Writing on the Web

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5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). ssets (free). ocial Media. Post views/clicks. Do “How-tos” have better click rates than commentaries?

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content: C ontent (compelling). ssets (free). ocial Media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid.

How Do You Choose a Blog Platform?

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How do you choose a blog platform ? . In my last post,  How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. With so many great blog platforms available, including  WordPress , Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc., how do you know which is best for you? Author Bio.

4 Reasons to Publish on a LinkedIn Blog

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Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? I’m not yet, but I will be right after I write this blog post! Since early 2014, LinkedIn opened its publishing platform to its 300+ million users. Here is your chance to show your expertise in your professional life and without character restrictions! Indeed, you should opt for a newspaper-like kind of formatting.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

5 Key Elements for Your “About” Page: How to Tell Your Story

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When’s the last time you updated your bio on your About  page on your blog or website? Smart bloggers know that this is one of the most visited pages: People want to know who’s behind a business. Personalities count. Yet many blogs and sites have a standard resume written in the third person, boring as all get-out. Certainly client lists are important. But so are you. core message).

How to Become a Pinterest Warrior

Writing on the Web

Are you using Pinterest effectively? Although you may have made excellent written content a part of your marketing strategy , it’s important to remember that there is more to social media than just writing a great post or article. In fact, one of the most important aspects of social networking is much more visual and not as textual as you might think. Where should you start?

The ABC’s of Great Blogging: Be Original and Offer Insight

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Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing  and great blogging, insight and originality rules. According to the authors of  Content Rules : “Produce great stuff, and your customers will come to you. More than ever before, content is king! Content rules!” ~ Ann Handley and C.C.

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Better Business Blogs: Correct Those Broken Links

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Are you keeping your business blog fresh? If If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. We would engrave them into stone and follow them judiciously. Ah, yes, nirvana. The good news?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

SEO and Content Marketing: A Love Story

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Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. Anyone who’s been around the ‘Net a while understands a little about optimizing content so that the search engines can index it according to topic and relevance to readers. How do the two differ and how are they alike? Where and How They Met. Job done!

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Great Newsletters: 5 Must-Haves for Better Design

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Have you noticed what great business newsletters have in common?  They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action the writer wants you to take. When readers receive your newsletter the first time, is it easy to understand what it’s about? Is it easy to read? And is it easy to find information they’re looking for?

Is Your Content Writing Appealing to Thinkers AND Feelers?

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Is your blog  content writing  appealing to both thinkers AND feelers ?  If you aren’t appealing to these two types of communication (and decision) styles, you’re missing half of your readership potential. When I’m blogging, I like to cite studies whenever I  write  about a concept, to prove my point. In The Collected Works of C. G. Two judging functions: Thinking and Feeling. Blaaah.

Business Blog Writing: How to Avoid Time-Suck

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How do you avoid time-sucking traps when it comes to blog writing ? If you’re anything like me, you may have found yourself (a time or two!) with nothing to show after sitting in front of your screen for 90 minutes. It happens to the best of us. You sit down with your coffee, open email, and an hour later still haven’t posted on your blog. Sound familiar? Now it is the other way around.

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

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Can you still make money blogging ? Or is it too late to get in to the game? As I shared in my last post , the blogging has rapidly changed, but it’s not too late to start a blog, or turn your existing blog in to a source of income. The first step is to identify your blog goals  – you’ll want to keep these in mind as you consider the ways you can earn money directly with a blog.

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Content Marketing: How do you know if it???s working?

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How do you know if your content is working for you? Everybody says they want more traffic, but quite frankly, traffic stats leave me scratching my head and saying “Okay, that’s nice…and so what?” ” Maybe it’s because I’m not an analytical type, I prefer big picture thinking and gut feelings and intuition. Why can’t we have a report for our blogs?

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5 Ways to Get Readers to Respond

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You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago. 1. Your Blog as an Interactive Tool. Polls. Make them feel as if they are a part of the blog.

Tips on Writing a Great Blog Post:Give it a Rest

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It’s the rainy season here in Mexico – a great time to do a lot of reading, writing and recovery – at least, that’s what I told myself when I scheduled my shoulder surgery. But I’m having trouble with my blog writing.  And now I’m stuck. I’ve got  Blogger’s Block.  (Yes, even  experienced bloggers  can get stuck from time to time.). And that’s it.  I had altered my writing process.  What about you? 

2 Sure-Fire Ways to Inspire Your Blog Writing

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A few years ago I polled readers and asked what their biggest blogging challenge is. Turns out, it’s not lack of time, it’s lack of inspiration. Does your blog writing lack inspiration? Is it hard to get really fired up when starting to write a post? I get that. When I was just starting out as a blogger (was that really over 15 years ago?!) I could just feel that screen staring right back at me.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Content Marketing Graphic: What’s Missing in this Visual?

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What’s Missing in this Visual? width="300" height="224" title="Content Marketing Graphic: What’s Missing in this Visual? " /> I ran across this great slide share about how content marketing works on Vizedu from Sandeep Arora , but there’s something missing. Don’t get me wrong, I love this explanation of what content marketing is, how it works, and the difference from traditional marketing.

The ABC’s of Business Blogging:How to be Heard above the Noise

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How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging. When you’re competing online with other experts in your field, what makes you stand out? How are your prospects (and clients) finding you among all the other blogs and sites online? You can too.

The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

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Do you struggle with the creative process of writing blogs ? Do you cringe when you need to find a topic for your blog? You’re not alone. Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility. Sometimes it feels like I’ve already written as much as I have to say.

The Pros of LinkedIn vs. Facebook for Professionals

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You’re probably already on Facebook , sharing photos of your kid’s first birthday party and links to your favorite articles , recipes and videos. After all, Facebook is a great way to keep in touch with friends and family. But when it comes to using social media for your business, do you really want your professional network colliding with your personal life? Keep your personal life personal.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

How Content Marketing Works on Pinterest

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For a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm. study done by Shopify , shows the growth of this site is better than Facebook and Twitter at the same point in their history. So how does your content marketing strategy work for this site? What to Share. How to Share.

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Out-of-Office: 4 Time-Saving Social Media Tips to Keep Connected

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How can you use Social Media tips when you’re away from the office for a week? What can you do to stay in touch with your clients when you’re out of town on a trip or vacation? I’ve been playing hooky: I went to a tennis ranch in Texas where we played tennis six hours a day. I was able to schedule publishing on my client blogs ahead of time, but my own blog suffered.

Best Kept Secret of an Email Newsletter Bio

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What’s the best kept secret of a newsletter bio? As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. The same is true for an email newsletter bio. Unfortunately, I see many coaches and consultants use their resumes for their sidebar bio. (“Dr. ”). ” (WIIFM). Offer Help.

How to Engage Readers AND Grow Your Reader Base

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Congratulations! Your reader base has grown to 5,000! You had 4,277 hits on your blog last month, and 737 legitimate comments! If you’re a solo professional trying to get found online, these numbers could be PDG: pretty darn good. Small businesses, however, might find these figures PDA, pretty dawn awful. If you’re not seeing growing numbers, take heart; you’re not alone. ssets (free).

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

How to Write Blog Posts: Awesome Graphic

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Do you know how to write blog posts so that they actually get read? Some people think blogging is easy : Write it and it will be read. If you’ve ever written a blog post , you know that’s not true, and it’s hard to craft a post people will read. This infographic was created for Salesforce Canada and it says it all; it will help you put together a share-worthy post. Click To Enlarge. Via Salesforce.

Tips to Get Your Business Newsletter Read

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Does anyone read your business e-newsletter?  How do you get your clients and prospects to open that email? In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read. Grab Attention with a Compelling Subject Line and Headline. The purpose of the headline is to get people to start reading. That’s it.

Don’t Fall Prey to Auto-Feeds: Your Blog Posts Deserve a Personal Introduction

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Many people who fell prey to the Auto-feed short-cut introduced by Facebook found that it did much more harm than good. And it’s understandable why they did it: how can you have time for social media , when you struggle with creating consistent, relevant blog content ? While it may have saved time initially, there were costs in the long run. You cannot personalize the content.

Blog Goals: 5 Tips to Keep Your Blog Focused and on Track

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Focused and on Track" width="700" height="503" title="Blog Goals: 5 Tips to Keep Your Blog Focused and on Track" />. Is your blog focused and on track? Do you find yourself saying, “I don’t have enough time to blog,” or “I don’t know what to write about?” ” Guess what? These two questions are related to the same problem:  not enough clarity about blog goals. There will be an order.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

What Hemingway Knew: How to Write Blog Content that Attracts Readers

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Is your blog content compelling? Are you attracting new readers, engaging with them, and growing your reader base? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). ssets (free). ocial Media. Hemingway did not have the technological advantages that we have, nor a blog, but he knew how to engage his readers. As Larry W. Analogies.

Newsletters, Social Media, Blogs: What’s Best?

Writing on the Web

Whats Best?" width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? Ask other professionals if they’re getting results from an e-newsletter , and then judge for yourself if it’s worth the time and effort (and money). He told me that the employees (the ones I coach) forward him my newsletter. my success.

How to Lure Readers to Your Blog from Social Media

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from Social Media" width="300" height="212" title="How to Lure Readers to Your Blog from Social Media" /> Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts.  I know that I’m guilty of not being willing to leave the social media site I’m browsing to visit an outside blog or article. You’ll need to catch their attention right away. Photo Source).

A Checklist for a Good Blog

Writing on the Web

After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles ! Of course, as writers, they all had important things to say on their blogs. But some weren’t really optimized for best results. An email subscription sign up button such as an RSS icon. compelling image with each post.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.