Too busy to keep up with posting on your business blog? very smart tactic for small business professionals is to invite guest bloggers. Let’s face it, publishing frequently is time consuming. Guest blogging is wise but only if done appropriately. It can cause more work if guest writers are not selected prudently. Lately I’ve been getting one or two emails a week from aspiring freelance bloggers asking to submit guest posts. Some of the emails are well-written and I’ve said ‘yes.’ ’ But many aren’t writing a compelling offer in their emails. MORE >>

How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? asked social media expert AnnaLaura Brown to write a guest post. This is the 2nd part of her post Connect Your Blog to Facebook. For LinkedIn you have a couple of options as well. Your first option is to add the WordPress blog option to your Linkedin profile. To do this: Go to edit profile and scroll down to the bottom. You will see a link that says Applications- Add an Application. Click on that link and you will see this page of options. Twitter. This assumes that you are using WordPress. Digg this! MORE >>

If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: A new memory is formed when it hits the amygdala and makes an emotional connection. stimulus may hit the amygdala and be assimilated because it resembles a previously established emotional connection. What results is a neural network of recalled associations that gets triggered by a memory of a hot-button stimulus. Everything we retain in memory is because it’s gained an emotional place in our brain. Make an emotional impact. MORE >>

I’m no math genius, nor do I even think remotely like that in analytical terms. But once in a while I stumble upon something that makes sense , saves time , and produces exponential results. I’m talking about serial writing. You take one main concept, break it down into a list of 5 key elements, write an introductory overview, write a concluding summary, and here’s what you get: 7 stand-alone articles to post on your blog and to submit to article directories. idea = 5 points + intro + summary = 7 articles + 1 PDF report. Here’s what I’m talking about. Digg this! MORE >>

Do some client recommendations work better than others? Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. In a previous post, What Clients Say , I reported on research that showed people selected travel destinations 20 percent more with a client recommendation and a photo of the reviewer. But quite often, it’s unlikely we will actually know a person doing an online review, unless they are a well-known author or respected expert in the field. think the worse are the ones with just initials, like R.M., MORE >>