• MARKETING ACTION  |  THURSDAY, MAY 16, 2013
    The 9 Immutable Laws of Social Marketing
    In November 2009, Fresh Diet had a Facebook presence of…almost zilch. 'Jim Gilbert likes to describe himself as an “old school” direct marketer who applies traditional direct marketing principles to new media and channels. Social media’s still a puzzle for many of us. How do you use it to generate heat as well? 94 fans.
  • ENGAGE  |  TUESDAY, MAY 7, 2013
    65 Tweets to Engerize Your Marketing Strategy from #WhatsNextDC Day One
    whatsnextdc @ katrinaklier : In 2009 only about 2% of US adults owned a tablet or an ereader, now more than 1/3 do. 'I recently had the privilege of attending the What’s Next DC Marketing and Communications Conference at The Hamilton Live. This was my first ever industry event or business conference, so I had no idea what to expect.
  • SAZBEAN  |  THURSDAY, MAY 2, 2013
    3 Counterintuitive Ways to Reach a New Audience Through Partnerships
    Reach a New Audience Through Business Partnerships Strategy #1: Go Where Future Clients Are Already Fans In 2009, Chicago-based insurance company Aon signed on as the new sponsor of England’s celebrated Manchester United soccer team. 'Traditional wisdom teaches small businesses to partner with people whose services complement their own.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, MAY 2, 2013
    Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • BIZNOLOGY  |  MONDAY, APRIL 29, 2013
    B2B Marketers Should Take Another Look at E-Commerce
    Xiameter sales grew so successfully that in 2009, Dow Corning moved as much as 2500 of its 7000 products to the site.  'Photo credit: Wikipedia. commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study.  Time for another look.  Business buyers are people, too. 
  • SAZBEAN  |  THURSDAY, APRIL 25, 2013
    Top 5 Tips for a Successful Kickstarter Campaign
    It is a crowdfunding website that was created in 2009 in the lower east side of Manhattan. 'This is a guest post by Phil Treagus, co-founder of Giraffe Social Media. Kickstarter is fast becoming the next big internet success story. The answer is: lots of people. Just use your common sense. Try and be creative and inspire the audience.
  • MARKETRI  |  THURSDAY, APRIL 25, 2013
    Why Your Professional Services Marketer Needs Mentoring
    'In 2009, after completing my senior year of college and receiving my business degree with majors in marketing and business management, I was absolutely thrilled to land my very first job as a marketing assistant at a research firm. started out like any eager young marketer, ready to learn and to help grow the firm I had joined.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 24, 2013
    Ten Fantastic Facts About The History of Internet Marketing
    Google’s first ever tweet was sent in 2009. 'by Dayna Rothman As internet marketing grows at a rapid pace, it has accumulated quite a history. From email marketing to social media, every great historical story is bound to have some really interesting and fun facts. The first email to be sent with an “@” symbol was in 1971. Tweet This].
  • BIZNOLOGY  |  MONDAY, APRIL 22, 2013
    Enterprise Social Networking Platforms: Think Amazon, Not Facebook
    Inc.com profiled Bezos in its Great Leader Series back in 2009, and the excerpt below gives us a glimpse of that strategy and its results: After inviting 300 friends and acquaintances to test his creation, Bezos took the site live and, within a month, the company had sold books in all 50 states and in 45 countries. Read on to understand why.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 18, 2013
    Here is my fervent hope. That what does not kill you, makes you stronger
    'Can getting smoked in a National Championship game lead to greater results? My Alma Mater is the University of Notre Dame. So I was deeply embarrassed to be smoked by the University of Alabama. As the announcer stated “ An over-whelming victory in this BCS game.” ” We were pounded by a much better team. This is true for all of us.
  • HUBSPOT  |  WEDNESDAY, APRIL 17, 2013
    How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets
    The campaign started in 2009, and by 2012, tourist traffic at Iceland''s Keflavik International Airport broke records, with 2.4 'Rocky Balboa. Susan "I Dreamed a Dream" Boyle. The 1980 U.S. Men’s Olympic Hockey Team. What I''m trying to say is. no one can resist an underdog. At least, that’s how the story used to go. The results paid off.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 17, 2013
    Hiring a Person to Head B2B Demand Generation? Hire a Plan like SCORE too!
    Jeff Ogden is the President of Find New Customers , a demand generation company offering services since 2009, but NEVER in the state of Georgia. 'When hiring a B2B demand generation manager, don’t just hire a person. Hire a process too! see lots of listings on LinkedIn looking for BtoB demand generation managers. C – Clear.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 12, 2013
    Why Sales Leaders Should Wave the Flag for Sales Lead Generation
    We’ve been helping salespeople since 2009, but never in the State of Georgia. 'Buffer BtoB demand generation (sales lead generation) is the process of earning the trust of prospective customers over time and being the trusted partner when they are ready to buy. In simple terms, those are sales-ready leads. What do you think?
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 11, 2013
    Are you a CMO or VP of Marketing? If so, learn about digital marketing from CMO’s Speak, a new Silverpop white paper (by yours truly)
    Jeff is an award-winning marketing expert who has been helping companies (except the state of Georgia) since 2009 to create and deploy programs to help sales close more deals. 'Buffer. If you are a CMO or VP of marketing, it  delivers key recommendations around digital marketing you can use in your business today. Embracing peer engagement.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 10, 2013
    Realizing the Promise of Marketing Technology – ITSMA sales lead generation meeting in NYC
    His company has been helping businesses drive more revenue since 2009, but never in Georgia. 'Buffer I recently had the pleasure of attending the ITSMA lunch briefing in NYC, where they discussed the sales lead generation topic “Realizing the Promise of Marketing Technology.” I always want to look different from everyone else.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 8, 2013
    The Awesome Power of Story in BtoB Sales Lead Generation
    Jeff Ogden is an award-winning marketing expert and the sales lead generation company President of Find New Customers , which has been helping companies improve revenue results since 2009. 'Buffer Sales Lead Generation is powered by great stories. Every Sunday night, my family is glued to the TV to watch The Walking Dead. Let me share it.
  • HUBSPOT  |  MONDAY, APRIL 8, 2013
    7 Steps to Transforming Into an Inbound Agency
    After spending 2008 learning how to do inbound marketing, in 2009, McTigue began using blogging and social media to get Kuno found online. 'You can’t teach an old dog new tricks. We know. We’ve seen it done time and again. They answered -- honestly, enthusiastically, and informatively. Step 1: “Commit. But it also must not be misconstrued.
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 6, 2013
    3 Recommendations in Sales Lead Generation from Carlos Hildago of The Annuitas Group
    Find New Customers has been providing sales lead generation services since 2009 and we have never had a client or marketed our services in the state of Georgia. 'Buffer Sales lead generation - 3 Recommendations from Carlos Hildago. What should your revenue improvement priorities be? Carlos Hildago. Where are you today as an organization?Regardless
  • ENGAGE  |  FRIDAY, APRIL 5, 2013
    Journalism’s Future: Serve Your Audience, Not Just Your Advertisers
    The outlet:  This is  SeattlePI.com , the web presence of the  Seattle Post-Intelligencer , a newspaper that somewhat infamously became the  first big city newspaper to go online-only  back in 2009. 'Recently,  I ran into a story  that stopped me dead in my tracks. Just take a look at this thing — what can be said?  The loudness. The noise.
  • HUBSPOT  |  WEDNESDAY, APRIL 3, 2013
    Why You Might Want to Be More Negative in Your Marketing
    For a great example of using multiple villains in your marketing, just check out Career Builder's 2009 Super Bowl commercial, brought to my attention via Graeme Newell and 602 Communications. Ever wake up on the wrong side of the bed? Of course you have. We all have. Ever wake up on the wrong side of the bed, and then have to be cheery?
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 2, 2013
    Looking for best-practices BtoB demand generation? Start with fundamentals first!
    Find New Customers has been offering demand generation services since 2009. 'Buffer Best-practices BtoB demand generation is built upon a strong foundation. Lots of companies are working to create best-practices BtoB demand generation (aka digital marketing) programs. So what are the foundation steps that need to be done? Goal Setting.
  • SYNECORE  |  TUESDAY, APRIL 2, 2013
    How to Use Video Marketing To Get More Sales and Increase ROI
    Internet Retailer, December 2009). We recently posted a video on our Marketing Technology for Growth blog: Should Video Marketing Be your Next Move? At SyneCore, we’ve been using videos in our marketing campaigns for the last Year. Admittedly, we’ve gone through a trial-n-error process, trying to figure out what worked and what didn’t.
  • BLOG MY CALLS  |  MONDAY, APRIL 1, 2013
    Are You a Creepy Stalker or a Crafty Local Marketer?
    They comment on random pictures you posted in 2009. There's always that one person on Facebook that comments on everything you post. They like everything you post. And here's the creepy part: you don't know who the person is. You don't even really recognize their name or their pictures. They see every picture of every sandwich you post.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 27, 2013
    Hiring a person to head BtoB Demand Generation? Don’t just hire a person; Hire a process!
    Jeff Ogden is the President of Find New Customers , a demand generation company offering services since 2009. 'Buffer When hiring a BtoB demand generation manager, don’t just hire a person. Hire a process too! see lots of listings on LinkedIn looking for BtoB demand generation managers. Fill out a form and send in your resume.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 27, 2013
    The Past And Future Of sCRM In Prospecting And Selling
    In 2009, Jon founded Nimble, Inc. Sales Prospecting Perspective is pleased to bring you a guest post from Jon Ferrara, CEO of Nimble , a social CRM solution. People born at the turn of the 20th century saw a lot of change over their lifetimes. Think about your cellphone just 10 years ago and compare it to today’s smartphone. Or your computer.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 27, 2013
    B2B Marketing and the Cheap Tchotchke Mistake
    billion business in 2009 ( source ). At a recent conference, I returned to my room to a bag full of tchotchkes from sponsors. Most went straight into the trash. Filling my hotel room with cheap junk is not a good way to make me think fondly of you or your product. Yes, that’s a lot of marketing in two sentences. Into the trash.
  • B2B WEB STRATEGY  |  THURSDAY, MARCH 21, 2013
    What eMagine Customers are Saying: Client Recommendations
    “MedVentive selected eMagine to redesign our website at the end of 2009 because our existing site lacked ‘stickiness’ and optimization for the web medium. Today we take a look at some client testimonials on our work with them: Delia Brower, Marketing Manager at MedVentive, Greater Boston Area. ” B2B Web Strategy
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 15, 2013
    The Power of Servant Leadership – Good Advice for CEOs
    Jeff Ogden’s an award-winning BtoB marketing expert and President of the sales lead generation firm Find New Customers, which has been helping companies with demand generation since 2009. The concept focuses on the individual and decentralized decision making. Greenleaf had a clear idea of what servant leadership was and was not.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 13, 2013
    Delegate or Die: Why So Many Managers Fail to Delegate
    Jeff Ogden, the Fearless Competitor, is an award-winning BtoB marketing expert and the President of the digital marketing company Find New Customers , which has been offering demand generation services since 2009. 'Buffer Why Johnny Can’t Delegate and How That Can Lead to a Job Loss. And I was focused 100% on business outcomes.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 5, 2013
    Retarget Your Way to Greater Sales
    Behavioral Targeting: An Online Analysis for Efficient Media Planning ; Alice Klever; 2009. The chance to make an online sale is not a one shot deal. If a business visits your site and leaves, you can retarget them to bring them back. What Exactly Is Retargeting?  Retargeting is explained easily if you regard your company as the target.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 1, 2013
    Happy Birthday, sales lead generation company Find New Customers – belatedly
    'Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. We are now four years old, which means we outlived a lot of other businesses. You can follow Jeff on Twitter at @fearlesscomp. . And all of our great content is 100% free, so feel free to grab it today. Who should talk to Find New Customers?
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 21, 2013
    Is Thought Leadership The Future of Marketing?
    Global hybrid: Born in Scotland, raised in England, US citizen since 2009; in India two months of the year working with clients; my co-author and business partner, Craig Badings, is in Sydney, Australia. In our last interview, Steve McKee asked if Big Data was the future of marketing. Mark Schaefer discussed culture and  the future of search.
  • SYNECORE  |  THURSDAY, FEBRUARY 14, 2013
    Google: Of Employee Happiness and the Future of Marketing
    In 2009, a group of hardcore number crunchers from Google launched Project Oxygen, a plan to mine large amounts of internal POPS data to quantifiably determine the characteristics of effective managers. Ever the innovator, Google is very adept at using technology to shatter existing paradigms. MEASURING HAPPINESS ONE BIT AT A TIME. It worked.
  • SOCIAL MARKETING FORUM  |  THURSDAY, FEBRUARY 14, 2013
    Optimizing the Digital and Social Customer Experience
    In its 2009 article on the consumer decision journey McKinsey wrote “Consumers are moving outside the purchasing funnel—changing the way they research and buy your products. Since McKinsey first wrote about the ‘consumer decision journey’, the attention for that journey has never been higher. Hank) Brigman
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 11, 2013
    One thousand posts. No navel gazing.
    Jenn Whinnem — Jenn is a passionate young woman and her firey posts caught my attention back in 2009. This is my 1,000th post on {grow}. So I wondered … what should I do to commemorate this? Should I give away presents like Oprah? Should I honor my community in some way? Should I just ignore it and carry on? Who was here first?
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 11, 2013
    What is the Difference Between Thought Leadership and Content Marketing?
    In a post from 2009,  Why Thought Leadership Is Your Most Valuable Asset , I wrote that thought leaders: Develop relationships with customers, prospects and others by engaging them in non-sales, industry-relevant conversations. Jon Miller (@jonmiller) February 7, 2013. AcquireB2B (@AcquireB2B) February 7, 2013. RT @ wittlake @ jonmiller #b2b.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, FEBRUARY 7, 2013
    Why Case Studies Work in B2B Sales
    In 2009, Google changed their Analytics code to rank video content higher in search results. As potential customers grow immune to the hard sell and endless ads and emails, B2B marketers are looking for more effective ways to entice their target audiences. Today’s buyers listen to each other more than they listen to us, the sellers.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 31, 2013
    The Future of Marketing: Is The Science of Marketing Taking Over?
    joined SAP as Head of North America Marketing in 2009. Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. Mark identified culture as the key differentiator of a successful social business. have already stated my own  marketing predictions on the future of marketing myself. What influenced you?
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JANUARY 28, 2013
    Using Genchi Genbutsu to Create Compelling Website Content
    Even though I’ve done many sites since doing this one in 2009, the Welch & Forbes site remains a favorite to this day. It’s also why I’m passionate about creating Websites that stand apart from the crowd versus stuffing a company’s delightful story inside a one-size-fits-all WordPress theme and blah stock imagery.
  • HUBSPOT  |  MONDAY, JANUARY 28, 2013
    8 Ways to Instantly Improve the Quality of Your Marketing Content
    If you're grabbing a social media statistic, for instance, it doesn't do much good if it's from 2009. Last week, we published a post written by a HubSpot partner, Velocity Partners, that discussed the importance of creating high-quality content. If you haven't read it yet, I highly recommend you do. You can view it here. 1) Fact Check.
  • CONVERSIONATION  |  MONDAY, JANUARY 28, 2013
    The Connected Consumer: Who Are We Talking About?
    Personal networks of trust and Generation C In 2009, Razorfish , always good for excellent reports , released ‘The Razorfish Consumer Experience Report’. The term ‘connected consumer’ pops up on virtually every blog that covers social media and digital marketing. So, here is what you should know about that connected consumer. Yes, of course.
  • FATHOM  |  THURSDAY, JANUARY 24, 2013
    Web Analytics Wednesday Cleveland Is Back!
    Marilyn Manson had nothing on the Cleveland analytics professionals who rocked the House of Blues before his concert yesterday.Prior to last night, Web Analytics Wednesday (WAW) last took place in Cleveland in December 2009. appeared first on Fathom. Mike Maleski Web Analytics Wednesday
  • VIRALLY BLOG  |  WEDNESDAY, JANUARY 23, 2013
    Case study: Confused.com perfect big brand content marketing
    The price comparison site has had a content marketing strategy since December 2009. Content marketing is something big brands are now getting to grips with. But few have done it as successfully as confused.com. It has one of the widest ranges of content with blogs, guides, infographics, games, apps, news, calculators, tools and videos.
  • MARKETING ACTION  |  TUESDAY, JANUARY 22, 2013
    Data-Driven Marketing: 10 Trends for 2013
    few cherry-picked numbers: The US GDP grew slowly, ~2%; the S&P grew ~15%; unemployment fell below 8% for the first time since 2009. Among the findings: Email spend continues to grow, despite open and click-through rates that fell to 2009 levels. No matter what type of marketing you’re doing, data should be driving your decisions.
  • VIEWPOINT  |  TUESDAY, JANUARY 15, 2013
    5 Critical Things to Consider When Evaluating Lead Generation Companies
    Large call center and security software company—since 2009. The decision to add “tele” to your arsenal will soon be easy. If you don’t, you’re dead. Some of the reasons for this are: capacity, consistency, attrition, onboarding, peak staffing (such as to build pipeline for new reps…) but that is not what this article is about. years.
  • HUBSPOT  |  THURSDAY, JANUARY 10, 2013
    The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]
    Whopper Sacrifice (a Facebook app) launched in early 2009 with little fanfare and almost no media support — and lasted only 10 days before Facebook shut it down on the basis of “user privacy violation” (the app notified friends when they were deleted). re·mark·able. There are a lot of advantages to being remarkable. Enjoy! The OMFG! The OMFG!
  • HUBSPOT  |  WEDNESDAY, JANUARY 9, 2013
    30 Careless Mistakes That Will Totally Muck Up Your Marketing
    After all, that page you set up in 2009 with the entry rules for your temporary, short-lived Facebook contest probably isn't providing people with much value any more, is it? We've all had those moments. or a more classic example, the Homer Simpson "D'OH!". But how much worse is it when that "D'OH!" And there's nothing you can do about it.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 9, 2013
    Nine Expert Marketing Strategy Guides
    In the spring of 2009, the notion that digital would account for the majority of marketing budgets within just a few years seemed like a laughable proposition. January is a great time to take a step back from day-to-day tactics and ask the Big Questions; or in cliché form, to look at the forest rather than the trees. by CNN. Do you know?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 2, 2013
    Building Content Marketing Strategy – 10 Steps
    In 2009 most companies where trying to figure out where to start with social media. By Gerardo Dada. As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Not that it is not useful or powerful, on the contrary. However, I think the term has been overused and misunderstood. Be personal.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    Just 139 of the Fortune 500 corporations maintain public-facing blogs, only 29 more than in 2009. With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? e-Strategy Trends ).
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 20, 2012
    Marketing In Real-Time – The New Trading Room Floor
    Real-time marketing was just getting started in 2009.  By Brian Kardon - CMO, Lattice Engines. vividly remember a lunch with my friend, David Meerman Scott – author, digital, speaker extraordinaire and recovering CMO.  We imagined a fantasy world where marketers were surrounded by screens overflowing with real-time data. Any edge. Strategy
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 13, 2012
    SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement
    In other words, SiteCore has been steadily executing on the strategy they described in 2009. It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. Maybe that’s a good compromise.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 9, 2012
    The results are in: An experiment in social influence
    The total I am reporting represents the new value I created for Amachi by establishing an effective social media presence and creating new connections that did not exist prior to the time I started blogging in 2009. ” I’d like to examine the results of this appeal as an example of “social influence” in action. It doesn’t happen.
  • HUBSPOT  |  TUESDAY, DECEMBER 4, 2012
    What's the Deal With This Whole 'Context Marketing' Thing?
    Our 2012 State of Inbound Marketing Report , for example, showed that the average budget spent on company blogs and social media increased from 9% in 2009, to 21% in 2012. Several years ago (in internet years, anyway) it became clear to some marketers that one of the best ways to capture market share was through creating amazing content.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 29, 2012
    16 Slides On The Future Of Digital
    But after a dip in 2009, Total TV advertising revenue is up and looks healthy. This week I attended Business Insider ‘s Ignition conference where the topic was “The Future of Digital.” Looking out to 2015, internet access from mobile devices including tablets will be a large majority of the broadband traffic. Is the PC dead?
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, NOVEMBER 28, 2012
    Study: B-to-B Marketers Lagging With Social Media
    2009 Eddie and Ozzie Awards Winners. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Employer Login.
  • CONVERSIONATION  |  TUESDAY, NOVEMBER 27, 2012
    The Big Content Marketing Fail: How Much Content Do You Need?
    In 2009 I met Joe Pulizzi (wonder what you think about this post, Joe) and the year after that I was happy to help him carry out the message called content marketing, as an editor of the European version of Chief Content Officer , the publication of Joe’s Content Marketing Institute. However, everyone overlooked content. Hurray.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 25, 2012
    Does it pay to be honest on Twitter?
    ” In 2009 I wrote a little manifesto called “Why I Block on Twitter.” Does it pay to be honest on Twitter? Increasingly, the answer may be “no.” ” In the past, I’ve written a blog post about my life in social media each time I hit a milestone on Twitter. 10,000 followers , 20,000 followers , etc.
  • HUBSPOT  |  MONDAY, NOVEMBER 5, 2012
    10 Clever Website Error Messages From Creative Companies
    Well, back in 2009 Google created Google Wave to combine email, instant messaging, wikis, web chat, social networking, and project management. Website up-time -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. your website will totally still go down. Tumblr.
  • B2BMARKETINGSMARTS  |  MONDAY, NOVEMBER 5, 2012
    B2B marketing’s 6 most common design mistakes
    Since copy doesn’t stand alone, it made sense to update and repeat a post from 2009 on common B2B marketing design mistakes. My recent post on “B2B marketing’s 10 most common copy mistakes,” attracted many readers. That post began with me talking about why I love “direct” marketing more than advertising.
  • INTEGRATED B2B  |  THURSDAY, NOVEMBER 1, 2012
    B2B and the tourism industry: Why mobile is key to successful digital strategy
    In fact a larger proportion of business travelers use mobile than B2C travelers and more and more of business travelers are shifting their attention exclusively to mobile – the percentage of B2B travelers using mobile devises to find travel information is up from 25% in 2009 to 57% in 2012. These are increasingly going to be mobile.
  • LEDGER BENNETT  |  SUNDAY, OCTOBER 21, 2012
    Top 10 Tips for Marketing Automation success
    66% of sales teams don’t believe marketing ‘works’ source: IBM – Breaking the Feud 2009. 'You may be wondering: ''What can Marketing Automation technologies give to marketers that they don''t currently have? What problems does it solve? What opportunities does it create?''. These Top 10 Tips help you to do this. Have a plan. Decide. Track.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 19, 2012
    B2B and the tourism industry: A strong digital strategy can make the difference
    After experiencing a dramatic slump in 2009, the global tourism industry is steadily regaining momentum. With revenue increasing at an annual rate of 1.5 percent, the tourism industry is estimated to be worth USD 1.15 trillion globally in 2012. Target, target, target. How important is online presence for the B2B tourism industry? Vidal.
  • VIEWPOINT  |  THURSDAY, OCTOBER 11, 2012
    PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process
    Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. I am pleased to have as my guest today Carlos Hidalgo of the Annuitas Group. He is a frequent speaker, blogger and contributor to many B2B marketing publications. Stay Tuned
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 10, 2012
    The Ultimate List of The Best WordPress eCommerce Plugins
    Last updated: May, 2009. Last updated: August, 2009. Last updated: November, 2009. What’s better than getting an expert’s opinion on the best ecommerce plugins for WordPress? How about getting the opinions of 10 experts! complete list of references is provided at the end of the post. WP e-Commerce. Price: Free.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 3, 2012
    Copyright expert Nicholas Wells on the newest Google Bowling
    He has been practicing intellectual property law for eight years, founding a boutique law firm in 2009 that handles technology and intellectual property issues, with offices in New York and Salt Lake City.  Photo credit: Wikipedia. How can a lawyer explain Google Bowling? Nicolas Wells is not your ordinary lawyer, that’s how.
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 27, 2012
    PowerViews with Dave Munn: The Transformed Marketing Organization
    and notes how transformation has been driven by marketing budgets reaching new lows in 2009 and 2010: “Marketing, rather than just trying to do more with less, had to do something differently and had to transform.”. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 25, 2012
    Business tweeting is a life-sentence
    As of October 2009, the company had about 7,000 employees, 700 of them in Tulsa). Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter , take a second to think this through. My first question is: why have you waited until now? My second is: why now? Is that your solemn vow?
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 19, 2012
    Follow The Money To The CMO
    It began in 2009.  It started with Adobe’s purchase of web analytics company Omniture in 2009. How Tech Companies Are Setting Sights On The Swelling Marketing Budget. The CMO’s budget was surging and the CIO’s was receding.  And follow they did.  So began the gold rush…. Oracle: Buys Market2Lead in May 2010. Buys Vitrue in May 2012.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 17, 2012
    Google & Social: A Cautionary Tale
    Back in 2009 when Google VP of Engineering, Vic Gundotra, and his team first  unveiled Google Wave at that year’s I/O conference , people believed they had just witnessed the second coming of email. But it was the first significant one in a while that didn’t involve launching a product of their own. Google+: Is This Thing On?
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    2012 #Nifty50 Top Men in Technology on Twitter
    His unique approach to marketing, which he has developed over the course of 20 years, has led to numerous awards and recognitions, including BtoB Magazine’s “Top 25 B2B Marketer of the Year” for 2010 and 2009 and the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. The future of profit is purpose. ”.
  • TOMORROW PEOPLE  |  THURSDAY, SEPTEMBER 13, 2012
    How NOT to Do Social Media - Three Disastrous Social Media C**k Ups
    In 2009, some bright spark thought it would be a good idea to harness the power of user-generated content and release it untamed on the Skittles homepage. The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. jason!
  • HUBSPOT  |  TUESDAY, SEPTEMBER 11, 2012
    12 Revealing Marketing Stats About Facebook for Business
    2) How does that compare to business owners' opinion of Facebook marketing in 2009? Were you one of those people back in 2008 who looked at your Facebook profile and thought. I see some real potential here for business owners.". That's cool. Well, how do you feel about the idea now? Actually, we have 47 of them. 3) But it's not just Facebook.
  • CONTENT MARKETING TODAY  |  FRIDAY, SEPTEMBER 7, 2012
    The Secret to Skyrocketing Sales by Turning Content into An Asset
    Well, Estée Lauder has generated only 150,000 views with a budget orders of magnitude larger than Lauren's In 2009 the ad agency, Anomaly, was so impressed with her content that they helped her to create her own makeup line. Book Review--Brandscaping: Unleashing the Power of Partnerships. Her very first video has generated 1.6 Is that good?
  • HUBSPOT  |  MONDAY, SEPTEMBER 3, 2012
    A Marketer's Guide to Complying With EU Cookie Laws
    It's a question that many government organizations are starting to consider; in fact, the European Union took up the issue back in 2009. From its date of passage in 2009, EU member nations have had time to formulate and implement their own legislation. We've come a long way, baby. What hogwash. What does the law actually say?
  • PAUL GILLIN  |  WEDNESDAY, AUGUST 29, 2012
    Attack of the Customers: The Pampers Dry Max Crisis
    So staffers were understandably concerned when a Facebook group appeared in late 2009 entitled “ Pampers bring back the OLD CRUISERS/SWADDLERS.” The This an excerpt from the opening chapter of  Attack of the Customers: Why Critics Assault Brands Online and What You Can Do About It  by Paul Gillin and Greg Gianforte. Standoff. Probably.
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 28, 2012
    Savvy Toolkit - GetListed.org
    From their "About Us" page: Since launching in January 2009, GetListed.org has helped over 1.3 I was recently doing research for a client and ran across GetListed.org. It is one of those cool little tools that saved me so much time and energy I knew I had to share it with you. Million U.S.
  • CONFLUENT FORMS  |  FRIDAY, AUGUST 17, 2012
    Portfolio: Creative Goods Merchandise
    Our work for Creative Goods since 2009 has been the development and hosting of a custom, multi-site e-commerce platform that enables Creative Goods to manage all of their e-commerce stores from one centralized platform. The site also has FedEx integration, flexible coupon/discount codes, and a wholesale user component.
  • HUBSPOT  |  TUESDAY, AUGUST 14, 2012
    Google Releases Algorithm Update to Punish Copyright Violators
    Google now receives more copyright removal notices every day than they did in all of 2009 (the year they revamped their copyright removal process). That's right! Starting this week, Google's algorithm is now penalizing websites just a little bit differently than they were in the past. And you know what's not good content? Copied content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 14, 2012
    Klout overhauls its business model, but does it answer its critics?
    Spammers almost killed Twitter in 2009 and Quora in 2010. Klout announced a radical overhaul to its scoring system, site design, and score transparency. But what is the real impact? Will it make a difference? ” Substantially more data points. Joe Fernandez of Klout. Tempering the vacation effect. Transparency. Privacy. Site Redesign.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 12, 2012
    Why Your Emails Have 5 Seconds to Load on Mobile [CHART]
    The number of people who abandon a site after waiting for it to load surged between 2009 and 2011, a study from  Web Performance Today. by Amar Kumar | Tweet this After working hard on creating an email campaign, crafting the perfect copy, choosing the best images, did you check to see how it would look on a mobile device?
  • PAUL GILLIN  |  THURSDAY, AUGUST 9, 2012
    How Twitter Amplifies a Customer Attack
    2009 study by Sysomos reported that 85% of Twitter users post less than one update per day, 21% have never posted anything and only 5% of Twitter users produce 75% of the content [3]. 3] Alex Cheng and Mark Evans, “An In-Depth Look Inside the Twitter World,” Sysomos Resource Library, June, 2009, [link] (accessed July 21, 2012).
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 1, 2012
    Good-Bye Genoo. Hello and nice to meet you, Act-On Software
    We used Genoo since FindNewCustomers.com was founded in 2009. The sales lead generation firm Find New Customers is finally changing marketing automation vendors. We are, in effect, changing horses. Our entire website was built using Genoo landing pages. But no more. Thank you all. And they made us a great offer too. So we moved.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JULY 31, 2012
    Top Social Media Measurement and Tracking Tools
    2009 Eddie and Ozzie Awards Winners. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Employer Login.
  • THE ROI GUY  |  THURSDAY, JULY 19, 2012
    Personalize, Challenge & Engage
    You have two options 1. Receive a sure $800 that I am offering you 2. Take a chance with an 85% chance for you to win $1,000 Which do you choose? If you are like most, you selected 1, the sure bet, but mathematically, choice 2 and taking a chance is actually worth more. So why do most select the sure bet? So how do you stimulate the emotional brain?
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, JULY 17, 2012
    How Marketing Awards Go Wrong
    At SABMiller, award submissions have quadrupled since 2009. “Nice guys finish last.” It’s crazy how often I hear that phrase, from women and men alike.  Sure, nice guys are dependable, sensitive, and parent-approved.  With an intro like that, you might think this post belongs in a Cosmo blog, but bear with me. 
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 17, 2012
    An Employer’s Back to School List
    productivity doubled from 2008 to 2009; then it doubled again in 2010 according to the Organization for Economic Cooperation and Development. The jobs that were cut in 2008 and 2009 tended to be the least skilled positions at any company, according to most press reports. Guest Post. Miles sheds some current insights into the issue.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 10, 2012
    9 Top Twitter Tips You Should Start Using Today!
    Then in October of 2009, I sent 55. Yesterday was my 3-year twitter anniversary. To celebrate, I sent one small “ humble brag ” as one of my twitter friends called it. Hey, I’m a late-comer: @ jack sent his 1st tweet over 6 years ago! sent over 18,000 tweets. That’s roughly 17 tweets per day, and over 500 a month.
  • LEADER NETWORKS  |  TUESDAY, JULY 10, 2012
    Insights Into The Social Mind
    The New Symbiosis of Professional Networks The findings and predictions from our most notable study, the New Symbiosis of Professional Networks research conducted three years ago, (2009), identified what we called a Social Media Peer Group, (SMPG) this is essentially a Web 2.0 We are returning to the “apple cart” of yesteryear.
  • VIEWPOINT  |  TUESDAY, JULY 10, 2012
    Bulls, Bears, Bernanke and BtoB Lead Generation
    Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. In February of 2010, Ben Bernanke began his second term as Chairman of the Board of Governors of the Federal Reserve System. When the GDP is up, the lead rate increases, and vice-versa. Lead rates trail the GDP by about a quarter.
  • HUBSPOT  |  SUNDAY, JULY 8, 2012
    The History of the Internet, And Other Marketing Stories of the Week
    Twitter and LinkedIn announced that their partnership, which was forged in 2009 and enabled users to automatically share tweets on LinkedIn, was no more. Seems like the majority of the American marketing world was away on vacation this week. And if you were still stuck in the office, cheers to you, committed marketer !). Check it out here.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 4, 2012
    Social Media for Busy Business Bloggers
    Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business?
  • EARNEST ABOUT B2B  |  TUESDAY, JULY 3, 2012
    Together they stand. Divided they fall.
    For the users maybe, but the news this week suggests otherwise – with Twitter and LinkedIn announcing the end of their partnership that started in 2009. Social media. It’s all about sharing. Isn’t it? It’s a reminder that it’s not all love and hugs at the top between the big boys in social networking. And Twitter had an answer.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 30, 2012
    What if LOWERING Quotas Improved Sales Results?
    Jim Dickie of CSO Insights ( The Sorry State of Sales Today ) revealed that 86% of businesses raised quotas in 2010 (Similar results in 2011 t0o.) , despite the lowest quota achievement ever measured (59% for 2009 and much lower in 2010). (Editor’s Note: This post should create some controversy. The world of sales is ugly today.
  • B2B MARKETING TRACTION  |  THURSDAY, JUNE 28, 2012
    How to Blog: What Blog Categories Should I Create?
    learned from two bloggers at the Marketing Profs conference in Boston in 2009 – Beth Harte and Jay Baer. A successful blog has carefully thought-out categories under which you group your blog posts. The irony is that it’s often not until you’ve blogged for a while that you figure out what you want those categories to be.
  • WEBBIQUITY  |  THURSDAY, JUNE 28, 2012
    Is your website a top performer — or a black hole for sales and marketing?
    In 2009 and 2010, Lisa was recognized as one of the top five “Most Influential People” in sales lead management, and in 2011 was named one of the Top 20 Women to Watch in sales lead management. Guest post by Lisa Cramer. Online tracking of web visitors has taken on added importance for sales and marketing. About the Author.
  • AD YOUR COMMENT HERE  |  THURSDAY, JUNE 21, 2012
    Platforms Shaping Our World – Panel discussion at #2012Academic Summit
    In 2009, we started Muck Rack as a way to verify and connect journalists, you can go there to see what’s being tweeted and who’s tweeting it. A panel with representatives from multiple social platforms telling us what they’re all about. Part of the Edelman Academic Summit 2012. Speakers. Greg Galant, Founder of MuckRack.
  • HUBSPOT  |  THURSDAY, JUNE 21, 2012
    14 Unique Types of Content Every Marketer Should Try
    For instance, I recently stumbled upon one of HubSpot's older cartoons ( originally published in 2009 ) that someone shared on Twitter recently, poking fun at the differences in social networks: 3) Concept/Content Visualizations. You probably already know that you need to regularly create content to succeed in inbound marketing. The topic?
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 17, 2012
    “How can we create a lot of great marketing content, really fast?”
    But I didn’t invent this idea: Way back on December 15, 2009, Ardath Albee penned a blog post entitled:  The Rule of 5 for B2B Content Development. Happy Father’s Day. If I had a dollar every time a prospect said that, I’d be a rich man indeed. Content is the fuel of marketing automation. Mike Volpe. The original eBook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 13, 2012
    8 Shocking New Social Media Facts
    Check out this growth rate between 2009 and 2012. I’m pleased to be a collaborator with Edison Research on the new Social Habit Project. Because I’m a numbers geek so I’m overjoyed to finally get some social media data we can trust! Here are eight fantastic facts from the Social Habit’s latest study. Magazines.
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