Writing on the Web

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7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content: C ontent (compelling). ssets (free). ocial Media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid.

5 Ways Blog Analytics Improve Your Business Blog

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How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). ssets (free). ocial Media. Post views/clicks. Do “How-tos” have better click rates than commentaries?

How Do You Choose a Blog Platform?

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How do you choose a blog platform ? . In my last post,  How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. With so many great blog platforms available, including  WordPress , Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc., how do you know which is best for you? Author Bio.

Better Business Blogs: Correct Those Broken Links

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Are you keeping your business blog fresh? If If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. We would engrave them into stone and follow them judiciously. Ah, yes, nirvana. The good news?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

How to Blog for Your Business Using Personality

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Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. I see it everywhere – blogs, email, newsletters. If you’re writing for business, you want to connect with your readers by using personal stories. But how much is too much? Tips to Prevent TMI (too much information).

Get Found Online: 5 Question Quiz

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How easy is it for you to get found online? Are you attracting the kinds of readers who could be your ideal clients? Here’s a quick 5 question quiz to reveal how well you’re doing: 5 Question Quiz. How easy is it for someone to find you doing a search for answers to their problems? What comes up for your name? What comes up for the keywords   that describe what your business does?

5 Key Elements for Your “About” Page: How to Tell Your Story

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When’s the last time you updated your bio on your About  page on your blog or website? Smart bloggers know that this is one of the most visited pages: People want to know who’s behind a business. Personalities count. Yet many blogs and sites have a standard resume written in the third person, boring as all get-out. Certainly client lists are important. But so are you. core message).

Is Your Content Writing Appealing to Thinkers AND Feelers?

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Is your blog  content writing  appealing to both thinkers AND feelers ?  If you aren’t appealing to these two types of communication (and decision) styles, you’re missing half of your readership potential. When I’m blogging, I like to cite studies whenever I  write  about a concept, to prove my point. In The Collected Works of C. G. Two judging functions: Thinking and Feeling. Blaaah.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

SEO and Content Marketing: A Love Story

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Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. Anyone who’s been around the ‘Net a while understands a little about optimizing content so that the search engines can index it according to topic and relevance to readers. How do the two differ and how are they alike? Where and How They Met. Job done!

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How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

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Can you still make money blogging ? Or is it too late to get in to the game? As I shared in my last post , the blogging has rapidly changed, but it’s not too late to start a blog, or turn your existing blog in to a source of income. The first step is to identify your blog goals  – you’ll want to keep these in mind as you consider the ways you can earn money directly with a blog.

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How to Become a Pinterest Warrior

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Are you using Pinterest effectively? Although you may have made excellent written content a part of your marketing strategy , it’s important to remember that there is more to social media than just writing a great post or article. In fact, one of the most important aspects of social networking is much more visual and not as textual as you might think. Where should you start?

The ABC’s of Great Blogging: Be Original and Offer Insight

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Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing  and great blogging, insight and originality rules. According to the authors of  Content Rules : “Produce great stuff, and your customers will come to you. More than ever before, content is king! Content rules!” ~ Ann Handley and C.C.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

2 Sure-Fire Ways to Inspire Your Blog Writing

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A few years ago I polled readers and asked what their biggest blogging challenge is. Turns out, it’s not lack of time, it’s lack of inspiration. Does your blog writing lack inspiration? Is it hard to get really fired up when starting to write a post? I get that. When I was just starting out as a blogger (was that really over 15 years ago?!) I could just feel that screen staring right back at me.

Business Blog Writing: How to Avoid Time-Suck

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How do you avoid time-sucking traps when it comes to blog writing ? If you’re anything like me, you may have found yourself (a time or two!) with nothing to show after sitting in front of your screen for 90 minutes. It happens to the best of us. You sit down with your coffee, open email, and an hour later still haven’t posted on your blog. Sound familiar? Now it is the other way around.

What Hemingway Knew: How to Write Blog Content that Attracts Readers

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Is your blog content compelling? Are you attracting new readers, engaging with them, and growing your reader base? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). ssets (free). ocial Media. Hemingway did not have the technological advantages that we have, nor a blog, but he knew how to engage his readers. As Larry W. Analogies.

Tips on Writing a Great Blog Post:Give it a Rest

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It’s the rainy season here in Mexico – a great time to do a lot of reading, writing and recovery – at least, that’s what I told myself when I scheduled my shoulder surgery. But I’m having trouble with my blog writing.  And now I’m stuck. I’ve got  Blogger’s Block.  (Yes, even  experienced bloggers  can get stuck from time to time.). And that’s it.  I had altered my writing process.  What about you? 

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Best Kept Secret of an Email Newsletter Bio

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What’s the best kept secret of a newsletter bio? As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. The same is true for an email newsletter bio. Unfortunately, I see many coaches and consultants use their resumes for their sidebar bio. (“Dr. ”). ” (WIIFM). Offer Help.

How to Write Blog Posts: Awesome Graphic

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Do you know how to write blog posts so that they actually get read? Some people think blogging is easy : Write it and it will be read. If you’ve ever written a blog post , you know that’s not true, and it’s hard to craft a post people will read. This infographic was created for Salesforce Canada and it says it all; it will help you put together a share-worthy post. Click To Enlarge. Via Salesforce.

How to Engage Readers AND Grow Your Reader Base

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Congratulations! Your reader base has grown to 5,000! You had 4,277 hits on your blog last month, and 737 legitimate comments! If you’re a solo professional trying to get found online, these numbers could be PDG: pretty darn good. Small businesses, however, might find these figures PDA, pretty dawn awful. If you’re not seeing growing numbers, take heart; you’re not alone. ssets (free).

Content Marketing Graphic: What’s Missing in this Visual?

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What’s Missing in this Visual? width="300" height="224" title="Content Marketing Graphic: What’s Missing in this Visual? " /> I ran across this great slide share about how content marketing works on Vizedu from Sandeep Arora , but there’s something missing. Don’t get me wrong, I love this explanation of what content marketing is, how it works, and the difference from traditional marketing.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Out-of-Office: 4 Time-Saving Social Media Tips to Keep Connected

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How can you use Social Media tips when you’re away from the office for a week? What can you do to stay in touch with your clients when you’re out of town on a trip or vacation? I’ve been playing hooky: I went to a tennis ranch in Texas where we played tennis six hours a day. I was able to schedule publishing on my client blogs ahead of time, but my own blog suffered.

The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

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Do you struggle with the creative process of writing blogs ? Do you cringe when you need to find a topic for your blog? You’re not alone. Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility. Sometimes it feels like I’ve already written as much as I have to say.

Content Marketing: How do you know if it???s working?

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How do you know if your content is working for you? Everybody says they want more traffic, but quite frankly, traffic stats leave me scratching my head and saying “Okay, that’s nice…and so what?” ” Maybe it’s because I’m not an analytical type, I prefer big picture thinking and gut feelings and intuition. Why can’t we have a report for our blogs?

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How to Start a Blog: 7 Steps BEFORE You Blog

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How do I start a blog ? . hear it all the time:  smart professionals, who are great at what they do, don’t know how to start a business blog , and probably wouldn’t have time to blog even if they did start one. Last fall Kris and I spent some time interviewing clients. We really wanted to know how we could best be of service. hope this never happens to you. Loud and clear. Well, no.

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.

The Pros of LinkedIn vs. Facebook for Professionals

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You’re probably already on Facebook , sharing photos of your kid’s first birthday party and links to your favorite articles , recipes and videos. After all, Facebook is a great way to keep in touch with friends and family. But when it comes to using social media for your business, do you really want your professional network colliding with your personal life? Keep your personal life personal.

How Content Marketing Works on Pinterest

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For a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm. study done by Shopify , shows the growth of this site is better than Facebook and Twitter at the same point in their history. So how does your content marketing strategy work for this site? What to Share. How to Share.

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4 Ideas to Generate Blog Topics

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How are you doing with your 2015 blog goals ? Are you publishing blog topics that include compelling, relevant content that solves the problems of your readers? study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs. Many free versions are available online, including SERPs.com.

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The ABC’s of Business Blogging:How to be Heard above the Noise

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How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging. When you’re competing online with other experts in your field, what makes you stand out? How are your prospects (and clients) finding you among all the other blogs and sites online? You can too.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Blog Goals: 5 Tips to Keep Your Blog Focused and on Track

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Focused and on Track" width="700" height="503" title="Blog Goals: 5 Tips to Keep Your Blog Focused and on Track" />. Is your blog focused and on track? Do you find yourself saying, “I don’t have enough time to blog,” or “I don’t know what to write about?” ” Guess what? These two questions are related to the same problem:  not enough clarity about blog goals. There will be an order.