Trending Sources

Mapping Buying Experiences: Creating Growth Through Aligning With Buyer Goals

Tony Zambito

In order to learn how to create distinctive buying experiences, businesses are embracing new means and approaches. While in B2B marketplaces, these approaches may represent first-time efforts brought on by rapid changes in digital technologies and buying behaviors. Missing significant shifts in how buying, in general, is being redefined. Understanding Buyer Interactions Matter.

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How Do We Find People Who Are Ready to Buy Our Product?

The Point

A prospective client asks: “What are the best demand generation strategies for finding people who are ready to buy our product?”. For example, if you offer prospects a broad, educational white paper on trends in your product category, you’re more likely to generate a wide spectrum of leads, some more qualified than others, and many who are only mildly curious about your solution.

Buy 78

Analyze your target’s buying process, for greater marketing efficiency

Biznology

B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. This means that you lay out your prospect’s buying process, stage by stage, and then develop a selling process that maps to it. Here’s a typical B2B large enterprise buying process, broken down into its logical stages. Voila! And so on. Like this post?

How Product Packaging Influences Buying Decisions [Infographic]

Hubspot

So how does a shopper make a decision to buy one over another? By understanding the science behind why we buy and how we buy, brands can create packaging that connects with the undecided consumer. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. shopper paces the aisle, looking at one laundry detergent after another.

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B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. matching content to stages of the buying cycle. Look for.

How long should your online business video production be?

Biznology

Giving your clients what they want by integrating online business video communications into your everyday marketing efforts will differentiate you from your competition, provide highly valued sales assets, social media content, build relationships, and motivate customers to move into and through the buying process… yes, it will really do all of that! Will people watch more than 30 seconds?

Video 92

The Best Promotional Product Videos Ever (And Why They Make You Buy)

Hubspot

One of the wisest things I've ever read about product marketing came from the writer of a children's book. "If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, teach them to long for the endless immensity of the sea," said Antoine de Saint-Exupéry, creator of The Little Prince. The goal in crafting a perfect product video is not far off.

Promotional products: making them effective branding tools for your business

Biznology

Promotional products have really stood the test of time in the marketing world. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime. Research Shows the Positive Impact of Promotional Products for Businesses. Useful Promotional Products.

4 Ways The B2B Buying Process Has Changed in 2015

Crimson Marketing

Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. Let’s explore the four key ways B2B buying is changing: 1. The Buying Process Is Growing More Complex. B2B buyers…find their buying decisions influenced by information from hundreds of different sources. As

B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. matching content to stages of the buying cycle. Look for.

Two reasons to invest in online business video production

Biznology

They’ll be looking out for online B2B video content, like sales videos, video FAQs, corporate overview videos, and online video case studies that can give them the insight they need into your company, people, products, and services. NOTE: most of this research is happening BEFORE they reach out to you to engage into the buying process. Like this post?

3 Problems You Need to Solve Before You Buy New Marketing Technology

The Point

But no company that I know of paved their way to marketing success solely by buying software. Have you identified key buying personas, and the specific concerns, pain points, and solution benefits for each of those personas? The post 3 Problems You Need to Solve Before You Buy New Marketing Technology appeared first on The Point. We want results, and we want them now.

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5 of my favorite productivity apps

Biznology

This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. The post 5 of my favorite productivity apps appeared first on Biznology. While I aspire to build Gerr.is It makes my head swim. It makes your head swim.

What You Get When You Buy Technology

Act-On

“Nobody ever got fired for buying IBM.”. As Corporate Visions notes , “In the 1980s, if you had to decide what computer hardware to buy for your company, these words rang through your head. It It made your buying decision pretty easy. And, As marketers, we’re focused on marketing and selling our products and services. This one’s simple: buy the right stuff to begin with.

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Winning Executive Buy-In for Martech Investments

Captora

You don’t need to buy a new platform every time the analysts declare a “paradigm shift,” but you should be aware of the weaknesses in your strategy, opportunities for growth, and how a given tool might offer a solution. Supporting evidence : Case studies, reviews, or testimonials that prove the vendor (and their product) reliable. Let’s take a closer look. The MarTech Landscape.

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B2B Marketing Trends for 2016

Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. matching content to stages of the buying cycle. Look for.

Value Proposition: What motivates prospects to buy from you?

B2B Lead Generation Blog

What motivates your prospects to buy from you? In the business world, it isn’t that easy as most of the time the prospect’s motivation often ends at simply purchasing a product or service. So, if you aren’t seeing a viable revenue stream from a product, you might have to cut your losses and either change the product or discontinue it altogether. Change drives growth.

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12 Bad Habits That Are Making You Less Productive

Hubspot

There's a whole host of things many of us are guilty of doing every single day that research shows ends up really hurting our productivity. And the more aware you are of how these things are affecting your productivity, the more proactive you can be at taking responsibility for your choices. 12 Bad Habits That Are Making You Less Productive. 1) Rushing in the morning.

Google Buy Button: Retailer’s Boon or Devil’s Bargain?

Synecore

In a much anticipated move, Google is apparently preparing to incorporate buy buttons within some of its sponsored search ads on mobile devices. So how exactly will the Google buy button work? Buy buttons will not appear in organic search results. This time around, though, the tech titan is altering the definition of how they’ll get shoppers to buy. What It Is. Hmmm….

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The Business Case for Buying Facebook Likes

grow - Practical Marketing Solutions

Brands capitalized on his social proof as a TV doctor and extended all of those powerful positive attributes to their products, even though the man wrapped in the white lab coat was suffering as a human being. The business case for buying Likes. by Billy Delaney If your reaction to companies buying Facebook Likes is the same. The essence of social proof. My instinct said no.

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4 Steps to Lead Nurturing: Walking the buying path with your customers

B2B Lead Generation Blog

define lead nurturing as consistent and meaningful communication with viable prospects (those that are “a fit” for your solution), regardless of their timing to buy. It’s not “following up” every few months to find out if a prospect is “ready to buy yet.” Tweet Lead generation can take you on a long hike. It’s about progression. What is a customer journey map? Can they prove it?

Winning Executive Buy-In for Martech Investments

Captora

You don’t need to buy a new platform every time the analysts declare a “paradigm shift,” but you should be aware of the weaknesses in your strategy, opportunities for growth, and how a given tool might offer a solution. Supporting evidence : Case studies, reviews, or testimonials that prove the vendor (and their product) reliable. Let’s take a closer look. The MarTech Landscape.

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Is B2B Content Engagement Heading In The Wrong Direction?

Tony Zambito

And, not too surprisingly, continues to be viewed as product-centric.  These are: Research and develop informing goal-directed buyer personas :  Researching and identifying the goals and goal-directed behaviors influencing choices and buying decisions will serve as a guide on how to engage buyers.  With adaptability built-in to apply to the buying process specific to that scenario. 

Matching Webinar Content to the Buying Cycle

It's All About Revenue

Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. As prospects increasingly self-educate through the buying cycle, webinars have become a primary source of information that buyers turn to before making a purchase decision. This post is Part 1 of a 2-part series. Awareness Stage.

Turn B2B Buying Into a Social Experience

Tony Zambito

  In others, there has been a mix of complex buying and selling cycles put into play to ultimately reach a purchase transaction.    The key lies in how well you and your organization are responding to the most transformative changes in B2B buying we’ve seen in several decades at least. funny thing is also happening along the way to this transformation in B2B Buying

How To Transform Your Marketing Approach with the “Buying Center” Concept

Crimson Marketing

The post How To Transform Your Marketing Approach with the “Buying Center” Concept appeared first on. Other Interesting Topics Product Marketing As a marketer, you put a lot of effort into understanding your target market. You may hire top marketing firms to help you achieve clarity. You probably use market segmentation.

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How B2B Marketers Can Leverage Social Media Product Advertising

KoMarketing Associates

The latest evolution is with the advent of product ads. Both Facebook and Pinterest recently announced two new types of product ads – Dynamic Product Ads (Facebook) and Multi-Image Promoted Pins (Pinterest). In this blog post, I’m going to cover Facebook and Pinterest’s new ad features related to product listings, as well as some key opportunities for B2B marketers.

The Productive Marketer's Guide to Better Team Collaboration

Hubspot

How many different productivity tools do you use? Optimal productivity really boils down to efficient team collaboration, especially for SMBs. Check out the tips below on how to collaborate better, and more productively. The Productive Marketer's Guide to Better Team Collaboration. 1) Avoid designating a project manager. What helps your team work more productively?

Where in the Product Lifecycle is SEO?

B2B Marketing Traction

If you are part of the late majority or laggards (those who drag their feet at technology adoption), don’t buy SEO services that are no longer working. So before you unknowingly buy the SEO snake oil from a less-than reputable provider, do some research. If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution.

9 New Ways To Nudge Your Customer To Buy

Buyer Insights

If it was then we would write longer proposals and provide more detailed product sheets. Buyer Psychology Featured Buying Process Nudge Nurturing risk Short Term Benefits Social Comparison Solution Selling Using Psychology To Sell More information is simply not enough to get the buyer to across the line - we all know that.

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LinkedIn Purchase Will Spark Brands into Buying Media Companies

Junta 42

That year, my first prediction was as follows: Microsoft will buy one, maybe two, media companies in certain industries. Still others believe the move was a data play, while even more have no idea why Microsoft would buy LinkedIn. Get ready for the media-buying spree. Buy versus build. So, I was a mere 30 months early with that prediction. Correct, but two years early.

18 Tips for Planning a Flawless New Product Launch

Hubspot

If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. From establishing the proper messaging and creating the assets to enabling your sales team and keeping momentum, there's a lot that goes into putting together a solid product launch plan. Pre-Launch.

3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

Are you wondering if promotional products or giveaways make a difference? Last week Flora Taub , my friend and promotional products rep for Geiger in Southern California, sent me an email with a fun new idea – selfie sticks! Get some customer-produced video testimonials about your products or services? Selfie stick video or photo social media campaign.

List Buying: 6 tips for buying the most effective lead list

B2B Lead Generation Blog

Tweet Editor’s Note: Buy, build or both? In this final blog post in the series (check out the previous posts here: “ List Buying: 3 reasons why this tactic can be deadly for marketers ” and “ Buy, Build or Both Part 2: The basics of list building ,”   Brian Carroll provides tips for effective list buying if you choose to go that route. Me neither. Number of employees.

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Peaches, Netflix, and Sales Intelligence – Try Before You Buy

DiscoverOrg

“Try before you buy” is the new world order. It’s important to compare these metrics in your CRM before and after the evaluation to give you a clear picture of the added value the product can bring.  . There is a difference between trialing a product you’ve already been “sold” on before you buy it, and running an evaluation of multiple products. Ask questions.

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Should You Buy the Apple Watch? [Flowchart]

Hubspot

It''s been a whopping five years since Apple unveiled a new product line: the iPad. Now, if you''ve already made up your mind that you''re buying an Apple Watch, I''m sure you have the specifc style you want all picked out. But for the rest of us who may be on the fence about whether buying an Apple Watch is actually worth it, we''ve put together this handy flowchart.

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Why People Buy Things Online [Data]

Hubspot

Just because we''re marketing things doesn''t mean we really know the science behind what makes people buy. Allowing buyers to control the number of options available for consideration, provide feedback during all stages of the buying process, and see how other customers have used your product can all help mitigate their distrust of larger institutions. 2) “ It’s All About the Images ”.

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Factoring Psychographics into the Buying Process [PowerViews LIVE Highlights]

ViewPoint

He goes on to explain how this approach translates into a more productive process for both buyer and seller. I''ll highlight some of the key points from the webinar here, but trust me, you don''t want to miss the wealth of information he has to share in the full show (below). On January 8, 2015, I had the privilege of hosting Paul Gillin on my PowerViews LIVE show.

Why I'm Buying from John

Cloud Potential

I’m in the market for a business-to-business software product. I’m pretty far along in my buying process and I have narrowed down my choices to three vendors. contact them all. read more. Selling software

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Want a Happier, More Productive Life? Start Making Fewer Decisions

Hubspot

Am I suggesting you go out and buy 20 gray and blue suits? That's how they stay productive. When dealing with tasks that are "high in importance and high in time" -- buying a car, moving to a new city, finding a partner, selecting a job -- do your due diligence and research. Podcast Productivity Professional Development Daily PromoBlue shirt or black shirt? Not exactly.