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Writing on the Web
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229 articles |
| Page 1 of 3 | Previous | Next | WRITING ON THE WEB JULY 14, 2010 Blog Checklist: 10 Items BEFORE You Publish… What is a good checklist before you publish on your blog? I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. Tell me what you think. Here’s what happens, usually. Write 350-600 words ( educate, entertain, engage, enrich readers). Format post (bulleted lists, etc.). | | | | | | |
| WRITING ON THE WEB NOVEMBER 23, 2010 Neuromarketing and How Content Marketing Works What are 3 ways to frustrated your reader’s brains? Last week, I presented a speech at the 5th International Customer Media Congress in Haarlem, The Netherlands. Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications. hope you enjoy it and learn something. | WRITING ON THE WEB JULY 12, 2011 6 Writing Tips for SEO Friendly Content Marketing Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Writing for the web can be like walking on a tightrope. Both, of course. And here’s how: Choose your keywords wisely. | | WRITING ON THE WEB AUGUST 30, 2010 Brain-Based Blogging: The 4 F’s of Action How is blogging and online content marketing like psychotherapy ? One of the things I like about blog writing and publishing content on the Web is the connection to people. While “real life&# connections put you face-to-face with people you know, publishing content on the web connects you distantly with people you don’t know. Fleeing. | | | | | | | |
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WRITING ON THE WEB | THURSDAY, JUNE 10, 2010 9 Ways to Use LinkedIn for Smart Professionals
How Business Owners Can Benefit From LinkedIn’s Features , this week’s featured guest post, by Carol Tice, Make a Living Writing blog. LinkedIn is a highly useful social-media site for business owners looking to connect with prospective customers, suppliers, partners, or other businesses in their town. The blog tool. The jobs. MORE >> -
WRITING ON THE WEB | FRIDAY, MAY 28, 2010 6 Ways Blog Formatting Engages the Reader’s Brain
What are the two most important parts of your business blog post? Most experts will tell you this: The headline. The call to action. The headline is what gets read and spread. It’s your “shout-out&# on social media sites, in feed readers, email updates. Writing magnetic headlines is crucial. It starts the participation process. MORE >> -
WRITING ON THE WEB | MONDAY, OCTOBER 18, 2010 What Drives Us? 4 Keys to Creating Compelling Content
I’m extremely curious about the subconscious drives that compel people to do the things they do, in their work, in their choices, and their buying decisions, aren’t you? Sometimes, you feel driven to do things, and you don’t really know why. Engaging the hearts and minds of readers through written content isn’t easy. MORE >> -
WRITING ON THE WEB | WEDNESDAY, MAY 26, 2010 How to Convert Readers into Clients on Your Blog
If a blog is the best marketing tool on the planet, then how does it convert readers to clients? It may seem like a stretch… like building a bridge over a river and leading readers across. Dare I attempt a pun … like, how do you lead them Over the River Buy ? Please don’t groan while I’m trying to entertain you…). MORE >> -
WRITING ON THE WEB | MONDAY, JULY 12, 2010  Content Marketing Results: Landing Pages Rule
How do you get readers to take action? Short answer: a landing page. Also known as a sales page, squeeze page). You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Share this on Bebo. MORE >>
- 8 Ways to Use a Wordpress Sales Page WRITING ON THE WEB | TUESDAY, JUNE 22, 2010
- Rant: The Problem with Formatting Sales Pages. WRITING ON THE WEB | THURSDAY, JUNE 17, 2010
- Say NO to Auto-Feeds: Your Blog & Facebook, Social Sites WRITING ON THE WEB | TUESDAY, AUGUST 16, 2011
- Neuromarketing Books for Marketing to Brains WRITING ON THE WEB | SUNDAY, OCTOBER 24, 2010
- Content Marketing with Videos: Free Webinar WRITING ON THE WEB | MONDAY, MAY 16, 2011
- 3 Web Tools to Make Money Online WRITING ON THE WEB | WEDNESDAY, FEBRUARY 2, 2011
- How to Make Social Proof Work Online WRITING ON THE WEB | THURSDAY, JULY 29, 2010
- Get Search Engine Optimized- Fast WRITING ON THE WEB | FRIDAY, AUGUST 13, 2010
- Engaging Content: 7 Tips to Get Readers to Think WRITING ON THE WEB | THURSDAY, JUNE 23, 2011
- Business Blog: 4 Reasons to NOT Write Your Own WRITING ON THE WEB | MONDAY, DECEMBER 12, 2011
- Serial Writing Formula: 1=5+2=7+1 WRITING ON THE WEB | THURSDAY, JUNE 30, 2011
- Emotional Attention + Memory = Content Marketing WRITING ON THE WEB | WEDNESDAY, OCTOBER 13, 2010
- Writing Well: A Little More Authenticity, Please… WRITING ON THE WEB | TUESDAY, OCTOBER 12, 2010
- Online Persuasion: How to Write to Create Desire WRITING ON THE WEB | FRIDAY, JULY 15, 2011
- Blog Writing: What Can We Learn From Reality TV? WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 8, 2010
- Twitter: the little bird that grew up strong WRITING ON THE WEB | TUESDAY, JUNE 15, 2010
- Why Use Twitter, Facebook & LinkedIn for Content Marketing? WRITING ON THE WEB | TUESDAY, JUNE 8, 2010
- The Homer Simpson Guide to Neuromarketing WRITING ON THE WEB | FRIDAY, NOVEMBER 11, 2011
- How to Make Content More Engaging: 10 Tips WRITING ON THE WEB | MONDAY, JUNE 13, 2011
- High Quality Content Sites Is What Google Wants WRITING ON THE WEB | SATURDAY, FEBRUARY 26, 2011
- Content Marketing Matters: What’s Your Brand Personality? WRITING ON THE WEB | THURSDAY, NOVEMBER 11, 2010
- The Pros of LinkedIn vs. Facebook for Professionals WRITING ON THE WEB | TUESDAY, FEBRUARY 21, 2012
- 3 Tips for Better Blog Writing WRITING ON THE WEB | MONDAY, JANUARY 31, 2011
- 4 Time-Saving Tips for Social Media Marketing WRITING ON THE WEB | WEDNESDAY, JUNE 9, 2010
- 7 Mistakes Speakers Make with Presentations WRITING ON THE WEB | MONDAY, NOVEMBER 29, 2010
- Blog Marketing: How Readers Find Your Business WRITING ON THE WEB | MONDAY, JULY 26, 2010
- Writing Web Content: 5 Simple Steps for Results WRITING ON THE WEB | FRIDAY, SEPTEMBER 24, 2010
- How to Write a Content Marketing Blog Post WRITING ON THE WEB | MONDAY, NOVEMBER 22, 2010
- Poll: What Blogging Platform Do You Use? WRITING ON THE WEB | TUESDAY, JUNE 8, 2010
- Social Networking for Business: What’s Right for Yours? WRITING ON THE WEB | TUESDAY, SEPTEMBER 7, 2010
- Why Writing Like You Talk Works Better for Your Brain WRITING ON THE WEB | TUESDAY, DECEMBER 6, 2011
- The B2B Manifesto: Trust Building Comes First WRITING ON THE WEB | THURSDAY, SEPTEMBER 23, 2010
- How Readers Find Your Blog: A Diagram WRITING ON THE WEB | THURSDAY, JUNE 9, 2011
- Content Marketing to the Male Brain WRITING ON THE WEB | TUESDAY, NOVEMBER 9, 2010
- Writing Better Web Content: Ask what? Who? Why? WRITING ON THE WEB | MONDAY, SEPTEMBER 20, 2010
- Phony Testimonials and Dumb Social Proof WRITING ON THE WEB | WEDNESDAY, JULY 7, 2010
- Don’t Jerk Blog Readers Around: 5 Tips to Keep on Track WRITING ON THE WEB | MONDAY, JUNE 7, 2010
- Basic Human Motivation: 4 Ways to Engage Readers WRITING ON THE WEB | TUESDAY, NOVEMBER 22, 2011
- Content Marketing with Stories: Why We Tell Lies… WRITING ON THE WEB | FRIDAY, JANUARY 14, 2011
- Content Marketing with Stories: Better than Facts WRITING ON THE WEB | TUESDAY, JANUARY 11, 2011
- Business Blogging: 4 Ways to Have Fun and Profits WRITING ON THE WEB | THURSDAY, SEPTEMBER 9, 2010
- Memory + Emotional Attention = Content Marketing WRITING ON THE WEB | FRIDAY, OCTOBER 28, 2011
- Content Rules: Insight and Originality Attracts Clients WRITING ON THE WEB | WEDNESDAY, APRIL 13, 2011
- 10 Ways to Make Content More Engaging WRITING ON THE WEB | WEDNESDAY, OCTOBER 6, 2010
- Online Persuasion: Creating Desire WRITING ON THE WEB | WEDNESDAY, AUGUST 4, 2010
- Blog or Website: Do You Use Wordpress as a Website? WRITING ON THE WEB | WEDNESDAY, JUNE 16, 2010
- LinkedIn Power Tips: Give Before You Receive WRITING ON THE WEB | WEDNESDAY, MARCH 7, 2012
- Writing Web Content that Gets Results: Questions WRITING ON THE WEB | SATURDAY, SEPTEMBER 24, 2011
- Brain Scans Reveal 3 Elements of “Buying Brain” WRITING ON THE WEB | TUESDAY, OCTOBER 19, 2010
- 10 Conversion Tips from Brain Science WRITING ON THE WEB | MONDAY, SEPTEMBER 13, 2010
- Top 10 Tips for Creative Blog Writing WRITING ON THE WEB | THURSDAY, JULY 22, 2010
- 7 Ways to Grab Blog Readers’ Attention and Engage their Brains WRITING ON THE WEB | TUESDAY, JUNE 1, 2010
- 4 Content Marketing Goals for a Coach Website WRITING ON THE WEB | THURSDAY, JANUARY 26, 2012
- Get Personal: 5 Tips for Putting YOU in Your Blog WRITING ON THE WEB | FRIDAY, AUGUST 26, 2011
- 3 Great Twitter Apps for Content Marketers WRITING ON THE WEB | TUESDAY, NOVEMBER 23, 2010
- Content Marketing to the Female Brain WRITING ON THE WEB | WEDNESDAY, NOVEMBER 10, 2010
- Engaging Content: Get Emotional, Really Emotional WRITING ON THE WEB | WEDNESDAY, OCTOBER 27, 2010
- Content Marketing Results: 18 Ways to NOT Get Blog Traffic WRITING ON THE WEB | TUESDAY, JULY 27, 2010
- The 3 P’s of Content Marketing: What’s Your Position? WRITING ON THE WEB | FRIDAY, JUNE 4, 2010
- Online Persuasion: Seeing Through the Eyes of Customers WRITING ON THE WEB | WEDNESDAY, MARCH 21, 2012
- 5 Content Marketing Questions: Get Readers to Take Action WRITING ON THE WEB | SUNDAY, OCTOBER 9, 2011
- Content Rules: Secrets of Writing Compelling Content WRITING ON THE WEB | MONDAY, APRIL 11, 2011
- Content Marketing Tips: Get Your Stories Straight WRITING ON THE WEB | WEDNESDAY, JANUARY 12, 2011
- Neuromarketing: This is your brain on advertising… WRITING ON THE WEB | TUESDAY, OCTOBER 5, 2010
- Online Persuasion: Seeing Through the Eyes of Your Customers WRITING ON THE WEB | THURSDAY, AUGUST 5, 2010
- Is the Social Web Changing How We Write?How to Write Like You Talk WRITING ON THE WEB | MONDAY, JULY 5, 2010
- A Checklist for 2012 Content Marketing Plans WRITING ON THE WEB | THURSDAY, JANUARY 19, 2012
- Content Marketing that Speaks to the Old Brain WRITING ON THE WEB | FRIDAY, NOVEMBER 18, 2011
- Starting a Business Blog? Read Me First WRITING ON THE WEB | THURSDAY, SEPTEMBER 8, 2011
- Tips on Blog Post Optimization WRITING ON THE WEB | FRIDAY, JULY 29, 2011
- Why You Should Be Happy Before You Blog WRITING ON THE WEB | WEDNESDAY, MAY 25, 2011
- Business Blog: 4 Reasons to NOT Write Your Own WRITING ON THE WEB | MONDAY, FEBRUARY 7, 2011
- 3 Online Marketing Tasks: Get Found, Get Known, Get Clients WRITING ON THE WEB | THURSDAY, DECEMBER 16, 2010
- What Are Your Target Audience’s 5 Top Web Sites? WRITING ON THE WEB | WEDNESDAY, DECEMBER 15, 2010
- Content Marketing Tips to Get More “Juice” WRITING ON THE WEB | THURSDAY, DECEMBER 9, 2010
- Print Consumer Magazines Score Big in Europe WRITING ON THE WEB | THURSDAY, NOVEMBER 18, 2010
- The Senior Brain: How to Market to Oldies but Goodies… WRITING ON THE WEB | MONDAY, NOVEMBER 8, 2010
- Content Marketing that Speaks to the Old Brain WRITING ON THE WEB | WEDNESDAY, OCTOBER 20, 2010
- Content Marketing to a Caveman’s Brain WRITING ON THE WEB | THURSDAY, OCTOBER 7, 2010
- Mental Skills Make Better Content Writers WRITING ON THE WEB | WEDNESDAY, AUGUST 25, 2010
- Wordpress Beats Out Typepad 4 to 1 in Poll WRITING ON THE WEB | MONDAY, JUNE 14, 2010
- How to Choose a Fascinating Photo for Content Marketing Purposes WRITING ON THE WEB | WEDNESDAY, JUNE 2, 2010
- A Tale of Two Websites: Good/Bad Content WRITING ON THE WEB | MONDAY, MAY 9, 2011
- The Sociology of Social Media: TED TV Talks WRITING ON THE WEB | WEDNESDAY, MAY 4, 2011
- 4 Content Marketing Goals for a Coach Website WRITING ON THE WEB | MONDAY, MAY 2, 2011
- Content Checklist: Don’t Publish Without It WRITING ON THE WEB | THURSDAY, APRIL 7, 2011
- Marketing with Videos: What’s Wrong with the Script? WRITING ON THE WEB | TUESDAY, MARCH 29, 2011
- Basic Human Motivation: 4 Ways to Engage Readers WRITING ON THE WEB | THURSDAY, OCTOBER 28, 2010
- Content Marketing Tips from Computer Games WRITING ON THE WEB | THURSDAY, AUGUST 26, 2010
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