• ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [2009] Grande Guide to Lead Scoring
    Source: 2009 Eloqua Markie submission Benefits of an Automated. Grande Guide to. Lead Scoring What Is a Grande Guide? You know what the typical day is like for marketers. Between brainstorming and strategy sessions, last- minute requests and impromptu meetings, and trips. to meet customers, you can barely find time to breathe. series. levels.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [2009] Grande Guide to B2B Blogging
    2009, they experienced a 2.7 Grande Guide to. B2B Blogging What Is a Grande Guide? You know what the typical day is like for marketers. Between brainstorming and strategy sessions, last- minute requests and impromptu meetings, and trips to. That’s why Oracle Eloqua developed the Grande Guide. series. investment in time. Care About Blogging?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [2009] Best in Class Marketers Drive Enhanced Customer Loyalty
    As marketing and sales organizations endeavor to escape the constricted economy of 2009, one of the most significant barriers to sustainable business growth lies squarely in their source of revenue: creating and maintaining profitable, long-term relationships with key customers
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 3, 2016
    [2009] Meet Deadpool, The Best-in-Class Marketer of His Own Movie
    In 2009, Deadpool, aka Wade Wilson, aka Ryan Reynolds, made his first (kind of) cinematic debut in X-Men Origins: Wolverine. Why should a sophisticated marketer like you be reading about a crass comic book and movie character like Deadpool? As an introduction, Deadpool is not your average, friendly, all-American, neighborhood superhero.
  • VISUALLY  |  THURSDAY, JANUARY 21, 2016
    [2009] Visually Appealing: Behind Our New Logo
    This is a huge step forward for our company — we’ve had the same face since our inception in 2009, and this new rebrand marks the next step in our journey. We’ve been around for a little while, since 2009 to be exact. The Visually team is very excited to unveil our new logo. Why a rebrand? We have a lot to say. Who are we? The Silex.
  • HALEY MARKETING  |  THURSDAY, DECEMBER 31, 2015
    [2009] 365 Healthcare Staffing Services – Their #1 Focus Is Excellence
    Independently owned since 2009. From their Southern California office, they work with professionals nationwide looking for per diem, travel, temp-to-hire and permanent assignments. Reasons Why Candidates Select 365. Access to thousands of clients across the nation. Professionalism. Competitive rates.  . Reasons Why Clients Select 365.
  • HALEY MARKETING  |  FRIDAY, DECEMBER 18, 2015
    [2009] It’s 71 degrees in Buffalo in December — and what that means for your marketing
    No one wants to revisit the blustery conditions our industry faced in 2009, but looking back we here at Haley know that those who prepared, who looked to the future and who made no assumptions made it through the last financial storm best. Buffalonians have been enjoying spring in December, or Decentber if you will. Modernize your website.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 18, 2015
    [2009] Why You Should Be Able to Explain Your Content Strategy in 3 Sentences Or Less
    Simon Sinek, in his popular Ted Talk from 2009, “How Great Leaders Inspire Action,” says, “Every single organization on the planet knows what they do. Someone asks you what your company’s media site is about—how long does it take you to explain it to them? So where do you start? mission statement for your strategy.
  • VIDYARD  |  MONDAY, DECEMBER 14, 2015
    [2009] Tracking Video Music Trends: How to Stay Current
    NYC based company ‘Next Big Sound’ launched in 2009 and they currently lead the charge in analytics tracking of artists all over the planet. Finding captivating, relevant and creative new music for your video is challenging. On the one hand, the information age has brilliantly streamlined music discovery.  We get the struggle. Next Big Sound.
  • JUNTA 42  |  MONDAY, DECEMBER 14, 2015
    [2009] What Content Marketing Will Look Like in 2016: 40+ Predictions
    Check out our forecasts for  2009 , 2010 ,  2011 , 2012 , 2013 ,  2014 , and 2015.                                                                                                                                         . It’s hard to believe that this marks the eighth year of our annual content marketing predictions.
  • HUBSPOT  |  SUNDAY, DECEMBER 13, 2015
    [2009] Long Live Britney & Pepsi: 10 of the Most Memorable Celebrity Sponsorship Deals
    The brand renewed the relationship in 2009 right before introducing us to the "T-Mobile girl.". This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. James, who is only 30 years old, is predicted to make $1 billion from the Nike deal by the time he is 70. Check out some of our favorites below.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 8, 2015
    [2009] Small Business Marketing Optimization Tips for 2016
    In 2006 and in 2009, John was awarded the Technology Executive of the Year, and the Titan of Technology awards by the CTA. Guest post by John Oechsle. The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. Data Management. Social media.
  • B2B MARKETING UNPLUGGED  |  MONDAY, DECEMBER 7, 2015
    [2009] Why Your Website Needs a Good Cleaning
    They can find your horrible mission statement from 2009, the dumb photo of your receiving department’s holiday party and, who can forget the product brochure from 2004? Have you been keeping your website content up to date? Let me help you out. The answer is no. Why should we? Except this one, horrible fact: every page is a landing page.
  • JUNTA 42  |  SATURDAY, DECEMBER 5, 2015
    [2009] This Week in Content Marketing: Google Plus Returns From the Grave. Does It Matter?
    In 2009, Andy had his own show on a small AM radio station in his local Georgia town, which he eventually moved to a podcast format online. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Finally, Google Plus gets a makeover, but should marketers invest time there? It depends. Yahoo!
  • SALESFUSION  |  MONDAY, NOVEMBER 9, 2015
    [2009] Content Marketing is Nothing New
    In 2009, a study from the University of Southern California revealed that Americans consumed, on average, 34 gigabytes of content and 100,000 words in a single day. The need for quality content isn’t new, just the label is. Content marketing is one of marketing’s biggest, newest buzzwords, but what it actually stands for isn’t all that new.
  • HUBSPOT  |  THURSDAY, NOVEMBER 5, 2015
    [2009] The Doom Boom: Inside the Surivival Industry's Explosive Growth
    The Colony - 2009. Are you prepared for the unknown? Prior to attending the National Preppers and Survivalists Expo in Louisville, Kentucky, I hadn’t put much thought into it. In fact, most days, I don’t even know what I’m going to eat for lunch, let alone what I’d do in the event of lean times -- or worse, an apocalypse. And still, why now?
  • VISUALLY  |  THURSDAY, OCTOBER 29, 2015
    [2009] Video Content Marketing: The Three Es of Success
    When I joined DNS Made Easy’s team in 2009, I did so with the simple request to create animated videos in the vein of the “Erin Esurance” spots that were very popular at the time. When I first got into the field of animation, the last place I thought I would ever find myself is the world of content marketing. clever, right?
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 27, 2015
    [2009] 5 Insights to Help You Navigate the Inbound Marketing Job Market
    Digital marketing job listings—specifically those mentioning “digital marketing” or “inbound marketing”—grew more than 800 percent between 2009 and 2015. Companies are filling their marketing departments to reflect this change. There Is an Increased Demand for T-shaped Marketers. Background in Social Media Is Expected.
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 23, 2015
    [2009] ‘Hamilton’ and the Future of Marketing
    Likewise, you can also see writer and star, Lin-Manuel Miranda,  at the White House way back in 2009. Honestly, just go to your favorite music service and stream or download the cast album. It is easily the best album of the year. The songs are intricate, buoyant, rich in musical and national history, and incredibly fun. Frankly, everything.
  • FATHOM  |  THURSDAY, OCTOBER 22, 2015
    [2009] Fathom SEO Pulse #42: Why Quality Content is a Must, Cross-Device Optimization & More
    Google has announced that they are “deprecating their AJAX crawling proposal from 2009.” Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Websites powered by Wix have been dropping out of the Google Index. link]. link].
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 21, 2015
    [2009] How Much Money Has Been Invested In Content Marketing Technology
    There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. Venture capital in this space is growing at an unprecedented rate. last year.”. Company. Website.
  • SALES LEAD DYNAMICS  |  SATURDAY, OCTOBER 3, 2015
    [2009] Scholarships with February 2015 deadlines
    The Batman Forever superstar previously had a loan registered for $538K in 2009 against him, but Kilmer has since reconciled that debt. He apparently agreed to begin paying the IRS $250 pounds per month in 2009. 2010 is finished. And with it, therefore disappear some memories that are poor. Yikes. Rowland owes $100K to the tax person.
  • RADIUS  |  TUESDAY, SEPTEMBER 29, 2015
    [2009] [Infographic] What 100 B2B CMOs Have to Say About Predictive Analytics
    Since 2009, when Radius was founded and when the term “predictive analytics” began to gain traction in business and technology circles, what began as a topic of experts or an ambiguous idea lost in the macro concept of data is now a mainstream topic and has become a standard layer in the modern marketing technology stack. B2B Marketing
  • VIEWPOINT  |  TUESDAY, SEPTEMBER 29, 2015
    [2009] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]
    I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? Total Number of all U.S.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 27, 2015
    [2009] Pleased to Beat You: The Stories Behind 5 Epic Brand Rivalries
    The brand beef all started with the "Get a Mac" campaign from Apple that ran from 2006 to 2009 that went on to be declared the best advertising campaign of the first decade of the new century by Adweek. This post originally appeared on HubSpot's Agency Post. Its grand idea for bringing together the two chains fighting for market share?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 23, 2015
    [2009] Marketing Resources for 2016: Old School meets New Cool
    Books. A few books to read if you haven’t already: The Cluetrain Manifesto - the 10th anniversary edition came out in 2009, yet this book remains hyper-relevant in today’s social media focused world of marketing. By Kiki Schirr, {grow} Contributing Columnist. Looking back even that “far,” things have changed. Blogs.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 22, 2015
    [2009] The Resurgence of Email Marketing
    52% of the US population now check email on their mobile device – this number has more than doubled since 2009, and will likely continue to rise as companies raise expectations about their employees’ accessibility outside the office. Email has gone mobile. Email is effective at keeping buyers informed. being marketed is too long.
  • HALEY MARKETING  |  MONDAY, SEPTEMBER 21, 2015
    [2009] A Modern New Site for Modern Technical Staffing
    Since 2009, Modern Technical Staffing has been providing Canada's leading engineering, architectural and construction companies with highly skilled contract and permanent staff. When they were looking for an update to their website, they turned to Haley Marketing, in Buffalo, NY. See more at www.mtsrecruiting.com.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 18, 2015
    [2009] Marc Maron on the Future of Podcasting: An Exclusive Chat at #INBOUND15 [Podcast]
    Back in 2009, Marc decided to start hosting a twice-weekly podcast called WTF With Marc Maron featuring candid conversations with comedians and celebrities. Since then, the podcast has built a massive audience and routinely appears at the top of the charts on iTunes. Business Podcast Daily
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 15, 2015
    [2009] Taking Your Brand from “We know who they are” to “We know what they do”
    This deal was an extension of an existing 2009 sponsorship of $130 million over four years where Aon’s logo was displayed on Manchester United jerseys. CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon   .   As global CMO, Phil Clement has much to be proud of in terms of recognition for the Aon brand.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 10, 2015
    [2009] A Simple Content Marketing Model Most Companies Ignore
    Back in 2009, OpenView launched a content platform called OpenView Labs , which regularly delivers articles to attract subscribers to an e-newsletter offering (which now boasts over 36,000 subscribers … not bad for a venture capital company). blogs, in-person events, videos, etc.) That’s a lot. Could there be a better way ? Absolutely.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 8, 2015
    [2009] Challenger Marketing: How To Succeed In Today’s B2B Battleground
    Back in 2009, CEB conducted a study to try to understand what sets apart the very best sales representatives from everyone else. “Our biggest competitors are our customers.” According to CEB’s website : “B2B buyers are learning on their own and delaying their contact with suppliers until late in the purchase.
  • HALEY MARKETING  |  TUESDAY, AUGUST 25, 2015
    [2009] A 1,000 point drop in the Dow…and your staffing firm
    For most of us in the staffing industry, 2009 feels like it was only yesterday. Between 2009 and 2010, staffing industry revenues fell by more than 30% (and we saw some firms lose as much as 70% of their revenue). Is the sky falling? Over the past week, your 401K has probably taken a big hit. Global financial markets are in turmoil.
  • HUBSPOT  |  MONDAY, AUGUST 17, 2015
    [2009] Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile
    If your web presence screams 2009, you should be thinking about a comprehensive strategy to modernize your site and bring it in line with consumer expectations. This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. Marketers were anxious.
  • HUBSPOT  |  MONDAY, AUGUST 10, 2015
    [2009] Inside the Current Inbound Job Market: New Data on Today's Hottest Roles & Responsibilities
    Between 2009 and 2015, the number of Indeed job listings that mention “digital marketing” or “inbound marketing” grew by about 867%. Are you a jack of all inbound trades or a master of one? If you’re looking for a new gig, recent research shows that you may be better off as the former. respectively. The number of U.S. million profiles.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 30, 2015
    [2009] 5 Subject Line Tips You Haven’t Heard
    Trying to pique readers’ curiosity to entice them to open an email is so 2009. The world of email subject lines is growing more sophisticated as emailers grow more spam and sales savvy. It’s safe to say your subject line is more important than ever. Coming up with them can be fun, though, if you use some of these tips.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [2009] The Best Example You Will Find On The Value Of Storytelling
    This was exactly what Rob Walker and Joshua Glenn did back in 2009, as part of their storytelling experiment. I hear it all the time: “you can talk all you want about thought leadership and content marketing , but we’re here to sell stuff.” ” Have you ever heard that line? That is until I met Michele Miller. Show me.
  • CRIMSON MARKETING  |  TUESDAY, JULY 21, 2015
    [2009] How to Run an Effective Agile Marketing Organization (with Vittorio Viarengo, MobileIron’s VP Marketing & Products)
    They shipped the first release of their Enterprise Mobility Management platform in 2009 and since then have experienced tremendous growth that culminated in being recognized by Deloitte as the fasted growing technology company in the world (2009-2013) and then their IPO in 2014. He sold it to Object Design in 1997, a then public company.
  • JUNTA 42  |  TUESDAY, JULY 14, 2015
    [2009] 6 Steps to Content Marketing Domination
    Get Content Get Customers was published in 2009. By 2009, Moz closed the consulting business entirely and focused on selling software to its audience. I know, I know. used one of those link-bait titles. First, I used a number (which, to be honest, almost always performs better than non-numbered posts). Reverse engineering. model.
  • CRIMSON MARKETING  |  THURSDAY, JULY 9, 2015
    [2009] Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
    Although Paychex remained solidly profitable, business was flat in 2009 and declined slightly in 2010. “We had to become more focused on marketing, and specifically marketing that drove results,” said Paychex Marketing VP, Andrew Childs. “We’ve always relied heavily on referrals from banks, CPAs, and our existing clients. percent. billion.
  • HUBSPOT  |  WEDNESDAY, JULY 8, 2015
    [2009] Should You Strive for Work/Life Balance? The History of the Personal & Professional Divide
    It’s the self-help topic du jour: achieving “work/life" balance. Don’t get me wrong: Many of these tips can be helpful. Implementing them could yield you a happier, more fulfilling life -- both in terms of your work life and your life. But you see, this is where the terminology gets confusing. Matter of Semantics. More on that later.). 15,000 B.C.
  • LEADERSHIP  |  TUESDAY, JULY 7, 2015
    [2009] CMO Spotlight: “…No Penalties for Failed Attempts”, says Peter Doucette, VP Sales & Marketing, The Boston Globe
    It could have been much simpler for Doucette when he joined in late 2009 to make the newspaper’s 150 year-old legacy, awareness and brand equity the focus of marketing strategy. “… we’ve created a system where people know they can experiment. They see the benefit of pushing forward ideas. We recognize that not all ideas work, and that’s OK.
  • JUNTA 42  |  SATURDAY, JULY 4, 2015
    [2009] This Week in Content Marketing: Who Didn’t Launch a Content Marketing Agency This Week?
    Launched in 2009 by General Mills, its mission is to provide the perfect answer to the question, “What should I make?” It contains thousands of creative recipes that incorporate its food products, plus thousands of recipes contributed by everyday cooks. We talk about their business models and ponder the challenges they are likely to face.
  • JUNTA 42  |  SATURDAY, JUNE 20, 2015
    [2009] This Week in Content Marketing: Why Medium Is Betting on Email (and So Should You)
    In 2009, it launched a Brewing TV website and weekly web show on YouTube. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In addition, Robert and I wax philosophical over Medium’s new direction, which puts a surprising amount of emphasis on an old-school form of communication – email.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [2009] Why Millennials Are Resistant to Advertising and Politics
    Consistent with this negativity, government officials score the lowest for trusted leadership (38%), with CEO’s next at 43%.  A 2014 survey of Millennials by Reason-Rupe confirmed these negative perceptions, noting that our government has a high potential for corruption: 66% say the government is inefficient and wasteful (up from 42% in 2009).
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [2009] UGG Boots, Mason Jars & Other Trends That Marketing Made You Like
    Here's a brief timeline of events that helped pique people's interest in the versatile hot sauce: 2009: Bon Appetit named Sriracha its "Ingredient of the Year.". Have you ever stopped to think about why you make certain purchases? What really goes into those decisions? I do it all the time. I'm a marketer, after all. And you can, too. right?
  • FATHOM  |  THURSDAY, JUNE 11, 2015
    [2009] Use a Mobile-Friendly Course Catalog for Better Recruiting
    The university first put their undergraduate catalog online as PDFs in 2009. Since the first one in 2009, we’ve improved on the technology,” said Lynn Zawie, the school’s Web Production Coordinator. note: This guest post was written by Lance Merker, president and CEO of OmniUpdate. We were having to do new PDFs.”.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [2009] Drop the “Social” Prefix Already…It’s Just “Selling”
    Let’s explore… As a sales rep, I have to admit that Twitter rubbed me the wrong way once it started to go mainstream circa 2009. Author: Ray Carroll “Social selling”. In our modern digital times, we’ve all heard this term. And, it has become pretty dominant in the industry. In short, it seemed like a monumental waste of time.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 9, 2015
    [2009] According To CMOs This Is Priority One For Consumers
    Look at the undeniable parallel between price and service from 2009 to 2015? Earlier this year, Duke University’s Fuqua School of Business released its latest iteration of its CMO Survey. They've been doing it twice a year since 2008. Their choices were: Superior Product Quality. Excellent Service. Low Price. Trusting Relationship.
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [2009] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    Back in 2009, I ran an experiment. For six months, I dedicated myself to making a number of cold calls – every single day. It was dreary, mind-numbing work. hated every minute of it. But it worked. Out of every 100 calls I made, I managed to connect with a “live” voice around 20 times. Not too bad. Why not? Simple.
  • HINGE MARKETING  |  MONDAY, JUNE 1, 2015
    [2009] Uncovering the B2B Marketing Sanskrit: A Conversation with Visible Experts? Paul Dunay
    He has now written three editions of Facebook Marketing for Dummies (in 2009, 2011, and 2012), along with two other books in the same series: Social Media and the Contact Center for Dummies , and Facebook Advertising for Dummies , both of which came out in 2010. This profile focuses on Paul Dunay, a Visible Expert for B2B marketing.
  • B2B MARKETING INSIDER  |  SATURDAY, MAY 30, 2015
    [2009] Getting Your First 100 Customers: Strategies That Work
    Here’s how she tells her story: “It was in the summer of 2009 when I was shopping for a hotel and a flight to California on one of the online booking sites. Ok I realize I usually and generally deal with and write about brands that are way beyond their first 100 customers. Margarita’s Story. Use Strategy. As Ms. But Wait, There’s More!
  • HUBSPOT  |  FRIDAY, MAY 29, 2015
    [2009] Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off
    Thanks to their endorsement and a handful of other high-brow mentions -- Martha Stewart's Kale Slaw recipe published in the August 2009 copy of Martha Stewart Living and Gwenyth Paltrow's 2011 kale chip segment on Ellen -- kale quickly made its way into the public eye. The Will it Blend? How did this happen? And why? Something contagious.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [2009] Confessions of a Google Spammer
    My Mindset in 2009. Before I became an inbound marketer, I once made $50,000 a month spamming Google. worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: Never, never ever follow in my footsteps. This blog post will tell you exactly why. never wanted to spam the Internet. Google made me do it. barely worked.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [2009] Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
    These exact questions have been at the center of a hotly contested debate that's been raging on since 2009. What's the best length for landing page forms? Would a shorter form increase submissions while retaining quality, or are longer forms better? But here's the thing: It isn't all about form length. would recommend doing this in two ways.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [2009] Social Media for Finance Marketers: 3 Steps to Getting Started
    Take a look at the difference between these profiles: The @MoneySavingExp account was set up in May 2009, while @MartinSLewis (the human behind @MoneySavingExp) was set up in 2011. When we think of marketers, we often think of using social media to promote content and engage with consumers online. The result? What do people engage with?
  • INTEGRATED B2B  |  FRIDAY, MAY 8, 2015
    [2009] Inspire customer creativity with innovative case stories
    2009). 20, No. 1, January–February 2009, pp. B2B customer case stories follow a fairly simple format of explaining how a product or service solved a specific customer pain. But they don’t necessarily communicate that a company is innovative, or encourage customers to innovate with them. So why not use them to inspire innovation?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 23, 2015
    [2009] Change the Channel to Ignite Content
    The languishing blog Since 2009, I have written a blog called MomentSlater, two or three times a week. I get a few comments on each post and a handful of shares. Since 2009, I have written a blog called MomentSlater, two or three times a week. I get a few comments on each post and a handful of shares. The answer is YES. Same content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 22, 2015
    [2009] Why the economics of blogging are diminishing
    Back in 2009, it was a useful marketing tool to attract new clients, nowadays, it’s a personal diary to build a stronger connection with my existing follower base. Back in 2009, it was a useful marketing tool to attract new clients, nowadays, it''s a personal diary to build a stronger connection with my existing follower base.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [2009] 8 Ways Home Builders Can Use Houzz for Lead Generation
    Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. According to Houzz, the site is home to 25 million users looking for unique home design ideas and possessing an average household income of $125,000. For home builders, there’s no question the target audience is there.
  • HINGE MARKETING  |  THURSDAY, MARCH 26, 2015
    [2009] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    As AEC firms’ online presence becomes more and more critical to driving new business, it is important to understand how your firm stacks up against the competition. Buyers expect to have information at their fingertips to evaluate firms. That being said, the importance of your firm’s online presence has never been greater. Congrats!
  • FATHOM  |  TUESDAY, MARCH 24, 2015
    [2009] Thoughts on the Latest CMO Survey
    economy as a whole are 46% more optimistic than February 2009 (on a scale of 1-100). CMOs are bullish. Indeed, they’re more optimistic than they’ve been in 6 years. What does this mean, and why should we care? According to The CMO Survey , marketing leaders’ feelings about the U.S. Marketing budget implications. ” 84.3%
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 19, 2015
    [2009] Pithy sayings by Seth Godin in a great book
    ” which has been a slogan of Find New Customers , the most Likeable company in Marketing, since I founded it way back in 2009. What To Do When It’s Your Turn (and it’s always your turn) is a great book by Seth Godin that was given to Jeffrey L. Ogden of Find New Customers by his partners at Likeable Local. Saying yes.
  • BIZNOLOGY  |  MONDAY, MARCH 16, 2015
    [2009] How choosing “Birdman” hurts the Oscars brand
    viewers, its lowest rating since 2009. The recent Oscar choice of “Birdman” as the best movie of 2014 not only defied moviegoers’ preferences, but it is also a lesson on how a strong brand can lose credibility and hence trust when it becomes so self-obsessed. Phillip Hallman, the film studies librarian at the U. for “American Sniper” and 7.5
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [2009] 10 User Generated Content Campaigns That Actually Worked
    The company launched The Art of the Trench website in 2009 , where users could upload and comment on pictures of people wearing Burberry products. increase in revenue between 2009 and 2010. 8) Pepsi MAX. Tired of struggling to crank out the endless streams of content needed to appease today’s consumers? You’re in luck!
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 11, 2015
    [2009] 29 Ways to Collect Email Addresses for Your Business
    Editor’s Note: This blog post was originally published in September 2009 and has been revamped and updated for accuracy and relevance. © 2015, VerticalResponse Blog. Looking for ways to grow your email list? Create a “sign up” call to action on your Facebook business page. Do the same for any business cards you may receive.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MARCH 7, 2015
    [2009] 5 Digital Marketing Campaigns Inspired By Women
    In 2009, two journalists embraced this moral challenge by writing the book Half the Sky: Turning Oppression into Opportunity for Women Worldwide. Today marks International Women’s Day , globally celebrating women’s achievements in a call for greater equality. Which campaigns are you most inspired by? Modern Marketing in Action
  • LEADERSHIP  |  FRIDAY, FEBRUARY 27, 2015
    [2009] Interesting Infographics: What the #### are those social media hashtags all about?
    Hashtags have driven incredibly powerful social engagement in the face of world events such as the 2009 Iranian protests, the recent Superbowl, and the Ferguson shootings. Engagement is the name of the game on social media. So what if I told you there was a quick, simple way to double your engagement in seconds ? That’s a huge boost.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 27, 2015
    [2009] The Word Of The Year Is a #Hashtag
    The winners tend to reflect the zeitgeist at large: In 2009, the word of the year was “Tweet.” The American Dialect Societ y , founded in 1889, is dedicated to the study of the English language as practiced in North America, and of the other languages or dialects that influence it (or are influenced by it). The takeaway? Read the post.
  • THE B2B RESEARCH BLOG  |  TUESDAY, FEBRUARY 24, 2015
    [2009] Shape the B2B Barometer
    The B2B Barometer has been a consistent feature of the B2B landscape since 2009.  Now it’s evolving and you can shape its future. To do so the B2B Barometer uses an online survey to ask client-side B2B marketers eight questions: How confident are they in their organisation’s economic outlook? What are their most important marketing goals?
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 23, 2015
    [2009] 50 All-Time Great Retail Subject Lines
    Editor’s Note: This blog post was originally published in October 2009 and has been revamped and updated for accuracy and relevance. © 2015, VerticalResponse Blog. Here at VerticalResponse we’re always being asked things like, “What is the best day to send an email?” ” and “What are some great subject lines?”
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 23, 2015
    [2009] To Everything Spin, Spin, Spin
    The number of companies using two or more agencies is down 13% since 2009. I very much doubt there is a marketer in North America who has not attended a presentation by someone who worked on the first Obama campaign. It covers a lot of ground in a very short space and leaves brand marketers with 9 things to ponder. 1. You need your geeks.
  • HUBSPOT  |  FRIDAY, FEBRUARY 20, 2015
    [2009] Gluten-Free, Juicing & Veganism: Marketing Strategies Behind 3 Major Diets
    Today, 39% of food companies manufacture gluten-free products, up from only 15% in 2009, according to Mintel. Vegan. Gluten-free. Paleo. Juicing. Mediterranean. We have a long history of food faddism in the U.S. and Europe. In the 1920s and 1930s, an all-grape diet was popular among wealthy women in the U.S. and France. Gluten-Free. Juicing.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 19, 2015
    [2009] Ensighten Transforms Web Tags into Rich Customer Data
    If origin stories count, and I think they do, then it’s worth noting that Ensighten’s started in 2009 as a digital analytics agency. Looking back once more at last month’s post on the future of marketing data , you may recall that I briefly mentioned the intriguing rise of Web tag management systems as platforms to integrate customer data.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [2009] 4 SEO Tactics to Embrace in 2015
    In 2009 Google’s Matt Cutts posted on the official Google Blog , "Google doesn’t use the ''keywords'' meta tag in our web search ranking." Remember when the meta keyword tag was popular? Welcome to 2015, where the world of search is a completely different game. Can you say penalty risk? Hummingbird Made SEO Much Easier. Still don’t believe?
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 17, 2015
    [2009] Google Indexing Tweets: What Does It Mean For Your B2B
    previous partnership was in place in 2009 – 2011 and faced resistance from Twitter’s previous CEO Ali Rowghani. In case you haven’t heard, on February 4 th 2015 Bloomberg broke the news that Google and Twitter were striking up a deal to further expand the amount of tweets indexed in search, by almost all. The Details. Why Partner? Takeaways.
  • FATHOM  |  FRIDAY, FEBRUARY 13, 2015
    [2009] Use Social Media to Show Your Customers Some Love This Valentine’s Day
    Honda fans have been sharing hundreds of pictures, stories, and videos showing their love of Honda since their Facebook page was created back in 2009. With Valentine’s Day quickly approaching and the New Year finally at a lull, what better time than now to focus on loving your customers? Create meaningful and lasting relationships.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 13, 2015
    [2009] B2B data decay and list rental – buyer beware!
    We all know that B2B data is less accurate than B2C data for a number of reasons, and one of them is that it decays far faster than consumer data.  In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Offer for response. Creativity.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 4, 2015
    [2009] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    ” has been a motto of Find New Customers since the company was founded in 2009, so why don’t you check us out, because we keep our promises for everyone. Keeping promises is one of the key mottoes of the Tampa-based marketing company Find New Customers , the most Likeable company in B2B marketing. You simply can’t. Amanda.
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 20, 2015
    [2009] How to Blog Workshop February 20, 2015 in Los Angeles
    Jennifer began blogging in 2009 and saw first hand how the blog increased awareness of her expertise, drove more traffic to her website and made her phone ring! A blog is an important marketing tactic for businesses and professionals who want to get found online for their products, services and expertise. Who Should Attend? Tom N., Mike M.,
  • FEARLESS COMPETITOR  |  SATURDAY, JANUARY 17, 2015
    [2009] A few Saturday facts about Jeff Ogden of Find New Customers
    Find New Customers was started in February 2009 and it is still in business today. The weekend is here and we do post on Saturday (but not on Sunday), so we just want to share some facts you may not know about Jeff Ogden of Find New Customers , the nicest company in BtoB marketing on Earth. What do you think?
  • FEARLESS COMPETITOR  |  SATURDAY, JANUARY 17, 2015
    [2009] A few Saturday facts about Jeff Ogden of Find New Customers
    Find New Customers was started by me in February, 2009 and it is still in business today, which is quite an accomplishment. Here are some things you might not know about Jeff Ogden of Find New Customers. In this small town, I worked for my great uncle in the seed and feed store. My mom said we could not afford it, but I was a determined kid.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [2009] Throwback Thursday: 7 Old Marketing Campaigns We Miss
    But when Evian released another ad featuring dancing babies in 2009 with a nod to the 1998 ad, it became a viral sensation. If marketing were easy, every business would be successful. But it takes a lot of creativity, commitment, and an unprecedented knowledge of your customer base to truly get it right. Branding Big Brands Daily
  • HUBSPOT  |  FRIDAY, JANUARY 9, 2015
    [2009] Mac or PC? A Brief History of Apple & Microsoft’s Ad War
    That particular campaign ended in 2009 after a total of 66 ads. March 2009: Microsoft, "Laptop Hunters". May 2009: Apple, "Elimination". For almost a decade now, Apple and Microsoft have been engaging in an what some have called an all-out "ad war.". What did these battling TV ads look like? May 2006: Apple, "Better". Yup.".
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [2009] 87 New (Really) Marketing Automation Stats
    It’s from 2009. This is a January 2015 update to the original April 2014 post. It’s been expanded from 70 stats to 87. We have not changed the URL to keep the integrity of inbound links. They’re getting old. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Not at all. hours.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 22, 2014
    [2009] 2005 Called, It Wants Its Marketing Trends Back
    The term itself has been rather popular since 2009. What’s helpful and what’s just hype can often be hard to discern, especially for marketing trends. After all, as marketers, you’re constantly looking for the next big thing so you can then, potentially, influence what becomes the next, next big thing. It’s all part of your job.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [2009] Human-to-Human Marketing: A Trend for 2015 and Beyond
    absolutely love Seth Godin’s novel first published in 2005 as All Marketers Are Liars with a revised cover in 2009, All Marketers Are Liars Tell Stories. Imagine walking into your favorite coffee shop. It still looks and smells the same, but something is off. That sounds horrible, right? And yet, that’s how some businesses still operate.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [2009] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    In 2009, we started segmenting our database for the first time. Over the last eight years, lots of things have changed in HubSpot''s marketing. When I first joined, we had two marketers; now, we have seventy. We used to have a database of a few thousand; now, it''s filled with millions of contacts. And our monthly lead numbers? Email Metrics.
  • EARNEST ABOUT B2B  |  MONDAY, DECEMBER 15, 2014
    [2009] The Earnest Christmas kidnapping
    Since 2009, Earnest the B2B marketing agency had just been a front for The Ear Nest, a top secret intelligence agency – and all of us were being groomed to become agents. We give you the inside scoop on the Earnest Christmas party. I’m worried my desk looks like it belongs to a drug dealer. Last Wednesday Earnest was kidnapped. Be ready.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [2009] Attention, Word Nerds: The 30 Weirdest Words Added to the Oxford English Dictionary in 2014
    Bitcoin , n. (A proprietary name for) a digital payment system introduced in 2009, having its own unit of account; the unit of account of this system. The Oxford English Dictionary adds new words and phrases to their dictionary four times a year, and in 2014, the dictionary benefited from thousands of additions. Baked potato? Really?).
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 12, 2014
    [2009] Internet video killed the TV star. The rise of YouTube for B2B advertising
    Beyond YouTube’s platform, Zoella - a vlogger only since 2009 - now has even more Twitter followers than Hollywood’s Seth Rogen (2.6m to his 2.4m). “By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. Communities of millions and brand new stars.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [2009] One-Hit Holiday Wonders: Popular Products That Totally Tanked in the 2000s
    By the 2009 holiday season -- that massive spike you see -- the Snuggie is a cultural phenomenon, and is the target of many-a-late night talk show host. You can see in the Google Trends chart that while interest is considerably lower compared to its 2009 heyday, Snuggies are still getting mini-spikes in interest every holiday season.
  • WRITTENT  |  FRIDAY, DECEMBER 5, 2014
    [2009] 11 Things to Look for in Freelance Writers
    Those generic articles you used to crank out in 2009 no longer fly. Image source. Freelance writers can make or break your business. Hire the right ones and your traffic, leads, and conversions could skyrocket, while you save time and money. Who can afford that? Here are eleven things to look for when scouring the Internet for writers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 1, 2014
    [2009] 100,000 Twitter followers. Now what?
    have not done any proactive audience building (like I prescribe in the book) since 2009. have not done any proactive audience building (like I prescribe in the book) since 2009. I used to document my social media journey by writing a post at each increment of 10,000 Twitter followers on my account. How did this happen? Who knows.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 27, 2014
    [2009] An Example of Twitter’s Real-Life ROI
    In 2009, I was planning a party to celebrate the fifth anniversary of my blog, and by now Michelle had actually moved to Paris. In 2009, I was planning a party to celebrate the fifth anniversary of my blog, and by now Michelle had actually moved to Paris. Like many Americans, Mark was following the Steelers, his favorite football team.
  • MI6 MARKETING AGENCY  |  SUNDAY, NOVEMBER 23, 2014
    [2009] Community Models
    The Economics of Networks [Page 49] Beckstrom’s Law | July 29, 2009. Here’s the next installment of my book study series for B2B Technology marketing and sales professionals. This particular series covers the book by Margaret Brooks, John Lovett and Sam Creek entitled: Developing B2B Social Communities. You Chapter 3: Community Models.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 11, 2014
    [2009] CMO Spotlight: Raja Rajamannar, CMO, Master Card  
    When worldwide CMO of MasterCard, Raja Rajamannar joined the company in July 2009, he faced the question that many senior executives in a similar position have to answer—“How do you decide what stays, what goes out?” “If it’s Priceless, don’t mess it up!”. So his task was to preserve and protect it rather than find ways to fix and mend it.
  • THE B2B RESEARCH BLOG  |  TUESDAY, NOVEMBER 11, 2014
    [2009] A wake up call for market research agencies
    In 2009 the GRIT report concluded that: “Buyers…increasingly seek out suppliers who understand the intricacies of their particular business, and who deliver strategic insight rather than boring 100-page decks full of data”.  Greenbo ok has just published the latest edition of the GRIT Report.  Sadly only a select few seem to be listening.
  • HUBSPOT  |  THURSDAY, NOVEMBER 6, 2014
    [2009] From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies
    Launched in 2009, MRY (formerly known as Mr. Youth) created Crowdtap to help brands connect with consumers who would perform actions in exchange for rewards. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. How Agencies Have Changed. They want to help create them. 12) Cinder.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 27, 2014
    [2009] 10 Ways to Optimize Your Lead Conversion Rate
    80% of marketing leads are lost or discarded, according to  a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Shorten your follow-up time and do it personally. The velocity of following up matters. Use your manners. Serve them. 3. 
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