Writing on the Web

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How to Harness the Power of Social Media

Writing on the Web

When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. They know that without a social presence, your online brand can appear outdated and unapproachable. However, social media marketing isn’t as simple as a lot of business owners anticipate. Facebook Pages. Paid Advertising. Video Content. Social Engagement.

5 Ways Blog Analytics Improve Your Business Blog

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How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). A ssets (free). S ocial Media. T rack. Post views/clicks. Do “How-tos” have better click rates than commentaries?

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

A Note from Patsi: This week’s guest post is about social media and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content: C ontent (compelling). A ssets (free). S ocial Media. T rack. Like-baiting. Buying followers and likes. Author Bio.

How Do You Choose a Blog Platform?

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How do you choose a blog platform ? . In my last post, How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. With so many great blog platforms available, including WordPress , Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc., how do you know which is best for you? Author Bio.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

4 Reasons to Publish on a LinkedIn Blog

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Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? I’m not yet, but I will be right after I write this blog post! Since early 2014, LinkedIn opened its publishing platform to its 300+ million users. Here is your chance to show your expertise in your professional life and without character restrictions! Indeed, you should opt for a newspaper-like kind of formatting.

Great Newsletters: 5 Must-Haves for Better Design

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Have you noticed what great business newsletters have in common? They’re easily scannable; that is to say, you can easily scan the newsletter to determine the topic, the key message and what action the writer wants you to take. That’s why newsletter design is so important. When readers receive your newsletter the first time, is it easy to understand what it’s about? Is it easy to read?

How to Create a White Paper: Get Found Online and Grow Readership

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If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. This is part of the CAST acronym for ways to grow readership. CAST Your Net: A is for Assets. A ssets. S ocial Media. T rack. What do you think?

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How to Become a Pinterest Warrior

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Are you using Pinterest effectively? Although you may have made excellent written content a part of your marketing strategy , it’s important to remember that there is more to social media than just writing a great post or article. In fact, one of the most important aspects of social networking is much more visual and not as textual as you might think. Where should you start?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The ABC’s of Great Blogging: Be Original and Offer Insight

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Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing and great blogging, insight and originality rules. According to the authors of Content Rules : “Produce great stuff, and your customers will come to you. More than ever before, content is king! Content rules!” ~ Ann Handley and C.C.

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5 Key Elements for Your “About” Page: How to Tell Your Story

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When’s the last time you updated your bio on your About page on your blog or website? Smart bloggers know that this is one of the most visited pages: People want to know who’s behind a business. Personalities count. Yet many blogs and sites have a standard resume written in the third person, boring as all get-out. Certainly client lists are important. But so are you. core message).

How to Blog for Your Business Using Personality

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Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. I see it everywhere – blogs, email, newsletters. If you’re writing for business, you want to connect with your readers by using personal stories. But how much is too much? But she tells the story so well, you don’t care!

Better Business Blogs: Correct Those Broken Links

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Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. We would engrave them into stone and follow them judiciously. Ah, yes, nirvana. The good news? Link rot.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Get Found Online: 5 Question Quiz

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How easy is it for you to get found online? Are you attracting the kinds of readers who could be your ideal clients? Here’s a quick 5 question quiz to reveal how well you’re doing: 5 Question Quiz. How easy is it for someone to find you doing a search for answers to their problems? What comes up for your name? What comes up for the keywords that describe what your business does?

SEO and Content Marketing: A Love Story

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Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. Anyone who’s been around the ‘Net a while understands a little about optimizing content so that the search engines can index it according to topic and relevance to readers. How do the two differ and how are they alike? Where and How They Met. Job done!

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5 Ways to Get Readers to Respond

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You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago. Your Blog as an Interactive Tool. Polls. Make them feel as if they are a part of the blog. External Links.

Business Blog Writing: How to Avoid Time-Suck

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How do you avoid time-sucking traps when it comes to blog writing ? If you’re anything like me, you may have found yourself (a time or two!) with nothing to show after sitting in front of your screen for 90 minutes. It happens to the best of us. You sit down with your coffee, open email, and an hour later still haven’t posted on your blog. Sound familiar? Now it is the other way around.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Content Marketing: How do you know if it???s working?

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How do you know if your content is working for you? Everybody says they want more traffic, but quite frankly, traffic stats leave me scratching my head and saying “Okay, that’s nice…and so what?” ” Maybe it’s because I’m not an analytical type, I prefer big picture thinking and gut feelings and intuition. Why can’t we have a report for our blogs?

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Is Your Content Writing Appealing to Thinkers AND Feelers?

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Is your blog content writing appealing to both thinkers AND feelers ? If you aren’t appealing to these two types of communication (and decision) styles, you’re missing half of your readership potential. When I’m blogging, I like to cite studies whenever I write about a concept, to prove my point. In The Collected Works of C. Two judging functions: Thinking and Feeling. Blaaah.

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

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Can you still make money blogging ? Or is it too late to get in to the game? As I shared in my last post , the blogging has rapidly changed, but it’s not too late to start a blog, or turn your existing blog in to a source of income. The first step is to identify your blog goals – you’ll want to keep these in mind as you consider the ways you can earn money directly with a blog.

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2 Sure-Fire Ways to Inspire Your Blog Writing

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A few years ago I polled readers and asked what their biggest blogging challenge is. Turns out, it’s not lack of time, it’s lack of inspiration. Does your blog writing lack inspiration? Is it hard to get really fired up when starting to write a post? I get that. When I was just starting out as a blogger (was that really over 15 years ago?!) I could just feel that screen staring right back at me.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Content Marketing Graphic: What’s Missing in this Visual?

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What’s Missing in this Visual? width="300" height="224" title="Content Marketing Graphic: What’s Missing in this Visual? " /> I ran across this great slide share about how content marketing works on Vizedu from Sandeep Arora , but there’s something missing. Don’t get me wrong, I love this explanation of what content marketing is, how it works, and the difference from traditional marketing.

The Pros of LinkedIn vs. Facebook for Professionals

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You’re probably already on Facebook , sharing photos of your kid’s first birthday party and links to your favorite articles , recipes and videos. After all, Facebook is a great way to keep in touch with friends and family. But when it comes to using social media for your business, do you really want your professional network colliding with your personal life? Keep your personal life personal.

Tips on Writing a Great Blog Post:Give it a Rest

Writing on the Web

It’s the rainy season here in Mexico – a great time to do a lot of reading, writing and recovery – at least, that’s what I told myself when I scheduled my shoulder surgery. But I’m having trouble with my blog writing. And now I’m stuck. I’ve got Blogger’s Block. (Yes, Yes, even experienced bloggers can get stuck from time to time.). And that’s it. I had altered my writing process.

How Content Marketing Works on Pinterest

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For a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm. A study done by Shopify , shows the growth of this site is better than Facebook and Twitter at the same point in their history. So how does your content marketing strategy work for this site? What to Share. How to Share.

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

The ABC’s of Business Blogging:How to be Heard above the Noise

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How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging. When you’re competing online with other experts in your field, what makes you stand out? How are your prospects (and clients) finding you among all the other blogs and sites online? You can too.

Out-of-Office: 4 Time-Saving Social Media Tips to Keep Connected

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How can you use Social Media tips when you’re away from the office for a week? What can you do to stay in touch with your clients when you’re out of town on a trip or vacation? I’ve been playing hooky: I went to a tennis ranch in Texas where we played tennis six hours a day. I was able to schedule publishing on my client blogs ahead of time, but my own blog suffered.

What Hemingway Knew: How to Write Blog Content that Attracts Readers

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Is your blog content compelling? Are you attracting new readers, engaging with them, and growing your reader base? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). A ssets (free). S ocial Media. T rack. Hemingway did not have the technological advantages that we have, nor a blog, but he knew how to engage his readers. As Larry W.

The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

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Do you struggle with the creative process of writing blogs ? Do you cringe when you need to find a topic for your blog? You’re not alone. Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility. Sometimes it feels like I’ve already written as much as I have to say.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Best Kept Secret of an Email Newsletter Bio

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What’s the best kept secret of a newsletter bio? As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person. The same is true for an email newsletter bio. Unfortunately, I see many coaches and consultants use their resumes for their sidebar bio. (“Dr. ”). ” (WIIFM). Offer Help.

How to Start a Blog: 7 Steps BEFORE You Blog

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How do I start a blog ? . I hear it all the time: smart professionals, who are great at what they do, don’t know how to start a business blog , and probably wouldn’t have time to blog even if they did start one. Last fall Kris and I spent some time interviewing clients. We really wanted to know how we could best be of service. I hope this never happens to you. Loud and clear. Well, no.

Tips to Get Your Business Newsletter Read

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Does anyone read your business e-newsletter? How do you get your clients and prospects to open that email? In a previous post, I asked if you were sending a holiday newsletter for your business. Here are a few timeless tips to help you get your newsletter read. Grab Attention with a Compelling Subject Line and Headline. The purpose of the headline is to get people to start reading. That’s it.

Blog Goals: 5 Tips to Keep Your Blog Focused and on Track

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Focused and on Track" width="700" height="503" title="Blog Goals: 5 Tips to Keep Your Blog Focused and on Track" />. Is your blog focused and on track? Do you find yourself saying, “I don’t have enough time to blog,” or “I don’t know what to write about?” ” Guess what? These two questions are related to the same problem: not enough clarity about blog goals. There will be an order.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.