 | SATURDAY, JULY 4, 2015
 This Week in Content Marketing: Who Didn’t Launch a Content Marketing Agency This Week?
Launched in 2009 by General Mills, its mission is to provide the perfect answer to the question, “What should I make?” It contains thousands of creative recipes that incorporate its food products, plus thousands of recipes contributed by everyday cooks. We talk about their business models and ponder the challenges they are likely to face.
JUNTA 42 | SATURDAY, JUNE 20, 2015
 This Week in Content Marketing: Why Medium Is Betting on Email (and So Should You)
In 2009, it launched a Brewing TV website and weekly web show on YouTube. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In addition, Robert and I wax philosophical over Medium’s new direction, which puts a surprising amount of emphasis on an old-school form of communication – email.
BIZNOLOGY | WEDNESDAY, JUNE 17, 2015
 Why Millennials Are Resistant to Advertising and Politics
Consistent with this negativity, government officials score the lowest for trusted leadership (38%), with CEO’s next at 43%. A 2014 survey of Millennials by Reason-Rupe confirmed these negative perceptions, noting that our government has a high potential for corruption: 66% say the government is inefficient and wasteful (up from 42% in 2009).
HUBSPOT | WEDNESDAY, JUNE 17, 2015
 UGG Boots, Mason Jars & Other Trends That Marketing Made You Like
Here's a brief timeline of events that helped pique people's interest in the versatile hot sauce: 2009: Bon Appetit named Sriracha its "Ingredient of the Year.". Have you ever stopped to think about why you make certain purchases? What really goes into those decisions? I do it all the time. I'm a marketer, after all. And you can, too. right?
FATHOM | THURSDAY, JUNE 11, 2015
 Use a Mobile-Friendly Course Catalog for Better Recruiting
The university first put their undergraduate catalog online as PDFs in 2009. Since the first one in 2009, we’ve improved on the technology,” said Lynn Zawie, the school’s Web Production Coordinator. note: This guest post was written by Lance Merker, president and CEO of OmniUpdate. We were having to do new PDFs.”.
MODERN B2B MARKETING | WEDNESDAY, JUNE 10, 2015
 Drop the “Social” Prefix Already…It’s Just “Selling”
Let’s explore… As a sales rep, I have to admit that Twitter rubbed me the wrong way once it started to go mainstream circa 2009. Author: Ray Carroll “Social selling”. In our modern digital times, we’ve all heard this term. And, it has become pretty dominant in the industry. In short, it seemed like a monumental waste of time.
IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 9, 2015
 According To CMOs This Is Priority One For Consumers
Look at the undeniable parallel between price and service from 2009 to 2015? Earlier this year, Duke University’s Fuqua School of Business released its latest iteration of its CMO Survey. They've been doing it twice a year since 2008. Their choices were: Superior Product Quality. Excellent Service. Low Price. Trusting Relationship.
HINGE MARKETING | TUESDAY, JUNE 9, 2015
 Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
Back in 2009, I ran an experiment. For six months, I dedicated myself to making a number of cold calls – every single day. It was dreary, mind-numbing work. hated every minute of it. But it worked. Out of every 100 calls I made, I managed to connect with a “live” voice around 20 times. Not too bad. Why not? Simple.
HINGE MARKETING | MONDAY, JUNE 1, 2015
 Uncovering the B2B Marketing Sanskrit: A Conversation with Visible Experts? Paul Dunay
He has now written three editions of Facebook Marketing for Dummies (in 2009, 2011, and 2012), along with two other books in the same series: Social Media and the Contact Center for Dummies , and Facebook Advertising for Dummies , both of which came out in 2010. This profile focuses on Paul Dunay, a Visible Expert for B2B marketing.
B2B MARKETING INSIDER | SATURDAY, MAY 30, 2015
 Getting Your First 100 Customers: Strategies That Work
Here’s how she tells her story: “It was in the summer of 2009 when I was shopping for a hotel and a flight to California on one of the online booking sites. Ok I realize I usually and generally deal with and write about brands that are way beyond their first 100 customers. Margarita’s Story. Use Strategy. As Ms. But Wait, There’s More!
HUBSPOT | FRIDAY, MAY 29, 2015
 Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off
Thanks to their endorsement and a handful of other high-brow mentions -- Martha Stewart's Kale Slaw recipe published in the August 2009 copy of Martha Stewart Living and Gwenyth Paltrow's 2011 kale chip segment on Ellen -- kale quickly made its way into the public eye. The Will it Blend? How did this happen? And why? Something contagious.
HUBSPOT | WEDNESDAY, MAY 27, 2015
 Confessions of a Google Spammer
My Mindset in 2009. Before I became an inbound marketer, I once made $50,000 a month spamming Google. worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: Never, never ever follow in my footsteps. This blog post will tell you exactly why. never wanted to spam the Internet. Google made me do it. barely worked.
HUBSPOT | WEDNESDAY, MAY 20, 2015
 Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
These exact questions have been at the center of a hotly contested debate that's been raging on since 2009. What's the best length for landing page forms? Would a shorter form increase submissions while retaining quality, or are longer forms better? But here's the thing: It isn't all about form length. would recommend doing this in two ways.
HUBSPOT | WEDNESDAY, MAY 13, 2015
 Social Media for Finance Marketers: 3 Steps to Getting Started
Take a look at the difference between these profiles: The @MoneySavingExp account was set up in May 2009, while @MartinSLewis (the human behind @MoneySavingExp) was set up in 2011. When we think of marketers, we often think of using social media to promote content and engage with consumers online. The result? What do people engage with?
INTEGRATED B2B | FRIDAY, MAY 8, 2015
 Inspire customer creativity with innovative case stories
2009). 20, No. 1, January–February 2009, pp. B2B customer case stories follow a fairly simple format of explaining how a product or service solved a specific customer pain. But they don’t necessarily communicate that a company is innovative, or encourage customers to innovate with them. So why not use them to inspire innovation?
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, APRIL 23, 2015
 Change the Channel to Ignite Content
The languishing blog Since 2009, I have written a blog called MomentSlater, two or three times a week. I get a few comments on each post and a handful of shares. Since 2009, I have written a blog called MomentSlater, two or three times a week. I get a few comments on each post and a handful of shares. The answer is YES. Same content.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, APRIL 22, 2015
 Why the economics of blogging are diminishing
Back in 2009, it was a useful marketing tool to attract new clients, nowadays, it’s a personal diary to build a stronger connection with my existing follower base. Back in 2009, it was a useful marketing tool to attract new clients, nowadays, it''s a personal diary to build a stronger connection with my existing follower base.
HUBSPOT | MONDAY, APRIL 13, 2015
 8 Ways Home Builders Can Use Houzz for Lead Generation
Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. According to Houzz, the site is home to 25 million users looking for unique home design ideas and possessing an average household income of $125,000. For home builders, there’s no question the target audience is there.
HINGE MARKETING | THURSDAY, MARCH 26, 2015
 Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
As AEC firms’ online presence becomes more and more critical to driving new business, it is important to understand how your firm stacks up against the competition. Buyers expect to have information at their fingertips to evaluate firms. That being said, the importance of your firm’s online presence has never been greater. Congrats!
FATHOM | TUESDAY, MARCH 24, 2015
 Thoughts on the Latest CMO Survey
economy as a whole are 46% more optimistic than February 2009 (on a scale of 1-100). CMOs are bullish. Indeed, they’re more optimistic than they’ve been in 6 years. What does this mean, and why should we care? According to The CMO Survey , marketing leaders’ feelings about the U.S. Marketing budget implications. ” 84.3%
FEARLESS COMPETITOR | THURSDAY, MARCH 19, 2015
 Pithy sayings by Seth Godin in a great book
” which has been a slogan of Find New Customers , the most Likeable company in Marketing, since I founded it way back in 2009. What To Do When It’s Your Turn (and it’s always your turn) is a great book by Seth Godin that was given to Jeffrey L. Ogden of Find New Customers by his partners at Likeable Local. Saying yes.
BIZNOLOGY | MONDAY, MARCH 16, 2015
 How choosing “Birdman” hurts the Oscars brand
viewers, its lowest rating since 2009. The recent Oscar choice of “Birdman” as the best movie of 2014 not only defied moviegoers’ preferences, but it is also a lesson on how a strong brand can lose credibility and hence trust when it becomes so self-obsessed. Phillip Hallman, the film studies librarian at the U. for “American Sniper” and 7.5
HUBSPOT | THURSDAY, MARCH 12, 2015
 10 User Generated Content Campaigns That Actually Worked
The company launched The Art of the Trench website in 2009 , where users could upload and comment on pictures of people wearing Burberry products. increase in revenue between 2009 and 2010. 8) Pepsi MAX. Tired of struggling to crank out the endless streams of content needed to appease today’s consumers? You’re in luck!
VERTICAL RESPONSE | WEDNESDAY, MARCH 11, 2015
 29 Ways to Collect Email Addresses for Your Business
Editor’s Note: This blog post was originally published in September 2009 and has been revamped and updated for accuracy and relevance. © 2015, VerticalResponse Blog. Looking for ways to grow your email list? Create a “sign up” call to action on your Facebook business page. Do the same for any business cards you may receive.
IT'S ALL ABOUT REVENUE | SATURDAY, MARCH 7, 2015
 5 Digital Marketing Campaigns Inspired By Women
In 2009, two journalists embraced this moral challenge by writing the book Half the Sky: Turning Oppression into Opportunity for Women Worldwide. Today marks International Women’s Day , globally celebrating women’s achievements in a call for greater equality. Which campaigns are you most inspired by? Modern Marketing in Action
LEADERSHIP | FRIDAY, FEBRUARY 27, 2015
 Interesting Infographics: What the #### are those social media hashtags all about?
Hashtags have driven incredibly powerful social engagement in the face of world events such as the 2009 Iranian protests, the recent Superbowl, and the Ferguson shootings. Engagement is the name of the game on social media. So what if I told you there was a quick, simple way to double your engagement in seconds ? That’s a huge boost.
MARKETING ACTION | FRIDAY, FEBRUARY 27, 2015
 The Word Of The Year Is a #Hashtag
The winners tend to reflect the zeitgeist at large: In 2009, the word of the year was “Tweet.” The American Dialect Societ y , founded in 1889, is dedicated to the study of the English language as practiced in North America, and of the other languages or dialects that influence it (or are influenced by it). The takeaway? Read the post.
THE B2B RESEARCH BLOG | TUESDAY, FEBRUARY 24, 2015
 Shape the B2B Barometer
The B2B Barometer has been a consistent feature of the B2B landscape since 2009. Now it’s evolving and you can shape its future. To do so the B2B Barometer uses an online survey to ask client-side B2B marketers eight questions: How confident are they in their organisation’s economic outlook? What are their most important marketing goals?
VERTICAL RESPONSE | MONDAY, FEBRUARY 23, 2015
 50 All-Time Great Retail Subject Lines
Editor’s Note: This blog post was originally published in October 2009 and has been revamped and updated for accuracy and relevance. © 2015, VerticalResponse Blog. Here at VerticalResponse we’re always being asked things like, “What is the best day to send an email?” ” and “What are some great subject lines?”
B2B MARKETING UNPLUGGED | MONDAY, FEBRUARY 23, 2015
 To Everything Spin, Spin, Spin
The number of companies using two or more agencies is down 13% since 2009. I very much doubt there is a marketer in North America who has not attended a presentation by someone who worked on the first Obama campaign. It covers a lot of ground in a very short space and leaves brand marketers with 9 things to ponder. 1. You need your geeks.
HUBSPOT | FRIDAY, FEBRUARY 20, 2015
 Gluten-Free, Juicing & Veganism: Marketing Strategies Behind 3 Major Diets
Today, 39% of food companies manufacture gluten-free products, up from only 15% in 2009, according to Mintel. Vegan. Gluten-free. Paleo. Juicing. Mediterranean. We have a long history of food faddism in the U.S. and Europe. In the 1920s and 1930s, an all-grape diet was popular among wealthy women in the U.S. and France. Gluten-Free. Juicing.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 19, 2015
 Ensighten Transforms Web Tags into Rich Customer Data
If origin stories count, and I think they do, then it’s worth noting that Ensighten’s started in 2009 as a digital analytics agency. Looking back once more at last month’s post on the future of marketing data , you may recall that I briefly mentioned the intriguing rise of Web tag management systems as platforms to integrate customer data.
HUBSPOT | WEDNESDAY, FEBRUARY 18, 2015
 4 SEO Tactics to Embrace in 2015
In 2009 Google’s Matt Cutts posted on the official Google Blog , "Google doesn’t use the ''keywords'' meta tag in our web search ranking." Remember when the meta keyword tag was popular? Welcome to 2015, where the world of search is a completely different game. Can you say penalty risk? Hummingbird Made SEO Much Easier. Still don’t believe?
EMAGINE B2B BLOG | TUESDAY, FEBRUARY 17, 2015
 Google Indexing Tweets: What Does It Mean For Your B2B
previous partnership was in place in 2009 – 2011 and faced resistance from Twitter’s previous CEO Ali Rowghani. In case you haven’t heard, on February 4 th 2015 Bloomberg broke the news that Google and Twitter were striking up a deal to further expand the amount of tweets indexed in search, by almost all. The Details. Why Partner? Takeaways.
FATHOM | FRIDAY, FEBRUARY 13, 2015
 Use Social Media to Show Your Customers Some Love This Valentine’s Day
Honda fans have been sharing hundreds of pictures, stories, and videos showing their love of Honda since their Facebook page was created back in 2009. With Valentine’s Day quickly approaching and the New Year finally at a lull, what better time than now to focus on loving your customers? Create meaningful and lasting relationships.
BIZNOLOGY | FRIDAY, FEBRUARY 13, 2015
 B2B data decay and list rental – buyer beware!
We all know that B2B data is less accurate than B2C data for a number of reasons, and one of them is that it decays far faster than consumer data. In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Offer for response. Creativity.
FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 4, 2015
 “A Promise Made is a Promise Kept” – a Motto of Find New Customers
” has been a motto of Find New Customers since the company was founded in 2009, so why don’t you check us out, because we keep our promises for everyone. Keeping promises is one of the key mottoes of the Tampa-based marketing company Find New Customers , the most Likeable company in B2B marketing. You simply can’t. Amanda.
B2B MARKETING TRACTION | TUESDAY, JANUARY 20, 2015
 How to Blog Workshop February 20, 2015 in Los Angeles
Jennifer began blogging in 2009 and saw first hand how the blog increased awareness of her expertise, drove more traffic to her website and made her phone ring! A blog is an important marketing tactic for businesses and professionals who want to get found online for their products, services and expertise. Who Should Attend? Tom N., Mike M.,
SMALL MANUFACTURER BLOG | MONDAY, JANUARY 19, 2015
 Book Review: Factory Man by Beth Macy
From 2001 to 2009, the U.S. The article, “The Plight of American Manufacturing,” can be found in the book, Manufacturing a Better Future for America , Edited by Richard McCormick, Alliance for Manufacturing, 2009. Today you’re hard-pressed to find a phone or flat screen TV made in America. Citations. Bassett III).
FEARLESS COMPETITOR | SATURDAY, JANUARY 17, 2015
 A few Saturday facts about Jeff Ogden of Find New Customers
Find New Customers was started in February 2009 and it is still in business today. The weekend is here and we do post on Saturday (but not on Sunday), so we just want to share some facts you may not know about Jeff Ogden of Find New Customers , the nicest company in BtoB marketing on Earth. What do you think?
FEARLESS COMPETITOR | SATURDAY, JANUARY 17, 2015
 A few Saturday facts about Jeff Ogden of Find New Customers
Find New Customers was started by me in February, 2009 and it is still in business today, which is quite an accomplishment. Here are some things you might not know about Jeff Ogden of Find New Customers. In this small town, I worked for my great uncle in the seed and feed store. My mom said we could not afford it, but I was a determined kid.
HUBSPOT | THURSDAY, JANUARY 15, 2015
 Throwback Thursday: 7 Old Marketing Campaigns We Miss
But when Evian released another ad featuring dancing babies in 2009 with a nod to the 1998 ad, it became a viral sensation. If marketing were easy, every business would be successful. But it takes a lot of creativity, commitment, and an unprecedented knowledge of your customer base to truly get it right. Branding Big Brands Daily
VIDYARD | WEDNESDAY, JANUARY 14, 2015
 Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry
Salesforce has invested in more than 100 enterprise cloud startups since 2009. With Vidyard, Video becomes an Active Tool for Lead Generation, Qualification, Customer Insight and Revenue Growth. In addition, Byron Deeter, Partner at Bessemer Venture Partners, will join Vidyard’s Board of Directors. About Vidyard. About Salesforce Ventures.
HUBSPOT | FRIDAY, JANUARY 9, 2015
 Mac or PC? A Brief History of Apple & Microsoft’s Ad War
That particular campaign ended in 2009 after a total of 66 ads. March 2009: Microsoft, "Laptop Hunters". May 2009: Apple, "Elimination". For almost a decade now, Apple and Microsoft have been engaging in an what some have called an all-out "ad war.". What did these battling TV ads look like? May 2006: Apple, "Better". Yup.".
MARKETING ACTION | MONDAY, JANUARY 5, 2015
 87 New (Really) Marketing Automation Stats
It’s from 2009. This is a January 2015 update to the original April 2014 post. It’s been expanded from 70 stats to 87. We have not changed the URL to keep the integrity of inbound links. They’re getting old. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Not at all. hours.
CMO ESSENTIALS | MONDAY, DECEMBER 22, 2014
 2005 Called, It Wants Its Marketing Trends Back
The term itself has been rather popular since 2009. What’s helpful and what’s just hype can often be hard to discern, especially for marketing trends. After all, as marketers, you’re constantly looking for the next big thing so you can then, potentially, influence what becomes the next, next big thing. It’s all part of your job.
HUBSPOT | WEDNESDAY, DECEMBER 17, 2014
 Human-to-Human Marketing: A Trend for 2015 and Beyond
absolutely love Seth Godin’s novel first published in 2005 as All Marketers Are Liars with a revised cover in 2009, All Marketers Are Liars Tell Stories. Imagine walking into your favorite coffee shop. It still looks and smells the same, but something is off. That sounds horrible, right? And yet, that’s how some businesses still operate.
HUBSPOT | TUESDAY, DECEMBER 16, 2014
 The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
In 2009, we started segmenting our database for the first time. Over the last eight years, lots of things have changed in HubSpot''s marketing. When I first joined, we had two marketers; now, we have seventy. We used to have a database of a few thousand; now, it''s filled with millions of contacts. And our monthly lead numbers? Email Metrics.
EARNEST ABOUT B2B | MONDAY, DECEMBER 15, 2014
 The Earnest Christmas kidnapping
Since 2009, Earnest the B2B marketing agency had just been a front for The Ear Nest, a top secret intelligence agency – and all of us were being groomed to become agents. We give you the inside scoop on the Earnest Christmas party. I’m worried my desk looks like it belongs to a drug dealer. Last Wednesday Earnest was kidnapped. Be ready.
HUBSPOT | MONDAY, DECEMBER 15, 2014
 Attention, Word Nerds: The 30 Weirdest Words Added to the Oxford English Dictionary in 2014
Bitcoin , n. (A proprietary name for) a digital payment system introduced in 2009, having its own unit of account; the unit of account of this system. The Oxford English Dictionary adds new words and phrases to their dictionary four times a year, and in 2014, the dictionary benefited from thousands of additions. Baked potato? Really?).
EARNEST ABOUT B2B | FRIDAY, DECEMBER 12, 2014
 Internet video killed the TV star. The rise of YouTube for B2B advertising
Beyond YouTube’s platform, Zoella - a vlogger only since 2009 - now has even more Twitter followers than Hollywood’s Seth Rogen (2.6m to his 2.4m). “By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. Communities of millions and brand new stars.
HUBSPOT | MONDAY, DECEMBER 8, 2014
 One-Hit Holiday Wonders: Popular Products That Totally Tanked in the 2000s
By the 2009 holiday season -- that massive spike you see -- the Snuggie is a cultural phenomenon, and is the target of many-a-late night talk show host. You can see in the Google Trends chart that while interest is considerably lower compared to its 2009 heyday, Snuggies are still getting mini-spikes in interest every holiday season.
WRITTENT | FRIDAY, DECEMBER 5, 2014
 11 Things to Look for in Freelance Writers
Those generic articles you used to crank out in 2009 no longer fly. Image source. Freelance writers can make or break your business. Hire the right ones and your traffic, leads, and conversions could skyrocket, while you save time and money. Who can afford that? Here are eleven things to look for when scouring the Internet for writers.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, DECEMBER 1, 2014
 100,000 Twitter followers. Now what?
have not done any proactive audience building (like I prescribe in the book) since 2009. have not done any proactive audience building (like I prescribe in the book) since 2009. I used to document my social media journey by writing a post at each increment of 10,000 Twitter followers on my account. How did this happen? Who knows.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, NOVEMBER 27, 2014
 An Example of Twitter’s Real-Life ROI
In 2009, I was planning a party to celebrate the fifth anniversary of my blog, and by now Michelle had actually moved to Paris. In 2009, I was planning a party to celebrate the fifth anniversary of my blog, and by now Michelle had actually moved to Paris. Like many Americans, Mark was following the Steelers, his favorite football team.
MI6 MARKETING AGENCY | SUNDAY, NOVEMBER 23, 2014
 Community Models
The Economics of Networks [Page 49] Beckstrom’s Law | July 29, 2009. Here’s the next installment of my book study series for B2B Technology marketing and sales professionals. This particular series covers the book by Margaret Brooks, John Lovett and Sam Creek entitled: Developing B2B Social Communities. You Chapter 3: Community Models.
LEADERSHIP | TUESDAY, NOVEMBER 11, 2014
 CMO Spotlight: Raja Rajamannar, CMO, Master Card
When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” “If it’s Priceless, don’t mess it up!”. So his task was to preserve and protect it rather than find ways to fix and mend it.
THE B2B RESEARCH BLOG | TUESDAY, NOVEMBER 11, 2014
 A wake up call for market research agencies
In 2009 the GRIT report concluded that: “Buyers…increasingly seek out suppliers who understand the intricacies of their particular business, and who deliver strategic insight rather than boring 100-page decks full of data”. Greenbo ok has just published the latest edition of the GRIT Report. Sadly only a select few seem to be listening.
HUBSPOT | THURSDAY, NOVEMBER 6, 2014
 From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies
Launched in 2009, MRY (formerly known as Mr. Youth) created Crowdtap to help brands connect with consumers who would perform actions in exchange for rewards. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. How Agencies Have Changed. They want to help create them. 12) Cinder.
B2B LEAD GENERATION BLOG | MONDAY, OCTOBER 27, 2014
 10 Ways to Optimize Your Lead Conversion Rate
80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Shorten your follow-up time and do it personally. The velocity of following up matters. Use your manners. Serve them. 3.
HUBSPOT | FRIDAY, OCTOBER 24, 2014
 Everybody Loves Zombies? How the Undead Helped Build a Burger Empire
This was 2009, so by the time we opened it looked like we were riding on The Walking Dead thing, but the idea started before it ever came out. My boss was in Des Moines, Iowa a couple weeks ago, and sent me this message: Subj: Zombie Burger. Bringing you the menu from that zombie burger place. Such a cool content story. Always. really good?
B2B MARKETING INSIDER | WEDNESDAY, OCTOBER 22, 2014
 How To Build An Army Of Volunteer Contributors For Your Blog
Back in 2009, two of my employees helped me start B2B Marketing Insider for my own rants and raves in content marketing, social media and marketing strategy. Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. Let me explain.
HUBSPOT | MONDAY, OCTOBER 6, 2014
 The Evolution of Language: How Internet Slang Changes the Way We Speak
from December 2009 to May 2011. Every year, hundreds of new words and phrases that come from internet slang are added to the dictionary. Some of them are abbreviations, like FOMO (Fear Of Missing Out) and YOLO (You Only Live Once). Why are so many new words and phrases emerging the internet, and so quickly? Is the Internet to Blame? dulya).
HUBSPOT | WEDNESDAY, OCTOBER 1, 2014
 Say 'Yes' to Drugs? The History of Pharmaceutical Marketing
2009: FDA 2.0. The FDA took on online drug advertising in 2009, sending out more than a dozen warning letters to pharmaceutical companies who were buying up sponsored search engine links. For more information on the 2009 crackdown on sponsored links, check out this article from Search Engine Land. But don''t worry! Reminder Ads.
VOICE-BASED MARKETING | THURSDAY, SEPTEMBER 25, 2014
 Social Media Week Chicago: How to Integrate Stats into Your Marketing
We’ve seen the way data has become the must-have element of any successful marketing campaign: from the popularity of Nate Silver to the rise of Moneyball , we see that 2009 Google Chief Economist Hal Varian was correct when he said “The sexy job in the next ten years will be statisticians.” Call that a social media win. General
HUBSPOT | SATURDAY, SEPTEMBER 20, 2014
 Before & After: 11 Brands That Gave Their Slogans a Makeover
FedEx finally adopted the simple yet memorable slogan “The World on Time” in 2009, and keeps it to this day. 4) Expedia. This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. ” from Wendy’s. good tagline should be inseparable from its brand.
VERTICAL RESPONSE | WEDNESDAY, SEPTEMBER 17, 2014
 4 SEO Link-Building Changes You Need to Know
Guest blogging is dead When I first started doing SEO writing in 2009, I often got paid to write guest posts for blogs in exchange for – you guessed it – a link to the site that paid me. Search engine optimization (SEO) is constantly evolving, and unless you work in the industry, it can be hard to keep track of all of the changes.
AVITAGE | TUESDAY, SEPTEMBER 16, 2014
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Edwards may be the key Financial Christian Louboutin ukOfficer of Prism Medical Ltd., a public company for auction on TSX Venture, since May 2009, at the same time the principle Financial Officer of EG since August 2003. ” 1990s, swinging clear of Dancepop,Christian Louboutin outlet uk towards harderedged rock and rap. William G.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 2, 2014
 10 things you need to know NOW about OmniChannel Marketing
Add to that a study by Retail Systems Research indicating that 47% of retailers surveyed indicate that multi-channel customers are significantly more profitable than single channel customers – a rise from 38% in 2012 and a sharp rise from 28% in 2009. Making these complex ‘hand-offs’ between channels must be fluid for the customer. ” 3.
WINDMILL NETWORKING | FRIDAY, AUGUST 29, 2014
 5 Twitter Hashtag Analytical Tools and How to Leverage Them
Tammy launched the MarketMeSuite platform in late 2009 after years of experience marketing her own small business online. The hashtag: from humble beginnings to becoming as important as an emoticon to add additional context, the hashtag is pretty omnipresent. Author information. Tammy Kahn Fennell. Tammy Kahn Fennell.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, AUGUST 18, 2014
 Should you make the leap into sponsored content?
took my first sponsored post back in 2009 and was written up as the Devil. The sponsored content wasps are swarming! Every day I get pitches from companies seeking to pay me to feature their products on my blog, or even pay for entire posts about their products. This is a trend I predicted in the 2012 book Return On Influence. As Always.
HUBSPOT | TUESDAY, AUGUST 5, 2014
 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
My career didn''t really start until I launched this in 2009: Connections were made, interviews were set up and I eventually landed a job at an agency later that year. Not everyone who works in marketing imagined they''d end up here. Recently, there was a discussion on inbound.org about those interesting, winding career paths. Rand Fishkin.
HUBSPOT | MONDAY, JULY 28, 2014
 Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success
It wasn''t until 2009 that JetBlue customers started asking too many customer support questions on Twitter for the small team to handle without help. But between May and August of 2009, something kind of crazy happened: @JetBlue''s Twitter follower count doubled from 500,000 to over a million in just a three-month period. Social Medi
HINGE MARKETING | FRIDAY, JULY 25, 2014
 8 Key Questions That Will Help You to Know When to Update Your Website
If your last press release or blog post was uploaded in 2009, it’s time for something new! Whether your firm manages its own website or not, these 8 questions will help you determine whether your site is up to date, or ready for an update. 1. Can you update your own content or photos without having to call a developer?
SAZBEAN | TUESDAY, JULY 22, 2014
 3 Tips for the Best Use of Video in Mobile Marketing
2009 study published in the journal Psychology and Marketing found that preschool children who didn’t know how to read could identify brands based solely on their logos. Nielsen’s 2013 Digital Consumer Report should pique the interest of every marketing executive in the country. Others raise that estimate to 83 percent.
MODERN B2B MARKETING | MONDAY, JULY 21, 2014
 5 Reasons to Invest in Interactive Content
The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011. Author: Dennis Shiao The first time I downloaded a white paper was in 2000. Since then, I’ve consumed more B2B content than I’ve read articles about my favorite sports teams or TV shows. The “Guess Which Won” App.
HUBSPOT | MONDAY, JULY 21, 2014
 The Biggest SEO Shakeups of All Time
That question was central to a debate that began raging in early 2009, when SEO specialists started reporting a major update (Vince) that seemed to favor big brands. I sometimes imagine Google’s search engine as this massive, steam-powered, Jules Verne-esque machine. Like, not even remotely close. Florida Leaves Businesses Furious.
THE B2B RESEARCH BLOG | MONDAY, JULY 14, 2014
 Insights from the B2B Barometer
Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study. I’d like to share a few of the study’s key findings here. Guess what it was five years ago in Q2 2009? The full report can be downloaded free-of-charge here.
SYNECORE | TUESDAY, JULY 8, 2014
 6 Principles of Influence Within Your Inbound Marketing
Cialdini (2009). Inbound marketing is becoming more and more popular as an effective and analytical way to reach your desired audience. With that being said, it is still difficult for many executives of companies to see the benefits clearly enough to take action. Commitment & Consistency. Social Proof. Liking. Authority. Scarcity. Liking.
B2B MARKETING TRACTION | WEDNESDAY, JULY 2, 2014
 8 Elements of the Perfect Blog Post
We’ve been successfully blogging since 2009 and have helped several businesses get started on this important tactic. What does a perfect blog post look like? In this post I paint a picture and show and explain the eight elements of the perfect post, so it’s easy for bloggers to visualize. Compelling and Optimized Headline.
KOMARKETING ASSOCIATES | TUESDAY, JULY 1, 2014
 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
When building content, if you link to the same page with different anchor text, in the same article, citing algorithm updates from 2009, Cutts indicates that Google will typically evaluate the only one reference for search relevance. Created: August 20, 2009. Common B2B Link Building Questions. What is a “Paid Link”?
HUBSPOT | FRIDAY, JUNE 27, 2014
 The Best Infographics of 2014 (So Far)
Since blogging is such a big fuel source for the content mix, Jason Miller of LinkedIn Marketing Solutions borrowed (and properly cited) an analogy originally coined by HubSpot’s Rick Burns in 2009 and turned it into a great piece of visual content showing how blogging is such a big fuel source for the content mix. content creation
CHRIS KOCH | WEDNESDAY, JUNE 18, 2014
 6 Freaky, Funny, and Scary Abilities of Computer Organisms
But in 2009, EEG escaped from the lab and out into the wild, in the form of a an EEG device intended for gamers to levitate, Hans Solo-style, an object in a Star Wars simulation game using only their minds. They are as dependent on the computing environment that surrounds them as living organisms are on their ecosystems. Move like animals.
IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 17, 2014
 John Legend Coming to Interact 2014
Writing about Legend for Time’s 2009 tally of the 100 most influential people, Jones noted, “We’ve seen only the tip of the iceberg. John Legend has revealed several personas during his award-winning career. Singer/Songwriter. Musician. Producer. Philanthropist. Entrepreneur. The fun begins now. Columbia). Content Marketing
HUBSPOT | MONDAY, JUNE 16, 2014
 Why Introverts Make Great Leaders
In 2009, Brian Halligan asked his fellow HubSpot Co-Founder Dharmesh Shah to act as guardian and steward of the HubSpot culture. At this moment, there is an article making the rounds called " The Confidence Gap." There’s more to it, of course. There are studies and gender lines that run through it. What Being Quiet Affords You.
HUBSPOT | TUESDAY, JUNE 10, 2014
 80% of CEOs Aren't Impressed With Marketers: How IT Can Change Their Mind
Nielsen Study in 2009 found that the average short-term return on marketing investment was about 1.09. There have been hundreds of thousands of words spilled over the new mandate to drive CIO and CMO alignment. Google search with those words in quotes produces more than 19,000 results. ” Here’s the thing. You may have seen this.
FATHOM | MONDAY, JUNE 9, 2014
 Why All Marketing Is Digital Marketing
our customers) talk about it: In fact, it’s a pretty popular term that has seen a steady rise in its relative popularity since 2009. In homage to Senator John McCain’s 2008 presidential run , we are all digital marketers now. We are also all marketers in a digital era, which makes me want to use the word digital less.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JUNE 9, 2014
 How to succeed in the ego-ravaged drama queen world of social media
started blogging in 2009 and there was a different “A List” back then, but there was still an A-List and I wasn’t on it. started blogging in 2009 and there was a different “A List” back then, but there was still an A-List and I wasn''t on it. So let’s get this out on the table. This is what I did about it.
MARKETING INTERACTIONS | SUNDAY, JUNE 8, 2014
 The B2B Funnel is Now a Sieve
wrote about it in my book, eMarketing Strategies for the Complex Sale , in 2009. The buying process has gotten messy for B2B marketers. This easy access to information means that engagement one second can turn into disinterest in the next. Every new channel puts a hole in your funnel. The other is a conflict of personas. Start with the idea.
HUBSPOT | FRIDAY, JUNE 6, 2014
 #FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind
Follow Friday was very, very popular on Twitter back in 2009. There were great intentions behind its creation and adoption in 2009. Sometimes, when I think back to internet trends that came and went, it can put a big smile across my face. Sweet memories, right? You think, "Does anyone actually do that anymore?" Oatmeal said it best.).
VIDYARD | THURSDAY, JUNE 5, 2014
 What is Video Seeding and Does Your Brand Need it?
Let’s look at the Ford Fiesta marketing campaign from 2009 as an example. Now it must be said, Ford’s 2009 campaign could be considered more of a social media campaign that used video seeding tactics to find bloggers to help amplify their initial video campaign. You need to start video seeding. What is video seeding? Not bad right?
HUBSPOT | THURSDAY, JUNE 5, 2014
 A Decade of Homepages: An Inside Look at Our Website Redesign Strategy
2009: The Year of the Software. While stylistically similar to 2008''s look, the 2009 iteration of the homepage is more focused and more actionable. Confession: To date, I’ve probably redesigned my personal website approximately abajillion times. never figured out why I was actually redesigning my website. Ah, yes. Much better.