Salesforce Marketing Cloud

MARCH 3, 2022

Schultz and his team use performance data, direct engagement with customers, and Schultz’s own experience and expertise to design prosthetic knees and feet that can withstand impact, absorb shock, and flex in a way that makes amputees aware of their precise movements. And now they’re using Salesforce’s Customer 360 to dial up the wow.

Business 98

Business Design Efficiency High Quality Lead 98

Biznology

NOVEMBER 16, 2018

Probably the most influential event was the devastating crash of 2008. This terrible Recession of 2008 led to other related trends that will deeply affect how brands will be positioned in the future. The motivation behind selecting a product or experience is different today, as well.

Transparency 146

Transparency Trends Paid Search Agency Spending 146

Marketing Insider Group

DECEMBER 21, 2020

Neglecting customer retention to focus on lead generation. The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Actually acknowledging dynamic customer/buyer needs.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Hubspot

JULY 7, 2020

In 2008, the Great Recession was all over the news. Interestingly, IT has been a growing industry during times of uncertainty , including the 2008 recession. In fact, sales for technology increased during the 2008 recession. Because of this trend, TeamLogic IT weathered the storm of 2008 well.

Paid Search Agency 101

Paid Search Agency Companies Startups Case Study 101

markempa

JANUARY 28, 2013

Tweet During the economic downturn of 2008, while most companies were scaling back and avoiding risk, Skyline Exhibits , a global trade show exhibit company, decided to go the opposite direction and invest in innovation. Increased sales from new products from 6% to 24%. Customers are using and modifying products.

Trade Show 120

Trade Show Product Work Management Marketing Management 120

Martech

SEPTEMBER 18, 2023

Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. Q: So who are your customers? Dig deeper: It’s time to prioritize customer experience in B2B Q: How do you work with marketing? What are the current types of accounts in our customer base?

Ideal Customer Profiles 126

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 126

Convert

DECEMBER 18, 2020

Pricing, shipping, customer support, and loading time are some factors that play a significant role in achieving these objectives. User experience or UX includes all aspects of the user’s interaction with a business and the products or services it has to offer. ebay in 2008. In 2008, eCommerce had developed a certain aesthetic.

eCommerce 119

eCommerce Amazon Comparison User-Generated Content 119

Tony Zambito

NOVEMBER 18, 2020

We saw with 9/11, the financial crisis of 2008, and the numerous natural disasters of hurricanes and floods neighbors helping neighbors. Continuous innovations in not only products but also in service and experience help build value and loyalty with buyers. As we did with other moments of despair and tragedies. Innovations.

Loyalty 195

Loyalty Lead Ranking Lead Scoring B2B Sales 195

ClearVoice

OCTOBER 19, 2020

What about the importance of customer loyalty? What about creating post-purchase content to keep the very customers we worked so hard to attract and win? 2020 has caused unprecedented shifts in how we market products and services through content. We can’t replace a customer with another as easily as before.

Loyalty 102

Loyalty Top of Funnel Paid Content Word of Mouth 102

B2B Digital Marketer

MARCH 26, 2021

Whoever understands the customer best wins! Your overall goal as a marketer should be to become a customer advocate. In my B2B Digital Marketer Podcast interview with Mike Gospe we discussed Why Marketers Should Be Customer Advocates. 5 Stages of Understanding the Customer. Customers can recognize that.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Lead Ranking B2B Thought Leadership 52

Kaon

JULY 22, 2020

Kaon Interactive is a B2B software company that creates interactive sales and marketing applications to transform customer engagements. These applications typically include many different kinds of experiences, such as dynamic solution stories, photo-realistic 3D product tours, virtual reality, and augmented reality.

Digital Transformation 147

Digital Transformation Interactive Marketing Custom Publishing B2B Sales 147

Martech Advisor

DECEMBER 3, 2019

I remember my first guitar lesson, in 2008, where my tutor taught me a simple phrase to remember string names – EADGBe, in the right order. The content could be in the form of words, a podcast, or a video to help customers resolve their pain areas, make better decisions, or gain a new perspective. Converging Ideas.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

thePoint

MARCH 25, 2020

For many businesses today, the first reaction to the current social and economic crisis due to the COVID-19 pandemic is to cut costs by downsizing staff or reducing paid hours, by shutting down production, or other measures. What will your customers know about you after the COVID-19 crisis?

B2B Thought Leadership 72

B2B Thought Leadership Paid Search Agency Thought Leadership Marketing Management 72

Webbiquity

JANUARY 22, 2019

The Product. OppSource helps B2B sales organizations improve their sales engagement and in turn improve their revenue productivity. Year founded: 2008. Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product? The Company.

Marketing AI 175

Marketing AI B2B Thought Leadership Thought Leadership B2B Sales 175

Brandwatch Marketing

FEBRUARY 23, 2024

What about companies that, though hugely successful and large, don’t get talked about much online, and perhaps have a lower number of customers? Alternatively, they can keep an eye on the audience that really matters: the kind of people that are looking for their brand’s types of products and services.

Branding 59

Branding Brand Identity B2B Eye-Tracking 59

Zoominfo

AUGUST 3, 2022

They define a recession as “a significant decline in economic activity spread across the economy, lasting more than a few months, normally visible in real GDP, real income, employment, industrial production, and wholesale-retail sales.” For instance, in 2008, the committee took nearly a year to declare a recession occurred.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

Smashmouth Marketing

JUNE 1, 2022

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Brandwatch Marketing

FEBRUARY 23, 2024

What about companies that, though hugely successful and large, don’t get talked about much online, and perhaps have a lower number of customers? Alternatively, they can keep an eye on the audience that really matters: the kind of people that are looking for their brand’s types of products and services.

Branding 52

Branding Brand Identity B2B Eye-Tracking 52

Sprout Social

SEPTEMBER 23, 2021

Even a vampire romance movie from 2008. Through outfit of the day (OOTD) pics, outfit idea videos and must-have product reviews, they’re driving peer buying habits faster than most media outlets can keep up with. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. Here’s why.

Forecasting 127

Forecasting Social Media Trends Media 127

Biznology

DECEMBER 30, 2016

I am defining ABM as “strategic marketing that aims to maximize sales revenue from defined target accounts, by integrating customer information within the organization and aligning marketing and sales.”. All sales people had to do was go grab it, especially as they represented products of ever-improving quality.

Account Based Marketing 151

Account Based Marketing Demand Generation Agencies Work Management Paid Search Agency 151

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. MOFU content lays the foundation for product consideration, the step before the conversion phase. Video product tour.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Biznology

AUGUST 9, 2021

And though they’ve been around since 2008, they’re also probably not large enough to qualify as a thorn in Google’s side. Unless you’re at least a little geeky about privacy and digital marketing, the DuckDuckGo search engine probably would not be on your radar.

Privacy 104

Privacy Transparency Advertisements Advertising 104

Contently

AUGUST 11, 2022

In 2016, CEO Tim Cook told a crowded room, “We believe in investing during downturns,” as he reflected on Apple’s response during bleak times, like 2008 at the height of the Great Recession. Your Sales and Customer Success teams are your “ears to the ground.” Create content for your current customers.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Outreach

SEPTEMBER 29, 2020

By the time they speak to a sales rep, they’re well-versed about the product. Selling teams need to be armed with proven data points, case studies, customer references, and evidence. They need to convince customers that they will deliver strong business results, both now and well into the future.

Ad Building 80

Ad Building Digital Transformation B2B Sales Creativity 80

chiefmartech

JANUARY 25, 2023

For my inaugural post in 2008 , I did a Google search for the phrase “director of marketing technology” It turned up 7,520 matches. Many great martech products require a relatively mature marketing operations capability in order to fully harness the power of what they can enable. Maybe not bad.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Contently

JANUARY 22, 2021

Just check out this story about GE Healthcare employee who traveled 1,400 miles through an earthquake and blizzard to help step up the production of ventilators at a key plant, or this story about a breakthrough in AI-enhanced ultrasound that was saving lives during the darkest days of the outbreak in Italy. Bond with them. Interview them.

Storytelling 211

Storytelling Trends Ethics Content 211

ClickZ

JANUARY 15, 2021

As confusion ensues, costs go up and productivity is impacted. Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal. Jivox Kairos Purchase Prediction Engine drives sales by matching the right products with consumers that have the highest purchase intent.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Martech

DECEMBER 8, 2023

I developed products for children; the books and things that went in the packaging for the Speak & Spell products [ handheld computers for children ]. The reason TI developed these products was that they had a technology called Linear Predictive Coding — just a fancy term for machine learning.

Merchandising 97

Merchandising Work Management Thought Leadership Marketing Management 97

Top Rank Marketing

NOVEMBER 27, 2023

By merging custom databases with AI, brands gain targeted influencer insights. iPhone App Store was launched in July 2008. With their vast knowledge from the public web, they provide insights surpassing any human expertise. These models can filter influencers by specific criteria, such as emphasizing BIPOC voices.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

chiefmartech

JULY 30, 2022

That is the number of software products profiled on G2’s site as of last week. In other words, that 103,528 number is a lower bound of the B2B software product universe. G2’s database is certainly still growing, adding on average 945 software products per month. The answer: at least 103,528. No sugarcoating it.

Budget Programs 132

Budget Programs Software Churn Rate Startups 132

BenchmarkONE

SEPTEMBER 17, 2020

An immensely competitive space in B2B and SaaS is customer relationship management (CRM) software. In fact, most consumers begin their product research with one or more search engines before heading to a particular website. There is no longer a need to “sell” your product or service the way we once used to. . Closing more deals.

Stats 116

Stats CRM Marketing Management Top of Funnel 116

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. The lack of human intuition and understanding often led to errors or misinterpretations in customer interactions, potentially damaging relationships with both existing and prospective clients/customers. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Thinkers360

MARCH 22, 2024

After several technology marketing and market research industry analyst roles, I took the leap and created my own independent analyst practice in 2008. I’m currently helping companies understand what is happening at the intersection of AI , infrastructure and customer experience. also offer reprints of our syndicated research.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

B2B Marketing Directions

FEBRUARY 26, 2023

Therefore, System 1 exerts a powerful influence on the economic decisions we make, including decisions about the products and services we decide to buy. The most important lesson for marketers in Thinking, Fast and Slow is that System 1 uses heuristics (mental shortcuts) to generate our impressions, intuitions, and feelings.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

Martech Advisor

DECEMBER 6, 2019

Customer Lifetime Value (CLV) is defined as the entire value of a customer to a brand for the entire relationship with that customer. What is Customer Lifetime Value (CLV)? Why should you care about Customer Lifetime Value? How to Calculate Customer Lifetime Value: Formula and Models. Table of Content.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

B2B Digital Marketer

MAY 11, 2023

Kate DiLeo, the “accidental brand strategist,” embarked on her branding journey while navigating her first sales job amid the market crash of 2007 and 2008. Podcast Timestamps/Outline 01:17 – Introduction 04:57 – Focus on customer and brand conversation, not storytelling.

Storytelling 52

Storytelling B2B Sales Sales Cycle Amazon 52

Launch Marketing

SEPTEMBER 2, 2020

Without your leads, prospects and customers, you are left with only a product and a plan. 47% of polled CRM users said that their CRM had a significant impact on customer retention, and an equal percentage said their CRM had a significant impact on customer satisfaction. An unkept CRM is the equivalent of broken blocks.

B2B Sales 118

B2B Sales CRM Marketing Automation Services Marketing Management 118