• GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [2009] Should you make the leap into sponsored content?
    took my first sponsored post back in 2009 and was written up as the Devil. 'The sponsored content wasps are swarming! Every day I get pitches from companies seeking to pay me to feature their products on my blog, or even pay for entire posts about their products. This is a trend I predicted in the 2012 book Return On Influence. As Always.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [2009] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    My career didn''t really start until I launched this in 2009: Connections were made, interviews were set up and I eventually landed a job at an agency later that year. 'Not everyone who works in marketing imagined they''d end up here. Recently, there was a discussion on inbound.org about those interesting, winding career paths. Rand Fishkin.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [2009] Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success
    It wasn''t until 2009 that JetBlue customers started asking too many customer support questions on Twitter for the small team to handle without help. But between May and August of 2009, something kind of crazy happened: @JetBlue''s Twitter follower count doubled from 500,000 to over a million in just a three-month period. Social Medi
  • HINGE MARKETING  |  FRIDAY, JULY 25, 2014
    [2009] 8 Key Questions That Will Help You to Know When to Update Your Website
    If your last press release or blog post was uploaded in 2009, it’s time for something new! 'Whether your firm manages its own website or not, these 8 questions will help you determine whether your site is up to date, or ready for an update. Can you update your own content or photos without having to call a developer? Who wants that?
  • SAZBEAN  |  TUESDAY, JULY 22, 2014
    [2009] 3 Tips for the Best Use of Video in Mobile Marketing
    2009 study published in the journal Psychology and Marketing found that preschool children who didn’t know how to read could identify brands based solely on their logos. 'Nielsen’s 2013 Digital Consumer Report should pique the interest of every marketing executive in the country. Others raise that estimate to 83 percent.
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [2009] 5 Reasons to Invest in Interactive Content
    The first blog post I read was in 2004, my first SlideShare viewing was in 2009, and I scanned my first infographic in 2011. 'Author: Dennis Shiao The first time I downloaded a white paper was in 2000. Since then, I’ve consumed more B2B content than I’ve read articles about my favorite sports teams or TV shows. The “Guess Which Won” App.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [2009] The Biggest SEO Shakeups of All Time
    That question was central to a debate that began raging in early 2009, when SEO specialists started reporting a major update (Vince) that seemed to favor big brands. 'I sometimes imagine Google’s search engine as this massive, steam-powered, Jules Verne-esque machine. Like, not even remotely close. I know, bummer). ”). Not really.
  • THE B2B RESEARCH BLOG  |  MONDAY, JULY 14, 2014
    [2009] Insights from the B2B Barometer
    Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study.  Guess what it was five years ago in Q2 2009?  'The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers.  Yup, 39%. 
  • SYNECORE  |  TUESDAY, JULY 8, 2014
    [2009] 6 Principles of Influence Within Your Inbound Marketing
    Cialdini (2009). 'Inbound marketing is becoming more and more popular as an effective and analytical way to reach your desired audience. With that being said, it is still difficult for many executives of companies to see the benefits clearly enough to take action. Commitment & Consistency. Social Proof. Liking. Authority. Scarcity.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 2, 2014
    [2009] 8 Elements of the Perfect Blog Post
    We’ve been successfully blogging since 2009 and have helped several businesses get started on this important tactic. 'What does a perfect blog post look like? In this post I paint a picture and show and explain the eight elements of the perfect post, so it’s easy for bloggers to visualize. and I highlight those in this post.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 1, 2014
    [2009] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
    When building content, if you link to the same page with different anchor text, in the same article, citing algorithm updates from 2009, Cutts indicates that Google will typically evaluate the only one reference for search relevance. Created: August 20, 2009. Common B2B Link Building Questions. What is a “Paid Link”?
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [2009] The Best Infographics of 2014 (So Far)
    Since blogging is such a big fuel source for the content mix, Jason Miller of LinkedIn Marketing Solutions borrowed (and properly cited) an analogy originally coined by HubSpot’s Rick Burns in 2009 and turned it into a great piece of visual content showing how blogging is such a big fuel source for the content mix. Well done!
  • CHRIS KOCH  |  WEDNESDAY, JUNE 18, 2014
    [2009] 6 Freaky, Funny, and Scary Abilities of Computer Organisms
    But in 2009, EEG escaped from the lab and out into the wild, in the form of a an EEG device intended for gamers to levitate, Hans Solo-style, an object in a Star Wars simulation game using only their minds. They are as dependent on the computing environment that surrounds them as living organisms are on their ecosystems. Move like animals.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 17, 2014
    [2009] John Legend Coming to Interact 2014
    Writing about Legend for Time’s 2009 tally of the 100 most influential people, Jones noted, “We’ve seen only the tip of the iceberg. John Legend has revealed several personas during his award-winning career. Singer/Songwriter. Musician. Producer. Philanthropist. Entrepreneur. The fun begins now. Columbia). Content Marketing
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [2009] Why Introverts Make Great Leaders
    In 2009, Brian Halligan asked his fellow HubSpot Co-Founder Dharmesh Shah to act as guardian and steward of the HubSpot culture. 'At this moment, there is an article making the rounds called " The Confidence Gap." There’s more to it, of course. There are studies and gender lines that run through it. What Being Quiet Affords You.
  • HUBSPOT  |  TUESDAY, JUNE 10, 2014
    [2009] 80% of CEOs Aren't Impressed With Marketers: How IT Can Change Their Mind
    Nielsen Study in 2009 found that the average short-term return on marketing investment was about 1.09. 'There have been hundreds of thousands of words spilled over the new mandate to drive CIO and CMO alignment. Google search with those words in quotes produces more than 19,000 results. ” Here’s the thing. You may have seen this.
  • FATHOM  |  MONDAY, JUNE 9, 2014
    [2009] Why All Marketing Is Digital Marketing
    our customers) talk about it: In fact, it’s a pretty popular term that has seen a steady rise in its relative popularity since 2009. 'In homage to Senator John McCain’s 2008 presidential run , we are all digital marketers now. We are also all marketers in a digital era, which makes me want to use the word digital less.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 9, 2014
    [2009] How to succeed in the ego-ravaged drama queen world of social media
    started blogging in 2009 and there was a different “A List” back then, but there was still an A-List and I wasn’t on it. started blogging in 2009 and there was a different “A List” back then, but there was still an A-List and I wasn''t on it. 'So let’s get this out on the table. One fella tweeted “Look ma!
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 8, 2014
    [2009] The B2B Funnel is Now a Sieve
    wrote about it in my book, eMarketing Strategies for the Complex Sale , in 2009. 'The buying process has gotten messy for B2B marketers. This easy access to information means that engagement one second can turn into disinterest in the next. Every new channel puts a hole in your funnel. The other is a conflict of personas. Depth of Relevance.
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [2009] #FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind
    Follow Friday was very, very popular on Twitter back in 2009. There were great intentions behind its creation and adoption in 2009. 'Sometimes, when I think back to internet trends that came and went, it can put a big smile across my face. Sweet memories, right? You think, "Does anyone actually do that anymore?" 1) #FollowFriday.
  • VIDYARD  |  THURSDAY, JUNE 5, 2014
    [2009] What is Video Seeding and Does Your Brand Need it?
    Let’s look at the Ford Fiesta marketing campaign from 2009 as an example. Now it must be said, Ford’s 2009 campaign could be considered more of a social media campaign that used video seeding tactics to find bloggers to help amplify their initial video campaign. You need to start video seeding. What is video seeding? Not bad right?
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [2009] A Decade of Homepages: An Inside Look at Our Website Redesign Strategy
    2009: The Year of the Software. While stylistically similar to 2008''s look, the 2009 iteration of the homepage is more focused and more actionable. 'Confession: To date, I’ve probably redesigned my personal website approximately abajillion times. abajillion. never figured out why I was actually redesigning my website. Ah, yes.
  • HUBSPOT  |  THURSDAY, MAY 29, 2014
    [2009] 8 Inspiring Graduation Speeches With Valuable Business Lessons
    Marissa Mayer -- Illinois Institute of Technology (IIT) (2009). This article will provide a roundup of some of the best graduation speeches of the 21st century, as well as a few highlights and key takeaways that I think anyone in our industry can really benefit from. Enjoy, reflect, and take notes! Charlie Day -- Merrimack College (2014).
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [2009] The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands
    'Since hashtags became clickable in 2009 , brands and consumers have used them to start, track, and follow conversations on Twitter. Today, hashtags have become a critical part of successful marketing campaigns across many different social platforms. But what about when a campaign isn’t executed well? The Best Twitter Hashtags.
  • CHRIS KOCH  |  MONDAY, MAY 19, 2014
    [2009] What Pisses off the Man Who is the Face of 3D Printing
    From that base emerged MakerBot in 2009, which was co-founded by Pettis and two others. 'MakerBot , a manufacturer of desktop 3D printers priced at the level of a decent laptop, is the best known of companies producing a product that has already been raised to PC-level stature in terms of its potential impact on business and society.
  • ISCOOP  |  WEDNESDAY, MAY 7, 2014
    [2009] Who Deserves to Be Honored for Good Investigations?
    So far, it has been assigned to Drago Hedl from Croatia (2008), Besar Likmeta from Albania (2009), Adrian Mogo? This year the Award is including two sections: Professional Journalists (4.000 EUR) and Young Journalists up to 30 years of age (1.000 EUR). from Romania (2010), W?odzmierz The deadline is July 20. Read more.
  • SYNECORE  |  THURSDAY, MAY 1, 2014
    [2009] Small Businesses: Is Your Website a Novelty or a Utility?
    Census Bureau, Jupiter Research, only 53% of US small businesses even have a website in 2014; by contrast, fully 45% of small businesses did in 2009 – not a great leap forward in adoption by any stretch of the imagination. Over time, this will create increasingly dire consequences for these small businesses. The study also found that 61.2%
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 21, 2014
    [2009] The cure for Bloggus Interruptus
    For the first time since 2009, I turned it off for almost four weeks during an extended business/vacation trip to California, Australia, and New Zealand, I prepared for this trip for months by “writing ahead” so I could keep the posts coming to my readers. 'I am suffering from Bloggus Interruptus. Until last month. ” I love blogging.
  • PWB MARKETING BLOG  |  MONDAY, APRIL 14, 2014
    [2009] Keyword Density: When Is It Enough?
    As a result, the blog and keyword phrase “Ann Arbor Mom Blog” has had top SERP billing since 2009. 'Last week I was chatting with a client about their on-page content, specifically they wanted to know “how many times their intended keywords should appear on their web page?” So how do you do that? Know your audience.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [2009] 70 New (Really) Marketing Automation Stats
    It’s from 2009. 'They’re getting old. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. It’s also 3 years old.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [2009] 70 New (Really) Marketing Automation Stats
    It’s from 2009. 'They’re getting old. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. It’s also 3 years old.
  • CHRIS KOCH  |  THURSDAY, APRIL 3, 2014
    [2009] How Manchester United Revolutionized Sports Marketing
    Sales of family season ticket plans increased from fewer than 500 in 2009 to more than 7,500 in 2012. 'Ask me which English soccer, uh, football team I would support and I would say Liverpool. According to a controversial poll commissioned by the team, 650 million people worldwide say they support the team. Have a Backstory. Fantasy sports.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 28, 2014
    [2009] 6 Reasons I Love Being a Marketing Consultant
    That’s one reason I became certified in Inbound Marketing in 2009. 'Photo from Flickr by stevensnodgrass, Some Rights Reserved. In the early nineties I was inspired by an ad agency with which I worked to start my own marketing business. Seventeen years later, here are some of the things I love about what I do. focus on solutions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 28, 2014
    [2009] Klout Founder says Lithium deal will propel new development
    In early 2009, Fernandez returned to Singapore to supervise the next evolution of the product.  This is early 2009 and the economy was terrifying. 'The genesis of Klout circa 2008. This interview was conducted about four hours after the Lithium announcement was made official. Schaefer: Are you exhausted right now? Literally everything.
  • HUBSPOT  |  FRIDAY, MARCH 21, 2014
    [2009] #FirstTweet: Proof That You Should Be Open to New Social Networks
    — Katy Perry (@katyperry) February 21, 2009. — Ellen DeGeneres (@TheEllenShow) March 10, 2009. — Tyra Banks (@tyrabanks) July 17, 2009. — Tiger Woods (@TigerWoods) June 26, 2009. — Anna Kendrick (@AnnaKendrick47) July 25, 2009. — stan lee (@TheRealStanLee) August 13, 2009.
  • EARNEST ABOUT B2B  |  FRIDAY, MARCH 21, 2014
    [2009] Eight years of top business brands on Twitter and their First Tweets
    Date set up: 26 Feb 2009. Date set up: 20th May 2009. Date set up: 23rd June 2009. Date set up: 27th August 2009. Date set up: 21st September 2009. Date set up: 26th September 2009. 'Which businesses were early adopters on Twitter? And what were they saying 8 years ago? When did they set up on twitter?
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 14, 2014
    [2009] The Death of Salesmen, Really
    I’ve been a marketing consultant since 1997 and an Inbound Marketing Certified Professional blogging, tweeting and working on social media for my marketing and for clients since 2009. 'Photo on Flickr by MonomoyTheatre, Some Rights Reserved. The call got me thinking about how the sales function – as we knew it – is dead.
  • SYNECORE  |  THURSDAY, MARCH 13, 2014
    [2009] Long Live the Boob Tube: Digital Video Ad Convergence Keeps TV Relevant
    In 2009, the US switched all free-over the air TV programming from analog to exclusively digital broadcasting; US cables companies likewise followed suite. Somewhat surprisingly and perhaps a bit ironically, a number of factors now point to the eventual convergence of TV and digital video ads. Long Live the Boob Tube. Why is this relevant?
  • HUBSPOT  |  THURSDAY, MARCH 6, 2014
    [2009] 7 Inspiring TED Talks to Rejuvenate Your Nonprofit's Social Media Strategy
    Seth Godin’s TED talk on “tribes” is as relevant today as in 2009 when he gave it. 'TED (Technology, Entertainment, Design) is a global set of conferences owned by the private nonprofit Sapling Foundation, sharing "ideas worth spreading.” Have a listen. Seth Godin: The Tribes We Lead. These people are your tribes.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 26, 2014
    [2009] Does Social Media Influence Search Rankings?
    He seems to have learned well; by 2009, Patel had implemented his marketing and search engine optimization tactics on 30 of the top 100 Technorati blogs and was named one of the top influencers on the web by The Wall Street Journal. 'Did your formal education prepare you for what you actually do in the day-to-day? Want more information?
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [2009] The Golden Rule for Marketing
    In contrast, at the end of 2009, there were only 672 million phone numbers, include mobile, business and toll free numbers, reported by the FCC. 'Marketers are looking for a way to get attention, to get their message across and ultimately to get an advantage over their competitors. Marketing has become a bad word to many. The Golden Rule.
  • SYNECORE  |  SATURDAY, FEBRUARY 22, 2014
    [2009] 7 Social Mobile Apps Marketers Should Know About
    Founded in 2009 by Ukrainian Jan Koum and American Brian Acton, the text messaging utility has reached 450 million monthly users in just four years of existence- faster than any other company in history to do so. Founded in 2009, Tango describes itself as “the leading all-in-one social networking app.” Whats App - Mobile Messaging.
  • WRITING ON THE WEB  |  FRIDAY, FEBRUARY 21, 2014
    [2009] 2 Writing Tips for Expert Ebooks from TED Talks
    By January 2009 they had been viewed 50 million times. 'I’m a big fan of the 20-minute video talks from experts on TED.com. Just think about this: If more people wrote expert ebooks like these riveting presentations, their books would be easier to read and deliver more memorable information. TED Talks are truly inspiring. Self-interest.
  • ENGAGE  |  WEDNESDAY, FEBRUARY 19, 2014
    [2009] The Power of Longform Content (Part 2)
    In 2009, 20 percent of Norway’s population watched a show about a seven-hour train journey—in real time. '(This is the second in a two-part series about the benefits of longform writing as part of your content marketing mix. Read Part 1.). Because people who are interested in a subject always want to know more about it! You’d be surprised.
  • SYNECORE  |  MONDAY, FEBRUARY 17, 2014
    [2009] Enhancing the User Experience with Augmented Reality
    Founded in 2009, Layar gained international attention as one of the first mobile augmented reality browsers to hit the market. 'Today’s businesses and marketers are intensely focused on enhancing the digital user experience. And augmented reality is big business. Augmented Reality vs Virtual Reality. But what is augmented reality, anyway?
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 13, 2014
    [2009] 2013 Marketing Survey Results: What Worked Best?
    Photo credit: “Concert Crowd (Osheaga 2009) – 30000 waiting for Coldplay” Anirudh Koul , used under a Creative Commons 2.0 'In business, as in life, we often tend to find our best paths forward by looking to the past – by taking stock of what we’ve done previously, of what has and hasn’t worked, and charting a course accordingly.
  • CHRIS KOCH  |  FRIDAY, JANUARY 31, 2014
    [2009] How Jimmy Fallon Redefined the Celebrity Biography
    'English: Jimmy Fallon CES 2009 in Las Vegas, NV (Photo credit: Wikipedia). Jimmy’s Fallon’s career – and much of who he is as a person – can be summed up in eight minutes. Look, I don’t mean that as an insult. Fallon has risen to become a star by doing just one thing: being himself. The Only Job He Ever Wanted. YouTube Prototype.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 22, 2014
    [2009] REVTalks Smashes the Executive Knowledge Gap
    Filmed at the 2009 TED Conference in Oxford. 'Revolutionary Marketing Summit Allows Executives to Share “Aha” Moments. According to an informal survey by marketing consulting firm the Pedowitz Group, only 10% of marketers in 2008 indicated that they were responsible for generating revenue. Last year, that number had jumped to over 70%.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 21, 2014
    [2009] 7 Key Steps to Facebook Growth
    million ikes, and the Renaissance Festival performer Twig the Fairy , whose Facebook page was born in March 2009, has since hit 260,000 likes. 'If your social media plan includes the goal of reaching more people with content marketing, maximizing your Facebook presence can be a good tactic. What’s the key to that kind of growth on Facebook?
  • MARKETING ACTION  |  MONDAY, JANUARY 20, 2014
    [2009] Diversity: A Strategic Business Issue
    The fact sheet from this study marshals the research, including: The 2009 McKinsey “ Women Matter 3 ” study reported that companies scoring in the top quartile of organizational performance – which were the companies with more women in top management – tended to have an operating margin at least twice as high as those in the bottom quartile.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 20, 2014
    [2009] Case study: Creating social media benefits in a regulated industry
    “In 2009 everybody I knew was experimenting with Facebook but I mostly did it for fun,” he said. ” Twitter — “I have had a Twitter account since 2009 but I am only starting to learn to use this effectively now. In 2009 everybody I knew was experimenting with Facebook but I mostly did it for fun,” he said.
  • HUBSPOT  |  FRIDAY, JANUARY 17, 2014
    [2009] 10 MORE of the Most Remarkable Marketing Campaigns in History
    All in all, 66 commercials were produced between May 2006 and October 2009, and each one delivered an on-point message that helped bolster Apple''s reputation in a big way. We''ve even published SlideShare presentations about remarkable campaigns , as you may remember. 10 MORE of the Most Remarkable Campaigns in History. Campaign.
  • BLUE FOCUS MARKETING  |  SUNDAY, JANUARY 12, 2014
    [2009] Guest Lecturer @MNBurgess to Discuss “Branding From the Inside Out” at Centenary College #NJ
    It has been a great honor over the years to work with Centenary College, who in 2009 awarded me the Joel A. 'I am pleased to announce that Centenary College (@ Centenary_NJ ) has invited me to present as the Gates-Ferry Distinguished Lecturer on February 4, 2013, from 7 to 9 p.m at the Sitnik Theatre in the David and Carol Lackland Center.
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 10, 2014
    [2009] Who’s an Expert, and Why Experts Write Ebooks
    of total US book sales in 2009 to 5% of the market in the first quarter of 2010. Amazon sold more than 3x as many Kindle books in the first half of 2010 as in the first half of 2009. Who, exactly, is an expert? Who qualifies? don’t know that there’s any definition or standard that one must go by. They’re experts.
  • VOLACCI  |  THURSDAY, JANUARY 9, 2014
    [2009] Drupal and the Rise of Open Source
    'A recent article on OpenSource.com about how Drupal’s role in the rise of open source software has been circulating around the Drupal community lately. It’s quite a long article, but well worth the read if you have the time— and if you don’t, here are some of the highlights from it. But for Drupal, the greatness is only getting started.
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [2009] 20 LinkedIn Groups Every Marketer Should Join
    Created: April 1, 2009. Created: June 20, 2009. 'Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. Who knows? Marketing. 1) Digital Marketing. Created: March 3, 2008. Type: Networking Group. Members: 427,420. Owner: John Horsley.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 6, 2014
    [2009] Content Shock: Why content marketing is not a sustainable strategy
    Fast forward to 2009, the year I became a serious content creator. Let’s say that in 2009 I spent 5 hours a week creating content that would be consumed by my blog readers. So with 5 hours of content creation in 2009, I was “paying” my readers $500 in my time to consume my content each week. Let me explain.
  • B2B MARKETING TRACTION  |  FRIDAY, DECEMBER 20, 2013
    [2009] 3 Companies that Failed to Listen
    The #1 Fastest Growing Company in 2009 Fails to Follow Market Signals. 'Businesses that have experienced high-growth can get myopic and full of themselves. Some make the big mistake of failing to listen to the marketplace. recently read an email newsletter by Seena Sharp of Sharp Market Intelligence. Blackberry, which just reported a $4.4
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 11, 2013
    [2009] 6 Ways to Make Your Marketing to Tradesmen More Effective
    wrote this post in 2009 and it still holds true today. 'Today we have so many options to reach our targeted audiences. While I’m a proponent of trying new things, we must not lose sight of who we’re trying to reach. More importantly, we need to identify the preferred way they like to be communicated with. Fish Where The Fish Are.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [2009] 7 Common (and Dangerous) Misconceptions About SEO
    It''s a figure that has doubled since 2009. 'With regular algorithm updates and new factors influencing search all the time, search engine optimization is a bit of a moving target these days. Add in the level of nuance that tends to surround search rank and you''ve created a perfect storm for misunderstanding and misattribution.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 6, 2013
    [2009] Optimove Helps Optimize Customer Retention (And, Yes, It's a Customer Data Platform)
    Optimove was founded in 2009 and currently has about 70 clients, mostly in Europe. 'As I wrote last week , it sometimes seems that every system I look at these days is a Customer Data Platform. Of course, this is partly because I’m choosing to look at that type of system, and partly because CDP vendors are reaching out to me.
  • ENGAGE  |  TUESDAY, DECEMBER 3, 2013
    [2009] Social Media in the News
    'The timeless human need to interact is the engine that drives social media. The usefulness of its tools—whether it be Facebook, Twitter or MySpace—is usually dictated by the youngest among us. This skittish demographic has been quick to flee from anything that reeks of market capitalization, number of shares outstanding or return on investment.
  • WRITTENT  |  TUESDAY, NOVEMBER 12, 2013
    [2009] SEO is Dead. Content Marketing = Guaranteed SEO
    Let’s take a walk back to 2009, when optimizing your website for guaranteed SEO results could typically be achieved with the following factors: Reciprocal Link Exchanges. 'SEO as we know it is actually gone forever. Are you dubious, or worried that our position is extreme? image credit: Search Engine Watch. Google PageRank May Be Dying.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 8, 2013
    [2009] Gainsight Gives Customer Success Managers a Database of Their Own
    Gainsight was founded in 2009 and started taking paying customers in 2012. 'I had a conversation last week with a vendor whose pitch was all about providing execution systems with a shared database that contains a unified view of customer information from all sources. This post is not about that company. Get over it. ** Yes, that’s a word.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 30, 2013
    [2009] Definitions for 34 Twitter Terms You Were Too Embarrassed to Ask About
    FollowFriday started in January 2009 as a way to recommend other Twitter users to your followers. 'This morning, when I scanned my Twitter feed, I did a few MTs and PRTs, asked a follower to TMB, and was left SMH at some trolls I found, so I said BFN to Twitter. Didn''t understand what I just said? so that''s exactly I did. mention. Follower.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 30, 2013
    [2009] What Makes a Presentation Great? Deconstructing an Awe-Inspiring TED Talk
    'Since he gave the presentation back in 2009, Simon Sinek’s TED Talk on inspiring action has racked up more than 12 million views. His presentation is the most popular TED Talk on business or marketing by a long shot. Some speeches feel like magic. They grab our attention and carry us through to the point of realization. Style. Delivery.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 23, 2013
    [2009] The Future of SEO and What it Means for Inbound Marketing [SlideShare]
    This fall, however, Google introduced its Hummingbird algorithm , its first major algorithm update since the 2009 "Caffeine" update and a significant shift in Google''s approach. 'A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Mobile Search Will Continue to Rise.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 8, 2013
    [2009] Why Astroturfing and Fake Online Reviews Are Illegal
    'It seems it is time for a refresher course on the FTC’s 2009 Endorsement & Testimonial Guidelines. Even with the government shut down and the FTC website closed and shuttered as of the date of this writing, states can still prosecute companies for posting  fake online reviews. Featuring Contributions from Global Thinkers.
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [2009] 7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever
    In 2009, the tribe started using mobile phones and an Open Data Kit to record instances of illegal deforestation and logging in their territory on Google Earth. 'Google for Nonprofits , a membership program for nonprofits based in the U.S. and U.K. with country-specific programs ), is looking to amplify its online engagement. 6) Google+.
  • HUBSPOT  |  FRIDAY, OCTOBER 4, 2013
    [2009] Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
    According to those at the launch announcement last week (held in the Menlo Park garage where Google was founded), Hummingbird is “the biggest overhaul to their engine since the 2009 ‘Caffeine’ overhaul (which focused on speed and integrating social network results into search) and that it affects ''around 90% of searches.’ Be helpful.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 2, 2013
    [2009] 6 Smart Collaborations Between Nonprofits and Brands for Breast Cancer Awareness Month
    Since 2009 employees purchasing these garments have raised more than $100,000 for breast cancer awareness, which is equivalent to 400 mammograms to under-insured or uninsured women. 'As you may know, October is National Breast Cancer Awareness Month. 1) National Breast Cancer Foundation: Beyond the Shock. 4) Free Will Brewing Co.: nonprofit
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [2009] Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing
    The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. 'Author: Eric Kim The race to mobile has become a stampede. The
  • ISCOOP  |  SUNDAY, SEPTEMBER 29, 2013
    [2009] The Development Fund that Nobody Knows About
    960 millions som (14,5 million euros) were allocated in the period 2009 – 2011 for the development of the area, but the citizens hardly know the fund exists, shows this video investigation of Scoop supported team from K-News. See the video. Read the English translation. Armenia Investigations Kyrgyzstan
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 29, 2013
    [2009] Does Your @SocialEmployee Know the “Why” of Your Brand?
    To echo Simon Sinek’s now-famous  2009 declaration , these words shouldn’t speak to what we do, but to  why we do it.  'The words we use in the business world speak to our collective dreams and aspirations. Every few years or so, new buzzwords come in to replace the old ones, pointing our way like the North Star to our future.
  • B2B MARKETING TRACTION  |  FRIDAY, SEPTEMBER 20, 2013
    [2009] B2B Marketers Must Be Transparent to Build Trust
    In 2009 Domino’s employees videotaped extremely bad behavior, damaging the company’s reputation. 'Doing business today requires transparency, which builds trust with your customers and partners. It leads to increased business, since people buy from people they know, like and trust. Collaboration is increasing.
  • INSIGHTIQ BLOG  |  WEDNESDAY, SEPTEMBER 18, 2013
    [2009] The Cost of Bad Customer Service
    Now let me enlarge this scope with some interesting stats: Since 2009, the overall cost of poor customer service in the US averages about $338.5 billion per year, ( CSM, 2009 ). 'Bad customer service is possibly one of my biggest pet peeves next to people not washing their hands after using the bathroom – but that’s another topic.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 14, 2013
    [2009] 6 Flaws Your Nonprofit's Mobile Website Should Never Have
    And according to StatCounter Global Stats , global mobile traffic represents 13% of internet traffic, up from just 1% in 2009. 'The smartphone revolution is here and your organization cannot ignore it. 83% of Generation Y respondents to a recent study said they have smartphones. You do not want to ignore this channel of increasing traffic.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 7, 2013
    [2009] What Millennials Really Want From Your Nonprofit’s Website
    'The Millennial Impact Report has been collecting data since 2009 from groups of individuals between the ages of 20-35, also known as Millennials or Generation X. They release reports of this data on a yearly basis and include trends in giving, service, and communication between Gen X and nonprofit organizations. Why not show them off?
  • VOICE-BASED MARKETING  |  FRIDAY, SEPTEMBER 6, 2013
    [2009] 3 Ways Your Website Is Chasing Customers Away
    IMshopping and Harris Interactive Survey (August 2009). 'In the age of the Internet, more customers than ever are looking online as they begin seeking a service or product. In fact, a recent study by Deloitte states that 60% of consumers say they are going online more often to find the best products and services. Is your website helpful?
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 23, 2013
    [2009] Is Your Social Media Consultant an Expert or a Wannabe?
    We’ve been blogging, tweeting and marketing on Facebook since 2009 and on LinkedIn since 2004, for our company and for our clients. 'According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. Almost 50% have only two years experience. But, I digress.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 22, 2013
    [2009] Keep Moving Forward
    During the recession in 2009, we also heard from many of our distributors about the challenges that they faced. 'Today we have a guest blog from Jennifer Murphy, the vice president and COO at NetPlus Alliance. His presentation related his experiences as a SEAL to the challenges we face in life, both personally and professionally.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 21, 2013
    [2009] Act-On Debuts on Inc. 500 List At #172
    took our measurements last December, Act-On had grown from 10 employees in 2009 to 140 (we now are even bigger). 'We are extremely pleased and proud to announce that Act-On has made the prestigious Inc. Magazine 500 List. Congratulations also to Puppet Labs, who scored #1 in the Oregon Top 100 contingent. As Inc. When Inc. Thank you!
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 21, 2013
    [2009] Driving Engagement through Social Media for Healthcare Providers
    The first was a tumor removal operation that took place in 2009 at Henry Ford Hospital in Detroit, and many have followed. 'Author: Dayna Rothman Historically, the healthcare industry has been slow to adopt digital marketing practices. And more and more healthcare marketers are getting up to speed. Lexington Medical Center. Social Media
  • LEDGER BENNETT  |  WEDNESDAY, AUGUST 21, 2013
    [2009] Top 10 Tips for Marketing Automation success (1)
    66% of sales teams don’t believe marketing ‘works’ source: IBM – Breaking the Feud 2009. 'You may be wondering: ''What can Marketing Automation technologies give to marketers that they don''t currently have? What problems does it solve? What opportunities does it create?''. These Top 10 Tips help you to do this. Have a plan. Decide. Track.
  • FATHOM  |  TUESDAY, AUGUST 20, 2013
    [2009] Top 14 Most Popular EHR Vendors
    EHR systems are meant to increase efficiencies in patient communication, which is why the meaningful use standards were set in place under the 2009 federal economic stimulus package. … 'Many physicians are frustrated by their Electronic Health Record (EHR) vendors.  44% felt their EHR vendor was unresponsive to their needs.
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [2009] How to Save Up to 50% on Your PPC With Quality Score
    In 2009, Craig Danuloff crunched some numbers to show that a Quality Score of 10 could save you 30% on cost per click, or CPC. In 2009, a Quality Score of 7 (out of 10) was average. Quality Score of 9 is twice as valuable as it was in 2009, saving you 44.4% Marketers often ask me, “What’s the one metric I should optimize for?
  • VOLACCI  |  MONDAY, AUGUST 19, 2013
    [2009] 5 Ways Breaking Bad is Killing the Competition with Content Marketing
    Even though the movie “The Last House on the Left” was made in 2009, AMC is billing its first showing of the movie as an AMC Premier Event, hoping that fans of Aaron Paul, the character who plays Jesse, will come back to the channel to see an actor they enjoy play a supporting role in a movie. Audience engagement and interaction .
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 16, 2013
    [2009] Don’t Hire a Person to Head B2B Demand Generation – Unless He has a Plan like SCORE!
    Jeff Ogden, the award-winning marketing expert,  is the President of Find New Customers , a demand generation company offering services since 2009, but NEVER in the state of Georgia. 'When hiring a B2B demand generation manager, don’t just hire a person – hire a process! But that begs a question. Tons of those. C – Clear.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 8, 2013
    [2009] Personal time versus social media time: Something has to give
    ” In 2009, we were just entering the grip of the recession. In 2009, we were just entering the grip of the recession. Not only is Elizabeth an inspiring business leader, she is incredibly insightful and I always walk away with at least five blog post ideas from our conversations (including this one!). This is how we met. Agree.
  • SYNECORE  |  WEDNESDAY, AUGUST 7, 2013
    [2009] New Study: Get On YouTube, NOW
    Since 2009, video publishing rates on YouTube by the Top 100 Global Brands have increased an average of 73% annually. 'Still wondering if creating a YouTube channel is worth it for your brand? Well, I think you may be convinced by the time I get through with you (cue the evil laugh). Ok, that was completely terrifying. Moving on -. Viola!
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [2009] How to Create Marketing That's Actually Helpful [Printable Checklist]
    won’t spill all the beans for you, but I will sum up the River Pools and Spas like so: while facing “complete financial ruin” at the beginning of 2009, Marcus made the decision to “act like a swimming pool consumer instead of a swimming pool installer.” Except, of course, you don’t charge.) Here’s what it looks like. How’s that for helpful?
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 24, 2013
    [2009] How to Start an Awesome LinkedIn Group
    In 2009, Long started a group called  Social Media Commercial Real Estate when few in his field understood the power of social networking in the real estate world. 'Have aspirations to be a thought leader in your industry? The more credibility you’ve got, the more awareness you’ll build for your service or products!
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 23, 2013
    [2009] Industrial Marketing, Lead Generation and Sales: It’s Complicated
    'Remember this rom-com from 2009? Despite the critics giving it mixed reviews, it went on to gross $219.1 million worldwide. hit movie for sure. Sometimes I feel the same way [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • BEYOND  |  MONDAY, JULY 22, 2013
    [2009] Which Of The 4 Types Of Content Marketing Agency Do You Want?
    The year for Talking About Content Marketing was 2009 or maybe 2010. 'News just in: 2013 is The Year of Content Marketing. don’t mean just talking about it. The year of Talking Really Quite Seriously About Content Marketing But Not Really Doing Anything was perhaps 2011. But at last the time has arrived. Either way, it’s here.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 18, 2013
    [2009] A Guide to Facebook Insights
    Insights has been around since 2009 and originally only collected basic demographic information of a page’s fans during the sign-up process. 'Over a billion served, and we’re not talking burgers here. Facebook has evolved from being a place to chat with pals to a powerful business tool. Does this sound like you? If so, listen up!
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 18, 2013
    [2009] How Marketing Made Simple TV beats the pants off of Find New Customers – a better revenue model
    'Find New Customers is a B2B sales lead generation company founded by Jeff Ogden in February 2009 (Not early 2013 as claimed by a certain Atlanta firm). But the future is Marketing Made Simple TV. Jeff Ogden , President of Find New Customers has done professional writing for firms like Marketo , Aprimo , OneSource and Silverpop.
  • VIEWPOINT  |  THURSDAY, JULY 11, 2013
    [2009] Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing
    According to a recent report by Custora, customer acquisitions from email marketing have quadrupled since 2009, exceeding that of leading social networks. 'Online content in the sales and marketing industries is dynamic and constantly changing. B2B Buyers: Traits by Generation [Infographic]. Via MarketingProfs. Via Fusion Marketing Partners.
  • WRITTENT  |  WEDNESDAY, JULY 10, 2013
    [2009] 50 Amazing Mobile Marketing Statistics That Will Move You to Action
    US mobile ad spending has increased 400% since 2009, and shows no signs of slowing in growth. 'Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared.
  • WRITTENT  |  TUESDAY, JULY 9, 2013
    [2009] 28 Indispensable Research Reports and Marketing Case Studies for #SmallBiz Strategy
    Minneosota’s professional football team, The Vikings, faced a unique challenge in 2009. 'Content marketers need to be empathetic, detail-oriented, and tech-savvy. However, agility may be the most important attribute of all. Make it a point to read one of these amazing – and free – resources each day for the next 3 weeks. IBM Global CMO Study.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, JULY 3, 2013
    [2009] Has the Social Gone Out of Social Media?
    2009), you could meet people on Twitter or LinkedIn and actually make a few connections. 'The other day on Twitter, I came across a post about the death of social media. clicked over to read it and found myself agreeing with the author on all of his points. “Oh yes!” ” I thought. “Let me count the ways.”
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