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How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

Marketing Insider Group

Here is another example from the world of blockchain: Prompted by the financial crisis of 2008, an anonymous developer (hero) seeks an alternative (journey) to traditional finance (enemy). It’s also important to validate the story with customers and company leaders with knowledge of the industry, products, and company vision.

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SmartBug Media Is Now HubSpot Platform Enablement Accredited

SmartBug Media

This HubSpot accreditation validates SmartBug's achievements in driving high user adoption rates through customized HubSpot training and management engagements. Established in 2008, SmartBug is celebrating 15 successful years of outstanding digital marketing services. But what does it mean to be an accredited HubSpot agency?

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How to Design and Validate CRO Experiments [Free Template + Calculator]

Hubspot

During the 2008 presidential election, the Obama campaign website saw an improvement of over 40% in sign-up rate after running a few conversion experiments. That's why conversion rate optimization (CRO) is such a valuable practice for marketers to master. Just how powerful is it? By the numbers, this optimization led to over 2.8

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Interview with Adam Saxton

Onalytica B2B

I started blogging and speaking in 2008. I love being able to validate things through code. I started speaking back in 2008. I saw the whitespace and jumped on the opportunity. I quickly became the Power BI person on the support side and was able to build relationships on the product team. I love his mindset and outlook on life.

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Latest Trends & New Perspectives on Brand Risk

Biznology

” Pen Pendleton – (co-founder of CLP Strategies, a crisis management firm focusing on financial services) pointed out that the 2008 recession forever changed Wall Street, making it more vulnerable than ever to extreme activism. Both trends have been galvanized by social media.

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How Many Ads Per Day Do You See? Fewer Than It Seems (I Think)

Customer Experience Matrix

But I recently searched for some validation of the claim about more clutter. I ended up using figures from sources including INFOACRS (which itself quotes eMarketer, although from 2008) and MonetizePros. Surely it’s self-evident that people get more advertising today than ever before, right? CPMs are harder to find.

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The 5 Stages of Entrepreneurship

Hubspot

The goal here is to identify and validate a profitable business idea. We’ll explain how you can validate concepts below. Idea Validation Ensuring the viability of your idea is essential. They assume there’s a market for their product without validating their hypothesis. Most entrepreneurs skip this crucial step.