WriteSpark

AUGUST 12, 2008

» Technology PR Sessions at 2008 PRSA Conference.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions. Help, fix my draft!"

Conference 120

Conference PR Public Relations Copywriting 120

WriteSpark

DECEMBER 16, 2008

. | B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. Many technology products are sold to large companies or organizations, yet marketers are often insulated from the day-to-day challenges of that sales activity. December 16, 2008 in Sales Materials | Permalink.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

Hubspot

DECEMBER 13, 2022

Companies around the world are trying to figure out how to address these challenges while continuing to grow their business. In today’s climate, companies that aren’t adapting to online sales are missing out on a massive opportunity to better meet customer needs and generate more revenue while still cutting costs. Looming recession.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. We regularly update our list of the top pharma event management companies.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Leading Results Rambings

JUNE 22, 2013

I keep seeing “experts” talking about SEO today as it was in 2008. There is, of course, the technical mumbo-jumbo that works better than Ny-Quil binge drinking to help exceptional but generally normal people get a superb night’s sleep. And that’s just not so. Lots of links to that below. This strategy now often backfires.

Industry CMS 78

Industry CMS Optimization Keywords Search Marketing 78

Square 2 Marketing

JULY 11, 2022

Having been through this back in 2008, digital marketing agencies are in a unique position to help companies get through a recession. Hiring will slow down, layoffs could increase, spending will likely decrease and it’s going to be harder to win business.

Paid Search Agency 110

Paid Search Agency Advertising Agencies Ad Agencies Marketing Budget 110

Biznology

SEPTEMBER 21, 2017

The world has changed dramatically in the past 10 years or since the 2008 recession. More and more, consumers are buying brands not just for what it does, but also what a brand or the parent company stands for–e.g. Consumer product companies seem to leading this trend. They will make up 75% of the workforce in the U.S.

Brand Identity 159

Brand Identity Branding Paid Search Agency Wikipedia 159

Tony Zambito

NOVEMBER 18, 2020

We saw with 9/11, the financial crisis of 2008, and the numerous natural disasters of hurricanes and floods neighbors helping neighbors. We’re all helping each other out. Through the common bond of shared experiences and helping each other, people’s sense of value for living in their chosen neighborhood went up.

Loyalty 195

Loyalty Lead Scoring Lead Ranking B2B Sales 195

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. The digital marketing landscape looks totally different than it did in 2008 during the last crash. Enough with the negativity and cliches. Mobile Mindfulness.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Zoominfo

AUGUST 1, 2022

Companies evaluate prospective new technologies with greater scrutiny or postpone such investments entirely. I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. triggered the world financial crisis of 2008.

Tips 130

Tips Work Management Terms and Conditions Marketing Management 130

Biznology

NOVEMBER 16, 2018

. • Most (69%) said they believe attending live experiences helps them “connect better with their friends, their community and people around the world”. • One company that has successfully capitalized on this growing desire for travel, dinners and engaging activities is Airbnb.

Transparency 146

Transparency Trends Paid Search Agency Spending 146

BOP Design

DECEMBER 11, 2018

At Bop Design, our holistic approach to marketing is dedicated to helping our clients move their businesses forward. We’ve accomplished a great amount of B2B projects since our humble beginnings in 2008, and we’re proud when our achievements are recognized. The firms were chosen based on their superior level of dedication to clients.

Design 59

Design Paid Search Agency Work Management Companies 59

Smashmouth Marketing

JUNE 1, 2022

Two Founders’ Farewell and Leaving the Company We Founded in Good Hands. But here we are fifteen years later with a company that has employed over 1200 people over four continents. Activate, a wholly-owned subsidiary of Next Fifteen Communications Group (LON:NFC), announced that it has acquired the company. Enough business.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

The Mx Group

JULY 3, 2018

CHICAGO (July 3, 2018) — For the third year in a row, The Mx Group, a full-service B2B marketing agency, has been named one of Chicago’s Best and Brightest Companies to Work For ®. Both new and veteran employees of The Mx Group believe the company has earned its newest workplace honor. The culture at The Mx Group is top-notch.

Demand Generation Agencies 83

Demand Generation Agencies Paid Search Agency Work Management Companies 83

Marketing Insider Group

JUNE 18, 2013

If you have read anything on this site, you know my main objective is to be helpful. As a result, I have created content that I think will help my audience. Do you create marketing that helps people or just more hype? Thus, Youtility: Why Smart Marketing is About Help not Hype. What’s the main idea of the book?

Planning 100

Planning Paid Search Agency Advertising Agencies Social Media 100

Martech

SEPTEMBER 18, 2023

John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. Founded in Berlin, Germany in 2008, the company started a European business-focused division five years ago. Q: What do you wish you had more help with?

Ideal Customer Profiles 125

Ideal Customer Profiles Marketing Automation Services Top of Funnel Marketing Automation 125

Martech

MARCH 15, 2023

of Corporate Communications for media companies Macmillan and Primedia. Before that he was the founder and CEO of paidContent and ContentNext, which he sold to UK’s Guardian News and Media in 2008. She is chair of Search Foundation , which provides financial help for event, meetings, and catering professionals in crisis.

Event Marketing 112

Event Marketing Paid Search Agency Advertising Agencies Marketing Management 112

Hubspot

AUGUST 14, 2018

Even though blockchain is arguably one of the most revolutionary emerging technologies right now, do you think you could name a blockchain company off the top of your head? With that in mind, read on to learn about the 11 blockchain companies you should be paying attention to today. But let’s say blockchain explodes in popularity soon.

Digital Asset Management 73

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 73

Bannersnack

FEBRUARY 8, 2021

When we started this company in 2008, we built an app that would help Flash developers create banners. We have a new brand identity that we’ll discuss in more detail over the coming weeks. So you might be wondering, what led us to this decision? The post Welcome, Creatopy!

Banners 98

Banners Brand Identity Branding Companies 98

Kaon

JULY 22, 2020

I have recently become the European sales director for Kaon Interactive — a proud member of this great company based in Massachusetts, USA. Kaon Interactive is a B2B software company that creates interactive sales and marketing applications to transform customer engagements. Wow, that’s a quite thrilling step!”

Digital Transformation 147

Digital Transformation Interactive Marketing Custom Publishing B2B Sales 147

Sword and the Script | B2B

APRIL 11, 2020

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. She’s the CEO of Analytics Partners , a marketing analytics software and consulting company. And that’s the theme for this week’s Unscripted Marketing Links [UML].

Paid Content 62

Paid Content Marketing Budget Marketing Budget Creation Budget Programs 62

SmartBug Media

MARCH 23, 2023

We understand how important marketing technology is for modern companies, and we owe our success in developing top-tier campaigns to our ability to capitalize on the latest advancements in industry-related tools. We take pride in helping our clients reach their goals with HubSpot.

Hubspot 98

Hubspot Enterprise Management Work Management Advertising Agencies 98

Brandwatch Marketing

FEBRUARY 23, 2024

But what about those B2B companies that sell their services to other businesses? What about companies that, though hugely successful and large, don’t get talked about much online, and perhaps have a lower number of customers? When these companies enter the social listening space, they are faced with many different challenges.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Square 2 Marketing

NOVEMBER 14, 2022

I ’ve been helping companies with their growth plans, revenue generation and marketing execution for almost 20 years – long enough to remember the last recession in 2008. HubSpot was a baby of a company back then, but it had a very compelling story and message.

Inbound Marketing 52

Inbound Marketing Tactics Planning Hubspot 52

Brandwatch Marketing

FEBRUARY 23, 2024

But what about those B2B companies that sell their services to other businesses? What about companies that, though hugely successful and large, don’t get talked about much online, and perhaps have a lower number of customers? When these companies enter the social listening space, they are faced with many different challenges.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

B2B Marketing Directions

FEBRUARY 5, 2023

Don't Cut Marketing Spending The research by Analytic Partners found that 63% of brands that increased their investment in marketing after the "great financial crisis" of 2008 generated a positive ROI, and those that increased their media investments realized a 17% growth in incremental sales.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

Contently

JANUARY 22, 2021

To buy stuff from companies that reflect our values, so we can feel good about ourselves when we pop a CBD gummy and start clicking on Instagram ads. Companies today not only need to do good; they also need to tell stories about the good that they’re doing so consumers know about it.

Storytelling 211

Storytelling Trends Ethics Content 211

Contently

AUGUST 11, 2022

Companies need to keep growing to succeed, and content is one of the most effective ways to do that. Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. But keep in mind that this moment full of challenges also presents opportunities.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! ML: It varies every day but a few things are consistent.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Trade Press Services

MARCH 11, 2024

He is the leader of a newsroom with 130 journalists and sets the direction for the company’s 35+ market-leading B2B publications for over two million subscribers. Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Hubspot

FEBRUARY 17, 2017

It's getting harder and harder for companies to attract and retain the right people. Let's take a look at how 10 different companies are using hashtags and social media curation to attract talent. So whether you are there to listen to what your employees are saying or not, your company is being discussed on the web at this very minute.

Paid Search Agency 73

Paid Search Agency Examples Companies Curation 73

Top Rank Marketing

NOVEMBER 27, 2023

.” When it comes to AI, 60 percent of B2B brands that have achieved the highest levels of success with influencer marketing have said that they use AI to assist with the identification and selection of the most relevant influencers , with 66 percent using AI technology to help with performance tracking , according to our report data.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Martech

DECEMBER 8, 2023

A: It’s strange because my dad owned a computer company when I was in high school. I had to work there every Saturday — and I hated that company. So I started looking and I interviewed with a company called Texas Instruments which was looking for people for the merchandising department. I hated those computers.

Merchandising 88

Merchandising Work Management Thought Leadership Marketing Management 88

Oktopost

APRIL 8, 2020

What lessons can be learned from the global economy to help marketers deploy new B2B messaging in this current climate? Having empathy for your customers, prospects and partners on how you communicate with them will help appropriately re-strategize B2B messaging. This tactic can help ensure B2B messaging for the brand is successful.

B2B 122

B2B Lock-In Broadcasting Advertising Agencies 122

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. Branding is an expense item like the rest of marketing. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

PathFactory

MARCH 6, 2023

Everything from economic conditions, the B2B technology landscape, and the amount of data companies have access to has made go-to-market teams reconsider how they conduct customer outreach and generate leads. Q: What lessons did you learn during the 2008 recession that can help marketing leaders stay focused on their revenue pipeline?

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

Salesforce Marketing Cloud

FEBRUARY 17, 2022

In 2008, Monster.com ran a Super Bowl ad called “When I grow up” in which mockingly earnest kids declared their career aspirations. But keep the [middle manager] role and curate it to help develop your next generation of leaders,” Schaninger said. The low regard with which middle managers are held hasn’t improved much since then.

Work Management 98

Work Management Curation Training Gartner 98