Marketing Insider Group

DECEMBER 21, 2020

The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Today, we see many B2B companies shifting away from product-driven messaging and lead generation in favor of customer retention.

Marketing Budget 342

Marketing Budget Marketing Budget Creation Budget Programs Research 342

Martech

SEPTEMBER 11, 2023

We’re a retailer of home decorating products, home improvement products and home decor, but we’re built on top of our own proprietary technology. A: The key is relevancy, relevancy throughout performance marketing, email marketing and eventually things like product description pages as well.

Curation 114

Curation Purchase Pricing Price 114

Webbiquity

JANUARY 22, 2019

The Product. OppSource helps B2B sales organizations improve their sales engagement and in turn improve their revenue productivity. Year founded: 2008. Mark Galloway: As consumers, we have all been “Amazoned” and transformed in the way we buy. The Company. Funding rounds: Raised more than $3M since June 2017.

Marketing AI 177

Marketing AI B2B Thought Leadership Thought Leadership B2B Sales 177

Contently

JANUARY 22, 2021

To buy stuff from companies that reflect our values, so we can feel good about ourselves when we pop a CBD gummy and start clicking on Instagram ads. If I was in the market for an MRI machine, I would definitely buy it from them! When possible, align your social impact storytelling with a product. Bond with them. Interview them.

Storytelling 218

Storytelling Trends Ethics Content 218

markempa

AUGUST 1, 2017

Do you focus on capturing product stories or customer-hero stories? Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index. Facilitating the buying journey. Let me explain. Brian: It is.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

Sprout Social

SEPTEMBER 23, 2021

Even a vampire romance movie from 2008. Through outfit of the day (OOTD) pics, outfit idea videos and must-have product reviews, they’re driving peer buying habits faster than most media outlets can keep up with. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe.

Forecasting 123

Forecasting Social Media Trends Media 123

Webbiquity

NOVEMBER 6, 2018

Some consumer products companies would send out generous free product vouchers to anyone whose letter (positive or negative) reached them, just because it was so unusual. Web searches for “online reviews” took off, doubling between July 2008 and January 2011. Actually reaching a human being was even more challenging.

Enterprise Management 180

Enterprise Management Work Management Marketing Management Customer Surveys 180

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. MOFU content lays the foundation for product consideration, the step before the conversion phase. Video product tour.

Top of Funnel 167

Top of Funnel Video Marketing Generation Leads 167

Contently

AUGUST 11, 2022

Remember: Buyers don’t stop buying during a recession. In 2016, CEO Tim Cook told a crowded room, “We believe in investing during downturns,” as he reflected on Apple’s response during bleak times, like 2008 at the height of the Great Recession. But no amount of paid spend can make up for weak content.

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

Biznology

DECEMBER 30, 2016

All sales people had to do was go grab it, especially as they represented products of ever-improving quality. This all changed with what we call the Lehmann Shock in 2008. But sales people care about matters like: What’s the buying power of this target company? Both our domestic and our international markets fell apart.

Account Based Marketing 151

Account Based Marketing Demand Generation Agencies Work Management Paid Search Agency 151

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. What is the key to shortening the buy cycle?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Outreach

SEPTEMBER 29, 2020

They’re still buying, but they’re looking for immediate value, measurable outcomes, and significant ROI. By the time they speak to a sales rep, they’re well-versed about the product. As a long-time leader, he’s also seen his fair share of market ups and downs, including 9/11 and the 2008 recession.

Ad Building 80

Ad Building Digital Transformation B2B Sales Creativity 80

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. The encouraging news is that B2B buying has started to ramp-up, while private equity transactions and investments are also starting to accelerate. The hampering headwinds are subsiding, but strong buying tailwinds have yet to kick in.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Zoominfo

MARCH 8, 2021

The roadmap to company success is written in the customer journey, which goes from awareness and interest, and beyond their buying decision. Whether losing data is intentional, accidental, or products of ignorance, it’s important to know what you’re up against and how to prevent loss. Data loss is common in all businesses.

Work Management 182

Work Management Spyware Marketing Management User-Generated Content 182

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Buzz Marketing for Technology

JULY 24, 2008

PRODUCTIVITY. Enter your email address: May 23rd, 2008 in Productivity. Are You a Productive Reader? But are you productively literate? Here are a few more tips about reading productively: Use an index card as your bookmark. Any other advice for more productive reading? CONTRIBUTE. COMMUNICATION.

Product 100

Product Work Management RSS Privacy Policies 100

B2B Marketing Directions

FEBRUARY 26, 2023

Therefore, System 1 exerts a powerful influence on the economic decisions we make, including decisions about the products and services we decide to buy. The most important lesson for marketers in Thinking, Fast and Slow is that System 1 uses heuristics (mental shortcuts) to generate our impressions, intuitions, and feelings.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

Onalytica B2B

AUGUST 23, 2017

Examples of this are influencer marketing strategies inclusive of paying celebrities for product placements or to endorse or sponsor products. As Konstanze Alex at Dell says, influencer marketing should be embedded in your ‘business as usual’ “People do not buy goods & services.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Zoominfo

FEBRUARY 28, 2018

And for good reason—your CRM manages customer and prospect data and contains valuable information regarding customer behavior and buying habits. Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). Increased Productivity: The cloud also makes it possible to power mobile CRM systems.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

BenchmarkONE

SEPTEMBER 17, 2020

In fact, most consumers begin their product research with one or more search engines before heading to a particular website. There is no longer a need to “sell” your product or service the way we once used to. . Fifty percent of teams have improved their productivity using a CRM platform. CRM and Multiple Devices .

Stats 116

Stats CRM Marketing Management Top of Funnel 116

Kaon

NOVEMBER 3, 2015

Even though people are using the Internet to get through the buying cycle before reaching out to a sales person, that does not mean face-to-face meetings are unnecessary. In fact, real data proves that in-person meetings are the most important part of a customer’s buying experience. Even more than digital marketing.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Hubspot

DECEMBER 13, 2022

The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. That’s a win for you in the form of increased revenue, and a win for customers in the form of a streamlined and simple buying experience. Adapting to Customer Needs With the Right Products.

Digital Transformation 64

Digital Transformation Hubspot eCommerce B2B Sales 64

ClickZ

JANUARY 15, 2021

As confusion ensues, costs go up and productivity is impacted. The winners of this new economy are going to be brands that can deliver their products directly to consumers digitally and achieve excellence in personalized ecommerce marketing. So many disparate marketing tools only make the task tougher.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

ViewPoint

JUNE 24, 2016

Traditional sales books tend to focus on that very limited period of time when a customer is in the process of buying. And you should expect that one of your competitors already has your customer’s ear and is influencing their buying decisions. When Dave closed the doors of ESR, Steve saw an opportunity and seized it.

RFP 159

RFP B2B Sales Work Management Cross-Selling 159

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Bannerflow

FEBRUARY 11, 2019

All providers promise streamlined workflows, efficient processes, and enhanced productivity – something that not all agencies can deliver. . With so many solutions out there to choose from, it’s important you select the right product. Their existing online production was too slow, taking weeks instead of days.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Work Management Marketing Management 92

6sense

NOVEMBER 9, 2021

R&D and new product launches. New product launches are risky even in boom times, and there is always considerable debate within any firm about which of the many new products under development should actually go to market. In this context, axing new product development projects in a recession looks like a no-brainer.

Marketing Budget 48

Marketing Budget Paid Search Agency Advertising Agencies Pricing 48

Conversica

DECEMBER 20, 2022

Our company was founded in 2007 and our product launched in 2009. Do you recall that this was during the 2008 Great Recession? Our product actually helps companies protect revenue during economic slowdowns. More than anything, you want happier and more productive workforces working on high-value tasks.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

Kevin Indig

NOVEMBER 13, 2023

For $15/month, paid subscribers get two monthly deep dives into companies that are very successful at SEO, CRO (conversion rate optimization) or PLG (product-led growth). Many black hat SEOs who have played the game for a while are tired of constantly worrying and buying legit businesses. But the industry is falling apart.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Sprout Social

FEBRUARY 16, 2023

How could social listening inform product development priorities? A comparable 31% won’t complete their purchase, and 30% will buy from a competitor. She clearly remembers feeling frustrated in the face of budget cuts during the 2008 recession. How can you make your product critical in this current market?”

Social Media 109

Social Media Work Management Marketing Management Social Marketing 109

Zoominfo

MARCH 8, 2021

The roadmap to company success is written in the customer journey , which goes from awareness and interest, and beyond their buying decision. Whether losing data is intentional, accidental, or products of ignorance, it’s important to know what you’re up against and how to prevent loss. Data loss is common in all businesses.

Work Management 100

Work Management Spyware Marketing Management User-Generated Content 100

Customer Experience Matrix

OCTOBER 24, 2014

Back in, say, 2008, a product like this would be big news. CRM users see a ranked list of customer records with a system-assigned persona derived using advanced natural language processing, suggested actions such as which products to offer, and the key data values that influenced the ranking.

Lead Ranking 120

Lead Ranking Lead Scoring Automation Salesforce.com 120

Onalytica B2B

NOVEMBER 14, 2017

It was tuning into Twitter in 2008, and living in a place where many socially responsible businesses launched (Burlington, VT) that moved my focus into sustainability – first looking at “green consumers” but then applying what I knew about how women lead into more broad sustainability leadership.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

B2B Digital Marketer

MARCH 30, 2023

He emphasizes the need to tell a bigger story with top-of-the-funnel content that isn’t directly related to your product or service, and how this can help engage and captivate your audience. What can work is creating top-of-the-funnel content that isn’t about your product or service at all.”

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Hubspot

JUNE 22, 2020

We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building meaningful, lasting relationships with prospects and customers — was not only a more effective way to grow a business, it was the right way to grow a business. And helping them book a meeting to learn more.

Marketing Websites 68

Marketing Websites CMS Development Advertising Benchmark Mobile Marketing 68

Martech Advisor

DECEMBER 3, 2019

I remember my first guitar lesson, in 2008, where my tutor taught me a simple phrase to remember string names – EADGBe, in the right order. Let them show how your products helped them improve their lives. How can marketers use this technique to influence the buying decision? The answer is by telling stories.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70